# Best Demand Side Platform (DSP) - Page 6

## How Many Demand Side Platform (DSP) Products Does G2 Track?

**Total Products under this Category:** 158

### Category Stats (Aug 2026)

- **Average Rating:** 4.25/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Demand Side Platform (DSP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,000+ Authentic Reviews
- 158+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Demand Side Platform (DSP)
 ![G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=5532&focus%5B%5D=64423&focus%5B%5D=10731&focus%5B%5D=5010&focus%5B%5D=54066&focus%5B%5D=2935)

Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Viant Technology, Simpli.fi, AdRoll ABM (Formerly RollWorks), and Google Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=simpli-fi&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=google-marketing-platform)

**Sponsored**

### Meltwater

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-08-13T23%3A34%3A38Z&secure%5Bdisplayable_resource_id%5D=350&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=2814&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2814&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3FhsCtaTracking%3D2c5d84bb-b7ad-4027-92bf-9d11ce268071%257C93a75471-8520-4a49-a03a-074540e89ce8%26page%3D6&secure%5Btoken%5D=380606f322d5fb18825f4ffa7822c36bd9591588302963063f5f7e86c9912c5e&secure%5Burl%5D=https%3A%2F%2Fwww.meltwater.com%3Futm_source%3Dpaid-3rd-party%26utm_medium%3Dg2%26utm_campaign%3Dpaid-3rd-party-g2%26utm_content%3Ddemo-request&secure%5Burl_type%5D=custom_url)

### [RevX: Mobile Programmatic Platform](https://www.g2.com/products/revx-mobile-programmatic-platform/reviews)

Made for Growth, Built for App Marketers RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level. We rely on data science, innovative technology, and AI, and a skilled team, to create and deliver seamless ad experiences to delight your app users. We help customers transitioning to iOS 14.5 by scaling on LAT traffic & ensuring we are ready to drive the highest media possible media buying efficiency. The key highlights: 1. Flexible Programmatic full-funnel solution for your specific needs - Choose a managed service with full transparency or our self-serve in-house bidder. 2. Transparency - 100% transparency for every impression served. 3. AI & App Intelligence - Supply optimization and audience modeling leveraging 1st and 3rd party data. 4. CPI/CPA prediction and dynamic real-time targeting - Deep learning algorithms for bid optimization on all funnel stages. 5. Creative Innovation - Dynamic creative feeds and varied creative formats to maximize personalization & engagement. 6. Lift & Incrementality focused - Integrated modules to measure incrementality with accessible dashboards. 7. Massive scale - High-audience outreach via integrations across all programmatic ecosystem. For more information visit revx.io.

**Average Rating:** 4.2/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate RevX: Mobile Programmatic Platform?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind RevX: Mobile Programmatic Platform?

- **Seller:** [RevX](https://www.g2.com/sellers/revx)
- **Year Founded:** 2014
- **HQ Location:** Singapore
- **Twitter:** @RevX\_Platform  
122 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=323f1444b0b3017b1b4756babd2795fd99d85aa903bf1a1a0d89cb0a08991c75&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10129177&secure%5Burl_type%5D=linkedin_company_website)  
80 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 25% Large

#### What Do G2 Reviewers Say About RevX: Mobile Programmatic Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **good UI and easy platform usage** of the RevX Mobile Programmatic Platform for efficient inventory management.
- Users value the **efficiency** of RevX, noting its good UI and easy platform usage.
- Users appreciate the **efficient inventory management** of RevX, enjoying its user-friendly interface and ease of use.
- Users praise the **good UI and easy platform usage** of RevX, enhancing their overall experience.
- Users value the **efficient inventory** management and the intuitive usability of the RevX platform.

