# Best Customer Journey Mapping Tools for Medium-Sized Businesses - Page 2

## How Many Customer Journey Mapping Tools Products Does G2 Track?

**Total Products under this Category:** 102

### Category Stats (Aug 2026)

- **Average Rating:** 4.53/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Custify (+0.19%) - Among all products in this category, Custify recorded the largest rating increase compared to last month

_Last updated: August 12, 2026_

## How Does G2 Rank Customer Journey Mapping Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 45,500+ Authentic Reviews
- 102+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Journey Mapping Tools
 ![G2 Grid® for Customer Journey Mapping Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-journey-mapping/grids.png?focus%5B%5D=42445&focus%5B%5D=2887&focus%5B%5D=576&focus%5B%5D=16131&focus%5B%5D=56231&focus%5B%5D=340&focus%5B%5D=24723&focus%5B%5D=170207)

Highlighted products: Miro, Lucid Visual Collaboration Suite, Zoho CRM, CleverTap, MoEngage, Agentforce Marketing (formerly Salesforce Marketing Cloud), ChurnZero, and SAS Customer Intelligence 360.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-mapping/grids.json?focus%5B%5D=miro&focus%5B%5D=lucid-software-inc-lucid-visual-collaboration-suite&focus%5B%5D=zoho-crm&focus%5B%5D=clevertap&focus%5B%5D=moengage&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=churnzero&focus%5B%5D=sas-customer-intelligence-360-sas&segment=mid-market)

**Sponsored**

### Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2108&secure%5Bchosen_at%5D=2026-08-15T08%3A37%3A44Z&secure%5Bdisplayable_resource_id%5D=2108&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2108&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1171&secure%5Bresource_id%5D=2108&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-journey-mapping%2Fmid-market%3Fpage%3D2&secure%5Btoken%5D=191388e38dc453034ab049a4c6194e482d6da3cd66f4399f67e963a98d66222a&secure%5Burl%5D=https%3A%2F%2Fact-on.com%2F%3Futm_channel%3Dpaid_ppc%26utm_medium%3Dppc_g2%26utm_campaign%3Dppc_g2_2026Q2%26offerAsset_topic%3DOther%26offerAsset_type%3Dother&secure%5Burl_type%5D=custom_url)

### [Custify](https://www.g2.com/products/custify/reviews)

Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and powerful features, Custify empowers Customer Success teams to manage every aspect of the customer journey—from seamless onboarding to proactive renewal and expansion—using real-time health scores, automated alerts, and predictive analytics. Custify integrates data across your entire tech stack, providing a centralized, single source of truth for each customer. This allows teams to quickly spot churn risks, capitalize on upsell opportunities, and deliver personalized customer interactions at scale. With automated workflows, customizable playbooks, and intelligent segmentation, Custify streamlines routine tasks, enabling your team to focus on building relationships and driving customer success outcomes that matter. Setting up Custify is a breeze with our concierge onboarding service, ensuring you’re up and running in hours—not weeks. Our platform integrates effortlessly with your CRM, support systems, and other essential tools, giving you unmatched visibility and collaboration across teams. Custify’s powerful analytics and customizable dashboards make it easy to monitor key metrics, track customer health, and measure the success of your initiatives. Join leading SaaS companies that trust Custify to optimize their Customer Success operations and drive sustainable growth. Deliver exceptional customer experiences, reduce churn, and maximize customer lifetime value with the best Customer Success platform for your SaaS business. Book a demo today to see how Custify transforms your customer success strategy at scale.

**Average Rating:** 4.7/5.0

**Total Reviews:** 521

#### How Do G2 Users Rate Custify?

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.5/10 (Category avg: 8.4/10)
- **Customizable Templates:** 9.3/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Custify?

