# Best Customer Revenue Optimization (CRO) Software - Page 4

## How Many Customer Revenue Optimization (CRO) Software Products Does G2 Track?

**Total Products under this Category:** 68

### Category Stats (Aug 2026)

- **Average Rating:** 4.6/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Oliv AI (+1.36%) - Among all products in this category, Oliv AI recorded the largest rating increase compared to last month

_Last updated: August 06, 2026_

## How Does G2 Rank Customer Revenue Optimization (CRO) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,700+ Authentic Reviews
- 68+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Revenue Optimization (CRO) Software
 ![G2 Grid® for Customer Revenue Optimization (CRO) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-revenue-optimization/grids.png?focus%5B%5D=7788&focus%5B%5D=3054&focus%5B%5D=24723&focus%5B%5D=24829&focus%5B%5D=1202953&focus%5B%5D=155339&focus%5B%5D=70836&focus%5B%5D=130126)

Highlighted products: Clari, Gainsight Customer Success, ChurnZero, Planhat, Aligned, Accord, Vitally, and Terret.ai.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-revenue-optimization/grids.json?focus%5B%5D=clari&focus%5B%5D=gainsight-customer-success&focus%5B%5D=churnzero&focus%5B%5D=planhat&focus%5B%5D=teamaligned&focus%5B%5D=accord-accord&focus%5B%5D=vitally&focus%5B%5D=terret-ai)

**Sponsored**

### SAP Sales Cloud

SAP Sales Cloud is a cutting-edge sales automation platform / CRM that helps organizations make intelligent selling simple, through connection, insight, and adaptability. Leveraging SAP Sales Cloud, organizations can connect and optimize sales processes. Connect data and sales processes: Unite data, processes, and people to deliver effective sales engagements that drive revenue and customer loyalty Leverage insight to accelerate sales: Guide sales actions through intelligent recommendations that remove guesswork and help sellers focus on the right business Adapt and capture new opportunities: Provide the flexibility to overcome challenges and unique requirements as they shift with new market opportunities

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2050&secure%5Bchosen_at%5D=2026-08-08T13%3A50%3A16Z&secure%5Bdisplayable_resource_id%5D=2050&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2050&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=509&secure%5Bresource_id%5D=2050&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-revenue-optimization%3Fcategoryid%3D2826672%25253Freference%25253Dtwitter%26page%3D4%26reference%3Dtwitter&secure%5Btoken%5D=68a301905d240dc536c818810e55711fa5633529eb944bbe0118b7572ea56bc9&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2025%2F01%2Fcc18428e-ee7e-0010-bca6-c68f7e60039b.html%3Fcampaigncode%3DCRM-YD25-CEX-407334%26source%3DSALES-click-campaign-G2&secure%5Burl_type%5D=custom_url)

### [PreSkale](https://www.g2.com/products/preskale-inc-preskale/reviews)

PreSkale helps PreSales integrate with CRM and Product eco-systems to streamline evaluation experiences and track product-market insights to deliver impactful technical wins. 1/ Work in-sync with product, sales, and customers to identify winning practices 2/ Track efforts, winning solutions, and critical product gaps to drive repeatable technical wins 3/ Employ best-fit assignments to maximize resource allocation and improve PreSales performance 4/ Analyze product adoption across cohorts to map revenue to product roadmap 5/ Build insights into deal velocity with PreSales influence to drive sales conversions 6/ Monitor deal vitals and manage evaluations as one-pagers across pipeline stages

**Average Rating:** 4.7/5.0

**Total Reviews:** 35

#### How Do G2 Users Rate PreSkale?

- **Quality of Support:** 9.9/10 (Category avg: 9.3/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 4.8/10 (Category avg: 10/10)

#### Who Is the Company Behind PreSkale?

- **Seller:** [PreSkale](https://www.g2.com/sellers/preskale)
- **Year Founded:** 2021
- **HQ Location:** San Mateo, California
- **Twitter:** @PreSkale  
109 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ade7ba487c476a79bf5220c89b6bab7a94b665af3c52d5ba42dab52b51d68186&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpreskale&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 66% Medium, 17% Small

#### What Are Recent G2 Reviews of PreSkale?

**["Revenue Generation Game Changer"](https://www.g2.com/survey_responses/preskale-review-9327653)**

**Rating:** 5.0/5.0 stars

_— Jenn M._

[Read full review](https://www.g2.com/survey_responses/preskale-review-9327653)