#### What Are Recent G2 Reviews of RevX: Mobile Programmatic Platform?

**["Retargeting sorted for me"](https://www.g2.com/survey_responses/revx-mobile-programmatic-platform-review-9230192)**

**Rating:** 4.5/5.0 stars

_— Verified User in Gambling & Casinos_

[Read full review](https://www.g2.com/survey_responses/revx-mobile-programmatic-platform-review-9230192)

**["The best programmatic platform for campaign management depends on specific needs and goals, but some popular options include Google Ads, Facebook Ads Manager, and Adobe Advertising Cloud."](https://www.g2.com/survey_responses/revx-mobile-programmatic-platform-review-10555509)**

**Rating:** 4.0/5.0 stars

_— Chunnu A._

[Read full review](https://www.g2.com/survey_responses/revx-mobile-programmatic-platform-review-10555509)

#### What Are G2 Users Discussing About RevX: Mobile Programmatic Platform?

- [What is RevX: Mobile Programmatic Platform used for?](https://www.g2.com/discussions/what-is-revx-mobile-programmatic-platform-used-for)

### [RTBiQ](https://www.g2.com/products/rtbiq/reviews)

RTBiQ is an advertising technology company built on transparency, honesty, and a mission to always provide best-in-class customer experiences. With managed, self-serve, and hybrid solutions, RTBiQ offers custom programmatic advertising solutions for brands, agencies, and advocacy groups

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind RTBiQ?

- **Seller:** [RTBiQ](https://www.g2.com/sellers/rtbiq)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f2e82dbf93f582da6ad2f3d6778e43910c61976b4efb598c509001ff88fa4785&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frtbiq&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of RTBiQ?

**["Great service and support"](https://www.g2.com/survey_responses/rtbiq-review-5206695)**

**Rating:** 5.0/5.0 stars

_— Verified User in Music_

[Read full review](https://www.g2.com/survey_responses/rtbiq-review-5206695)

**["RTBiQ continually helps me find solutions for my clients that are not obvious strategies or fixes."](https://www.g2.com/survey_responses/rtbiq-review-5208811)**

**Rating:** 4.5/5.0 stars

_— Maura E._

[Read full review](https://www.g2.com/survey_responses/rtbiq-review-5208811)

#### What Are G2 Users Discussing About RTBiQ?

- [What is RTBiQ used for?](https://www.g2.com/discussions/what-is-rtbiq-used-for)

### [Teqblaze White Label DSP](https://www.g2.com/products/teqblaze-white-label-dsp/reviews)

SmartyAds White Label DSP is an omnichannel, highly customized programmatic software for ad buying that helps brands, agencies, and ad networks to acquire programmatic demand-side platform and capitalize on it without investing their time and efforts in developing and supporting their own DSP platform. SmartyAds White Label DSP solution is a technology that perfectly adapts to the media-buying needs of every business. With this enterprise-grade decision advertisers, brands and agencies play according to their own rules: define who to buy from, manage the traffic type they obtain, and benefit from independent, commission-free traffic buying. Key strong points of SmartyAds White Label DSP: - Connecting custom SSP partners - Advanced tunable targeting and hyper-local targeting options - Access to the most innovative DSP features like CTV advertising formats, fill rate booster, win rate optimizer, dynamic ad insertion, CTR pacer. - Reduced media-buying cost enabled by intelligent bidding technologies and the absence of third-party commissions. - Scalability to various business blueprints

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Teqblaze White Label DSP?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 10.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Teqblaze White Label DSP?

- **Seller:** [SmartyAds](https://www.g2.com/sellers/smartyads-3bc1343f-953e-4539-83fe-88bb4e94e3d2)
- **Year Founded:** 2013
- **HQ Location:** Wilmington, US
- **Twitter:** @SmartyAds  
402 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0a394271497140c1ace098a4a3c2db325b6ec931adaffcdb8076ff085fd07c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3592611%2F&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Teqblaze White Label DSP?

