# Best Data Quality Tools - Page 12

## How Many Data Quality Tools Products Does G2 Track?

**Total Products under this Category:** 252

### Category Stats (Aug 2026)

- **Average Rating:** 4.48/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Data Quality Navigator (+3.87%) - Among all products in this category, Data Quality Navigator recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Data Quality Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,200+ Authentic Reviews
- 252+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Data Quality Tools
 ![G2 Grid® for Data Quality Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/data-quality/grids.png?focus%5B%5D=1327283&focus%5B%5D=142449&focus%5B%5D=135441&focus%5B%5D=1613254&focus%5B%5D=148877&focus%5B%5D=19607&focus%5B%5D=122327&focus%5B%5D=1646038)

Highlighted products: SAS Viya, Monte Carlo, GTM Studio - Powered by ZoomInfo, Data Quality Navigator, dbt, HubSpot Data Hub, DQLabs, and Quest Data Intelligence.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-quality/grids.json?focus%5B%5D=sas-sas-viya&focus%5B%5D=monte-carlo&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=data-quality-navigator&focus%5B%5D=dbt&focus%5B%5D=hubspot-data-hub&focus%5B%5D=dqlabs&focus%5B%5D=quest-data-intelligence)

**Sponsored**

### GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=74&secure%5Bchosen_at%5D=2026-08-10T04%3A33%3A43Z&secure%5Bdisplayable_resource_id%5D=74&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=74&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=135441&secure%5Bresource_id%5D=74&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdata-quality%3FhsCtaTracking%3Dc3ec2dee-0229-4e54-b6eb-8a16fc76a2a0%257C033118b1-861b-420c-af1b-bd520c6b25a5%26page%3D12&secure%5Btoken%5D=6d1fb8021d3895ad03676adf934d03b11c87e238be7b77ae95c668c9c6d49df7&secure%5Burl%5D=https%3A%2F%2Fwww.zoominfo.com%2Foffers%2Faccount-based-analytics&secure%5Burl_type%5D=custom_url)

### [Datastreams.io](https://www.g2.com/products/datastreams-io/reviews)

The Data Stream Manager (DSM) is an application designed to instantly govern global digital data management.

#### Who Is the Company Behind Datastreams.io?

- **Seller:** [datastreams.io](https://www.g2.com/sellers/datastreams-io)
- **Year Founded:** 2019
- **HQ Location:** Brainport Region, NL
- **Twitter:** @datastreams\_io  
724 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d212965e58d5a3433f17f30a6196e855c75b723a995a85ec0cb7f1ff9182c41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatastreams-io&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Data Studio](https://www.g2.com/products/acme-data-data-studio/reviews)

Address Verification (Global), National Change of Address (NCOA), and Match & Merge for applications (like Salesforce) and databases (like Oracle, Postgres, etc.). Core Capabilities: Global Address Verification: Clean and verify addresses worldwide. US addresses are CASS certified. Verify records instantly or process entire datasets in bulk. National Change of Address (NCOA): Update addresses with official USPS data for people and companies who have moved. Advanced Matching & Deduplication: AI powered, higher yield matching. Unparalleled capabilites for golden record creation. Rich Connectors for Applications and Databases: Data Studio does more than connect. It reads application metadata, database data dictionaries and flat file headers, is automatically aware of your data objects, fields and customizations, and automatically navigates relationships between data objects enabling more powerful business rules. Data Studio by Acme Data is an enterprise-scale data quality platform designed for business users while remaining powerful for developers. The platform features an intuitive, point and click, low-code/no-code interface for non-technical users alongside a robust API for technical teams. Battle-tested for years by Global 2000 and Fortune 500 corporations, Data Studio handles massive datasets with batch, incremental, and real-time processing. The platform is built for fast implementation, deploying in just minutes.