- **Seller:** [Custify](https://www.g2.com/sellers/custify)
- **Year Founded:** 2017
- **HQ Location:** Bucharest, Romania
- **Twitter:** @CustifySRL  
628 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1937c2bde8668b0a178dd793de18fdae2d6f38e5f54c90c92ccebaa104d6654c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18314355%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, Senior Customer Success Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 62% Small, 33% Medium

#### What Do G2 Reviewers Say About Custify?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Custify, facilitating efficient tracking and analysis of customer health.
- Users commend the **responsive customer support** of Custify, consistently providing assistance and valuing user feedback effectively.
- Users appreciate the **intuitive interface** of Custify, making it easy for non-Customer Success professionals to use effectively.
- Users value the **robust automation** in Custify, which streamlines daily tasks and enhances customer success strategies.
- Users value the **variety of integration options** with Custify, enhancing adaptability and supporting their diverse needs.

##### Cons

- Users highlight the **missing features** in Custify, such as limited email tracking and insufficient documentation.
- Users note that the **email functionality lacks effectiveness** , especially in tracking and reporting features.
- Users find **limited customization options** frustrating, especially regarding the UI and account lists in Custify.
- Users find the **learning curve challenging** , with extensive setup and ongoing adaptation required for effective use.
- Users find Custify to be **not intuitive** , struggling with its outdated UI and complex settings management.

#### What Are Recent G2 Reviews of Custify?

**["Great Customer Success tool without losing the personalization that customers value"](https://www.g2.com/survey_responses/custify-review-11309087)**

**Rating:** 5.0/5.0 stars

_— Rodrigo L._

[Read full review](https://www.g2.com/survey_responses/custify-review-11309087)

**["Custify Transformed Our Customer Success Workflow"](https://www.g2.com/survey_responses/custify-review-13223157)**

**Rating:** 5.0/5.0 stars

_— Sebastian M._

[Read full review](https://www.g2.com/survey_responses/custify-review-13223157)

#### What Are G2 Users Discussing About Custify?

- [What is Custify used for?](https://www.g2.com/discussions/what-is-custify-used-for)

### [Act-On](https://www.g2.com/products/act-on/reviews)

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

**Average Rating:** 4.1/5.0

**Total Reviews:** 1,030

#### How Do G2 Users Rate Act-On?

- **Ease of Admin:** 8.2/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.6/10 (Category avg: 8.4/10)
- **Customizable Templates:** 8.2/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Act-On?

- **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software)
- **Company Website:** www.Act-On.com
- **Year Founded:** 2008
- **HQ Location:** Portland, OR
- **Twitter:** @ActOnSoftware  
32,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website)  
200 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Medium, 39% Small

#### What Do G2 Reviewers Say About Act-On?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features.
- Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours.
- Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews.
- Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity.
- Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly.

##### Cons

- Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities.
- Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation.
- Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer.
- Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues.
- Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience.

#### What Are Recent G2 Reviews of Act-On?

**["Robust e-marketing platform"](https://www.g2.com/survey_responses/act-on-review-17560)**

**Rating:** 5.0/5.0 stars

_— Sarah O._

[Read full review](https://www.g2.com/survey_responses/act-on-review-17560)

**["Unified Marketing Solution with Great Support and Pricing"](https://www.g2.com/survey_responses/act-on-review-13175213)**

**Rating:** 5.0/5.0 stars

_— Don B._

[Read full review](https://www.g2.com/survey_responses/act-on-review-13175213)

### [Plotline](https://www.g2.com/products/plotline/reviews)

Plotline is an engagement platform for consumer app companies. Product and marketing teams can configure highly customizable in-app journeys with drag-and-drop nudges, in-app stories, games, rewards, and surveys to improve feature adoption and drive conversions. No engineering or app releases needed.

**Average Rating:** 4.6/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Plotline?

- **Ease of Admin:** 9.5/10 (Category avg: 8.7/10)
- **Multiple Personas:** 9.7/10 (Category avg: 8.4/10)
- **Customizable Templates:** 9.7/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Plotline?

