# Best Digital Analytics Software for Small Business - Page 3

## How Many Digital Analytics Software Products Does G2 Track?

**Total Products under this Category:** 287

### Category Stats (Aug 2026)

- **Average Rating:** 4.44/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Promptwatch (+1.74%) - Among all products in this category, Promptwatch recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Digital Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 40,900+ Authentic Reviews
- 287+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Digital Analytics Software
 ![G2 Grid® for Digital Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-analytics/grids.png?focus%5B%5D=356&focus%5B%5D=3551&focus%5B%5D=145164&focus%5B%5D=68738&focus%5B%5D=19735&focus%5B%5D=3558&focus%5B%5D=15202&focus%5B%5D=13911)

Highlighted products: Google Analytics, Semrush, PostHog, LogRocket, Amplitude Analytics, Adobe Analytics, Google Analytics 360, and Hotjar by Contentsquare.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=semrush&focus%5B%5D=posthog&focus%5B%5D=logrocket&focus%5B%5D=amplitude-analytics&focus%5B%5D=adobe-analytics&focus%5B%5D=google-analytics-360&focus%5B%5D=hotjar-by-contentsquare&segment=small-business)

**Sponsored**

### Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=11&secure%5Bchosen_at%5D=2026-08-03T23%3A36%3A47Z&secure%5Bdisplayable_resource_id%5D=11&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=11&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5048&secure%5Bresource_id%5D=11&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-analytics%2Fsmall-business%3Fpage%3D3%26segment%3Dsmall-business&secure%5Btoken%5D=911d9ca7242d884d8a93c9a9acc95036588396560148ab00864004f539b0ad79&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Flooker%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-looker%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [Fathom Analytics](https://www.g2.com/products/fathom-analytics/reviews)

Fathom Analytics is a fast, lightweight, privacy-first alternative to Google Analytics. We help you understand your website traffic without invading your visitors' privacy or drowning you in complexity. Our script is tiny and blazingly fast, so it won't slow down your site. Our dashboard cuts through the noise to show you what's actually driving growth: visitors, pageviews, conversions, referrers, and campaigns. No training required. No data sampling. No complexity. We're trusted by over 1,000,000 websites — from solo founders to enterprises. Fathom scales effortlessly. We're GDPR, CCPA, PECR, and ePrivacy compliant by design. No cookie banners. No invasive tracking. Just clear, actionable insights that respect your visitors and keep you on the right side of privacy laws. If you're tired of bloated, privacy-invasive analytics, Fathom is a refreshingly simple way to see the data that matters.

**Average Rating:** 4.6/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Fathom Analytics?

- **Sessions - Digital Analytics:** 9.7/10 (Category avg: 8.8/10)
- **Engagement:** 10.0/10 (Category avg: 8.7/10)
- **Trending:** 9.2/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Fathom Analytics?

- **Seller:** [Fathom Analytics](https://www.g2.com/sellers/fathom-analytics)
- **Year Founded:** 2019
- **HQ Location:** Victoria, BC
- **Twitter:** @usefathom  
14,394 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27dd96959503b8e1bec63b0ae162189a42834f50560191fb285761e6d744200a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38158727&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 70% Small, 15% Medium

#### What Do G2 Reviewers Say About Fathom Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Fathom Analytics, appreciating its straightforward setup and user-friendly dashboard.
- Users value the **fast, user-friendly insights** from Fathom Analytics, enhancing website performance while respecting privacy.
- Users value the **privacy-focused analytics** that Fathom provides, promoting data insights without compromising visitor privacy.
- Users commend the **amazing and superfast customer support** of Fathom Analytics, ensuring quick solutions for any issues.
- Users love the **easy integrations** with Fathom Analytics, simplifying data tracking and enhancing their website experience.

##### Cons

- Users feel that Fathom Analytics suffers from **inadequate analytics** due to the lack of detailed reports and customization options.
- Users note the need for **limited customization** options in Fathom Analytics, wishing for more detailed reports and flexibility.
- Users note potential **pricing issues** , yet value Fathom's transparency and clarity in its payment model.

#### What Are Recent G2 Reviews of Fathom Analytics?

**["Fast, Privacy-Friendly Analytics Tool"](https://www.g2.com/survey_responses/fathom-analytics-review-12024487)**

**Rating:** 4.5/5.0 stars

_— Ambika A._

[Read full review](https://www.g2.com/survey_responses/fathom-analytics-review-12024487)

**["GDPR-Compliant Analytics with Insightful Metrics"](https://www.g2.com/survey_responses/fathom-analytics-review-13062454)**

**Rating:** 4.0/5.0 stars

_— Verified User in Chemicals_

[Read full review](https://www.g2.com/survey_responses/fathom-analytics-review-13062454)

#### What Are G2 Users Discussing About Fathom Analytics?

- [What is Fathom Analytics used for?](https://www.g2.com/discussions/what-is-fathom-analytics-used-for)

### [Fullstory](https://www.g2.com/fr/products/fullstory/reviews)

Fullstory est une plateforme de données comportementales et d'analytique qui aide les leaders technologiques et les équipes d'expérience numérique à comprendre leur histoire numérique afin qu'ils puissent offrir de meilleures expériences numériques. Les entreprises centrées sur le client comptent sur Fullstory pour découvrir et éliminer les frictions enfouies entre les clics et à travers les flux de travail, transformant les visiteurs et employés frustrés en défenseurs inébranlables. De la mise en évidence proactive des zones à optimiser au déclenchement de la personnalisation en temps réel qui résonne véritablement, les données comportementales de Fullstory avec l'IA agentique fournissent des insights plus profonds et immédiatement exploitables au-delà des analyses web et produit conventionnelles. Alors que d'autres outils nécessitent un balisage manuel étendu qui peut conduire à des insights manqués, Fullstory collecte, structure et enrichit automatiquement tout le spectre des données comportementales issues des activités numériques. Les diagnostics sur ce que les utilisateurs jouent et mettent en pause, ce qu'ils copient et collent, où ils zooment et dézooment, quelles applications sont utilisées, puis traduisent ces comportements en actions, insights et recommandations, contribuant tous à améliorer les parcours des clients et des employés. L'IA agentique met en évidence de manière proactive les problèmes et fournit des recommandations pour éliminer les lacunes dans l'expérience numérique, améliorant ainsi les résultats commerciaux. Avec une compréhension plus approfondie des parcours des clients et des employés, Fullstory fournit le contexte nécessaire pour améliorer les expériences numériques, accélérer la prise de décision et créer des expériences centrées sur l'humain qui augmentent les revenus et réduisent les dépenses, plus rapidement.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,033

#### How Do G2 Users Rate Fullstory?

- **Sessions - Digital Analytics:** 8.5/10 (Category avg: 8.8/10)
- **Engagement:** 8.6/10 (Category avg: 8.7/10)
- **Tendances:** 8.3/10 (Category avg: 8.5/10)
- **the product a-t-il été un bon partenaire commercial?:** 9.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Fullstory?

