# Best Enterprise Digital Analytics Software - Page 2 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Products classified in the overall Digital Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Digital Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Digital Analytics category. In addition to qualifying for inclusion in the Digital Analytics Software category, to qualify for inclusion in the Enterprise Business Digital Analytics Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## Top Digital Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5.0 (6,575 reviews) | Cross-channel traffic attribution with Google ecosystem | "[Great Website Traffic Tracking](https://www.g2.com/survey_responses/google-analytics-review-12724276)" | | 2 | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5.0 (3,911 reviews) | All-in-one SEO and AI-visibility intelligence | "[All-in-One SEO Powerhouse](https://www.g2.com/survey_responses/semrush-review-13039309)" | | 3 | [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5.0 (2,876 reviews) | No-code behavioral analytics with self-serve funnels | "[Funnels stop being reports and start becoming real decisions](https://www.g2.com/survey_responses/amplitude-analytics-review-13045288)" | | 4 | [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) | 4.2/5.0 (1,171 reviews) | Cross-channel customer journey analytics with unsampled data | "[Powerful, Detailed Insights with Customizable Dashboards in Adobe Analytics](https://www.g2.com/survey_responses/adobe-analytics-review-12644645)" | | 5 | [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) | 4.4/5.0 (1,782 reviews) | In-app behavioral analytics with guided adoption | "[Effective In-App Guides and Powerful Analytics for Understanding User Behavior](https://www.g2.com/survey_responses/pendo-review-13074778)" | | 6 | [Contentsquare](https://www.g2.com/products/contentsquare/reviews) | 4.6/5.0 (630 reviews) | Visual behavioral analytics for friction discovery | "[Deep Website Insights with an Intuitive Interface](https://www.g2.com/survey_responses/contentsquare-review-13066116)" | | 7 | [PostHog](https://www.g2.com/products/posthog/reviews) | 4.5/5.0 (1,044 reviews) | Unified product analytics with session replay | "[PostHog Delivers Clear User Visibility with Developer-Friendly Analytics](https://www.g2.com/survey_responses/posthog-review-12878682)" | | 8 | [LogRocket](https://www.g2.com/products/logrocket/reviews) | 4.6/5.0 (2,368 reviews) | Session-replay-anchored behavioral analytics with debugging | "[Session Replays, performance, and errors—all without changing my workflow](https://www.g2.com/survey_responses/logrocket-review-13050666)" | | 9 | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5.0 (1,327 reviews) | Event-based user behavior and funnel analytics | "[Powerful and User-Friendly Analytics Platform for Product & User Insights](https://www.g2.com/survey_responses/mixpanel-review-12941704)" | | 10 | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5.0 (788 reviews) | Tagless session replay with struggle-score analytics | "[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)" | --- ## What Are the Most Common Questions About Digital Analytics Software? *AI-generated · Last updated: May 26, 2026* ### What is the best software for measuring campaign performance across channels? Based on G2 reviews, buyers evaluating digital analytics software for cross-channel campaign measurement consistently mention Google Analytics for tracking traffic sources, conversions, campaign performance, and reporting across websites and apps. According to verified users, it helps teams understand which marketing channels are working, where leads are coming from, and how campaigns contribute to conversions and ROI. G2 reviewers mention that integration with Google Ads and Search Console is a major strength, while the interface can feel complex for new users. In this recent review set, Google Analytics appears most often among products specifically described for campaign tracking and multi-channel performance analysis. **Here are some of the top-rated products on G2:** - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) – used to track campaign performance, traffic sources, conversions, and ad reporting across channels - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) – used to track marketing campaign performance, engagement, funnels, and conversion behavior - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) – used for campaign performance analysis, attribution, and detailed journey reporting across digital properties ### What are the top tools for tracking website visitor behavior? Based on G2 reviews, website visitor behavior tracking often centers on tools that reveal where visitors come from, what they do on-site, and where they drop off. According to verified users, Google Analytics is frequently used for traffic, engagement, funnels, and campaign-related behavior, while reviewers of tools like Amplitude Analytics, Contentsquare, and Lucky Orange highlight more visual analysis through funnels, session replay, journey analysis, and heatmaps. G2 reviewers mention that the right fit depends on whether teams need broad traffic analysis, product-style behavior tracking, or visual UX diagnostics. Across this review set, users consistently value clear behavior insights that help improve pages, journeys, and conversion paths. **Here are some of the top-rated products on G2:** - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) – used to track visitor sources, page performance, user journeys, and on-site engagement - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) – used for funnels, retention, segmentation, and detailed user journey analysis - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) – used for session replay, journey analysis, zoning, and spotting friction across site experiences ### Which platform is the best for customer journey analytics? Based on G2 reviews, Google Analytics stands out in this recent dataset as the most commonly reviewed platform tied to customer journey analysis. According to verified users, it helps teams understand how visitors arrive, move through pages, drop off in funnels, and convert across websites and apps. G2 reviewers mention path exploration, funnel analysis, traffic source visibility, and campaign context as major benefits for mapping journeys. Reviewers also note that the interface can require time to learn, especially when building custom views or explorations. For buyers seeking a broadly adopted digital analytics software option in this review set, Google Analytics is the strongest recent-review winner. ### Which analytics platform offers predictive modeling? Based on G2 reviews, several products are described as offering AI-driven or predictive capabilities, but Google Analytics is the most clearly and repeatedly associated with predictive intelligence in this review set. According to verified users, reviewers mention predictive insights, AI-assisted analysis, and trend identification that support decision-making around user behavior and campaign outcomes. G2 reviewers also point to centralized traffic, conversion, and engagement reporting as part of the broader value. At the same time, users note that advanced setup and navigation can be challenging. For buyers specifically looking for digital analytics software with recent review evidence of predictive functionality, Google Analytics appears most consistently in the available data. ### What is the best platforms for combining digital analytics with CRM data? Based on G2 reviews, buyers looking to combine analytics with CRM-related context often highlight platforms that connect engagement, campaign, and user data across systems. According to verified users, Google Analytics is commonly mentioned for integrations with marketing tools and CRM-related workflows, while Amplitude Analytics reviewers note connections to Salesforce properties and broader source integration for customer context. G2 reviewers mention that this combination helps teams tie usage, campaigns, and customer behavior together for reporting and decision-making. Reviewers also value having one place to analyze traffic, conversions, and account-level behavior signals, though setup complexity can rise when teams need more customized integrations. **Here are some of the top-rated products on G2:** - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) – used with marketing and CRM workflows to connect traffic, leads, and campaign conversion insights - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) – used with Salesforce-linked properties and multiple sources for customer and engagement reporting - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) – used to centralize behavioral and campaign data for cross-team reporting and journey analysis ### What are the top platforms for integrating analytics with personalization tools? Based on G2 reviews, digital analytics software is often evaluated not just on reporting depth but on how well it supports more personalized engagement. According to verified users, products such as Amplitude Analytics and Pendo are used to connect behavior insights with feature adoption, guides, campaigns, and segmentation. G2 reviewers mention that these tools help teams understand how users interact with