# Best Customer Data Platforms (CDP) - Page 14

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,000+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=22329&focus%5B%5D=3435)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Klaviyo, and Brevo Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-08-12&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=klaviyo&focus%5B%5D=brevo-marketing-platform)

**Sponsored**

### Culture Amp

Culture Amp helps organizations assess the readiness of their culture to achieve high performance and act with confidence in an AI-driven world. Powered by 15 years of People Science research and drawing on more than 1.5 billion data points, Culture Amp acts as an always-on intelligence layer, called the CultureOS™, that connects engagement, performance, employee experience and culture data into a single unified platform. Today, 25 million employees across 6,000+ organizations, including Canva, On, Asana, Dolby, McDonald's, and Nasdaq, depend on Culture Amp to drive culture-led performance as work and technology rapidly evolve.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-13T18%3A18%3A59Z&secure%5Bdisplayable_resource_id%5D=50&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=17635&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=17635&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Fhubs_content%3Dblog.hubspot.com%252Fservice%252Fhow-to-choose-cdp%26hubs_content-cta%3DUnderstanding%2BCustomer%2BData%2BPlatforms%26page%3D14&secure%5Btoken%5D=0517ef48e3d83cf2fd62fe6b44e86d6f0ab458f7270959fc606f9122ddd50dcc&secure%5Burl%5D=https%3A%2F%2Fwww.cultureamp.com%3Futm_source%3DG2Crowd%26utm_medium%3Dpaid_listing%26utm_campaign%3DG2%2BClicks&secure%5Burl_type%5D=custom_url)

### [Captain Metrics](https://www.g2.com/products/captain-metrics/reviews)

Captain Metrics is much more than a Customer Data Platform (CDP). Cross-device Unification, Multi-channel Attribution & Real-time Marketing Automation.

#### Who Is the Company Behind Captain Metrics?

- **Seller:** [Captain Metrics SAS.](https://www.g2.com/sellers/captain-metrics-sas)
- **Year Founded:** 2019
- **HQ Location:** Paris, FR
- **Twitter:** @captainmetrics  
9 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e3ab82eb2c788c5fe46afa7bd2f84f61af167931661d60d0e3de5a33cdc452b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14073002&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Castled Data](https://www.g2.com/products/castled-data/reviews)

Castled is a next-generation customer engagement platform that leverages the power of your existing cloud data warehouse—such as Snowflake, BigQuery, Redshift, or Postgres—to create personalized marketing campaigns without duplicating data. Unlike traditional platforms, Castled operates directly on your data warehouse, ensuring enhanced data security, consistency, and cost-effectiveness. Key Features and Functionality: - Visual Audience Builder: Craft tailored customer segments through an intuitive, no-code interface, eliminating the need for SQL knowledge or engineering support. - Workflow Automation: Design and execute omnichannel customer journeys with real-time triggers and branching conditions, facilitating seamless engagement across multiple channels. - Data Activation: Synchronize customer data from your warehouse to external tools, enabling efficient data flow and utilization without data duplication. - Engagement Actions: Gain comprehensive insights into customer interactions, allowing for data-driven decision-making and campaign optimization. - Push Delivery Booster: Achieve industry-leading push delivery rates, ensuring your messages reach the intended audience effectively. Primary Value and Problem Solved: Castled addresses the limitations of traditional customer engagement platforms by eliminating the need to store customer data externally, thereby enhancing data security and compliance. By operating directly on your data warehouse, it ensures data consistency and reduces costs associated with data duplication and volume-based pricing models. This approach empowers marketers to create complex, personalized campaigns efficiently, without relying on technical teams, and accelerates time-to-value by utilizing existing data infrastructure.

#### Who Is the Company Behind Castled Data?

- **Seller:** [Castled Data](https://www.g2.com/sellers/castled-data)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dbbf4573e3e48641555b53396f26d8572c4578294f47c1516827eaa85257cf88&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcastled-data%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [CDP & CRM CareCloud](https://www.g2.com/products/cdp-crm-carecloud/reviews)

Customer Data Platform & CRM perfectly adjusted for retail, pharma industry, hospitality, e-commerce, and entertainment industry. Strong focus on enriching digital data with offline sources to achieve a true 360-degree customer view. CDP & CRM CareCloud is a marketing and loyalty platform for teams focused on increasing CLV, retention rate, RFM metrics, and relationship management.

