# Best Demand Side Platform (DSP) - Page 10

## How Many Demand Side Platform (DSP) Products Does G2 Track?

**Total Products under this Category:** 158

### Category Stats (Aug 2026)

- **Average Rating:** 4.25/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Demand Side Platform (DSP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,000+ Authentic Reviews
- 158+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Demand Side Platform (DSP)
 ![G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=5532&focus%5B%5D=64423&focus%5B%5D=10731&focus%5B%5D=5010&focus%5B%5D=54066&focus%5B%5D=2935)

Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Viant Technology, Simpli.fi, AdRoll ABM (Formerly RollWorks), and Google Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=simpli-fi&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=google-marketing-platform)

**Sponsored**

### Teikametrics

Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-08-14T01%3A50%3A22Z&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3FhsCtaTracking%3D2c5d84bb-b7ad-4027-92bf-9d11ce268071%257C93a75471-8520-4a49-a03a-074540e89ce8%26page%3D10&secure%5Btoken%5D=e61ac4fcb9a1951379f8fdad31179781299224a3a869daa021869790ef8184df&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url)

### [MAI Agents](https://www.g2.com/products/mai-agents/reviews)

MAI Agents is an AI-driven performance media agent designed to autonomously manage and optimize media buying across multiple advertising platforms, including Google and Meta. By automating campaign execution, budget allocation, and performance monitoring, MAI enables businesses to scale their advertising efforts efficiently without increasing team workload. Key Features and Functionality: - Autonomous Campaign Optimization: MAI handles end-to-end campaign management, from planning and launching to continuous optimization, ensuring campaigns are aligned with business goals. - Cross-Channel Budget Allocation: The agent dynamically distributes budgets across various channels to maximize return on ad spend (ROAS) and overall profitability. - 24/7 Monitoring and Tuning: MAI provides continuous performance monitoring, automatically identifying and addressing issues to maintain optimal campaign performance. - Reporting and Insights: The platform delivers regular, on-demand reports with actionable insights, facilitating informed decision-making and strategy adjustments. Primary Value and User Solutions: MAI Agents offers businesses a fully autonomous solution for managing complex media buying processes, eliminating the need for additional headcount. By leveraging AI, it ensures campaigns are continuously optimized, budgets are effectively allocated, and performance issues are promptly addressed. This results in scalable, profitable advertising efforts with minimal manual intervention, allowing teams to focus on strategic initiatives while maintaining high-performance marketing campaigns.

#### Who Is the Company Behind MAI Agents?

- **Seller:** [MAI Agents](https://www.g2.com/sellers/mai-agents)
- **Year Founded:** 2024
- **HQ Location:** Cupertino, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d13f6f4777b270198a0debba30714481adcdcc275040247f5307c5b4b621830b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmai-agents&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

### [Mantis Ad Network](https://www.g2.com/products/mantis-ad-network/reviews)

Mantis is an end-to-end advertising network catering to brands operating in the legal cannabis industry and ancillary markets. Mantis offers advertisers and agencies an easy-to-use, self-service DSP coupled with instant access to the largest audience of cannabis and CBD enthusiasts anywhere on the open web. Mantis offers publishers free access to the Mantis SSP, a self-service supply side platform designed to help endemic publications better monetize their audience data and website traffic with unique demand sources unavailable via any other ad platform, exchange, DSP, SSP, or social platform.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Mantis Ad Network?

- **Seller:** [Mantis Ad Network](https://www.g2.com/sellers/mantis-ad-network)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=35b7202f491da474f5219e2f59633619c01cc5e0e8867196b31bc7bb47947b1e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmantis-ad-network%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Mantis Ad Network?

