# Best Customer Journey Analytics Tools - Page 15 ## How Many Customer Journey Analytics Software Products Does G2 Track? **Total Products under this Category:** 227 ### Category Stats (Aug 2026) - **Average Rating:** 4.46/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Taglayer (+6.67%) - Among all products in this category, Taglayer recorded the largest rating increase compared to last month _Last updated: August 05, 2026_ ## How Does G2 Rank Customer Journey Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 50,100+ Authentic Reviews - 227+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Journey Analytics Software ![G2 Grid® for Customer Journey Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-journey-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=28305&focus%5B%5D=22329&focus%5B%5D=24723&focus%5B%5D=112089&focus%5B%5D=5290) Highlighted products: HubSpot Marketing Hub, Insider One, Braze, Contentsquare, Klaviyo, ChurnZero, Evam, and WebEngage. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=contentsquare&focus%5B%5D=klaviyo&focus%5B%5D=churnzero&focus%5B%5D=evam&focus%5B%5D=webengage) **Sponsored** ### Adobe Customer Journey Analytics Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don't expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1224&secure%5Bchosen_at%5D=2026-08-10T00%3A24%3A26Z&secure%5Bdisplayable_resource_id%5D=1224&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1224&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1330282&secure%5Bresource_id%5D=1224&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-journey-analytics%3Famp%25253Bpage%3D13%26page%3D15&secure%5Btoken%5D=a4141988b16489c654f80de40e7d7b6cbdce1cf3568336a4d5072eec42da9c35&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fadobe-analytics%2Fcustomer-journey-analytics.html%3Fsdid%3DLH4XT3MC%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url) ### [Selligent by Marigold](https://www.g2.com/products/selligent-by-marigold/reviews) Selligent by Marigold provides a flexible, multichannel marketing platform to enterprise organizations in retail, travel & hospitality, media & publishing, and financial services. Our robust and customizable tool can be configured to fit exact requirements and slot neatly into existing martech ecosystems. We offer local and regional support and insight across Europe, providing a collaborative approach to building your ideal marketing solution. Working with your teams wherever they are - the power of an enterprise solution with the support of a local business. **Average Rating:** 4.0/5.0 **Total Reviews:** 33 #### How Do G2 Users Rate Selligent by Marigold? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.2/10) #### Who Is the Company Behind Selligent by Marigold? - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal 16,660 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website) 2,991 employees on LinkedIn® - **Ownership:** NYSE: ZETA #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 47% Medium, 31% Large #### What Do G2 Reviewers Say About Selligent by Marigold? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **comprehensive reporting** capabilities of Selligent by Marigold, effectively meeting their analytics needs. - Users value the **comprehensive reporting capabilities** of Selligent by Marigold, meeting most of their analytical needs. - Users commend the **efficiency** of Selligent by Marigold, noting it meets most needs effectively and provides comprehensive reporting. - Users value the **wide array of features** offered by Selligent, which effectively meets their diverse needs. - Users value the **comprehensive reporting** features of Selligent by Marigold, enhancing their operational efficiency. ##### Cons - Users feel the **access restrictions** of Selligent limit functionality, as it lacks updates and newer features. - Users feel Selligent lacks **modern features** , as it hasn't been updated and falls short compared to newer platforms. - Users find Selligent lacking due to its **limited features** , as it remains outdated without key updates or improvements. - Users find Selligent by Marigold **missing key features** , as it has not been updated to compete with newer platforms. - Users find Selligent by Marigold to be **outdated and lacking updates** , resulting in missing key features compared to newer platforms. #### What Are Recent G2 Reviews of Selligent by Marigold? **["Clear, Easy to Use, and Packed with Useful Features"](https://www.g2.com/survey_responses/selligent-by-marigold-review-12661766)** **Rating:** 4.0/5.0 stars _— Thomas K._ [Read full review](https://www.g2.com/survey_responses/selligent-by-marigold-review-12661766) **["Selligent Marketing Cloud has helped My business to save time when sending more marketing messages"](https://www.g2.com/survey_responses/selligent-by-marigold-review-7747417)** **Rating:** 5.0/5.0 stars _— Isaac E._ [Read full review](https://www.g2.com/survey_responses/selligent-by-marigold-review-7747417) #### What Are G2 Users Discussing About Selligent by Marigold? - [What is Selligent Marketing Cloud used for?](https://www.g2.com/discussions/what-is-selligent-marketing-cloud-used-for) - [What is included in Salesforce Marketing Cloud?](https://www.g2.com/discussions/what-is-included-in-salesforce-marketing-cloud) - [What is StrongView?](https://www.g2.com/discussions/what-is-strongview) - [What does Adobe Marketing Cloud do?](https://www.g2.com/discussions/what-does-adobe-marketing-cloud-do) - [What is selligent?](https://www.g2.com/discussions/what-is-selligent) ### [ShiftX](https://www.g2.com/products/shiftx/reviews) Most process tools are either hard to use, even for trained experts, or a flexible mess. ShiftX is the user-friendly process modeling tool in between that includes everyone without requiring any training. #### Who Is the Company Behind ShiftX? - **Seller:** [ShiftX](https://www.g2.com/sellers/shiftx) - **Year Founded:** 2018 - **HQ Location:** Oslo, NO - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4dffedcfc8031f938ddda413149e24903b073c5baa2c2a1af5997d6f641648b0&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshiftxcom&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Socialtrait](https://www.g2.com/products/socialtrait/reviews) Socialtrait is a cutting-edge research platform that leverages advanced generative AI and community simulation technologies to provide rapid, cost-effective, and deep insights into consumer behavior. By creating AI-based virtual communities, we integrate both qualitative and quantitative research at scale, reducing recruitment time and eliminating sampling errors and research fatigue. What we offer: 1. Virtual сommunities that mirror your audience Engage with AI-driven personas crafted to reflect the unique demographics and psychographics of your target market, delivering authentic, actionable insights. 2. AI-enhanced qualitative research Uncover deeper emotional and behavioural insights through interviews and focus groups, capturing the nuances that matter. 3. Data-driven decisions with quantitative research Harness precise, data-driven insights that empower you to make confident, informed decisions for your business. 4. Tailored solutions for unique challenges Our research approaches are customised to fit your needs, ensuring relevance and impact. 5. Multimedia interaction capabilities Feed your AI personas with text, audio, images, or video and receive comprehensive behavioral intelligence reflecting your audience's thoughts and feelings. 6. Rapid insights at scale Move beyond traditional methods. Engage thousands of AI personas simultaneously to conduct surveys, analyze responses, and gain critical insights with unmatched speed and efficiency. Recognized by Berkeley Skydeck and Nvidia and backed by major Silicon Valley investment, Socialtrait is at the forefront of audience insights. With headquarters in San Francisco and team members across Australia, Europe, and Asia, we are shaping the future of audience insights through Generative AI. A patent is pending on Community Generation and Agent Behavioural Algorithm. #### Who Is the Company Behind Socialtrait? - **Seller:** [Socialtrait](https://www.g2.com/sellers/socialtrait) - **Year Founded:** 2021 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6fab2d8a11bf7e57e8ccd8e14425713a007ad3874da0e6a7dc8fd3ad9154fc8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialtrait&secure%5Burl_type%5D=linkedin_company_website) 23 employees on LinkedIn® ### [Statvoo](https://www.g2.com/products/statvoo/reviews) Statvoo is a website analytics environment that monitors website traffic flow and visitors. #### Who Is the Company Behind Statvoo? - **Seller:** [Statvoo](https://www.g2.com/sellers/statvoo) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Stoke Pulse](https://www.g2.com/products/stoke-pulse/reviews) Pulse gives your web data real business context. Now you can visualize the full path, from first touch to deal close and everything in between. Know who engaged with your content, how they engaged with it, and what impact it had on the business – from every angle. #### Who Is the Company Behind Stoke