- **Vendeur:** [Fullstory](https://www.g2.com/fr/sellers/fullstory)
- **Site Web de l'entreprise:** www.fullstory.com
- **Année de fondation:** 2014
- **Emplacement du siège social:** Atlanta, GA
- **Twitter:** @fullstory  
4,890 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17669e7d21240fe44c13fea247be23a0c45421c1cadce5d9e19690640c49f3f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3654338%2F&secure%5Burl_type%5D=linkedin_company_website)  
570 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Chef de produit, Responsable Produit Senior
- **Top Industries:** Logiciels informatiques, Technologie de l'information et services
- **Company Size:** 44% Medium, 37% Small

#### What Do G2 Reviewers Say About Fullstory?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient l' **interface utilisateur intuitive** de Fullstory, la trouvant facile à utiliser et efficace pour les tâches analytiques.
- Les utilisateurs apprécient l' **interface utilisateur intuitive** de Fullstory, qui simplifie la configuration du tableau de bord et améliore considérablement l'utilisabilité.
- Les utilisateurs louent le **support client de premier ordre** de Fullstory, ce qui renforce la confiance et la facilité d'utilisation pour l'analyse et les insights.
- Les utilisateurs apprécient la **facilité d'utilisation et les analyses perspicaces** de Fullstory, améliorant leur compréhension du comportement des utilisateurs.
- Les utilisateurs apprécient les **analyses de données robustes** dans FullStory, fournissant des informations approfondies sur le comportement et les expériences des clients.

##### Cons

- Les utilisateurs remarquent une **courbe d'apprentissage** significative avec Fullstory, bien que les équipes de support aident à naviguer efficacement dans les complexités.
- Les utilisateurs trouvent que le **manque de personnalisation et le partage de données difficile** sont une limitation significative de Fullstory.
- Les utilisateurs remarquent les **fonctionnalités manquantes** dans Fullstory qui entravent le flux utilisateur efficace et la fonctionnalité à travers les applications.
- Les utilisateurs trouvent **des difficultés** dans la gouvernance des données et la personnalisation, ce qui rend difficile de tirer parti de toutes les capacités de Fullstory.
- Les utilisateurs trouvent que les **fonctionnalités limitées** de Fullstory restreignent leur capacité à suivre les flux d'utilisateurs et à partager les données efficacement.

#### What Are Recent G2 Reviews of Fullstory?

**["Des informations robustes et faciles à utiliser avec un support exceptionnel de FullStory"](https://www.g2.com/fr/survey_responses/fullstory-review-12937876)**

**Rating:** 5.0/5.0 stars

_— Bobbi M._

[Read full review](https://www.g2.com/fr/survey_responses/fullstory-review-12937876)

**["Un outil utile pour suivre le parcours de vos utilisateurs"](https://www.g2.com/fr/survey_responses/fullstory-review-9718865)**

**Rating:** 4.5/5.0 stars

_— Federico M._

[Read full review](https://www.g2.com/fr/survey_responses/fullstory-review-9718865)

#### What Are G2 Users Discussing About Fullstory?

- [À quoi sert FullStory ?](https://www.g2.com/fr/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote
- [À quoi sert Usetiful ?](https://www.g2.com/fr/discussions/what-is-usetiful-used-for) - 1 comment
- [How does FullStory work?](https://www.g2.com/fr/discussions/fullstory-how-does-fullstory-work)
- [What is full story com?](https://www.g2.com/fr/discussions/what-is-full-story-com)
- [How much does FullStory cost?](https://www.g2.com/fr/discussions/how-much-does-fullstory-cost)

### [Plerdy](https://www.g2.com/products/plerdy/reviews)

Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's A/B Testing Tool, you can test variations of your website’s elements effortlessly. It’s ideal for e-commerce and online businesses that want to improve user interactions and increase conversions. Set up A/B tests quickly, check real-time data, and use insights to make informed, data-backed decisions. 🔥 Heatmaps Plerdy's dynamic heatmaps give you a detailed view of how users interact with your website. Track scroll depth, cursor movement, clicks, and even text selection. This breakdown by traffic source or device helps you fine-tune usability and increase engagement. 💬 Pop-Up Forms & NPS Plerdy’s customizable pop-up forms help you engage with your audience. Capture feedback, gather leads, or share targeted messages with over 25 customization options. Create engaging experiences by tailoring forms to different segments, helping boost your connection with users. 🔍 SEO Checker Boost your SEO without impacting your website’s loading speed. Plerdy’s SEO Checker offers daily automated audits, comprehensive reports, and insights aligned with Google’s mobile-first indexing. This tool lets you stay updated on SEO status, visibility, and site performance improvements. 🎥 Session Replay Understand user journeys better with Plerdy’s session replay. View actual user interactions, segment recordings by traffic channels or devices, and reveal insights that can help refine the user experience across your website. 📊 Conversion Rate and Events Track key events automatically with Plerdy’s conversion tools. Build conversion funnels, identify drop-off points, and take steps to optimize the user journey, leading to higher conversions and an improved overall experience. 💼 Sales Performance (E-commerce Tracking) For e-commerce businesses, Plerdy’s sales performance tracking reveals how users interact with your products. Spot non-performing items and adjust your strategy to maximize sales and profitability. 🛠 Customization and Integration Plerdy is designed to fit into your existing systems seamlessly. Customize the tools according to your needs and integrate them with your workflows, ensuring an efficient optimization process. With Plerdy, you get all the essentials to elevate your site’s performance, boost conversions, and improve SEO. Try these tools to better understand user behavior and make data-driven improvements. 🌟

**Average Rating:** 4.7/5.0

**Total Reviews:** 317

#### How Do G2 Users Rate Plerdy?

- **Sessions - Digital Analytics:** 9.3/10 (Category avg: 8.8/10)
- **Engagement:** 9.2/10 (Category avg: 8.7/10)
- **Trending:** 9.4/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Plerdy?