**["Best Digital Advertisement platform"](https://www.g2.com/survey_responses/mantis-ad-network-review-10412541)**

**Rating:** 5.0/5.0 stars

_— Ujjwal S._

[Read full review](https://www.g2.com/survey_responses/mantis-ad-network-review-10412541)

### [Mapendo](https://www.g2.com/products/mapendo/reviews)

Mapendo's A.I.-powered programmatic technology achieves high scalability for your app install campaigns, generating large volumes of installs and post-install events. We are integrated with multiple premium Ad Exchanges, where we buy ad placements programmatically. Our machine learning algorithms optimize app install campaigns towards in-app events like subscriptions, purchases or any other KPIs, in order to generate revenues. Mapendo's DSP runs all mobile ad formats, such as video, playable, banners, interstitial and native ads. Our platform also combines different formats in dynamic multi-page ads, which are then optimized in order to improve ROI. We keep you constantly updated with weekly and monthly performance reports and calls, providing suggestions for the strategic planning of the campaign. In addition to our internal anti-fraud tool., we leverage third-party software in order to ensure that the traffic we buy is clean and brand-safe.

#### Who Is the Company Behind Mapendo?

- **Seller:** [Mapendo](https://www.g2.com/sellers/mapendo)
- **Year Founded:** 2013
- **HQ Location:** Bologna, BO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7c7f2833706c6810640405bee136b73d31310eee5f9a0288eb082fc65bf7be6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmapendo-s-r-l-&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)

Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.

**Average Rating:** 4.3/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Microsoft Advertising?

- **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Microsoft Advertising?

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employees on LinkedIn®
- **Ownership:** MSFT

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 62% Medium, 31% Small

#### What Are Recent G2 Reviews of Microsoft Advertising?

**["Great tool for digital marketing"](https://www.g2.com/survey_responses/microsoft-advertising-review-5179344)**

**Rating:** 5.0/5.0 stars

_— sophia m._

[Read full review](https://www.g2.com/survey_responses/microsoft-advertising-review-5179344)

**["Microsoft Digital Marketing Center"](https://www.g2.com/survey_responses/microsoft-advertising-review-5266230)**

**Rating:** 4.5/5.0 stars

_— Verified User in Automotive_

[Read full review](https://www.g2.com/survey_responses/microsoft-advertising-review-5266230)

#### What Are G2 Users Discussing About Microsoft Advertising?

- [What is a marketing center?](https://www.g2.com/discussions/microsoft-digital-marketing-center-what-is-a-marketing-center)
- [What is a marketing center?](https://www.g2.com/discussions/what-is-a-marketing-center)
- [Does Microsoft have a social media management platform?](https://www.g2.com/discussions/microsoft-digital-marketing-center-does-microsoft-have-a-social-media-management-platform)
- [Does Microsoft have a social media management platform?](https://www.g2.com/discussions/does-microsoft-have-a-social-media-management-platform)
- [What is digital marketing and its features?](https://www.g2.com/discussions/microsoft-digital-marketing-center-what-is-digital-marketing-and-its-features)

### [ORION Platform](https://www.g2.com/products/orion-platform/reviews)

The ORION Platform is the first self-serve trading desk, bringing together the leading six enterprise Demand Side Platforms with no minimum spend requirements.

#### Who Is the Company Behind ORION Platform?

- **Seller:** [Version2](https://www.g2.com/sellers/version2-b914bbc9-55a6-4a61-8c12-e1e60493c129)
- **Year Founded:** 2020
- **HQ Location:** Las Vegas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a89e7ae87557c7b085c8079b12ac2ba55d3c46eb3fd9ed9fd04f76a39cd8988d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftheversion2&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

### [Persona.ly](https://www.g2.com/products/persona-ly/reviews)

Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly targeted UA and retargeting solutions at scale with access to over 2.8 million ad auctions per second. We are trusted by Nexon, Papaya Gaming, Rapido, Games24x7, Ubisoft, Tilting Point, and many others. Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.

