# Best Demand Side Platform (DSP) with Independent Media Capabilities - Page 6

## How Many Demand Side Platform (DSP) Products Does G2 Track?

**Total Products under this Category:** 158

### Category Stats (Aug 2026)

- **Average Rating:** 4.25/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Demand Side Platform (DSP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,000+ Authentic Reviews
- 158+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Demand Side Platform (DSP)
 ![G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=5532&focus%5B%5D=64423&focus%5B%5D=10731&focus%5B%5D=5010&focus%5B%5D=54066&focus%5B%5D=2935)

Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Viant Technology, Simpli.fi, AdRoll ABM (Formerly RollWorks), and Google Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=simpli-fi&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=google-marketing-platform)

**Sponsored**

### CorporateGift.com

We automate everything but the smile. Sales, Marketing, and the teams that rely on gifting to open doors use us to take the heavy lifting out of swag and gifting, turning complex operations into self-managed, automated, on-brand experiences. Our solution was formed around 3 pillars - a huge variety of products to ensure recipient satisfaction, advanced technology and automation (including integration to CRM's) for a seamless process control, and a team of experts ready to provide best practice and support to make sure every customer’s need is met.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-08-15T04%3A18%3A45Z&secure%5Bdisplayable_resource_id%5D=1946&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=129559&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=129559&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%2Ff%2Findependent-media%3Ffacet%3Dindependent-media%26filters%255BMedia%2BOwnership%255D%255B%255D%3D1005445%26page%3D6&secure%5Btoken%5D=2992ff1e4b9448f99d456eb27162953bd88bf30d5a94272e4c457883d873dae4&secure%5Burl%5D=https%3A%2F%2Fcorporategift.com%3Futm_source%3Dg2.com%26utm_medium%3Dppc%26utm_campaign%3Dcategory%26utm_content%3Dhome&secure%5Burl_type%5D=custom_url)

### [ORION Platform](https://www.g2.com/products/orion-platform/reviews)

The ORION Platform is the first self-serve trading desk, bringing together the leading six enterprise Demand Side Platforms with no minimum spend requirements.

#### Who Is the Company Behind ORION Platform?

- **Seller:** [Version2](https://www.g2.com/sellers/version2-b914bbc9-55a6-4a61-8c12-e1e60493c129)
- **Year Founded:** 2020
- **HQ Location:** Las Vegas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a89e7ae87557c7b085c8079b12ac2ba55d3c46eb3fd9ed9fd04f76a39cd8988d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftheversion2&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

### [Persona.ly](https://www.g2.com/products/persona-ly/reviews)

Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly targeted UA and retargeting solutions at scale with access to over 2.8 million ad auctions per second. We are trusted by Nexon, Papaya Gaming, Rapido, Games24x7, Ubisoft, Tilting Point, and many others. Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.

**Average Rating:** 1.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Persona.ly?

- **Seller:** [Persona.ly](https://www.g2.com/sellers/persona-ly)
- **Year Founded:** 2011
- **HQ Location:** Rehovot, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c27d077e57dd9bf5840d4404478484820bb105f18c449abd61864fc4806cfd1c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpersona-ly%2F&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [ReklamStore DSP](https://www.g2.com/products/reklamstore-dsp/reviews)

ReklamStore Self-Serve DSP is a real-time advertising platform for marketing professionals and agencies which allow them to create, manage and monitor their online, video and mobile ad campaigns include various pricing models, such as CPM, CPC, etc… We provide a self-serve advertising solution for advertisers to target the right audience with the right ad model by analyzing users’ demographics, interest, and behavior according to their web browsing history. 📌 Reach premium display, video, native and POP traffic. 📌 Publish on desktop / mobile web / in-app 📌 3rd Party tag support: JS tag, rotating tags etc. 📌 Integrated 140+ SSPs & traffic sources 📌 Advanced targeting options: Geo, device, SSP, browser, operating system, carrier, white-listing, and black-listing.

**Average Rating:** 3.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind ReklamStore DSP?

- **Seller:** [ReklamStore](https://www.g2.com/sellers/reklamstore-3e00bf3f-99d3-440e-897a-bb473bdde8c9)
- **Year Founded:** 2007
- **HQ Location:** Istanbul, TR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9ad583358cdc846660fd45779c0a8ae39a87798d4f5a19448d3729df29e318c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freklamstore&secure%5Burl_type%5D=linkedin_company_website)  
132 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ReklamStore DSP?

