# Best Demand Side Platform (DSP) - Page 9

## How Many Demand Side Platform (DSP) Products Does G2 Track?

**Total Products under this Category:** 158

### Category Stats (Aug 2026)

- **Average Rating:** 4.25/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Demand Side Platform (DSP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,000+ Authentic Reviews
- 158+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Demand Side Platform (DSP)
 ![G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=5532&focus%5B%5D=64423&focus%5B%5D=10731&focus%5B%5D=5010&focus%5B%5D=54066&focus%5B%5D=2935)

Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Viant Technology, Simpli.fi, AdRoll ABM (Formerly RollWorks), and Google Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=simpli-fi&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=google-marketing-platform)

**Sponsored**

### Teikametrics

Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-08-13T22%3A35%3A08Z&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3FhsCtaTracking%3D2c5d84bb-b7ad-4027-92bf-9d11ce268071%257C93a75471-8520-4a49-a03a-074540e89ce8%26page%3D9&secure%5Btoken%5D=c7b0ebe5f830f5e7944f2da981165793db28fdd73895ca6506b80349416eb43a&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url)

### [Blasto](https://www.g2.com/products/blasto/reviews)

Blasto is a full-scale programmatic advertising ecosystem with a next-generation DSP and deep expertise in niche audience activation. We deliver premium video inventory, high-quality in-app and open-web traffic, and transparent performance at scale. Blasto partners with advertisers, publishers, and ad tech vendors to ensure 100% brand-safe, fraud-filtered supply, supported by 24/7 monitoring and strict quality controls. Driven by an innovation-focused team, we aim to set new standards for programmatic excellence. Our commitment to service has been recognised globally, with our team shortlisted for Best Customer Service 2025 by VideoWeek.

#### Who Is the Company Behind Blasto?

- **Seller:** [Blasto](https://www.g2.com/sellers/blasto)
- **Year Founded:** 2009
- **HQ Location:** Warsaw, PL
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a22038bbcfe10ab71bd06cc54ef12754bcc8ae49ee1802fdb8bbca2c21788f1&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2FBlasto%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [BPRISE](https://www.g2.com/products/bprise/reviews)

BPRISE is an advertising and marketing technology firm that brings brands and agencies closer to their customers in the online and offline space through ads triggered at relevant locations and measuring the impact of ads on conversion and engagement.

#### Who Is the Company Behind BPRISE?

- **Seller:** [Euler Media](https://www.g2.com/sellers/euler-media)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Concord](https://www.g2.com/products/concord-2026-07-27/reviews)

Concord is an advanced media buying execution platform that automates the transformation of advertising briefs into live campaigns, streamlining the entire process from setup to optimization across multiple buying platforms. By integrating with leading advertising platforms, Concord ensures consistent campaign management, reducing manual effort and enhancing operational efficiency. Key Features and Functionality: - Media Plan Interpretation: Concord parses briefs and media plans in various formats to extract goals, budgets, and constraints, facilitating accurate campaign setup. - Cross-Platform Execution: The platform enables the operation of the same media plan across different buying platforms with consistent rules and settings, ensuring uniformity and coherence. - Automated Setup: Concord generates campaigns with precise naming conventions, targeting parameters, budgets, and tracking mechanisms, eliminating the need for manual configuration. - Live Optimization: The system continuously monitors pacing and performance metrics, adjusting bids and configurations in real-time to optimize campaign outcomes. - Contextual Reporting: Users have access to interpreted performance metrics and insights directly within the workflow, enabling informed decision-making. Primary Value and User Solutions: Concord addresses the challenges of manual campaign setup and management by automating repetitive tasks, thereby reducing operational waste and minimizing errors. This automation allows media traders to launch campaigns more swiftly, achieving faster time-to-live and increasing campaign throughput without expanding team size. By standardizing execution processes, Concord empowers teams to focus on strategic initiatives, enhancing overall campaign performance and efficiency.

#### Who Is the Company Behind Concord?

- **Seller:** [Concord](https://www.g2.com/sellers/concord-2026-07-28)
- **Year Founded:** 2026
- **HQ Location:** N/A
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=682a66dfdad908ddd44493d8433fdfe8e2bb6f2ac2f67558c5fe46f93bf99cfb&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fconcordad&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Criteo Commerce Max (Retail Media)](https://www.g2.com/products/criteo-commerce-max-retail-media/reviews)

Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchandising decisions.

**Average Rating:** 4.0/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Criteo Commerce Max (Retail Media)?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Criteo Commerce Max (Retail Media)?

