# Best Digital Analytics Tools - Page 4

## How Many Digital Analytics Software Products Does G2 Track?

**Total Products under this Category:** 287

### Category Stats (Aug 2026)

- **Average Rating:** 4.44/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Promptwatch (+0.81%) - Among all products in this category, Promptwatch recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Digital Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 40,900+ Authentic Reviews
- 287+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Digital Analytics Software
 ![G2 Grid® for Digital Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-analytics/grids.png?focus%5B%5D=356&focus%5B%5D=3551&focus%5B%5D=19735&focus%5B%5D=3558&focus%5B%5D=17410&focus%5B%5D=28305&focus%5B%5D=145164&focus%5B%5D=68738)

Highlighted products: Google Analytics, Semrush, Amplitude Analytics, Adobe Analytics, Pendo, Contentsquare, PostHog, and LogRocket.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=semrush&focus%5B%5D=amplitude-analytics&focus%5B%5D=adobe-analytics&focus%5B%5D=pendo-io-pendo&focus%5B%5D=contentsquare&focus%5B%5D=posthog&focus%5B%5D=logrocket)

**Sponsored**

### Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=11&secure%5Bchosen_at%5D=2026-08-08T21%3A17%3A27Z&secure%5Bdisplayable_resource_id%5D=11&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=11&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5048&secure%5Bresource_id%5D=11&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-analytics%3FhsCtaTracking%3Da65eb81c-e846-463e-99a8-844c8ba0ff3c%257Cd6c4a406-29c6-4b8b-b924-857fa0c8244d%26page%3D4&secure%5Btoken%5D=83d92a522e80a2fcd10cc96ab4e14eeb22aa7cb83a60023c757324cb00087fd8&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Flooker%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-looker%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [Mouseflow](https://www.g2.com/products/mouseflow/reviews)

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?

**Average Rating:** 4.6/5.0

**Total Reviews:** 688

#### How Do G2 Users Rate Mouseflow?

- **Sessions - Digital Analytics:** 8.5/10 (Category avg: 8.8/10)
- **Engagement:** 8.4/10 (Category avg: 8.7/10)
- **Trending:** 7.7/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Mouseflow?

- **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow)
- **Company Website:** mouseflow.com
- **Year Founded:** 2010
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @mouseflow  
1,736 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebea2210aa333e148f82ed2dee1673302ecc974cc0c7c42898ca2c35177f7c5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2858513%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small, 23% Medium

#### What Do G2 Reviewers Say About Mouseflow?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Mouseflow, facilitating insightful analytics and quick adjustments for effective marketing strategies.
- Users value the **easy qualitative insights** from Mouseflow, significantly enhancing marketing analytics and user engagement strategies.
- Users value the **insightful heatmaps** of Mouseflow, enhancing understanding of user behavior and driving conversions.
- Users love the **Session Replay** feature of Mouseflow for gaining insights into user behavior and improving engagement.
- Users find the **easy setup** of Mouseflow beneficial, enabling quick integration and effective tracking of user behavior.

##### Cons

- Users find the **missing features** in Mouseflow limiting, especially regarding its outdated plugins and survey options.
- Users face **limitations in plugin updates and features** , affecting overall functionality and user experience with Mouseflow.
- Users find Mouseflow to be **expensive** , especially for small businesses with limited budgets and traffic volumes.
- Users report **data inaccuracy** in Mouseflow, citing issues with loading and discrepancies in click tracking.
- Users experience **filtering issues** in Mouseflow, making it difficult to navigate and locate important session recordings.

#### What Are Recent G2 Reviews of Mouseflow?

**["Actionable Behavioral Insights That Drive Better User Experiences"](https://www.g2.com/survey_responses/mouseflow-review-11983608)**

**Rating:** 4.5/5.0 stars

_— Devaraj P._

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11983608)

**["Unmatched User Insights and Effortless Integration"](https://www.g2.com/survey_responses/mouseflow-review-11920780)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11920780)

#### What Are G2 Users Discussing About Mouseflow?

- [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) - 1 comment
- [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) - 2 comments, 1 upvote

### [Plerdy](https://www.g2.com/products/plerdy/reviews)

Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's A/B Testing Tool, you can test variations of your website’s elements effortlessly. It’s ideal for e-commerce and online businesses that want to improve user interactions and increase conversions. Set up A/B tests quickly, check real-time data, and use insights to make informed, data-backed decisions. 🔥 Heatmaps Plerdy's dynamic heatmaps give you a detailed view of how users interact with your website. Track scroll depth, cursor movement, clicks, and even text selection. This breakdown by traffic source or device helps you fine-tune usability and increase engagement. 💬 Pop-Up Forms & NPS Plerdy’s customizable pop-up forms help you engage with your audience. Capture feedback, gather leads, or share targeted messages with over 25 customization options. Create engaging experiences by tailoring forms to different segments, helping boost your connection with users. 🔍 SEO Checker Boost your SEO without impacting your website’s loading speed. Plerdy’s SEO Checker offers daily automated audits, comprehensive reports, and insights aligned with Google’s mobile-first indexing. This tool lets you stay updated on SEO status, visibility, and site performance improvements. 🎥 Session Replay Understand user journeys better with Plerdy’s session replay. View actual user interactions, segment recordings by traffic channels or devices, and reveal insights that can help refine the user experience across your website. 📊 Conversion Rate and Events Track key events automatically with Plerdy’s conversion tools. Build conversion funnels, identify drop-off points, and take steps to optimize the user journey, leading to higher conversions and an improved overall experience. 💼 Sales Performance (E-commerce Tracking) For e-commerce businesses, Plerdy’s sales performance tracking reveals how users interact with your products. Spot non-performing items and adjust your strategy to maximize sales and profitability. 🛠 Customization and Integration Plerdy is designed to fit into your existing systems seamlessly. Customize the tools according to your needs and integrate them with your workflows, ensuring an efficient optimization process. With Plerdy, you get all the essentials to elevate your site’s performance, boost conversions, and improve SEO. Try these tools to better understand user behavior and make data-driven improvements. 🌟

**Average Rating:** 4.7/5.0

**Total Reviews:** 317

#### How Do G2 Users Rate Plerdy?

- **Sessions - Digital Analytics:** 9.3/10 (Category avg: 8.8/10)
- **Engagement:** 9.2/10 (Category avg: 8.7/10)
- **Trending:** 9.4/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Plerdy?