**Average Rating:** 1.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Persona.ly?

- **Seller:** [Persona.ly](https://www.g2.com/sellers/persona-ly)
- **Year Founded:** 2011
- **HQ Location:** Rehovot, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c27d077e57dd9bf5840d4404478484820bb105f18c449abd61864fc4806cfd1c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpersona-ly%2F&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [ReklamStore DSP](https://www.g2.com/products/reklamstore-dsp/reviews)

ReklamStore Self-Serve DSP is a real-time advertising platform for marketing professionals and agencies which allow them to create, manage and monitor their online, video and mobile ad campaigns include various pricing models, such as CPM, CPC, etc… We provide a self-serve advertising solution for advertisers to target the right audience with the right ad model by analyzing users’ demographics, interest, and behavior according to their web browsing history. 📌 Reach premium display, video, native and POP traffic. 📌 Publish on desktop / mobile web / in-app 📌 3rd Party tag support: JS tag, rotating tags etc. 📌 Integrated 140+ SSPs & traffic sources 📌 Advanced targeting options: Geo, device, SSP, browser, operating system, carrier, white-listing, and black-listing.

**Average Rating:** 3.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind ReklamStore DSP?

- **Seller:** [ReklamStore](https://www.g2.com/sellers/reklamstore-3e00bf3f-99d3-440e-897a-bb473bdde8c9)
- **Year Founded:** 2007
- **HQ Location:** Istanbul, TR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9ad583358cdc846660fd45779c0a8ae39a87798d4f5a19448d3729df29e318c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freklamstore&secure%5Burl_type%5D=linkedin_company_website)  
132 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ReklamStore DSP?

**["ReklamStore DSP review for advertisers"](https://www.g2.com/survey_responses/reklamstore-dsp-review-5273079)**

**Rating:** 4.0/5.0 stars

_— Lauren R._

[Read full review](https://www.g2.com/survey_responses/reklamstore-dsp-review-5273079)

#### What Are G2 Users Discussing About ReklamStore DSP?

- [What is ReklamStore DSP used for?](https://www.g2.com/discussions/what-is-reklamstore-dsp-used-for)

### [Remerge](https://www.g2.com/products/remerge/reviews)

Remerge is a company built for the purposes of supporting app retargeting initiatives for app marketers. Advertisers value our ability to provide a scalable, dynamic, transparent, secure, and deeply-analytical solution through our proprietary DSP. Scalable: With capacity measuring over 2.5 million QPS, and integrations with over 25 different supply partners, Remerge has the ability to engage audiences, large and small, at scale that drives real business impact. Dynamic: The confluence of our real-time audience segmentation and dynamic product ad tools allow advertisers to engage their consumers with relevant ads based on their in-app behavior. Deeply-Analytical: A leader in the practice of lift measurement and A/B testing, Remerge provides always on, cost-free, and fully verifiable incrementality measurement. Transparent: Remerge provides full publisher reports, as well as raw data exports so partners can verify ad placements and efficacy. Secure: Data security is paramount to our business. We comply with CCPA and GDPR regulations, and identify as a processor of data. This identification means we do not share advertiser data: an advertiser's data is used only for for their campaigns.

#### Who Is the Company Behind Remerge?

- **Seller:** [Remerge](https://www.g2.com/sellers/remerge)
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e6605cbffa9954a0ccffdf074097876fc901de0c882437c3c8140807a86673a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fremerge---app-retargeting&secure%5Burl_type%5D=linkedin_company_website)  
192 employees on LinkedIn®

### [RTB House](https://www.g2.com/products/rtb-house/reviews)

RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel. Founded in 2012 and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients. In 2026, RTB House launched rtb.com, a self-service platform specifically designed to allow small and medium-sized businesses and agencies to deploy auto-built creatives and maximize performance on any budget.

**Average Rating:** 4.4/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate RTB House?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind RTB House?

