# Best Customer Self-Service Software - Page 24

## How Many Customer Self-Service Software Products Does G2 Track?

**Total Products under this Category:** 425

### Category Stats (Aug 2026)

- **Average Rating:** 4.51/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Parloa (+17.2%) - Among all products in this category, Parloa recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Self-Service Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 79,900+ Authentic Reviews
- 425+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Self-Service Software
 ![G2 Grid® for Customer Self-Service Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-self-service/grids.png?focus%5B%5D=574&focus%5B%5D=2743&focus%5B%5D=5494&focus%5B%5D=3270&focus%5B%5D=57328&focus%5B%5D=748&focus%5B%5D=1437428&focus%5B%5D=55256)

Highlighted products: Zendesk for Customer Service, Zoho Desk, Agentforce Service (formerly Salesforce Service Cloud), Fin, HubSpot Service Hub, Freshdesk, Jotform AI Agents, and ServiceNow Customer Service Management.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-self-service/grids.json?focus%5B%5D=zendesk-for-customer-service&focus%5B%5D=zoho-desk&focus%5B%5D=agentforce-service-formerly-salesforce-service-cloud&focus%5B%5D=fin&focus%5B%5D=hubspot-service-hub&focus%5B%5D=freshdesk&focus%5B%5D=jotform-ai-agents&focus%5B%5D=servicenow-customer-service-management)

**Sponsored**

### Ada

Ada is an enterprise Agentic Customer Experience (ACX) company that helps large organizations deploy, manage, optimize, and scale AI agents for customer service, with more than 550 AI agents deployed across the world's most demanding enterprise environments. Ada's core differentiator is the ACX Operating Model: the only approach in the category that pairs an enterprise AI platform with structured methodology and expert guidance. The logic behind it is direct: the best customer experiences come from businesses that own and operate their AI agents, not ones that depend on vendors to run them. The companies that own their AI capability are the ones that compound value. Ada's job is to help them get there. Ada delivers that ownership through three components: the ACX Platform (AI agent management across every channel and language, no engineering dependency required), ACX Practice (a structured methodology for building, governing, and scaling an ACX program), and ACX Experts (who work alongside internal teams to build lasting internal fluency). The ACX Platform is designed with these core components: - Reasoning Engine™: A patent-pending intelligence layer that powers the AI agent across all channels using shared customer context, business logic, and configurable policies, with built-in accuracy and safety controls. Consistent experience meets reduced overhead. - Conversation Hub: Deploy an AI agent across voice, messaging, email, and custom channels in 60+ languages, with structured handoff to human agents when escalation is needed. - Performance Center: Tools for building, testing, and optimizing AI agent behavior, including Playbooks for complex multi-step workflows (refunds, rebookings, authentication), Coaching for continuous improvement, and Simulations for safe pre-launch testing. Tracks resolution rate, CSAT, NPS, and custom KPIs. - Developer Toolkit: Pre-built connectors for Salesforce, Zendesk, and ServiceNow, plus APIs, SDKs, and an MCP Server for managing the AI agent from tools like Claude or ChatGPT. - Enterprise-grade security: SOC 2 Type II, GDPR, HIPAA, PCI DSS, and AIUC-1 certified, with Zero Data Retention and regional data residency. Ada was the first ACX platform to have achieved AIUC-1 certification, the world's first AI safety standard specifically designed for customer service agents—and Ada helped write it. Proven customer outcomes include: - IPSY (ecommerce) achieved 943% ROI on its AI investment within four months of using Ada's ACX platform alongside a 63% improvement in automated resolution rate and a 41% improvement in CSAT. Endy (retail) achieved an 85% automated resolution rate during a major national promotion and 75% CSAT during their warehouse sale. - eSky Group (travel) saw a 17-point increase in automated resolution in four months, a 19-point CSAT jump, and 200% ROI—running three brands across 50+ markets with one team on one platform. - Blackhawk Network (fintech) transformed into a mature ACX operation, automatically resolving ~50% of all incoming inquiries across brands and channels, and upskilling frontline agents with plans to expand AI across the entire enterprise. Across Ada's customer base, the impact extends beyond efficiency metrics. At ClickUp, support agents shifted from manually building chatbot content to specializing in product areas and contributing to lifecycle and retention strategy. At Endy, volume relief created new AI coaching and QA roles rather than headcount reductions. Ada is built for enterprise organizations with high-volume, complex support operations across industries including financial services, telecommunications, retail and ecommerce, travel, insurance, and technology.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=10&secure%5Bchosen_at%5D=2026-08-04T04%3A00%3A22Z&secure%5Bdisplayable_resource_id%5D=10&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=10&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=37339&secure%5Bresource_id%5D=10&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-self-service%3Ffrom%3Dmergeek.com%26page%3D24&secure%5Btoken%5D=f6dce0a8dd5f859bb7eab5714dbe4b2575a092d99646f4e4de6dcfff611b1397&secure%5Burl%5D=https%3A%2F%2Fwww.ada.cx%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2-clicks&secure%5Burl_type%5D=book_demo)

