# Best Customer Self-Service Software - Page 27 ## How Many Customer Self-Service Software Products Does G2 Track? **Total Products under this Category:** 425 ### Category Stats (Aug 2026) - **Average Rating:** 4.51/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Parloa (+17.2%) - Among all products in this category, Parloa recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Customer Self-Service Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 79,900+ Authentic Reviews - 425+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Self-Service Software ![G2 Grid® for Customer Self-Service Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-self-service/grids.png?focus%5B%5D=574&focus%5B%5D=2743&focus%5B%5D=5494&focus%5B%5D=3270&focus%5B%5D=57328&focus%5B%5D=748&focus%5B%5D=1437428&focus%5B%5D=55256) Highlighted products: Zendesk for Customer Service, Zoho Desk, Agentforce Service (formerly Salesforce Service Cloud), Fin, HubSpot Service Hub, Freshdesk, Jotform AI Agents, and ServiceNow Customer Service Management. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-self-service/grids.json?focus%5B%5D=zendesk-for-customer-service&focus%5B%5D=zoho-desk&focus%5B%5D=agentforce-service-formerly-salesforce-service-cloud&focus%5B%5D=fin&focus%5B%5D=hubspot-service-hub&focus%5B%5D=freshdesk&focus%5B%5D=jotform-ai-agents&focus%5B%5D=servicenow-customer-service-management) **Sponsored** ### Ada Ada is an enterprise Agentic Customer Experience (ACX) company that helps large organizations deploy, manage, optimize, and scale AI agents for customer service, with more than 550 AI agents deployed across the world's most demanding enterprise environments. Ada's core differentiator is the ACX Operating Model: the only approach in the category that pairs an enterprise AI platform with structured methodology and expert guidance. The logic behind it is direct: the best customer experiences come from businesses that own and operate their AI agents, not ones that depend on vendors to run them. The companies that own their AI capability are the ones that compound value. Ada's job is to help them get there. Ada delivers that ownership through three components: the ACX Platform (AI agent management across every channel and language, no engineering dependency required), ACX Practice (a structured methodology for building, governing, and scaling an ACX program), and ACX Experts (who work alongside internal teams to build lasting internal fluency). The ACX Platform is designed with these core components: - Reasoning Engine™: A patent-pending intelligence layer that powers the AI agent across all channels using shared customer context, business logic, and configurable policies, with built-in accuracy and safety controls. Consistent experience meets reduced overhead. - Conversation Hub: Deploy an AI agent across voice, messaging, email, and custom channels in 60+ languages, with structured handoff to human agents when escalation is needed. - Performance Center: Tools for building, testing, and optimizing AI agent behavior, including Playbooks for complex multi-step workflows (refunds, rebookings, authentication), Coaching for continuous improvement, and Simulations for safe pre-launch testing. Tracks resolution rate, CSAT, NPS, and custom KPIs. - Developer Toolkit: Pre-built connectors for Salesforce, Zendesk, and ServiceNow, plus APIs, SDKs, and an MCP Server for managing the AI agent from tools like Claude or ChatGPT. - Enterprise-grade security: SOC 2 Type II, GDPR, HIPAA, PCI DSS, and AIUC-1 certified, with Zero Data Retention and regional data residency. Ada was the first ACX platform to have achieved AIUC-1 certification, the world's first AI safety standard specifically designed for customer service agents—and Ada helped write it. Proven customer outcomes include: - IPSY (ecommerce) achieved 943% ROI on its AI investment within four months of using Ada's ACX platform alongside a 63% improvement in automated resolution rate and a 41% improvement in CSAT. Endy (retail) achieved an 85% automated resolution rate during a major national promotion and 75% CSAT during their warehouse sale. - eSky Group (travel) saw a 17-point increase in automated resolution in four months, a 19-point CSAT jump, and 200% ROI—running three brands across 50+ markets with one team on one platform. - Blackhawk Network (fintech) transformed into a mature ACX operation, automatically resolving ~50% of all incoming inquiries across brands and channels, and upskilling frontline agents with plans to expand AI across the entire enterprise. Across Ada's customer base, the impact extends beyond efficiency metrics. At ClickUp, support agents shifted from manually building chatbot content to specializing in product areas and contributing to lifecycle and retention strategy. At Endy, volume relief created new AI coaching and QA roles rather than headcount reductions. Ada is built for enterprise organizations with high-volume, complex support operations across industries including financial services, telecommunications, retail and ecommerce, travel, insurance, and technology. