Best Customer Journey Analytics Software

Customer journey analytics software, also known as customer journey orchestration software, facilitates the management and automation of the customer experience across all possible channels. “Journey" is the operative word, as the software tracks, weaves together, and analyzes customer interactions across all channels so that businesses can react in real time and execute behavior-driven strategies.

With customer journey analytics software, companies can better understand their customers’ wants and needs to orchestrate and optimize customer interaction and engagement from start to finish. Customer journey analytics solutions fuse together customer behavioral data and multi- and omnichannel marketing strategies, to create a legitimate, actionable 360-degree view of customers. Customer journey analytics software equips businesses with the tools and strategy necessary to transform them from reactive, out-of-touch behemoths into focused, personalized, and efficient consumer-led organizations. Customer journey analytics software integrates with e-commerce, marketing, and sales solutions, to supplement and leverage the troves of customer data that businesses have amassed over time.

To qualify for inclusion in the Customer Journey Analytics category, a product must:

  • Monitor, track, and analyze lead and/or customer behavior across a multitude of channels
  • Create visualizations or maps of past, current, or future customer journeys based on behavioral data
  • Automate the testing and optimization of customer-facing messaging and campaigns
  • Facilitate the prediction or forecasting of customer behavior
  • Easily and/or seamlessly integrate with marketing, sales, or e-commerce solutions
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    INTOUCH is the first completely new CCM solution in years and is 100% cloud (SaaS) software, no desktop applications required. It has a modern, microservices-based architecture and uses only the latest technologies.

    Jogogo is a mobile engagement platform provides companies with real-time data from in-store customers using the devices customers carry - no apps, or beacons.

    LeadiD is an open technology platform tracking the origin and history of every lead event that utilizes the LeadiD system.

    Create an ecosystem of solutions that span both B2B and B2C channels in a single cloud platform.

    The leading platform for automated customer experience management.

    Limetropy is customer experience software.

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    MRP's predictive customer acquisition uses real time buying signals to identify customer's buying intent.

    NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences.

    Open Lantern helps identify if your technology is driving your c-Suite strategy forward. It resolves complex problems in your technology eco-system in an intuitive way

    Oracle offers a c loud-enabled customer experience (CX) solution; differentiate your company across all channels, touch points, and interactions.

    PassFort CLM is a Client Lifecycle Management solution designed to improve the way businesses onboard and risk assess their customers.

    Piwik PRO is a analytics suite crafted to the needs of enterprise clients. It consists of an analytics, tag management, content personalization and data activation tools designed with great commitment to data privacy. Its main products can be deployed both on-premises and in the cloud. Piwik PRO is fully compliant with strict EU, US, Chinese, and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). The product allows you to not only collect, analyze, and activate your data, but also manage and control your digital marketing efforts from one, centralized platform. These features are especially useful for big data and multi-channel analytics. Piwik PRO Analytics Suite Highlights WEB ANALYTICS Hosted in the cloud or on your infrastructure, Piwik PRO Web Analytics gives full control of your data, no matter where it is hosted. You’ll also have access to a full suite of advanced features like: advanced audience segmentation, content, campaign, and event tracking, Adwords integration, and more. Your data will be unsampled and available real-time so you can make quick, accurate decisions. Seamless integration across the Piwik PRO Marketing Suite (PPMS) means that Analytics will play nicely with all other features. TAG MANAGER You can manage all your tracking pixels and tags across hundreds on websites without constantly editing code, and without extensive technical knowledge. Increase the agility of your marketing efforts with Tag Manager’s simple UI and large library of templates. You can also easily manage your tags in a team environment by using the built-in permissions management system. ON-SITE RETARGETING Create a better experience for your visitors by displaying dynamic content based on their behavior. All the data you have collected and used to segment your audience can also help create a tailor-made experience for your users. With On-site Retargeting you can deliver hand-picked offers for selected segments and groups of customers. Design each campaign with our ready-to-go messages and pop-ups. Easily implement, change, and test banners, pop-ups and other on-site promotions. CUSTOMER DATA PLATFORM Add value to your segmented audience data by running retargeting campaigns with Piwik PRO Customer Data Platform. Export audience segments to Facebook Ads, Google AdWords, DSPs (such as AppNexus, The Trade Desk, and Adform) or to email marketing and automation platforms. Create single customer views to get even deeper insights into customer behavior. No matter what CDP features you use, you'll retain full ownership and any sensitive data will be protected. CONSENT MANAGER Make your marketing stack GDPR-compliant with Piwik PRO GDPR Consent Manager. Collect visitor consents to respect user privacy and efficiently manage all data subject requests from one place. CUSTOM REPORTS Create advanced reports in seconds, even for websites & apps with more than 2 bln actions. Get answers to your analytics questions with custom tables and charts created with a simple drag and drop editor. To learn more about our products, visit