- **Seller:** [RTB House](https://www.g2.com/sellers/rtb-house)
- **Year Founded:** 2012
- **HQ Location:** Warsaw, Poland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c47a6799758ba85087e9ff457e6f6d714f9cafb1918078944165f67117539919&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frtb-house%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,430 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Leisure, Travel & Tourism
- **Company Size:** 60% Medium, 33% Small

#### What Do G2 Reviewers Say About RTB House?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **24/7 customer support** of RTB House, praising their quick resolutions and helpful service.
- Users value the **exceptional performance results** from RTB House, underscoring their effective campaigns and commitment to improvement.
- Users praise RTB House for delivering **excellent results** and effortless implementation, enhancing their advertising effectiveness.
- Users highlight the **great results and support** from RTB House, praising their commitment to continuous improvement.
- Users find RTB House to be a **very helpful and sorted platform** , offering great support and effortless implementation.

##### Cons

- Users are frustrated by **dashboard issues** that hinder budget control, data formatting, and date range clarity.
- Users experience **navigation issues** with campaign control and reporting, limiting budget visibility and creative comparisons.
- Users face **billing issues** with limited control over budget allocation and reporting functionalities in RTB House.
- Users desire more **control over budget management** and clearer insights into campaign performance and creative types.
- Users dislike the **complexity in data handling** with RTB House, making it difficult to extract and format information easily.

#### What Are Recent G2 Reviews of RTB House?

**["Great results and great service"](https://www.g2.com/survey_responses/rtb-house-review-10880223)**

**Rating:** 5.0/5.0 stars

_— Guido D._

[Read full review](https://www.g2.com/survey_responses/rtb-house-review-10880223)

**["High ROI but Limited Creative Flexibility"](https://www.g2.com/survey_responses/rtb-house-review-12467802)**

**Rating:** 4.0/5.0 stars

_— Marco P._

[Read full review](https://www.g2.com/survey_responses/rtb-house-review-12467802)

#### What Are G2 Users Discussing About RTB House?

- [What is RTB House Personalized Retargeting used for?](https://www.g2.com/discussions/what-is-rtb-house-personalized-retargeting-used-for)

### [Screencore](https://www.g2.com/products/screencore/reviews)

Screencore is a connected advertising platform built for today’s privacy-first world. Helping brands and publishers create real, measurable impact. We bring together smart technology and human creativity to make advertising more transparent, engaging, and effective. Every campaign is crafted to be seen, remembered, and trusted — delivering relevance across every screen and story.

#### Who Is the Company Behind Screencore?

- **Seller:** [Screencore](https://www.g2.com/sellers/screencore)
- **Year Founded:** 2022
- **HQ Location:** Warsaw, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=210d233e718176beba38f6d66ee386c44ead0a4f644c4dc068a49e33d38a424f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscreen-core&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Smadex](https://www.g2.com/products/smadex-smadex/reviews)

Smadex is a transparent demand-side platform engineered to drive growth through data-driven advertising solutions. It specializes in user acquisition, retargeting, Connected TV , and brand awareness campaigns, enabling advertisers to effectively reach and engage their target audiences across various digital channels. By leveraging advanced machine learning algorithms and real-time insights, Smadex ensures optimized campaign performance and scalability. Key Features and Functionality: - User Acquisition and Retargeting: Smadex simplifies the process of acquiring new users and re-engaging existing ones by identifying and targeting the right audience segments, thereby enhancing user engagement and driving sales. - Connected TV Advertising: The platform offers precise audience targeting and real-time analytics for CTV campaigns, helping brands increase visibility and connect with viewers in the rapidly expanding CTV landscape. - Brand Awareness Campaigns: Smadex crafts compelling brand experiences using deep data integration and real-time precision targeting, ensuring that campaigns resonate with the intended audience and leave a lasting impression. - Creative Studio: This feature focuses on creative optimization, transforming advertisements into engaging experiences that capture audience attention and drive conversions. - SKAN-Ready Solutions: Smadex provides tools and expertise to navigate Apple's SKAdNetwork framework, ensuring optimal campaign results while maintaining user privacy. - Multidimensional Reporting: The platform offers comprehensive reporting capabilities, allowing advertisers to combine over 350 variables for real-time insights, promoting transparency and informed decision-making. Primary Value and Problem Solved: Smadex addresses the challenges advertisers face in executing effective, transparent, and scalable digital advertising campaigns. By integrating advanced machine learning, precise targeting, and comprehensive analytics, it empowers advertisers to optimize their marketing efforts, achieve higher engagement rates, and drive sustainable growth. The platform's commitment to transparency and privacy compliance ensures that advertisers can trust the integrity and effectiveness of their campaigns.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Smadex?