**["Great presales product supported by outstanding customer service!"](https://www.g2.com/survey_responses/preskale-review-8937418)**

**Rating:** 5.0/5.0 stars

_— Steven I._

[Read full review](https://www.g2.com/survey_responses/preskale-review-8937418)

### [Prolifiq.ai ACE](https://www.g2.com/products/prolifiq-ai-ace/reviews)

Prolifiq.ai ACE is a native Salesforce digital content management tool for sales and marketing teams that is part of the #1 native Salesforce sales enablement suite. ACE gives sales reps quick, easy access to the materials they need to deliver compelling messaging to potential customers. With ACE, your sales team can deliver information that is up to date and on target for all points along the sales spectrum, all within Salesforce. + Enable reps to ace every customer interaction. Reps will improve their ability to connect and convince customers with the right content at the right time. + Help sales and marketing create and share Playlists so reps have the best and most impactful content to maximize their selling time. + Native sales enablement means no more chasing content on third-party sites, apps or laptop folders. Invest in your existing infrastructure, where your team already works. + Support sales reps so they will always know where to find the latest and best marketing content for each customer interaction. Ensure reps only use approved, up-to-date content that is compliant, on-brand, and on-point. Transform your sales and marketing teams into a complete powerhouse. Click the "Request A Demo" button to start your free trial today.

**Average Rating:** 4.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Prolifiq.ai ACE?

- **Quality of Support:** 10.0/10 (Category avg: 9.3/10)
- **Opportunity Identification:** 10.0/10 (Category avg: 8.4/10)
- **Playbooks:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Prolifiq.ai ACE?

- **Seller:** [Prolifiq Software](https://www.g2.com/sellers/prolifiq-software)
- **Year Founded:** 1999
- **HQ Location:** Beaverton, OR
- **Twitter:** @PROLIFIQAPPS  
514 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2ebcdbc1b20f29ad877144ce712ca85ca54510cdb398c8fa301a23f76af666f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprolifiqapps%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®
- **Phone:** 503-684-1415

#### Who Uses This Product?

- **Company Size:** 100% Small, 33% Medium

#### What Are Recent G2 Reviews of Prolifiq.ai ACE?

**["Amazing & Easy to Use!"](https://www.g2.com/survey_responses/prolifiq-ai-ace-review-8873204)**

**Rating:** 5.0/5.0 stars

_— Caterina A._

[Read full review](https://www.g2.com/survey_responses/prolifiq-ai-ace-review-8873204)

**["Playlists are Great "](https://www.g2.com/survey_responses/prolifiq-ai-ace-review-1981546)**

**Rating:** 5.0/5.0 stars

_— John T._

[Read full review](https://www.g2.com/survey_responses/prolifiq-ai-ace-review-1981546)

#### What Are G2 Users Discussing About Prolifiq.ai ACE?

- [What is Prolifiq.ai ACE used for?](https://www.g2.com/discussions/what-is-prolifiq-ai-ace-used-for)

### [Tinkery](https://www.g2.com/products/tinkery/reviews)

Tinkery is a no-code Commercial Intelligence Platform built to revolutionize how sales, marketing, and RevOps teams manage and analyze their data. Designed specifically for SMBs and mid-market businesses, Tinkery simplifies the complex and time-consuming process of unifying, cleaning, and contextualizing fragmented data from tools like CRMs, spreadsheets, and marketing platforms. At the heart of Tinkery is its AI-powered automation and pre-built workflows, which help users solve common business challenges such as sales forecasting, campaign optimization, and customer churn prediction. These act as step-by-step guides, ensuring teams can generate actionable insights from day one, without requiring technical expertise. Tinkery’s innovative natural language capabilities allow users to interact with their data conversationally, asking questions and generating reports effortlessly. The platform’s intuitive design and automation free up operations teams from tedious, manual tasks, enabling them to focus on strategic decisions that drive growth and efficiency. Built for non-technical users, Tinkery bridges the gap between data complexity and actionable clarity, empowering businesses to unlock the full potential of their data and make smarter, faster decisions. Whether you're scaling your team, optimizing your sales pipeline, or uncovering hidden insights, Tinkery is the tool to get you there.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Tinkery?