#### Who Is the Company Behind CDP & CRM CareCloud?

- **Seller:** [Cortex, a.s.](https://www.g2.com/sellers/cortex-a-s)
- **Year Founded:** 1992
- **HQ Location:** Praha 9, CZ
- **Twitter:** @cortexcz  
878 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58e88ce694814833661d846841f80b43b8ddb836df128650f53e7fa90c0cede5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrmcarecloud%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

### [Celebrus](https://www.g2.com/products/celebrus/reviews)

Celebrus – Real-Time Digital Identity & Data Platform Celebrus empowers enterprises to unlock the full value of their customer data by delivering real-time, first-party identity and behavioral insights across marketing, fraud prevention, and analytics. Unlike legacy CDPs, fraud tools, or analytics platforms, Celebrus captures and connects every customer interaction — across channels, devices, and sessions — in milliseconds. The result is a persistent digital identity and a single, trusted source of truth for every team. With Celebrus AI-Ready solutions you get what most CDPs cannot deliver: Full-Journey Data Capture: Real-time, tag-free, first-party data collection across every digital touchpoint. Persistent Digital Identity Resolution: Resolve identity seamlessly across channels, sessions, and devices for a single customer view. Fraud Prevention Beyond Login: Stop fraud before authentication and across the entire journey with contextual, behavioral, and biometric evidence. Marketing Personalization in Real Time: Deliver individualized, consented customer experiences the instant they happen. Analytics Without Limits: Enable faster, deeper insights with clean, connected, and transparent customer data — always within your four walls. Privacy & Compliance by Design: Data never leaves your environment (VPC-ready) with a fully transparent audit trail. • Marketing Teams use Celebrus to power personalization, boost engagement, and maximize ROI with real-time activation. • Fraud & Risk Teams use Celebrus to stop fraud earlier, improve identity verification, and protect revenue with adaptive, evidence-based defense. • Data & Analytics Teams use Celebrus to unify siloed data, accelerate time to insight, and trust the accuracy of every decision. Celebrus is the missing layer in today’s martech, fraud, and analytics stacks: a real-time data foundation that delivers measurable business outcomes.

#### Who Is the Company Behind Celebrus?

- **Seller:** [Celebrus](https://www.g2.com/sellers/celebrus)
- **Year Founded:** 1985
- **HQ Location:** Sunbury-on-Thames, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0b9ff155ae862ced309c79be6868df95c328b293609abfbdb0068b9e3c9a6ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcelebrus-technologies&secure%5Burl_type%5D=linkedin_company_website)  
156 employees on LinkedIn®

### [Cinch Marketing Automation](https://www.g2.com/products/cinch-marketing-automation/reviews)

Cinch is a marketing automation platform—built on an enterprise-level customer data platform. Why does that matter? Because the success of your marketing communications rests on the power of your customer database. If you have outdated or duplicated contacts slowing down your system, it shows in your marketing performance. Built from the ground up to support multi-location businesses, Cinch specializes in local business marketing and data science. With a strong focus on customer retention, Cinch keeps your customers engaged throughout the buying process with robust automated journeys. Choose from a library of industry-specific templates or create a custom masterpiece. Headquartered in Draper, Utah, Cinch also offers lighter versions of its software for small-business leaders ready to boost revenue growth via customer retention strategies.

**Average Rating:** 5.0/5.0

**Total Reviews:** 4

#### Who Is the Company Behind Cinch Marketing Automation?

- **Seller:** [Cinch](https://www.g2.com/sellers/cinch)
- **Year Founded:** 2016
- **HQ Location:** Salt Lake City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d260f57d440c787f35877bfc3d20ed9073efa03c415ae5267431b277c0c12507&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcinchplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
61 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Do G2 Reviewers Say About Cinch Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **powerful automation features** of Cinch for streamlining customer communication and saving time.
- Users value the **streamlined automation** offered by Cinch, enhancing efficiency in customer communications and reducing workload.
- Users appreciate the **impressive automation potential** of Cinch, streamlining communications and saving valuable time.
- Users value the **streamlined communication** capabilities of Cinch, enhancing customer interactions with ease and effectiveness.
- Users commend the **outstanding customer support** of Cinch Marketing Automation, noting responsiveness and helpful guidance at every interaction.