### [Engaige](https://www.g2.com/products/engaige/reviews)

Engaige is the AI customer support agent for eCommerce brands, trained on your products, policies, and tone to resolve up to 90% of customer questions end to end. Every reply comes with full visibility into what it did and why, so your team is always in control and never left guessing.

#### Who Is the Company Behind Engaige?

- **Seller:** [Engaige Technologies](https://www.g2.com/sellers/engaige-technologies)
- **HQ Location:** Utrecht, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b7e1a220463a528cee021efc3b2fc2ce8f1353d956710be2266742c6f398fd6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fengaigetechnologies&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [Enghouse IVR](https://www.g2.com/products/enghouse-ivr/reviews)

Enghouse IVR Interactive Communications Portal is an open standards-based development platform that significantly reduces the time, cost and complexity of creating and deploying tailored voice self-service and communications solutions. EICP’s integrated application development and management components enable organizations to deploy voice, video messaging, SMS, mobile IVR navigator and email communications on a single, cost-effective platform. IVR applications are also monitored around-the-clock for reliability issues so that you are informed immediately of any problems before they adversely affect service levels.

#### Who Is the Company Behind Enghouse IVR?

- **Seller:** [Enghouse Systems](https://www.g2.com/sellers/enghouse-systems)
- **Year Founded:** 1984
- **HQ Location:** Markham
- **Twitter:** @EnghouseInterac  
2,418 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f817d6a24efc2045479268e47e7124e25f84a6d65472505e9f62f8381960db96&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenghouse%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,294 employees on LinkedIn®
- **Ownership:** ENGH (TSE)

### [EvoAI](https://www.g2.com/products/evoai/reviews)

EvoAI is the AI customer experience platform for DTC and eCommerce, built on a first-party identity graph instead of stateless session IDs. Three apps, one brain: AI Sales Assistant for Conversational Commerce Platforms, conversational support with customer service automation and 24/7 customer self-service, and AI Search. One shopper profile across chat, email, SMS, WhatsApp, and Facebook Messenger. Also one of the few Digital Customer Service Platforms built for DTC: modern help desk, brand-native live chat, conversational marketing, and social customer service. One inbox, one memory. Sit on top of Gorgias, Kustomer, Zendesk, Richpanel, Freshdesk, or Help Scout, or run EvoAI native. Free trial for any-size brand. 30%+ CX cost reduction on signup. Live in days. Built on Blotout. Trusted by 1,300+ DTC brands including Plug.tech, Beard Struggle, Oakcha, and Caden Lane.

#### Who Is the Company Behind EvoAI?

- **Seller:** [Blotout](https://www.g2.com/sellers/blotout)
- **Year Founded:** 2019
- **HQ Location:** Fremont, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9927e322a944ba87384cff6c77fddf892785dfaade12815cf7c32541d11c00c6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblotout%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