**["Smarty Ads- Smart for Everyone"](https://www.g2.com/survey_responses/teqblaze-white-label-dsp-review-4806046)**

**Rating:** 4.5/5.0 stars

_— Christa G._

[Read full review](https://www.g2.com/survey_responses/teqblaze-white-label-dsp-review-4806046)

**["Expose your inventory at ease"](https://www.g2.com/survey_responses/teqblaze-white-label-dsp-review-5290629)**

**Rating:** 4.0/5.0 stars

_— Shaihbaz S._

[Read full review](https://www.g2.com/survey_responses/teqblaze-white-label-dsp-review-5290629)

#### What Are G2 Users Discussing About Teqblaze White Label DSP?

- [What is SmartyAds White Label DSP used for?](https://www.g2.com/discussions/what-is-smartyads-white-label-dsp-used-for)

### [Verve Demand Side Platform](https://www.g2.com/products/verve-demand-side-platform/reviews)

Verve DSP (Formerly Platform161) is a global, independent demand-side platform (DSP) enabling programmatic buying through open exchanges and private marketplaces, with a strong focus on privacy and innovation. Powered by proprietary machine learning AI algorithms, we help brands and agencies to achieve performance and branding goals by leveraging cookieless tracking in a privacy compliant way.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Verve Demand Side Platform?

- **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 5.0/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 3.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Verve Demand Side Platform?

- **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group)
- **HQ Location:** Carlsbad, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6eed8112a0f36cb97ba53d662ecafb7ef66a294f57a0742c05a5ace0fecb6e18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvervegroup%2F&secure%5Burl_type%5D=linkedin_company_website)  
534 employees on LinkedIn®
- **Ownership:** STO: VER

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Verve Demand Side Platform?

**["Great for demand generation"](https://www.g2.com/survey_responses/verve-demand-side-platform-review-9810965)**

**Rating:** 4.5/5.0 stars

_— Aleksandra C._

[Read full review](https://www.g2.com/survey_responses/verve-demand-side-platform-review-9810965)

### [AdMachine White Label DSP](https://www.g2.com/products/admachine-white-label-dsp/reviews)

AdMachine is a self-serve Demand side platform with a large inventory volume from 50+ Supply side platforms connected. Display, Native, Video and Pop traffic. AdMachine also provides a White Label DSP solution. 24/7 Monitored Reliable Infrastructure AdMachine Ad Exchange Simple SSP and DSP integrations Self-serve platform for Advertisers and Publishers Dedicated Support Team Customizable UI Custom Domains Migration help

**Average Rating:** 2.8/5.0

**Total Reviews:** 3

#### Who Is the Company Behind AdMachine White Label DSP?

- **Seller:** [Platform.io](https://www.g2.com/sellers/platform-io)
- **Year Founded:** 2014
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd848850486a6a708e53db08629f55448749e3e87540b78354c3534c700830f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4841592%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Do G2 Reviewers Say About AdMachine White Label DSP?

_AI-generated summary from verified user reviews_

##### Pros

- Users benefit from the **customizable platform and real-time analytics** of AdMachine White Label DSP to optimize campaigns effectively.
- Users value the **real-time analytics** of AdMachine White Label DSP, enhancing their campaign optimization efforts effectively.
- Users value the **real-time analytics** in AdMachine White Label DSP for optimizing campaigns effectively and enhancing performance.
- Users value the **customization options** in AdMachine White Label DSP, enhancing their branding and campaign strategies.
- Users value the **customizable platform** of AdMachine White Label DSP, enhancing campaign optimization while maintaining brand identity.

##### Cons

- Users find the **steep learning curve** challenging, especially due to advanced features and insufficient documentation.
- Users face a **steep learning curve** with AdMachine White Label DSP, complicating the onboarding process and usage.
- Users find the **insufficient documentation** challenging, making it hard to troubleshoot and learn the platform effectively.
- Users find the **steep learning curve** challenging, along with occasional bugs and insufficient documentation hindering usability.
- Users often struggle with **software bugs** that hinder usability and make the platform frustrating to navigate.