products and then act on those insights through messaging, onboarding, or experience improvements. Reviewers consistently value the ability to move from analysis into action, especially when improving journeys, guiding users in-app, or tailoring engagement based on actual behavior patterns captured across sessions and funnels. **Here are some of the top-rated products on G2:** - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) – combines analytics with experimentation, AI agents, and campaign or engagement analysis - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) – combines product analytics with guides, walkthroughs, feedback collection, and in-app engagement - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) – connects behavioral insight with journey optimization and experimentation-focused analysis ### Which analytics tool offers AI-driven marketing insights? Based on G2 reviews, Google Analytics is the strongest match in this dataset for AI-driven marketing insights. According to verified users, reviewers mention AI-assisted reporting, predictive intelligence, Analytics Advisor-style help, and easier access to trend and KPI insights within the platform. G2 reviewers also describe using it to improve campaign performance, optimize content, and better understand channel performance through centralized traffic and conversion data. While users note a learning curve and some navigation complexity, the recurring references to AI-enabled analysis make it the clearest recent-review answer. In this review set, Google Analytics appears most consistently as a digital analytics software option with AI-supported marketing insight capabilities. ### What are the top-rated digital analytics tools for e-commerce? Based on G2 reviews, e-commerce teams consistently look for tools that surface conversion drop-offs, product engagement, checkout friction, and campaign impact. According to verified users, Google Analytics is widely used for traffic, conversion, and campaign reporting, while Contentsquare and Lucky Orange are praised for session replay, heatmaps, journey analysis, and identifying user frustration or checkout barriers. G2 reviewers mention that these capabilities are especially helpful for optimizing landing pages, product pages, and booking or checkout journeys. Across the recent reviews, buyers value a mix of broad analytics visibility and behavior-focused UX insight to improve conversion performance across e-commerce experiences. **Here are some of the top-rated products on G2:** - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) – used for e-commerce traffic, conversion, campaign, and landing page performance analysis - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) – used to analyze customer journeys, checkout friction, session replay, and optimization opportunities - [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) – used for heatmaps, session recordings, and identifying drop-off points across online stores ### What is the best tools for real-time web traffic analysis? Based on G2 reviews, teams prioritizing real-time visibility often look for tools that surface live traffic, active users, and immediate engagement signals for faster decisions. According to verified users, Google Analytics is repeatedly described as useful for real-time views of audience and campaign data, while Adobe Analytics reviewers also mention real-time reporting as a strong advantage for monitoring launches and performance. G2 reviewers mention that real-time visibility helps marketers react faster, validate campaign activity, and spot issues sooner. In this recent review set, buyers emphasize live reporting not only for traffic monitoring, but also for troubleshooting, campaign optimization, and understanding how users behave as events unfold. **Here are some of the top-rated products on G2:** - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) – used for real-time audience monitoring, campaign tracking, and live engagement visibility - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) – used for real-time campaign, site, and user journey reporting across large digital properties - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) – used for real-time user behavior, event analysis, and product interaction monitoring ### Which is the best digital analytics platform for marketers? Based on G2 reviews, Google Analytics is the strongest overall choice in this dataset for marketers evaluating digital analytics software. According to verified users, it is repeatedly used for campaign measurement, traffic source analysis, user behavior, conversion tracking, reporting, and integration with other Google tools. G2 reviewers mention that it helps marketers understand what channels are performing, where visitors come from, and how to optimize campaigns and content based on actual engagement data. Users also note that the platform can feel complex at first, especially for newer analysts. Still, in the recent reviews provided, Google Analytics is the most consistently referenced platform for marketer-focused analytics needs. ## G2 Grid® for Digital Analytics Software ![G2 Grid® for Digital Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-analytics/grids.png?focus%5B%5D=3558&focus%5B%5D=356&focus%5B%5D=19735&focus%5B%5D=17410&focus%5B%5D=28305&focus%5B%5D=23848&focus%5B%5D=3551&focus%5B%5D=13836) Highlighted products: Adobe Analytics, Google Analytics, Amplitude Analytics, Pendo, Contentsquare, Glassbox, Semrush, and Fullstory. Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-analytics/grids.json?focus%5B%5D=adobe-analytics&focus%5B%5D=google-analytics&focus%5B%5D=amplitude-analytics&focus%5B%5D=pendo-io-pendo&focus%5B%5D=contentsquare&focus%5B%5D=glassbox&focus%5B%5D=semrush&focus%5B%5D=fullstory&segment=enterprise) ## How Many Digital Analytics Software Products Does G2 Track? **Total Products under this Category:** 285 ### Category Stats (Jul 2026) - **Average Rating**: 4.44/5 (↓0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Digiseg Insights Platform (+4.77%) - Among all products in this category, Digiseg Insights Platform recorded the largest rating increase compared to last month *Last updated: July 11, 2026* ## How Does G2 Rank Digital Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 40,800+ Authentic Reviews - 285+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Digital Analytics Software Is Best for Your Use Case? - **Best for Small Businesses:** [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - **Best for Mid-Market:** [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - **Best for Enterprise:** [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - **Highest User Satisfaction:** [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - **Best Free Software:** [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) --- **Sponsored** ### AgencyAnalytics AgencyAnalytics is the only reporting and insights platform built for marketing agencies. Prove your value to clients, win back the hours you lose to manual reporting, and keep more of the clients you've worked hard to earn. 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[Supermetrics](https://www.g2.com/products/supermetrics/reviews) Supermetrics is a marketing intelligence platform designed to help users connect, extract, and analyze data from a wide array of marketing and sales platforms. Founded in 2010 and headquartered in Helsinki, Finland, Supermetrics aims to simplify the process of data management for businesses, allowing them to focus on strategic growth and innovation rather than getting bogged down by complex data extraction processes. Targeted primarily at marketers, analysts, and business intelligence professionals, Supermetrics serves a diverse audience ranging from small startups to large enterprises. Its capabilities are particularly beneficial for organizations that rely on multiple data sources, such as Google Analytics, Facebook Ads, and HubSpot, enabling them to consolidate their data into preferred destinations like spreadsheets or data warehouses. This functionality is essential for teams that need to generate reports quickly and efficiently, ensuring that insights are readily available for informed decision-making. One of the key features of Supermetrics is its ability to connect with over 150 different marketing and sales platforms, allowing users to pull data seamlessly without the need for extensive technical knowledge. This integration capability not only saves time but also reduces the potential for errors that can occur during manual data entry. Users can automate their reporting processes, which enhances productivity and allows teams to allocate more resources towards analysis and strategy rather than data collection. Additionally, Supermetrics stands out in the realm of marketing analytics through its user-friendly interface and robust support resources. The platform offers a range of templates and pre-built reports that cater to various marketing needs, making it easier for users to visualize their data and derive actionable insights. The platform is trusted by over 200,000 organizations globally, including prominent brands like Nestlé, Warner Bros, and Dyson, which underscores its reliability and effectiveness in the marketing intelligence space. By providing a comprehensive solution for data extraction and analysis, Supermetrics empowers businesses to harness the full potential of their data. Its recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024 further highlights its commitment to innovation and excellence in marketing analytics, positioning it as a vital tool for any organization looking to enhance its data-driven decision-making capabilities. **Average Rating:** 4.4/5.0 **Total Reviews:** 816 **How Do G2 Users Rate Supermetrics?