### [Exei](https://www.g2.com/products/exei/reviews)

Exei offers 𝐀𝐈 𝐀𝐠𝐞𝐧𝐭s 𝐟𝐨𝐫 𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 businesses, specialised to automate customer service, enhance shopping experiences, and accelerate growth. From customer service, product discovery and outreach, Exei helps brands scale personalized experiences, increase conversions, and drive repeat purchases across the entire customer journey. ⇒ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗔𝗴𝗲𝗻𝘁 -Handle every inbound & outbound customer conversation, automatically • 24/7 support across WhatsApp, Voice, Website, Instagram & Messenger • Instant WISMO answers & automated order status updates • COD confirmation, abandoned cart follow-up & delivery alerts • Automated reorder reminders for consumable products ⇒ 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 -A knowledgeable product expert, available 24/7 • Live catalog with real-time stock, AI recommends only available products.. • Rich product cards with image, price & add-to-cart inside the conversation • Natural language discovery, no search bar needed • Personalized cross-sell and upsell recommendations, driving purchase decisions. ⇒ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗔𝗴𝗲𝗻𝘁 -Brand-initiated outreach that brings customers back & keeps them engaged • New launch & seasonal campaign broadcasts via WhatsApp & Voice • Win-back sequences for inactive 30, 60 & 90-day customers, personalised by last purchase behaviour • Loyalty reminders, points expiry nudges & VIP reward campaigns 𝗪𝗵𝘆 𝗘𝘅𝗲𝗶 𝗶𝘀 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 ⇒ 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 -WhatsApp, Voice, Website, Instagram & Messenger. ⇒ 𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗔𝗜 𝗖𝗼𝘃𝗲𝗿𝗮𝗴𝗲 -Other platforms specialise in one agent or one channel. Exei covers the full journey in one place. ⇒ 𝗦𝗵𝗮𝗿𝗲𝗱 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲𝗕𝗮𝘀𝗲 - One knowledge base, one inbox, one customer database across all agents. No context loss, no tool-switching. ⇒ 𝗙𝗮𝘀𝘁 𝘁𝗼 𝗱𝗲𝗽𝗹𝗼𝘆 -Go live in 5 days, not months. 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 ⇒ 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐂𝐑𝐌 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 -Sync customer, product, and order data across your store, CRM, and business tools. ⇒ 𝐌𝐮𝐥𝐭𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 -Supports 80+ languages for global customer engagement ⇒ 𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐋𝐚𝐲𝐞𝐫 -Trained on your catalogue, website, documents & APIs ⇒ 𝐕𝐨𝐢𝐜𝐞-𝐍𝐚𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 -Natural speech-based interactions across call & voice

#### Who Is the Company Behind Exei?

- **Seller:** [Xcelore](https://www.g2.com/sellers/xcelore)
- **Year Founded:** 2023
- **HQ Location:** NOIDA, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=301de876ab8f49a263cbd3f8575389c346cc29488f9fbab77eac8bca80dd695e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fxcelore%2F&secure%5Burl_type%5D=linkedin_company_website)  
126 employees on LinkedIn®

### [FAQHub](https://www.g2.com/products/faqhub/reviews)

FAQHUB makes it easy and quick for your customers to find what they are looking for in the FAQ section without having to reach out to customer service. This tool is designed to enhance your customers’ experience and to reduce the load on your customer service team. FAQHUB is enriched with features such as flexibility for users to ask new questions when they do not find the required answers and project admin access for the streamlined organisation of questions. Set your own rules for sorting questions, publishing, restricting, and validity dates. Create custom categories at the project level and assign the questions for each group.

#### Who Is the Company Behind FAQHub?

- **Seller:** [ARV Software Solutions Pvt Ltd](https://www.g2.com/sellers/arv-software-solutions-pvt-ltd)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Faqprime](https://www.g2.com/products/faqprime/reviews)

Faqprime is a complete self-serve ‘Help stack’ delivered as a single application. Faqprime is the Help OS that unifies every aspect of the customer journey, from onboarding to engagement to support for fast-growing organizations - when your team and customer inquiry volume is growing faster than you can keep up. Faqprime helps you support your customers at scale by deflecting at least 66% of support volume, driving product adoption and engagement with in-product messaging, and integrating with your current support tools like live chat, ticketing software, and more. It puts an end to delayed resolution, customer churn, and siloed support tools by delivering a complete self-serve ‘help stack’ from a single application.

#### Who Is the Company Behind Faqprime?

- **Seller:** [Faqprime](https://www.g2.com/sellers/faqprime)
- **Year Founded:** 2019
- **HQ Location:** Newark, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba54f751801b09f67de7d301fa04efd5cbce0d1d233acfed5b08301f1389be63&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffaqprime&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [FBC Asia Pacific](https://www.g2.com/products/fbc-asia-pacific/reviews)

FBC Asia Pacific is a premier provider of outsourcing and offshoring solutions, committed to delivering reliable, cost-efficient, and high-quality services. With deep expertise in Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO), we tailor our approach to fully understand client needs and optimize customer experiences. Our "Faster, Better, Cheaper" model ensures innovative, win-win solutions powered by top talent and the latest technology. Guided by an "Employee First" culture, we prioritize excellence, integrity, and continuous improvement to drive superior outcomes for our clients.