#### What Are Recent G2 Reviews of AdMachine White Label DSP?

**["AdMachine DSP: Customizable and Efficient for Targeted Campaigns"](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-10429933)**

**Rating:** 5.0/5.0 stars

_— Ankit P._

[Read full review](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-10429933)

**["Great for Push Ads"](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-5096343)**

**Rating:** 5.0/5.0 stars

_— Scotty G._

[Read full review](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-5096343)

#### What Are G2 Users Discussing About AdMachine White Label DSP?

- [What is AdMachine White Label DSP used for?](https://www.g2.com/discussions/what-is-admachine-white-label-dsp-used-for)

### [Adslot Media](https://www.g2.com/products/adslot-media/reviews)

We’ve set out to simplify media and increase the value of advertising for marketers. Adslot provides technology that advances the collaboration between marketers and publishers, and simplifies media buying. With our products, you can plan, buy, and manage all of your media.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Adslot Media?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.5/10)
- **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 10.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Adslot Media?

- **Seller:** [Adslot](https://www.g2.com/sellers/adslot)
- **HQ Location:** Melbourne, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3238e9d329dbbae0e43a637f8cd82d210c3b53b1840b2cd67b015c77d9abfeea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadslot&secure%5Burl_type%5D=linkedin_company_website)  
45 employees on LinkedIn®
- **Ownership:** ASX: ADS

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Adslot Media?

**["My Experience with Adslot Media"](https://www.g2.com/survey_responses/adslot-media-review-9313329)**

**Rating:** 5.0/5.0 stars

_— Prateek B._

[Read full review](https://www.g2.com/survey_responses/adslot-media-review-9313329)

### [AppDiscovery](https://www.g2.com/products/appdiscovery/reviews)

AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably.

**Average Rating:** 4.2/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate AppDiscovery?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind AppDiscovery?

- **Seller:** [AppLovin](https://www.g2.com/sellers/applovin)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppLovin  
18,482 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1c62a1acb2080ce4c607cf59bce9daa3205e48561235d483157216948e12e02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapplovin%2F&secure%5Burl_type%5D=linkedin_company_website)  
531 employees on LinkedIn®
- **Ownership:** NASDAQ: APP

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of AppDiscovery?

**["UA platform has a user friendly, useful and successful interface, but it has some shortcomings."](https://www.g2.com/survey_responses/appdiscovery-review-8506539)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Games_

[Read full review](https://www.g2.com/survey_responses/appdiscovery-review-8506539)

**["Best UA platform on the market"](https://www.g2.com/survey_responses/appdiscovery-review-8249182)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Games_

[Read full review](https://www.g2.com/survey_responses/appdiscovery-review-8249182)

### [Aroscop](https://www.g2.com/products/aroscop/reviews)

Aroscop is the industry’s most flexible and transparent ad-trade platform that gives you maximum control of your campaigns in a smarter way. We combine advanced RTB technology, analytics, machine learning, and AI to set new standards in transparency, ad relevance, precision targeting features, advanced reporting, and audience building with an extremely easy-to-use interface.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Aroscop?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Aroscop?

- **Seller:** [Aroscop Tech](https://www.g2.com/sellers/aroscop-tech)
- **Year Founded:** 2018
- **HQ Location:** Atlanta, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d875319c543c7a4502864be7f85dd777ecf6aa1fbbb7fce8d94410cf01cde28d&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faroscop-inc&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Aroscop?

**["better customer understanding and proper audience identification"](https://www.g2.com/survey_responses/aroscop-review-8342580)**

**Rating:** 4.0/5.0 stars

_— Shubhra S._

[Read full review](https://www.g2.com/survey_responses/aroscop-review-8342580)

### [BidsCube DSP](https://www.g2.com/products/bidscube-dsp/reviews)

BidsCube Demand-Side Platform is a comprehensive solution for brands and agencies to create ultimate campaigns. The industry-leading advertising software for your success! Start real-time bidding on ad spaces on a wide variety of sites and apps to achieve next-step efficiency and advertise using the best publishers’ inventory within milliseconds. With BidsCube DSP, thousands of publishers and their inventory are at your fingertips!

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate BidsCube DSP?

- **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 10.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind BidsCube DSP?