** - **Sessions - Digital Analytics:** 8.6/10 (Category avg: 8.8/10) - **Engagement:** 8.3/10 (Category avg: 8.7/10) - **Trending:** 7.9/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10) **Who Is the Company Behind Supermetrics?** - **Seller:** [Supermetrics](https://www.g2.com/sellers/supermetrics) - **Company Website:** https://www.supermetrics.com - **Year Founded:** 2013 - **HQ Location:** Helsinki, Uusimaa - **Twitter:** @Supermetrics (7,832 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3335913/ (492 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 55% Small-Business, 35% Mid-Market #### What Are Supermetrics's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Integrations (23 reviews) - Easy Integrations (15 reviews) - Customer Support (14 reviews) - Connectors (12 reviews) **Cons:** - Expensive (13 reviews) - Missing Features (9 reviews) - Pricing Issues (8 reviews) - Data Limitations (6 reviews) - Learning Curve (5 reviews) ### What Do G2 Reviewers Say About Supermetrics? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Supermetrics, allowing quick connections and streamlined data reporting effortlessly. - Users value the **seamless integrations** of Supermetrics, facilitating quick data connections for efficient reporting. - Users value the **easy integrations** of Supermetrics, streamlining data extraction and enhancing reporting efficiency effortlessly. - Users praise Supermetrics for its **excellent customer support** , which is responsive and genuinely helpful for troubleshooting. - Users value the **easy account connectivity** of Supermetrics, enabling quick data extraction and efficient workflow integration. **Cons:** - Users feel that the pricing is **excessive for individual users** , especially due to high costs for additional tools. - Users feel Supermetrics lacks **important features** like funnel events from GA4, affecting data pull comprehensiveness. - Users feel that the **pricing can be better** , especially for individuals navigating various package options. - Users express concerns over **data limitations** impacting their ability to connect and analyze large datasets effectively. - Users experience a **steep learning curve** , finding initial setup and navigation confusing for first-time use. #### What Are Recent G2 Reviews of Supermetrics? **"[Efficient, Reliable Data Integration and Brilliant Reporting](https://www.g2.com/survey_responses/supermetrics-review-12588126)"** **Rating:** 4.5/5.0 stars *— Stefano P.* [Read full review](https://www.g2.com/survey_responses/supermetrics-review-12588126) --- **"[Makes My Data Studio Reports A Lot More Meaningful](https://www.g2.com/survey_responses/supermetrics-review-5397555)"** **Rating:** 5.0/5.0 stars *— Trevor I.* [Read full review](https://www.g2.com/survey_responses/supermetrics-review-5397555) --- #### What Are G2 Users Discussing About Supermetrics? - [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) - 1 comment ### 2. [Adverity](https://www.g2.com/products/adverity/reviews) Adverity is the essential marketing data and intelligence platform empowering brands and agencies to turn complex data into confident AI-powered decisions that drive business growth. Through smart, seamless integration, transformation, and governance of data from hundreds of sources, combined with AI tools that equip marketers, analysts, and decision-makers with instant insights, Adverity enables teams to transform data into intelligent action at scale. Adverity is used by leading brands and agencies including Unilever, Bosch, IKEA, Barilla, Forbes, GroupM, Publicis, Dentsu, and more. **Average Rating:** 4.4/5.0 **Total Reviews:** 311 **How Do G2 Users Rate Adverity?** - **Sessions - Digital Analytics:** 8.0/10 (Category avg: 8.8/10) - **Engagement:** 7.6/10 (Category avg: 8.7/10) - **Trending:** 7.9/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) **Who Is the Company Behind Adverity?** - **Seller:** [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh) - **Company Website:** https://www.adverity.com - **Year Founded:** 2015 - **HQ Location:** Vienna, Austria - **Twitter:** @myadverity (1,757 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5340622/ (312 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Data Analyst, Data Engineer - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 43% Mid-Market, 38% Small-Business #### What Are Adverity's Pros and Cons? **Pros:** - Ease of Use (16 reviews) - Integrations (11 reviews) - Data Management (10 reviews) - Easy Integrations (10 reviews) - User Interface (10 reviews) **Cons:** - Time-Consuming (7 reviews) - Complex Setup (4 reviews) - Data Management (4 reviews) - Difficult Learning (4 reviews) - Limited Customization (4 reviews) ### What Do G2 Reviewers Say About Adverity? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate Adverity's **ease of use** , featuring a clear interface and responsive support for seamless data integration. - Users value the **seamless integrations** of Adverity, enhancing data management across various marketing platforms effortlessly. - Users value the **ease of data integration** in Adverity, allowing quick access to various destination platforms seamlessly. - Users value the **easy integrations** of Adverity, enabling seamless connectivity with all essential marketing platforms. - Users find Adverity's **clear and user-friendly interface** enhances their data management experience significantly. **Cons:** - Users find the **time-consuming nature** of Adverity problematic, especially when dealing with large data pipeline scales. - Users find the **complex setup** of Adverity challenging, requiring time and technical knowledge for effective integration. - Users find the **data management overwhelming** initially, requiring intensive setup and ongoing maintenance for effective reporting. - Users find the **difficult learning** curve with Adverity, especially with setup and advanced features requiring technical knowledge. - Users find the **limited customization** in Adverity restricts effective data analysis and reporting within the platform. #### What Are Recent G2 Reviews of Adverity? **"[Adverity’s Flexible Dashboards and Powerful Multi-Source Analytics](https://www.g2.com/survey_responses/adverity-review-12834123)"** **Rating:** 4.5/5.0 stars *— Franziska K.* [Read full review](https://www.g2.com/survey_responses/adverity-review-12834123) --- **"[Simplifies Data Integration with Robust Source Options](https://www.g2.com/survey_responses/adverity-review-13089580)"** **Rating:** 4.0/5.0 stars *— Ramin T.* [Read full review](https://www.g2.com/survey_responses/adverity-review-13089580) --- #### What Are G2 Users Discussing About Adverity? - [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) - 1 comment ### 3. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 186 **How Do G2 Users Rate Quantcast Platform?** - **Sessions - Digital Analytics:** 8.2/10 (Category avg: 8.8/10) - **Engagement:** 7.9/10 (Category avg: 8.7/10) - **Trending:** 7.9/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) **Who Is the Company Behind Quantcast Platform?** - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** https://www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast (10,210 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (527 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Gambling & Casinos - **Company Size:** 40% Mid-Market, 33% Small-Business #### What Are Quantcast Platform's Pros and Cons? **Pros:** - Ease of Use (58 reviews) - Insights (36 reviews) - Campaign Management (32 reviews) - Helpful (29 reviews) - Customer Support (28 reviews) **Cons:** - Missing Features (20 reviews) - Limited Features (18 reviews) - Poor Reporting (15 reviews) - Reporting Issues (15 reviews) - Reporting Limitations (15 reviews) ### What Do G2 Reviewers Say About Quantcast Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Quantcast Platform, enabling quick campaign setups and effortless insights access. - Users value the **easy-to-use insights** from Quantcast Platform, enabling quick campaign setups and effective optimizations. - Users value the **effortless campaign management** in Quantcast Platform, appreciating its speed, ease of use, and great support. - Users appreciate the **helpfulness of the AI Assistant** and excellent support, enhancing campaign planning and execution. - Users highlight the **excellent customer support** of Quantcast, ensuring quick responses and effective problem-solving assistance. **Cons:** - Users find the **lack of bulk editing functionality** to be a significant drawback, complicating changes for larger campaigns. - Users find the **limited features** of Quantcast frustrating, particularly regarding pixel implementation and audience tracking options. - Users find the **reporting features lacking** , noting the need for better transparency and more intuitive functionality. - Users find the **reporting features lacking** , suggesting the need for improved transparency and intuitiveness in the dashboard. - Users find the **reporting limitations** of Quantcast Platform frustrating, especially compared to competitors like TTD. #### What Are Recent G2 Reviews of Quantcast Platform? **"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693) --- **"[Effortless User Targeting with Quick Setup](https://www.g2.com/survey_responses/quantcast-platform-review-12718362)"** **Rating:** 4.5/5.0 stars *— Sherdil K.* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12718362) --- #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### 4. [Acquia Web Governance](https://www.g2.com/products/acquia-web-governance/reviews) Acquia Web Governance, formerly known as Monsido, is a leading web governance solution designed to enable organizations to deliver a superior and inclusive user experience across their digital presence and support their journey to ensure communications are open, optimized, and compliant. Acquia Web Governance includes a cohesive suite of tools for web accessibility, website quality assurance, brand and content compliance, user consent management, social and web content archiving, and more. For more information, visit https://www.acquia.com/products/acquia-web-governance. **Average Rating:** 4.5/5.0 **Total Reviews:** 152 **How Do G2 Users Rate Acquia Web Governance?** - **Sessions - Digital Analytics:** 8.2/10 (Category avg: 8.8/10) - **Engagement:** 7.8/10 (Category avg: 8.7/10) - **Trending:** 7.6/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) **Who Is the Company Behind Acquia Web Governance?** - **Seller:** [Acquia](https://www.g2.com/sellers/acquia) - **Year Founded:** 2007 - **HQ Location:** Boston, MA - **Twitter:** @Acquia (44,968 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/167056/ (1,098 employees on LinkedIn®) - **Phone:** -8836.219 **Who Uses This Product?** - **Top Industries:** Government Administration, Higher Education - **Company Size:** 50% Mid-Market, 26% Enterprise #### What Are Acquia Web Governance's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Problem Solving (17 reviews) - Accessibility (15 reviews) - Website Analysis (14 reviews) - Accessibility Features (10 reviews) **Cons:** - Limited Features (9 reviews) - Learning Curve (7 reviews) - Complex Usability (5 reviews) - Limitations (4 reviews) - Limited Reporting (4 reviews) ### What Do G2 Reviewers Say About Acquia Web Governance? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Acquia Web Governance, enjoying intuitive setup and insightful analytics. - Users value the **effective problem-solving capabilities** of Monsido, swiftly identifying and addressing issues for enhanced compliance. - Users value the **accessibility feature** of Acquia Web Governance for quickly identifying compliance issues and providing clear solutions. - Users value the **insightful weekly reports** from Acquia Web Governance, enhancing website quality and compliance efficiently. - Users value the **accessibility features** of Acquia Web Governance for their efficiency in identifying and resolving issues quickly. **Cons:** - Users find the **limited features** of Acquia Web Governance restrict their data analysis and reporting capabilities. - Users note a **learning curve** with Acquia Web Governance, requiring time to explore and fully utilize its features. - Users find the **complex usability** of Acquia Web Governance challenging, needing more tutorials and information for effective use. - Users find the **UI outdated and reporting limited** , lacking advanced features available in more specialized tools. - Users find the **limited reporting speed** frustrating, especially for larger websites, affecting their overall experience. #### What Are Recent G2 Reviews of Acquia Web Governance? **"[improved access to the website](https://www.g2.com/survey_responses/acquia-web-governance-review-7807216)"** **Rating:** 4.5/5.0 stars *— Samuel P.* [Read full review](https://www.g2.com/survey_responses/acquia-web-governance-review-7807216) --- **"[Good Website Administration Tool](https://www.g2.com/survey_responses/acquia-web-governance-review-11691206)"** **Rating:** 4.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/acquia-web-governance-review-11691206) --- #### What Are G2 Users Discussing About Acquia Web Governance? - [How do you use Monsido?](https://www.g2.com/discussions/how-do-you-use-monsido) - [What does Monsido do?](https://www.g2.com/discussions/what-does-monsido-do) - [What is Monsido?](https://www.g2.com/discussions/what-is-monsido) - [What does Monsido cost?](https://www.g2.com/discussions/what-does-monsido-cost) ### 5. [Parse.ly](https://www.g2.com/products/parse-ly/reviews) Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward. **Average Rating:** 4.4/5.0 **Total Reviews:** 143 **How Do G2 Users Rate Parse.ly?** - **Sessions - Digital Analytics:** 9.2/10 (Category avg: 8.8/10) - **Engagement:** 8.5/10 (Category avg: 8.7/10) - **Trending:** 8.9/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) **Who Is the Company Behind Parse.ly?** - **Seller:** [Parse.ly](https://www.g2.com/sellers/parse-ly) - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @parsely (8,345 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2060804/ (21 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Online Media, Media Production - **Company Size:** 48% Mid-Market, 26% Small-Business #### What Are Recent G2 Reviews of Parse.ly? **"[Use of the platform](https://www.g2.com/survey_responses/parse-ly-review-7065117)"** **Rating:** 4.5/5.0 stars *— Leonardo Daniel B.* [Read full review](https://www.g2.com/survey_responses/parse-ly-review-7065117) --- **"[A perfect tool for digital marketers and bloggers to get most out of their blog posts and articles](https://www.g2.com/survey_responses/parse-ly-review-7454576)"** **Rating:** 4.5/5.0 stars *— Jitendra B.* [Read full review](https://www.g2.com/survey_responses/parse-ly-review-7454576) --- #### What Are G2 Users Discussing About Parse.ly? - [What is Parse.ly used for?](https://www.g2.com/discussions/what-is-parse-ly-used-for) ### 6. [Medallia Digital Experience Analytics (DXA)](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews) Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all? Go beyond feedback and exceed customers expectations with Medallia Digital Experience Analytics (DXA). Medallia DXA contextualizes every piece of feedback with relevant behavioral insights, so teams can take action on what customers say and what they do, driving organization-wide impact. **Average Rating:** 4.4/5.0 **Total Reviews:** 34 **How Do G2 Users Rate Medallia Digital Experience Analytics (DXA)?** - **Sessions - Digital Analytics:** 8.5/10 (Category avg: 8.8/10) - **Engagement:** 8.6/10 (Category avg: 8.7/10) - **Trending:** 7.4/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) **Who Is the Company Behind Medallia Digital Experience Analytics (DXA)?** - **Seller:** [Medallia](https://www.g2.com/sellers/medallia) - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Medallia (12,225 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/49697/ (1,938 employees on LinkedIn®) - **Phone:** 650-321-3000 **Who Uses This Product?** - **Top Industries:** Insurance, Telecommunications - **Company Size:** 50% Enterprise, 36% Mid-Market #### What Are Medallia Digital Experience Analytics (DXA)'s Pros and Cons? **Pros:** - Analytics (1 reviews) - Communication (1 reviews) - Ease of Use (1 reviews) - Feature Variety (1 reviews) - Filtering Options (1 reviews) **Cons:** - Capture Issues (1 reviews) - Complex Configuration (1 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Complex Querying (1 reviews) ### What Do G2 Reviewers Say About Medallia Digital Experience Analytics (DXA)? *AI-generated summary from verified user reviews* **Pros:** - Users value the **real customer behavior insights** from Medallia DXA, enhancing decision-making and collaboration across teams. - Users value the **visual insights** from Medallia DXA, enabling effective communication of customer behavior and experience strategies. - Users value the **ease of use** of Medallia DXA, facilitating clear communication and informed decision-making through visual insights. - Users appreciate the **insightful feature variety** of Medallia DXA, enhancing understanding of customer behavior and user journeys. - Users appreciate the **filtering options** in Medallia DXA, enhancing visibility into customer behaviors and pain points. **Cons:** - Users find the **capture issues** in Medallia DXA cumbersome, requiring significant manual effort and attention to setup. - Users find the **complex configuration** of Medallia DXA challenging, leading to slow adoption and increased manual effort for insights. - Users find the **complex features** of Medallia DXA require significant manual effort and ongoing management, hindering adoption. - Users find the **complexity of setup and manual effort** needed for insights to be a significant drawback of Medallia DXA. - Users find the **complex querying** process in Medallia DXA to be time-consuming and resource-intensive, hindering user adoption. #### What Are Recent G2 Reviews of Medallia Digital Experience Analytics (DXA)? **"[Generates powerful insights for optimising customer experience](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-11428888)"** **Rating:** 5.0/5.0 stars *— Gagandeep B.