# Best Customer Data Platforms (CDP) - Page 15

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 297

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,000+ Authentic Reviews
- 297+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=22329&focus%5B%5D=3435)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Klaviyo, and Brevo Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-08-12&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=klaviyo&focus%5B%5D=brevo-marketing-platform)

**Sponsored**

### ZEPIC

ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-13T20%3A02%3A47Z&secure%5Bdisplayable_resource_id%5D=1202&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1202&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1402206&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Fhubs_content%3Dblog.hubspot.com%252Fservice%252Fhow-to-choose-cdp%26hubs_content-cta%3DUnderstanding%2BCustomer%2BData%2BPlatforms%26page%3D15&secure%5Btoken%5D=4cd261a7fc19f1bdd9db22203681c9702c80b6fcac6d3df707daff440b2e268c&secure%5Burl%5D=https%3A%2F%2Fwww.zepic.com%3Futm_source%3DG2clickads%26utm_medium%3DG2%26utm_campaign%3DCategory%26utm_id%3DG2%26utm_term%3DRetail&secure%5Burl_type%5D=custom_url)

### [Epsilon Customer](https://www.g2.com/products/epsilon-customer/reviews)

Epsilon PeopleCloud Customer is a comprehensive Customer Data Platform (CDP designed to unify and enhance first-party data with insights into customer behaviors beyond a brand's direct interactions. This platform accelerates time to value by providing a holistic view of each customer, enabling brands to deliver personalized experiences across all channels. Key Features and Functionality: - Data Unification: Integrates transactional, behavioral, and demographic data to create a single, comprehensive customer profile. - Identity Resolution: Utilizes Epsilon's CORE ID to connect identities across various touchpoints, ensuring accurate and privacy-compliant customer recognition. - Audience Segmentation: Allows for the creation of detailed customer segments and audiences, facilitating targeted marketing efforts. - Campaign Activation: Enables the execution of high-performance digital campaigns directly from the platform, streamlining marketing operations. - Real-Time Insights: Provides dashboards and reporting tools to monitor program performance, benchmarks, and measure campaign outcomes. Primary Value and Solutions Provided: Epsilon PeopleCloud Customer addresses the challenge of fragmented customer data by offering a centralized platform that consolidates and enriches information from multiple sources. This unified approach empowers brands to understand their customers more deeply, leading to more effective marketing strategies and enhanced customer experiences. By leveraging advanced identity resolution and real-time insights, businesses can deliver personalized, timely, and relevant communications, fostering stronger customer relationships and driving increased loyalty and revenue.

#### Who Is the Company Behind Epsilon Customer?

- **Seller:** [Epsilon](https://www.g2.com/sellers/epsilon)
- **Year Founded:** 1969
- **HQ Location:** Irving, TX
- **Twitter:** @EpsilonMktg  
6,474 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=932d9946eb8d6b9e5d2759c384e3a7ef8ccdf0905b99d38e1f5c258758edbc17&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fepsilon%2F&secure%5Burl_type%5D=linkedin_company_website)  
10,374 employees on LinkedIn®
- **Ownership:** NYSE:ADS

### [Eucloid Customer Data Platform](https://www.g2.com/products/eucloid-customer-data-platform/reviews)

Eucloid helps enterprises unlock the full potential of their Customer Data Platform (CDP) investments. With partnerships across leading CDP solutions such as Segment, Treasure Data, and MoEngage, and a pool of certified experts, we ensure seamless implementation and adoption of CDPs tailored to business needs. Our capabilities span the entire CDP lifecycle: Data Integrations: Connect and unify customer data across diverse sources. C360 Profile Development: Build a single customer view with entity disambiguation to merge identities across multiple systems

#### Who Is the Company Behind Eucloid Customer Data Platform?

- **Seller:** [Eucloid Data Solutions](https://www.g2.com/sellers/eucloid-data-solutions)
- **Year Founded:** 2020
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7839c731a93e61402428a851a797512267076cbaf3a9a86cf9f0290226f8f03c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feucloid-data-solutions&secure%5Burl_type%5D=linkedin_company_website)  
123 employees on LinkedIn®

### [Eulerian](https://www.g2.com/products/eulerian-technologies-eulerian/reviews)

Eulerian is a software publisher dedicated to the measures of marketing performances. Our technology suite enables advertisers to optimize and leverage their digital actions, by coupling comprehensive data collection, advanced dashboards and real-time signal exchanges.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Eulerian?