- **Quality of Support:** 10.0/10 (Category avg: 9.3/10)
- **Opportunity Identification:** 8.3/10 (Category avg: 8.4/10)
- **Playbooks:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Tinkery?

- **Seller:** [Tinkery](https://www.g2.com/sellers/tinkery)
- **Year Founded:** 2024
- **HQ Location:** Barcelona, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f568db394c35fb232e5e8e1ec12a792283ba0aeb6b010554c52c2f7965bb37b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftinkeryai&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Tinkery?

**["Tinkery AI Review: Making AI Apps Accessible Without Writing Code"](https://www.g2.com/survey_responses/tinkery-review-11408451)**

**Rating:** 5.0/5.0 stars

_— Natalia C._

[Read full review](https://www.g2.com/survey_responses/tinkery-review-11408451)

**["Finally, a marketing analytics platform that starts with fixing the data"](https://www.g2.com/survey_responses/tinkery-review-11405134)**

**Rating:** 5.0/5.0 stars

_— Georgina F._

[Read full review](https://www.g2.com/survey_responses/tinkery-review-11405134)

### [Vitality Index](https://www.g2.com/products/vitality-index/reviews)

Vitality Index is the strategic account intelligence platform that enables enterprise sales teams to win, protect, and grow their most important accounts with precision. Most enterprise sales organizations can report on pipeline activity and forecast outcomes. Very few have a clear, structured understanding of whether the accounts driving that pipeline are strong enough to deliver those results. Vitality Index fills that gap by turning account data into actionable direction. HOW IT WORKS Sales teams assess accounts across 21 Vitality Drivers, organized into 7 partnership domains including Foundation, Relationships, Competitiveness, Expansion, Collaboration, Predictability, and Reputation. Each driver is measured across four levels of partnership maturity: Building, Expanding, Scaling, and Vital. These inputs generate a Vitality Score and account classification, giving leaders visibility into account health, risk, and growth potential across their portfolio. More importantly, the platform translates this intelligence into structured, account-level strategic plans. Your strategic account plan clearly defines where to focus and what actions to take next. Vitality Index integrates with CRM platforms such as Salesforce and HubSpot to automatically document the plan for each strategic account. WHAT IT ENABLES Revenue intelligence: A single source of truth for account health, stakeholder engagement, and relationship strength across the revenue organization Sales planning: Structured, account-level strategic plans that connect revenue targets to actionable work within each account Performance improvement: Clear, driver-level guidance that enables precise coaching and consistent execution across reps and teams Revenue growth: Improved retention, expansion, and pipeline outcomes by strengthening the underlying accounts that drive revenue WHO IT'S BUILT FOR — VPs of Sales managing enterprise and strategic accounts — Leaders of Strategic Accounts and Client Partnerships — Sales managers responsible for coaching and account development — B2B organizations in IT Services, Cybersecurity, Cloud, and Managed Services WHY IT'S DIFFERENT Vitality Index is not a CRM, forecasting tool, or sales engagement platform. It is the intelligence layer those systems are missing. It measures the structural strength of each account and provides the framework to improve it. Grounded in proven enterprise sales methodologies and decades of practitioner experience, it enables teams to move from reactive reporting to proactive account building. ALTERNATIVES TO VITALITY INDEX Revenue teams evaluating Vitality Index often consider a range of tools across CRM, revenue intelligence, account planning, and customer success. While these solutions address parts of the problem, they typically focus on activity tracking, forecasting, or workflow automation. The Vitality Index does not...it focuses on the underlying strength of the account itself. CRM Platforms (e.g., Salesforce, HubSpot) CRM systems serve as the system of record for customer data, pipeline, and activity tracking. While essential, they primarily capture what has happened, not whether an account is structurally positioned to grow. Vitality Index builds on CRM data by measuring account health, relationship depth, and strategic alignment—and providing clear direction on what to build next. Revenue Intelligence & Forecasting Tools (e.g., Gong, Clari) Revenue intelligence platforms analyze conversations, pipeline activity, and deal signals to improve forecasting accuracy and identify risks. These tools surface patterns in what is already happening but do not define how to strengthen the underlying account. Vitality Index complements these systems by providing a structured framework for building account strength and improving outcomes proactively with strategic account intelligence. Account Planning Tools (e.g., Altify, DemandFarm) Account planning platforms help teams document account strategies, map stakeholders, and manage key account plans. However, they often rely on manual inputs and lack a consistent, measurable framework for assessing current account health and progression. Vitality Index standardizes account planning through a structured system of drivers, domains, and maturity levels, coupling strategy with measurable, repeatable execution. Customer Success Platforms (e.g., Gainsight, Totango) Customer success tools focus on retention, expansion, and customer health scoring. These platforms monitor engagement and usage signals but typically provide limited insight into the strategic depth of enterprise relationships. Vitality Index extends beyond engagement metrics by evaluating relationship strength, executive alignment, and long-term account development. Sales Performance Management & Planning Tools (e.g., Anaplan, Pigment, Performio) Sales planning and performance management tools help organizations set targets, manage quotas, and track attainment. While they align teams around revenue goals, they do not define how those goals will be achieved within individual accounts. Vitality Index fills this gap by translating revenue targets into actionable, account-level strategies and tracking progress against them. Why teams choose Vitality Index Unlike traditional tools that measure activity, automate workflows, or track outcomes, Vitality Index baselines on the current strength of each account and creates the informed strategy and action plan that determines whether revenue goals can be achieved. It provides: A unified, measurable view of account health and relationship depth Structured, account-level strategic plans tied to clear next steps A shared framework for coaching, execution, and performance improvement Visibility into risk, growth potential, and long-term account trajectory Vitality Index is not a replacement for your existing tools—it is the intelligence layer that connects them, turning data into direction and strategy into execution.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Vitality Index?