Pulse? - **Seller:** [The Stoke Group](https://www.g2.com/sellers/the-stoke-group) - **Year Founded:** 2015 - **HQ Location:** Provo, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f74819d56c36a1bee1331a70d5fffc9189e183f2899afa4593689fdfc29276ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7587740&secure%5Burl_type%5D=linkedin_company_website) 91 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Stoke Pulse? **["Stoke Pulse A Social Media Analytics Tool"](https://www.g2.com/survey_responses/stoke-pulse-review-7823865)** **Rating:** 5.0/5.0 stars _— Saurabh G._ [Read full review](https://www.g2.com/survey_responses/stoke-pulse-review-7823865) ### [SUPERLINK](https://www.g2.com/products/superlink/reviews) Lead targeted audience from any channel to complete a personalized journey towards the desired outcome #### Who Is the Company Behind SUPERLINK? - **Seller:** [SUPERLINK](https://www.g2.com/sellers/superlink) - **Year Founded:** 2013 - **HQ Location:** Beer Sheva, IL - **Twitter:** @CroosingSocial 346 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e3d9f8497d1c507ada62b411d21f776d2712cd016d37860cffeea656eec7b3e&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcroosing&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Tapreason](https://www.g2.com/products/tapreason/reviews) TapReason predicts in real-time what is the "next best action" for engaging users and improving ROI. #### Who Is the Company Behind Tapreason? - **Seller:** [Tapreason](https://www.g2.com/sellers/tapreason) - **Year Founded:** 2013 - **HQ Location:** Caesarea, IL - **Twitter:** @TapReason 377 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=de397b3ab049b798b5eb7bfbabb5b841f00457dca927ca39a00febf5fe990061&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftap-reason&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Tradelab](https://www.g2.com/products/tradelab/reviews) Tradelab is a multi-device programmatic buying platform that enables advertisers and agencies to connect with their audiences. #### Who Is the Company Behind Tradelab? - **Seller:** [Tradelab](https://www.g2.com/sellers/tradelab) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Trialfire](https://www.g2.com/products/trialfire/reviews) Trialfire is a leading multi-touch attribution platform that addresses the challenges of digital marketing in today's complex environment. The only solution to employ complete path-to-purchase attribution using collaborative game theory, Trialfire empowers marketers to invest the right levels of spend in the right mix of channels to drive optimal results. Founded in 2013, Trialfire is headquartered in Toronto. For more information visit www.trialfire.com **Average Rating:** 3.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Trialfire? - **Seller:** [Trialfire](https://www.g2.com/sellers/trialfire) - **Year Founded:** 2013 - **HQ Location:** Toronto, CA - **Twitter:** @trialfireinc 481 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78e39d75a2063f6839db4b9b7880a3927ef0be8971b98f8bf8d61ac5a27e8737&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3178941&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are G2 Users Discussing About Trialfire? - [What is Trialfire used for?](https://www.g2.com/discussions/what-is-trialfire-used-for) ### [Truthlab Technologies](https://www.g2.com/products/truthlab-technologies/reviews) Truthlab is a Customer Experience Management (CXM) company. It helps B2B companies to deliver consistently amazing customer experiences that drive satisfaction, retention and advocacy. #### Who Is the Company Behind Truthlab Technologies? - **Seller:** [Truthlab Technologies](https://www.g2.com/sellers/truthlab-technologies) - **Year Founded:** 2016 - **HQ Location:** San Mateo, US - **Twitter:** @truthlabtech 49 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=88e9d9aa3eb4fd9e563d7c37c708e3e92ea11b8bbe330dda617ceda4d85bfe63&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10992459&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Trypp](https://www.g2.com/products/trypp/reviews) Trypp revolutionizes how UX teams optimize user experiences. Our mission: empower designers, product managers, and developers with accurate, data-driven insights into real user interactions for streamlined workflows and intuitive experiences. At the core is our innovative time on feature & task tracking technology. A simple code snippet automatically monitors user clicks within your live application, providing granular data on task completion times, error rates, bottlenecks, and user struggles. Unlike traditional