- **Seller:** [Eulerian Technologies](https://www.g2.com/sellers/eulerian-technologies-f5be2799-1e01-42d1-bb37-146086d1176d)
- **Year Founded:** 2002
- **HQ Location:** Madrid, ES
- **Twitter:** @EulerianTech  
1,553 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a803484d149d33012733572327d137dd2a65f9f4cb746011ec58bfef09bdcdf6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feulerian-iberia&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Eulerian?

**["Eulerian review"](https://www.g2.com/survey_responses/eulerian-review-1878972)**

**Rating:** 4.0/5.0 stars

_— Verified User in Leisure, Travel & Tourism_

[Read full review](https://www.g2.com/survey_responses/eulerian-review-1878972)

### [euromessage](https://www.g2.com/products/euromessage/reviews)

euro.message is an email, sms and social marketing solution.

#### Who Is the Company Behind euromessage?

- **Seller:** [euromessage](https://www.g2.com/sellers/euromessage)
- **Year Founded:** 2002
- **HQ Location:** Istanbul, TR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104423d21599b67542ff7abf7ffbdc4a9bafa447e0baf1c3cb532b42d6f41ab9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frelated-digital&secure%5Burl_type%5D=linkedin_company_website)  
90 employees on LinkedIn®

### [Exacaster Customer Data Platform](https://www.g2.com/products/exacaster-customer-data-platform/reviews)

Exacaster Customer 360 is a Customer Data Platform specifically designed and build for Telecoms. It enables large-scale customer data management with low maintenance efforts. At its very core, Exacaster CDP makes customer data management a self-service activity, it automates the data collection, unifies data collected online and offline and allows instant roll-out of use cases such as churn prediction, next best offer (NBO) recommendation or predictive household identification. Customer 360 gives a single source of truth for the different telco teams like Customer Base Management, Customer Experience (CX) or Data Science teams. We work with Telecoms who provide different services: prepaid mobile, postpaid mobile, TV & internet services as well as Quadro-players.

#### Who Is the Company Behind Exacaster Customer Data Platform?

- **Seller:** [Exacaster](https://www.g2.com/sellers/exacaster)
- **Year Founded:** 2011
- **HQ Location:** Vilnius, LT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a57781889999118feb355512b35e442877ed1f1aed8f482faed0a55ab6ed8633&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexacaster&secure%5Burl_type%5D=linkedin_company_website)  
90 employees on LinkedIn®

### [Experian Audience Engine (UK)](https://www.g2.com/products/experian-audience-engine-uk/reviews)

Experian Audience Engine is a comprehensive marketing solution designed to enhance audience engagement across multiple channels. By leveraging rich data and insights, it enables businesses to create powerful campaigns with targeted and effective messages. Users can swiftly build custom audiences and deliver personalized communications through direct mail, email, social media, programmatic advertising, and television. Key Features and Functionality: - Precision Targeting: Utilizes accurate data linking to ensure optimal reach, minimizing the risk of overexposure or underexposure to target audiences. - Maximized Reach: Employs robust data and a wide range of media channels to engage precise audiences effectively. - Omni-Channel Strategy: Enables targeting of audiences across all channels they use, including both traditional and digital platforms. - Reliable Data Access: Provides access to high-quality data, eliminating the need for repeated investments in similar data sets. - Consumer Insight: Offers a wealth of consumer insights to help build ideal audience profiles. - Customer Retargeting: Facilitates the delivery of cross-selling or retargeting messages to current customers. - Integrated Campaigns: Supports coordination of traditional and online campaigns consistently across relevant channels. - Tailored Audience Engagement: Assists in planning how to reach audiences with channels that are right for them, displaying compelling offers to the best prospects. Primary Value and User Solutions: Audience Engine addresses the challenge of fragmented marketing efforts by providing a unified platform for audience identification and engagement. It empowers businesses to harness rich consumer data and insights, enabling the creation of targeted campaigns that resonate with specific audiences. By facilitating precision targeting and omni-channel strategies, Audience Engine helps maximize the impact of marketing campaigns, ensuring messages reach the right people through the most effective channels. This leads to improved customer engagement, higher conversion rates, and a more efficient allocation of marketing resources.