- **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Smadex?

- **Seller:** [SMADEX](https://www.g2.com/sellers/smadex)
- **HQ Location:** Barcelona, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=60173ba7955c42391ca17b3115d58b53a9413ed8a7d3ebe240890a9eeffe7ed4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmadex%2F&secure%5Burl_type%5D=linkedin_company_website)  
205 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Smadex?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficiency** of Smadex, allowing for immediate monitoring of campaigns with consolidated data.
- Users appreciate the **automated data capture** feature of Smadex, enabling easy campaign monitoring from multiple sources.
- Users appreciate the **data capture tool** for its efficiency in consolidating marketing information for quick monitoring.

##### Cons

- Users find **limited customization options** in Smadex hinder their ability to analyze data effectively for marketing decisions.
- Users find **poor analytics** in Smadex limiting, hindering effective decision-making in their marketing strategies.

#### What Are Recent G2 Reviews of Smadex?

**["Solution for simple data summarization"](https://www.g2.com/survey_responses/smadex-review-10263044)**

**Rating:** 4.5/5.0 stars

_— Faruk A._

[Read full review](https://www.g2.com/survey_responses/smadex-review-10263044)

### [Smarter Connected Advertising](https://www.g2.com/products/smarter-connected-advertising/reviews)

Smarter Connected Advertising is our managed service for discerning advertisers and challenger brands who want a systematic, efficient and cost-effective approach to their programmatic advertising while also being compelling and differentiated. We use our Listen-Plan-Activate-Measure framework to use pixel data, proprietary data, partner data, AI-augmented audiences and data-driven insights to get the campaign off to a flying start. These audiences help us build creative for the client as part of the service, including dynamic creative optimization. The campaign is then optimized based on the advertiser goals, leveraging machine learning alongside human intelligence. We work with a range of partners to deliver the right fit for the client in terms of audiences, formats, inventory, attribution and measurement. For example, an upper funnel campaign might focus on Connected TV and DOOH formats and Interest audiences, measuring brand uplift. A mid-funnel campaign might use In-Market audiences and Video, Native and Audio ads, measuring site visits. A lower funnel campaign might focus on display formats and Retargeting audiences, measuring conversions or real-world sales. Our service is available in global markets and we are flexible enough to be able to adapt to client requirements for deals of sufficient scale. We tailor our service to different verticals so we deliver optimal success to advertisers in Travel, Retail, Finance, Consumer Goods, Consumer Services, Charity and many more verticals. A key differentiator is that we offer a Listen campaign to all prospective clients so they can see exactly what insights we can offer before they have spent anything with us, with no obligation. A great, flexible service, access to industry-leading programmatic capabilities and transparency & efficiency baked in.

#### Who Is the Company Behind Smarter Connected Advertising?

- **Seller:** [Crimtan](https://www.g2.com/sellers/crimtan)
- **Year Founded:** 2009
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f62d6f4ed8fc2fa6bec380308dcf2a93101a4246f57e4c2a16da40ef4631c91&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrimtan&secure%5Burl_type%5D=linkedin_company_website)  
122 employees on LinkedIn®

### [Splicky](https://www.g2.com/products/splicky/reviews)

Splicky offers programmatic multiscreen advertising solutions.