- **Seller:** [Plerdy](https://www.g2.com/sellers/plerdy)
- **Year Founded:** 2017
- **HQ Location:** Lviv, Lvivska
- **Twitter:** @plerdy\_com  
111 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78cf4b89895e8e68f35e00f4d3c5bc260462bfd5c16cd12a95c7c82e30dc9c63&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18210042%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 90% Small, 6% Medium

#### What Do G2 Reviewers Say About Plerdy?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **insights from heatmaps** in Plerdy, finding it a valuable resource for visitor behavior analysis.
- Users find Plerdy's **ease of use** exceptional, with intuitive features streamlining website optimization effortlessly.
- Users value Plerdy for its **deep insights into user behavior** , enhancing website optimization and overall experience.
- Users value the **comprehensive SEO optimization** features of Plerdy, enhancing their understanding of user behavior effectively.
- Users find Plerdy's **easy setup** process smooth and appreciate the responsive support provided when needed.

##### Cons

- Users find the **learning curve steep** due to numerous features and overwhelming dashboard, complicating navigation initially.
- Users find Plerdy's **steep learning curve** challenging, especially with advanced features and a busy dashboard.
- Users find the **complexity** of Plerdy challenging due to its multitude of features and less intuitive interface.
- Users desire a **smoother and simpler interface** for Plerdy, as current UI choices can be puzzling.
- Users find Plerdy's interface **not intuitive** , with a busy dashboard and features that require effort to understand.

#### What Are Recent G2 Reviews of Plerdy?

**["Like it because of the ease of use"](https://www.g2.com/survey_responses/plerdy-review-10655449)**

**Rating:** 5.0/5.0 stars

_— Rassul T._

[Read full review](https://www.g2.com/survey_responses/plerdy-review-10655449)

**["Tracking is all what it takes. Plerdy does that and much more!"](https://www.g2.com/survey_responses/plerdy-review-7234470)**

**Rating:** 5.0/5.0 stars

_— Verified User in Wholesale_

[Read full review](https://www.g2.com/survey_responses/plerdy-review-7234470)

#### What Are G2 Users Discussing About Plerdy?

- [What is Plerdy used for?](https://www.g2.com/discussions/what-is-plerdy-used-for) - 1 comment

### [Smartlook](https://www.g2.com/products/smartlook/reviews)

Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easily understand how customers precisely interact with their website and app by: - Watching recordings of every user, and seeing exactly what they see, down to the same resolution. - Using automatically tracked events generated within the website/app, from tapping a button to typing text. - Building conversion funnels and finding out where most of their users are leaving the website/app (and seeing what they did before they left). - Creating heatmaps of visitors’ clicks, scrolls, and moves, to highlight popular elements. Smartlook cuts out all the guesswork and gathers brands’ app data together on one central dashboard, which enables sharing and collaborating with colleagues. This means clear, data-driven decision-making for product managers, marketers, UX designers, and developers to constantly improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.

**Average Rating:** 4.6/5.0

**Total Reviews:** 837

#### How Do G2 Users Rate Smartlook?

- **Sessions - Digital Analytics:** 8.8/10 (Category avg: 8.8/10)
- **Engagement:** 8.7/10 (Category avg: 8.7/10)
- **Trending:** 8.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Smartlook?

- **Seller:** [Cisco](https://www.g2.com/sellers/cisco)
- **Year Founded:** 1984
- **HQ Location:** San Jose, CA
- **Twitter:** @Cisco  
720,366 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=476aeabc5a712d049453edd5c54ea0318890d9e60d93782e37fe028224df1cbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcisco%2F&secure%5Burl_type%5D=linkedin_company_website)  
95,545 employees on LinkedIn®
- **Ownership:** NASDAQ:CSCO

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 85% Small, 12% Medium

#### What Do G2 Reviewers Say About Smartlook?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **analytics capabilities** of Smartlook, especially for visualizing user behavior and enhancing decision-making.
- Users appreciate the **ease of use** of Smartlook, highlighting its intuitive interface and effective analytics tools.
- Users appreciate the **intuitive interface and custom dashboards** of Smartlook, enhancing focus on key metrics and user behavior.
- Users praise the **clean and attractive interface** of Smartlook, enhancing navigation and focusing on essential metrics.
- Users value the **affordable pricing** of Smartlook, especially appreciating the useful free plan for trials.

##### Cons

- Users find the **cluttered interface** can be overwhelming, hindering the overall user experience with Smartlook.
- Users find the **complex features** of Smartlook, like creating heat maps, challenging and restricting for free plans.
- Users often experience **dashboard issues** , such as an overloaded interface and occasional visual glitches, affecting usability.
- Users are frustrated by the **limited 1-month data retention** and difficulties in creating and maintaining heat maps.
- Users find the **delays in tracking record duration and heat map creation** hinder their experience with Smartlook.

#### What Are Recent G2 Reviews of Smartlook?

**["I use smartlook to understand user behaviour on our website"](https://www.g2.com/survey_responses/smartlook-review-8289390)**

**Rating:** 5.0/5.0 stars

_— Verified User in Market Research_

[Read full review](https://www.g2.com/survey_responses/smartlook-review-8289390)

**["Smartlook Makes Troubleshooting Customer Issues Easy"](https://www.g2.com/survey_responses/smartlook-review-12700350)**

**Rating:** 4.5/5.0 stars

_— Rylee S._

[Read full review](https://www.g2.com/survey_responses/smartlook-review-12700350)

#### What Are G2 Users Discussing About Smartlook?

- [What is Smartlook used for?](https://www.g2.com/discussions/what-is-smartlook-used-for)

### [Crazy Egg](https://www.g2.com/products/crazy-egg/reviews)

Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types of heatmaps, a visitor recordings/session replay tool, A/B testing, AND surveys, you have the complete package to transform your business by improving your user experience.

**Average Rating:** 4.2/5.0

**Total Reviews:** 125

#### How Do G2 Users Rate Crazy Egg?

- **Sessions - Digital Analytics:** 8.9/10 (Category avg: 8.8/10)
- **Engagement:** 9.2/10 (Category avg: 8.7/10)
- **Trending:** 6.7/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Crazy Egg?