#### Who Is the Company Behind Experian Audience Engine (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Automotive Value Segments for Marketing (UK)](https://www.g2.com/products/experian-automotive-value-segments-for-marketing-uk/reviews)

Experian's Automotive Value Segments for Marketing is a sophisticated solution designed to enhance automotive marketing strategies by leveraging predictive analytical modeling. This tool enables marketers to effectively connect their messages with audiences most likely to be in the market for specific types of vehicles. By utilizing Experian's proprietary data assets, the solution targets segments of vehicle owners based on industry-standard categories, value groups, and fuel or engine types, including hybrid and electric models. Key Features and Functionality: - Comprehensive Audience Segmentation: Utilizes ownership data of all cars registered in the UK to create modelled audience segments based on three main elements: Body Style, Value Group, and Fuel Type. - Targeted Marketing Strategies: Allows marketers to identify audiences relevant to particular makes and models, build audience strategies for sustainability and growth, and develop effective marketing strategies as part of the holistic car buying journey. - Multi-Channel Activation: Enables activation of audiences across both traditional and digital channels, ensuring consistent audience strategies across media channels including TV and social media. Primary Value and User Solutions: The primary value of Experian's Automotive Value Segments for Marketing lies in its ability to provide marketers with precise, data-driven insights into potential car buyers. By understanding and targeting specific audience segments, marketers can tailor their offers and messages to resonate with consumers' preferences and behaviors. This approach not only enhances the effectiveness of marketing campaigns but also supports the growth of electric and hybrid vehicle markets by identifying and engaging with audiences interested in these models. Ultimately, this solution helps businesses reach new and used car buyers based on their current car ownership, leading to improved customer engagement and increased sales.

#### Who Is the Company Behind Experian Automotive Value Segments for Marketing (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Behavioural and Lifestyle Indicators (UK)](https://www.g2.com/products/experian-behavioural-and-lifestyle-indicators-uk/reviews)

Experian's Behavioural and Lifestyle Indicators provide organizations with comprehensive insights into consumer behaviors and preferences, enabling the development of highly targeted marketing and customer retention strategies. By analyzing a wide range of attributes—including shopping habits, technology usage, interests, and media consumption—businesses can gain a nuanced understanding of their customers' lifestyles and attitudes. Key Features and Functionality: - ConsumerView Integration: Offers a unified and consistent view of the UK adult population, encompassing detailed demographic, socio-economic, and behavioral characteristics at both individual and household levels. - Predictive Models: Includes predictive models across various categories such as automotive, charity, travel, news and media, and purchases, aiding in enriching customer information and effectively managing customer relationships. - Data Enrichment: Enhances existing databases with actionable behavioral and lifestyle indicators, providing deeper insights into customer profiles. - API Access: Allows for real-time data retrieval through the ConsumerView API, facilitating seamless integration and immediate access to consumer insights. - Audience Targeting: Informs acquisition audiences across both digital and traditional channels at scale, optimizing marketing efforts. - Custom Models: Enables the creation of bespoke behavioral and lifestyle models tailored to specific marketing and customer retention objectives. - Comprehensive Documentation: Provides fully documented data profiles for all characteristics, ensuring transparency and ease of use. Primary Value and Solutions: By leveraging Experian's Behavioural and Lifestyle Indicators, businesses can: - Enhance Customer Understanding: Gain a deeper insight into consumer behaviors and preferences, allowing for more personalized and effective marketing strategies. - Improve Marketing Relevance: Tailor campaigns to align with the specific interests and lifestyles of target audiences, increasing engagement and conversion rates. - Optimize Customer Retention: Identify and address the unique needs and preferences of existing customers, fostering loyalty and long-term relationships. - Drive Business Growth: Utilize enriched data to inform strategic decisions, identify new market opportunities, and enhance overall business performance. Experian's Behavioural and Lifestyle Indicators equip organizations with the tools to transform consumer data into actionable insights, ultimately leading to more informed decisions and successful outcomes.