* [Read full review](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-11428888) --- **"[Unlocks Real Customer Insights with Powerful Session Replays](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-12122175)"** **Rating:** 4.5/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-12122175) --- #### What Are G2 Users Discussing About Medallia Digital Experience Analytics (DXA)? - [What is decibel medallia?](https://www.g2.com/discussions/what-is-decibel-medallia) - [What does decibel insight do?](https://www.g2.com/discussions/what-does-decibel-insight-do) - [What is decibel tool?](https://www.g2.com/discussions/what-is-decibel-tool) ### 7. [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data. **Average Rating:** 4.4/5.0 **Total Reviews:** 197 **How Do G2 Users Rate Appier AIRIS (formerly Woopra)?** - **Sessions - Digital Analytics:** 9.0/10 (Category avg: 8.8/10) - **Engagement:** 8.8/10 (Category avg: 8.7/10) - **Trending:** 8.6/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) **Who Is the Company Behind Appier AIRIS (formerly Woopra)?** - **Seller:** [Appier](https://www.g2.com/sellers/appier) - **Year Founded:** 2012 - **HQ Location:** Taipei, Taiwan - **Twitter:** @GoAppier (1,230 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/appier/ (869 employees on LinkedIn®) - **Ownership:** TYO: 4180 **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 53% Small-Business, 34% Mid-Market #### What Are Appier AIRIS (formerly Woopra)'s Pros and Cons? **Pros:** - Insights Generation (8 reviews) - Results (6 reviews) - Reporting (5 reviews) - Customer Understanding (3 reviews) - Data Management (3 reviews) **Cons:** - Complexity (2 reviews) - Difficult Customization (2 reviews) - Difficult Learning (2 reviews) - Feature Limitations (2 reviews) - Integration Issues (2 reviews) ### What Do G2 Reviewers Say About Appier AIRIS (formerly Woopra)? *AI-generated summary from verified user reviews* **Pros:** - Users value the **real-time insights** generated by Appier AIRIS, enhancing decision-making and improving customer understanding. - Users value the **real-time analytics** of Appier AIRIS, empowering them to make rapid, informed business decisions. - Users commend the **flexible reporting** of Appier AIRIS, enabling tailored insights for informed business decisions. - Users value the **comprehensive customer understanding** provided by Appier AIRIS, enhancing insights and driving conversions effectively. - Users value the **centralized data collection** of Appier AIRIS, facilitating insights through professional visualization reports and support. **Cons:** - Users find the **onboarding process complicated** , citing complexity in built-in formulas and occasional malfunctions. - Users face **difficult customization** challenges with Appier AIRIS, limiting specific reporting for their unique analytical needs. - Users find a **difficult learning curve** with Appier AIRIS, especially those new to analytics and data management. - Users express disappointment with **feature limitations** , noting insufficient report types and restricted data analysis timeframe. - Users face **integration challenges** with some third-party tools, which can lead to data discrepancies or setup difficulties. #### What Are Recent G2 Reviews of Appier AIRIS (formerly Woopra)? **"[" Irreplaceable; Technique Tool for Marketing"](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933)"** **Rating:** 5.0/5.0 stars *— Verified User in Education Management* [Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933) --- **"[Excellent customer support and easy to use](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368)"** **Rating:** 4.0/5.0 stars *— Vicky Fang 房華娟 .* [Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368) --- #### What Are G2 Users Discussing About Appier AIRIS (formerly Woopra)? - [What is Woopra used for?](https://www.g2.com/discussions/what-is-woopra-used-for) - [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) - 1 comment - [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) - 1 comment - [What is woopra com?](https://www.g2.com/discussions/what-is-woopra-com) - 1 comment - [How do you use Woopra?](https://www.g2.com/discussions/how-do-you-use-woopra) - 1 comment ### 8. [Chartbeat](https://www.g2.com/products/chartbeat/reviews) Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. See how Chartbeat, Inc. is shaping the future of media strategy and revenue. https://lp.chartbeat.com/chartbeat-inc Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content. **Average Rating:** 4.4/5.0 **Total Reviews:** 68 **How Do G2 Users Rate Chartbeat?** - **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10) - **Engagement:** 9.1/10 (Category avg: 8.7/10) - **Trending:** 9.1/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) **Who Is the Company Behind Chartbeat?** - **Seller:** [Chartbeat](https://www.g2.com/sellers/chartbeat) - **Year Founded:** 2009 - **HQ Location:** New York, NY - **Twitter:** @Chartbeat (24,171 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1004390/ (133 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Online Media, Broadcast Media - **Company Size:** 49% Mid-Market, 26% Enterprise #### What Are Recent G2 Reviews of Chartbeat? **"[Excellent way to keep up with view goals](https://www.g2.com/survey_responses/chartbeat-review-9540331)"** **Rating:** 4.0/5.0 stars *— Joshua M.* [Read full review](https://www.g2.com/survey_responses/chartbeat-review-9540331) --- **"[Excellent Real Time News Traffic Analysis](https://www.g2.com/survey_responses/chartbeat-review-9670945)"** **Rating:** 4.0/5.0 stars *— Triyanto P.* [Read full review](https://www.g2.com/survey_responses/chartbeat-review-9670945) --- #### What Are G2 Users Discussing About Chartbeat? - [Who uses chartbeat?](https://www.g2.com/discussions/who-uses-chartbeat) - [How much is Chartbeat?](https://www.g2.com/discussions/how-much-is-chartbeat) - [What is chartbeat used for?](https://www.g2.com/discussions/what-is-chartbeat-used-for) ### 9. [Dreamdata](https://www.g2.com/products/dreamdata/reviews) Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number traces back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit. **Average Rating:** 4.7/5.0 **Total Reviews:** 261 **How Do G2 Users Rate Dreamdata?** - **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10) - **Engagement:** 9.0/10 (Category avg: 8.7/10) - **Trending:** 8.5/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) **Who Is the Company Behind Dreamdata?** - **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io) - **Company Website:** https://dreamdata.io/ - **Year Founded:** 2018 - **HQ Location:** Copenhagen, Capital Region - **Twitter:** @DreamdataIO (291 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dreamdata-io (103 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Head of Marketing, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Mid-Market, 33% Small-Business #### What Are Dreamdata's Pros and Cons? **Pros:** - Insights (47 reviews) - Analytics (39 reviews) - Attribution Accuracy (38 reviews) - Helpful (36 reviews) - Integrations (31 reviews) **Cons:** - Learning Curve (20 reviews) - Missing Features (13 reviews) - Inadequate Reporting (10 reviews) - Not Intuitive (10 reviews) - Complex Setup (9 reviews) ### What Do G2 Reviewers Say About Dreamdata? *AI-generated summary from verified user reviews* **Pros:** - Users value the **in-depth customer journey insights** provided by Dreamdata, enhancing their marketing efforts significantly. - Users value the **detailed insights** from Dreamdata, enhancing their understanding of customer journeys and performance analytics. - Users value the **attribution accuracy** of Dreamdata, gaining deep insights into customer journeys and impact on revenue. - Users value the **invaluable insights** from Dreamdata, enhancing understanding of customer journeys and driving impactful improvements. - Users value the **seamless integrations** of Dreamdata, enhancing their marketing strategies with continuous updates and new features. **Cons:** - Users experience a **steep learning curve** with Dreamdata, feeling overwhelmed and finding navigation challenging initially. - Users find **missing features** in Dreamdata, such as time comparison and funnel reports, limiting their data analysis capabilities. - Users highlight **inadequate reporting** , noting a lack of custom reports and essential funnel tracking features. - Users find the platform **not intuitive** , citing a steep learning curve and clunky navigation as major hurdles. - Users find the **complex setup** of Dreamdata time-consuming, requiring effort to connect data sources effectively. #### What Are Recent G2 Reviews of Dreamdata? **"[Dreamdata helps you make better data-driven decisions](https://www.g2.com/survey_responses/dreamdata-review-8890082)"** **Rating:** 4.5/5.0 stars *— Kürşat K.* [Read full review](https://www.g2.com/survey_responses/dreamdata-review-8890082) --- **"[Dreamdata Delivers Clear Multi-Touch Attribution and Customer Journey Insights](https://www.g2.com/survey_responses/dreamdata-review-12631818)"** **Rating:** 5.0/5.0 stars *— Daniel M.