- **Seller:** [Plotline](https://www.g2.com/sellers/plotline)
- **Year Founded:** 2022
- **HQ Location:** Salt Lake City, Utah
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=07758053f20ecde39f8236df8f686fa0858299ed0197088b6b81da311cab2ee5&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplot-line&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Computer Software
- **Company Size:** 59% Medium, 39% Small

#### What Do G2 Reviewers Say About Plotline?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly design** of Plotline, making campaign creation intuitive and hassle-free for everyone.
- Users value the **contextual in-app nudges** and rapid campaign launches for enhancing real-time engagement.
- Users find the **personalization features** of Plotline incredibly useful for enhancing contextual user engagement and interaction.
- Users admire Plotline's **intuitive design capabilities and flexibility** , enabling creative and hassle-free campaign management.
- Users value the **real-time engagement capabilities** of Plotline, highlighting the impressive speed of campaign launches.

##### Cons

- Users experience **occasional bugs** in Plotline, but the support team quickly resolves these issues effectively.
- Users note that **occasional software bugs** can disrupt the experience, but support is responsive in resolving them.
- Users find the **dashboard issues** frustrating, noting the need for better UI and faster response times.
- Users note a **lack of diverse analytical features** in Plotline, which slightly impairs their overall experience.
- Users face **software glitches** occasionally, yet the support team efficiently resolves them when they occur.

#### What Are Recent G2 Reviews of Plotline?

**["Streamlines User Guidance with Responsive Campaigns"](https://www.g2.com/survey_responses/plotline-review-12710535)**

**Rating:** 4.5/5.0 stars

_— Konidena V._

[Read full review](https://www.g2.com/survey_responses/plotline-review-12710535)

**["Seamless A/B Testing with User-Friendly Features"](https://www.g2.com/survey_responses/plotline-review-12922751)**

**Rating:** 4.5/5.0 stars

_— Vinayak P._

[Read full review](https://www.g2.com/survey_responses/plotline-review-12922751)

### [Mouseflow](https://www.g2.com/products/mouseflow/reviews)

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?

**Average Rating:** 4.6/5.0

**Total Reviews:** 688

#### How Do G2 Users Rate Mouseflow?

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 7.7/10 (Category avg: 8.4/10)
- **Customizable Templates:** 7.6/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Mouseflow?

- **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow)
- **Company Website:** mouseflow.com
- **Year Founded:** 2010
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @mouseflow  
1,736 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebea2210aa333e148f82ed2dee1673302ecc974cc0c7c42898ca2c35177f7c5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2858513%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small, 23% Medium

#### What Do G2 Reviewers Say About Mouseflow?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Mouseflow, facilitating insightful analytics and quick adjustments for effective marketing strategies.
- Users value the **easy qualitative insights** from Mouseflow, significantly enhancing marketing analytics and user engagement strategies.
- Users value the **insightful heatmaps** of Mouseflow, enhancing understanding of user behavior and driving conversions.
- Users love the **Session Replay** feature of Mouseflow for gaining insights into user behavior and improving engagement.
- Users find the **easy setup** of Mouseflow beneficial, enabling quick integration and effective tracking of user behavior.

##### Cons

- Users find the **missing features** in Mouseflow limiting, especially regarding its outdated plugins and survey options.
- Users face **limitations in plugin updates and features** , affecting overall functionality and user experience with Mouseflow.
- Users find Mouseflow to be **expensive** , especially for small businesses with limited budgets and traffic volumes.
- Users report **data inaccuracy** in Mouseflow, citing issues with loading and discrepancies in click tracking.
- Users experience **filtering issues** in Mouseflow, making it difficult to navigate and locate important session recordings.