methods, Trypp captures real user behavior in natural environments, accounting for distractions and edge cases. This continuous data collection empowers teams to identify and address usability issues as they emerge. Through an intuitive, no-code interface, teams define tasks to track without complex setup. Trypp's dashboard presents actionable data for data-driven decision-making and UX prioritization. At Trypp, we believe great user experiences stem from understanding real users. By providing quantifiable insights into user interactions, we bridge the gap between design and reality, helping teams create efficient, intuitive, delightful experiences. Join our revolution in user experience optimization. Experience Trypp and unlock a new level of user understanding for product success. #### Who Is the Company Behind Trypp? - **Seller:** [Trypp](https://www.g2.com/sellers/trypp) - **Year Founded:** 2024 - **HQ Location:** Sacramento, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=de31506eaec5c65afb6fa4b7628a8d99aa40e9eb9952241f0e5f415cbed3a7e1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrypp&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [UserHQ](https://www.g2.com/products/userhq/reviews) Get unified customer reports and profiles by connecting your marketing, sales, support, and product tools. Discover the impact of marketing, support, and product activity on revenue and retention. #### Who Is the Company Behind UserHQ? - **Seller:** [UserHQ](https://www.g2.com/sellers/userhq) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [UX Brite GTM Suite](https://www.g2.com/products/ux-brite-gtm-suite/reviews) Our Go-To-Market (GTM) suite turns marketing & tech chaos into conversion clarity. Traditional analytics tell you what happened. UX Brite tells you why. By bridging the gap between User Experience (UX) and Go-To-Market (GTM) data, we give you the complete picture of your buyer's journey. Are You Like Most Teams - Drowning In Tools? Get One Unified GTM Dashboard Connect your entire marketing stack to manage all your campaigns, channels, and touch points in one actionable view - perfect for GTM Teams and Executives. Understand Your Buyer Like Never Before with Live Journey Analytics Track real buyer journeys - not just page hits. Create custom journey flows for your digital experiences and map them to campaign triggers. AI + GTM Context Layer = Empowered Teams We analyze your user journeys & campaign performance to provide you the best insights to make real actionable change for your platform. Turn High Intent Visitors Into Real Opportunities with Account Intelligence With the use of our tracking technologies we can link website visitors to an identified organization and a LinkedIn profile & show personalized offers - perfect for website visitors that show high intent. Learn more Build Your Own OR Plug Existing GTM Workflow Take your workflow from complicated N8N setups to one simple hub for GTM data and orchestration so you can focus on what's important. Just Works With Everything Over 50+ Business Integrations Connect your entire marketing stack to orchestrate your GTM strategy with ease - no code or developer experience required. #### Who Is the Company Behind UX Brite GTM Suite? - **Seller:** [UX Brite](https://www.g2.com/sellers/ux-brite) - **Year Founded:** 2020 - **HQ Location:** Chicago, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d6e26e730a7decdae0fc3ccbd88d245c1ef865fbabd5593845acd0d0dc4504f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frelaytech%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Variance](https://www.g2.com/products/variance/reviews) Variance is built on the idea that data-driven sales is the future and the biggest thing holding sales back is not having access to customer data. Variance is about action, not analysis: you surely already have a BI tool (or three) laying around. They're great, but they're fundamentally designed to look backward and understand trends and changes. Our goal is to make all that same data operational in the moment: allowing you to take actions when your prospects and customers do. Big prospect just invite three new users onto the platform? Reach out. Mid-size customer just check out the pricing page? Good time to drop a text. #### Who Is the Company Behind Variance? - **Seller:** [Variance](https://www.g2.com/sellers/variance) - **Year Founded:** 2021 - **HQ Location:** Oaklyn, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff1ed9c6c79f8e1d8a476151eec9eba9c5b94962e2398dd42a8763ffb95ff283&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F19099572&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® ### [VisitorTrack