- **Seller:** [Plerdy](https://www.g2.com/sellers/plerdy)
- **Year Founded:** 2017
- **HQ Location:** Lviv, Lvivska
- **Twitter:** @plerdy\_com  
111 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78cf4b89895e8e68f35e00f4d3c5bc260462bfd5c16cd12a95c7c82e30dc9c63&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18210042%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 90% Small, 6% Medium

#### What Do G2 Reviewers Say About Plerdy?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **insights from heatmaps** in Plerdy, finding it a valuable resource for visitor behavior analysis.
- Users find Plerdy's **ease of use** exceptional, with intuitive features streamlining website optimization effortlessly.
- Users value Plerdy for its **deep insights into user behavior** , enhancing website optimization and overall experience.
- Users value the **comprehensive SEO optimization** features of Plerdy, enhancing their understanding of user behavior effectively.
- Users find Plerdy's **easy setup** process smooth and appreciate the responsive support provided when needed.

##### Cons

- Users find the **learning curve steep** due to numerous features and overwhelming dashboard, complicating navigation initially.
- Users find Plerdy's **steep learning curve** challenging, especially with advanced features and a busy dashboard.
- Users find the **complexity** of Plerdy challenging due to its multitude of features and less intuitive interface.
- Users desire a **smoother and simpler interface** for Plerdy, as current UI choices can be puzzling.
- Users find Plerdy's interface **not intuitive** , with a busy dashboard and features that require effort to understand.

#### What Are Recent G2 Reviews of Plerdy?

**["Like it because of the ease of use"](https://www.g2.com/survey_responses/plerdy-review-10655449)**

**Rating:** 5.0/5.0 stars

_— Rassul T._

[Read full review](https://www.g2.com/survey_responses/plerdy-review-10655449)

**["Tracking is all what it takes. Plerdy does that and much more!"](https://www.g2.com/survey_responses/plerdy-review-7234470)**

**Rating:** 5.0/5.0 stars

_— Verified User in Wholesale_

[Read full review](https://www.g2.com/survey_responses/plerdy-review-7234470)

#### What Are G2 Users Discussing About Plerdy?

- [What is Plerdy used for?](https://www.g2.com/discussions/what-is-plerdy-used-for) - 1 comment

### [Mode](https://www.g2.com/products/mode-mode/reviews)

Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-service. As the unified intelligence layer, Mode maximizes modern data stack ROI and turns data into a competitive advantage for leading businesses across all sectors and stages.

**Average Rating:** 4.5/5.0

**Total Reviews:** 319

#### How Do G2 Users Rate Mode?

- **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10)
- **Engagement:** 9.1/10 (Category avg: 8.7/10)
- **Trending:** 8.7/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Mode?

- **Seller:** [Mode Analytics, Inc.](https://www.g2.com/sellers/mode-analytics-inc)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California
- **Twitter:** @ModeAnalytics  
6,658 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3be0d9aafcf11a5779287e5805d5fa06e4f5684f93b64bb576a5bd9f7cf1adf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3307518%2F&secure%5Burl_type%5D=linkedin_company_website)  
690 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Scientist, Data Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Medium, 29% Large

#### What Do G2 Reviewers Say About Mode?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **balance between analytics and self-service exploration** , enhancing visibility and usability across the organization.
- Users value the **customization options** in Mode, enhancing usability for diverse roles and improving feature tracking.
- Users find Mode's **ease of implementation** enhanced by SSO, facilitating organization-wide access and feature tracking.
- Users appreciate the **ease of use** in Mode, benefiting from its clear interface and seamless implementation.
- Users value the **efficiency** of Mode, benefiting from its clear visibility and useful scheduling options for data tracking.

##### Cons

- Users find **complex setup** challenging, especially for less technical individuals needing considerable administrator support for integration.
- Users find **complex usage** challenging, particularly for those less technical, needing significant admin support for integration.
- Users find **on-boarding less technical users** challenging, as it requires significant admin support for data integration.
- Users find **difficult learning** for less technical users, requiring significant admin support for effective onboarding.
- Users find **initial difficulty** onboarding less technical users, requiring admin support for source authentication despite easy integration.

#### What Are Recent G2 Reviews of Mode?

**["Powerful and Flexible platform for data driven decision making"](https://www.g2.com/survey_responses/mode-review-11476277)**

**Rating:** 4.5/5.0 stars

_— Gopi k._

[Read full review](https://www.g2.com/survey_responses/mode-review-11476277)

**["Outstanding!"](https://www.g2.com/survey_responses/mode-review-7980594)**

**Rating:** 5.0/5.0 stars

_— Stephan R._

[Read full review](https://www.g2.com/survey_responses/mode-review-7980594)

### [Exatom](https://www.g2.com/products/exatom/reviews)

Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it. Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost. ❌ GA4 can’t help you here. ✅ Exatom can. Used by top brands like BMW, Kia, Hema, and Brooks Running, Exatom gives you: • Instant clarity on where users drop off • Actionable insights to fix friction fast • No developers needed (no-code implementation, cookieless) 💡 Try it free and get a custom revenue loss assessment—see what your forms are costing you right now. Stop leaking conversions. Start hitting your targets with forms that actually convert. What insights do our FORM ANALYTICS offer you? - quantifying the happy path: form view -\> start -\> submit -\> convert - quantifying the drop-offs: not starting - start but not submitting - submitting but failed - UX experiences like autofill rates, error rates, duration to complete - analysis by browser, by device, by UTM - for each form field: drop-offs, interactions, interaction time, hesitation time, error rate and error messages, corrections, autofill rate, blank rate, rage clicks - instant view of form SESSION REPLAYS, linked to the analytics (no sampling) - INDUSTRY BENCHMARKING to understand your performance compared to the industry and same type of form - CRO PULSE, out Chrome Extension to view your analytics directly on your website What does FORM MONITORING do? - weekly overview by email showing the 6 key metrics and its trends for each form - alert notifications when your form or check-out performance deviates from the past - alert notifications when the situation is back to normal How will SMART TOOLTIPS help you? - digital marketers can create and manage their own tooltip campaigns - personalised and triggered upon user behaviour - functional messages, i.e. to help to create a correct password - motivational messages, i.e. to provide more info and nudge a user to continue - testing and preview before publishing - A/B testing within the platform - form optimisation without the need of developers

**Average Rating:** 4.7/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate Exatom?

- **Sessions - Digital Analytics:** 9.4/10 (Category avg: 8.8/10)
- **Engagement:** 9.3/10 (Category avg: 8.7/10)
- **Trending:** 9.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Exatom?