- **Quality of Support:** 10.0/10 (Category avg: 9.3/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Vitality Index?

- **Seller:** [Match Vertical Partners](https://www.g2.com/sellers/match-vertical-partners)
- **Year Founded:** 2025
- **HQ Location:** Charleston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0993fcb84e41d92d598b713765e8ea214a78266f84a34485916718aaf4548617&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmatch-vertical-partners%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Vitality Index?

**["Wish I had this years ago!"](https://www.g2.com/survey_responses/vitality-index-review-12602090)**

**Rating:** 5.0/5.0 stars

_— Troy S._

[Read full review](https://www.g2.com/survey_responses/vitality-index-review-12602090)

### [Base](https://www.g2.com/products/base/reviews)

Base is creating the AI Engagement OS for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the infrastructure to engage them after the deal closes. The result: fragmented customer journeys, low product adoption, missed expansion opportunities, and preventable churn. Base fixes that. We give companies a single platform to orchestrate the entire post-sale customer lifecycle — across onboarding, adoption, expansion, advocacy, and retention. The Base platform analyzes customer signals across product usage, lifecycle milestones, and engagement touchpoints, and turns them into AI-driven customer journeys that run at scale. This enables companies to move from reactive customer management to proactive, automated lifecycle engagement. With Base, teams can: • Drive product adoption and activation • Identify and capture expansion opportunities • Turn customers into advocates • Increase retention and lifetime value • Run lifecycle engagement programs at scale Customer-Led Growth is the next phase of B2B revenue. Base is building the operating system that powers it.

**Average Rating:** 4.4/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate Base?

- **Quality of Support:** 8.8/10 (Category avg: 9.3/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Base?

- **Seller:** [Base](https://www.g2.com/sellers/base-02d70fff-c0fe-4cd5-8b53-1ebb41080faf)
- **Company Website:** base.ai
- **Year Founded:** 2018
- **HQ Location:** Tel Aviv,
- **Twitter:** @base\_CLG  
333 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec43ca0cd427c74a24ea20b7d2a7d1bb7eded014c8b5659ee6eff4a350648e65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrowdvocate%2F&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 59% Large, 32% Medium

#### What Do G2 Reviewers Say About Base?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Base, making campaigns simple to set up and manage efficiently.
- Users love the **intuitive interface and robust features** of Base, making advocacy engaging and seamless.
- Users commend the **clean and intuitive interface** of Base.ai, enhancing the advocacy experience for both admins and clients.
- Users rave about Base's **excellent and responsive customer support** , consistently enhancing their experience and program success.
- Users appreciate the **easy setup** of Base, ensuring a smooth transition and efficient campaign management.