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo  
18,673 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,912 employees on LinkedIn®
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 39% Small, 33% Medium

#### What Are Recent G2 Reviews of Criteo Commerce Max (Retail Media)?

**["One Of The Best Open Internet Platform For E commerce Business"](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748)**

**Rating:** 4.5/5.0 stars

_— Prakash T._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748)

**["Criteo is very effective platform for us especially for retargeting campaigns"](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627)**

**Rating:** 5.0/5.0 stars

_— Büşra A._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627)

#### What Are G2 Users Discussing About Criteo Commerce Max (Retail Media)?

- [What is Retail Media by Criteo used for?](https://www.g2.com/discussions/what-is-retail-media-by-criteo-used-for)

### [DeepIntent](https://www.g2.com/products/deepintent/reviews)

DeepIntent is the leading demand side platform (DSP) purpose-built for pharmaceutical brands and their agencies. Powered by Health Intelligence™, DeepIntent gives healthcare marketers the tools to plan, activate, and measure programmatic advertising campaigns with unmatched precision, all within a privacy-compliant, HIPAA-safe environment. Unlike general-purpose DSPs, DeepIntent is designed specifically for the complexities of healthcare advertising. The platform enables pharmaceutical advertisers to identify and reach verified healthcare professional (HCP) audiences through deterministic HCP targeting, as well as patient audiences at scale, ensuring the right message reaches the right person at the right moment in the care journey. DeepIntent supports omnichannel campaign activation across connected TV (CTV), display, video, audio, digital out-of-home (DOOH), and electronic health records (EHR). This breadth of channel coverage allows pharma brands and agencies to engage both HCPs and patients wherever they consume media, from the living room screen to the point of care. What sets DeepIntent apart is its ability to close the loop between media spend and clinical impact. Through integrations with real-world data sources, the platform measures outcomes including script lift, audience quality, and patient engagement, giving marketers a clear picture of how pharmaceutical advertising investments translate into tangible health and business results. DeepIntent is built with privacy at its core, meeting the strict data requirements of the pharmaceutical and healthcare industries. Marketers can activate campaigns confidently knowing that data handling, audience targeting, and measurement all adhere to HIPAA standards and industry privacy best practices. From brand awareness to HCP detailing to patient support programs, DeepIntent empowers healthcare marketers to drive meaningful outcomes, connecting media strategy to real-world clinical impact at scale.

#### Who Is the Company Behind DeepIntent?

- **Seller:** [DeepIntent](https://www.g2.com/sellers/deepintent)
- **Year Founded:** 2016
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=077af2752190e78530cfbaa1a52ee4512b86930a86c587ead840922b4d340d15&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeepintent%2F&secure%5Burl_type%5D=linkedin_company_website)  
378 employees on LinkedIn®

### [Doceree Exchange](https://www.g2.com/products/doceree-exchange/reviews)

A specialized Demand-side platform (DSP) for Endemic & Point-of-Care media buying. Activate audiences from Doceree Target and studies from Perform and optimize your campaigns in real-time.

#### Who Is the Company Behind Doceree Exchange?

- **Seller:** [Doceree](https://www.g2.com/sellers/doceree)
- **Year Founded:** 2020
- **HQ Location:** Parsippany, New Jersey, United States
- **Twitter:** @doceree  
118 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e37a4ebaa1aa370cb0f8e8abfe74bd85f57794565e1a70f22a0534a5021ce318&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdoceree%2F&secure%5Burl_type%5D=linkedin_company_website)  
211 employees on LinkedIn®

### [ExactDrive](https://www.g2.com/products/exactdrive/reviews)

Energize your media buys.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind ExactDrive?

- **Seller:** [ExactDrive](https://www.g2.com/sellers/exactdrive)
- **Year Founded:** 2011
- **HQ Location:** Milwaukee, US
- **Twitter:** @ExactDrive  
11,381 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=738e7a72a2c81d8ed23cc12020ee84302100f9692bcb3898c2f15a295efc5e7b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexact-drive-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large, 100% Small

#### What Are Recent G2 Reviews of ExactDrive?

**["Good program"](https://www.g2.com/survey_responses/exactdrive-review-565981)**

**Rating:** 5.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/exactdrive-review-565981)

#### What Are G2 Users Discussing About ExactDrive?

- [What is ExactDrive used for?](https://www.g2.com/discussions/what-is-exactdrive-used-for)

### [Fliphound](https://www.g2.com/products/fliphound/reviews)

Are you looking to attract new customers, promote your business, stand out from the competition, or reach local customers? Outdoor advertising costs less than radio advertising, TV advertising or print ads on a cost per impression basis and allows you reach the right audience at the right time.

