The Top 20 Easiest To Use Demand Side Platform (DSP)

See the top Demand Side Platform (DSP) products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

StackAdapt

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.6

9.1

Meets Requirements

Average: 8.8

9.3

Customer Segment Breakdown

Small Business

63%

Mid Market

32%

Enterprise

Gold Lasso

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.6

Ease of Use

Average: 8.6

9.5

Meets Requirements

Average: 8.8

9.7

Customer Segment Breakdown

Small Business

42%

Mid Market

50%

Enterprise

Simpli.fi

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.5

Ease of Use

Average: 8.6

9.3

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

59%

Mid Market

35%

Enterprise

AdRoll ABM (Formerly RollWorks)

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.6

Ease of Use

Average: 8.6

8.9

Meets Requirements

Average: 8.8

9.3

Customer Segment Breakdown

Small Business

28%

Mid Market

57%

Enterprise

16%

AdLib DSP

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.6

9.3

Meets Requirements

Average: 8.8

8.9

Customer Segment Breakdown

Small Business

84%

Mid Market

16%

Basis

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.0

Ease of Use

Average: 8.6

8.5

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

64%

Mid Market

28%

Enterprise

Vistar Media

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.7

Ease of Use

Average: 8.6

9.4

Meets Requirements

Average: 8.8

9.6

Customer Segment Breakdown

Small Business

59%

Mid Market

24%

Enterprise

18%

BidTheatre

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.9

Ease of Use

Average: 8.6

9.4

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

89%

Mid Market

Enterprise

AdRoll

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.7

Ease of Use

Average: 8.6

8.5

Meets Requirements

Average: 8.8

8.5

Customer Segment Breakdown

Small Business

57%

Mid Market

35%

Enterprise

#10

illumin

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.6

Ease of Use

Average: 8.6

8.4

Meets Requirements

Average: 8.8

8.3

Customer Segment Breakdown

Small Business

58%

Mid Market

31%

Enterprise

11%

#11

The Trade Desk

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.1

Ease of Use

Average: 8.6

7.7

Meets Requirements

Average: 8.8

8.5

Customer Segment Breakdown

Small Business

27%

Mid Market

46%

Enterprise

27%

#12

Viant Technology

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.2

Ease of Use

Average: 8.6

8.1

Meets Requirements

Average: 8.8

8.4

Customer Segment Breakdown

Small Business

39%

Mid Market

40%

Enterprise

20%

#13

Google Marketing Platform

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.9

Ease of Use

Average: 8.6

9.1

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

25%

Mid Market

48%

Enterprise

27%

#14

Quantcast Platform

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.5

Ease of Use

Average: 8.6

8.4

Meets Requirements

Average: 8.8

8.1

Customer Segment Breakdown

Small Business

34%

Mid Market

41%

Enterprise

25%

#15

Demandbase One

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.3

Ease of Use

Average: 8.6

7.7

Meets Requirements

Average: 8.8

9.0

Customer Segment Breakdown

Small Business

19%

Mid Market

49%

Enterprise

32%

#16

Eskimi DSP

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.0

Ease of Use

Average: 8.6

8.6

Meets Requirements

Average: 8.8

8.2

Customer Segment Breakdown

Small Business

67%

Mid Market

26%

Enterprise

#17

Choozle

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.9

Ease of Use

Average: 8.6

8.1

Meets Requirements

Average: 8.8

8.1

Customer Segment Breakdown

Small Business

73%

Mid Market

21%

Enterprise

#18

MediaMath by Infillion

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.7

Ease of Use

Average: 8.6

8.5

Meets Requirements

Average: 8.8

8.1

Customer Segment Breakdown

Small Business

25%

Mid Market

52%

Enterprise

23%

#19

Criteo Commerce Growth

7.3

Overall Usability Score

7.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.3

Ease of Use

Average: 8.6

8.1

Meets Requirements

Average: 8.8

8.3

Customer Segment Breakdown

Small Business

41%

Mid Market

47%

Enterprise

12%

#20

mediasmart

7.1

Overall Usability Score

7.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.9

Ease of Use

Average: 8.6

7.8

Meets Requirements

Average: 8.8

7.8

Customer Segment Breakdown

Small Business

72%

Mid Market

22%

Enterprise