##### Cons

- Users face **access restrictions** with Cinch, limiting effective communication by only reaching billing contacts instead of property-specific ones.
- Users find Cinch Marketing Automation's **account management structure limiting** , hindering effective communication with property-specific contacts.
- Users find Cinch challenging due to its **complex customer setup** , limiting effective communication with specific property contacts.
- Users find Cinch's **structural limitation** in contact management inhibits effective communication for commercial pest control accounts.
- Users find Cinch's **content limitations** hinder effective communication for commercial pest control account management.

#### What Are Recent G2 Reviews of Cinch Marketing Automation?

**["User-Friendly, Supportive, and Powerful — Ideal for Residential Scaling"](https://www.g2.com/survey_responses/cinch-marketing-automation-review-11635942)**

**Rating:** 5.0/5.0 stars

_— Courtney C._

[Read full review](https://www.g2.com/survey_responses/cinch-marketing-automation-review-11635942)

**["Customer Journeys allow us to send emails when customers need/want them"](https://www.g2.com/survey_responses/cinch-marketing-automation-review-5469161)**

**Rating:** 5.0/5.0 stars

_— Jennifer W._

[Read full review](https://www.g2.com/survey_responses/cinch-marketing-automation-review-5469161)

#### What Are G2 Users Discussing About Cinch Marketing Automation?

- [What is Cinch Marketing Automation used for?](https://www.g2.com/discussions/what-is-cinch-marketing-automation-used-for)

### [Comsense Consulting Services](https://www.g2.com/products/comsense-consulting-services/reviews)

Comsense Technologies is a global Marketing Technology and Analytics Services Company, which drives a unique competitive edge for delivering actionable insights, enabling accelerated business growth and outcomes with scalable, cost effective and customer centric engagement approach. Our services include Strategy Consulting, End to End Implementation, Campaign Management, Custom Development, Tool Evaluation, APIs and Integration, Migration and Managed Services. Our solutions that help in business transformation consist of: • Dynamic segmentation & marketing automation • Marketing attribution & channel optimization • Next best action using AI-ML • CLTV - cross sell, upsell • Churn prediction & reduction • Customer retention / loyalty • Customer onboarding-KYC • CDP - SVOC, profile enrichment & regulatory compliance • Centralized insights for data driven decisions • IoT based dashboards Comsense Technologies' cognitive omnichannel Customer Engagement platform enables organizations to predict the next move of each customer and proactively in real-time. By targeting every customer with highly engaging content at the right place and time across every channel eventually empowers companies to build brand loyalty.

#### Who Is the Company Behind Comsense Consulting Services?

- **Seller:** [Comsense Technologies](https://www.g2.com/sellers/comsense-technologies)
- **Year Founded:** 2014
- **HQ Location:** Pune , IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2992b43d855d1638c669ee02fa6b727b699cf710cd5c102b93083b635cf08fd0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcomsense-consulting%2F&secure%5Burl_type%5D=linkedin_company_website)  
130 employees on LinkedIn®

### [ConversionControl](https://www.g2.com/products/conversioncontrol/reviews)

ConversionControl helps companies that do Online Marketing to Grow and Maximize Profits through managing all the Contacts generated. To grow steadily, acquiring new customers is no longer enough. Marketing costs are constantly increasing and to get the most out of every single euro invested in marketing and advertising it is necessary to create a System to maximize the results. Companies today do not know where to start to optimize their marketing system and create a single automated flow with the sales department to have Complete Control of the Growth. The application of the Growth Formula®️ will allow you to create a Method for controlling your business growth, through strategies for maximizing your contacts, avoiding to take decisions based on personal opinions. - Create a centralized database of your contacts - Automate your sales processes - Monitor performance and KPIs in real time

#### Who Is the Company Behind ConversionControl?

- **Seller:** [ConversionControl](https://www.g2.com/sellers/conversioncontrol)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CrossEngage](https://www.g2.com/products/crossengage/reviews)

CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI. The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys. A team of experts supports brands in realizing a customer-centric approach from onboarding to growth to ensure the success of every client. To meet rising consumers’ privacy and legal expectations, CrossEngage fulfills the highest security and privacy standards. The software vendor hosts all data in the European Union and works with renowned security and privacy experts.

