# Best Digital Asset Management Software - Page 17

## How Many Digital Asset Management Software Products Does G2 Track?

**Total Products under this Category:** 367

### Category Stats (Aug 2026)

- **Average Rating:** 4.44/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Amplience (+1.05%) - Among all products in this category, Amplience recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Digital Asset Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,600+ Authentic Reviews
- 367+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Digital Asset Management Software
 ![G2 Grid® for Digital Asset Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-asset-management/grids.png?focus%5B%5D=3213&focus%5B%5D=4006&focus%5B%5D=1288&focus%5B%5D=19723&focus%5B%5D=125608&focus%5B%5D=24756&focus%5B%5D=5198&focus%5B%5D=16794)

Highlighted products: Bynder, Canto, Adobe Experience Manager, Cloudinary, Air, Aprimo, MediaValet, and Plytix Cloud PIM & DAM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-asset-management/grids.json?focus%5B%5D=bynder&focus%5B%5D=canto&focus%5B%5D=adobe-experience-manager&focus%5B%5D=cloudinary&focus%5B%5D=air-labs-inc-air&focus%5B%5D=aprimo&focus%5B%5D=mediavalet&focus%5B%5D=plytix-cloud-pim-dam)

**Sponsored**

### Adobe Experience Manager

Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM's agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets: A digital asset management system to govern and activate assets, with native AI trained on a brand's data, voice, and creative DNA across regions and geographies. Experience Manager Forms: End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer: Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer: Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services: Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides and Learning Manager: Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop: AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow: Adobe Firefly and generative content capabilities are embedded inside AEM's authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale: Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe's optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=260&secure%5Bchosen_at%5D=2026-08-14T21%3A56%3A34Z&secure%5Bdisplayable_resource_id%5D=260&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=260&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1288&secure%5Bresource_id%5D=260&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-asset-management%3FhsCtaTracking%3De5af99dc-c9a6-46c4-b73d-18f6706638a3%257C0ff173d7-b6b8-427f-b0f8-3dd147ee98f0%26page%3D17&secure%5Btoken%5D=9886d8d08eb5e1f2aff75050e95966e6570d41885db1bd6f67b91762c8cf6341&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fexperience-manager%2Fassets.html%3Fsdid%3DDZTGZL13%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url)

### [Brand Machine](https://www.g2.com/products/brand-machine/reviews)

Brand Library is a digital asset management solution to store, share, and manage brand resources.

#### Who Is the Company Behind Brand Machine?

- **Seller:** [Brand Machine](https://www.g2.com/sellers/brand-machine)
- **Year Founded:** 2012
- **HQ Location:** Takapuna, NZ
- **Twitter:** @brandmachineltd  
12 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=794a6d956783b594f5228b8d99442fe73e217b1dd03dd1759d019b301f08bd3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrand-machine-limited%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Capture](https://www.g2.com/products/capture/reviews)

Capture is a leader in digital asset management. Specialising in media management, rights, licensing, metadata, finance and royalties, our configurable solutions and expert services help a range of organisations to manage, protect, license and maximise the value of images, video, documents, and all other digital content.

#### Who Is the Company Behind Capture?

- **Seller:** [Capture](https://www.g2.com/sellers/capture)
- **Year Founded:** 2000
- **HQ Location:** Reading, GB
- **Twitter:** @CaptureLtd  
547 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2dfec77e28544a3759940eeaf8b9da2eea0ff877af180eb3aefd5e9909bd51eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcapture-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