- **Seller:** [Exatom](https://www.g2.com/sellers/exatom)
- **Year Founded:** 2021
- **HQ Location:** Leuven, BE
- **Twitter:** @Exatom\_io  
4 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a5a26f02d900189c8b47c842af22ab24af8ebc3918cb259377eda5b94848436&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexatom%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive, Marketing and Advertising
- **Company Size:** 48% Medium, 30% Small

#### What Do G2 Reviewers Say About Exatom?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Exatom extremely **helpful** for gaining insights that enhance form efficiency and user engagement.
- Users praise Exatom for its **easy implementation and powerful insights** , enhancing form efficiency and user engagement.
- Users value the **powerful insights** from Exatom, enhancing form efficiency and engagement based on user behavior.
- Users value the **ease of use** of Exatom, facilitating quick integration and efficiency in their workflows.
- Users highlight Exatom's ability to deliver **actionable insights for optimizing lead form conversions** , greatly enhancing customer engagement.

##### Cons

- Users find the **complexity of the dashboard** challenging, requiring time and experience to navigate effectively.
- Users find the **learning curve steep** , especially for first-time users or those unfamiliar with data analysis.
- Users find the **steep learning curve** of Exatom's dashboard challenging, particularly for those less experienced with data analysis.
- Users find the **complex usability** of Exatom challenging, especially when navigating extensive KPIs and intricate forms.
- Users note a **lack of information** clarity in Exatom's dashboard, making it challenging to gather insights efficiently.

#### What Are Recent G2 Reviews of Exatom?

**["Exatom: Reactivity and Friendliness to Optimize Engagement"](https://www.g2.com/survey_responses/exatom-review-12437168)**

**Rating:** 5.0/5.0 stars

_— Othman R._

[Read full review](https://www.g2.com/survey_responses/exatom-review-12437168)

**["Exatom Delivers Data-Driven Insights That Boost Conversions"](https://www.g2.com/survey_responses/exatom-review-12432654)**

**Rating:** 5.0/5.0 stars

_— Oliver P._

[Read full review](https://www.g2.com/survey_responses/exatom-review-12432654)

### [Chartbeat](https://www.g2.com/products/chartbeat/reviews)

Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. See how Chartbeat, Inc. is shaping the future of media strategy and revenue. https://lp.chartbeat.com/chartbeat-inc Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content.

**Average Rating:** 4.4/5.0

**Total Reviews:** 68

#### How Do G2 Users Rate Chartbeat?

- **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10)
- **Engagement:** 9.1/10 (Category avg: 8.7/10)
- **Trending:** 9.1/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Chartbeat?

- **Seller:** [Chartbeat](https://www.g2.com/sellers/chartbeat)
- **Year Founded:** 2009
- **HQ Location:** New York, NY
- **Twitter:** @Chartbeat  
24,171 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91ed89b2668da2201f124c4a0daeeb26bfd0215a85ad5088bf42d038c1b3350d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1004390%2F&secure%5Burl_type%5D=linkedin_company_website)  
134 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Online Media, Broadcast Media
- **Company Size:** 49% Medium, 26% Large

#### What Are Recent G2 Reviews of Chartbeat?

**["Excellent way to keep up with view goals"](https://www.g2.com/survey_responses/chartbeat-review-9540331)**

**Rating:** 4.0/5.0 stars

_— Joshua M._

[Read full review](https://www.g2.com/survey_responses/chartbeat-review-9540331)

**["Excellent Real Time News Traffic Analysis"](https://www.g2.com/survey_responses/chartbeat-review-9670945)**

**Rating:** 4.0/5.0 stars

_— Triyanto P._

[Read full review](https://www.g2.com/survey_responses/chartbeat-review-9670945)

#### What Are G2 Users Discussing About Chartbeat?

- [Who uses chartbeat?](https://www.g2.com/discussions/who-uses-chartbeat)
- [How much is Chartbeat?](https://www.g2.com/discussions/how-much-is-chartbeat)
- [What is chartbeat used for?](https://www.g2.com/discussions/what-is-chartbeat-used-for)

### [Medallia Digital Experience Analytics (DXA)](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews)

Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all? Go beyond feedback and exceed customers expectations with Medallia Digital Experience Analytics (DXA). Medallia DXA contextualizes every piece of feedback with relevant behavioral insights, so teams can take action on what customers say and what they do, driving organization-wide impact.

**Average Rating:** 4.4/5.0

**Total Reviews:** 34

#### How Do G2 Users Rate Medallia Digital Experience Analytics (DXA)?

- **Sessions - Digital Analytics:** 8.5/10 (Category avg: 8.8/10)
- **Engagement:** 8.6/10 (Category avg: 8.7/10)
- **Trending:** 7.4/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Medallia Digital Experience Analytics (DXA)?