#### Who Is the Company Behind Fliphound?

- **Seller:** [Fliphound](https://www.g2.com/sellers/fliphound)
- **Year Founded:** 2011
- **HQ Location:** Wichita, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9ff797b35c57a8dad20813b94e96959b8793d964f2af28326d339a753608a431&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffliphound&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Groundhog Technologies](https://www.g2.com/products/groundhog-technologies/reviews)

"Groundhog Technologies was founded in 2001 as a spin-off from the Massachusetts Institute of Technology. Since then, our Mobility Intelligence Platform has analyzed many of the busiest mobile networks in the world; saving operators millions of dollars, increasing customer satisfaction and generating new revenues. We applies a combination of Chaos Theory-based Geolocation models and Human Mobility Deep Learning Algorithms to transform raw network data into monetizable assets. With that knowledge we can help mobile operators improve business results across various departments: Network & Operations, Customer Experience, Sales & Marketing, Digital Services, and now being extended to the Public Health domain. Besides our flagship product CovMo™, our MI-DMP™, MI-DSP™ as well as RealMotion™ are widely-recognized by worldwide customers."

#### Who Is the Company Behind Groundhog Technologies?

- **Seller:** [Groundhog Technologies](https://www.g2.com/sellers/groundhog-technologies)
- **Year Founded:** 2001
- **HQ Location:** Plano, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9bfcb302bde5b24dfc6a5f8afb3e70dbce79c8ec720e44839aa062ff3584397&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgroundhog-technologies-inc.&secure%5Burl_type%5D=linkedin_company_website)  
115 employees on LinkedIn®

### [Hybe.io](https://www.g2.com/products/hybe-io/reviews)

Hybe is a 360-performance solution for mobile app promotion. We help apps to grow with an ultimate synergy of high-quality traffic and innovative technologies. Reach the ultimate results through transparent instruments with Hybe.

#### Who Is the Company Behind Hybe.io?

- **Seller:** [Hybe.io](https://www.g2.com/sellers/hybe-io)
- **HQ Location:** Berlin, DE
- **Twitter:** @HybeIo  
9 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2fea36172fdffda9d04bdbc53b02b6a0d900d1cf3183b3af28c88ebe7ba2643e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F71106575&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

### [Jamloop](https://www.g2.com/products/jamloop/reviews)

JamLoop is a connected TV (CTV) and digital performance advertising platform designed for brands and agencies—from national advertisers with local markets to mid-market teams new to TV—that need streaming TV to deliver measurable business outcomes. The platform helps performance-focused teams plan, activate, and measure streaming TV campaigns with the same accountability and operational rigor applied to channels like search and social. JamLoop operates as a unified, CTV-first platform that combines media buying, campaign management, and outcome-based measurement in a single system. It is commonly used by national brands with local markets, regional and franchise advertisers, and agencies responsible for proving performance across distributed markets, physical locations, and mixed online and offline revenue models. The platform is commonly used by national brands with local markets, regional advertisers, franchise organizations, and agencies managing performance-driven clients across multiple locations. Unlike many CTV solutions built on third-party DSPs and legacy TV measurement models, JamLoop is built with proprietary technology that emphasizes transparency, control, and exposure-based attribution. This allows advertisers to understand how streaming TV influences real consumer behavior—where revenue is actually generated—not just proxy metrics like impressions or clicks. Key capabilities of JamLoop include: - Unified CTV planning and activation through a CTV-first DSP that centralizes buying, pacing, and optimization without relying on opaque supply paths - Exposure-based attribution that ties performance outcomes directly to impression-level CTV exposure for clearer, defensible measurement - Offline outcome measurement, including foot traffic attribution and offline sales attribution using first-party transaction data - Online and offline outcome unification, bringing ecommerce conversions, store visits, and offline sales into a single performance view - Market- and location-level reporting, enabling analysis of performance by ZIP code, region, or individual location - Real-time campaign controls, allowing advertisers to adjust budgets, targeting, frequency, and creative while campaigns are live JamLoop is built to support the evolving definition of “performance TV,” recognizing that while streaming audiences are digital, many purchasing decisions still occur offline. By measuring tangible business outcomes instead of simply clicks and impressions, JamLoop helps advertisers evaluate whether streaming TV worked, justify continued investment, and operate CTV as a scalable performance channel rather than a post-campaign awareness tactic.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Jamloop?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Jamloop?