### [CatraMMS](https://www.g2.com/products/catramms/reviews)

CatraMMS is a cloud-based Media Manager System that covers the complete multimedia content lifecycle — from live acquisition and ingestion through management, processing and multi-platform delivery. The platform is built around three pillars: a scalable Digital Asset Manager for centralised organisation of video, audio and images with structured metadata; a visual no-code workflow editor that lets teams design and automate complex media processing pipelines without writing code; and a multi-channel delivery engine that distributes content via live streaming, VOD, CDN and social networks. CatraMMS includes six applications: - Recorder App — cloud recording from live IP feeds (UDP, RTP, SRT, RTMP, HLS) with real-time clipping and scheduling - Live Channel — Web TV and Web Radio with dynamic playlists, scheduling and multi-CDN delivery (CDN77, Amazon CloudFront) - Upload Content — reliable ingestion of large files into the DAM with automatic workflow triggering - Social App — automated publishing of VOD and live streams to social networks directly from the platform - Client App — on-premise desktop application for professional upload, screen capture and live contribution - Custom CDN — dedicated Content Delivery Network with customer-chosen server locations and intelligent routing Proven in high-intensity environments: CatraMMS powers the live broadcast and OTT distribution of the Italian Serie C football championship, handling dozens of matches per week with automatic highlight creation and multi-season archive management. Subscription-based and fully managed, with professional services for system integration, workflow design and technical support.

#### Who Is the Company Behind CatraMMS?

- **Seller:** [CatraMMS](https://www.g2.com/sellers/catramms)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Cliplister](https://www.g2.com/products/cliplister/reviews)

DemoUp Cliplister offers a centralised cloud platform to easily and securely control all of your visual assets. Upload and manage all visual asset types from images, videos, test logos and energy certificates to 360-degree views, 3D objects and extended reality experiences.

#### Who Is the Company Behind Cliplister?

- **Seller:** [Cliplister](https://www.g2.com/sellers/cliplister)
- **Year Founded:** 2010
- **HQ Location:** Berlin, DE
- **Twitter:** @Cliplister  
77 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a895da5bedba8f40add1cd26f311be82e9b7c155923373352964cd91a955ae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdemoup-cliplister%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

### [Cocoon Media Management](https://www.g2.com/products/cocoon-media-management/reviews)

Save & share media files in the cloud. Cocoon is easy-to-use Digital Asset Management software for marketing and communication professionals. Manage your precious media files in a central location in the cloud and keep control over your brand identity.

#### Who Is the Company Behind Cocoon Media Management?

- **Seller:** [Cocoon Media Management](https://www.g2.com/sellers/cocoon-media-management)
- **Year Founded:** 2016
- **HQ Location:** Haarlem, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78ea047d94b821486acd5b24c85c3e24fe1c8f8d718615f0ef51ac3ce75bd94a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuse-cocoon&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Comrads DAM](https://www.g2.com/products/comrads-dam/reviews)

Comrads Digital Asset Management (DAM) is the media management application for marketeers and communication professionals. Securely store, organise and share all your digital files and media in the cloud. Images, videos, documents, communication materials and brand files are in one central location (Single Source of Truth). Our SaaS (Software as a Service) application gives you access to your files anytime, anywhere. Innovative Comrads Digital Asset Management solution goes one step further by adding innovative functionalities that take a lot of work off your hands. Files are easy to find, to share and to link to various internal and external systems and users. Automate and organise your valuable media files with Comrads DAM and save time, money and optimise your Brand Management.

#### Who Is the Company Behind Comrads DAM?

- **Seller:** [Comrads Solutions B.V.](https://www.g2.com/sellers/comrads-solutions-b-v)
- **Year Founded:** 2011
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86eb8026e23ad660e746cacc6c80903f42a46f0adab86681d53655ef3cc4c6b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcomrads-solutions-b.v.%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [Connecter](https://www.g2.com/products/connecter/reviews)

Connecter is a free Digital Asset Management desktop software created for the 3d industry. It allows the easy organization of all kinds of 3d files, images and materials.

#### Who Is the Company Behind Connecter?

- **Seller:** [Design Connected](https://www.g2.com/sellers/design-connected)
- **Year Founded:** 2007
- **HQ Location:** Lisbon, PT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2488cb97e521ee93497c96e7c75e4e5334a5b744b8f6366ecc2ca4a13c823261&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdesign-connected&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [contboxx Vault](https://www.g2.com/products/contboxx-vault/reviews)

contboxx Vault is an on-premise AI platform that connects to over 40 enterprise systems and makes your company's knowledge searchable, classifiable, and shareable — all without a single byte leaving your network. Built by Adversign Media for organizations that can't afford to compromise on data privacy.