##### Cons

- Users express frustration over **missing features** like limited templates and customization, affecting functionality and user experience.
- Users find the **feature limitations** of Base restrictive, hindering customization and efficient database management.
- Users face challenges due to **limited functionality** , which restricts customization and data tracking options significantly.
- Users experience **poor customer support** , with slow ticket response times and limited assistance for integration challenges.
- Users face **occasional bugs and instability** , leading to a disrupted experience and delays in support response times.

#### What Are Recent G2 Reviews of Base?

**["Base: intuitive advocacy platform with curated UX/UI and effective social sharing"](https://www.g2.com/survey_responses/base-review-13148973)**

**Rating:** 4.5/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/base-review-13148973)

**["Powering a Customer Advocacy Program That Customers Loved by an Innovative Team"](https://www.g2.com/survey_responses/base-review-13160086)**

**Rating:** 5.0/5.0 stars

_— Heather K._

[Read full review](https://www.g2.com/survey_responses/base-review-13160086)

#### What Are G2 Users Discussing About Base?

- [What is Crowdvocate used for?](https://www.g2.com/discussions/what-is-crowdvocate-used-for)

### [BeeCastle](https://www.g2.com/products/beecastle/reviews)

BeeCastle helps you maximize the potential growth of your existing clients using data-driven insights. Our tools leverage your PSA data (Connectwise, Autotask, or Halo) and Microsoft 365 data to easily stay on top of your existing relationships and identify potential cross sell opportunities through our whitespace reports. BeeCastle is an automated out of the box solution for MSPs with minimal set up required.

#### Who Is the Company Behind BeeCastle?

- **Seller:** [BeeCastle](https://www.g2.com/sellers/beecastle)
- **Year Founded:** 2019
- **HQ Location:** Sydney, New South Wales
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a16de17e7c6aaeb3ab547b9ea2c8fc0d0125aa6413f844cfb17215757ae30c0d&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbeecstle&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Brainbase](https://www.g2.com/products/brainbase/reviews)

Brainbase is a modern technology platform that helps licensing teams optimize their partnerships from contract to revenue. From deal management to royalty reporting and product approvals, Brainbase acts as one platform to unify your licensing operations. Ditch manual processes and spreadsheets to grow your licensing business with Brainbase.

#### Who Is the Company Behind Brainbase?

- **Seller:** [Brainbase](https://www.g2.com/sellers/brainbase)
- **Year Founded:** 2016
- **HQ Location:** Santa Monica, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64c5838516829dc60bba90a3b42ef35a94d8fad69ed5786d581dad5495deca23&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrainbaseinc&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Callypso](https://www.g2.com/products/callypso/reviews)

Callypso is a platform that helps B2B companies maximize revenue from their current customers. We do this through a suite of products that help with gaining visibility and actionability in their book of business. By helping to execute expansion and renewals in a comprehensive way, Callypso is the first-of-its-kind software that protects and grows your customer base.

#### Who Is the Company Behind Callypso?

- **Seller:** [Callypso](https://www.g2.com/sellers/callypso)
- **Year Founded:** 2022
- **HQ Location:** Ashland, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49179f8486a7dc5a6ab12387c864b98772dab80e9cd6602ddfc73afc73e6b604&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcallypso%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Continuum AI](https://www.g2.com/products/continuum-ai/reviews)

Continuum AI by Theory+Practice helps retail and CPG brands make smarter, faster decisions at scale. By combining AI and Agentic capabilities with industry expertise, we optimize pricing, marketing, and supply chain to deliver rapid, measurable impact.

#### Who Is the Company Behind Continuum AI?

- **Seller:** [Theory+Practice](https://www.g2.com/sellers/theory-practice)
- **Year Founded:** 2018
- **HQ Location:** Vancouver, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7056610c24c8452fc50501d40f0ac87c07f2d7975e4eed1d9ac4fe6206e8e9b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftap-theory-and-practice%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

### [Coro Account Planning](https://www.g2.com/products/coro-account-planning/reviews)

With Account Planning, track and reward the right sales motions and strategies through software that integrates with your CRM to centralize client data in a single cloud-based location.