#### Who Is the Company Behind Experian Behavioural and Lifestyle Indicators (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Bespoke Attitudinal Segmentation (UK)](https://www.g2.com/products/experian-bespoke-attitudinal-segmentation-uk/reviews)

Experian's Bespoke Attitudinal Segmentation service offers businesses a deeper understanding of their customers by identifying specific consumer groups with similar attitudes and values. This approach goes beyond traditional demographic segmentation, providing detailed insights into customer motivations and pain points. Key Features and Functionality: - Tailored Research Objectives: Experian collaborates with businesses to define research goals that align with their specific needs, ensuring the segmentation is relevant and actionable. - Expert Data Collection and Analysis: Utilizing advanced statistical techniques, Experian collects and analyzes data to identify and characterize consumer segments based on attitudes and behaviors. - Industry-Specific Attitudinal Questionnaires: Custom questionnaires are developed to gather pertinent data, focusing on the unique aspects of each industry. - Attitudinal Segmentation Models: Consumers are grouped into segments based on shared attitudes and behaviors, providing a nuanced understanding of different customer profiles. - Validation and Testing: The segmentation models are rigorously tested against new data to ensure reliability and predictive accuracy. - Actionable Insights: The resulting insights enable businesses to design targeted campaigns, leading to higher customer engagement, loyalty, and return on investment. Primary Value and Solutions Provided: By leveraging Bespoke Attitudinal Segmentation, businesses can gain a competitive advantage through a deeper connection with their customers. This service allows for the creation of more personalized marketing strategies, improved product offerings, and enhanced customer experiences. Ultimately, it helps businesses address customer needs more effectively, fostering stronger relationships and driving growth.

#### Who Is the Company Behind Experian Bespoke Attitudinal Segmentation (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Bespoke Behavioural Segmentation (UK)](https://www.g2.com/products/experian-bespoke-behavioural-segmentation-uk/reviews)

Experian's Bespoke Behavioural Segmentation is a tailored solution designed to help businesses gain deeper insights into their customers by identifying groups with similar behavioural traits. By leveraging rich first-party data, this service enables organisations to understand customer interactions, such as lifetime value, product preferences, communication channels, and credit facility usage. Key Features and Functionality: - Customised Segmentation Models: Developed based on actual customer behaviours, providing a nuanced understanding of customer dynamics. - Identification of High-Value Customers: Helps pinpoint the most valuable customers, uncover upsell opportunities, and assess churn risks. - Integration with Experian Data: Aligns with Experian's demographic and classification data to derive detailed customer profiles and personas. - Extrapolation to Wider Populations: Allows segmentation insights to be applied across non-customer groups, facilitating new customer acquisition and market sizing. - CRM Strategy Integration: Seamlessly incorporates segmentation into CRM strategies for more effective customer management. - Actionable Insights for Targeted Campaigns: Delivers insights that lead to higher customer engagement, loyalty, and return on investment. Primary Value and Solutions Provided: Bespoke Behavioural Segmentation empowers businesses to gain a competitive advantage by creating deeper connections with customers. By understanding specific behavioural traits, organisations can tailor their marketing strategies, enhance customer engagement, and optimise resource allocation. This approach leads to more effective campaigns, improved customer retention, and increased profitability.

#### Who Is the Company Behind Experian Bespoke Behavioural Segmentation (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Bespoke Demographic Segmentation (UK)](https://www.g2.com/products/experian-bespoke-demographic-segmentation-uk/reviews)

