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Best Digital Analytics Software

Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. This analysis provides businesses insights into customer behavior when encountering their brands online and allows reporting on online conversion, demographic, and content-interaction metrics. Digital analytics products are deployed on top of web development and web content management platforms, integrate with conversion rate optimization and A/B testing software to optimize customer experiences, and exchange data with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.

To qualify for inclusion in the Digital Analytics category, a product must:

  • Measure web traffic including visits, sessions, unique visitors, user entry and exit pages, and behavioral funnels
  • Track any tagged digital event or conversion
  • Report on traffic over time and in real time
  • Segment traffic based on demographics, device, acquisition medium, geography, and cohort
  • Be WCM and development platform agnostic
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Digital Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Compare Digital Analytics Software

Results: 141
G2 takes pride in showing unbiased ratings on user satisfaction. G2 does not allow for paid placement in any of our ratings.
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    Absolute Log Analyzer is a client-based log processing solution designed for web traffic analysis.

    Advanced Log Analyzer is an analytics software that generates a large number of traditional reports like most common pages and referrers.

    Air360 is a web analytics software help to make all aspects of analytics simple.

    Analytics Toolkit is a web analytics software made to automate daily Google Analytics tasks set up, auditing, maintenance, and analysis for analyzing and optimizing online marketing campaigns.

    Angelfish Software is secure, on-premises web analytics software that provides detailed usage reports for anything that runs on a web server: Intranets, public websites, web-based applications..etc .

    Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities. With Blue Triangle, teams can track the experience of every website and mobile app visitor in real time and identify specific web performance, third-party tag, and purchase path issues measurably impacting revenue. This data empowers teams to improve and secure their digital experiences along the most critical areas of the customer journey. Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner "Cool Vendor" in 2017. The company was founded in 2011 and is headquartered in Richmond, VA.

    Actionable Insights Drive Better Results. Measure effectiveness for continuous optimization.

    ByteGain uses AI to predict what each user needs in real-time to help you serve them in the best possible way.

    Canecto monitors your website and delivers actionable web management insights and recommendations.

    Capturly is a full-scale online analytics for online businesses. Capturly is focusing on the main driving forces: conversion and retention.

    CEP Analytics provides an On-Premise Web Analytics that help you to track multiple websites at a go!

    A platform for data driven customer relationship management, able to provide engaging, publishing, analytics and managing customer data in a single tool. Chorally enables brands to explore the full potential of digital customer management integrating multiple touchpoints in a single platform. It allows customers team to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive UI and is complemented by top class support and consultancy services.

    CoMagic is a static and dynamic call tracking platform that provides analytics.

    ContentSquare is a digital experience analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.

    Converly helps performance marketers to track, get insights and optimize their campaigns.

    Real-time location intelligence and engagement platform. The web-based platform turns movement and location data from connected devices (smartphones, wearables, wifi) into actionable insights and analytics.

    Deskmetrics is end-to-end installation and application management software that transforms advanced analytics into better decisions.

    DigitalMaas is a marketing platform that enables business owners to market themselves online. is an online visitors hits counter with statistics for blogs, websites and pages.

    eAnalytics is an integrated open source solution for web analytics.

    Data acquisition, calculation, analyses, data mining, recommendation, personalization

    Fathom Analytics provides simple, useful websites stats without tracking or storing personal data of your users.

    Provide clients visually appealing analytics about their Folio Institutional* accounts.

    In-depth website and mobile app traffic analytics, user behavior and quality analysis, bot detection and creation of conversion funnels. Finteza delivers in-depth user statistics captured and analyzed in real time. With the user-friendly interactive interface, you have the most realistic and reliable information at your fingertips.

    Flipdesk site visitors automatically gets web visitor information to deliver better customer experiences.

    FoxMetrics is a marketing analytics and personalization software. It puts powerful conversion tools right at your fingertips. With the ability to collect detailed user data and profiles, segment the data, and trigger personalized messages across a number of channels (via built-in widgets), FoxMetrics doesn't just give you numbers and charts -- it lets you harness your analytics to impact your bottom line.

    Funnl is an intelligent analytics for websites that lets user ask questions in plain language and instantly get answers that anywhere.

    Gauges is a minimalist website analytics tool. It provides the important website metrics without the complexity of other analytics platforms.

    Find out how much time take to load your site from multiple location across devices.

    Gemius Prism offers flexible analytics, monitoring, and reporting on user interaction with digital products.

    Perception monitoring is a Social media Business Intelligence platform delivered by Geomeme.

    GlobalWebIndex is a technology company that provides audience profiling data across 40 countries to brands, marketing agencies and media organizations.

    Head Bidder is software that builds header bidding wrappers and provides analytic reports at a single console.

    Hit-Counts offers website and statistics counters for websites.

    Hundreds of traffic statistics. Extremely detailed search engine marketing information. E-mail alerts upon user-definable traffic levels

    Hoverowl is a visual analytics tool that drives sales.

    Data analytics platform and marketplace for independent content creators and media companies.

    Intempt is a visitor journeys/predictive notifications platform, designed to help generate engagement and revenue for sites and apps.

    LatentView is a predictive analytics and enterprise decision management services pro.vider

    Every professional who wants her website to grow rapidly, needs to track the visitors activities, trends and other indicators on her site. Log2Stats provides you with all required tools for these tasks including detailed visitors report breakdowns, accurate graphs, advanced filters, interactive navigation and much more.

    FastStats is a web analytics solution. FastStats is optimized to deal with the massive log files generated by busy modern web sites. The FastStats analysis module contains only optimized C code and hooks directly into low-level Windows APIs.

    MapMyUser offers real-time web analytics solution for websites and blogs.

    Preview, Correct, And Optimize How Your Website Is Shared Across The Internet.

    Monsido is a powerful tool that works by scanning your website and finding errors and optimization opportunities which would have been otherwise overlooked. In addition to ADA accessibility issues, Monsido also finds broken links, misspellings, SEO issues, missing scripts, content policies, and more. Monsido is a leading Accessibility tool which finds Section 508 and WCAG 2.0/2.1 issues on your website and reports them all in a user-friendly dashboard. Monsido isn't just about finding problems though. It is about making accessibility understandable. With its clear breakdown of issues and explanations of how to fix them, your entire team - regardless of technical ability and knowhow - will feel confident building a better, accessible website.

    Nabler is The Digital Analytics Company focused on driving quality traffic to your website leading to conversions using result-oriented Web Analytics.