Predictive Marketing](https://www.g2.com/products/visitortrack-predictive-marketing/reviews) netFactor Corporation is a leading provider of web visitor intelligence for B2B enterprises. netFactor’s flagship information service, VisitorTrack®, delivers real-time insights on the web... #### Who Is the Company Behind VisitorTrack Predictive Marketing? - **Seller:** [netFactor](https://www.g2.com/sellers/netfactor) - **Year Founded:** 2005 - **HQ Location:** Greenwood Village, US - **Twitter:** @VisitorTrack 110 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7a437fe9cdc64cb6e442fa92f3dc7fc6ded74c54d893085e8cd91725a41ef37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F154749%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/customer-journey-analytics?amp%253Bpage=13&order=g2_score&page=14#product-list) - [1](/categories/customer-journey-analytics?amp%253Bpage=13&order=g2_score#product-list) - [2](/categories/customer-journey-analytics?amp%253Bpage=13&order=g2_score&page=2#product-list) - … - [11](/categories/customer-journey-analytics?amp%253Bpage=13&order=g2_score&page=11#product-list) - [12](/categories/customer-journey-analytics?amp%253Bpage=13&order=g2_score&page=12#product-list) - [13](/categories/customer-journey-analytics?amp%253Bpage=13&order=g2_score&page=13#product-list) - [14](/categories/customer-journey-analytics?amp%253Bpage=13&order=g2_score&page=14#product-list) - 15 - [16](/categories/customer-journey-analytics?amp%253Bpage=13&order=g2_score&page=16#product-list) - [Next ›Next ›](/categories/customer-journey-analytics?amp%253Bpage=13&order=g2_score&page=16#product-list) Spotlight Categories [Video Conferencing Software](https://www.g2.com/categories/video-conferencing) [Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm) [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Application Performance Monitoring (APM) Tools](https://www.g2.com/categories/application-performance-monitoring-apm) [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Customer Journey Analytics Themes](/categories/customer-journey-analytics/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated April 9, 2026 Customer journey analytics software tracks, weaves together, and analyzes customer interactions across all channels in real time, enabling businesses to understand customer behavior, orchestrate personalized engagement strategies, and transform from reactive organizations into customer-led, data-driven ones. ### Core Capabilities of Customer Journey Analytics Software To qualify for inclusion in the Customer Journey Analytics category, a product must: - Monitor, track, and analyze lead and/or customer behavior across a multitude of channels - Create visualizations or maps of past, current, or future customer journeys based on behavioral data - Automate the testing and optimization of customer-facing messaging and campaigns - Facilitate the prediction or forecasting of customer behavior - Easily and/or seamlessly integrate with marketing, sales, or e-commerce solutions ### Common Use Cases for Customer Journey Analytics Software Marketing, CX, and e-commerce teams use customer journey analytics to better understand and act on customer behavior across touchpoints. Common use cases include: - Mapping end-to-end customer journeys to identify friction points and drop-off patterns - Building 360-degree customer profiles by fusing behavioral and omnichannel data - Executing behavior-driven campaigns in real time based on journey stage and intent signals ### How Customer Journey Analytics Software Differs from Other Tools Customer journey analytics software goes beyond static reporting by fusing behavioral data with omnichannel marketing strategies to enable real-time orchestration and predictive action. It integrates with [e-commerce](https://www.g2.com/categories/e-commerce), [marketing](https://www.g2.com/categories/marketing), and sales solutions to leverage existing customer data, making it more dynamic than point-in-time tools like [customer journey mapping](https://www.g2.com/categories/customer-journey-mapping) software, which focuses on visualization rather than live analytics and automation. ### Insights from G2 on Customer Journey Analytics Software Based on category trends on G2, real-time behavioral tracking and omnichannel journey visualization stand out as the most impactful capabilities. Improved campaign targeting and faster identification of customer friction points stand out as primary benefits. Show More