- **Seller:** [Medallia](https://www.g2.com/sellers/medallia)
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Medallia  
12,225 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8d80f3d6282d9c0ba5d566f563fb36c86bb89ad7f09e57400dd8a99467e21c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F49697%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,039 employees on LinkedIn®
- **Phone:** 650-321-3000

#### Who Uses This Product?

- **Top Industries:** Insurance, Telecommunications
- **Company Size:** 50% Large, 36% Medium

#### What Do G2 Reviewers Say About Medallia Digital Experience Analytics (DXA)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **insightful session replays and journey analysis** of Medallia DXA, enhancing understanding of customer behavior.
- Users value the **effective communication of insights** from Medallia DXA, enhancing alignment and decision-making among teams.
- Users appreciate the **ease of use** of Medallia DXA, enhancing visibility into real customer behavior effortlessly.
- Users appreciate the **variety of features** in Medallia DXA, enabling detailed insights into real customer behavior and experiences.
- Users appreciate the **filtering options** in Medallia DXA, enhancing visibility into customer behavior for effective decision-making.

##### Cons

- Users struggle with the **manual effort required** for insights extraction, finding setup and configuration overly complex and time-consuming.
- Users find the **complex configuration** of Medallia DXA burdensome, hindering efficient data management and speed of adoption.
- Users find the **setup complexity** of Medallia DXA challenging, requiring extensive effort for effective data utilization.
- Users find Medallia DXA's **setup complexity** and manual efforts for insights extraction can hinder adoption and efficiency.
- Users find the **complex querying** process in Medallia DXA to be time-consuming and resource-intensive for extracting insights.

#### What Are Recent G2 Reviews of Medallia Digital Experience Analytics (DXA)?

**["Generates powerful insights for optimising customer experience"](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-11428888)**

**Rating:** 5.0/5.0 stars

_— Gagandeep B._

[Read full review](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-11428888)

**["Unlocks Real Customer Insights with Powerful Session Replays"](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-12122175)**

**Rating:** 4.5/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-12122175)

#### What Are G2 Users Discussing About Medallia Digital Experience Analytics (DXA)?

- [What is decibel medallia?](https://www.g2.com/discussions/what-is-decibel-medallia)
- [What does decibel insight do?](https://www.g2.com/discussions/what-does-decibel-insight-do)
- [What is decibel tool?](https://www.g2.com/discussions/what-is-decibel-tool)

### [Crazy Egg](https://www.g2.com/products/crazy-egg/reviews)

Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types of heatmaps, a visitor recordings/session replay tool, A/B testing, AND surveys, you have the complete package to transform your business by improving your user experience.

**Average Rating:** 4.2/5.0

**Total Reviews:** 125

#### How Do G2 Users Rate Crazy Egg?

- **Sessions - Digital Analytics:** 8.9/10 (Category avg: 8.8/10)
- **Engagement:** 9.2/10 (Category avg: 8.7/10)
- **Trending:** 6.7/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Crazy Egg?

- **Seller:** [Crazy Egg](https://www.g2.com/sellers/crazy-egg)
- **Year Founded:** 2006
- **HQ Location:** La Mirada, CA
- **Twitter:** @CrazyEgg  
43,482 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba21a07d244efe813e07d94961a08d224a6eefea2b6578cb729d628c23ba2c44&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5202702%2F&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 43% Medium, 43% Small

#### What Do G2 Reviewers Say About Crazy Egg?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Crazy Egg exceptionally **user-friendly** , offering intuitive heatmaps and a straightforward interface for analytics.
- Users value the **intuitive heat maps** of Crazy Egg, enhancing their ability to analyze user behavior effectively.
- Users appreciate the **easy setup** of Crazy Egg, finding it straightforward and user-friendly for effective analytics.
- Users praise the **excellent customer support** of Crazy Egg, providing timely and practical assistance for effective problem resolution.
- Users value the **insightful heat maps** and real-time data of Crazy Egg, enhancing their ability to optimize website performance.

##### Cons

- Users find the **session recording limit and tracking script requirement** restricts full exploration of Crazy Egg's features.
- Users find the **limited features** of Crazy Egg restrict to viewing and exploring its full capabilities effectively.
- Users are frustrated by the **missing features** in Crazy Egg, limiting exploration without a live tracking script.
- Users find the **filtering issues** in Crazy Egg restrict its ability to analyze user interactions effectively.
- Users find the **limited analysis capabilities** of Crazy Egg restrict their ability to perform detailed external data reviews.

#### What Are Recent G2 Reviews of Crazy Egg?

**["Crazy Egg Packs Great Value with Tons of Features and Regular Updates"](https://www.g2.com/survey_responses/crazy-egg-review-12772507)**

**Rating:** 4.0/5.0 stars

_— Louis C._

[Read full review](https://www.g2.com/survey_responses/crazy-egg-review-12772507)

**["Incredible customer support for a great product"](https://www.g2.com/survey_responses/crazy-egg-review-11892350)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/crazy-egg-review-11892350)

#### What Are G2 Users Discussing About Crazy Egg?

- [What do you recommend for those considering Crazy Egg for heat mapping and user behavior analysis?](https://www.g2.com/discussions/what-do-you-recommend-for-those-considering-crazy-egg-for-heat-mapping-and-user-behavior-analysis)
- [What is Crazy Egg used for?](https://www.g2.com/discussions/what-is-crazy-egg-used-for)
- [What does Crazy Egg do?](https://www.g2.com/discussions/what-does-crazy-egg-do)
- [How do you install Crazy Egg?](https://www.g2.com/discussions/how-do-you-install-crazy-egg)
- [Who owns Crazy Egg?](https://www.g2.com/discussions/who-owns-crazy-egg)

### [Affise Performance](https://www.g2.com/products/affise-performance/reviews)

Affise is a data-driven platform built for affiliate networks and digital agencies, providing transparent and robust analytics as the single source of truth for campaign optimization. Key features include: 1. Smart automation to simplify affiliate marketing management 2. Instant affiliate payments within the platform 3. Advanced fraud protection and top-level security 4. Smart traffic monetization and promo code tracking 5. Raw data export for deep analysis and third-party integrations 6. Billing API, event analytics, and revenue prediction Affise also offers hassle-free platform migration and 24/7 customer support with dedicated managers, empowering marketers to grow partner marketing efficiently and securely.

**Average Rating:** 4.6/5.0

**Total Reviews:** 82

#### How Do G2 Users Rate Affise Performance?

- **Sessions - Digital Analytics:** 8.7/10 (Category avg: 8.8/10)
- **Engagement:** 9.1/10 (Category avg: 8.7/10)
- **Trending:** 8.9/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Affise Performance?

