# Best Digital Analytics Software for Small Business - Page 4 ## How Many Digital Analytics Software Products Does G2 Track? **Total Products under this Category:** 287 ### Category Stats (Aug 2026) - **Average Rating:** 4.44/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Promptwatch (+1.74%) - Among all products in this category, Promptwatch recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Digital Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 40,900+ Authentic Reviews - 287+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Digital Analytics Software ![G2 Grid® for Digital Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-analytics/grids.png?focus%5B%5D=356&focus%5B%5D=3551&focus%5B%5D=145164&focus%5B%5D=68738&focus%5B%5D=19735&focus%5B%5D=3558&focus%5B%5D=15202&focus%5B%5D=13911) Highlighted products: Google Analytics, Semrush, PostHog, LogRocket, Amplitude Analytics, Adobe Analytics, Google Analytics 360, and Hotjar by Contentsquare. Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=semrush&focus%5B%5D=posthog&focus%5B%5D=logrocket&focus%5B%5D=amplitude-analytics&focus%5B%5D=adobe-analytics&focus%5B%5D=google-analytics-360&focus%5B%5D=hotjar-by-contentsquare&segment=small-business) **Sponsored** ### Looker Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=11&secure%5Bchosen_at%5D=2026-08-04T00%3A54%3A46Z&secure%5Bdisplayable_resource_id%5D=11&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=11&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5048&secure%5Bresource_id%5D=11&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-analytics%2Fsmall-business%3Fpage%3D4%26segment%3Dsmall-business&secure%5Btoken%5D=afd916ffe858eb6bf3aee089e07a4585aec8407447c917cf5d4277cd74f7ffdd&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Flooker%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-looker%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url) ### [Usermaven](https://www.g2.com/products/usermaven/reviews) Usermaven is an AI-powered marketing attribution and product analytics platform for B2B SaaS companies and agencies. It connects every marketing touchpoint to revenue using multi-touch attribution, unified website and product analytics, and CRM data, helping teams see which campaigns, channels, and ads actually drive conversions. **Average Rating:** 4.8/5.0 **Total Reviews:** 95 #### How Do G2 Users Rate Usermaven? - **Sessions - Digital Analytics:** 9.7/10 (Category avg: 8.8/10) - **Engagement:** 9.6/10 (Category avg: 8.7/10) - **Trending:** 9.4/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) #### Who Is the Company Behind Usermaven? - **Seller:** [Usermaven Inc.](https://www.g2.com/sellers/usermaven-inc) - **Year Founded:** 2021 - **HQ Location:** Delaware, DE - **Twitter:** @usermaven 337 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4236baefe0a0f0ee0066c0499a2e37a600a461cab5a0fb3c304f48e80634408a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fusermaven%2F&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 97% Small, 3% Medium #### What Do G2 Reviewers Say About Usermaven? _AI-generated summary from verified user reviews_ ##### Pros - Users praise Usermaven for its **ease of use** and intuitive dashboard, enhancing their marketing analytics experience significantly. - Users love the **easy setup** of Usermaven, finding it effortless and efficient for their analytics needs. - Users value the **granularity and real-time reporting** of Usermaven, enhancing marketing analytics and user understanding. - Users praise Usermaven's **intuitive interface** , allowing easy navigation and efficient data tracking without technical expertise. - Users commend the **effortless setup** of Usermaven, enabling easy tracking without the need for technical expertise. ##### Cons - Users find the **learning curve steep** , suggesting enhanced documentation and tutorials for a better onboarding experience. - Users miss the **real-time monitoring** of website visitors that was available in previous analytics versions. - Users desire **difficult customization** options for Usermaven, particularly for branding elements like colors and design. - Users face **email integration issues** with Usermaven, which may affect the overall functionality and experience. - Users experience **ineffective error handling** for bot traffic spikes, which occasionally disrupts their analysis experience. #### What Are Recent G2 Reviews of Usermaven? **["Best Marketing Attribution Platform with 10/10 Onboarding and Support"](https://www.g2.com/survey_responses/usermaven-review-12261172)** **Rating:** 4.5/5.0 stars _— Imrana E._ [Read full review](https://www.g2.com/survey_responses/usermaven-review-12261172) **["Fast Setup, Powerful Multi-Touch Attribution Platform"](https://www.g2.com/survey_responses/usermaven-review-13183088)** **Rating:** 4.5/5.0 stars _— amna f._ [Read full review](https://www.g2.com/survey_responses/usermaven-review-13183088) ### [Acquia Web Governance](https://www.g2.com/products/acquia-web-governance/reviews) Acquia Web Governance, formerly known as Monsido, is a leading web governance solution designed to enable organizations to deliver a superior and inclusive user experience across their digital presence and support their journey to ensure communications are open, optimized, and compliant. Acquia Web Governance includes a cohesive suite of tools for web accessibility, website quality assurance, brand and content compliance, user consent management, social and web content archiving, and more. For more information, visit https://www.acquia.com/products/acquia-web-governance. **Average Rating:** 4.5/5.0 **Total Reviews:** 152 #### How Do G2 Users Rate Acquia Web Governance? - **Sessions - Digital Analytics:** 8.2/10 (Category avg: 8.8/10) - **Engagement:** 7.8/10 (Category avg: 8.7/10) - **Trending:** 7.6/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) #### Who Is the Company Behind Acquia Web Governance? - **Seller:** [Acquia](https://www.g2.com/sellers/acquia) - **Year Founded:** 2007 - **HQ Location:** Boston, MA - **Twitter:** @Acquia 44,968 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=04fd8f26a6e34bbb1875cece1f5cbe817f4d8aefc237da41b4d77a2ffdef7686&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167056%2F&secure%5Burl_type%5D=linkedin_company_website) 1,098 employees on LinkedIn® - **Phone:** -8836.219 #### Who Uses This Product? - **Top Industries:** Government Administration, Higher Education - **Company