- **Seller:** [Crazy Egg](https://www.g2.com/sellers/crazy-egg)
- **Year Founded:** 2006
- **HQ Location:** La Mirada, CA
- **Twitter:** @CrazyEgg  
43,482 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba21a07d244efe813e07d94961a08d224a6eefea2b6578cb729d628c23ba2c44&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5202702%2F&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 43% Medium, 43% Small

#### What Do G2 Reviewers Say About Crazy Egg?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Crazy Egg exceptionally **user-friendly** , offering intuitive heatmaps and a straightforward interface for analytics.
- Users value the **intuitive heat maps** of Crazy Egg, enhancing their ability to analyze user behavior effectively.
- Users appreciate the **easy setup** of Crazy Egg, finding it straightforward and user-friendly for effective analytics.
- Users praise the **excellent customer support** of Crazy Egg, providing timely and practical assistance for effective problem resolution.
- Users value the **insightful heat maps** and real-time data of Crazy Egg, enhancing their ability to optimize website performance.

##### Cons

- Users find the **session recording limit and tracking script requirement** restricts full exploration of Crazy Egg's features.
- Users find the **limited features** of Crazy Egg restrict to viewing and exploring its full capabilities effectively.
- Users are frustrated by the **missing features** in Crazy Egg, limiting exploration without a live tracking script.
- Users find the **filtering issues** in Crazy Egg restrict its ability to analyze user interactions effectively.
- Users find the **limited analysis capabilities** of Crazy Egg restrict their ability to perform detailed external data reviews.

#### What Are Recent G2 Reviews of Crazy Egg?

**["Crazy Egg Packs Great Value with Tons of Features and Regular Updates"](https://www.g2.com/survey_responses/crazy-egg-review-12772507)**

**Rating:** 4.0/5.0 stars

_— Louis C._

[Read full review](https://www.g2.com/survey_responses/crazy-egg-review-12772507)

**["Incredible customer support for a great product"](https://www.g2.com/survey_responses/crazy-egg-review-11892350)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/crazy-egg-review-11892350)

#### What Are G2 Users Discussing About Crazy Egg?

- [What do you recommend for those considering Crazy Egg for heat mapping and user behavior analysis?](https://www.g2.com/discussions/what-do-you-recommend-for-those-considering-crazy-egg-for-heat-mapping-and-user-behavior-analysis)
- [What is Crazy Egg used for?](https://www.g2.com/discussions/what-is-crazy-egg-used-for)
- [What does Crazy Egg do?](https://www.g2.com/discussions/what-does-crazy-egg-do)
- [How do you install Crazy Egg?](https://www.g2.com/discussions/how-do-you-install-crazy-egg)
- [Who owns Crazy Egg?](https://www.g2.com/discussions/who-owns-crazy-egg)

### [BL.INK](https://www.g2.com/products/bl-ink/reviews)

BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at scale. Use BL.INK for GS1 Digital Link, personalized 1:1 SMS programs, marketing attribution tracking, and anywhere you connect with customers. Branded, trusted links and QR codes improve engagement/conversion at every single touchpoint with your customers, prospects, supply chain, and partners. BL.INK helps you scale digital product passports (DPP) and customized, personalized landing pages in moments using existing or new data from multiple sources or systems. Easily share information on traceability, sustainability, supply chain, product specifications, warranty registration, post-sale support and more, all from a single QR code, turning your product into an always-on media channel. Role-based access controls, broken link alerts, GS1 Digital Link validation and workflows, ability to edit links with zero down-time, integration with your tech stack, and QR codes that last 50 years. Rules-based link routing for customized experiences. SOC2 Type 2 accredited, encrypted data, GDPR- and HIPAA-compliant. Since 2008, BL.INK has served enterprise organizations including Target, Bank of America, Nestle, Room and Board, and thousands more.

**Average Rating:** 4.5/5.0

**Total Reviews:** 345

#### How Do G2 Users Rate BL.INK?

- **Sessions - Digital Analytics:** 8.1/10 (Category avg: 8.8/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)
- **Trending:** 8.1/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind BL.INK?

- **Seller:** [Bl.Ink](https://www.g2.com/sellers/bl-ink)
- **Year Founded:** 2008
- **HQ Location:** Austin, Texas
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=956c2e3028a4acd0bbfda2f4fe41964c7dcd858a47f6ec27085365852fb80112&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10002994%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 63% Small, 19% Medium

#### What Are Recent G2 Reviews of BL.INK?

**["Versatile and easy"](https://www.g2.com/survey_responses/bl-ink-review-7057840)**

**Rating:** 4.0/5.0 stars

_— Nell V._

[Read full review](https://www.g2.com/survey_responses/bl-ink-review-7057840)

**["Efficient, user friendly, and it works"](https://www.g2.com/survey_responses/bl-ink-review-8849331)**

**Rating:** 5.0/5.0 stars

_— Neil T._

[Read full review](https://www.g2.com/survey_responses/bl-ink-review-8849331)

#### What Are G2 Users Discussing About BL.INK?

- [What is BL.INK used for?](https://www.g2.com/discussions/what-is-bl-ink-used-for) - 1 comment

### [TWIPLA](https://www.g2.com/products/twipla/reviews)

TWIPLA is a privacy-flexible analytics platform built for a web where traditional tools miss most visitor activity. Cookies, consent banners, ad blockers, and browser-based tracking prevention obscure up to 60–80% of site activity, leaving teams to make decisions based on incomplete or sampled data. TWIPLA restores full traffic visibility by capturing data without invasive tracking or cookie dependence. This approach preserves complete, real-time insights across individual sites or entire domain portfolios, enhanced by AI analytics. Configurable privacy modes align the integration with GDPR, CCPA, and ePrivacy requirements. The platform combines over 20 core analytics tools and behavior intelligence in one suite, including session recordings, heatmaps, funnels, event tracking, and custom dashboards, allowing teams to move seamlessly from high-level trends to individual visitor journeys, connecting behavior and conversion opportunities without blind spots or data siloes. Trusted by over 2.5 million websites, including Wix and the Technical University of Munich, TWIPLA is used by organizations and digital teams across industries and regions worldwide. TWIPLA is available on a free forever plan, alongside a 30-day premium trial that lets you explore the features and traffic limits that best match your organization's needs.

**Average Rating:** 4.5/5.0

**Total Reviews:** 43

#### How Do G2 Users Rate TWIPLA?

- **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10)
- **Engagement:** 9.2/10 (Category avg: 8.7/10)
- **Trending:** 8.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind TWIPLA?