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=10&secure%5Bchosen_at%5D=2026-08-04T05%3A47%3A38Z&secure%5Bdisplayable_resource_id%5D=10&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=10&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=37339&secure%5Bresource_id%5D=10&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-self-service%3Ffrom%3Dmergeek.com%26page%3D27&secure%5Btoken%5D=80d3530247cc86ddd8a13ed0e6a2d67fd2f9ff65f651ded7d32d2df876c8d8d8&secure%5Burl%5D=https%3A%2F%2Fwww.ada.cx%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2-clicks&secure%5Burl_type%5D=book_demo) ### [Propane Chat](https://www.g2.com/products/propane-chat/reviews) Wix plugin to answer customer questions using ChatGPT. #### Who Is the Company Behind Propane Chat? - **Seller:** [PropaneChat](https://www.g2.com/sellers/propanechat) - **HQ Location:** Salt Lake City, UT - **Twitter:** @PropaneChat 3 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=317edb89620afb5c15b513221ba1bcf8b96dda4a015bf94ada4a047f95371ef6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpropane-chat%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Do G2 Reviewers Say About Propane Chat? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **enhanced customer interaction** from Propane Chat, leading to improved service and diverse inquiries. - Users find that Propane Chat enhances **customer support** , reducing repeated questions and improving overall service quality. ##### Cons - Users express concern over the **lack of real-time live chat services** , missing immediate access to human support interactions. ### [Pypestream](https://www.g2.com/products/pypestream/reviews) Pypestream is a tech-enabled services company that provides Applied AI solutions. Pypestream has a proprietary technology platform upon which it builds AI agents - chat and voice - to improve how companies connect with their customers. With more than 10 years of patented innovation and hundreds of pre-built microagents, Pypestream’s secure, cloud-native platform integrates seamlessly with any model or API, meaning it is enterprise-ready to deliver AI that’s compliant, ethical and reliable. One of Pypestream’s core beliefs is that AI should be applied purposefully, not universally. For workflows where generative capabilities elevate relevance, personalization or containment, experts will execute an AI-enabled approach. For processes that require strict accuracy or risk control, the solution will contain elegant automations without unnecessary AI. This balance ensures responsible solutions that deliver conversions and resolutions, not just chatty interactions. While we welcome the opportunity to impress you with our technical specs, compliance posture and proven methodologies, we hope you will walk away from our discussion most energized by what cannot be captured in capabilities checkboxes: the caliber of the people who will be working alongside you. Our tech-enabled services model means that our experts become an extension of your team. With Pypestream, you get access to a dedicated group of practitioners who take genuine pride in their craft, who bring deep applied-AI expertise, and who care as much about your customers’ and employees’ experiences as you do. Our clients consistently tell us that the “how” of working with Pypestream – our collaboration style, our transparency, our innovative mindsets, our speed – is as valuable as the conversational AI solutions we build. Pypestream’s AI agents help organizations unlock measurable business value such as cost savings, revenue growth, operational efficiency and customer loyalty. Fortune 500 leaders in telecom, media, travel, retail and financial services rely on Pypestream to delight their customers while lowering costs and scaling growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 3 #### Who Is the Company Behind Pypestream? - **Seller:** [Pypestream](https://www.g2.com/sellers/pypestream) - **Year Founded:** 2015 - **HQ Location:** New York, US - **Twitter:** @Pypestream 4,810 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ffad187534681455670b068aba08063be87fe55784de22df0dcf76a35269f4bc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpypestream%2F&secure%5Burl_type%5D=linkedin_company_website) 64 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium, 33% Small #### What Do G2 Reviewers Say About Pypestream? _AI-generated summary from verified user reviews_ ##### Pros - Users find Pypestream’s **microapps library** invaluable for easily creating effective chatbots