Experian's Bespoke Demographic Segmentation is a tailored solution designed to help businesses gain a comprehensive understanding of their customer base by analyzing demographic, transactional, and behavioral data. This service leverages Experian's Mosaic classification system to create actionable segments applicable to both existing customers and potential audiences across various geographic locations and marketing channels. Key Features and Functionality: - Customized Segmentation: Develops segments specifically tailored to a business's objectives, ensuring relevance and effectiveness. - Comprehensive Data Integration: Combines Experian's extensive demographic and classification data with a company's first-party data and attitudinal insights to create a holistic view of the market. - Versatile Applications: Applicable to both customer and non-customer populations, facilitating use cases such as Customer Relationship Management (CRM), new customer acquisition, market sizing, and headroom analysis. - Real-Time Accessibility: Segments can be applied in real-time via API, enabling immediate and dynamic marketing strategies. Primary Value and Solutions Provided: By implementing Bespoke Demographic Segmentation, businesses can achieve a competitive advantage through a deeper understanding of their markets. This enhanced insight allows for more targeted marketing campaigns, improved customer engagement, and informed strategic decisions. The solution addresses challenges such as identifying the most valuable customer segments, understanding their preferences, and effectively reaching them through preferred channels, ultimately leading to increased efficiency and effectiveness in marketing efforts.

#### Who Is the Company Behind Experian Bespoke Demographic Segmentation (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian ChannelView (UK)](https://www.g2.com/products/experian-channelview-uk/reviews)

Experian's ChannelView is a comprehensive solution designed to help organizations effectively target and engage relevant audiences across various online and digital marketing channels. By integrating permissioned data from trusted partners, ChannelView constructs a unified database of linkage identifiers, such as email and mobile records, connected to verified names and addresses. This integration, combined with Experian’s ConsumerView insights and segmentation solutions, provides a deeper understanding of target audiences, enabling consistent communication across multiple platforms, including social media, display advertising, and addressable TV. Key Features and Functionality: - Offline to Online Connectivity: Bridges the gap between offline marketing audiences and online digital channels, ensuring cohesive and targeted outreach. - Digital Data Enrichment: Enhances digital CRM systems by linking them with Experian’s core modeled attributes, propensities, and segmentations, enriching customer profiles. - Simple Integration: Offers access via API for data enrichment and through Experian's Bureau Delivery team for online audience activation, facilitating seamless integration into existing systems. - Continuous Data Enhancement: Rebuilt monthly to maintain high data quality and adhere to data subject preferences, ensuring up-to-date and compliant information. - Utilization of Experian Insights: Connects digital identifiers to Experian’s consumer behavioral insights, enabling informed decisions about digital marketing strategies. Primary Value and User Solutions: ChannelView addresses the challenge of reaching the right consumers by providing a consistent and comprehensive view of target audiences across both offline and online channels. By leveraging enriched data and insights, organizations can enhance their marketing strategies, improve customer engagement, and drive growth through more effective and personalized communication.

#### Who Is the Company Behind Experian ChannelView (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Club Canvasse (UK)](https://www.g2.com/products/experian-club-canvasse-uk/reviews)

Experian's Club Canvasse is a comprehensive data cooperative that aggregates transactional data from hundreds of retailers, encompassing a combined consumer base of 17.7 million individuals. This platform empowers members to gain deep insights into consumer purchasing behaviors, enabling them to identify and engage with optimal audiences for both acquisition and retention initiatives across multiple marketing channels. Key Features and Functionality: - Granular Transactional Data: Access to detailed transactional information from a diverse range of retail organizations and catalogue retailers. - Predictive Modeling: Utilization of Experian's advanced analytics to build predictive models that inform marketing strategies. - Multi-Channel Activation: Capability to implement marketing plans across various channels, including Direct Mail, Email, Programmatic Advertising, and Addressable TV. - Customer Profiling: Enhanced understanding of customer profiles to tailor marketing efforts effectively. - Data Security: Commitment to maintaining the highest standards of data security and compliance. Primary Value and Solutions Provided: Club Canvasse offers businesses the ability to leverage a vast pool of transactional data to refine their marketing strategies. By understanding customer profiles and purchasing behaviors, members can develop actionable marketing plans that are both efficient and effective. The platform's predictive models and multi-channel activation capabilities ensure that marketing efforts are targeted and consistent, leading to improved customer acquisition and retention rates. Additionally, Experian's emphasis on data security provides peace of mind, ensuring that all data is handled with the utmost care and in compliance with industry standards.