- **Seller:** [TWIPLA](https://www.g2.com/sellers/twipla)
- **Year Founded:** 2016
- **HQ Location:** München, Bayern
- **Twitter:** @ViAnalytics  
625 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c5e567043b81b56aff6b46d302cda40eed739ca480f6197eca004b46f429f78&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftwipla%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®
- **Ownership:** Bootstrapped

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 72% Small, 22% Medium

#### What Do G2 Reviewers Say About TWIPLA?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **deep insights and effective filters** of TWIPLA, enhancing their website analytics and customer understanding.
- Users value TWIPLA for its **intuitive analytics** , enabling effective visitor analysis and enhancing website performance effortlessly.
- Users find TWIPLA's **deep customer insights and analytics** invaluable for understanding user behavior and improving their business.
- Users value the **insightful analytics** from TWIPLA, enhancing website performance and understanding visitor interactions effectively.
- Users praise the **deep customer insights** offered by TWIPLA, enhancing their understanding of visitor interactions and behaviors.

##### Cons

- Users find TWIPLA **expensive** , especially for non-revenue generating organizations, affecting accessibility and usability.
- Users are frustrated by the **inadequate tracking capabilities** of TWIPLA, limiting their ability to customize attribution windows.
- Users find TWIPLA's pricing **burdensome** , especially for small businesses, making it hard to justify the cost.
- Users face **survey visibility issues** and limited customization in Turkish, impacting their overall satisfaction.
- Users express frustration over the **limited tracking issues** with TWIPLA, affecting the ability to customize attribution windows.

#### What Are Recent G2 Reviews of TWIPLA?

**["Deep Insights and Powerful Screen Recordings Elevate Analytics"](https://www.g2.com/survey_responses/twipla-review-12063172)**

**Rating:** 5.0/5.0 stars

_— kanika s._

[Read full review](https://www.g2.com/survey_responses/twipla-review-12063172)

**["Comprehensive Privacy-First Analytics with Minor Attribution Limitations"](https://www.g2.com/survey_responses/twipla-review-12284108)**

**Rating:** 4.0/5.0 stars

_— Sean P._

[Read full review](https://www.g2.com/survey_responses/twipla-review-12284108)

#### What Are G2 Users Discussing About TWIPLA?

- [How do you analyze site visitors?](https://www.g2.com/discussions/how-do-you-analyze-site-visitors) - 1 comment, 1 upvote
- [What is visitor Analytics app in Wix?](https://www.g2.com/discussions/what-is-visitor-analytics-app-in-wix) - 1 comment, 1 upvote
- [How Google Analytics track visitors?](https://www.g2.com/discussions/how-google-analytics-track-visitors) - 1 comment
- [What are visitor Analytics?](https://www.g2.com/discussions/what-are-visitor-analytics)

### [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews)

Founded in Switzerland in 2017, Windsor.ai is a leading data integration platform trusted by over 450,000 data professionals and global enterprises. We provide a secure, transparent, and automated data foundation that connects 350+ marketing and sales platforms to your preferred reporting tools, data warehouses, and AI, all from one place. While other tools offer individual native connectors (one fragment of your stack), Windsor.ai connects all 350+ sources, eliminating data silos and delivering normalized data into Power BI, Data Studio, Google Sheets, Snowflake, Tableau, BigQuery, Claude, ChatGPT, Copilot, Perplexity, and more. That's 'Swiss-engineered' precision: full SQL transparency, cross-channel analysis, and enterprise-grade security. Why Global Leaders Choose Windsor.ai: Windsor.ai is the trusted data backbone for the world’s most regulated and demanding industries. Our platform is engineered to meet the strict compliance and scalability needs of financial institutions, automotive manufacturers, consumer goods and retail companies, global media agency networks, pharmaceutical and energy providers, and non-profit organizations. Industry leaders who trust Windsor.ai: Financial Services & Insurance: UBS, AXA, BAC (Bank of America). Automotive & Manufacturing: Porsche AG, Whirlpool Corporation, Volvo. Consumer Goods & Retail: Unilever, Colgate-Palmolive, ASICS, The HEINEKEN Company, Cotton On Group. Media & Agency Networks: WPP, Omnicom Media Group, Publicis, Dentsu, Interpublic Group (IPG), PBS. Pharma, Energy & Utilities: Novo Nordisk, NextEra Energy. Non-Profit & Education: WWF, Syracuse University. Our Key Capabilities Include: Broadest Connectivity: Native connectors for 350+ sources, including Meta Ads, Google Ads, GA4, HubSpot, Salesforce, LinkedIn Ads, TikTok, Shopify, and Amazon; more than 2x the industry standard. Visualization Ready: Seamlessly integrates with Data Studio, Power BI, and Tableau for instant, automated dashboards. Data Warehouse Native: Stream large-scale data to Google BigQuery, Snowflake, Azure SQL, and Databricks with zero maintenance. Transparent Pricing: All 350+ connectors are included in every plan. No hidden fees for "premium" data sources. The AI & Data Science Edge: All your data, all your tools, visualized and streamed to whatever destination you use. Windsor.ai is built for the future of data connectivity. Our platform provides the granular, high-fidelity schemas required to power AI Assistants and advanced data science models. AI-Ready Data: Automates data normalization for Retrieval-Augmented Generation (RAG). Native MCP Integration: Windsor.ai is natively listed in the Claude connector directory and the ChatGPT app store. One click to connect. Your live business data flows directly into Claude, ChatGPT, Perplexity, Copilot, and Antigravity ready to analyze, answer questions, and act within the same AI chat.

**Average Rating:** 4.4/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate Windsor.ai?

- **Sessions - Digital Analytics:** 8.8/10 (Category avg: 8.8/10)
- **Engagement:** 8.4/10 (Category avg: 8.7/10)
- **Trending:** 7.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Windsor.ai?

- **Seller:** [Windsor.ai](https://www.g2.com/sellers/windsor-ai)
- **Year Founded:** 2017
- **HQ Location:** Zürich, CH
- **Twitter:** @windsor\_ai  
217 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f10f56d6eb1f4d670ca97daaec4b3650a3085c43396e31ca08dc674c85ea21ee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11103290%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising, Education Management
- **Company Size:** 56% Small, 32% Medium

#### What Do G2 Reviewers Say About Windsor.ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Windsor.ai, facilitating quick setup and seamless integration of data sources.
- Users appreciate the **extensive integrations** of Windsor.ai, enabling seamless data connections across multiple platforms for efficiency.
- Users praise Windsor.ai's **outstanding customer support** , noting attentiveness, quick responses, and helpful assistance when needed.
- Users appreciate the **outstanding support** from Windsor.ai, noting the quick responsiveness and effective problem resolution.
- Users value the **easy integrations** of Windsor.ai, enabling seamless connections with various marketing platforms for efficient data analysis.

