Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. This analysis provides businesses insights into customer behavior when encountering their brands online and allows reporting on online conversion, demographic, and content-interaction metrics. Digital analytics products are deployed on top of web development and web content management platforms, integrate with conversion rate optimization and A/B testing software to optimize customer experiences, and exchange data with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.
To qualify for inclusion in the Digital Analytics category, a product must:
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Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities. With Blue Triangle, teams can track the experience of every website and mobile app visitor in real time and identify specific web performance, third-party tag, and purchase path issues measurably impacting revenue. This data empowers teams to improve and secure their digital experiences along the most critical areas of the customer journey. Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner "Cool Vendor" in 2017. The company was founded in 2011 and is headquartered in Richmond, VA.
A platform for data driven customer relationship management, able to provide engaging, publishing, analytics and managing customer data in a single tool. Chorally enables brands to explore the full potential of digital customer management integrating multiple touchpoints in a single platform. It allows customers team to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive UI and is complemented by top class support and consultancy services.
ContentSquare is a digital experience analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.
In-depth website and mobile app traffic analytics, user behavior and quality analysis, bot detection and creation of conversion funnels. Finteza delivers in-depth user statistics captured and analyzed in real time. With the user-friendly interactive interface, you have the most realistic and reliable information at your fingertips.
FoxMetrics is a marketing analytics and personalization software. It puts powerful conversion tools right at your fingertips. With the ability to collect detailed user data and profiles, segment the data, and trigger personalized messages across a number of channels (via built-in widgets), FoxMetrics doesn't just give you numbers and charts -- it lets you harness your analytics to impact your bottom line.
Every professional who wants her website to grow rapidly, needs to track the visitors activities, trends and other indicators on her site. Log2Stats provides you with all required tools for these tasks including detailed visitors report breakdowns, accurate graphs, advanced filters, interactive navigation and much more.
Monsido is a powerful tool that works by scanning your website and finding errors and optimization opportunities which would have been otherwise overlooked. In addition to ADA accessibility issues, Monsido also finds broken links, misspellings, SEO issues, missing scripts, content policies, and more. Monsido is a leading Accessibility tool which finds Section 508 and WCAG 2.0/2.1 issues on your website and reports them all in a user-friendly dashboard. Monsido isn't just about finding problems though. It is about making accessibility understandable. With its clear breakdown of issues and explanations of how to fix them, your entire team - regardless of technical ability and knowhow - will feel confident building a better, accessible website.