- **Seller:** [Jamloop](https://www.g2.com/sellers/jamloop)
- **Company Website:** www.jamloop.com
- **Year Founded:** 2018
- **HQ Location:** Walnut Creek, US
- **Twitter:** @Jamloop  
335 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4670038aba83aff0e6d281cce4b8c4c007df6219e5f9bd526c0d5ab9c6b4b4d6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjamloop&secure%5Burl_type%5D=linkedin_company_website)  
66 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Jamloop?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **real-time analytics** of Jamloop, enhancing campaign performance and optimizing strategies effectively.
- Users appreciate the **comprehensive audience targeting** of Jamloop, enhancing campaign effectiveness and strategy refinement.
- Users appreciate the **straightforward campaign management** of Jamloop, making it accessible and effective for optimizing advertising strategies.
- Users value the **transparent performance results** of Jamloop, enabling optimized ROI and refined strategies for campaigns.
- Users value the **transparent reporting capabilities** of Jamloop, enhancing ad placement insights and optimizing marketing strategies.

##### Cons

- Users note **limited customization** options in Jamloop's reporting dashboard, which hinders their campaign optimization efforts.
- Users face **optimization issues** due to a steep learning curve and occasional lags in performance data updates.
- Users face **reporting limitations** with Jamloop due to lag in data updates and lack of customization options.
- Users report a **slow performance** in data updates, hindering timely optimization of their campaigns on Jamloop.
- Users find the **time-consuming learning curve** challenging, hindering effective use of Jamloop's advanced features.

#### What Are Recent G2 Reviews of Jamloop?

**["A Powerful Platform for Streamlined Media Buying and Targeted Campaigns"](https://www.g2.com/survey_responses/jamloop-review-11774848)**

**Rating:** 5.0/5.0 stars

_— Tharindu S._

[Read full review](https://www.g2.com/survey_responses/jamloop-review-11774848)

### [Jampp](https://www.g2.com/products/jampp/reviews)

Jampp is a programmatic advertising platform used by the most ambitious companies to accelerate their mobile businesses. Founded in 2013, Jampp leverages machine learning, creative optimization and proprietary advertising solutions to drive incremental growth for its customers, whether that means reaching new users or increasing post-install conversions. In 2021, the company joined the Affle group, a global consumer intelligence technology company. For more information, visit jampp.com

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Jampp?

- **Performance and Reliability:** 6.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Jampp?

- **Seller:** [Jampp](https://www.g2.com/sellers/jampp)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=faa9a5c807fc95adadbec083180bf55d553a46feaeabdb72efaf5fab1b18f0d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjampp%2F&secure%5Burl_type%5D=linkedin_company_website)  
101 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Jampp?

**["Makes campaign creation and management a breeze"](https://www.g2.com/survey_responses/jampp-review-10080242)**

**Rating:** 4.5/5.0 stars

_— Narendra S._

[Read full review](https://www.g2.com/survey_responses/jampp-review-10080242)

### [Kubient](https://www.g2.com/products/kubient/reviews)

We're transforming digital advertising to audience-based marketing. Our Audience Cloud's open marketplace is a single point of entry for advertisers & publishers to reach, monetize and connect their digital audiences. In a transparent programmatic environment with pre-bid ad fraud prevention. Full-stack Audience Advertising. Experience the power of the first modular end to end cloud-based infrastructure with advanced data-driven tools to buy and sell audiences. Increasing marketer's ability to spend more efficiently and effectively on the right impressions to scale brand reach, conversions, and the value of media partners audiences. Our audience platform optimizes the supply-chain. Giving advertiser and media partners the data-driven power to connect their audiences, increasing return on ad-spend and inventory yield. Flexible end to end marketplace. Everything supply and demand partners need to trade efficiently & effectively. You choose based on your needs and workflow. From ad-serving, self-serve or managed accounts. To trading through your preferred dashboard, DSP or SSP. We enable everyone to connect into the marketplace. Their way. Omni-channel & All Ad Formats. The most advanced programmatic advertising stack with unique direct media marketplace and tools to filter, identify and connect campaigns to the right audience. Giving marketers the ability to stop buying placements and start reaching an audience of one at scale. [DOOH] [Desktop] [Native] [Video] [OTT] [Mobile] [Ad-serving] [Retargeting] Full Transparency Detailed information on each device including address, screen type, ad type. Every time your creative is displayed it's verified using our proprietary Proof-of-Play (POP) technology. Multivariant Targeting Utilize a vast variety of hyperlocal GEO targeting - including specific addresses and venues, DOOH device type, frequency capping, interest, category. Audience Analytics Real-time audience attribution and measurement gives you true transparent analytics on your ad units and the audience you're reaching and retargeting. Omni-Channel Marketers now have the ability to reach, and retarget their audiences across all digital channels in real-time. Our KAI verifies that every device and impression is legitimate.