#### Who Is the Company Behind Splicky?

- **Seller:** [Splicky](https://www.g2.com/sellers/splicky)
- **Year Founded:** 2013
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58b59671354b690a84c748118cece851c1a4199774a57858d13de0bf175eeab9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsplicky&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [Steerads](https://www.g2.com/products/steerads/reviews)

Steerads is a programmatic advertising optimization platform designed for marketers, trading desks, and ad tech professionals. It enables users to improve campaign performance by optimizing real-time bidding (RTB) decisions for each ad impression. By leveraging machine learning and predictive algorithms, Steerads analyzes user behavior and intent to determine the optimal price and placement for every ad. This approach helps advertisers increase engagement, conversions, and overall return on investment. The platform integrates seamlessly with demand-side platforms (DSPs), supply-side platforms (SSPs), and trading desks, making it easy to enhance existing programmatic advertising workflows. With capabilities such as look-alike modeling, bidding optimization, and real-time data processing, Steerads provides advertisers with a powerful solution to deliver more relevant ads at the right moment.

#### Who Is the Company Behind Steerads?

- **Seller:** [SteerAds](https://www.g2.com/sellers/steerads)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Tabania Ads](https://www.g2.com/products/tabania-ads/reviews)

Tabania Ads is a digital advertising platform that enables businesses, advertisers, and publishers to create, manage, and deliver advertising campaigns across websites, mobile applications, and digital properties. The platform allows website and app owners to monetize their traffic by displaying relevant advertisements while giving advertisers access to targeted audiences across a growing network of publishers. The platform provides tools for campaign creation, audience targeting, ad delivery, performance tracking, analytics, and budget management. Advertisers can promote products, services, brands, and content through multiple ad formats, while publishers can integrate advertising placements into their websites and applications to generate revenue. Tabania Ads is designed to help businesses increase visibility, acquire customers, and measure advertising performance through real-time reporting and optimization tools. By connecting advertisers with publishers through a unified platform, Tabania Ads supports scalable digital marketing and monetization opportunities across the web.

#### Who Is the Company Behind Tabania Ads?

- **Seller:** [Tabania](https://www.g2.com/sellers/tabania)
- **Year Founded:** 2017
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b157e0eeee38dffb87861a6c1c01c0576b57bce8c9ab33c80ea49c5bd0184f2c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftabania%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

[Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

[Enterprise Risk Management (ERM) Software](https://www.g2.com/categories/enterprise-risk-management-erm)

[Business Process Management Software](https://www.g2.com/categories/business-process-management)

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Similar Categories

- [Ad Networks](/categories/ad-networks)
- [App Monetization Platforms](/categories/app-monetization-platforms)
- [Audience Data Providers](/categories/audience-data-providers)
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- [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms)

- [Creative Management Platforms](/categories/creative-management-platforms)
- [Cross-Channel Advertising](/categories/cross-channel-advertising)
- [Data Management Platform (DMP)](/categories/data-management-platform-dmp)
- [Digital Advertising Intelligence](/categories/digital-advertising-intelligence)
- [Digital Audio Advertising](/categories/digital-audio-advertising)

- [Display Advertising](/categories/display-advertising)
- [Identity Resolution](/categories/identity-resolution)
- [Media Sales Software](/categories/media-sales-software)
- [Mobile Advertising](/categories/mobile-advertising)
- [Native Advertising](/categories/native-advertising)

[Browse Demand Side Platform (DSP) Themes](/categories/demand-side-platform-dsp/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 1, 2025

Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments.

DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features.

To access inventory, DSPs integrate with ad exchanges or [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI.

A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media.

To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must:

- Enable real-time ad buying through integration with ad exchanges or SSPs
- Support impression-level bidding in real-time digital ad auctions
- Facilitate media buying across multiple digital advertising channels
- Offer reporting and analytics that provide visibility into programmatic campaign performance, including impressions, clicks, conversions, and return on ad spend (ROAS)

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