#### Who Is the Company Behind Data Studio?

- **Seller:** [Acme Data](https://www.g2.com/sellers/acme-data)
- **Year Founded:** 1998
- **HQ Location:** San Ramon, US
- **Twitter:** @AcmeDatanet  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a56566c8eb931c159e0678f82ba9a20f3717b232bfb7a9a38bce29efc3b4ff98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facme-data%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [DataTools](https://www.g2.com/products/datatools/reviews)

DataTools is an innovative Australian software solutions company who have been providing world leading data quality software to Australian & New Zealand organisations for almost three decades. DataTools started in the early 90s supplying sophisticated data services to many of Australia’s largest companies who found that the software offerings at the time from overseas didn’t know how to best deal with Australian data. Our vast experience in turning poor quality Australian data into high quality name and address data was translated into creating Australia’s first easy to use and affordable data quality software that was specifically built to deal with Australian data. With the shift to cloud based software, innovative plugin tools and Software as a Service (SaaS), DataTools is once again leading the way. Our newer software offerings provide the flexibility, scalability and ease of access that clients are moving towards, all whilst still committing to our promise of quality software with unlimited support. DataTools Offerings: Products: • Address Validation​: Format, clean, repair and verify addresses with 100% accuracy​. • Address Capture​: Capture addresses more accurately, faster and with less effort​. • Email Validation​: Check and validate email addresses in real time​. • Phone Validation​: Check and validate landline or mobile number in real time​. • Professional Mailing Solutions​: Easy to use point and click, to integrated solutions​. • Australian Address Lists​: A platform designed for purchasing bulk Australian address data​. The DataTools Difference. Why industry leaders choose DataTools: • Bulletproof Security​. That's DataTools: Ensure data is secure in every way possible​ • Reliability​: Consistent, predictable, scalable and more...​ • DataTools Human Touch™​: Machine Learning & AI models to read and understand addresses • More Data Sources​: Use Australian, New Zealand and International data sets to get accurate addresses​​ • Simple Implementation​: Use webservice and easy to use APIs for Address, Phone, Email and Geocoding

#### Who Is the Company Behind DataTools?

- **Seller:** [DataTools](https://www.g2.com/sellers/datatools)
- **Year Founded:** 1994
- **HQ Location:** Bella Vista, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ac50c70f09bd93c9e830238ec20e0523e80ef36e50f8317107975ebd14a9fb9f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatatools&secure%5Burl_type%5D=linkedin_company_website)  
189 employees on LinkedIn®

### [Datavid](https://www.g2.com/products/datavid/reviews)

Datavid helps large organizations extract additional value from unstructured data like Word documents, XML / HTML files, images, videos, presentations, and a lot more. Datavid's expert consultants have decades of experience solving complex data problems; from advanced search to data mining to integration across multiple sources. Datavid delivers unique value by making the most of your existing infrastructure, offering clear architectural plans before any changes are made. Find out how to make the most of your data with a free 30-minute consultation on Datavid's website.

#### Who Is the Company Behind Datavid?

- **Seller:** [Datavid](https://www.g2.com/sellers/datavid)
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a574b5e4f662a159b36414f9da6fdf8f2a296e074d8b0e7b3fa19710ea611b2e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatavid&secure%5Burl_type%5D=linkedin_company_website)  
87 employees on LinkedIn®

### [dataX.ai](https://www.g2.com/products/datax-ai/reviews)

dataX.ai is a trailblazing data science company specializing in automated solutions for B2B eCommerce product content. Our goal is to minimize manual effort in data processing and management, enhancing accuracy and enabling scalable operations. With more than a decade of experience crafting AI-powered solutions, we have become a trusted partner to eContent managers, as innovation meets precision in executing seamless data workflows. Headquartered in Plano, Texas, we have offices spread across India and Japan, empowering modern businesses to remain agile, competitive, and thrive in the digital era.

**Average Rating:** 4.4/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate dataX.ai?

- **Quality of Support:** 8.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind dataX.ai?

- **Seller:** [CrowdANALYTIX](https://www.g2.com/sellers/crowdanalytix)
- **Year Founded:** 2012
- **HQ Location:** Plano, US
- **Twitter:** @data\_x\_ai  
16 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=227d7fb84d9b41a674612b6c60238d72e87a9e10e6166e096bf3327b917ac755&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrowdanalytix&secure%5Burl_type%5D=linkedin_company_website)  
115 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 25% Large

#### What Are Recent G2 Reviews of dataX.ai?

**["Best Product for product data onboarding and enrichment process"](https://www.g2.com/survey_responses/datax-ai-review-5258362)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/datax-ai-review-5258362)

**["A perfect data driven enhancing customer experience"](https://www.g2.com/survey_responses/datax-ai-review-7034441)**

**Rating:** 4.5/5.0 stars

_— Green R._

[Read full review](https://www.g2.com/survey_responses/datax-ai-review-7034441)

#### What Are G2 Users Discussing About dataX.ai?

- [What is dataX.ai used for?](https://www.g2.com/discussions/what-is-datax-ai-used-for)