Size:** 50% Medium, 26% Large #### What Do G2 Reviewers Say About Acquia Web Governance? _AI-generated summary from verified user reviews_ ##### Pros - Users find Acquia Web Governance to be **easy to set up and understand** , enhancing website management with valuable insights. - Users value Monsido for its **efficient problem-solving capabilities** , significantly enhancing accessibility and content quality on their websites. - Users value the **accessibility features** of Acquia Web Governance, enabling quick issue identification and WCAG compliance. - Users value the **efficient website analysis** provided by Acquia Web Governance, enabling quick fixes and compliance recognition. - Users value the **accessibility features** of Acquia Web Governance, quickly identifying issues and ensuring WCAG compliance. ##### Cons - Users find the **limited features** of Acquia Web Governance hinder comprehensive data analysis and reporting speed. - Users notice the **learning curve** can be challenging for new users as they navigate the platform's features. - Users find the **complex usability** of Acquia Web Governance challenging, requiring time to fully explore its potential. - Users find Acquia Web Governance's **UI outdated** and report limitations in reporting and mobile site crawling. - Users experience **limited reporting speed** with Acquia Web Governance, which hampers their ability to analyze data efficiently. #### What Are Recent G2 Reviews of Acquia Web Governance? **["improved access to the website"](https://www.g2.com/survey_responses/acquia-web-governance-review-7807216)** **Rating:** 4.5/5.0 stars _— Samuel P._ [Read full review](https://www.g2.com/survey_responses/acquia-web-governance-review-7807216) **["Good Website Administration Tool"](https://www.g2.com/survey_responses/acquia-web-governance-review-11691206)** **Rating:** 4.0/5.0 stars _— Verified User in Hospital & Health Care_ [Read full review](https://www.g2.com/survey_responses/acquia-web-governance-review-11691206) #### What Are G2 Users Discussing About Acquia Web Governance? - [How do you use Monsido?](https://www.g2.com/discussions/how-do-you-use-monsido) - [What does Monsido do?](https://www.g2.com/discussions/what-does-monsido-do) - [What is Monsido?](https://www.g2.com/discussions/what-is-monsido) - [What does Monsido cost?](https://www.g2.com/discussions/what-does-monsido-cost) ### [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) Heap by Contentsquare is a Product Analytics platform that automatically captures every user interaction on your website or app — no manual event tagging, no developer dependency, no data gaps. Founded in Silicon Valley in 2013, Heap was acquired by Contentsquare in 2023 and is now fully integrated as Contentsquare's Product Analytics capability. With Heap by Contentsquare, product, data, and marketing teams can instantly answer questions like: - Where are users dropping off in a funnel? - Which features are actually being adopted — and which are being ignored? - What drives retention and long-term loyalty across devices and sessions? - What's the user journey from first visit to conversion? What makes it different: Autocapture — every click, tap, and interaction is recorded automatically from day one, with no pre-planned instrumentation needed Funnels, paths, retention & segmentation — the full product analytics toolkit, out of the box Website icon Session replay — jump from a data point directly to a recording to see the "why" behind the numbers Sense AI — ask questions in plain language, get proactive insights, and auto-quantified impact Connected to the full Contentsquare platform — combine Product Analytics with DXA heatmaps, error monitoring, and Voice of Customer (Hotjar surveys) for a 360° view of the customer experience Data Connect — sync your autocaptured data directly into Snowflake, BigQuery, or Redshift Website icon Whether you're optimizing onboarding, validating a new feature launch, or understanding what keeps users coming back, Heap by Contentsquare gives you a complete and retroactive picture of user behavior — so your team spends less time hunting for data and more time acting on it. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,074 #### How Do G2 Users Rate Heap by Contentsquare? - **Sessions - Digital Analytics:** 8.6/10 (Category avg: 8.8/10) - **Engagement:** 8.4/10 (Category avg: 8.7/10) - **Trending:** 8.0/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) #### Who Is the Company Behind Heap by Contentsquare? - **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare) - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @Contentsquare 6,548 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4fbd69b63f9f068bc7214031737b0c8a00f8bbf6e088491795d42de1f1d27d33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2566485%2F&secure%5Burl_type%5D=linkedin_company_website) 1,696 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 54% Medium, 35% Small #### What Do G2 Reviewers Say About Heap by Contentsquare? _AI-generated summary from verified user reviews_ ##### Pros - Users find Heap by Contentsquare to be **incredibly easy to use** , with seamless integration and no learning curve required. - Users love the **auto capture feature** , which saves time and provides valuable insights into user behavior effortlessly. - Users value Heap’s **automation of event tracking** , allowing effortless insights without extensive manual setup or engineering support. - Users appreciate the **efficiency** of Heap's automatic event tracking, saving time for product and design teams. - Users appreciate the **intuitive UI** of Heap, enabling effortless tracking without technical skills or developer assistance. ##### Cons - Users face **data inaccuracy** challenges with Heap, making it difficult to establish a reliable source of truth. - Users experience **data management issues** with Heap, finding the overwhelming data difficult to analyze and interpret. - Users experience **slow performance** , noting that processes take time and advanced reports can be complex and laggy. - Users find **complex features** challenging, requiring time to learn and adapt, which can hinder their experience. - Users find the **overwhelming data volume** from Heap challenging, lacking advanced filtering options for clear insights. #### What Are Recent G2 Reviews of Heap by Contentsquare? **["A powerful analytics tool that works with minimal