- **Seller:** [Affise](https://www.g2.com/sellers/affise)
- **Year Founded:** 2016
- **HQ Location:** Vilnius, Vilnius Region
- **Twitter:** @GetAffise  
5,018 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bde0f964c23010fb5185da9778ea5367bfc5e60350a9de0be5fbb4d4713e8c7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10190168%2F&secure%5Burl_type%5D=linkedin_company_website)  
67 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising
- **Company Size:** 68% Small, 28% Medium

#### What Do G2 Reviewers Say About Affise Performance?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Affise Performance, highlighting its user-friendly interface and simple campaign setup.
- Users find Affise Performance **intuitive and user-friendly** , making it easy to optimize and track affiliate marketing efforts.
- Users praise the **robust tracking capabilities** of Affise, making it effortless to monitor affiliate marketing activities.
- Users praise the **user-friendly interface and powerful API** of Affise, enhancing affiliate management efficiency and effectiveness.
- Users appreciate the **responsive customer support** of Affise, available 24/7 via chat, email, and phone.

##### Cons

- Users find the **limited customization options** of Affise Performance restrict their ability to create specific rules effectively.
- Users find the **poor UI** of Affise Performance lacks interactivity and has occasional glitches, affecting their experience.
- Users report **system glitches** with Affise, including UI issues, lag, and server downtime affecting performance.
- Users find the **pricing plans high** for small businesses, which may restrict access to essential features.
- Users find the **initial learning curve steep** , particularly for advanced features and customization options in Affise Performance.

#### What Are Recent G2 Reviews of Affise Performance?

**["One of the best platform for performance marketing"](https://www.g2.com/survey_responses/affise-performance-review-12199638)**

**Rating:** 5.0/5.0 stars

_— Arpan J._

[Read full review](https://www.g2.com/survey_responses/affise-performance-review-12199638)

**["Effortless Conversion Tracking and Powerful Filtering Options"](https://www.g2.com/survey_responses/affise-performance-review-11970335)**

**Rating:** 4.0/5.0 stars

_— Nikoloz L._

[Read full review](https://www.g2.com/survey_responses/affise-performance-review-11970335)

#### What Are G2 Users Discussing About Affise Performance?

- [How do you use Affise?](https://www.g2.com/discussions/how-do-you-use-affise)
- [How do I create a CPA network?](https://www.g2.com/discussions/how-do-i-create-a-cpa-network)
- [What is tune affiliate?](https://www.g2.com/discussions/what-is-tune-affiliate)
- [What does Affise do?](https://www.g2.com/discussions/what-does-affise-do)

### [AvePoint Confidence Platform](https://www.g2.com/products/avepoint-confidence-platform/reviews)

AvePoint is the unifying Trust Layer for AI. AvePoint enables more than 28,000 organizations and 6,000 channel partners to protect, secure, and govern their entire AI estate across data, infrastructure, AI and agents for Microsoft, Google, Salesforce, and other leading cloud environments — so that enterprises can deploy AI with confidence and scale innovation without scaling risk. To learn more, visit www.avepoint.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 122

#### How Do G2 Users Rate AvePoint Confidence Platform?

- **Sessions - Digital Analytics:** 10.0/10 (Category avg: 8.8/10)
- **Engagement:** 10.0/10 (Category avg: 8.7/10)
- **Trending:** 8.3/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)

#### Who Is the Company Behind AvePoint Confidence Platform?

- **Seller:** [AvePoint](https://www.g2.com/sellers/avepoint)
- **Company Website:** www.avepoint.com
- **Year Founded:** 2001
- **HQ Location:** Jersey City, NJ
- **Twitter:** @AvePoint  
9,747 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64002eaac5a543972369cb8a50dab4ca893dc386d5c4b53ade87ab5e41f375e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F46024%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,715 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 40% Medium, 28% Large

#### What Do G2 Reviewers Say About AvePoint Confidence Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of AvePoint Confidence Platform a significant advantage for implementation and management.
- Users appreciate the **ease of use** and comprehensive backup solutions provided by AvePoint Confidence Platform.
- Users value the **flexible backup frequency** options of AvePoint Confidence Platform, ensuring worry-free data protection.
- Users value the **robust security and data protection** features of AvePoint Confidence Platform for comprehensive SaaS management.
- Users appreciate the **easy setup** of AvePoint Confidence Platform, facilitating a smooth implementation and management experience.

##### Cons

- Users note the **high costs** associated with the AvePoint Confidence Platform, which can become burdensome over time.
- Users experience **backup issues** with inconsistent data restoration and completion errors, causing frustration and inefficiency.
- Users express frustration with **poor customer support** , citing unresponsive service and issues with backup data consistency.
- Users experience **slow performance** , particularly with data retrieval speed, making it challenging for new IT staff.
- Users report **technical issues** with backup notifications and restore processes, complicating management and causing frustration.

#### What Are Recent G2 Reviews of AvePoint Confidence Platform?

**["Governance Automation and Opus Reporting Keep Our Environment Compliant and Optimized"](https://www.g2.com/survey_responses/avepoint-confidence-platform-review-13131259)**

**Rating:** 4.5/5.0 stars

_— Scott K._

[Read full review](https://www.g2.com/survey_responses/avepoint-confidence-platform-review-13131259)

**["AvePoint’s Unified Ecosystem for Cloud Security, Compliance, and Governance"](https://www.g2.com/survey_responses/avepoint-confidence-platform-review-13114045)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/avepoint-confidence-platform-review-13114045)

#### What Are G2 Users Discussing About AvePoint Confidence Platform?

- [What is AvePoint Cloud Backup used for?](https://www.g2.com/discussions/what-is-avepoint-cloud-backup-used-for) - 1 comment

### [Countly](https://www.g2.com/products/countly/reviews)

Countly is a first-party digital analytics and customer engagement platform that gives organizations complete ownership of their data and product intelligence - across every device, channel, and deployment model. Built for teams that value privacy, autonomy, and long-term trust, Countly lets you capture, analyze, and act on behavioral data in real time, without the compromises of black-box SaaS tools and shared-clouds. With Countly, you control what’s tracked, where it’s stored, and how it’s used - whether on-premises or in your private cloud.