#### Who Is the Company Behind contboxx Vault?

- **Seller:** [Adversign Media](https://www.g2.com/sellers/adversign-media)
- **Year Founded:** 2008
- **HQ Location:** Dusseldorf, Germany
- **Twitter:** @AdversignMedia  
260 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5aefa257f920ed87223337158767a9dfe502489b11466fdaea7b8240fda60544&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10221504%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

### [Crooze Digital Asset Management](https://www.g2.com/products/crooze-digital-asset-management/reviews)

Simple way to align your entire Enterprise Branding efforts

#### Who Is the Company Behind Crooze Digital Asset Management?

- **Seller:** [Crooze](https://www.g2.com/sellers/crooze)
- **Year Founded:** 2008
- **HQ Location:** United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e974e763cc2029cdbbb90a1a920872b9fcfc12973a11ab4f6a000a62203d161c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrooze-corporation&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Crosstrio Media Center](https://www.g2.com/products/crosstrio-media-center/reviews)

Ebix Consulting's Crosstrio Media Center is a best-in-class Asset Management System used to easily upload, organize, store, access, retrieve and distribute all of your digital assets in a secure central repository.

#### Who Is the Company Behind Crosstrio Media Center?

- **Seller:** [Ebix](https://www.g2.com/sellers/ebix)
- **Year Founded:** 1976
- **HQ Location:** Johns Creek, GA
- **Twitter:** @EbixInc  
1,690 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fec377ae8a15eb528f92d984b25a3de32d36908662ebbfa83936ecdedd98718b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F40563%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,663 employees on LinkedIn®
- **Ownership:** OTCMKTS: EBIXQ

### [Crystallize](https://www.g2.com/products/crystallize/reviews)

Crystallize is an AI-native headless commerce platform for brands, retailers, manufacturers, subscription businesses, and digital agencies. It brings products, content, media, subscriptions, and commerce together in one flexible platform. Use it to model complex products, manage rich content, sell across markets, and build fast shopping experiences on any frontend. It is built for teams that want less platform complexity, more control, and a commerce foundation ready for customers, developers, and AI agents. 💎Learn more about Crystallize and The Product Universe: https://crystallize.com/ ⚡Explore Flare AI for agentic product modeling, enrichment, translations, and content operations: https://flare.crystallize.com/ 🤖Connect AI coding agents to Crystallize with the MCP server: https://mcp.crystallize.com/ 🌐Join the Crystallize community for questions, ideas, and support: https://join.slack.com/t/crystallizecommunity/shared\_invite/zt-1tbn1n4tf-gCLAcz4pfloQzeBvW5qX9Q

**Average Rating:** 4.9/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate Crystallize?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Crystallize?

- **Seller:** [Crystallize](https://www.g2.com/sellers/crystallize)
- **Year Founded:** 2017
- **HQ Location:** Skien, Telemark
- **Twitter:** @CrystallizeAPI  
990 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f92a5a2dfd0d31a75e09015da396dbf8088ed7b683b26ef74e67174f1bcc71b9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18657367%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 88% Small, 13% Medium

#### What Are Recent G2 Reviews of Crystallize?

**["In charge of implementing Crystallize one of Scandinavias largest car importers and dealers"](https://www.g2.com/survey_responses/crystallize-review-6995551)**

**Rating:** 5.0/5.0 stars

_— Christoffer E._

[Read full review](https://www.g2.com/survey_responses/crystallize-review-6995551)

**["Great e-commerce PIM CMS for a small non techie team that has a special story to tell."](https://www.g2.com/survey_responses/crystallize-review-7706715)**

**Rating:** 5.0/5.0 stars

_— Thomas M._

[Read full review](https://www.g2.com/survey_responses/crystallize-review-7706715)