#### What Are Recent G2 Reviews of Mouseflow?

**["Actionable Behavioral Insights That Drive Better User Experiences"](https://www.g2.com/survey_responses/mouseflow-review-11983608)**

**Rating:** 4.5/5.0 stars

_— Devaraj P._

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11983608)

**["Unmatched User Insights and Effortless Integration"](https://www.g2.com/survey_responses/mouseflow-review-11920780)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11920780)

#### What Are G2 Users Discussing About Mouseflow?

- [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) - 1 comment
- [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) - 2 comments, 1 upvote

### [Mural](https://www.g2.com/products/mural/reviews)

Mural is a visual collaboration platform specifically designed to enhance the productivity and effectiveness of go-to-market (GTM) teams. As an interactive workspace, Mural enables teams to create persistent visbility that builds alignment, while leveraging human-centered AI that accelerates teams to reach their outcomes faster. Whether it's building better products more in line with customer demand, creating more seamless marketing campaigns that drive pipeline, or collaborative selling motions that close deals faster, teams are using Mural to drive revenue growth more intelligently. The primary target audiences for Mural all have their hand in go-to-market motions, including product management & engineering teams, sales, marketing, and customer success teams. These teams often face challenges aligning their efforts and communicating effectively, hindering their ability to respond to market demands quickly enough to gain a competitive advantage. Within Mural, teams can leverage tools and expert-designed methods that increase their speed: to visualize their ideas, share insights, and collaborate in real time, regardless of their physical location. Key features of Mural include customizable templates by role or function, diagramming tools, intelligent workflows and methods, and AI infused throughout to help teams move faster from ideation to execution. The platform supports integrations with other popular software, including Salesforce, Microsoft, and Jira, enabling seamless workflows and reducing swivel-chair between systems. With Mural, teams can build a strategic visual layer that helps them calibrate decisions and actions and creates visibility so people stay informed without accessing multiple systems. Additionally, Mural's AI capabilities help teams identify patterns and insights from their collaborative sessions, further enriching the decision-making process. By providing a robust visual collaboration environment, Mural stands out in its category as a solution that not only enhances productivity but also fosters a deeper connection among team members. This unique approach to collaboration enables organizations to adapt quickly to changing market dynamics and customer needs, ultimately driving better outcomes and sustained growth.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,410

#### How Do G2 Users Rate Mural?

- **Ease of Admin:** 8.6/10 (Category avg: 8.7/10)
- **Multiple Personas:** 6.9/10 (Category avg: 8.4/10)
- **Customizable Templates:** 7.8/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Mural?

- **Seller:** [Mural](https://www.g2.com/sellers/mural)
- **Company Website:** mural.co
- **Year Founded:** 2011
- **HQ Location:** San Francisco, California
- **Twitter:** @MURAL  
13,596 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0ddf737df04e416f773d8af0066e27ad1301e7d13ed0301c167fbdcacd8c225&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2384213%2F&secure%5Burl_type%5D=linkedin_company_website)  
558 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UX Designer, Product Manager
- **Top Industries:** Information Technology and Services, Management Consulting
- **Company Size:** 44% Large, 35% Small

#### What Do G2 Reviewers Say About Mural?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Mural, finding it intuitive and efficient for collaborative work.
- Users value the **easy team collaboration** in Mural, enhancing meetings and brainstorming with intuitive tools and great support.
- Users appreciate the **time-saving templates** in Mural, which enhance collaboration and streamline the brainstorming process.
- Users love the **collaboration capabilities** of Mural, enhancing teamwork with intuitive tools for brainstorming and meetings.
- Users love the **real-time collaboration** features of Mural, enhancing teamwork with dynamic interactions and seamless integration.

##### Cons

- Users experience **slow performance** with Mural, particularly when handling large files or during simultaneous collaborations.
- Users experience **slow loading** when processing large files or during simultaneous collaboration, affecting overall fluidity.
- Users experience **performance issues** with Mural, especially when handling large files or during simultaneous edits.
- Users find Mural's **limited features** frustrating, especially compared to alternatives like Miro and Lucid.
- Users find Mural's **diagramming features lacking** , limiting its overall utility and organizational capabilities.