**["ReklamStore DSP review for advertisers"](https://www.g2.com/survey_responses/reklamstore-dsp-review-5273079)**

**Rating:** 4.0/5.0 stars

_— Lauren R._

[Read full review](https://www.g2.com/survey_responses/reklamstore-dsp-review-5273079)

#### What Are G2 Users Discussing About ReklamStore DSP?

- [What is ReklamStore DSP used for?](https://www.g2.com/discussions/what-is-reklamstore-dsp-used-for)

### [Remerge](https://www.g2.com/products/remerge/reviews)

Remerge is a company built for the purposes of supporting app retargeting initiatives for app marketers. Advertisers value our ability to provide a scalable, dynamic, transparent, secure, and deeply-analytical solution through our proprietary DSP. Scalable: With capacity measuring over 2.5 million QPS, and integrations with over 25 different supply partners, Remerge has the ability to engage audiences, large and small, at scale that drives real business impact. Dynamic: The confluence of our real-time audience segmentation and dynamic product ad tools allow advertisers to engage their consumers with relevant ads based on their in-app behavior. Deeply-Analytical: A leader in the practice of lift measurement and A/B testing, Remerge provides always on, cost-free, and fully verifiable incrementality measurement. Transparent: Remerge provides full publisher reports, as well as raw data exports so partners can verify ad placements and efficacy. Secure: Data security is paramount to our business. We comply with CCPA and GDPR regulations, and identify as a processor of data. This identification means we do not share advertiser data: an advertiser's data is used only for for their campaigns.

#### Who Is the Company Behind Remerge?

- **Seller:** [Remerge](https://www.g2.com/sellers/remerge)
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e6605cbffa9954a0ccffdf074097876fc901de0c882437c3c8140807a86673a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fremerge---app-retargeting&secure%5Burl_type%5D=linkedin_company_website)  
192 employees on LinkedIn®

### [RTB House](https://www.g2.com/products/rtb-house/reviews)

RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel. Founded in 2012 and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients. In 2026, RTB House launched rtb.com, a self-service platform specifically designed to allow small and medium-sized businesses and agencies to deploy auto-built creatives and maximize performance on any budget.

**Average Rating:** 4.4/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate RTB House?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind RTB House?

- **Seller:** [RTB House](https://www.g2.com/sellers/rtb-house)
- **Year Founded:** 2012
- **HQ Location:** Warsaw, Poland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c47a6799758ba85087e9ff457e6f6d714f9cafb1918078944165f67117539919&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frtb-house%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,430 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Leisure, Travel & Tourism
- **Company Size:** 60% Medium, 33% Small

#### What Do G2 Reviewers Say About RTB House?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **24/7 customer support** of RTB House, praising their quick resolutions and helpful service.
- Users value the **exceptional performance results** from RTB House, underscoring their effective campaigns and commitment to improvement.
- Users praise RTB House for delivering **excellent results** and effortless implementation, enhancing their advertising effectiveness.
- Users highlight the **great results and support** from RTB House, praising their commitment to continuous improvement.
- Users find RTB House to be a **very helpful and sorted platform** , offering great support and effortless implementation.

##### Cons

- Users are frustrated by **dashboard issues** that hinder budget control, data formatting, and date range clarity.
- Users experience **navigation issues** with campaign control and reporting, limiting budget visibility and creative comparisons.
- Users face **billing issues** with limited control over budget allocation and reporting functionalities in RTB House.
- Users desire more **control over budget management** and clearer insights into campaign performance and creative types.
- Users dislike the **complexity in data handling** with RTB House, making it difficult to extract and format information easily.

#### What Are Recent G2 Reviews of RTB House?

**["Great results and great service"](https://www.g2.com/survey_responses/rtb-house-review-10880223)**

**Rating:** 5.0/5.0 stars

_— Guido D._

[Read full review](https://www.g2.com/survey_responses/rtb-house-review-10880223)

**["High ROI but Limited Creative Flexibility"](https://www.g2.com/survey_responses/rtb-house-review-12467802)**

**Rating:** 4.0/5.0 stars

_— Marco P._

[Read full review](https://www.g2.com/survey_responses/rtb-house-review-12467802)

#### What Are G2 Users Discussing About RTB House?

- [What is RTB House Personalized Retargeting used for?](https://www.g2.com/discussions/what-is-rtb-house-personalized-retargeting-used-for)

### [Splicky](https://www.g2.com/products/splicky/reviews)

Splicky offers programmatic multiscreen advertising solutions.