#### Who Is the Company Behind Experian Club Canvasse (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian ConsumerView (UK)](https://www.g2.com/products/experian-consumerview-uk/reviews)

Experian ConsumerView is a comprehensive database offering a definitive and consistent view of the UK adult population. It encompasses a wide range of demographic, socio-economic, and behavioral characteristics for both individuals and households, enabling businesses to gain deep insights into their customers and prospects. By integrating this wealth of information, organizations can enhance their marketing strategies, improve customer engagement, and drive profitable relationships. Key Features and Functionality: - Extensive Data Coverage: ConsumerView includes data on approximately 51 million UK adults and over 25 million households, providing a broad and accurate representation of the population. - Diverse Attributes: The database contains a range of actual and modeled attributes, segmentations, and propensities relevant to various industries, aiding in customer profiling and targeted marketing. - Cross-Channel Insights: By linking offline data with online personas, ConsumerView offers a unified understanding across multiple channels, facilitating consistent and effective communication strategies. - Data Enrichment: Organizations can enrich their existing customer information with valuable demographic, consumption, and attitudinal data, leading to more personalized and effective marketing campaigns. - Predictive Modeling: The inclusion of predictive models across various categories, such as automotive, charity, travel, news, and media, allows businesses to anticipate consumer behavior and tailor their offerings accordingly. Primary Value and Solutions Provided: ConsumerView addresses several critical challenges faced by organizations: - Enhanced Customer Understanding: By providing detailed insights into individual and household characteristics, businesses can identify their most valuable customers and understand their preferences and behaviors. - Improved Data Quality: The database helps in identifying and rectifying gaps, duplicates, or errors in customer data, ensuring accuracy and completeness across all communication channels. - Effective Prospecting: With comprehensive prospect data, organizations can identify and target potential customers more effectively, optimizing marketing efforts and increasing conversion rates. - Strategic Decision-Making: The rich insights offered by ConsumerView enable businesses to make informed decisions regarding product offerings, marketing strategies, and customer engagement, ultimately driving growth and profitability. By leveraging Experian ConsumerView, organizations can gain a holistic understanding of their customer base, enhance data-driven decision-making, and implement more effective marketing and customer relationship strategies.

#### Who Is the Company Behind Experian ConsumerView (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Contact Suppressions (UK)](https://www.g2.com/products/experian-contact-suppressions-uk/reviews)

Experian Contact Suppressions is a comprehensive service designed to help businesses maintain accurate and up-to-date customer contact information. By identifying and removing outdated or incorrect records, such as those of individuals who have moved, passed away, or opted out of marketing communications, this service ensures that organizations communicate effectively with their customers while adhering to regulatory requirements. Key Features and Functionality: - Data Validation: Utilizes a vast portfolio of proprietary and third-party data files to validate customer contact details, ensuring accuracy and relevance. - Suppression Identification: Detects and flags records that are outdated or incorrect, including those of deceased individuals, movers, and those registered on marketing preference lists. - Flexible Delivery Options: Offers integration via API for automated, periodic cleansing of databases, or through Experian's client services team for bespoke or one-off services. - Comprehensive Data Sources: Leverages data from reputable sources such as the Royal Mail's National Change of Address (NCOA) file, Mortascreen, and the Mailing/Telephone Preference Service to ensure high accuracy. Primary Value and Solutions Provided: - Operational Efficiency: Reduces waste and unnecessary processing costs by eliminating outdated or inaccurate records from marketing databases. - Enhanced Customer Engagement: Improves response rates by focusing marketing efforts on accurate and current customer information, leading to more effective campaigns. - Regulatory Compliance: Assists businesses in meeting GDPR requirements by maintaining up-to-date and accurate customer data, thereby reducing the risk of non-compliance penalties. - Brand Protection: Minimizes the risk of sending inappropriate or inaccurate marketing communications, thereby protecting the brand's reputation and fostering positive customer relationships. By implementing Experian Contact Suppressions, businesses can ensure their customer data remains accurate and compliant, leading to more effective communication strategies and improved operational performance.

#### Who Is the Company Behind Experian Contact Suppressions (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

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[Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP.

There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

- Provide a 360-degree view of the customer
- Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
- Unify customer profiles across systems
- Connect with other systems to allow marketers to execute campaigns
- Improve targeting for marketing campaigns

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