#### What Are Recent G2 Reviews of Mural?

**["Easy, Efficient Collaboration with Smart AI Ideas and Templates"](https://www.g2.com/survey_responses/mural-review-13256593)**

**Rating:** 5.0/5.0 stars

_— Ragheb A._

[Read full review](https://www.g2.com/survey_responses/mural-review-13256593)

**["Powerful Visual Collaboration with Anonymous Voting and Rich Framework Library"](https://www.g2.com/survey_responses/mural-review-13232858)**

**Rating:** 4.5/5.0 stars

_— Jorick W._

[Read full review](https://www.g2.com/survey_responses/mural-review-13232858)

#### What Are G2 Users Discussing About Mural?

- [As a new user, how can I effectively facilitate brainstorming sessions using Mural’s collaboration tools?](https://www.g2.com/discussions/as-a-new-user-how-can-i-effectively-facilitate-brainstorming-sessions-using-mural-s-collaboration-tools)
- [What is Mural used for?](https://www.g2.com/discussions/what-is-mural-used-for) - 1 comment
- [Can you use mural with zoom?](https://www.g2.com/discussions/can-you-use-mural-with-zoom) - 4 comments
- [Is mural a free tool?](https://www.g2.com/discussions/is-mural-a-free-tool) - 3 comments
- [What is mural platform?](https://www.g2.com/discussions/what-is-mural-platform) - 3 comments

### [TheyDo](https://www.g2.com/products/theydo/reviews)

With flexible journey mapping and a framework that links all customer insights, opportunities and solutions together, TheyDo is the single source of truth for your end-to-end customer journey. TheyDo helps you work journey-centric and put your customer at the heart of decision-making: 🖼️ Single source of truth - Centralize and connect your customer journeys in an organized “Journey Hierarchy”, so you can zoom out for full oversight of your customer experience and zoom back in to tackle a specific customer problem 🧩 Journey Management workflow - Standardize your way of working around customer journeys with flexible journey “Building Blocks”, taking you from customer research \> identified problem areas \> prioritized solutions 🎯 Goals - Visualize the connections between business needs and customer needs in one place—within “Goals” see how every piece of the work rolls up into progress on your KPIs 📚 Classification - Manage your customer insights with statuses, tags and types, giving your entire team visibility into the customer mindset and keeping research up-to-date 💬 Live collaboration - Collaborate on customer journeys without needing a workshop to do it— Add viewers and contributors, tag, notify, comment, mention and share 🏆 Expert coaching - Work through a customized success plan from our Journey Management coaches and hands on customer enablement team 🔐 Enterprise-level data security - Don’t worry about security—TheyDo is ISO 27001 certified and privacy is of the utmost importance to us.

**Average Rating:** 4.5/5.0

**Total Reviews:** 62

#### How Do G2 Users Rate TheyDo?

- **Ease of Admin:** 8.7/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.6/10 (Category avg: 8.4/10)
- **Customizable Templates:** 7.7/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind TheyDo?

- **Seller:** [TheyDo](https://www.g2.com/sellers/theydo)
- **Company Website:** www.theydo.com
- **Year Founded:** 2018
- **HQ Location:** Amsterdam, NL
- **Twitter:** @TheyDoHQ  
287 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=808dd84669179bae8c51f78166d216e73cf7eabb62c82f072803388c8384ca54&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftheydoapp&secure%5Burl_type%5D=linkedin_company_website)  
108 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 45% Large, 31% Medium

#### What Do G2 Reviewers Say About TheyDo?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **single view of customer journeys** , noting its ease of use and great communication features.
- Users find **ease of use** in TheyDo, making communication of journeys and opportunities effortless.

##### Cons

- Users find the **limited customization** of TheyDo frustrating, as industry-specific options are unavailable.