#### What Are G2 Users Discussing About Crystallize?

- [What is Crystallize used for?](https://www.g2.com/discussions/what-is-crystallize-used-for)

### [CUE DAM](https://www.g2.com/products/cue-dam/reviews)

DC-X manages, searches, organizes and processes video, audio, image, text, page and other digital assets in a central content repository. The combination of rights management and news monitoring functionality in conjunction with DC’s semantic technologies enables a fast and intuitive search. DC-X interfaces with mainstream editorial and web content management systems. Highly scalable – DC systems are available in all sizes – whether you would like to manage 4000 or 40 million documents. Collaborative Workflows – Hundreds of concurrent users work together via one system, allowing external contributors to participate. 100% web based – DC Systems can be run on all common web browsers as well as on tablets and smartphones. Remote working is no problem. Immediately ready for use – A standard installation can be realized within a few days. Our solutions are also available as Software as a Service (SaaS). Customized solutions – We adapt our systems to your individual needs – no matter if you come from the news industry, if you are a company looking for a corporate communications system or if you work for a Public institution. Open for Best-of-Breed – With our APIs, it is easy to integrate editorial and content management systems of other suppliers.

#### Who Is the Company Behind CUE DAM?

- **Seller:** [Digital Collections](https://www.g2.com/sellers/digital-collections)
- **Year Founded:** 1991
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a2e5a56139e0750cc95dc9809a16e8ba3ee84cefc7c21698bba5db223792a803&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstibodx%2F&secure%5Burl_type%5D=linkedin_company_website)  
168 employees on LinkedIn®

### [Datelan](https://www.g2.com/products/datelan/reviews)

Datalean is the next generation PXM fully customizable on any data model and portfolio; constant management of multi-brand, multi-market and multi-language thanks to profiled accesses. Thanks to the combination of PIM and DAM, Datalean saves time and resources in the management of data and product assets.

#### Who Is the Company Behind Datelan?

- **Seller:** [Addiction](https://www.g2.com/sellers/addiction)
- **Year Founded:** 2006
- **HQ Location:** Montecchio Emilia, IT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1995ad116506542582ecc3f77b83faed435368d49807b03b5db5b2af640b526c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faddiction-digital-pioneers&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [Deepgrip](https://www.g2.com/products/deepgrip/reviews)

Deepgrip is a video intelligence platform built by Dootlabs Private Limited, founded in 2026 and headquartered in Hyderabad, India. It turns large video archives into searchable, citable, and monetisable intelligence — making decades of footage retrievable in seconds. The platform automatically transcribes, extracts entities, reads on-screen text, and reranks results with multimodal AI. Users search across thousands of hours by natural-language query, speaker, scoreboard event, scripture, or any custom entity. The Compile feature generates query-based highlight reels — a search like "every Bumrah wicket in Australia" returns a stitched, watchable cut in under two minutes. Coverage spans 23 Indian languages alongside English. Broadcasters, sports rightsholders, faith organisations, universities, podcasters, and publishers use Deepgrip to unlock the value trapped in their back-catalogues — monetising archives, accelerating editorial workflows, and replacing manual logging with retrieval that takes seconds instead of weeks. By treating video as structured, searchable data rather than opaque media, Deepgrip turns archives from cost centres into recurring revenue. Under the hood, Deepgrip runs a six-layer retrieval pipeline — automated speech-to-text, named-entity extraction, vision-based scene understanding, semantic embedding, BM25 keyword indexing, and a final LLM rerank — to ground every search result in identity rather than keywords alone. A REST API lets technical teams pull search, retrieve clips, and trigger compiles from any system, while non-technical users work entirely through the web app. Deepgrip ingests from local upload, network-attached storage, and S3-compatible buckets.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Deepgrip?

- **Seller:** [Deepgrip](https://www.g2.com/sellers/deepgrip)
- **Year Founded:** 2026
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4a4da5d93c361546daa888f70c126aac0739695be1a5b9bac93d04edc4409f29&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeepgrip&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Deepgrip?