##### Cons

- Users report **missing features** like KPIs, better documentation, and connection saving, hindering a smooth experience.
- Users face **connector issues** that hinder data ingestion and freshness, affecting overall performance and usability.
- Users note a **significant learning curve** during initial setup, especially for specific use cases and data connections.
- Users report **API limitations** that hinder data freshness and complicate initial implementation, affecting overall user experience.
- Users find a **difficult learning curve** when first configuring Windsor.ai, especially with data connectors and APIs.

#### What Are Recent G2 Reviews of Windsor.ai?

**["Centralize and organize data with AI: great time savings and excellent support"](https://www.g2.com/survey_responses/windsor-ai-review-12349236)**

**Rating:** 4.5/5.0 stars

_— Alvaro I._

[Read full review](https://www.g2.com/survey_responses/windsor-ai-review-12349236)

**["A powerful solution for marketing data integration and reporting"](https://www.g2.com/survey_responses/windsor-ai-review-12274031)**

**Rating:** 5.0/5.0 stars

_— Cristian C._

[Read full review](https://www.g2.com/survey_responses/windsor-ai-review-12274031)

#### What Are G2 Users Discussing About Windsor.ai?

- [What is Windsor.ai used for?](https://www.g2.com/discussions/what-is-windsor-ai-used-for) - 1 comment

### [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews)

SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience.

**Average Rating:** 4.4/5.0

**Total Reviews:** 145

#### How Do G2 Users Rate SAS Customer Intelligence 360?

- **Sessions - Digital Analytics:** 8.9/10 (Category avg: 8.8/10)
- **Engagement:** 8.6/10 (Category avg: 8.7/10)
- **Trending:** 8.3/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind SAS Customer Intelligence 360?

- **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Company Website:** www.sas.com
- **Year Founded:** 1976
- **HQ Location:** Cary, NC
- **Twitter:** @SASsoftware  
60,863 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64db42c044af5bbad79bd9677a620a6c31a8ff1abf4e7b2a6f1d6ed9561d105d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1491%2F&secure%5Burl_type%5D=linkedin_company_website)  
18,638 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Banking
- **Company Size:** 47% Medium, 33% Large

#### What Do G2 Reviewers Say About SAS Customer Intelligence 360?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive, unified view of customers** from SAS Customer Intelligence 360 for effective marketing strategies.
- Users highlight the **ease of use** in SAS Customer Intelligence 360, making data management and reporting straightforward.
- Users value the **advanced analytics** capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies.
- Users value the **single view of customers** SAS Customer Intelligence 360 provides, enhancing understanding of customer needs.
- Users appreciate the **differentiating flexibility** of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns.

##### Cons

- Users experience a **steep learning curve** with SAS Customer Intelligence 360, making initial usage challenging and complex.
- Users often face **integration issues** that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360.
- Users note that SAS Customer Intelligence 360 has a **high price point** , making it less accessible for some businesses.
- Users find the **difficult setup** of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate.
- Users find the **complexity of the interface** challenging, requiring significant training for effective use of SAS Customer Intelligence 360.

#### What Are Recent G2 Reviews of SAS Customer Intelligence 360?

**["Powerful Platform for Real-Time Customer Engagement"](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670)**

**Rating:** 4.5/5.0 stars

_— Michal K._

[Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670)

**["Flexible integrations and support always available"](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)**

**Rating:** 4.0/5.0 stars

_— Ian M._

[Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)

#### What Are G2 Users Discussing About SAS Customer Intelligence 360?

- [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for)
- [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for)

### [Supermetrics](https://www.g2.com/products/supermetrics/reviews)

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

**Average Rating:** 4.4/5.0

**Total Reviews:** 816

#### How Do G2 Users Rate Supermetrics?

- **Sessions - Digital Analytics:** 8.6/10 (Category avg: 8.8/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)
- **Trending:** 7.9/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Supermetrics?

- **Seller:** [Supermetrics](https://www.g2.com/sellers/supermetrics)
- **Company Website:** www.supermetrics.com
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Uusimaa
- **Twitter:** @Supermetrics  
7,832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2146912a8bb70fc80ae05334650c24a1dc2aab366115e312fed24ca5896c0612&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3335913%2F&secure%5Burl_type%5D=linkedin_company_website)  
492 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 55% Small, 35% Medium

#### What Do G2 Reviewers Say About Supermetrics?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Supermetrics to be **easy to use** , efficiently consolidating complex marketing data from various platforms.
- Users appreciate the **robust integrations** of Supermetrics, seamlessly connecting diverse data sources for efficient reporting.
- Users appreciate the **quick and excellent customer support** from Supermetrics, enhancing their overall experience and efficiency.
- Users praise the **easy integrations** of Supermetrics, streamlining connections across platforms for enhanced workflow efficiency.
- Users commend Supermetrics for its **time-saving automation** , which streamlines data extraction and reporting efficiently.

##### Cons

- Users find Supermetrics **expensive** , wishing for more flexible pricing options for the features they use.
- Users face **missing features** in Supermetrics, specifically regarding product feeds and filtering capabilities in Looker Studio.
- Users find the **pricing issues** with Supermetrics challenging, desiring more flexible subscription options for better value.
- Users note **data limitations** in Supermetrics, especially with missing GA4 funnel events and issues with product feeds.
- Users feel restricted by **data limitations** and find support inadequate when facing source connection issues.

#### What Are Recent G2 Reviews of Supermetrics?

**["Makes My Data Studio Reports A Lot More Meaningful"](https://www.g2.com/survey_responses/supermetrics-review-5397555)**

**Rating:** 5.0/5.0 stars

_— Trevor I._

[Read full review](https://www.g2.com/survey_responses/supermetrics-review-5397555)

**["Efficient, Reliable Data Integration and Brilliant Reporting"](https://www.g2.com/survey_responses/supermetrics-review-12588126)**

**Rating:** 4.5/5.0 stars

_— Stefano P._

[Read full review](https://www.g2.com/survey_responses/supermetrics-review-12588126)

#### What Are G2 Users Discussing About Supermetrics?

- [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) - 1 comment

### [Mouseflow](https://www.g2.com/products/mouseflow/reviews)

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?