#### What Are Recent G2 Reviews of TheyDo?

**["Unified Customer Journey View That Delivers"](https://www.g2.com/survey_responses/theydo-review-12095635)**

**Rating:** 4.0/5.0 stars

_— Mohamed H._

[Read full review](https://www.g2.com/survey_responses/theydo-review-12095635)

**["TheyDo over the last 3 years"](https://www.g2.com/survey_responses/theydo-review-10048347)**

**Rating:** 5.0/5.0 stars

_— Berri B._

[Read full review](https://www.g2.com/survey_responses/theydo-review-10048347)

#### What Are G2 Users Discussing About TheyDo?

- [What is TheyDo used for?](https://www.g2.com/discussions/what-is-theydo-used-for) - 1 comment

### [Totango](https://www.g2.com/products/totango/reviews)

Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales methodology to transform how companies prove customer ROI, drive retention, and earn expansion. The Customer Growth Platform includes Totango Customer Success and Unison Customer Intelligence. Each of these solutions plays a distinct role in the Customer-Led Growth through value realization methodology. Totango Customer Success focuses on tracking customer health and engagement, enabling teams to proactively address potential issues and foster long-term relationships. Unison Customer Intelligence aggregates data from multiple sources, offering insights that help organizations understand customer behavior and preferences. Totango's target audience and target buyers include mid-sized to large enterprises across various industries that prioritize customer retention, renewals, and expansion and that generally rely on subscription-based models, where maintaining customer loyalty is critical to their revenue growth. Key features of Totango include customizable dashboards, real-time analytics, and automated workflows. These tools enable users to visualize customer data effectively, monitor key performance indicators, and automate routine tasks, thereby enhancing efficiency. The platform also supports collaboration among teams, allowing for seamless communication and alignment on customer goals. By providing actionable insights, Totango empowers organizations to refine their revenue strategies and make informed decisions that drive growth. Overall, Totango stands out as a leader in the Customer Success category by offering a holistic approach to managing customer relationships. Its integration of various tools and functionalities allows enterprises to gain a deeper understanding of their customers, ultimately leading to improved satisfaction and loyalty. By investing in Totango, organizations can position themselves for long-term success in an increasingly competitive landscape.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,140

#### How Do G2 Users Rate Totango?

- **Ease of Admin:** 7.8/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.2/10 (Category avg: 8.4/10)
- **Customizable Templates:** 8.0/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Totango?

- **Seller:** [Totango](https://www.g2.com/sellers/totango)
- **Company Website:** www.totango.com
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ca1d4406b1442de250192896a32c751981491e45014b5bb40827df34236&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F760976%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, CSM
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 57% Medium, 22% Small

#### What Do G2 Reviewers Say About Totango?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Totango's interface **easy to use and set up** , enhancing their ability to track accounts efficiently.
- Users value the **excellent customer support** from Totango, enhancing their management experience with valuable insights.
- Users appreciate the **functionality** of Totango, enabling seamless tracking, campaign setup, and reporting in one application.
- Users appreciate the **customization options** in Totango, enhancing their ability to track metrics and engage customers effectively.
- Users value the **efficiency** of Totango, enhancing productivity with seamless integrations and streamlined workflows for customer management.

##### Cons

- Users find the **steep learning curve** challenging due to overwhelming data and a lack of educational resources.
- Users find **integration issues** with Totango challenging, as they can be manual and difficult to maintain.
- Users find the **missing features** in Totango frustrating, particularly for managing complex business models and drafts.
- Users find **limited customization** in Totango, making it challenging to tailor the experience without technical assistance.
- Users find the **steep learning curve** challenging, struggling with collaboration and functionality in Totango's interface.