setup"](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12006099)** **Rating:** 5.0/5.0 stars _— Joanna J._ [Read full review](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12006099) **["Granular analytics tool"](https://www.g2.com/survey_responses/heap-by-contentsquare-review-6881344)** **Rating:** 4.0/5.0 stars _— Teerawat T._ [Read full review](https://www.g2.com/survey_responses/heap-by-contentsquare-review-6881344) #### What Are G2 Users Discussing About Heap by Contentsquare? - [What is Heap used for?](https://www.g2.com/discussions/what-is-heap-used-for) - [How do you use Auryc?](https://www.g2.com/discussions/how-do-you-use-auryc) - [How much does heap Analytics cost?](https://www.g2.com/discussions/how-much-does-heap-analytics-cost) - [What is journey mapping?](https://www.g2.com/discussions/what-is-journey-mapping) - [What heap means?](https://www.g2.com/discussions/what-heap-means) ### [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels. It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests. (Matomo was formerly known as Piwik). Please visit matomo.org for more information. **Average Rating:** 4.2/5.0 **Total Reviews:** 93 #### How Do G2 Users Rate Matomo (Formerly Piwik)? - **Sessions - Digital Analytics:** 8.5/10 (Category avg: 8.8/10) - **Engagement:** 8.5/10 (Category avg: 8.7/10) - **Trending:** 8.1/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10) #### Who Is the Company Behind Matomo (Formerly Piwik)? - **Seller:** [Matomo Analytics](https://www.g2.com/sellers/matomo-analytics) - **Year Founded:** 2007 - **HQ Location:** Wellington, Wellington - **Twitter:** @matomo\_org 9,590 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4466523d07dd49c17f0292eda4d284fcdc32b363dd8313899e648e90bca428b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmatomo%2F&secure%5Burl_type%5D=linkedin_company_website) 66 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Project Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 50% Small, 28% Medium #### What Do G2 Reviewers Say About Matomo (Formerly Piwik)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **customization options** in Matomo, enabling seamless report creation and enhanced data analysis. - Users value the **easy data sorting** in Matomo, enhancing their ability to customize reports effectively. - Users find the **ease of use** in Matomo remarkable, simplifying data management and customization significantly. - Users enjoy the **ease of data sorting** in Matomo, appreciating customizable reports for improved insights. - Users value the **ease of data sorting** in Matomo, appreciating improvements in customization and report generation. #### What Are Recent G2 Reviews of Matomo (Formerly Piwik)? **["Easy Data Viewing with Straightforward Custom Reports & Customer Journeys"](https://www.g2.com/survey_responses/matomo-formerly-piwik-review-12344411)** **Rating:** 4.5/5.0 stars _— Michael B._ [Read full review](https://www.g2.com/survey_responses/matomo-formerly-piwik-review-12344411) **["Best in class analytic, much better than google"](https://www.g2.com/survey_responses/matomo-formerly-piwik-review-12661722)** **Rating:** 5.0/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/matomo-formerly-piwik-review-12661722) #### What Are G2 Users Discussing About Matomo (Formerly Piwik)? - [What do you like most about Matomo for website analytics, and how does it compare to other tools?](https://www.g2.com/discussions/what-do-you-like-most-about-matomo-for-website-analytics-and-how-does-it-compare-to-other-tools) - [What is Matomo (Formerly Piwik) used for?](https://www.g2.com/discussions/what-is-matomo-formerly-piwik-used-for) ### [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data. **Average Rating:** 4.4/5.0 **Total Reviews:** 197 #### How Do G2 Users Rate Appier AIRIS (formerly Woopra)? - **Sessions - Digital Analytics:** 9.0/10 (Category avg: 8.8/10) - **Engagement:** 8.8/10 (Category avg: 8.7/10) - **Trending:** 8.6/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) #### Who Is the Company Behind Appier AIRIS (formerly Woopra)? - **Seller:** [Appier](https://www.g2.com/sellers/appier) - **Year Founded:** 2012 - **HQ Location:** Taipei, Taiwan - **Twitter:** @GoAppier 1,230 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6cde3d0006b233ec6e10fa759ee55b37d4aed0b0db32eb3a72e2232c47b3ecb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappier%2F&secure%5Burl_type%5D=linkedin_company_website) 869 employees on LinkedIn® - **Ownership:** TYO: 4180 #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 53% Small, 34% Medium #### What Do G2 Reviewers Say About Appier AIRIS (formerly Woopra)? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **real-time insights generation** of Appier AIRIS, enhancing decision-making and understanding customer behavior effectively. - Users value the **real-time analytics** of Appier AIRIS, enhancing their ability to respond swiftly to customer behavior changes. - Users value the **flexible reporting capabilities** of Appier AIRIS, essential for tailored insights and effective decision-making. - Users value the **deep customer understanding** provided by Appier AIRIS, enhancing insights for better business decisions. - Users appreciate the **comprehensive data collection and analysis** capabilities of Appier AIRIS, enhancing business insights significantly. ##### Cons - Users find the **complexity of the built-in formulas and onboarding** in Appier AIRIS a bit challenging. - Users experience **difficult customization** options, which limit their ability to tailor reports and dashboards effectively. - Users find the **difficult learning curve** of Appier AIRIS challenging due to its many features and analytics complexity. - Users express concern about the **limited features** of Appier AIRIS, particularly the restriction on data and report types. - Users face **integration issues** with certain third-party tools, causing potential data discrepancies during setup. #### What Are Recent G2 Reviews of Appier AIRIS (formerly Woopra)? **["" Irreplaceable; Technique Tool for Marketing""](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933)** **Rating:** 5.0/5.0 stars _— Verified User in Education Management_ [Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933) **["Excellent customer support and easy to use"](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368)** **Rating:** 4.0/5.0 stars _— Vicky Fang 房華娟 ._ [Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368) #### What