#### Who Is the Company Behind FBC Asia Pacific?

- **Seller:** [FBC Asia Pacific](https://www.g2.com/sellers/fbc-asia-pacific)
- **Year Founded:** 2019
- **HQ Location:** Pasig City, PH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=06c71eab73a32adb4d39582b224caa3684ba053460324b8d2115e5f568292976&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffbcasiapacific&secure%5Burl_type%5D=linkedin_company_website)  
111 employees on LinkedIn®

### [Fundamento](https://www.g2.com/products/fundamento/reviews)

Fundamento is an enterprise-focused contact center automation solution powered by AI that ensures companies consistently achieve excellent business outcomes by saving costs dramatically with reduced AHT, lower ramp time and improved CSAT. Fundamento’s API-first, no-code AI stack sits at the heart of the customer contact centre ecosystem across different channels of communication, is accessible in multiple languages and can be hosted on cloud as well as on-premises. Companies can automate customer contact centers with enterprise-grade AI to improve agent and customer experience and eliminate agent errors with guided workflows, real-time assistance, on-the-job training, data capture, auto-generated customer responses, conversational intelligence and complex customer support automation. High-growth companies like IndiaMart, Disney Hotstar, Paisabazaar, Flipkart, Zomato, Absolute, and others have seen excellent results with Fundamento. Fundamento is backed by leading names in tech like Binny Bansal, Kunal Shah, Mohit Joshi, Pankaj Chaddah, Apurva Chamaria and others.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### Who Is the Company Behind Fundamento?

- **Seller:** [Fundamento](https://www.g2.com/sellers/fundamento)
- **Year Founded:** 2020
- **HQ Location:** San Francisco, US
- **Twitter:** @fundamentoAI  
1,072 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a33ff26d8d667cf269e4673aaaa7af94310424fa3fc7489d01dabeb0e56eee92&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffundamento-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
44 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Are Recent G2 Reviews of Fundamento?

**["Very good platform for Sales training & Leadership skills development"](https://www.g2.com/survey_responses/fundamento-review-7613867)**

**Rating:** 5.0/5.0 stars

_— Sujith M G._

[Read full review](https://www.g2.com/survey_responses/fundamento-review-7613867)

**["AI enabled upskilling managementplatform"](https://www.g2.com/survey_responses/fundamento-review-7613803)**

**Rating:** 4.5/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/fundamento-review-7613803)

### [GetButton](https://www.g2.com/products/getbutton/reviews)

GetButton’s AI chatbot platform makes it easy to add a custom ChatGPT-powered chatbot to your website 🤖. You can train your chatbot using your website’s content and files, so it provides accurate and helpful answers to your visitors’ questions. Plus, it helps you collect leads, gain valuable insights, and automate up to 90% of your support and sales requests 💪.

#### Who Is the Company Behind GetButton?

- **Seller:** [GetButton Apps Oy](https://www.g2.com/sellers/getbutton-apps-oy)
- **HQ Location:** Helsinki, FI
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=55a28d4bae5c3c97fdb74a0baa51062854e2ea23ded62b3bb75e4ee8bf552b3a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetbutton&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [GMS](https://www.g2.com/products/global-message-services-gms-gms/reviews)

GMS is the AI-driven communications solutions partner for Mobile Network Operators and enterprises globally. GMS’ deep understanding of MNO and enterprises messaging business, expertise in network protection, and global connectivity set the foundations for GMS to move into the future: AI communications solutions that enable great customer engagement and exceptional customer experiences. Through recent acquisitions, GMS has enhanced its product portfolio with Generative AI and Conversational AI, as well as improved the technical capabilities of GMS CPaaS. The new GMS product offering will help our clients to grow their business, improve operational efficiency and build trust between their brands and their customers.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate GMS?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind GMS?