#### What Are Recent G2 Reviews of Totango?

**["Risk evaluation and health scoring"](https://www.g2.com/survey_responses/totango-review-9508942)**

**Rating:** 4.0/5.0 stars

_— Dragomir L._

[Read full review](https://www.g2.com/survey_responses/totango-review-9508942)

**["Beautiful, Visual Customer Data Platform That Beats Spreadsheets"](https://www.g2.com/survey_responses/totango-review-12594697)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/totango-review-12594697)

#### What Are G2 Users Discussing About Totango?

- [What is Totango used for?](https://www.g2.com/discussions/what-is-totango-used-for) - 1 upvote

### [Ortto](https://www.g2.com/products/ortto/reviews)

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 610

#### How Do G2 Users Rate Ortto?

- **Ease of Admin:** 8.8/10 (Category avg: 8.7/10)
- **Multiple Personas:** 7.9/10 (Category avg: 8.4/10)
- **Customizable Templates:** 7.8/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Ortto?

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** ortto.com
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto  
180 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eeab78941023bd93b8b98b16672f6e9cb88c77f9c038adcded0c2f62f513eb02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fortto&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 27% Medium

#### What Do G2 Reviewers Say About Ortto?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless.
- Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance.
- Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly.
- Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform.
- Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making.

##### Cons

- Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall.
- Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use.
- Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs.
- Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively.
- Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential.

#### What Are Recent G2 Reviews of Ortto?

**["Automation options are incredible"](https://www.g2.com/survey_responses/ortto-review-8022737)**

**Rating:** 5.0/5.0 stars

_— Di C._

[Read full review](https://www.g2.com/survey_responses/ortto-review-8022737)

**["Extensive Features, Fast Support, Great Value"](https://www.g2.com/survey_responses/ortto-review-12951693)**

**Rating:** 5.0/5.0 stars

_— Kenji S._

[Read full review](https://www.g2.com/survey_responses/ortto-review-12951693)

#### What Are G2 Users Discussing About Ortto?

- [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment
- [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot)
- [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot)

### [Catalyst](https://www.g2.com/products/totango-catalyst/reviews)

Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps businesses achieve sustainable success by aligning each action with your customer’s key objectives, ensuring they achieve their desired outcomes for your product or service. Catalyst unlocks your team’s potential to deliver smarter, faster, and scalable results, paving the way for long-term success. Learn more here!

**Average Rating:** 4.5/5.0

**Total Reviews:** 656

#### How Do G2 Users Rate Catalyst?

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Multiple Personas:** 8.0/10 (Category avg: 8.4/10)
- **Customizable Templates:** 7.9/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Catalyst?

- **Seller:** [Totango](https://www.g2.com/sellers/totango)
- **Company Website:** www.totango.com
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ca1d4406b1442de250192896a32c751981491e45014b5bb40827df34236&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F760976%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, Senior Customer Success Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 75% Medium, 13% Small

#### What Do G2 Reviewers Say About Catalyst?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive interface** of Catalyst, enabling efficient customer management and clear, practical problem-solving.
- Users appreciate the **automation features** of Catalyst, enhancing efficiency and ensuring proactive customer engagement.
- Users value the **exceptional customer engagement** capabilities of Catalyst, enhancing relationships and driving meaningful outcomes.
- Users appreciate the **seamless integrations** of Catalyst, enhancing efficiency and centralizing customer success data effectively.
- Users find Catalyst's interface to be **intuitive and clean** , making navigation and report pulling effortless.

##### Cons

- Users note a notable **learning curve** with Catalyst, especially for those new to customer success platforms.
- Users find significant **integration issues** with Catalyst, hindering workflow efficiency and complicating customer communication.
- Users are frustrated with the **missing integrations and limited features** in Catalyst, hindering effective workflow management.
- Users find Catalyst to be **not intuitive** , complicating simple tasks and leading to frustration with its functionality.
- Users find the **limited customization** options in Catalyst restrict their ability to tailor dashboards to specific needs.

