The Top 20 Easiest To Use Customer Data Platforms (CDP)

See the top Customer Data Platforms (CDP) products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Insider One

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.3

Ease of Use

Average: 9.0

9.6

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

28%

Mid Market

46%

Enterprise

26%

Dotdigital

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.4

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.2

9.1

Customer Segment Breakdown

Small Business

41%

Mid Market

45%

Enterprise

14%

ContactPigeon

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.9

Ease of Use

Average: 9.0

9.7

Meets Requirements

Average: 9.2

9.9

Customer Segment Breakdown

Small Business

63%

Mid Market

33%

Enterprise

GrowthLoop

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.3

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.2

9.2

Customer Segment Breakdown

Small Business

Mid Market

32%

Enterprise

60%

NotifyVisitors

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.8

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

68%

Mid Market

29%

Enterprise

Swan AI

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.6

Ease of Use

Average: 9.0

9.7

Meets Requirements

Average: 9.2

9.9

Customer Segment Breakdown

Small Business

19%

Mid Market

38%

Enterprise

43%

WebEngage

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.3

8.8

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

17%

Revotas

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.9

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

46%

Mid Market

51%

Enterprise

Customer.io

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.3

8.7

Ease of Use

Average: 9.0

8.4

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

59%

Mid Market

37%

Enterprise

#10

Maestra

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.8

Ease of Use

Average: 9.0

8.8

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

42%

Mid Market

50%

Enterprise

#11

Ometria

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.5

Ease of Use

Average: 9.0

8.8

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

15%

Mid Market

59%

Enterprise

26%

#12

Fullstory

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.1

Ease of Use

Average: 9.0

8.3

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

29%

Mid Market

51%

Enterprise

20%

#13

D·engage

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.3

8.9

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

33%

Mid Market

44%

Enterprise

23%

#14

Bloomreach

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.3

8.2

Ease of Use

Average: 9.0

8.0

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

28%

Mid Market

50%

Enterprise

22%

#15

Bikky

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.6

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

26%

Mid Market

65%

Enterprise

#16

Dialog Insight

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.5

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

50%

Mid Market

37%

Enterprise

13%

#17

Zeotap CDP

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.7

Ease of Use

Average: 9.0

9.5

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

30%

Mid Market

26%

Enterprise

44%

#18

CaliberMind

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.4

Ease of Use

Average: 9.0

9.4

Meets Requirements

Average: 9.2

9.2

Customer Segment Breakdown

Small Business

Mid Market

50%

Enterprise

46%

#19

Optimove

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.0

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

31%

Mid Market

51%

Enterprise

18%

#20

Custify

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.1

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

63%

Mid Market

34%

Enterprise