- **Seller:** [GMS](https://www.g2.com/sellers/gms-01aadfb2-b5fd-449a-9a03-1df32624711b)
- **Year Founded:** 2006
- **HQ Location:** Baar, CH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6f8931f4ed58c6dd84d4992487932645857015c192ee886cfe2629995b24f06&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fglobal-message-services%2F&secure%5Burl_type%5D=linkedin_company_website)  
614 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

### [GoZen DeepAgent](https://www.g2.com/products/gozen-deepagent/reviews)

GoZen DeepAgent is an AI agent builder designed to automate all your inbound sales, support, and marketing tasks. It can also be used as a customer support bot on your website. Answer repetitive customer questions, generate high-quality leads, and drive sales conversions without human intervention using DeepAgent.

#### Who Is the Company Behind GoZen DeepAgent?

- **Seller:** [GoZen Technologies](https://www.g2.com/sellers/gozen-technologies)
- **Year Founded:** 2022
- **HQ Location:** Morris Plains, New Jersey
- **Twitter:** @GoZen\_Tech  
366 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a26dd7bbbbc6062e22f4ae03016999d293df60192a1a19e8061453cfcdfd52f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgozengrowth%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

### [GuidedSearch](https://www.g2.com/products/guidedsearch/reviews)

DoReply is a SaaS solution that transforms customer-facing pages and intranet portals into intelligent, guided self-service experiences. Acting as a Super FAQ, it enables users; whether customers or employees to move seamlessly from a question to the right answer in just a few steps. Built on a structured Q&A foundation, DoReply not only improves service accessibility and satisfaction but also delivers real-time insights into what users search, find, and still miss. This helps organizations continuously refine and optimize their content and so reduce operational costs through smarter self-service. Because AI systems and generative search engines “feed” on clear, question-and-answer-driven content, DoReply is inherently GEO-ready (Generative Engine Optimized) making it the ultimate solution for organizations that want to stay visible and relevant in the era of AI search.

#### Who Is the Company Behind GuidedSearch?

- **Seller:** [DoReply](https://www.g2.com/sellers/doreply)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [GullChat](https://www.g2.com/products/gullchat/reviews)

Gullchat is a free international intelligent online customer service system: providing help to customers with technologies such as instant messaging, audio and video, AI robots, big data, and work orders, one-click connection to Facebook, Shopify, WordPress, App, web pages, Mailchimp and many other popular apps.

#### Who Is the Company Behind GullChat?

- **Seller:** [GullChat](https://www.g2.com/sellers/gullchat)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hachly AI](https://www.g2.com/products/hachly-ai/reviews)

Hachly AI is an AI conversational platform for B2B businesses. Its only job is to convert your website visitors into warm leads for your sales team (without wasting their time)

#### Who Is the Company Behind Hachly AI?

- **Seller:** [Hachly](https://www.g2.com/sellers/hachly)
- **Year Founded:** 2022
- **HQ Location:** London, GB
- **Twitter:** @HachlyAI  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b4777a340b75a3abf54ae4da52c54b1379d36756fdc715f05af3b8388b66399b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhachly%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [HDA ESM](https://www.g2.com/products/hda-esm/reviews)