### [DBIQ](https://www.g2.com/products/dbiq/reviews)

DB/IQ is a software solution designed to assess and improve the level of quality and maintainability of Db2 for z/OS applications before they get deployed in your production environment. DB/IQ automates the quality control process according to performance, maintainability, and scalability criteria. DB/IQ analyzes and performs checks on all SQL code; whether in source form, in a DBRM resulting from the Db2 pre-processor, in all Catalog-based SQL (plans, packages, views, MQTs, triggers etc.), or as dynamically executed SQL. • Check the quality of any SQL code according to organization-defined standards • More than 350 quality rules are available “out-of-the-box” and can be customized according to your requirements and SLAs • Provide developers interactive quality control and full EXPLAIN functionality for all SQL statements • Alert and possibly reject programs that violate quality rules Controls can be triggered on demand by developers, directly in their mainframe or Eclipse development environments, and automatically in batch mode during delivery procedures

#### Who Is the Company Behind DBIQ?

- **Seller:** [Infotel](https://www.g2.com/sellers/infotel-a5b2f5ae-4f1a-45e9-be5c-359ba8a9f48d)
- **Year Founded:** 1986
- **HQ Location:** Blagnac, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae5a1e8c58fb0424ee49580fb8a547887699df6e0b4ad8bbbfe54165bddec6d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfotel-software%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [DeDupeD](https://www.g2.com/products/deduped/reviews)

DeDupeD is a productivity app that helps detect and manage duplicate records for not only just Lead, Contact, Account, or Case but also for any other Dynamics 365 CRM entities (OOB or Custom).

#### Who Is the Company Behind DeDupeD?

- **Seller:** [Inogic](https://www.g2.com/sellers/inogic)
- **Year Founded:** 2006
- **HQ Location:** Navi Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=74d494a379d3e6021d2fdb0a9915f688eecc95aa4e8b18816f61782036f5b76a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finogicindia%2F&secure%5Burl_type%5D=linkedin_company_website)  
153 employees on LinkedIn®

### [DemandTools](https://www.g2.com/products/demandtools/reviews)

DemandTools is the secure data quality platform that ensures your data remains your most valuable asset. With DemandTools, you manage your CRM data in minutes, not months, so you always have accurate, report-ready data enabling everyone to do their job more effectively, efficiently, and profitably. By fixing common data problems, automating data quality routines, and working within your specific processes and customizations, DemandTools gives stakeholders accurate insights and reporting, improves business efficiency, and gets you clean data faster, with less effort. DemandTools has 12 modules making it the most versatile and adaptable data quality solution for CRM. Data Quality Assessment Understand how strong or weak your data is and know where to focus remediation efforts. Module: Assess Duplicate Management Detect, eliminate, and prevent duplicate records from misleading your sales and marketing teams and causing friction in your customer journey. Modules: Dedupe, Convert, DupeBlocker, Match Data Migration Management Maintain data integrity while moving data into and out of Salesforce. Modules: Import, Export, Delete, Match Standardization, mass modification, and business insights. Apply record changes en masse and standardize data to get trustworthy insights in every report. Modules: Modify, Tune, Reassign Email Verification Verify email addresses in CRM to keep communication flowing with your customers. Module: Verify Get clean data and strengthen your business with DemandTools. DemandTools is part of the Validity portfolio, alongside BriteVerify for contact data validation and Litmus for email testing and deliverability — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution.

#### Who Is the Company Behind DemandTools?

- **Seller:** [Validity Inc](https://www.g2.com/sellers/validity-inc)
- **Company Website:** www.validity.com
- **Year Founded:** 2018
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @TrustValidity  
1,151 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8be688406ea338049038d268470cedfc67029c5530909fb0451c4a7545934bd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11679353%2F&secure%5Burl_type%5D=linkedin_company_website)  
350 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce Administrator
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 6% Medium

#### What Do G2 Reviewers Say About DemandTools?

_AI-generated summary from verified user reviews_

##### Pros

- Users find DemandTools **incredibly intuitive and easy to use** , significantly enhancing their Salesforce management efficiency.
- Users value the **easy duplicate identification and merging** in DemandTools, streamlining data management effectively and efficiently.
- Users appreciate the **time-saving capabilities** of DemandTools, streamlining data management and task execution efficiently.
- Users find that DemandTools enhances **efficiency** in managing Salesforce data, providing easy duplicate detection and bulk updates.
- Users appreciate the **Salesforce Integration** of DemandTools for its ease of use and time-saving capabilities.