**["Deepgrip Makes Cross-Platform Video Analysis Fast and Effortless"](https://www.g2.com/survey_responses/deepgrip-review-12863035)**

**Rating:** 5.0/5.0 stars

_— Himanshu G._

[Read full review](https://www.g2.com/survey_responses/deepgrip-review-12863035)

**["Deepgrip Delivers AI-Driven Efficiency and Actionable Insights for Broadcasting"](https://www.g2.com/survey_responses/deepgrip-review-12876851)**

**Rating:** 5.0/5.0 stars

_— Pooja S._

[Read full review](https://www.g2.com/survey_responses/deepgrip-review-12876851)

### [DemoUp Cliplister](https://www.g2.com/products/demoup-cliplister/reviews)

DemoUp Cliplister provides software and services to manage the entire content lifecycle - from content creation and digital asset management to dynamic image delivery and video syndication. We offer the only network allowing eCommerce brands and retailers to exchange visual product content in real time, accelerating channel growth and driving conversions directly on the product page. Trusted by over 3,000 brands and 450+ retailers, DemoUp Cliplister serves a broad range of B2C industries including consumer electronics, white goods, DIY, sporting goods, and more.

#### Who Is the Company Behind DemoUp Cliplister?

- **Seller:** [DemoUp Cliplister](https://www.g2.com/sellers/demoup-cliplister)
- **Year Founded:** 2010
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a895da5bedba8f40add1cd26f311be82e9b7c155923373352964cd91a955ae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdemoup-cliplister%2F&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®

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[Browse Digital Asset Management Themes](/categories/digital-asset-management/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated October 8, 2024

Digital asset management (DAM) software stores, organizes, and distributes rich media files in a central location. Rich media files can include photos, creative files, video, audio, presentations, documents, and more. Businesses large and small invest in DAM software for various purposes, often to manage marketing content. DAM software helps businesses get more value from their digital assets by storing them in a centralized digital library, providing employees, clients, contractors, and other key stakeholders controlled access to digital assets.

DAM systems are often implemented by marketing and operations teams across various industries for help in defining and managing their online brands. They can also be used by product teams who require up-to-date assets when building products or by sales teams who need to leverage brand assets when creating presentations. Externally, DAM systems provide PR firms, partners, distributors, retailers, franchisees, or agencies with controlled access to digital assets for on-brand content creation.

These products can also be used to reduce the duplication of an organization’s assets, maintain up-to-date collections, and control security of assets with role-based permissions. Some businesses assign specific individuals as DAM administrators or “librarians" to oversee these assets, build and enforce the taxonomy, tags, and metadata used to organize them, and ensure they follow established brand-specific guidelines. Many modern DAMs include rules-based automation and machine learning to ease administrative overhead.

The value of a DAM system is amplified when it is integrated with other tools in the business. DAM systems are often at the core of creative processes. They connect creative, collaboration, and project management tools to streamline the creation process. They can also connect [web content management software](https://www.g2.com/categories/web-content-management), [enterprise content management (ECM) software](https://www.g2.com/categories/enterprise-content-management-ecm), and [marketing automation software](https://www.g2.com/categories/marketing-automation) to streamline the customer experience process.

While the foundational DAM functionality revolves around storing, organizing, and distributing a company’s digital assets, some products provide advanced organization and search capabilities. Select products utilize AI to autotag assets, provide suggested tags, and automatically organize assets that are uploaded to the DAM based on how similar assets are already organized or based on metadata.

To qualify for inclusion in the Digital Asset Management category, a product must:

- Provide storage for company-wide rich media files, such as photos, sound files, videos, presentations, and graphics, in a centralized library
- Allow users to efficiently organize and search assets through the use of media tags or other advanced search capabilities
- Offer tools for managing rights and permissions of media content for external use and embedding on internal or external websites
- Save and track the history of previous versions of digital assets and ensure the most updated versions are available to use and distribute

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