for customer care. - Users appreciate the **user-friendly chat features** of Pypestream, enabling quick creation of effective chatbots for customer care. - Users find Pypestream’s **easy creation process** beneficial for quickly developing essential chatbots for customer care. - Users find Pypestream’s **microapps library helpful** for quickly creating essential chatbots for customer care. - Users appreciate the **user-friendly design** of Pypestream, allowing for quick and effective chatbot creation and testing. ##### Cons - Users find it **difficult to manage conversation flows** in Pypestream, lacking support for complex branching scenarios. - Users struggle with **functionality issues** in Pypestream, finding it challenging to manage conversation flows effectively. - Users find Pypestream's **limited features** restrict their ability to create complex conversation flows effectively. - Users find it challenging due to **missing features** for managing conversation flows and creating dynamic interactions. - Users find **AI limitations** in Pypestream challenging, especially when trying to introduce multiple conversational flows. #### What Are Recent G2 Reviews of Pypestream? **["Relieving our agents of less complicated problems"](https://www.g2.com/survey_responses/pypestream-review-9983965)** **Rating:** 4.5/5.0 stars _— Raaed M._ [Read full review](https://www.g2.com/survey_responses/pypestream-review-9983965) **["Ability to use NLU"](https://www.g2.com/survey_responses/pypestream-review-9770135)** **Rating:** 4.0/5.0 stars _— Johannes L._ [Read full review](https://www.g2.com/survey_responses/pypestream-review-9770135) #### What Are G2 Users Discussing About Pypestream? - [What is Pypestream used for?](https://www.g2.com/discussions/what-is-pypestream-used-for) ### [Qelp](https://www.g2.com/products/qelp/reviews) Qelp is the global leader in online self-service software for any device and service. With over 70+ clients worldwide we are responsible for the online support experience of over 400 million end-users. We enable our clients to reduce support costs, increase revenues per user, strengthen customer satisfaction and provide better customer experience. We work for companies that lead their industry such as T-Mobile, Sony PlayStation, Pearson Education and Telefonica. #### Who Is the Company Behind Qelp? - **Seller:** [Qelp](https://www.g2.com/sellers/qelp) - **HQ Location:** Miami, Florida, United States - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f948d8ccde1fa9881d2c50f8370ffc5574fd6e7085dccbf59d4ad9882a6788d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffoundever%2F&secure%5Burl_type%5D=linkedin_company_website) 99,070 employees on LinkedIn® ### [ReferralYogi](https://www.g2.com/products/referralyogi/reviews) A SaaS platform for businesses to engage with its customers via Meta's & Google's messaging channels. Its a "easy to use" platform to send maketing drip campaigns, handle incoming enquiries and measure customer feedback via WhatsApp API, Instagram & Google's Business Messages. Our GenAI powered GPT Reviews module auto responds to customer reviews and provides deep "Voice of Customer" Insights. #### Who Is the Company Behind ReferralYogi? - **Seller:** [ReferralYogi](https://www.g2.com/sellers/referralyogi) - **Year Founded:** 2017 - **HQ Location:** Chennai, IN - **Twitter:** @referralyogi 23 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=903389a02a06faeb2309dcfded62fd371627695337d523ae431e398b1ad9cca1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freferralyogi&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® ### [Registria](https://www.g2.com/products/registria/reviews) Registria is a type of ownership experience management (OXM) software solution that helps consumer goods brands manage and optimize post-purchase customer experiences across the product ownership lifecycle. Registria uses data and industry expertise to provide consumer goods brands with solutions that improve their post-purchase experiences. Registria offers targeted solution packages that span the entire lifecycle of product ownership, delivering relevant, personalized content at moments when customers need it most. Our solutions are grouped to drive specific outcomes across customer engagement, revenue generation, customer support, brand loyalty and customer lifetime value. Registria designs post-purchase solutions to scale, helping consumer goods brands achieve their goals while improving customer experiences. Concierge℠, Registria’s flagship solution, pairs software and servicing to create a unique post-purchase engagement experience. Powered by Registria’s Ownership Experience Management (OXM) Platform, Concierge℠ delivers an on-demand engagement channel for product owners harnessing every customer-need to get the most out of their