##### Cons

- Users find DemandTools' **limited functionality** frustrating due to inefficient tagging and lack of merge history review.
- Users find **missing features** in DemandTools, especially with Dynamics support and limited error detail for troubleshooting.
- Users find the **learning curve steep** , making DemandTools initially intimidating but easier with continued use.
- Users feel that the **poor interface design** of DemandTools needs improvement for a more user-friendly experience.
- Users find DemandTools' performance to be **slow** , particularly when handling large datasets and previewing data.

### [digna](https://www.g2.com/products/digna/reviews)

European AI-powered data quality & observability platform with five modular capabilities — anomalies, analytics, timeliness, validation, and schema tracking — built to run entirely in your environment for maximum privacy and control.

#### Who Is the Company Behind digna?

- **Seller:** [digna](https://www.g2.com/sellers/digna)
- **Year Founded:** 2020
- **HQ Location:** Vienna, Austria
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9ff4a21ae4f8c4d1835d77415969992cef801e60798d1e517e8fbc210ab052b6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdextai%2F&secure%5Burl_type%5D=linkedin_company_website)

### [DQ for Excel™](https://www.g2.com/products/dq-for-excel/reviews)

DQ for Excel™ works right inside Microsoft Excel, it's familiar and easy to use! Simply download your customer data into Microsoft Excel and use our plugin, available in the office store, to improve your data quality. DQ For Excel™ works through DQ on Demand™, our Data Quality Improvement Platform. Import data from almost any source, prepare it, master it and perfect it; then upload it back to almost any target. Process hundreds of thousands of records at once and only pay for your usage on a credit-based subscription model.

#### Who Is the Company Behind DQ for Excel™?

- **Seller:** [DQ Global](https://www.g2.com/sellers/dq-global)
- **Year Founded:** 1995
- **HQ Location:** Lee-on-the-Solent, GB
- **Twitter:** @DQ\_Global  
1,296 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62a008a3734e322b16efe98ed7619766744076961e6652979344f4374c022ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdq-global&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

### [DQGateway](https://www.g2.com/products/dqgateway/reviews)

DQGateway empowers businesses of all sizes to achieve complete, accurate, and consistent data with its industry-first no-code interface. AI-driven and highly configurable, DQGateway tackles even the most complex scenarios. Its comprehensive rule engine and customization services ensure a perfect fit for your needs. Boost data quality, streamline decision-making, and gain a competitive edge with DQGateway. 2. Features Description: a. Data Source Connectivity: Effortless Data Quality Across Any Source: DQGateway connects to over 50 data sources with pre-built connectors. Custom connectors are available for unique needs. b. Skills Dependency for Setting Up Data Quality Rules: No Coding Required: DQGateway's no-code interface empowers even business users to define data quality checks with ease. Say goodbye to coding limitations. c. Comprehensive Quality Checks or Rules: Unmatched Configurability: DQGateway boasts the most comprehensive rule engine, with pre-configured checks, custom rule creation, and AI-powered data cleaning. Ensure data quality meets your exact standards. d. Data Profiling: Deep Dive into Your Data: DQGateway provides comprehensive data profiling with insightful visualizations. Identify anomalies, patterns, and sensitive data for complete data understanding. e. Data Governance: Real-Time Insights, Actionable Reports: DQGateway delivers a unified dashboard with real-time data quality insights. Detailed reports, alerts, and customizable widgets empower informed decision-making. f. Unattended Execution: Automated Data Quality, 24/7: DQGateway automates all configured data quality checks, freeing your team to focus on strategic initiatives. Enjoy uninterrupted data integrity with minimal effort. g. Agile Data Operations: Shift Left Data Quality: DQGateway integrates seamlessly with DevOps tools (Jenkins, ADO, GitHub) for continuous data testing and validation. Embed data quality into your development process from the start. h. Interactive Data Query: Streamlined Data Analysis: DQGateway's interactive query interface allows you to directly query source data within the platform for a unified experience. i. No Vendor Lock-In: Freedom and Flexibility: DQGateway prioritizes your control. The no-code interface empowers business users to manage data quality rules, and the licensed version provides source code access for ultimate customization. j. Facilitates Customization: Tailored to Your Needs: DQGateway goes beyond out-of-the-box functionality. We offer customizations and feature development specific to your unique requirements.