**Average Rating:** 4.6/5.0

**Total Reviews:** 688

#### How Do G2 Users Rate Mouseflow?

- **Sessions - Digital Analytics:** 8.5/10 (Category avg: 8.8/10)
- **Engagement:** 8.4/10 (Category avg: 8.7/10)
- **Trending:** 7.7/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Mouseflow?

- **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow)
- **Company Website:** mouseflow.com
- **Year Founded:** 2010
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @mouseflow  
1,736 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebea2210aa333e148f82ed2dee1673302ecc974cc0c7c42898ca2c35177f7c5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2858513%2F&secure%5Burl_type%5D=linkedin_company_website)  
56 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small, 23% Medium

#### What Do G2 Reviewers Say About Mouseflow?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Mouseflow, facilitating insightful analytics and quick adjustments for effective marketing strategies.
- Users value the **easy qualitative insights** from Mouseflow, significantly enhancing marketing analytics and user engagement strategies.
- Users value the **insightful heatmaps** of Mouseflow, enhancing understanding of user behavior and driving conversions.
- Users love the **Session Replay** feature of Mouseflow for gaining insights into user behavior and improving engagement.
- Users find the **easy setup** of Mouseflow beneficial, enabling quick integration and effective tracking of user behavior.

##### Cons

- Users find the **missing features** in Mouseflow limiting, especially regarding its outdated plugins and survey options.
- Users face **limitations in plugin updates and features** , affecting overall functionality and user experience with Mouseflow.
- Users find Mouseflow to be **expensive** , especially for small businesses with limited budgets and traffic volumes.
- Users report **data inaccuracy** in Mouseflow, citing issues with loading and discrepancies in click tracking.
- Users experience **filtering issues** in Mouseflow, making it difficult to navigate and locate important session recordings.

#### What Are Recent G2 Reviews of Mouseflow?

**["Unmatched User Insights and Effortless Integration"](https://www.g2.com/survey_responses/mouseflow-review-11920780)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11920780)

**["Actionable Behavioral Insights That Drive Better User Experiences"](https://www.g2.com/survey_responses/mouseflow-review-11983608)**

**Rating:** 4.5/5.0 stars

_— Devaraj P._

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11983608)

#### What Are G2 Users Discussing About Mouseflow?

- [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) - 1 comment
- [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) - 2 comments, 1 upvote

### [CAKE](https://www.g2.com/products/cake/reviews)

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate CAKE?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind CAKE?

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus  
3,394 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e07a31095d972aa9c3a6ddf22c0f652f1c67ea0ca956204c6de62727215f66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25050544%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,965 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 70% Small, 25% Medium

#### What Do G2 Reviewers Say About CAKE?

_AI-generated summary from verified user reviews_

##### Pros

- Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs.
- Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features.
- Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues.
- Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance.
- Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform.

##### Cons

- Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions.
- Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability.
- Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions.
- Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency.
- Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master.

#### What Are Recent G2 Reviews of CAKE?

**["Great platform! Very intuitive. Amazing Customer Service!"](https://www.g2.com/survey_responses/cake-review-4518751)**

**Rating:** 5.0/5.0 stars

_— Noy E._

[Read full review](https://www.g2.com/survey_responses/cake-review-4518751)

**["Modern all-in-one workspace with a lightweight UI and easy onboarding"](https://www.g2.com/survey_responses/cake-review-12264205)**

**Rating:** 5.0/5.0 stars

_— Rahul c._

[Read full review](https://www.g2.com/survey_responses/cake-review-12264205)

### [Siteimprove](https://www.g2.com/products/siteimprove/reviews)

Siteimprove.ai is an agentic content intelligence platform that brings together accessibility, analytics, SEO, and content strategy into a single, continuous flow. In the era of AI, Siteimprove helps you create high-performing, accessible content that’s easy to discover by both humans and AI. Together, we transform access to the digital world. Find out why more than 7,000 organizations around the world trust Siteimprove with their digital presence. Visit https://siteimprove.com/ to get started.

**Average Rating:** 4.6/5.0

**Total Reviews:** 430

#### How Do G2 Users Rate Siteimprove?

- **Sessions - Digital Analytics:** 8.8/10 (Category avg: 8.8/10)
- **Engagement:** 8.7/10 (Category avg: 8.7/10)
- **Trending:** 8.4/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Siteimprove?

- **Seller:** [Siteimprove](https://www.g2.com/sellers/siteimprove)
- **Company Website:** www.siteimprove.com
- **Year Founded:** 2003
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @Siteimprove  
2,501 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0b9727a2e0dc7045d5bbc998a32f1e7d66afd2ed40278d4589f2a51846152eac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F123361%2F&secure%5Burl_type%5D=linkedin_company_website)  
427 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Web Developer, Digital Marketing Specialist
- **Top Industries:** Higher Education, Education Management
- **Company Size:** 48% Large, 42% Medium

#### What Do G2 Reviewers Say About Siteimprove?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Siteimprove, benefiting from its intuitive interface and helpful features.
- Users value the **helpful support** from Siteimprove, enhancing their experience with quick and effective assistance.
- Users appreciate the **easy accessibility improvements** provided by Siteimprove, ensuring user-friendly and compliant websites.
- Users find Siteimprove to be **user-friendly** , providing clean interfaces and helpful tools for managing web content.
- Users appreciate the **accessibility features** of Siteimprove, enabling them to enhance their website's user-friendliness and compliance.

##### Cons

- Users find the **complex usability** of Siteimprove frustrating, particularly with login and accessibility issues impacting large sites.
- The **difficult learning** curve with Siteimprove makes data interpretation and feature implementation quite challenging.
- Users find Siteimprove to be **expensive** compared to other tools, potentially limiting access for smaller organizations.
- Users find the **user accessibility features** overwhelming and inaccurate, complicating navigation and issue resolution.
- Users find **difficult navigation** in Siteimprove, making it challenging to understand and access certain features effectively.