Are G2 Users Discussing About Appier AIRIS (formerly Woopra)? - [What is Woopra used for?](https://www.g2.com/discussions/what-is-woopra-used-for) - [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) - 1 comment - [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) - 1 comment - [What is woopra com?](https://www.g2.com/discussions/what-is-woopra-com) - 1 comment - [How do you use Woopra?](https://www.g2.com/discussions/how-do-you-use-woopra) - 1 comment ### [Mode](https://www.g2.com/products/mode-mode/reviews) Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-service. As the unified intelligence layer, Mode maximizes modern data stack ROI and turns data into a competitive advantage for leading businesses across all sectors and stages. **Average Rating:** 4.5/5.0 **Total Reviews:** 319 #### How Do G2 Users Rate Mode? - **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10) - **Engagement:** 9.1/10 (Category avg: 8.7/10) - **Trending:** 8.7/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) #### Who Is the Company Behind Mode? - **Seller:** [Mode Analytics, Inc.](https://www.g2.com/sellers/mode-analytics-inc) - **Year Founded:** 2013 - **HQ Location:** San Francisco, California - **Twitter:** @ModeAnalytics 6,658 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3be0d9aafcf11a5779287e5805d5fa06e4f5684f93b64bb576a5bd9f7cf1adf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3307518%2F&secure%5Burl_type%5D=linkedin_company_website) 683 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Data Scientist, Data Analyst - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 47% Medium, 29% Large #### What Do G2 Reviewers Say About Mode? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **balance between analytics and self-service exploration** , enhancing visibility and usability across the organization. - Users value the **customization options** in Mode, enhancing usability for diverse roles and improving feature tracking. - Users find Mode's **ease of implementation** enhanced by SSO, facilitating organization-wide access and feature tracking. - Users appreciate the **ease of use** in Mode, benefiting from its clear interface and seamless implementation. - Users value the **efficiency** of Mode, benefiting from its clear visibility and useful scheduling options for data tracking. ##### Cons - Users find **complex setup** challenging, especially for less technical individuals needing considerable administrator support for integration. - Users find **complex usage** challenging, particularly for those less technical, needing significant admin support for integration. - Users find **on-boarding less technical users** challenging, as it requires significant admin support for data integration. - Users find **difficult learning** for less technical users, requiring significant admin support for effective onboarding. - Users find **initial difficulty** onboarding less technical users, requiring admin support for source authentication despite easy integration. #### What Are Recent G2 Reviews of Mode? **["Outstanding!"](https://www.g2.com/survey_responses/mode-review-7980594)** **Rating:** 5.0/5.0 stars _— Stephan R._ [Read full review](https://www.g2.com/survey_responses/mode-review-7980594) **["Powerful and Flexible platform for data driven decision making"](https://www.g2.com/survey_responses/mode-review-11476277)** **Rating:** 4.5/5.0 stars _— Gopi k._ [Read full review](https://www.g2.com/survey_responses/mode-review-11476277) ### [cux.io](https://www.g2.com/products/cux-io/reviews) UX is a Digital Experience Analytics platform that turns user behavior into digital growth. We don’t just show you what users do – we show you why they do it. CUX combines numbers with behavioral context to reveal frustration points, drop-offs, and hidden opportunities so you can act with confidence. No tagging. No waiting. Smarter decisions from day one. ✅ Auto-captures clicks, scrolls, and behaviors - no tagging needed ✅ Experience Metrics spot frustration signals like rage clicks and chaotic movement ✅ Smart filtering highlights the visits and heatmaps that matter most ✅ Conversion Waterfalls reveal where users drop off - and why ✅ Retroactive analysis lets you look back and fix what was missed Getting insights is just the start. What truly sets CUX apart is the guidance that comes with it. You’re never left to figure it out alone. With expert mentoring, tailored workshops, and ongoing support, the CUX team helps you make changes that stick. Whether you're solving a specific challenge or scaling a long-term strategy, we're here to guide your next move with confidence. Already used in 100+ countries, CUX helps teams turn confusion into direction and decisions into results. Have questions or need guidance? Contact our experts. **Average Rating:** 4.8/5.0 **Total Reviews:** 45 #### How Do G2 Users Rate cux.io? - **Sessions - Digital Analytics:** 10.0/10 (Category avg: 8.8/10) - **Engagement:** 9.2/10 (Category avg: 8.7/10) - **Trending:** 9.2/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) #### Who Is the Company Behind cux.io? - **Seller:** [cux.io](https://www.g2.com/sellers/cux-io) - **Year Founded:** 2018 - **HQ Location:** Wroc≈Çaw, Poland - **Twitter:** @cux\_io 77 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a460e34b52627386376b315db6ca44790a7bab3f0e7b92b3810cfe954d077993&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18186403%2F&secure%5Burl_type%5D=linkedin_company_website) 12 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 71% Small, 29% Medium #### What Are Recent G2 Reviews of cux.io? **["Intuitive Insights with Seamless Setup"](https://www.g2.com/survey_responses/cux-io-review-12722700)** **Rating:** 5.0/5.0 stars _— Samuel D._ [Read full review](https://www.g2.com/survey_responses/cux-io-review-12722700) **["Effortless User Behavior Insights, Needs Better Reporting"](https://www.g2.com/survey_responses/cux-io-review-13041013)** **Rating:** 4.0/5.0 stars _— Verified User in Computer Games_ [Read full review](https://www.g2.com/survey_responses/cux-io-review-13041013) #### What Are G2 Users Discussing About cux.io? - [What is cux.io used for?](https://www.g2.com/discussions/what-is-cux-io-used-for) ### [Hitsteps Web Analytics](https://www.g2.com/products/hitsteps-web-analytics/reviews) Hitsteps Analytics is a powerful real time visitor management and live chat tool. It allows you to view your visitors stream and follow