products. Registria’s solutions help brands increase customer lifetime value, post-purchase revenue, review credibility and customer insights with methods that target owner identification, revenue generation, personalized support, extended product protection and customer insights. Concierge℠ also acts as a hub for businesses, centralizing a variety of external systems including ratings & reviews, warranties and support. From the product owner to the trusted brands brought into people’s homes, Registria strives to create an ownership experience that nurtures returning customers, welcomes new customers and strengthens brands through innovative technology and CX best practices. Key features and benefits include: Identify and engage product owners, driving up to 3x higher engagement Boost product registration completion to 80% Reduce call volume by over 20% with personalized self-service support Generate up to 100x more verified ratings and reviews, boosting brand reputation and advocacy Collect high quality first-party data to increase retention, loyalty and customer lifetime value Trusted by over 150 leading brands across 65 locales worldwide, Registria empowers enterprises to build relationships with product owners at scale. Registria enables global scalability with seamless integration into other major applications to help brands deliver consistent ownership experiences. #### Who Is the Company Behind Registria? - **Seller:** [Registria](https://www.g2.com/sellers/registria) - **Year Founded:** 2008 - **HQ Location:** Denver, Colorado, United States - **Twitter:** @registria 1,162 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0c969e059a34fa4da2c413d0cb2b359f3862c6f686ac9b536397f017f42205c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fregistria-inc-&secure%5Burl_type%5D=linkedin_company_website) 37 employees on LinkedIn® ### [RenewityRMA](https://www.g2.com/products/renewity-systems-inc-renewityrma/reviews) RenewityRMA is the the premier RMA Solution for Manufacturers #### Who Is the Company Behind RenewityRMA? - **Seller:** [Renewity Systems](https://www.g2.com/sellers/renewity-systems-8aab0ecf-38f8-473d-adc6-cd301e06e29c) - **Year Founded:** 2015 - **HQ Location:** Ottawa, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7407ab670892219792b145cbe05331fa3895733e9fe2fef2eb57afaf39b8775&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frenewity&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® ### [ResVu](https://www.g2.com/products/resvu-resvu/reviews) We build white-label software platforms for residential communities, including masterplanned communities, management companies and strata managers. Our products allow all parties involved to significantly increase the efficiency of a site, promote better decision making, and ultimately create a safer and more vibrant community. #### Who Is the Company Behind ResVu? - **Seller:** [ResVu](https://www.g2.com/sellers/resvu) - **Year Founded:** 2017 - **HQ Location:** Adelaide, AU - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b16c3a5850ef90c729cd4acce7e089a70a1c175ddd8bed610cd5c70d68b5c1f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresvu%2F&secure%5Burl_type%5D=linkedin_company_website) 26 employees on LinkedIn® ### [Retail360](https://www.g2.com/products/retail360/reviews) Petrosoft’s Retail360 mobile app is a comprehensive inventory and sales management app that allows you to stay out of your back office so you can spend time where your revenue is made, on the sales floor. The out-of-the-box integrations mean your Scan Data and inventory can be managed in real-time. Retail360 instantly syncs promotions, inventory, and sales data with your POS, handheld, or mobile devices 24/7. #### Who Is the Company Behind Retail360? - **Seller:** [Petrosoft](https://www.g2.com/sellers/petrosoft-5b48379c-09f8-4878-84c0-6540c85fbfb0) - **Year Founded:** 2002 - **HQ Location:** Pittsburgh ,Pennsylvania ,United States - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e70d0b3e53899be5b140c2076d552045ad460bb0bf935a4d4d9ad388b49fe851&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpetrosoft-llc&secure%5Burl_type%5D=linkedin_company_website) 135 employees on LinkedIn® ### [RevoChat](https://www.g2.com/products/revochat/reviews) RevoChat is an AI-powered customer support solution that leverages the advanced capabilities of Large Language Model. It provides businesses with prompt, personalized, and efficient customer service. RevoChat allows conversations to flow dynamically, making interactions more natural and satisfying for users. It can understand your business’s products or services and provide personalized customer support accordingly. RevoChat is available globally and can be used by businesses of all sizes. #### Who Is the Company Behind RevoChat? - **Seller:** [Revolab Sdn