HDA ESM is the AI-powered Enterprise Service Management platform by PAT (Zucchetti Group) that keeps enterprises running. It unifies IT and business service workflows — ITSM, HR, facilities, customer care — in one omnichannel platform with native AI, no-code automation, and rapid time-to-value. Trusted by enterprise organizations across banking, energy, retail, and manufacturing, HDA ESM delivers ServiceNow-class capabilities with European data sovereignty and a fraction of the complexity. 𝐇𝐃𝐀 - 𝐊𝐞𝐞𝐩𝐬 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬 𝐑𝐮𝐧𝐧𝐢𝐧𝐠. HDA is the Enterprise Service Management (ESM) platform developed by PAT, a Zucchetti Group company and the leading Italian native player in the ESM market. HDA enables medium and large organizations to design, automate, and continuously improve every service process - from IT Service Management to HR, facilities, procurement, and customer care - on a single, unified platform. 𝐎𝐧𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦, 𝐞𝐯𝐞𝐫𝐲 𝐬𝐞𝐫𝐯𝐢𝐜𝐞. HDA combines an ITIL-aligned service desk, a powerful no-code/low-code workflow engine, a self-service portal, omnichannel request management (email, web, chat, phone), SLA and contract management, CMDB integration, and advanced reporting dashboards. Business departments can launch new digital services in days, not months, without writing code. 𝐀𝐈 𝐚𝐭 𝐭𝐡𝐞 𝐜𝐨𝐫𝐞. HDA embeds artificial intelligence throughout the service lifecycle: intelligent ticket classification and routing, an AI-powered virtual agent that resolves requests before they ever reach an operator, agent-assist suggestions, and knowledge automation. The upcoming DEFLECTION release pushes this further, focusing on autonomous resolution and dramatic reduction of L1 workload — measurably lowering cost-per-ticket while improving employee and customer experience. 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞-𝐠𝐫𝐚𝐝𝐞, 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐭𝐡𝐞 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐛𝐮𝐫𝐝𝐞𝐧. Organizations choose HDA as a concrete alternative to overweight ITSM suites: faster implementation, transparent licensing, direct access to the vendor's own consultants, and full European data sovereignty — a critical requirement for banks, utilities, healthcare, and public administration. 𝐏𝐫𝐨𝐯𝐞𝐧 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞. PAT serves 350+ clients - 80% of them enterprise - across 50 countries, spanning banking, insurance, energy, manufacturing, retail, telco, and the public sector. Customers rely on HDA to manage millions of service interactions per year, with deployments ranging from mid-market service desks to 200,000+ user environments. 𝐖𝐡𝐲 𝐭𝐞𝐚𝐦𝐬 𝐥𝐨𝐯𝐞 𝐇𝐃𝐀: rapid time-to-value, genuine flexibility of the process engine, an AI roadmap that delivers today, and a vendor that acts as a partner - not a ticket number. HDA. Keeps Enterprises Running

#### Who Is the Company Behind HDA ESM?

- **Seller:** [Pat - Zucchetti Group](https://www.g2.com/sellers/pat-zucchetti-group)
- **Year Founded:** 1992
- **HQ Location:** Montebelluna, Veneto
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cba214c21539e1d69bbe66ef3a7b8d9381600524985f2d5f8ebfb9f6dfd6cfd2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpat-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
132 employees on LinkedIn®
- **Phone:** 0423 600 531

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Similar Categories

- [Help Desk](/categories/help-desk)
- [Live Chat](/categories/live-chat)
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- [Call & Contact Center](/categories/call-contact-center)

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[Browse Customer Self-Service Themes](/categories/customer-self-service/themes)

 ![Jeffrey Lin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeffrey Lin")
JL

Researched and written by [Jeffrey Lin](https://research.g2.com/insights/author/jeffrey-lin)

Updated April 9, 2026

Customer self-service software provides end users, prospects, and customers with a platform to access information and resolve issues independently, without needing live chat or support representatives, empowering faster resolutions, improving customer satisfaction, and increasing service agent productivity.

### Core Capabilities of Customer Self-Service Software

To qualify for inclusion in the Customer Self-Service category, a product must:

- Provide information to customers without human interaction
- Assist end users in completing common tasks
- Provide 24-hour support to customers seeking assistance
- Organize and distribute information for commonly asked questions

### Common Use Cases for Customer Self-Service Software

Support and customer experience teams use self-service tools to deflect common inquiries and give customers on-demand access to help. Common use cases include:

- Building branded knowledge bases and help centers with tutorials and FAQs
- Deploying digital or voice chatbots to handle simple requests across web and phone channels
- Providing on-screen contextual guidance to help customers complete tasks without agent assistance

### How Customer Self-Service Software Differs from Other Tools

Customer self-service is a common feature of [help desk software](https://www.g2.com/categories/help-desk), but dedicated self-service platforms go deeper, offering knowledge base management, [chatbot](https://www.g2.com/categories/chatbots) integration with [live chat software](https://www.g2.com/categories/live-chat), and conversational IVR capabilities. Contextual guidance solutions like [digital adoption platforms](https://www.g2.com/categories/digital-adoption-platform) extend self-service by providing in-product, on-screen assistance that helps customers complete tasks without contacting support.

### Insights from G2 on Customer Self-Service Software

Based on category trends on G2, knowledge base management and chatbot deflection capabilities stand out as top strengths. These platforms deliver reductions in ticket volume and improvements in first-contact resolution as primary outcomes of adoption.

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