each visitors to know more about each pages they see. It allow you to engage with your visitors using live chat tool. You'll be provided with detailed information about each visitor such as geolocation, their first visit on your site, referer to your site, their browser, OS and device and much more! Advantages over Google analytics includes but not limited to Detailed information of each and all visitors, ability to engage with visitors using live chat tool, heatmap for each pages, carefully pre-generated and categorized reports, real-time analytics on all reports and much more... Visitor aliasing enables you to detect if same (registered user) login back to your website again using another device (another pc, mobile or tablet). What if a user click on your ads on pc and register to your website but don't make any purchase, however this same user login back to your website from another device and complete purchase? Most web analytics would tell you he is a new user! Hitsteps detect if same user login again, and merge new browsing session with previous session making a unique timeline. We also identify user in hitsteps with same nickname they used to register in your website to make it easier for you to identify it. New generation heatmap, Page Analysis: It allows you to view exactly which item in your page, menu, sub menu, carousels or slideshows is attracting and getting how many clicks. View some screenshots in screenshot tab of this plugin. **Average Rating:** 4.4/5.0 **Total Reviews:** 46 #### How Do G2 Users Rate Hitsteps Web Analytics? - **Sessions - Digital Analytics:** 8.8/10 (Category avg: 8.8/10) - **Engagement:** 8.4/10 (Category avg: 8.7/10) - **Trending:** 8.1/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) #### Who Is the Company Behind Hitsteps Web Analytics? - **Seller:** [Hitsteps](https://www.g2.com/sellers/hitsteps) - **Year Founded:** 2013 - **HQ Location:** Kuala Lumpur, Kuala Lumpur - **Twitter:** @hitsteps 2,766 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d03b6861c169de907543ec8b2569883f2ca74c1e2918398f3eb576039e36961&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7787580%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 74% Small, 21% Medium #### What Do G2 Reviewers Say About Hitsteps Web Analytics? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **data accuracy** of Hitsteps Web Analytics, enabling precise tracking for informed, timely decision-making. - Users commend the **ease of use** of Hitsteps Web Analytics, allowing for quick and efficient tracking of visitor interactions. - Users value the **real-time, detailed visitor tracking** of Hitsteps Web Analytics, enabling quick, informed decisions based on user interactions. - Users value the **real-time, detailed visitor tracking** of Hitsteps Web Analytics for informed, quick decision-making. - Users value the **real-time, detailed visitor tracking** of Hitsteps Web Analytics, enabling swift, informed decision-making. ##### Cons - Users find the **difficult navigation** of Hitsteps Web Analytics challenging, particularly for those who are beginners. - Users find the **cluttered interface** of Hitsteps Web Analytics less intuitive, complicating navigation for beginners. - Users find the **cluttered interface** of Hitsteps Web Analytics challenging, especially for those new to analytics tools. - Users find the interface **cluttered and less intuitive** , making navigation challenging for beginners. - Users find the **navigation difficult** due to the cluttered interface, especially for beginners using Hitsteps Web Analytics. #### What Are Recent G2 Reviews of Hitsteps Web Analytics? **["GDPR-Compliant Analytics Ideal for Mid-Sized E-commerce"](https://www.g2.com/survey_responses/hitsteps-web-analytics-review-13064581)** **Rating:** 4.0/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/hitsteps-web-analytics-review-13064581) **["Great APP to get real insights"](https://www.g2.com/survey_responses/hitsteps-web-analytics-review-9866959)** **Rating:** 5.0/5.0 stars _— Dimitri v._ [Read full review](https://www.g2.com/survey_responses/hitsteps-web-analytics-review-9866959) #### What Are G2 Users Discussing About Hitsteps Web Analytics? - [What is Hitsteps Web Analytics used for?](https://www.g2.com/discussions/what-is-hitsteps-web-analytics-used-for) - [How do Web analytics tools work?](https://www.g2.com/discussions/how-do-web-analytics-tools-work) - [What are the benefits of web analytics?](https://www.g2.com/discussions/what-are-the-benefits-of-web-analytics) - [What can website analytics tell you?](https://www.g2.com/discussions/what-can-website-analytics-tell-you) - [What is web analytic tracking?](https://www.g2.com/discussions/what-is-web-analytic-tracking) ### [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/es/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (anteriormente SAP Emarsys) ayuda a las organizaciones a impulsar un compromiso único al conectar los conocimientos del cliente en tiempo real con las señales operativas que gestionan el negocio. Como parte del portafolio de Experiencia del Cliente (CX) de SAP, Engagement Cloud permite interacciones personalizadas impulsadas por IA en todos los canales, convirtiendo momentos como pedidos, eventos de servicio y hitos de lealtad en experiencias oportunas y relevantes que construyen confianza, fortalecen relaciones y fomentan el crecimiento. **Average Rating:** 4.3/5.0 **Total Reviews:** 615 #### How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)? - **Sesiones - Digital Analytics:** 7.8/10 (Category avg: 8.8/10) - **Compromiso:** 8.1/10 (Category avg: 8.7/10) - **Tendencias:** 8.1/10 (Category avg: 8.5/10) - **¿Ha sido the product un buen socio para hacer negocios?:** 8.5/10 (Category avg: 9.0/10) #### Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)? - **Vendedor:** [SAP](https://www.g2.com/es/sellers/sap) - **Sitio web de la empresa:** www.sap.com - **Año de fundación:** 1972 - **Ubicación de la sede:** Walldorf - **Twitter:** @SAP 297,052 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website) 141,955 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de CRM, Gerente de Marketing - **Top Industries:** Venta al por Menor, Indumentaria y Moda - **Company Size:** 49% Medium, 22% Small #### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios aprecian la **facilidad de uso** en SAP Emarsys, lo que permite una gestión de campañas rápida y eficiente. - Los usuarios valoran las **funciones de automatización** de SAP Emarsys, mejorando la eficiencia de las campañas mientras mantienen un toque personal. - Los usuarios aprecian la **interfaz fácil de usar** de SAP Emarsys, lo que permite configuraciones de campañas sencillas y estrategias de CRM efectivas. - Los usuarios valoran al **equipo de soporte útil** de SAP Engagement Cloud, mejorando su experiencia y la efectividad de sus campañas. - Los usuarios aprecian las **interacciones con clientes altamente personalizadas** habilitadas por SAP Emarsys, mejorando efectivamente sus estrategias de CRM. ##### Cons - Los usuarios informan de **características faltantes** en SAP Engagement Cloud, encontrando la nueva vista general de segmentación menos intuitiva y carente de funcionalidad esencial. - La **curva de aprendizaje** para SAP Engagement Cloud puede ser abrumadora, requiriendo una formación y un soporte extensivos para los usuarios. - Los usuarios encuentran la **difícil curva de aprendizaje** abrumadora, requiriendo una formación y apoyo extensivos para navegar por la plataforma. - Los usuarios encuentran las **características limitadas** de SAP Engagement Cloud desafiantes, complicando la experiencia general del usuario y el proceso de aprendizaje. - Los usuarios encuentran que SAP Emarsys tiene una interfaz **no intuitiva** , lo que hace que la configuración inicial y el aprendizaje sean desafiantes. #### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)? **["Gestión de campañas sin esfuerzo, pero necesita más integraciones"](https://www.g2.com/es/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)** **Rating:** 5.0/5.0 stars _— Ayush b._ [Read full review](https://www.g2.com/es/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092) **["Automatización de marketing poderosa con fuertes capacidades de personalización"](https://www.g2.com/es/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)** **Rating:** 5.0/5.0 stars _— Supraja B._ [Read full review](https://www.g2.com/es/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288) #### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)? - [What is Emarsys used for?](https://www.g2.com/es/discussions/what-is-emarsys-used-for) ### [Funnelytics](https://www.g2.com/products/funnelytics/reviews) A visual customer journey analytics tool that lets you map your journey on a whiteboard and overlay data to see how its actually performing. **Average Rating:** 4.2/5.0 **Total Reviews:** 33 #### How Do G2 Users Rate Funnelytics? - **Sessions - Digital Analytics:** 6.5/10 (Category avg: 8.8/10) - **Engagement:** 6.2/10 (Category avg: 8.7/10) - **Trending:** 5.3/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) #### Who Is the Company Behind Funnelytics? - **Seller:** [Funnelytics](https://www.g2.com/sellers/funnelytics) - **Year Founded:** 2018 - **HQ Location:** Toronto, CA - **Twitter:** @Funnelytics 209 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba8dda0f27f561cc2b0e539bf8c3757078ca9e9cd2513ae2137872b6381c7803&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffunnelytics-io%2F&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 77% Small, 17% Medium #### What Do G2 Reviewers Say About Funnelytics? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **intuitive interface and data visualization** of Funnelytics, making sales tracking effortless. - Users love the **clear data visualization** in Funnelytics, making it easy to track sales and understand performance. - Users love the **intuitive interface** of Funnelytics, making complex data visualization easy and effective for tracking sales. ##### Cons - Users consider the **high pricing** of Funnelytics a drawback, particularly impacting smaller businesses' budget decisions. - Users find **pricing issues** to be a drawback for smaller businesses, needing to balance benefits with costs. - Users find the **pricing unsuitable for small businesses** , needing to consider benefits versus costs carefully. #### What Are Recent G2 Reviews of Funnelytics? **["Great tool for agencies and performance marketers"](https://www.g2.com/survey_responses/funnelytics-review-9699598)** **Rating:** 5.0/5.0 stars _— Mark P._ [Read full review](https://www.g2.com/survey_responses/funnelytics-review-9699598) **["It’s marketing analytics platform that helps businesses visualize"](https://www.g2.com/survey_responses/funnelytics-review-10977294)** **Rating:** 4.0/5.0 stars _— Tony J._ [Read full review](https://www.g2.com/survey_responses/funnelytics-review-10977294) #### What Are G2 Users Discussing About Funnelytics? - [How does the marketing funnel work?](https://www.g2.com/discussions/how-does-the-marketing-funnel-work) - 1 comment - [What is sales funnel builder?](https://www.g2.com/discussions/what-is-sales-funnel-builder) - [What is a funnel Mapper?](https://www.g2.com/discussions/what-is-a-funnel-mapper) - [How does Funnelytics work?](https://www.g2.com/discussions/how-does-funnelytics-work) ### [Parse.ly](https://www.g2.com/products/parse-ly/reviews) Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward. **Average Rating:** 4.4/5.0 **Total Reviews:** 143 #### How Do G2 Users Rate Parse.ly? - **Sessions - Digital Analytics:** 9.2/10 (Category avg: 8.8/10) - **Engagement:** 8.5/10 (Category avg: 8.7/10) - **Trending:** 8.9/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) #### Who Is the Company Behind Parse.ly? - **Seller:** [Parse.ly](https://www.g2.com/sellers/parse-ly) - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @parsely 8,345 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=29b24e6b724d95077a27249fedda2ffe7273ae7a88ed23c77ae46d55f3f354ba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2060804%2F&secure%5Burl_type%5D=linkedin_company_website) 21 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Online Media, Media Production - **Company Size:** 48% Medium, 26% Large #### What Are Recent G2 Reviews of Parse.ly? **["Use of the platform"](https://www.g2.com/survey_responses/parse-ly-review-7065117)** **Rating:** 4.5/5.0 stars _— Leonardo Daniel B._ [Read full review](https://www.g2.com/survey_responses/parse-ly-review-7065117) **["A perfect tool for digital marketers and bloggers to get most out of their blog posts and articles"](https://www.g2.com/survey_responses/parse-ly-review-7454576)** **Rating:** 4.5/5.0 stars _— Jitendra B._ [Read full review](https://www.g2.com/survey_responses/parse-ly-review-7454576) #### What Are G2 Users Discussing About Parse.ly? - [What is