* [Read full review](https://www.g2.com/survey_responses/dreamdata-review-12631818) --- #### What Are G2 Users Discussing About Dreamdata? - [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for) ### 10. [CaliberMind](https://www.g2.com/products/calibermind/reviews) CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. We help Marketing Operations, Sales Operations and Revenue Operations Teams to Deploy Analytics and Custom Reporting At Scale. The era of spreadsheet scrambles, ad-hoc report pulls, and data guesswork that takes days is over. MOps teams shouldn’t be buried in tickets and manual rework — and Marketing leadership shouldn’t have to wait for their reports and then wonder if the numbers are right. CaliberMind helps you solve for both: Our dashboards deliver executive-ready insights, powered by harmonized data — no stitching, no second-guessing. Say goodbye to double-counting, under-reporting, and data wrangling. Say hello to “give me five minutes to check that.” **Average Rating:** 4.5/5.0 **Total Reviews:** 189 **How Do G2 Users Rate CaliberMind?** - **Sessions - Digital Analytics:** 8.7/10 (Category avg: 8.8/10) - **Engagement:** 8.7/10 (Category avg: 8.7/10) - **Trending:** 8.9/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) **Who Is the Company Behind CaliberMind?** - **Seller:** [CaliberMind](https://www.g2.com/sellers/calibermind) - **Company Website:** https://www.CaliberMind.com - **Year Founded:** 2016 - **HQ Location:** Boulder, CO - **Twitter:** @calibermind (640 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6439916/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Mid-Market, 44% Enterprise #### What Are CaliberMind's Pros and Cons? **Pros:** - Ease of Use (42 reviews) - Insights (40 reviews) - Attribution Accuracy (37 reviews) - Helpful (36 reviews) - Analytics (35 reviews) **Cons:** - Learning Curve (42 reviews) - Complexity (20 reviews) - Steep Learning Curve (19 reviews) - Limitations (14 reviews) - Not Intuitive (14 reviews) ### What Do G2 Reviewers Say About CaliberMind? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of CaliberMind, appreciating its simple setup and flexibility in reporting. - Users value the **in-depth insights** from CaliberMind, enhancing visibility into marketing impact and facilitating effective reporting. - Users value the **attribution accuracy** of CaliberMind, enabling precise insights into marketing impact on performance and budgeting. - Users commend the **responsive customer support** of CaliberMind, highlighting their quick solutions and dedication to satisfaction. - Users value the **insightful analytics** of CaliberMind, enabling deep campaign performance and revenue visibility across channels. **Cons:** - Users face a **steep learning curve** with CaliberMind, making setup and adoption challenging, especially for new marketers. - Users find the **complexity** of sharing data and navigating the platform to be a significant hurdle. - Users face a **steep learning curve** with CaliberMind, particularly for new marketers adapting to attribution concepts. - Users find **limitations in engagement capabilities** and express a need for improved organization and speed. - Users find CaliberMind's interface **not intuitive** , leading to challenges with configuration, setup, and data visualization. #### What Are Recent G2 Reviews of CaliberMind? **"[Flexible Attribution Models with Insightful Journey Reporting and Great Support](https://www.g2.com/survey_responses/calibermind-review-12946187)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/calibermind-review-12946187) --- **"[Clear Multi-Channel Revenue Impact Insights in One UI](https://www.g2.com/survey_responses/calibermind-review-12706399)"** **Rating:** 4.5/5.0 stars *— Kaitlyn H.* [Read full review](https://www.g2.com/survey_responses/calibermind-review-12706399) --- #### What Are G2 Users Discussing About CaliberMind? - [How do you use Calibermind?](https://www.g2.com/discussions/how-do-you-use-calibermind) - [What is the use of Calibermind?](https://www.g2.com/discussions/what-is-the-use-of-calibermind) - 1 comment - [What is Leadspace?](https://www.g2.com/discussions/what-is-leadspace) - [What does CaliberMind do?](https://www.g2.com/discussions/what-does-calibermind-do) - 1 comment ### 11. [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) Hotjar by Contentsquare is a digital experience insights platform designed to help individuals, startups, and growing businesses understand what their website or web app visitors are doing — and why. Trusted by over 1 million websites across 180+ countries, it is the go-to behavior analytics tool for teams who want fast, actionable insights without needing a data analyst or a complex setup. At the core of the platform are three product areas: Observe, Ask, and Engage. Observe tools — including Heatmaps and Session Recordings — let you see exactly how users interact with your website. Heatmaps visualize where people click, scroll, and move, helping you spot areas of friction or missed opportunity at a glance. Session Recordings capture real user journeys so you can watch individual visits, identify behavior trends, and uncover bugs with console tracking. Ask tools — including Surveys and a Feedback Widget — bring the voice of your customers directly into the product experience. Run on-site or external surveys, trigger them at the right moment in the user journey, and choose from 30+ pre-built templates covering topics like churn, NPS, product satisfaction, and content relevance. Engage streamlines the entire user research process from end to end: recruit participants, schedule sessions, conduct interviews, and get automatic recordings and transcripts — all in one place. What sets Hotjar by Contentsquare apart is its combination of depth and simplicity. The tools are intuitive enough for marketers, designers, and product managers to use independently, yet powerful enough to surface meaningful insights that drive real decisions. Hotjar complements your existing analytics stack — tools like Google Analytics or Mixpanel — by adding the qualitative layer that explains the numbers. **Average Rating:** 4.3/5.0 **Total Reviews:** 329 **How Do G2 Users Rate Hotjar by Contentsquare?** - **Sessions - Digital Analytics:** 8.7/10 (Category avg: 8.8/10) - **Engagement:** 9.1/10 (Category avg: 8.7/10) - **Trending:** 9.0/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) **Who Is the Company Behind Hotjar by Contentsquare?** - **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare) - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @Contentsquare (6,548 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2566485/ (1,696 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Digital Marketing Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 52% Small-Business, 37% Mid-Market #### What Are Hotjar by Contentsquare's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Features (12 reviews) - Heatmaps (11 reviews) - Helpful (10 reviews) - Session Replay (10 reviews) **Cons:** - Limitations (5 reviews) - Expensive (4 reviews) - Missing Features (4 reviews) - Recording Issues (4 reviews) - Difficult Filtering (3 reviews) ### What Do G2 Reviewers Say About Hotjar by Contentsquare? *AI-generated summary from verified user reviews* **Pros:** - Users find Hotjar **easy to set up and understand** , aiding quick identification of UX improvements and business issues. - Users appreciate the **ease of use and insightful features** of Hotjar, facilitating quick UX improvements and business growth. - Users value the **comprehensive heatmaps** of Hotjar for gaining crucial insights into user interactions on their sites. - Users find Hotjar **helpful** for gaining insights into user interaction and swiftly resolving UX issues. - Users value the **detailed session recordings** from Hotjar, revealing crucial insights into user behavior and UX improvements. **Cons:** - Users find that **heatmap accuracy issues** and session recording limits hinder the effectiveness of Hotjar. - Users find Hotjar to be **quite expensive** , as pricing is not holistic and charging is per feature. - Users find the **missing features** in Hotjar, particularly limited analytics and alignment issues on heatmaps, frustrating. - Users face **recording issues** with restrictive limits and slow load times, complicating review and data analysis. - Users find the **difficult filtering** of Hotjar's session recordings can hinder effective data analysis and review. #### What Are Recent G2 Reviews of Hotjar by Contentsquare? **"[Clear UX Insights with Hotjar Heatmaps and Session Recordings](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12593286)"** **Rating:** 4.5/5.0 stars *— Kamala B.* [Read full review](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12593286) --- **"[Easy Setup, Clear Heatmaps and Session Recordings for Fast UX Insights](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12517804)"** **Rating:** 4.5/5.0 stars *— Kanti G.