#### Who Is the Company Behind Coro Account Planning?

- **Seller:** [Bain & Company](https://www.g2.com/sellers/bain-company)
- **Year Founded:** 1973
- **HQ Location:** Boston, Massachusetts, United States
- **Twitter:** @BainAlerts  
201 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=802a2b01c392c714b3a540aa7920e6a2ba0de49effac4a76a5bd86bfeced2c98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbain-and-company&secure%5Burl_type%5D=linkedin_company_website)  
22,556 employees on LinkedIn®

### [Customer Engagement Analytics](https://www.g2.com/products/customer-engagement-analytics/reviews)

The world’s first turnkey solution on sales team performance powered by internal & external collaboration data. Have a clear understanding of how to leverage your internal resources to maximize success with prospects and clients. Leverage your own collaboration data to see exactly how you’re engaging with your prospects and customers.

#### Who Is the Company Behind Customer Engagement Analytics?

- **Seller:** [Time is Ltd.](https://www.g2.com/sellers/time-is-ltd)
- **Year Founded:** 2017
- **HQ Location:** New York 
- **Twitter:** @timeisltd  
288 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58b0c31433d2992e5a8d58e1fe6358d3c266982fcb80a7fb6018013bb4da0368&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftimeisltd%2Fmycompany%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Discern](https://www.g2.com/products/discern/reviews)

Successful businesses are founded on exceptional execution, which is driven by a deep understanding of key performance indicators (KPIs) and data insights. Achieving data clarity is challenging when sales, marketing, customer, billing, and financial data are siloed across disconnected systems and spreadsheets. Enter Discern. We automate the heavy lifting of business performance analytics, such as pipeline tracking, ARR, NRR analytics, and marketing attribution, turning what used to be days of manual reconciliation or years of BI builds into automated, real-time insights. No more wrestling with spreadsheets or questioning your numbers – just clear, consistent performance data you can trust. But we didn't stop there. Because in this new environment, understanding your own performance is only half the story. You also need industry context – and we're not talking about stale benchmarks released annually, but rather straight-from-the-source benchmarks that pick up on market changes just as they begin to manifest. Whether you're running team meetings, fine-tuning your strategy, prepping for a big board meeting, or pitching new investors, Discern helps you operate with confidence. Our combination of automated performance analytics and real-time, system-validated benchmarks gives you the complete story behind your performance, so you can focus on making the decisions that matter.

**Average Rating:** 4.8/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Discern?

- **Quality of Support:** 9.9/10 (Category avg: 9.3/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Discern?

- **Seller:** [Discern AI, Inc.](https://www.g2.com/sellers/discern-ai-inc)
- **Year Founded:** 2020
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9ef300e60d7f13db6222eeac7edb4e7cc4ee31b7dad9f0fa4031e310717266b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F74602590&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 86% Medium, 14% Small

#### What Do G2 Reviewers Say About Discern?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Discern's **ease of use** highly beneficial, facilitating effective data visualization and insights with excellent support.
- Users love the **responsive customer support** from Discern, ensuring quick changes and effective guidance throughout implementation.
- Users commend the **easy implementation process** of Discern, facilitating quick data access and enhancing operational efficiency.
- Users value the **centralized and intuitive reporting** of Discern, transforming hours of work into quick insights.
- Users value the **real-time analytics** offered by Discern, providing necessary visibility for effective decision-making.

##### Cons

- Users find the **data inaccuracy** in Discern challenging, especially with nuanced metrics that confuse executive understanding.
- Users find the **complexity** of Discern challenging, particularly with nuanced metrics and installation difficulties for non-technical individuals.
- Users find the **complex usage** of Discern challenging, particularly those lacking technical knowledge or data analysis skills.
- Users find the **lack of detail** in metrics confusing, hindering understanding for executives and technical learners alike.
- Users find the **learning curve steep** with Discern, especially for those lacking technical skills and data understanding.

#### What Are Recent G2 Reviews of Discern?

**["Trustworthy ARR Reporting with Flexible, Low-Maintenance Integrations"](https://www.g2.com/survey_responses/discern-review-12730296)**

**Rating:** 4.5/5.0 stars

_— Nick Z._

[Read full review](https://www.g2.com/survey_responses/discern-review-12730296)

**["Marketing Cohort Analytics—A Million Times Easier with Discern"](https://www.g2.com/survey_responses/discern-review-11149095)**

**Rating:** 5.0/5.0 stars

_— Rick S._

[Read full review](https://www.g2.com/survey_responses/discern-review-11149095)

### [EverAfter](https://www.g2.com/products/everafter/reviews)

EverAfter helps companies turn onboarding and post sale programs into a digital experience inside the product. Customers see clear milestones, know what to do next, and move through adoption with visible progress instead of static documents or external tools. AI is deeply embedded to personalize steps, adapt guidance in real time, and help customers reach value faster while continuing to move forward.