#### Who Is the Company Behind Kubient?

- **Seller:** [Kubient](https://www.g2.com/sellers/kubient)
- **Year Founded:** 2017
- **HQ Location:** New York, US
- **Twitter:** @kubient  
1,211 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=433c430084fc85086a8f337ecb63162c6a2ad88f41429961005bca916eded165&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11105478&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®
- **Ownership:** OTCMKTS: KBNT

### [Lift DSP](https://www.g2.com/products/lift-dsp/reviews)

Admedo is an independent UK-founded tech company with a mission to bring greater transparency and control to programmatic advertising. Its industry-leading proprietary Demand Side Platform (DSP) was developed to democratise the programmatic landscape, and provide marketers, agencies, and publishers with a straightforward and customisable way to benefit from the technology.

#### Who Is the Company Behind Lift DSP?

- **Seller:** [Lift](https://www.g2.com/sellers/lift-4018f2bd-3edc-48ca-b19a-3068bd02f2c1)
- **Year Founded:** 2021
- **HQ Location:** Stafford, GB
- **Twitter:** @thisisadmedo  
440 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e285f4d6337e9b3553bb4c03f02fc3d8d7b21c94acf36a8b570274cb644903cf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fliftdsp%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

### [Liquidm](https://www.g2.com/products/liquidm/reviews)

Programmatic made easy.

#### Who Is the Company Behind Liquidm?

- **Seller:** [Liquidm](https://www.g2.com/sellers/liquidm)
- **Year Founded:** 2013
- **HQ Location:** Berlin, DE
- **Twitter:** @GoLiquidM  
215 Twitter followers
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=205518971042f924f6743b44cfd1bcf4a5220cdbfc6ccf18ca018175fb210037&secure%5Burl%5D=http%3A%2F%2Flinkedin.com%2Fcompany%2Fliquidm&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

- [‹ Prev ‹ Prev](/categories/demand-side-platform-dsp?hsCtaTracking=2c5d84bb-b7ad-4027-92bf-9d11ce268071%7C93a75471-8520-4a49-a03a-074540e89ce8&order=g2_score&page=8#product-list)
- [1](/categories/demand-side-platform-dsp?hsCtaTracking=2c5d84bb-b7ad-4027-92bf-9d11ce268071%7C93a75471-8520-4a49-a03a-074540e89ce8&order=g2_score#product-list)
- [2](/categories/demand-side-platform-dsp?hsCtaTracking=2c5d84bb-b7ad-4027-92bf-9d11ce268071%7C93a75471-8520-4a49-a03a-074540e89ce8&order=g2_score&page=2#product-list)
- …
- [5](/categories/demand-side-platform-dsp?hsCtaTracking=2c5d84bb-b7ad-4027-92bf-9d11ce268071%7C93a75471-8520-4a49-a03a-074540e89ce8&order=g2_score&page=5#product-list)
- [6](/categories/demand-side-platform-dsp?hsCtaTracking=2c5d84bb-b7ad-4027-92bf-9d11ce268071%7C93a75471-8520-4a49-a03a-074540e89ce8&order=g2_score&page=6#product-list)
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- [8](/categories/demand-side-platform-dsp?hsCtaTracking=2c5d84bb-b7ad-4027-92bf-9d11ce268071%7C93a75471-8520-4a49-a03a-074540e89ce8&order=g2_score&page=8#product-list)
- 9
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- [11](/categories/demand-side-platform-dsp?hsCtaTracking=2c5d84bb-b7ad-4027-92bf-9d11ce268071%7C93a75471-8520-4a49-a03a-074540e89ce8&order=g2_score&page=11#product-list)
- [Next › Next ›](/categories/demand-side-platform-dsp?hsCtaTracking=2c5d84bb-b7ad-4027-92bf-9d11ce268071%7C93a75471-8520-4a49-a03a-074540e89ce8&order=g2_score&page=10#product-list)

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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 1, 2025

Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments.

DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features.

To access inventory, DSPs integrate with ad exchanges or [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI.

A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media.

To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must:

- Enable real-time ad buying through integration with ad exchanges or SSPs
- Support impression-level bidding in real-time digital ad auctions
- Facilitate media buying across multiple digital advertising channels
- Offer reporting and analytics that provide visibility into programmatic campaign performance, including impressions, clicks, conversions, and return on ad spend (ROAS)

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