Bhd](https://www.g2.com/sellers/revolab-sdn-bhd) - **HQ Location:** Kuala Lumpur City, MY - **Twitter:** @revo\_chat 5 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1af38743be7b1ffc9799913c0c481f46934bae9bae166b1071df71f7fc8e60fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frevolab-ai&secure%5Burl_type%5D=linkedin_company_website) 22 employees on LinkedIn® ### [Rossy AI](https://www.g2.com/products/rossy-ai/reviews) Rossy AI is a human-like 24/7 AI voice agents, a Premium White Glove Solution with no code, no IVR, and no missed calls. #### Who Is the Company Behind Rossy AI? - **Seller:** [Rossy AI](https://www.g2.com/sellers/rossy-ai) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c30e09394a4ab9a9151cf7f948471eeedcbff52b7743f89f7549b834b92742db&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frossy-ai%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Sapphire Media](https://www.g2.com/products/sapphire-media/reviews) We Simplify Your Customer Service Management With Artificial Intelligence. Access AI call transcripts, audio, customer agents, and savings insights—all in one powerful platform. #### Who Is the Company Behind Sapphire Media? - **Seller:** [Customer2AI](https://www.g2.com/sellers/customer2ai) - **Year Founded:** 2025 - **HQ Location:** Scottsdale, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a361c8e218314ca0ef4442c1837454a8b56aac9dbe93440deda8f6c78f1f362&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcustomer2ai-llc&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® ### [Seekdown](https://www.g2.com/products/seekdown/reviews) Seekdown is an AI self-service platform that helps businesses turn their existing website, documentation, FAQ, pricing, policy, and support content into reliable AI-powered answers. With Seekdown, teams can launch an AI chatbot for their website or build a Smart Help Center powered by approved company content. Instead of sending visitors through lists of search results or generic chatbot responses, Seekdown provides direct answers with citations, source links, relevant snippets, and guided next steps that help users continue their journey. Seekdown is designed for support, customer success, product, and go-to-market teams that want to make their existing knowledge easier to find and use. The platform captures public web pages, documentation, help articles, support resources, and FAQs, structures them into approved AI knowledge, and publishes the right self-service experience for customers, prospects, or website visitors. Key capabilities include AI website chatbots, AI help centers, cited answers, approved source controls, branded assistant experiences, guided next-step recommendations, content refresh workflows, and feedback insights that reveal gaps in documentation or repeated customer questions. Businesses use Seekdown to help visitors find answers from trusted company content, reduce repetitive support and pre-sales questions, improve content discoverability, and create a more helpful self-service experience without replacing the source material customers rely on. Seekdown can be launched from a public URL, reviewed by teams, and published with a lightweight website snippet. #### Who Is the Company Behind Seekdown? - **Seller:** [Seekdown Labs](https://www.g2.com/sellers/seekdown-labs) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [ShowHows](https://www.g2.com/products/showhows/reviews) Make instructions beautiful and show anyone how to do anything. Create web-based, embeddable how-tos or tutorial guides for any device. #### Who Is the Company Behind ShowHows? - **Seller:** [ShowHows](https://www.g2.com/sellers/showhows) - **HQ Location:** London, United Kingdom - **Twitter:** @ShowHows 26 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Small Business Chatbot](https://www.g2.com/products/small-business-chatbot/reviews) Small Business Chatbot is a 24/7 conversational AI solution that empowers small businesses to win more customers and provide outstanding service without constant monitoring. Designed to engage website visitors, capture leads, and deliver personalized customer support, Small Business Chatbot ensures that every conversation is addressed, even while you're away. Key Features AI-Powered Responses Trained to handle complex conversations and respond precisely as per your preferences. Effortless Lead Capture Converts visitors into leads by capturing contact details and nurturing prospects. Conversation Inbox Transition All interactions are delivered directly to your inbox for easy follow-up. Customizable Chat Widget Easily configure the chat widget's appearance and behavior to suit your brand. Seamless Website Integration Get set up in under a minute—simply add your website and start customizing. #### Who Is the Company Behind Small Business