- **Seller:** [BidsCube](https://www.g2.com/sellers/bidscube)
- **Year Founded:** 2020
- **HQ Location:** Wrocław, Poland
- **Twitter:** @BidsCube\_Ads  
9 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=808ce6b3f848ac37fa24588bd98846e4c63a5182412685b549f7fd2937f83e47&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidscube%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [BidSwitch](https://www.g2.com/products/bidswitch/reviews)

BidSwitch empowers DSP Partners with a portfolio of technology and infrastructure-level solutions that improve the quality and performance of your business.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind BidSwitch?

- **Seller:** [BidSwitch](https://www.g2.com/sellers/bidswitch)
- **HQ Location:** New York, US
- **Twitter:** @BidSwitch  
616 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9594fbdc9e636d2846ae35b3c44b6043a4caeea05315707e3d9a20fdf488a0ef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidswitch&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of BidSwitch?

**["Fascinating company with fascinating service"](https://www.g2.com/survey_responses/bidswitch-review-8762998)**

**Rating:** 5.0/5.0 stars

_— Davit L._

[Read full review](https://www.g2.com/survey_responses/bidswitch-review-8762998)

### [BrightRoll](https://www.g2.com/products/healthy-ads-brightroll/reviews)

BrightRoll DSP is a global Demand Side Platform headquartered in California, USA and owned by Yahoo. For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use BrightRoll as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind BrightRoll?

- **Seller:** [Healthy Ads](https://www.g2.com/sellers/healthy-ads)
- **Year Founded:** 2008
- **HQ Location:** Sydney, US
- **Twitter:** @healthyads  
41 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f85b51288022edfd00a9948793a2cf19b2680f1c0f935cc4809afa31eb55d195&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhealthyads%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of BrightRoll?

**["Good Programmatic Advertising Platform"](https://www.g2.com/survey_responses/brightroll-review-6591398)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/brightroll-review-6591398)

#### What Are G2 Users Discussing About BrightRoll?

- [What is BrightRoll used for?](https://www.g2.com/discussions/what-is-brightroll-used-for)

### [ClickAdilla](https://www.g2.com/products/clickadilla/reviews)

ClickAdilla is a high-technology self-serve ad network platform that provides quality traffic with anti-fraud and anti-spam systems. The network grants services to advertisers and publishers. Creating an ad campaign takes only a few clicks - a user-friendly interface is very intuitive, campaign moderation takes up to 10 minutes and the support team works 24/7 to solve any issues. Every day ClickAdilla brings more than 4,5 BLN impressions to its users covering 240+ GEOs including Tier 1. We provide traffic to more than 15 000 clients daily. PopUnder at ClickAdilla delivers maximum control and conversions in a single format. Set the exact moment your ad appears with Popunder View Targeting to capture users at peak attention, and track the full customer journey with Dual Postbacks — from click to conversion. The format brings high volumes of quality traffic, launches in minutes, and scales effortlessly across any GEOs and devices. Traffic DSP is a service that allows advertisers to integrate third-party traffic sources and manage their advertising accounts through ClickAdilla’s interface. One user-friendly interface of ClickAdilla allows you to see transparent statistics, optimize, and receive all information about campaign performance. Using Traffic DSP you get traffic straight from the sources without overpaying the margin.

**Average Rating:** 4.4/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate ClickAdilla?

- **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind ClickAdilla?

- **Seller:** [ClickAdilla](https://www.g2.com/sellers/clickadilla)
- **HQ Location:** Dublin, IE
- **Twitter:** @Clickadilla1  
578 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b6a0ee8c82159a7d3f61104084796e6afa653d8abbffe017801c265102c6b1d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclickadilla&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ClickAdilla?