#### What Are Recent G2 Reviews of Catalyst?

**["Chat and Email-to-File Features Make Workflows Effortless"](https://www.g2.com/survey_responses/catalyst-review-12459474)**

**Rating:** 5.0/5.0 stars

_— Kelli W._

[Read full review](https://www.g2.com/survey_responses/catalyst-review-12459474)

**["Customer Health Monitoring That Simplifies Usage Tracking and Renewals"](https://www.g2.com/survey_responses/catalyst-review-12905872)**

**Rating:** 4.0/5.0 stars

_— Jai M._

[Read full review](https://www.g2.com/survey_responses/catalyst-review-12905872)

#### What Are G2 Users Discussing About Catalyst?

- [What makes Cisco different?](https://www.g2.com/discussions/what-makes-cisco-different)
- [Do you need smartnet to upgrade IOS?](https://www.g2.com/discussions/do-you-need-smartnet-to-upgrade-ios)
- [What is a Cisco switch used for?](https://www.g2.com/discussions/what-is-a-cisco-switch-used-for)
- [What is Catalyst in networking?](https://www.g2.com/discussions/what-is-catalyst-in-networking)

### [SketchWow](https://www.g2.com/products/sketchwow/reviews)

SketchWow provides (non creative types) a fun way to quickly condense and communicate your ideas, concepts and stories (in a simple and casual way) using a fresh & engaging, hand drawn look. No dull diagrams here. Choose from hundreds of shapes and icons and dozens of beautiful templates. Or use AI to do the heavy lifting for you. Add animation, present your ideas, export to a variety of file formats. Next time you want to explain anything visually, brainstorm or map out your thoughts, make it memorable... give SketchWow a try. SketchWow is loved by Small Business, Enterprise, I/T, Educators, Marketers, Designers, Creators, Agencies, Coaches/Consultants from across the world.

**Average Rating:** 4.8/5.0

**Total Reviews:** 354

#### How Do G2 Users Rate SketchWow?

- **Ease of Admin:** 9.4/10 (Category avg: 8.7/10)
- **Multiple Personas:** 6.6/10 (Category avg: 8.4/10)
- **Customizable Templates:** 9.1/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.8/10 (Category avg: 10/10)

#### Who Is the Company Behind SketchWow?

- **Seller:** [SketchWow](https://www.g2.com/sellers/sketchwow)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d6fd3f4bfb690cd4c57b13f6c5c099fa3bab53877c221c956b8b071c4f3c282e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsketchwow%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Consulting, Marketing and Advertising
- **Company Size:** 86% Small, 9% Medium

#### What Do G2 Reviewers Say About SketchWow?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of SketchWow, delivering great results quickly with enjoyable templates.
- Users love the **variety of templates** in SketchWow, creating engaging content quickly and effectively for various needs.
- Users love the **easy creation** process in SketchWow, enabling effortless design with diverse templates and tools.
- Users love the **engaging and creative presentations** made easy with SketchWow's intuitive features and templates.
- Users love **SketchWow's powerful tools** for creating beautiful animations easily, leading to satisfied clients and reduced costs.

##### Cons

- Users face a **steep learning curve** , but find that the effort to master SketchWow is worthwhile.
- Users experience a **steep learning curve** initially, struggling with layers and creative usage of features.
- Users note several **missing features** , including GIF output accuracy and challenges in fullscreen mode during presentations.
- Users face **limited templates** and customization options, affecting their ability to create diverse and appealing designs.
- Users are frustrated by the **lack of templates** , requiring them to redefine design elements for each project.

#### What Are Recent G2 Reviews of SketchWow?

**["Powerful Visual Design Software That Continues to Improve"](https://www.g2.com/survey_responses/sketchwow-review-12833372)**

**Rating:** 5.0/5.0 stars

_— Natalie J._

[Read full review](https://www.g2.com/survey_responses/sketchwow-review-12833372)

**["SketchWow 3.0: Modern Interface and Professional Visual Creation in Minutes"](https://www.g2.com/survey_responses/sketchwow-review-12823001)**

**Rating:** 5.0/5.0 stars

_— Ivan S._

[Read full review](https://www.g2.com/survey_responses/sketchwow-review-12823001)

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