* [Read full review](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12517804) --- #### What Are G2 Users Discussing About Hotjar by Contentsquare? - [What is Hotjar used for?](https://www.g2.com/discussions/what-is-hotjar-used-for) - 1 upvote ### 12. [BL.INK](https://www.g2.com/products/bl-ink/reviews) BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at scale. Use BL.INK for GS1 Digital Link, personalized 1:1 SMS programs, marketing attribution tracking, and anywhere you connect with customers. Branded, trusted links and QR codes improve engagement/conversion at every single touchpoint with your customers, prospects, supply chain, and partners. BL.INK helps you scale digital product passports (DPP) and customized, personalized landing pages in moments using existing or new data from multiple sources or systems. Easily share information on traceability, sustainability, supply chain, product specifications, warranty registration, post-sale support and more, all from a single QR code, turning your product into an always-on media channel. Role-based access controls, broken link alerts, GS1 Digital Link validation and workflows, ability to edit links with zero down-time, integration with your tech stack, and QR codes that last 50 years. Rules-based link routing for customized experiences. SOC2 Type 2 accredited, encrypted data, GDPR- and HIPAA-compliant. Since 2008, BL.INK has served enterprise organizations including Target, Bank of America, Nestle, Room and Board, and thousands more. **Average Rating:** 4.5/5.0 **Total Reviews:** 345 **How Do G2 Users Rate BL.INK?** - **Sessions - Digital Analytics:** 8.1/10 (Category avg: 8.8/10) - **Engagement:** 8.3/10 (Category avg: 8.7/10) - **Trending:** 8.1/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) **Who Is the Company Behind BL.INK?** - **Seller:** [Bl.Ink](https://www.g2.com/sellers/bl-ink) - **Year Founded:** 2008 - **HQ Location:** Austin, Texas - **LinkedIn® Page:** https://www.linkedin.com/company/10002994/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 63% Small-Business, 19% Mid-Market #### What Are Recent G2 Reviews of BL.INK? **"[Versatile and easy](https://www.g2.com/survey_responses/bl-ink-review-7057840)"** **Rating:** 4.0/5.0 stars *— Nell V.* [Read full review](https://www.g2.com/survey_responses/bl-ink-review-7057840) --- **"[Efficient, user friendly, and it works](https://www.g2.com/survey_responses/bl-ink-review-8849331)"** **Rating:** 5.0/5.0 stars *— Neil T.* [Read full review](https://www.g2.com/survey_responses/bl-ink-review-8849331) --- #### What Are G2 Users Discussing About BL.INK? - [What is BL.INK used for?](https://www.g2.com/discussions/what-is-bl-ink-used-for) - 1 comment ### 13. [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) Rokt mParticle is a hybrid customer data platform (CDP) that combines real-time streaming architecture with composable, warehouse-native architecture in a single platform. It is purpose-built for enterprise teams who need both: activating customer data in real time from streaming pipelines and directly from their cloud data warehouse, without rebuilding infrastructure or duplicating data. With hundreds of API-based integrations, Rokt mParticle makes data flow seamlessly across every channel so marketing, product, and data teams can move faster with less hassle. Core capabilities include Customer 360 identity resolution, AI-powered audience segmentation, predictive analytics, and end-to-end data governance with built-in privacy controls. Rokt mParticle connects to 300+ native integrations, routing customer data across marketing, product, and analytics tools without data loss or latency. Global brands including HBO Max, JetBlue, SoFi, Burger King, Chick-fil-A, Spotify, and Klarna use Rokt mParticle to improve identity match rates, grow high-value audiences, lower customer acquisition costs, and drive measurable revenue lift across channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 175 **How Do G2 Users Rate mParticle by Rokt?** - **Sessions - Digital Analytics:** 8.0/10 (Category avg: 8.8/10) - **Engagement:** 8.2/10 (Category avg: 8.7/10) - **Trending:** 8.3/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) **Who Is the Company Behind mParticle by Rokt?** - **Seller:** [ROKT](https://www.g2.com/sellers/rokt) - **Company Website:** https://rokt.com - **Year Founded:** 2012 - **HQ Location:** New York, US - **Twitter:** @ROKT (1,134 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/rokt/ (752 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Data Analyst - **Top Industries:** Financial Services, Information Technology and Services - **Company Size:** 53% Mid-Market, 27% Small-Business #### What Are mParticle by Rokt's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Insights (4 reviews) - Automation Efficiency (2 reviews) - Collaboration (2 reviews) - Easy Creation (2 reviews) **Cons:** - Complex Configuration (2 reviews) - Complexity (2 reviews) - Complexity Issues (2 reviews) - Learning Curve (2 reviews) - Steep Learning Curve (2 reviews) ### What Do G2 Reviewers Say About mParticle by Rokt? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of mParticle, enhancing data organization and integration across platforms effortlessly. - Users appreciate the **efficient organization of customer data** with mParticle, simplifying analysis and enhancing event tracking. - Users value the **automation efficiency** of mParticle, streamlining customer data management and reducing manual effort significantly. - Users value the **collaboration capability** of mParticle, streamlining data management across platforms and enhancing audience sharing. - Users highlight the **easy creation** of audiences with mParticle, appreciating seamless integration and excellent customer support. **Cons:** - Users struggle with the **complex configuration** of mParticle, finding the learning curve and interface overwhelming and time-consuming. - Users find the **complexity of mParticle** challenging, especially due to a steep learning curve and overwhelming features. - Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively. - Users struggle with the **steep learning curve** of mParticle, finding initial navigation and understanding cumbersome and time-consuming. - Users struggle with the **steep learning curve** of mParticle, finding it challenging to grasp essential concepts and configurations. #### What Are Recent G2 Reviews of mParticle by Rokt? **"[A tool that covers all the essentials to enable multi-channel marketing](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12460934)"** **Rating:** 4.0/5.0 stars *— Ben D.* [Read full review](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12460934) --- **"[Love the tool mParticle – but with some troubles](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12086424)"** **Rating:** 4.0/5.0 stars *— Ayur M.* [Read full review](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12086424) --- #### What Are G2 Users Discussing About mParticle by Rokt? - [What is Indicative used for?](https://www.g2.com/discussions/what-is-indicative-used-for) - [What is mParticle used for?](https://www.g2.com/discussions/what-is-mparticle-used-for) ### 14. [StatCounter](https://www.g2.com/products/statcounter/reviews) StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. **Average Rating:** 4.3/5.0 **Total Reviews:** 114 **How Do G2 Users Rate StatCounter?** - **Sessions - Digital Analytics:** 9.0/10 (Category avg: 8.8/10) - **Engagement:** 8.3/10 (Category avg: 8.7/10) - **Trending:** 8.2/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) **Who Is the Company Behind StatCounter?** - **Seller:** [StatCounter](https://www.g2.com/sellers/statcounter) - **Year Founded:** 1999 - **HQ Location:** Dublin, Ireland - **Twitter:** @statcounter (4,124 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/155652/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 61% Small-Business, 33% Mid-Market #### What Are Recent G2 Reviews of StatCounter? **"[Add new dimensions to the statistics](https://www.g2.com/survey_responses/statcounter-review-1647956)"** **Rating:** 5.0/5.0 stars *— Verified User in Education Management* [Read full review](https://www.g2.com/survey_responses/statcounter-review-1647956) --- **"[Competent and easy to use for website tracking](https://www.g2.com/survey_responses/statcounter-review-9127838)"** **Rating:** 4.5/5.0 stars *— Elena M.* [Read full review](https://www.g2.com/survey_responses/statcounter-review-9127838) --- #### What Are G2 Users Discussing About StatCounter? - [What are the benefits and drawbacks of using StatCounter for website analytics?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-statcounter-for-website-analytics) - [What is StatCounter used for?](https://www.g2.com/discussions/what-is-statcounter-used-for) ### 15. [Smartlook](https://www.g2.com/products/smartlook/reviews) Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easily understand how customers precisely interact with their website and app by: - Watching recordings of every user, and seeing exactly what they see, down to the same resolution. - Using automatically tracked events generated within the website/app, from tapping a button to typing text. - Building conversion funnels and finding out where most of their users are leaving the website/app (and seeing what they did before they left). - Creating heatmaps of visitors’ clicks, scrolls, and moves, to highlight popular elements. Smartlook cuts out all the guesswork and gathers brands’ app data together on one central dashboard, which enables sharing and collaborating with colleagues. This means clear, data-driven decision-making for product managers, marketers, UX designers, and developers to constantly improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX. **Average Rating:** 4.6/5.0 **Total Reviews:** 837 **How Do G2 Users Rate Smartlook?