#### Who Is the Company Behind DQGateway?

- **Seller:** [Kairos Technologies](https://www.g2.com/sellers/kairos-technologies)
- **Year Founded:** 2003
- **HQ Location:** Irving, Texas, United States
- **Twitter:** @KairosTechInc  
869 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=caa1e6759dff55fb78c50a59db39af231eeb03bd20e44dbf2918d2bb79b2894e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkairos-technologies-inc%2F%3ForiginalSubdomain%3Din&secure%5Burl_type%5D=linkedin_company_website)  
332 employees on LinkedIn®

### [Easy View](https://www.g2.com/products/fortra-easy-view/reviews)

A KeyRbot Part of Fortra (the new face of HelpSystems) is proud to be part of Fortra’s comprehensive cybersecurity portfolio. Fortra simplifies today’s complex cybersecurity landscape by bringing complementary products together to solve problems in innovative ways. These integrated, scalable solutions address the fast-changing challenges you face in safeguarding your organization. With the help of the powerful protection from Easy View and others, Fortra is your relentless ally, here for you every step of the way throughout your cybersecurity journey.

#### Who Is the Company Behind Easy View?

- **Seller:** [Fortra](https://www.g2.com/sellers/fortra)
- **Year Founded:** 1982
- **HQ Location:** Eden Prairie, Minnesota
- **Twitter:** @fortraofficial  
2,773 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dc35b82a1c8dc3d25f0baa190554ddab56d530c99dfc134038201f775fd252f8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffortra&secure%5Burl_type%5D=linkedin_company_website)  
1,755 employees on LinkedIn®

### [EazyMatch AI](https://www.g2.com/products/eazymatch-ai/reviews)

EazyMatch AI helps CRM teams improve the quality, consistency and usability of their customer data. Built for platforms such as HubSpot, Pipedrive and Zoho, it identifies duplicate contacts and companies, highlights missing or incomplete fields, standardises job titles, checks records against your ideal customer profile and flags contacts or accounts that may need review under retention policies. The platform is designed for sales and marketing teams that need cleaner data without spending hours in spreadsheets. Users can review suggested matches, spot duplicate tasks, monitor new records, export findings and apply updates back to their CRM with greater confidence. By combining data hygiene, ICP checks, enrichment and audit history in one place, EazyMatch AI helps teams reduce manual clean-up, improve segmentation, protect campaign performance and make better decisions from their CRM data.

#### Who Is the Company Behind EazyMatch AI?

- **Seller:** [Data Made Eazy](https://www.g2.com/sellers/data-made-eazy)
- **Year Founded:** 2023
- **HQ Location:** Chilworth, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d503d71e3ad5bb511cd5e9fb91580c3d0b2e0718b3f5f7bddf05c06b21b05ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdata-made-eazy-ltd&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Emport](https://www.g2.com/products/emport/reviews)

Emport uses AI to auto-map, validate, and filter your contacts before they hit HubSpot.

#### Who Is the Company Behind Emport?

- **Seller:** [Emport](https://www.g2.com/sellers/emport)
- **Year Founded:** 2026
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=478f84816d8ba2e649cd4fe2eb9d3b5749b0aaeec7bdbf1531249177dbe16616&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femport-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Expanso](https://www.g2.com/products/expanso/reviews)

Expanso is a distributed data orchestration platform that enables organizations to deploy, manage, and govern data pipelines across cloud, on-prem, and edge environments. It allows teams to process and control data where it is generated, reducing costs, improving performance, and ensuring compliance through a unified control plane built for scalability and reliability.

#### Who Is the Company Behind Expanso?

- **Seller:** [Expanso](https://www.g2.com/sellers/expanso)
- **Year Founded:** 2023
- **HQ Location:** Seattle, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76d4c3dbe79d4721abd9e9cf3f9aff0e664e6137381118792019bf8a1211f50d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexpanso-io&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