**Average Rating:** 4.6/5.0

**Total Reviews:** 159

#### How Do G2 Users Rate EverAfter?

- **Quality of Support:** 9.6/10 (Category avg: 9.3/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind EverAfter?

- **Seller:** [Base](https://www.g2.com/sellers/base-02d70fff-c0fe-4cd5-8b53-1ebb41080faf)
- **Company Website:** base.ai
- **Year Founded:** 2018
- **HQ Location:** Tel Aviv,
- **Twitter:** @base\_CLG  
333 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec43ca0cd427c74a24ea20b7d2a7d1bb7eded014c8b5659ee6eff4a350648e65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrowdvocate%2F&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, CSM
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 62% Medium, 24% Small

#### What Do G2 Reviewers Say About EverAfter?

_AI-generated summary from verified user reviews_

##### Pros

- Users find EverAfter to be **intuitive and easy to use** , greatly enhancing customer onboarding and information access.
- Users value the **extremely responsive support** from the EverAfter team, enhancing their onboarding and customer engagement experience.
- Users value the **customization** options in EverAfter, enhancing customer onboarding and saving valuable time for teams.
- Users appreciate the **intuitive interface** of EverAfter, making navigation seamless and enhancing overall user experience.
- Users value the **exceptional customer support** and intuitive features of EverAfter that enhance communication and efficiency.

##### Cons

- Users express disappointment over the **missing features** such as lack of a desktop version and direct file uploads.
- Users experience **integration issues** with EverAfter, limiting functionality and requiring workarounds for data handling.
- Users find the **complexity in configuration and customization** of EverAfter can be overwhelming and time-consuming.
- Users note a **steep learning curve** for effectively using EverAfter, which can hinder adoption and usability.
- Users face **missing functionality** with EverAfter, requiring workarounds and assistance for backend configurations.

#### What Are Recent G2 Reviews of EverAfter?

**["Effortless Onboarding That Saves Us Hundreds of Hours"](https://www.g2.com/survey_responses/everafter-review-11991226)**

**Rating:** 5.0/5.0 stars

_— Alyson C._

[Read full review](https://www.g2.com/survey_responses/everafter-review-11991226)

**["A true partner in strategy and execution, not just a product"](https://www.g2.com/survey_responses/everafter-review-11741724)**

**Rating:** 5.0/5.0 stars

_— Nate A._

[Read full review](https://www.g2.com/survey_responses/everafter-review-11741724)

#### What Are G2 Users Discussing About EverAfter?

- [What is EverAfter used for?](https://www.g2.com/discussions/what-is-everafter-used-for)

### [Forecastable](https://www.g2.com/products/forecastable/reviews)

The Most Intuitive & Collaborative Sales Acceleration Platform on The Market

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Forecastable?

- **Quality of Support:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Forecastable?

- **Seller:** [Forecastable](https://www.g2.com/sellers/forecastable)
- **Year Founded:** 2018
- **HQ Location:** Orlando, US
- **Twitter:** @forecastable  
6 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b43dc89460b13169a64b94aca1449521c8416a243d31c973d62b5311bfe84b14&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fforecastable&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Forecastable?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Forecastable beneficial, easily accessing data with just a few clicks.
- Users find the **ease of access to data** very helpful, allowing quick retrieval of needed information.
- Users value the **search efficiency** of Forecastable, enabling quick access to essential data when needed.

##### Cons

- Users find the **complexity** of Forecastable overwhelming initially, which can hinder the onboarding experience.
- Users find the **information overload** in Forecastable overwhelming, especially during initial use of the software.
- Users find the **learning curve steep** , feeling overwhelmed by the software's complexity at the start.
- Users find Forecastable to be an **overwhelming experience** initially due to its complexity and extensive features.