#### What Are Recent G2 Reviews of Siteimprove?

**["Web Governance and SEO Tools Conveniently Packaged - Ai Tools Included"](https://www.g2.com/survey_responses/siteimprove-review-5374651)**

**Rating:** 4.5/5.0 stars

_— Cecil H._

[Read full review](https://www.g2.com/survey_responses/siteimprove-review-5374651)

**["A true success story"](https://www.g2.com/survey_responses/siteimprove-review-8451101)**

**Rating:** 5.0/5.0 stars

_— Martin K._

[Read full review](https://www.g2.com/survey_responses/siteimprove-review-8451101)

#### What Are G2 Users Discussing About Siteimprove?

- [What is Siteimprove used for?](https://www.g2.com/discussions/what-is-siteimprove-used-for)
- [What does Siteimprove do?](https://www.g2.com/discussions/what-does-siteimprove-do)
- [Is Siteimprove free?](https://www.g2.com/discussions/is-siteimprove-free) - 1 comment
- [How much does Siteimprove cost?](https://www.g2.com/discussions/how-much-does-siteimprove-cost) - 1 comment
- [What is Siteimprove?](https://www.g2.com/discussions/what-is-siteimprove)

### [StatCounter](https://www.g2.com/products/statcounter/reviews)

StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.

**Average Rating:** 4.3/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate StatCounter?

- **Sessions - Digital Analytics:** 9.0/10 (Category avg: 8.8/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)
- **Trending:** 8.2/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)

#### Who Is the Company Behind StatCounter?

- **Seller:** [StatCounter](https://www.g2.com/sellers/statcounter)
- **Year Founded:** 1999
- **HQ Location:** Dublin, Ireland
- **Twitter:** @statcounter  
4,124 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7af594d281be06a85ad58dccd15af25bb639ec5b23fecf9f86cdd070d242d6cb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F155652%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 61% Small, 33% Medium

#### What Are Recent G2 Reviews of StatCounter?

**["Add new dimensions to the statistics"](https://www.g2.com/survey_responses/statcounter-review-1647956)**

**Rating:** 5.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/statcounter-review-1647956)

**["Competent and easy to use for website tracking"](https://www.g2.com/survey_responses/statcounter-review-9127838)**

**Rating:** 4.5/5.0 stars

_— Elena M._

[Read full review](https://www.g2.com/survey_responses/statcounter-review-9127838)

#### What Are G2 Users Discussing About StatCounter?

- [What are the benefits and drawbacks of using StatCounter for website analytics?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-statcounter-for-website-analytics)
- [What is StatCounter used for?](https://www.g2.com/discussions/what-is-statcounter-used-for)

### [Silktide](https://www.g2.com/products/silktide/reviews)

Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easier for organizations to understand and enhance their entire web presence from one place. Silktide automatically scans your website and highlights issues across a wide range of areas: from broken links and slow-loading pages to inaccessible design elements, outdated content, and poor SEO. It also checks for GDPR compliance, cookie notices, and mobile responsiveness—giving teams a complete picture of what needs fixing, and how to fix it. Used by governments, universities, enterprises, and more, Silktide makes complex web standards easier to manage. Everyone from developers to marketers can see what matters to them via intuitive dashboards, role-specific recommendations, and scheduled reporting. Key features include: \* Accessibility testing based on WCAG standards, with visual guides and easy-to-follow fixes \* Content optimization covering spelling, grammar, readability, and link quality \* SEO and marketing audits for metadata, discoverability, and keyword usage \* Heatmaps and analytics to track how users interact with your pages—from clicks to scroll depth (requires installing a tracking script) \* Performance insights around speed, mobile usability, and UX quality \* Legal and compliance checks, including cookie notices and HTML validity Silktide also offers tools for workflow management, task assignment, and trend tracking, so teams can collaborate and demonstrate improvement over time. Most of the platform runs directly in the browser—setup is minimal, with just a small code snippet to be added to your site if you use our analytics and heatmaps functionality. Whether you run one website or manage hundreds, Silktide helps you understand what’s working, what isn’t, and how to make it better.

**Average Rating:** 4.8/5.0

**Total Reviews:** 283

#### How Do G2 Users Rate Silktide?

- **Sessions - Digital Analytics:** 8.7/10 (Category avg: 8.8/10)
- **Engagement:** 8.6/10 (Category avg: 8.7/10)
- **Trending:** 8.4/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Silktide?

- **Seller:** [Silktide](https://www.g2.com/sellers/silktide)
- **Company Website:** silktide.com
- **Year Founded:** 2001
- **HQ Location:** United Kingdom
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=46bcaff4be34418531abe9d2cabc7f56e5e2611532f3c87b0875d6a192afd4ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsilktide%2F&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Web Developer
- **Top Industries:** Government Administration, Higher Education
- **Company Size:** 44% Large, 35% Medium

#### What Do G2 Reviewers Say About Silktide?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Silktide's **ease of use** exceptional, benefiting from its intuitive interface and comprehensive support resources.
- Users highly value the **ease of use and effectiveness** of Silktide in improving accessibility on their websites.
- Users value the **robust accessibility features** of Silktide, facilitating significant improvements in website compliance and ease of use.
- Users commend Silktide's **exceptional customer support** , particularly appreciating the guidance from dedicated team members like Chris and Susan.
- Users praise the **exceptional support** from Silktide's team, significantly enhancing their experience and accessibility outcomes.

##### Cons

- Users find the **complex usability** of Silktide can be daunting, requiring time and additional workflow adjustments.
- Users note a **limited features** set in Silktide, wishing for more specialized options like an Accessibility-only module.
- Users express concerns about **missing features** , including inadequate notifications and limited dashboard customization options.
- Users report a **lack of clarity** in communication and settings, impacting efficiency and overall experience with Silktide.
- Users find the **difficult navigation** in Silktide can complicate their experience and hinder effective usage.

#### What Are Recent G2 Reviews of Silktide?

**["An easy to use game changer of a tool"](https://www.g2.com/survey_responses/silktide-review-12947850)**

**Rating:** 5.0/5.0 stars

_— Adam F._

[Read full review](https://www.g2.com/survey_responses/silktide-review-12947850)

**["A Huge Time-Saver for Spotting Website Improvements"](https://www.g2.com/survey_responses/silktide-review-12948946)**

**Rating:** 5.0/5.0 stars

_— Verified User in Non-Profit Organization Management_

[Read full review](https://www.g2.com/survey_responses/silktide-review-12948946)

#### What Are G2 Users Discussing About Silktide?

- [What is Silktide used for?](https://www.g2.com/discussions/what-is-silktide-used-for)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall Digital Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Digital Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Digital Analytics category.

In addition to qualifying for inclusion in the Digital Analytics Software category, to qualify for inclusion in the Small Business Digital Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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