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- [1](/categories/data-quality?hsCtaTracking=c3ec2dee-0229-4e54-b6eb-8a16fc76a2a0%7C033118b1-861b-420c-af1b-bd520c6b25a5&order=g2_score#product-list)
- [2](/categories/data-quality?hsCtaTracking=c3ec2dee-0229-4e54-b6eb-8a16fc76a2a0%7C033118b1-861b-420c-af1b-bd520c6b25a5&order=g2_score&page=2#product-list)
- …
- [8](/categories/data-quality?hsCtaTracking=c3ec2dee-0229-4e54-b6eb-8a16fc76a2a0%7C033118b1-861b-420c-af1b-bd520c6b25a5&order=g2_score&page=8#product-list)
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- [10](/categories/data-quality?hsCtaTracking=c3ec2dee-0229-4e54-b6eb-8a16fc76a2a0%7C033118b1-861b-420c-af1b-bd520c6b25a5&order=g2_score&page=10#product-list)
- [11](/categories/data-quality?hsCtaTracking=c3ec2dee-0229-4e54-b6eb-8a16fc76a2a0%7C033118b1-861b-420c-af1b-bd520c6b25a5&order=g2_score&page=11#product-list)
- 12
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- [14](/categories/data-quality?hsCtaTracking=c3ec2dee-0229-4e54-b6eb-8a16fc76a2a0%7C033118b1-861b-420c-af1b-bd520c6b25a5&order=g2_score&page=14#product-list)
- [15](/categories/data-quality?hsCtaTracking=c3ec2dee-0229-4e54-b6eb-8a16fc76a2a0%7C033118b1-861b-420c-af1b-bd520c6b25a5&order=g2_score&page=15#product-list)
- [16](/categories/data-quality?hsCtaTracking=c3ec2dee-0229-4e54-b6eb-8a16fc76a2a0%7C033118b1-861b-420c-af1b-bd520c6b25a5&order=g2_score&page=16#product-list)
- [17](/categories/data-quality?hsCtaTracking=c3ec2dee-0229-4e54-b6eb-8a16fc76a2a0%7C033118b1-861b-420c-af1b-bd520c6b25a5&order=g2_score&page=17#product-list)
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Spotlight Categories

[Applicant Tracking Systems (ATS)](https://www.g2.com/categories/applicant-tracking-systems-ats)

[ERP Systems](https://www.g2.com/categories/erp-systems)

[Contact Center Workforce Software](https://www.g2.com/categories/contact-center-workforce)

[Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation)

[Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim)

Similar Categories

- [Infrastructure as a Service (IaaS)](/categories/infrastructure-as-a-service-iaas)
- [Active Metadata Management](/categories/active-metadata-management)
- [Address Verification](/categories/address-verification)
- [AIOps Platforms](/categories/aiops-platforms)
- [Application Server](/categories/application-server)

- [Blockchain](/categories/blockchain)
- [Cloud File Storage](/categories/cloud-file-storage)
- [Database Software](/categories/database-software)
- [Data Center Infrastructure Management (DCIM)](/categories/data-center-infrastructure-management-dcim)
- [Data Center Networking](/categories/data-center-networking)

- [Data Exchange Platforms](/categories/data-exchange-platforms)
- [Data Fabric](/categories/data-fabric)
- [Data Integration Tools](/categories/data-integration-tools)
- [Data Management Software](/categories/data-management-software)
- [Data Mapping](/categories/data-mapping)

[Browse Data Quality Themes](/categories/data-quality/themes)

 ![Shalaka Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shalaka Joshi")
SJ

Researched and written by [Shalaka Joshi](https://research.g2.com/insights/author/shalaka-joshi)

Updated March 10, 2026

Data quality tools analyze sets of information and identify incorrect, incomplete, or improperly formatted data. After profiling data concerns, data quality tools cleanse or correct that data based on previously established guidelines. Deletion, modification, appending, and merging are all common methods of data set cleansing or correction; data analysts, marketers, and salespeople are just a few positions that benefit from leveraging data quality solutions.

By targeting and cleaning data lists, data quality software allows businesses to establish and maintain high standards for data integrity. These solutions are also helpful for ensuring that data adheres to these standards, based on the required industry, market, or in-house regulations. This process of maintaining data integrity enhances the reliability of such information for business use. Data sets can range from customer contact information to granular financial statistics and much more.

Data quality software products may also share features or coexist with [master data management (MDM) software](https://www.g2.com/categories/master-data-management-mdm), [data integration software](https://www.g2.com/categories/data-integration), or [big data software](https://www.g2.com/categories/big-data). While tangentially related to data quality solutions from a functional standpoint, [address verification software](https://g2.com/categories/address-verification) differs through its distinct use cases, focus on physical location data, and reliance on authoritative location data sourcing to verify correctness.

To qualify for inclusion in the Data Quality category, a product must:

- Enable data profiling and identify data anomalies
- Provide basic data cleansing functionalities like record merge, append, and delete
- Allow data modification and standardization based on predefined rules
- Allow automated and manual cleaning options
- Offer preventive measures to preserve data integrity

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