#### What Are Recent G2 Reviews of Forecastable?

**["Sales control in full swing"](https://www.g2.com/survey_responses/forecastable-review-10279451)**

**Rating:** 4.5/5.0 stars

_— brandon m._

[Read full review](https://www.g2.com/survey_responses/forecastable-review-10279451)

**["Not sure how I got by without this!"](https://www.g2.com/survey_responses/forecastable-review-4163763)**

**Rating:** 5.0/5.0 stars

_— Jen G._

[Read full review](https://www.g2.com/survey_responses/forecastable-review-4163763)

#### What Are G2 Users Discussing About Forecastable?

- [What is Forecastable used for?](https://www.g2.com/discussions/what-is-forecastable-used-for)

### [Harmonyze](https://www.g2.com/products/harmonyze/reviews)

Harmonyze is an AI-driven platform designed to enhance the operational efficiency and profitability of franchisors by transforming complex, unstructured data into actionable insights. By integrating with existing software systems, Harmonyze provides a comprehensive solution that automates compliance tasks, monitors performance metrics, and facilitates strategic decision-making across franchise networks.

#### Who Is the Company Behind Harmonyze?

- **Seller:** [Harmonyze](https://www.g2.com/sellers/harmonyze)
- **Year Founded:** 2023
- **HQ Location:** New York, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=60fcde9d15115c59c649d4d896cb7748648018f47ff473a1426bf6b6b828ae06&secure%5Burl%5D=http%3A%2F%2Flinkedin.com%2Fcompany%2Fharmonyze&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

- [&lsaquo; Prev‹ Prev](/categories/customer-revenue-optimization?categoryid=2826672%253Freference%253Dtwitter&order=g2_score&page=3&reference=twitter#product-list)
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- [Next &rsaquo;Next ›](/categories/customer-revenue-optimization?categoryid=2826672%253Freference%253Dtwitter&order=g2_score&page=5&reference=twitter#product-list)

Spotlight Categories

[Contract Lifecycle Management (CLM) Software](https://www.g2.com/categories/contract-lifecycle-management-clm)

[AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

[Operational Risk Management Software](https://www.g2.com/categories/operational-risk-management)

[VoIP Providers](https://www.g2.com/categories/voip)

[Quality Management Systems (QMS)](https://www.g2.com/categories/quality-management-qms)

Similar Categories

- [CRM](/categories/crm)
- [Sales Compensation](/categories/sales-compensation)
- [AI Sales Assistant](/categories/ai-sales-assistant)
- [Auto Dialer](/categories/auto-dialer)
- [Contract Analytics](/categories/contract-analytics)

- [Contract Lifecycle Management (CLM)](/categories/contract-lifecycle-management-clm)
- [Contract Management](/categories/contract-management)
- [E-Signature](/categories/e-signature)
- [Field Sales](/categories/field-sales)
- [Other Sales](/categories/other-sales)

- [Partnerships Management](/categories/partnerships-management)
- [PreSales](/categories/presales)
- [Quote Management](/categories/quote-management)
- [Revenue AI Platforms](/categories/revenue-ai-platforms)
- [Revenue Operations & Intelligence (RO&I)](/categories/revenue-operations-intelligence-ro-i)

[Browse Customer Revenue Optimization Themes](/categories/customer-revenue-optimization/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated October 3, 2024

Customer revenue optimization (CRO) software helps sales organizations increase revenue from key accounts by aligning with other customer-facing functions, such as marketing and customer service, to become an extended revenue team. The software harnesses knowledge from throughout the business to understand customer needs and deliver outcomes that fulfill them at any point of contact. This maximizes the vendor’s revenue per customer by maintaining an active relationship throughout the customer life cycle.

An evolution of [CRM software](https://www.g2.com/categories/crm), CRO relies on data from that system to fuel intelligent interactions. Tools within a customer revenue optimization system may include relationship maps and organizational charts, sales analytics, customer account planning, automated deal renewal, or other applications that support winning bigger deals through better understanding of the customer.

Sales teams are the primary beneficiaries of a CRO implementation, and are usually the ones who are considered to “own" it. However, like CRM, it becomes more useful with greater levels of adoption. The software can surface more insights and recognize more opportunities when it has more interaction data to digest.

To qualify for inclusion in the Customer Revenue Optimization category, a product must:

- Integrate with a company’s CRM software
- Provide customer data, communication tools, and automations for managing customer interactions at all points
- Map revenue team activities to customer outcomes
- Leverage CRM data via algorithms or AI for insights about sales team effectiveness, forecast accuracy, and revenue attainment

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