**Average Rating:** 4.1/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Countly?

- **Sessions - Digital Analytics:** 10.0/10 (Category avg: 8.8/10)
- **Engagement:** 10.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Countly?

- **Seller:** [Countly](https://www.g2.com/sellers/countly)
- **Company Website:** countly.com
- **Year Founded:** 2013
- **HQ Location:** London, United Kingdom
- **Twitter:** @gocountly  
6,748 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6cc3422bca46e91c0b1f869f342cbebe46396c00c03b3e98dd26895eb0f7a39a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcountly%2F&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 55% Small, 45% Large

#### What Do G2 Reviewers Say About Countly?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** for open source and self-hosted deployment of Countly highly convenient and efficient.

##### Cons

- Users note a **lack of recommendations** for additional features and effective product communication, affecting their experience.
- Users note the **missing additional features** and a lack of effective product-wise communication, impacting user satisfaction.
- Users notice the **limited features** in Countly, lacking crucial product communication and additional functionalities.
- Users note the **missing features** in Countly, particularly a lack of product-wise communication tools.

#### What Are Recent G2 Reviews of Countly?

**["Bases individual or organisation usage and requirements"](https://www.g2.com/survey_responses/countly-review-11544568)**

**Rating:** 4.0/5.0 stars

_— santosh kumar k._

[Read full review](https://www.g2.com/survey_responses/countly-review-11544568)

**["County review"](https://www.g2.com/survey_responses/countly-review-5163634)**

**Rating:** 4.0/5.0 stars

_— Mert K._

[Read full review](https://www.g2.com/survey_responses/countly-review-5163634)

#### What Are G2 Users Discussing About Countly?

- [What does Countly do?](https://www.g2.com/discussions/what-does-countly-do)
- [What is Countly server?](https://www.g2.com/discussions/what-is-countly-server)
- [Is Countly open source?](https://www.g2.com/discussions/is-countly-open-source)
- [What is Countly used for?](https://www.g2.com/discussions/what-is-countly-used-for)

### [TWIPLA](https://www.g2.com/products/twipla/reviews)

TWIPLA is a privacy-flexible analytics platform built for a web where traditional tools miss most visitor activity. Cookies, consent banners, ad blockers, and browser-based tracking prevention obscure up to 60–80% of site activity, leaving teams to make decisions based on incomplete or sampled data. TWIPLA restores full traffic visibility by capturing data without invasive tracking or cookie dependence. This approach preserves complete, real-time insights across individual sites or entire domain portfolios, enhanced by AI analytics. Configurable privacy modes align the integration with GDPR, CCPA, and ePrivacy requirements. The platform combines over 20 core analytics tools and behavior intelligence in one suite, including session recordings, heatmaps, funnels, event tracking, and custom dashboards, allowing teams to move seamlessly from high-level trends to individual visitor journeys, connecting behavior and conversion opportunities without blind spots or data siloes. Trusted by over 2.5 million websites, including Wix and the Technical University of Munich, TWIPLA is used by organizations and digital teams across industries and regions worldwide. TWIPLA is available on a free forever plan, alongside a 30-day premium trial that lets you explore the features and traffic limits that best match your organization's needs.

**Average Rating:** 4.5/5.0

**Total Reviews:** 43

#### How Do G2 Users Rate TWIPLA?

- **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10)
- **Engagement:** 9.2/10 (Category avg: 8.7/10)
- **Trending:** 8.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind TWIPLA?

- **Seller:** [TWIPLA](https://www.g2.com/sellers/twipla)
- **Year Founded:** 2016
- **HQ Location:** München, Bayern
- **Twitter:** @ViAnalytics  
625 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c5e567043b81b56aff6b46d302cda40eed739ca480f6197eca004b46f429f78&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftwipla%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®
- **Ownership:** Bootstrapped

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 72% Small, 22% Medium

#### What Do G2 Reviewers Say About TWIPLA?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **deep insights and effective filters** of TWIPLA, enhancing their website analytics and customer understanding.
- Users value TWIPLA for its **intuitive analytics** , enabling effective visitor analysis and enhancing website performance effortlessly.
- Users find TWIPLA's **deep customer insights and analytics** invaluable for understanding user behavior and improving their business.
- Users value the **insightful analytics** from TWIPLA, enhancing website performance and understanding visitor interactions effectively.
- Users praise the **deep customer insights** offered by TWIPLA, enhancing their understanding of visitor interactions and behaviors.

##### Cons

- Users find TWIPLA **expensive** , especially for non-revenue generating organizations, affecting accessibility and usability.
- Users are frustrated by the **inadequate tracking capabilities** of TWIPLA, limiting their ability to customize attribution windows.
- Users find TWIPLA's pricing **burdensome** , especially for small businesses, making it hard to justify the cost.
- Users face **survey visibility issues** and limited customization in Turkish, impacting their overall satisfaction.
- Users express frustration over the **limited tracking issues** with TWIPLA, affecting the ability to customize attribution windows.

#### What Are Recent G2 Reviews of TWIPLA?

**["Comprehensive Privacy-First Analytics with Minor Attribution Limitations"](https://www.g2.com/survey_responses/twipla-review-12284108)**

**Rating:** 4.0/5.0 stars

_— Sean P._

[Read full review](https://www.g2.com/survey_responses/twipla-review-12284108)

**["Deep Insights and Powerful Screen Recordings Elevate Analytics"](https://www.g2.com/survey_responses/twipla-review-12063172)**

**Rating:** 5.0/5.0 stars

_— kanika s._

[Read full review](https://www.g2.com/survey_responses/twipla-review-12063172)

#### What Are G2 Users Discussing About TWIPLA?

- [How do you analyze site visitors?](https://www.g2.com/discussions/how-do-you-analyze-site-visitors) - 1 comment, 1 upvote
- [What is visitor Analytics app in Wix?](https://www.g2.com/discussions/what-is-visitor-analytics-app-in-wix) - 1 comment, 1 upvote
- [How Google Analytics track visitors?](https://www.g2.com/discussions/how-google-analytics-track-visitors) - 1 comment
- [What are visitor Analytics?](https://www.g2.com/discussions/what-are-visitor-analytics)

### [Insightech](https://www.g2.com/products/insightech/reviews)

Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page content analysis, conversion funnel optimisation and website re-platforming in one easy-to-install and run solution. Benefit from dedicated APAC region support, in-person training, workshops and webinars to ensure continued success as you advance your organisation's experience analytics capability.