    Pointillist is a customer journey analytics platform that makes it easy for marketers and CX professionals to discover and optimize the journeys that matter to your customers, so you can dramatically improve customer experience and drive results.

    SalesTing offers a machine-learning powered buyer trajectory software for B2B sales and marketing teams.

    Create engaging digital experiences that fulfill dreams and reach the goals of our customers

    Selma brings you the benefit of Artificial Intelligence, delivering greater results from the same resources. It sits as a layer on top of your digital platforms to take your customer engagement to new heights.

    Semeon is a text analytics platform specializing in VOC data. We tell you what your customers think and want in real-time, so you can improve their CX.

    Shoelace enables online merchants to easily conduct retargeting campaigns.

    SmartVideo Marketing Cloud is a platform combines the power of personalization with the emotion of video to transform customer relationships.

    Statvoo is a website analytics environment that monitors website traffic flow and visitors.

    Pulse gives your web data real business context. Now you can visualize the full path, from first touch to deal close and everything in between. Know who engaged with your content, how they engaged with it, and what impact it had on the business – from every angle.

    Lead targeted audience from any channel to complete a personalized journey towards the desired outcome

    Compost Marketing is a cloud-based marketing solution for email and mobile marketers.

    TapReason predicts in real-time what is the "next best action" for engaging users and improving ROI.

    Teradata Customer Interaction Manager (CIM) supports an integrated, enterprise approach to planning, developing, and managing your customer communications across multiple channels, product lines, and business locations.

    The Platform for Designing Experiences. Design, collaborate, and share your experiences with the world.

    The buying behavior of customers speaks a lot about how they see your brand and the website. It is most important to get customers, but what matters is to know why they have come and what are they expecting from the business.

    Thunderhead is leading the movement to transform customer engagement, enabling brands for the first time to understand each customers INTENT and orchestrate personalized journeys for millions of customers across billions of touchpoints, seamlessly and in real-time. With Thunderhead’s ONE Engagement Hub it’s now possible for brands to deliver exceptional engagement for every customer across every journey. Across a wide range of industries ONE helps to drive topline growth, reduce cost to serve, increase customer happiness and build customer lifetime value. A recognised global leader in the customer engagement market, Thunderhead is headquartered in London and has it’s development HQ in Boston. Thunderhead. Customer Engagement just got personal.

    Tradelab is a multi-device programmatic buying platform that enables advertisers and agencies to connect with their audiences.

    Truthlab is a Customer Experience Management (CXM) company. It helps B2B companies to deliver consistently amazing customer experiences that drive satisfaction, retention and advocacy.

    Front to Back Journey Transformation.

    Webtrekk is an independent premium customer analytics platform that enables unique cross-device solutions. Webtrekk combines market-leading web and app analytics technology with a powerful dashboard engine for impressive visualizations and user-centric, cross-device audience management based on raw data, as well as activation of the data for online marketing purposes in an intuitive complete solution. Artificial intelligence and machine learning make Webtrekk the smartest customer analytics platform of the industry.


    Wicked Reports is an easy-to-set-up, easy-to-use marketing attribution solution built specifically for small businesses.

    The World's First Self-adaptive Survey Built to Measure Customer Decisions. The Worthix survey is the only methodology on the market that feeds questions according to how the customer is responding, giving them the freedom to expound on what truly matters. This allows decision-makers to see the company through their customers' eyes without preconceived biases. Worthix precisely measures the “why” behind buying decisions giving your company the power to tactically identify where in the customer journey to invest. Use Worthix's insights to generate better financial results and gain a clear understanding of your customers' decision-making process.