Parse.ly used for?](https://www.g2.com/discussions/what-is-parse-ly-used-for) ### [Chartbeat](https://www.g2.com/products/chartbeat/reviews) Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. See how Chartbeat, Inc. is shaping the future of media strategy and revenue. https://lp.chartbeat.com/chartbeat-inc Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content. **Average Rating:** 4.4/5.0 **Total Reviews:** 68 #### How Do G2 Users Rate Chartbeat? - **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10) - **Engagement:** 9.1/10 (Category avg: 8.7/10) - **Trending:** 9.1/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) #### Who Is the Company Behind Chartbeat? - **Seller:** [Chartbeat](https://www.g2.com/sellers/chartbeat) - **Year Founded:** 2009 - **HQ Location:** New York, NY - **Twitter:** @Chartbeat 24,171 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91ed89b2668da2201f124c4a0daeeb26bfd0215a85ad5088bf42d038c1b3350d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1004390%2F&secure%5Burl_type%5D=linkedin_company_website) 133 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Online Media, Broadcast Media - **Company Size:** 49% Medium, 26% Small #### What Are Recent G2 Reviews of Chartbeat? **["Excellent way to keep up with view goals"](https://www.g2.com/survey_responses/chartbeat-review-9540331)** **Rating:** 4.0/5.0 stars _— Joshua M._ [Read full review](https://www.g2.com/survey_responses/chartbeat-review-9540331) **["Excellent Real Time News Traffic Analysis"](https://www.g2.com/survey_responses/chartbeat-review-9670945)** **Rating:** 4.0/5.0 stars _— Triyanto P._ [Read full review](https://www.g2.com/survey_responses/chartbeat-review-9670945) #### What Are G2 Users Discussing About Chartbeat? - [Who uses chartbeat?](https://www.g2.com/discussions/who-uses-chartbeat) - [How much is Chartbeat?](https://www.g2.com/discussions/how-much-is-chartbeat) - [What is chartbeat used for?](https://www.g2.com/discussions/what-is-chartbeat-used-for) ### [Fospha](https://www.g2.com/products/fospha/reviews) Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and marketing experts has over 10 years of experience building models trusted by some of the world’s fastest-growing retail brands. At our core is a proprietary Bayesian Media Mix Model that delivers what legacy tools can’t: daily, impression-led, full-funnel measurement with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth. Brands working with Fospha are 30% higher ROAS than the market. Fospha. Turns measurement into your strongest competitive advantage. **Average Rating:** 4.5/5.0 **Total Reviews:** 51 #### How Do G2 Users Rate Fospha? - **Sessions - Digital Analytics:** 8.7/10 (Category avg: 8.8/10) - **Engagement:** 7.8/10 (Category avg: 8.7/10) - **Trending:** 8.2/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) #### Who Is the Company Behind Fospha? - **Seller:** [Fospha](https://www.g2.com/sellers/fospha) - **Year Founded:** 2017 - **HQ Location:** Hammersmith, London - **Twitter:** @wearefospha 642 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=316252f46651f7665a9d650babdeb0b111394a65f32cb01d6f5783d8f3408d5e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5299095%2F&secure%5Burl_type%5D=linkedin_company_website) 152 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 49% Medium, 39% Small #### What Do G2 Reviewers Say About Fospha? _AI-generated summary from verified user reviews_ ##### Pros - Users find Fospha's **ease of use and excellent support** invaluable for making informed decisions and shaping strategies. - Users love the **ease of use** of Fospha, citing its intuitive interface and quick access to insights. - Users appreciate the **insightful analytics** of Fospha, enabling better decision-making and performance evaluations. - Users value the **attribution accuracy** of Fospha, significantly enhancing campaign measurement and performance across channels. - Users benefit from **accurate attribution tracking** with Fospha, enabling significant growth across multiple channels and informed campaign measurement. ##### Cons - Users find **filtering issues** frustrating, citing the need for better usability in data organization and comparisons. - Users find the **lack of information** on ad-level visits and data organization cumbersome and time-consuming. - Users desire improved **reporting capabilities** with Fospha, finding current options insufficient for their needs. - Users report a lack of **customizable features** in Fospha, limiting their ability to tailor reports effectively for leads. - Users find **segmentation issues** frustrating, as it complicates data analysis and requires time-consuming manual filtering. #### What Are Recent G2 Reviews of Fospha? **["Fospha allows to adequately attribute & invest impactfully across our Channel & Funnel mix"](https://www.g2.com/survey_responses/fospha-review-10412553)** **Rating:** 5.0/5.0 stars _— Trushna P._ [Read full review](https://www.g2.com/survey_responses/fospha-review-10412553) **["The Best Attribution Tool on the Market"](https://www.g2.com/survey_responses/fospha-review-10396111)** **Rating:** 5.0/5.0 stars _— Jamie E._ [Read full review](https://www.g2.com/survey_responses/fospha-review-10396111) #### What Are G2 Users Discussing About Fospha? - [What is Fospha used for?](https://www.g2.com/discussions/what-is-fospha-used-for) ### [Dreamdata](https://www.g2.com/products/dreamdata/reviews) Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number traces back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit. **Average Rating:** 4.7/5.0 **Total Reviews:** 267 #### How Do G2 Users Rate Dreamdata? - **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10) - **Engagement:** 9.0/10 (Category avg: 8.7/10) - **Trending:** 8.5/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) #### Who Is the Company Behind Dreamdata? - **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io) - **Company Website:** dreamdata.io - **Year Founded:** 2018 - **HQ Location:** Copenhagen, Capital Region - **Twitter:** @DreamdataIO 291 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc383c216dc63b5372f4b1da6884c5378767ac07eaa6453e61d32d053292e0d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdreamdata-io&secure%5Burl_type%5D=linkedin_company_website) 103 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Head of Marketing, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 60% Medium, 33% Small #### What Do G2 Reviewers Say About Dreamdata? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **in-depth insights** from Dreamdata, enhancing their understanding of customer journeys and marketing strategies. - Users value the **detailed analytics** from Dreamdata, enhancing their understanding of customer journeys and performance insights. - Users value the **attribution accuracy** of Dreamdata, providing insight into customer journeys and marketing effectiveness. - Users praise the **invaluable insights** from Dreamdata, enabling deep understanding of customer journeys and enhancing overall strategy. - Users praise the **easy integration** process of Dreamdata, significantly enhancing their marketing efforts with continuous updates. ##### Cons - Users face a **steep learning curve** with Dreamdata due to setup time and complexities in data navigation. - Users find **missing features** like time comparison and funnel reports limit Dreamdata's effectiveness for analytics. - Users are frustrated by **inadequate reporting** , lacking custom reports and essential funnel insights for effective analysis. - Users find the platform **not intuitive** , as it has a steep learning curve and can feel overwhelming initially. - Users note that the **complex setup** of Dreamdata requires time and effort to ensure accurate data integration. #### What Are Recent G2 Reviews of Dreamdata? **["New Customer - Powerful platform with excellent onboarding"](https://www.g2.com/survey_responses/dreamdata-review-13168688)** **Rating:** 4.5/5.0 stars _— Adam C._ [Read full review](https://www.g2.com/survey_responses/dreamdata-review-13168688) **["Game-changing customer journey visualization for B2B Marketing"](https://www.g2.com/survey_responses/dreamdata-review-10833036)** **Rating:** 4.5/5.0 stars _— Daria G._ [Read full review](https://www.g2.com/survey_responses/dreamdata-review-10833036) #### What Are G2 Users Discussing About Dreamdata? - [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for) ### [Adverity](https://www.g2.com/products/adverity/reviews) Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend. **Average Rating:** 4.4/5.0 **Total Reviews:** 315 #### How Do G2 Users Rate Adverity? - **Sessions - Digital Analytics:** 8.1/10 (Category avg: 8.8/10) - **Engagement:** 7.7/10 (Category avg: 8.7/10) - **Trending:** 7.9/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) #### Who Is the Company Behind Adverity? - **Seller:** [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh) - **Company Website:** www.adverity.com - **Year Founded:** 2015 - **HQ Location:** Vienna, Austria - **Twitter:** @myadverity 1,757 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=83ea42bc82e1d6c5c8fea3613da1b8fc4201add0ab4d78cc1e73440d2786a17d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5340622%2F&secure%5Burl_type%5D=linkedin_company_website) 312 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Data Analyst, Data Engineer - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 43% Medium, 38% Small #### What Do G2 Reviewers Say About Adverity? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **intuitive interface** of Adverity, appreciating its clarity and ease of use for daily operations. - Users highlight the **seamless integrations** of Adverity with various marketing platforms, enhancing data management efficiency. - Users value the **ease of integration and data management** in Adverity, streamlining workflows and connecting various sources effortlessly. - Users value the **easy integrations** of Adverity, enabling seamless connectivity with various marketing platforms and data sources. - Users praise the **clear and intuitive user interface** of Adverity, enhancing their overall experience in data management. ##### Cons - Users report that Adverity can be quite **time-consuming** , especially with slow data pipeline processing and job creation delays. - Users experience a **complex setup** requiring technical knowledge, leading to challenges with integrations and custom reporting. - Users find **data management challenging** due to a complicated interface and limitations in API setups and visualizations. - Users find the **difficult learning** curve in Adverity frustrating, especially with setup and advanced feature integrations. - Users note the **limited customization** in Adverity, requiring exports to other tools for deeper analysis and tailored reporting. #### What Are Recent G2 Reviews of Adverity? **["Adverity’s Flexible Dashboards and Powerful Multi-Source Analytics"](https://www.g2.com/survey_responses/adverity-review-12834123)** **Rating:** 4.5/5.0 stars _— Franziska K._ [Read full review](https://www.g2.com/survey_responses/adverity-review-12834123) **["Simplifies Data Integration with Robust Source Options"](https://www.g2.com/survey_responses/adverity-review-13089580)** **Rating:** 4.0/5.0 stars _— Ramin T._ [Read full review](https://www.g2.com/survey_responses/adverity-review-13089580) #### What Are G2 Users Discussing About Adverity? - [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) - 1 comment - [‹ Prev‹ Prev](/categories/digital-analytics/small-business?order=g2_score&page=3#product-list) - [1](/categories/digital-analytics/small-business?order=g2_score#product-list) - [2](/categories/digital-analytics/small-business?order=g2_score&page=2#product-list) - [3](/categories/digital-analytics/small-business?order=g2_score&page=3#product-list) - 4 - [5](/categories/digital-analytics/small-business?order=g2_score&page=5#product-list) - [Next ›Next ›](/categories/digital-analytics/small-business?order=g2_score&page=5#product-list) Spotlight Categories [Procure to Pay Software](https://www.g2.com/categories/procure-to-pay) [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management) [Contract Management Software](https://www.g2.com/categories/contract-management) [Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas) [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Digital Analytics Themes](/categories/digital-analytics/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated Products classified in the overall Digital Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Digital Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Digital Analytics category. In addition to qualifying for inclusion in the Digital Analytics Software category, to qualify for inclusion in the Small Business Digital Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business. Show More