**Average Rating:** 4.7/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Insightech?

- **Sessions - Digital Analytics:** 8.5/10 (Category avg: 8.8/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)
- **Trending:** 9.2/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Insightech?

- **Seller:** [Insightech](https://www.g2.com/sellers/insightech)
- **Year Founded:** 2019
- **HQ Location:** Sydney, NSW
- **Twitter:** @insightech\_com  
1,218 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=096e80a17bda34708d02c0894b77c37059283274afe46e07aec270c7f33fd30e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18022351&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 61% Medium, 22% Large

#### What Do G2 Reviewers Say About Insightech?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **robust analytics and tracking features** of Insightech, enabling insightful observations into user behavior.
- Users commend the **exceptional customer support** of Insightech, highlighting the knowledge and responsiveness of the support team.
- Users value the **insightful user behavior tracking** provided by Insightech, enabling effective adjustments to enhance website performance.
- Users find Insightech to be **incredibly easy to use** , with straightforward implementation and exceptional customer support.
- Users value the **robust filtering options** in Insightech, enabling insightful tracking and analysis of customer interactions.

##### Cons

- Users experience **recording issues** with Insightech, as sessions often have shutter and mouse tracking inaccuracies.
- Users experience **data inaccuracy** with Insightech, noting issues with recording quality and mouse tracking reliability.
- Users report experiencing **data loss** with recordings that can be unreliable, impacting the accuracy of session tracking.
- Users find the **difficult usability** of Insightech challenging, although assistance is available for setup guidance.
- Users report **inadequate tracking** with Insightech, experiencing issues like shuttering and missed mouse movements during recordings.

#### What Are Recent G2 Reviews of Insightech?

**["Insightech Delivers GDPR-Compliant UX Tracking, But Reporting & Support Have Gaps"](https://www.g2.com/survey_responses/insightech-review-12969915)**

**Rating:** 4.0/5.0 stars

_— Chmura Q._

[Read full review](https://www.g2.com/survey_responses/insightech-review-12969915)

**["Unified Behavior Insights, Room for Growth"](https://www.g2.com/survey_responses/insightech-review-12963781)**

**Rating:** 4.0/5.0 stars

_— Kalkman S._

[Read full review](https://www.g2.com/survey_responses/insightech-review-12963781)

#### What Are G2 Users Discussing About Insightech?

- [What is Insightech used for?](https://www.g2.com/discussions/what-is-insightech-used-for)

### [CAKE](https://www.g2.com/products/cake/reviews)

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate CAKE?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind CAKE?

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus  
3,394 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e07a31095d972aa9c3a6ddf22c0f652f1c67ea0ca956204c6de62727215f66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25050544%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,982 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 70% Small, 25% Medium

#### What Do G2 Reviewers Say About CAKE?

_AI-generated summary from verified user reviews_

##### Pros

- Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs.
- Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features.
- Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues.
- Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance.
- Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform.

##### Cons

- Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions.
- Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability.
- Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions.
- Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency.
- Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master.

#### What Are Recent G2 Reviews of CAKE?

**["Great platform! Very intuitive. Amazing Customer Service!"](https://www.g2.com/survey_responses/cake-review-4518751)**

**Rating:** 5.0/5.0 stars

_— Noy E._

[Read full review](https://www.g2.com/survey_responses/cake-review-4518751)

**["Modern all-in-one workspace with a lightweight UI and easy onboarding"](https://www.g2.com/survey_responses/cake-review-12264205)**

**Rating:** 5.0/5.0 stars

_— Rahul c._

[Read full review](https://www.g2.com/survey_responses/cake-review-12264205)

### [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews)

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.

**Average Rating:** 4.4/5.0

**Total Reviews:** 197

#### How Do G2 Users Rate Appier AIRIS (formerly Woopra)?

- **Sessions - Digital Analytics:** 9.0/10 (Category avg: 8.8/10)
- **Engagement:** 8.8/10 (Category avg: 8.7/10)
- **Trending:** 8.6/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Appier AIRIS (formerly Woopra)?

- **Seller:** [Appier](https://www.g2.com/sellers/appier)
- **Year Founded:** 2012
- **HQ Location:** Taipei, Taiwan
- **Twitter:** @GoAppier  
1,230 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6cde3d0006b233ec6e10fa759ee55b37d4aed0b0db32eb3a72e2232c47b3ecb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappier%2F&secure%5Burl_type%5D=linkedin_company_website)  
869 employees on LinkedIn®
- **Ownership:** TYO: 4180

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 53% Small, 34% Medium

#### What Do G2 Reviewers Say About Appier AIRIS (formerly Woopra)?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time insights generation** of Appier AIRIS, enhancing decision-making and understanding customer behavior effectively.
- Users value the **real-time analytics** of Appier AIRIS, enhancing their ability to respond swiftly to customer behavior changes.
- Users value the **flexible reporting capabilities** of Appier AIRIS, essential for tailored insights and effective decision-making.
- Users value the **deep customer understanding** provided by Appier AIRIS, enhancing insights for better business decisions.
- Users appreciate the **comprehensive data collection and analysis** capabilities of Appier AIRIS, enhancing business insights significantly.

##### Cons

- Users find the **complexity of the built-in formulas and onboarding** in Appier AIRIS a bit challenging.
- Users experience **difficult customization** options, which limit their ability to tailor reports and dashboards effectively.
- Users find the **difficult learning curve** of Appier AIRIS challenging due to its many features and analytics complexity.
- Users express concern about the **limited features** of Appier AIRIS, particularly the restriction on data and report types.
- Users face **integration issues** with certain third-party tools, causing potential data discrepancies during setup.