Chatbot? - **Seller:** [Small Business Chatbot](https://www.g2.com/sellers/small-business-chatbot) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c063e59f26e5736d1a2fd830e4520a0438f6406cecf73c7f37b1aaf6a5ad6e49&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmall-business-chatbot%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [smao](https://www.g2.com/products/smao/reviews) smao is a cloud-based AI phone assistant that handles first-level support calls around the clock, ensuring no caller ever hears hold music or busy signals. Hosted entirely in EU data centers, it guarantees 100 % GDPR compliance and keeps all voice data securely within Europe. At its core, smao relies on a fully customizable knowledge base and glossary. You simply upload FAQs, product guides and internal terminology, and smao uses that structured content to deliver accurate, on-brand answers to routine inquiries without any human intervention. If a question falls outside its scope, smao’s intelligent call routing engine steps in. Based on rules you configure, it automatically forwards complex issues to the right department or agent, complete with caller context and transcript. Callers enjoy a seamless experience thanks to DTMF-driven menus that let them enter PINs, account numbers or menu selections directly on their telephone keypad. This removes friction from authentication and self-service workflows. Behind the scenes, every conversation is transcribed and analyzed in real time for sentiment, keywords and resolution paths. That data is turned into tickets or reports and pushed into your existing systems, so you can track support performance without any manual effort. smao currently supports German, English, French, Italian and Swiss German, with other languages available upon request. One-click integrations connect smao to more than 20 popular platforms—including HubSpot, Freshdesk, Jira Service Desk, Zendesk, Salesforce Service Cloud, Microsoft 365, Slack and cal.com—so transcripts, tickets and call data flow directly into your workflows within minutes, with no coding required. By automating up to 60 % of repetitive calls, smao frees your support team to focus on higher-value work and strategic initiatives. Response times shrink to under five seconds, even during peak traffic or holidays, boosting customer satisfaction and loyalty. Real-time dashboards give you complete visibility into call volumes, peak periods, frequently asked questions and routing success rates. Those insights help you continuously refine your support strategy, reduce operational costs and achieve a rapid return on investment. smao scales seamlessly from small offices handling a handful of daily calls to large contact centers processing thousands of interactions without adding headcount or hardware. Setup takes only a few clicks, and an intuitive web interface lets you manage knowledge content, routing rules, access permissions and reporting without IT involvement. Role-based permissions and multi-tenant isolation ensure that each department or subsidiary sees only the data and functionality that matters to them. Service providers across IT, e-commerce, finance, healthcare and professional services trust smao to transform their phone support. By combining AI-driven automation, deep system integrations and unwavering data protection, smao delivers a consistent, always-on support experience that drives efficiency, reduces costs and strengthens customer relationships. Try smao free for 14 days—no credit card required—at https://smao.ai/sign-up and discover how AI-powered voice automation can revolutionize your support operations. #### Who Is the Company Behind smao? - **Seller:** [smao](https://www.g2.com/sellers/smao) - **Year Founded:** 2025 - **HQ Location:** Berlin, DE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a5d24a71f60c01fa55ac4307e83a526ddc5b736cb6d923f94361d108bd38e95&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmao-ai&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/customer-self-service?open_modal_url=%2Fproducts%2Frevochat%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-self-service%26source%3Dcategory&order=g2_score&page=26#product-list) - [1](/categories/customer-self-service?open_modal_url=%2Fproducts%2Frevochat%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-self-service%26source%3Dcategory&order=g2_score#product-list) - [2](/categories/customer-self-service?open_modal_url=%2Fproducts%2Frevochat%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-self-service%26source%3Dcategory&order=g2_score&page=2#product-list) - … - [23](/categories/customer-self-service?open_modal_url=%2Fproducts%2Frevochat%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-self-service%26source%3Dcategory&order=g2_score&page=23#product-list) - [24](/categories/customer-self-service?open_modal_url=%2Fproducts%2Frevochat%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-self-service%26source%3Dcategory&order=g2_score&page=24#product-list) - [25](/categories/customer-self-service?open_modal_url=%2Fproducts%2Frevochat%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-self-service%26source%3Dcategory&order=g2_score&page=25#product-list) - [26](/categories/customer-self-service?open_modal_url=%2Fproducts%2Frevochat%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-self-service%26source%3Dcategory&order=g2_score&page=26#product-list) - 