** - **Sessions - Digital Analytics:** 8.8/10 (Category avg: 8.8/10) - **Engagement:** 8.7/10 (Category avg: 8.7/10) - **Trending:** 8.5/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) **Who Is the Company Behind Smartlook?** - **Seller:** [Cisco](https://www.g2.com/sellers/cisco) - **Year Founded:** 1984 - **HQ Location:** San Jose, CA - **Twitter:** @Cisco (720,366 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/cisco/ (95,545 employees on LinkedIn®) - **Ownership:** NASDAQ:CSCO **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 85% Small-Business, 12% Mid-Market #### What Are Smartlook's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Insights (3 reviews) - Analytics (2 reviews) - Free Usage (2 reviews) - User Interface (2 reviews) **Cons:** - Cluttered Interface (1 reviews) - Complex Features (1 reviews) - Dashboard Issues (1 reviews) - Data Retention (1 reviews) - Delays (1 reviews) ### What Do G2 Reviewers Say About Smartlook? *AI-generated summary from verified user reviews* **Pros:** - Users find Smartlook's **ease of use** exceptional, enhancing their ability to track user behavior effortlessly. - Users appreciate the **clean and attractive interface** , making navigation and analytics effortless and efficient. - Users appreciate the **comprehensive analytics** from Smartlook, enabling informed decisions through visual user behavior insights. - Users appreciate the **useful free plan** of Smartlook, making it ideal for trials and small projects. - Users appreciate the **clean and attractive interface** of Smartlook, making navigation and analytics intuitive and effective. **Cons:** - Users find the **cluttered interface** can be overwhelming, diminishing the convenience of the Smartlook experience. - Users find the **complex features** of Smartlook challenging, especially with limited tracking and heat map functionality. - Users find the **dashboard issues** can lead to a cluttered experience and occasional visual glitches. - Users are frustrated by the **limited 1-month data retention** with the free version, impacting long-term analysis. - Users face **delays** with Smartlook's limited tracking and heat map deactivation, hindering their analysis experience. #### What Are Recent G2 Reviews of Smartlook? **"[Smartlook Makes Troubleshooting Customer Issues Easy](https://www.g2.com/survey_responses/smartlook-review-12700350)"** **Rating:** 4.5/5.0 stars *— Rylee S.* [Read full review](https://www.g2.com/survey_responses/smartlook-review-12700350) --- **"[I use smartlook to understand user behaviour on our website](https://www.g2.com/survey_responses/smartlook-review-8289390)"** **Rating:** 5.0/5.0 stars *— Verified User in Market Research* [Read full review](https://www.g2.com/survey_responses/smartlook-review-8289390) --- #### What Are G2 Users Discussing About Smartlook? - [What is Smartlook used for?](https://www.g2.com/discussions/what-is-smartlook-used-for) ### 16. [GoSquared](https://www.g2.com/products/gosquared/reviews) Turn more visitors into customers. A suite of integrated products to help you grow your online business. – Analytics: traffic sources, campaign tracking, new visits % – Live Chat: targeted messaging, lead capture, shared team inbox – Customer Data Hub: automatic lead enrichment, company info **Average Rating:** 4.5/5.0 **Total Reviews:** 74 **How Do G2 Users Rate GoSquared?** - **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10) - **Engagement:** 9.0/10 (Category avg: 8.7/10) - **Trending:** 8.9/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) **Who Is the Company Behind GoSquared?** - **Seller:** [GoSquared](https://www.g2.com/sellers/gosquared) - **Year Founded:** 2006 - **HQ Location:** London, United Kingdom - **Twitter:** @GoSquared (5,230 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1498461/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 45% Small-Business, 37% Mid-Market #### What Are Recent G2 Reviews of GoSquared? **"[I really love GoSquared, it's the best!](https://www.g2.com/survey_responses/gosquared-review-6521608)"** **Rating:** 5.0/5.0 stars *— Melissa H.* [Read full review](https://www.g2.com/survey_responses/gosquared-review-6521608) --- **"[GoSquared helps in Real-Time Analytics and Engaging Customer Insights](https://www.g2.com/survey_responses/gosquared-review-8186696)"** **Rating:** 4.5/5.0 stars *— AJAY S.* [Read full review](https://www.g2.com/survey_responses/gosquared-review-8186696) --- #### What Are G2 Users Discussing About GoSquared? - [What is GoSquared used for?](https://www.g2.com/discussions/what-is-gosquared-used-for) ### 17. [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels. It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests. (Matomo was formerly known as Piwik). Please visit matomo.org for more information. **Average Rating:** 4.2/5.0 **Total Reviews:** 93 **How Do G2 Users Rate Matomo (Formerly Piwik)?** - **Sessions - Digital Analytics:** 8.5/10 (Category avg: 8.8/10) - **Engagement:** 8.5/10 (Category avg: 8.7/10) - **Trending:** 8.1/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10) **Who Is the Company Behind Matomo (Formerly Piwik)?** - **Seller:** [Matomo Analytics](https://www.g2.com/sellers/matomo-analytics) - **Year Founded:** 2007 - **HQ Location:** Wellington, Wellington - **Twitter:** @matomo_org (9,590 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/matomo/ (66 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Project Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 50% Small-Business, 28% Mid-Market #### What Are Matomo (Formerly Piwik)'s Pros and Cons? **Pros:** - Customization (1 reviews) - Data Collection (1 reviews) - Ease of Use (1 reviews) - Insights (1 reviews) - Options (1 reviews) ### What Do G2 Reviewers Say About Matomo (Formerly Piwik)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **customization capabilities** in Matomo, allowing for easy report and customer journey adjustments. - Users enjoy the **easy data sorting and customization** in Matomo, enhancing their data collection experience significantly. - Users find Matomo's interface to be **easy to use** , enhancing data sorting and report customization effortlessly. - Users value the **ease of data sorting and customization** in Matomo, finding it superior to other platforms. - Users appreciate the **easy data sorting and customization** in Matomo, enhancing their data collection experience. #### What Are Recent G2 Reviews of Matomo (Formerly Piwik)? **"[Easy Data Viewing with Straightforward Custom Reports & Customer Journeys](https://www.g2.com/survey_responses/matomo-formerly-piwik-review-12344411)"** **Rating:** 4.5/5.0 stars *— Michael B.* [Read full review](https://www.g2.com/survey_responses/matomo-formerly-piwik-review-12344411) --- **"[Best in class analytic, much better than google](https://www.g2.com/survey_responses/matomo-formerly-piwik-review-12661722)"** **Rating:** 5.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/matomo-formerly-piwik-review-12661722) --- #### What Are G2 Users Discussing About Matomo (Formerly Piwik)? - [What do you like most about Matomo for website analytics, and how does it compare to other tools?](https://www.g2.com/discussions/what-do-you-like-most-about-matomo-for-website-analytics-and-how-does-it-compare-to-other-tools) - [What is Matomo (Formerly Piwik) used for?](https://www.g2.com/discussions/what-is-matomo-formerly-piwik-used-for) ### 18. [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention. **Average Rating:** 4.1/5.0 **Total Reviews:** 164 **How Do G2 Users Rate Kissmetrics?** - **Sessions - Digital Analytics:** 8.3/10 (Category avg: 8.8/10) - **Engagement:** 8.1/10 (Category avg: 8.7/10) - **Trending:** 7.6/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10) **Who Is the Company Behind Kissmetrics?** - **Seller:** [Kissmetrics](https://www.g2.com/sellers/kissmetrics) - **Year Founded:** 2008 - **HQ Location:** San Francisco, CA - **Twitter:** @Kissmetrics (203,840 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1541358/ (40 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Internet - **Company Size:** 54% Small-Business, 34% Mid-Market #### What Are Recent G2 Reviews of Kissmetrics? **"[Timely web data analytics for favorable decision making](https://www.g2.com/survey_responses/kissmetrics-review-7965606)"** **Rating:** 4.5/5.0 stars *— Eric M.* [Read full review](https://www.g2.com/survey_responses/kissmetrics-review-7965606) --- **"[Excellent Human Behavior Analytics Platform with In-depth Insights](https://www.g2.com/survey_responses/kissmetrics-review-8338051)"** **Rating:** 5.0/5.0 stars *— Matt A.* [Read full review](https://www.g2.com/survey_responses/kissmetrics-review-8338051) --- #### What Are G2 Users Discussing About Kissmetrics? - [What is Kissmetrics used for?](https://www.g2.com/discussions/what-is-kissmetrics-used-for) - 1 upvote ## What Is Digital Analytics Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Digital Analytics Software? - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Session Replay Software](https://www.g2.com/categories/session-replay) - [Product Analytics Software](https://www.g2.com/categories/product-analytics)