#### What Are Recent G2 Reviews of Appier AIRIS (formerly Woopra)?

**["" Irreplaceable; Technique Tool for Marketing""](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933)**

**Rating:** 5.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933)

**["Excellent customer support and easy to use"](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368)**

**Rating:** 4.0/5.0 stars

_— Vicky Fang 房華娟 ._

[Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368)

#### What Are G2 Users Discussing About Appier AIRIS (formerly Woopra)?

- [What is Woopra used for?](https://www.g2.com/discussions/what-is-woopra-used-for)
- [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) - 1 comment
- [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) - 1 comment
- [What is woopra com?](https://www.g2.com/discussions/what-is-woopra-com) - 1 comment
- [How do you use Woopra?](https://www.g2.com/discussions/how-do-you-use-woopra) - 1 comment

### [Oracle Infinity](https://www.g2.com/products/oracle-infinity/reviews)

Oracle Infinity Behavioral Intelligence captures real-time digital behaviors and delivers actionable insights and intelligence to your applications, helping you engage your customers at the right moment, with the right personalized message.

**Average Rating:** 4.3/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Oracle Infinity?

- **Sessions - Digital Analytics:** 8.5/10 (Category avg: 8.8/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)
- **Trending:** 8.1/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Oracle Infinity?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 37% Small, 33% Large

#### What Are Recent G2 Reviews of Oracle Infinity?

**["Awesome Data Resource with Great Features"](https://www.g2.com/survey_responses/oracle-infinity-review-12708705)**

**Rating:** 4.0/5.0 stars

_— stephanie E._

[Read full review](https://www.g2.com/survey_responses/oracle-infinity-review-12708705)

**["Amazing software that keeps a company organized"](https://www.g2.com/survey_responses/oracle-infinity-review-11292549)**

**Rating:** 5.0/5.0 stars

_— Jonathan L._

[Read full review](https://www.g2.com/survey_responses/oracle-infinity-review-11292549)

#### What Are G2 Users Discussing About Oracle Infinity?

- [What is Oracle Infinity used for?](https://www.g2.com/discussions/what-is-oracle-infinity-used-for)

- [‹ Prev‹ Prev](/categories/digital-analytics?hsCtaTracking=a65eb81c-e846-463e-99a8-844c8ba0ff3c%7Cd6c4a406-29c6-4b8b-b924-857fa0c8244d&order=g2_score&page=3#product-list)
- [1](/categories/digital-analytics?hsCtaTracking=a65eb81c-e846-463e-99a8-844c8ba0ff3c%7Cd6c4a406-29c6-4b8b-b924-857fa0c8244d&order=g2_score#product-list)
- [2](/categories/digital-analytics?hsCtaTracking=a65eb81c-e846-463e-99a8-844c8ba0ff3c%7Cd6c4a406-29c6-4b8b-b924-857fa0c8244d&order=g2_score&page=2#product-list)
- [3](/categories/digital-analytics?hsCtaTracking=a65eb81c-e846-463e-99a8-844c8ba0ff3c%7Cd6c4a406-29c6-4b8b-b924-857fa0c8244d&order=g2_score&page=3#product-list)
- 4
- [5](/categories/digital-analytics?hsCtaTracking=a65eb81c-e846-463e-99a8-844c8ba0ff3c%7Cd6c4a406-29c6-4b8b-b924-857fa0c8244d&order=g2_score&page=5#product-list)
- [6](/categories/digital-analytics?hsCtaTracking=a65eb81c-e846-463e-99a8-844c8ba0ff3c%7Cd6c4a406-29c6-4b8b-b924-857fa0c8244d&order=g2_score&page=6#product-list)
- [7](/categories/digital-analytics?hsCtaTracking=a65eb81c-e846-463e-99a8-844c8ba0ff3c%7Cd6c4a406-29c6-4b8b-b924-857fa0c8244d&order=g2_score&page=7#product-list)
- [8](/categories/digital-analytics?hsCtaTracking=a65eb81c-e846-463e-99a8-844c8ba0ff3c%7Cd6c4a406-29c6-4b8b-b924-857fa0c8244d&order=g2_score&page=8#product-list)
- …
- [19](/categories/digital-analytics?hsCtaTracking=a65eb81c-e846-463e-99a8-844c8ba0ff3c%7Cd6c4a406-29c6-4b8b-b924-857fa0c8244d&order=g2_score&page=19#product-list)
- [20](/categories/digital-analytics?hsCtaTracking=a65eb81c-e846-463e-99a8-844c8ba0ff3c%7Cd6c4a406-29c6-4b8b-b924-857fa0c8244d&order=g2_score&page=20#product-list)
- [Next ›Next ›](/categories/digital-analytics?hsCtaTracking=a65eb81c-e846-463e-99a8-844c8ba0ff3c%7Cd6c4a406-29c6-4b8b-b924-857fa0c8244d&order=g2_score&page=5#product-list)

Spotlight Categories

[Contact Center Workforce Software](https://www.g2.com/categories/contact-center-workforce)

[Data Observability Software](https://www.g2.com/categories/data-observability)

[Session Replay Software](https://www.g2.com/categories/session-replay)

[Fleet Management Software](https://www.g2.com/categories/fleet-management)

[Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Digital Analytics Themes](/categories/digital-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.

Many solutions in this space offer additional analytical tools such as [session replay software](https://www.g2.com/categories/session-replay), [heatmap tools](https://www.g2.com/categories/heatmap-tools), [product analytics software](https://www.g2.com/categories/product-analytics), and [A/B testing software](https://www.g2.com/categories/a-b-testing) to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.

To qualify for inclusion in the Digital Analytics category, a product must:

- Measure web traffic, including visits, sessions, unique visitors, user entry and exit pages, and behavioral funnels
- Track any tagged digital event or conversion
- Report on traffic over time and in real time
- Segment traffic based on demographics, device, acquisition medium, geography, and cohort

Show More