27 - [28](/categories/customer-self-service?open_modal_url=%2Fproducts%2Frevochat%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-self-service%26source%3Dcategory&order=g2_score&page=28#product-list) - [29](/categories/customer-self-service?open_modal_url=%2Fproducts%2Frevochat%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-self-service%26source%3Dcategory&order=g2_score&page=29#product-list) - [Next ›Next ›](/categories/customer-self-service?open_modal_url=%2Fproducts%2Frevochat%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-self-service%26source%3Dcategory&order=g2_score&page=28#product-list) Spotlight Categories [Demo Automation Software](https://www.g2.com/categories/demo-automation) [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation) [Purchasing Software](https://www.g2.com/categories/purchasing-software) [Accounts Receivable Software](https://www.g2.com/categories/accounts-receivable) Similar Categories - [Help Desk](/categories/help-desk) - [Live Chat](/categories/live-chat) - [Social Customer Service](/categories/social-customer-service) - [Appointment Reminder](/categories/appointment-reminder) - [Call & Contact Center](/categories/call-contact-center) - [Client Onboarding](/categories/client-onboarding) - [Co-Browsing](/categories/co-browsing) - [Complaint Management](/categories/complaint-management) - [Contact Center Outsourcing Services](/categories/contact-center-outsourcing-services) - [Contact Center Payments](/categories/contact-center-payments) - [Conversational Support](/categories/conversational-support) - [Customer Communications Management](/categories/customer-communications-management) - [Customer Education](/categories/customer-education) - [Customer Service Automation](/categories/customer-service-automation) - [Customer Success](/categories/customer-success) [Browse Customer Self-Service Themes](/categories/customer-self-service/themes) ![Jeffrey Lin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeffrey Lin") JL Researched and written by [Jeffrey Lin](https://research.g2.com/insights/author/jeffrey-lin) Updated April 9, 2026 Customer self-service software provides end users, prospects, and customers with a platform to access information and resolve issues independently, without needing live chat or support representatives, empowering faster resolutions, improving customer satisfaction, and increasing service agent productivity. ### Core Capabilities of Customer Self-Service Software To qualify for inclusion in the Customer Self-Service category, a product must: - Provide information to customers without human interaction - Assist end users in completing common tasks - Provide 24-hour support to customers seeking assistance - Organize and distribute information for commonly asked questions ### Common Use Cases for Customer Self-Service Software Support and customer experience teams use self-service tools to deflect common inquiries and give customers on-demand access to help. Common use cases include: - Building branded knowledge bases and help centers with tutorials and FAQs - Deploying digital or voice chatbots to handle simple requests across web and phone channels - Providing on-screen contextual guidance to help customers complete tasks without agent assistance ### How Customer Self-Service Software Differs from Other Tools Customer self-service is a common feature of [help desk software](https://www.g2.com/categories/help-desk), but dedicated self-service platforms go deeper, offering knowledge base management, [chatbot](https://www.g2.com/categories/chatbots) integration with [live chat software](https://www.g2.com/categories/live-chat), and conversational IVR capabilities. Contextual guidance solutions like [digital adoption platforms](https://www.g2.com/categories/digital-adoption-platform) extend self-service by providing in-product, on-screen assistance that helps customers complete tasks without contacting support. ### Insights from G2 on Customer Self-Service Software Based on category trends on G2, knowledge base management and chatbot deflection capabilities stand out as top strengths. These platforms deliver reductions in ticket volume and improvements in first-contact resolution as primary outcomes of adoption. Show More