#### Who Is the Company Behind Splicky?

- **Seller:** [Splicky](https://www.g2.com/sellers/splicky)
- **Year Founded:** 2013
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58b59671354b690a84c748118cece851c1a4199774a57858d13de0bf175eeab9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsplicky&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [TeqBlaze White Label SSP + Ad Exchange](https://www.g2.com/products/teqblaze-white-label-ssp-ad-exchange/reviews)

With SmartyAds White Label SSP publishers receive an ultimate control over their inventory monetization, maximize the value of their inventory, and achieve unparallelled customization opportunities for the platform that functions according to their own media-selling needs. SmartyAds White Label SSP solution is a tailor-made technology that perfectly adapts to your business objectives and scales up according to the monetization KPI you expect to achieve. Right after rapid platform installation, you can configure the settings according to your current media-selling preferences: include and exclude demand partners from trading process, prioritize certain ad formats and resolutions for each type of inventory, and chose suitable monetization model. Unique features that distinguish SmartyAds White Label SSP from other solutions: - Unique partnership network creation - Your own trading terms establishment - Scaling up according to your business needs and budget - Scalability to various business blueprints - Time-saving, no need to build the platform from scratch - Commission-free ecosystem - Benefit from robust, commission-free service designed to help media-sellers capitalize on every served impression. - - Acquire your own independent SSP technology.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind TeqBlaze White Label SSP + Ad Exchange?

- **Seller:** [SmartyAds](https://www.g2.com/sellers/smartyads-3bc1343f-953e-4539-83fe-88bb4e94e3d2)
- **Year Founded:** 2013
- **HQ Location:** Wilmington, US
- **Twitter:** @SmartyAds  
402 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0a394271497140c1ace098a4a3c2db325b6ec931adaffcdb8076ff085fd07c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3592611%2F&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of TeqBlaze White Label SSP + Ad Exchange?

**["SmartyAds White Label SSP"](https://www.g2.com/survey_responses/teqblaze-white-label-ssp-ad-exchange-review-8523040)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/teqblaze-white-label-ssp-ad-exchange-review-8523040)

### [TrafficAvenue](https://www.g2.com/products/trafficavenue/reviews)

TrafficAvenue is a programmatic DSP for targeting and retargeting.

#### Who Is the Company Behind TrafficAvenue?

- **Seller:** [TrafficAvenue](https://www.g2.com/sellers/trafficavenue)
- **Year Founded:** 2011
- **HQ Location:** Henderson, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b28899a9c890e50dc41cef091db3ee60fd44c411c74f74272ce9d7073899d58&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrafficavenue&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Velonium](https://www.g2.com/products/velonium/reviews)

Velonium is a next-gen programmatic engine built for performance at scale. We turn raw bidstream chaos into real-time, actionable clarity — helping brands and app publishers unlock full media value. With lightning-fast DSP tools, smart optimization, and automated decisioning, we drive outcomes that go far beyond impressions. Operating globally with 100M+ daily users, Velonium fuses in-house media and intelligent infrastructure to deliver higher ROI, faster growth, and total control — all in one place. We’re not playing the programmatic game. We’re redefining it.

#### Who Is the Company Behind Velonium?

- **Seller:** [Velonium](https://www.g2.com/sellers/velonium)
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d4945ac0254696ef776979ff2e033b9c01895ac88bbc2b628e16a983945cb7a7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvelonium%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [YellowHammer Managed Services](https://www.g2.com/products/yellowhammer-managed-services/reviews)

Yellowhammer has developed a Performance Trading Platform.

#### Who Is the Company Behind YellowHammer Managed Services?

- **Seller:** [YellowHammer](https://www.g2.com/sellers/yellowhammer)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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[Browse Demand Side Platform (DSP) Themes](/categories/demand-side-platform-dsp/themes)

Below are the top-rated Demand Side Platform (DSP) with Independent Media capabilities, as verified by G2’s Research team. Real users have identified Independent Media as an important function of Demand Side Platform (DSP). Compare different products that offer this feature so you can decide which is best for your business needs.

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