**["Clickadilla Is Providing A Seamless Advertising Experience"](https://www.g2.com/survey_responses/clickadilla-review-8838095)**

**Rating:** 4.5/5.0 stars

_— Leonardo C._

[Read full review](https://www.g2.com/survey_responses/clickadilla-review-8838095)

**["ClickAdilla is amazing platform for publishers and advertisers."](https://www.g2.com/survey_responses/clickadilla-review-9333411)**

**Rating:** 4.0/5.0 stars

_— Jennifer J._

[Read full review](https://www.g2.com/survey_responses/clickadilla-review-9333411)

### [DecenterAds DSP](https://www.g2.com/products/decenterads-dsp/reviews)

DecenterAds is a one-stop advertising tech platform that offers efficient solutions for supply and demand. More than 250 companies already use our programmatic advertising and digital technologies, so we have been providing comprehensive advertising services for 10 years. Our technology solutions target customers in various sectors like automotive, IT, telecommunications, entertainment, and finance, helping increase revenues. Our tools effectively manage advertising flow for businesses of all sizes. We started as a DSP for brands, companies, and service providers, later expanding to include an SSP for website owners and an AdExchange for ad buying and placement processes. We prioritize our partners' needs, building an ecosystem that balances traffic demand and trust. With personalized service, we understand our partners' challenges and tailor solutions accordingly. Collaborating closely with advertisers, publishers, broadcasters, and rights holders, we deliver the best results. Our oRTB technology is highly promising in the programmatic industry, supporting all versions of the OpenRTB protocol for faster bidding and transparency. We offer top ad formats (banner, CTV/OTT, audio, video, native) and cover all traffic types (in-app, desktop, mobile web) for maximum efficiency. We continually innovate to meet partners' needs while maintaining honesty, quality, and respect.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate DecenterAds DSP?

- **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind DecenterAds DSP?

- **Seller:** [DecenterAds](https://www.g2.com/sellers/decenterads)
- **Year Founded:** 2018
- **HQ Location:** Singapore, SG
- **Twitter:** @decenterads  
223 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e843a7c73faed5d5c2bcc9e29bd017295b80dba623f05382021d473d25c8f2dd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdecenterads%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of DecenterAds DSP?

**["New ERA of advertising"](https://www.g2.com/survey_responses/decenterads-dsp-review-8526751)**

**Rating:** 4.0/5.0 stars

_— darshan b._

[Read full review](https://www.g2.com/survey_responses/decenterads-dsp-review-8526751)

### [Digilant](https://www.g2.com/products/digilant/reviews)

Digilant provides integrated Data Management Platform and Demand Side Platform to manage global media buys across all channels.

**Average Rating:** 2.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Digilant?

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Digilant?

- **Seller:** [Digilant](https://www.g2.com/sellers/digilant)
- **Year Founded:** 2009
- **HQ Location:** Boston, Massachusetts, United States
- **Twitter:** @Digilant\_US  
3,039 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe82efe52557561c96d23d78317780ef325e7597b846a9be6b91ee7973a1667d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdigilant&secure%5Burl_type%5D=linkedin_company_website)  
125 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

### [Gravite](https://www.g2.com/products/gravite-gravite/reviews)

AddApptr is a mobile ad tech company offering ad serving solutions.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Gravite?

- **Seller:** [Gravite](https://www.g2.com/sellers/gravite-06f6a8cc-434f-4614-8f88-94730dd76581)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7d5b756f25043daf5038df17f6520cbcdd1b3d67701c46eebf28d06cf3e2bd8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgravite-2023&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Gravite?

**["AddApptr: Monetize Your Application"](https://www.g2.com/survey_responses/gravite-review-7063553)**

**Rating:** 5.0/5.0 stars

_— Shubham T._

[Read full review](https://www.g2.com/survey_responses/gravite-review-7063553)

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- [Ad Networks](/categories/ad-networks)
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- [Creative Management Platforms](/categories/creative-management-platforms)
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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 1, 2025

Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments.

DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features.

To access inventory, DSPs integrate with ad exchanges or [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI.

A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media.

To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must:

- Enable real-time ad buying through integration with ad exchanges or SSPs
- Support impression-level bidding in real-time digital ad auctions
- Facilitate media buying across multiple digital advertising channels
- Offer reporting and analytics that provide visibility into programmatic campaign performance, including impressions, clicks, conversions, and return on ad spend (ROAS)

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