#### Who Is the Company Behind CrossEngage?

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

### [Custobar](https://www.g2.com/products/custobar/reviews)

Personalised marketing powered by superior data capabilities. Custobar, the only true, European CDP and marketing platform for retail, excels in transforming complex customer data into personalised marketing, customer experience and loyalty across all channels.

#### Who Is the Company Behind Custobar?

- **Seller:** [Custobar](https://www.g2.com/sellers/custobar)
- **Year Founded:** 2014
- **HQ Location:** Espoo, FI
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a7657a5c8aec277ea250c32a2fa8f760e30a24eb7ac372747a41ff6fb1a290ca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcustobar-ltd-%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

### [Customer Data Platform Accelerator](https://www.g2.com/products/customer-data-platform-accelerator/reviews)

Ignitho’s CDP accelerator allows implementations in as little as 2 Weeks. By keeping the AI use cases front and center, the CDP accelerator provides an integrated solution framework. our CDP implementation is not just an aggregated repository of customer data with visualizations and basic segmentations. It comes with: 1.Pre-built AI models 2.API based Real-Time Integration of AI Insights 3.Advanced What-If Analysis 4.No Data Duplication 5.Rapid Data Integration with Predefined Schemas

#### Who Is the Company Behind Customer Data Platform Accelerator?

- **Seller:** [Ignitho Technologies](https://www.g2.com/sellers/ignitho-technologies)
- **Year Founded:** 2016
- **HQ Location:** Tampa, US
- **Twitter:** @ignitho  
397 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b5a9751b790fab993b57a66aab33527845b121434faf1bf1d59b7d06e5f54b5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fignitho%2F&secure%5Burl_type%5D=linkedin_company_website)  
105 employees on LinkedIn®

### [Datajoin](https://www.g2.com/products/datajoin/reviews)

Datajoin is a SaaS platform designed to help B2B marketers seamlessly integrate their marketing technology stacks through proprietary 'Micro Integrations.' By connecting leading web analytics tools like Google Analytics and Adobe Analytics with CRM systems such as Salesforce, Datajoin provides a unified view of the customer journey. This integration enables marketing and sales teams to bridge data silos, leading to more informed decision-making and optimized marketing strategies. Key Features and Functionality: - Micro Integrations: Datajoin's unique, no-code integrations synchronize customer data between various marketing applications without the need for engineering resources, facilitating quick and efficient data consolidation. - Comprehensive Data Modeling: The platform expertly structures and organizes data from multiple sources, ensuring it's ready for downstream analysis and applications, thereby providing a scalable, high-quality data foundation. - Extensive Integrations: Datajoin supports integration with top web analytics and CRM platforms, including Google Analytics, Adobe Analytics, and Salesforce, enabling a cohesive marketing technology ecosystem. Primary Value and User Solutions: Datajoin addresses the common challenge of fragmented marketing technology stacks by providing seamless integrations that unify disparate data sources. This unification empowers marketing and sales teams with actionable insights, leading to improved customer targeting, enhanced campaign performance, and a more streamlined customer journey. By eliminating the need for extensive engineering resources and reducing integration timelines from months to days, Datajoin significantly enhances operational efficiency and marketing effectiveness.

#### Who Is the Company Behind Datajoin?

- **Seller:** [Datajoin](https://www.g2.com/sellers/datajoin)
- **Year Founded:** 2017
- **HQ Location:** Salt Lake City, Utah, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff5eca26779b08b48782385141397dc7c00a0f31021f1fd50d7850fda2e3129d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffullcast-com&secure%5Burl_type%5D=linkedin_company_website)  
139 employees on LinkedIn®

### [Data Labs Studio](https://www.g2.com/products/data-labs-studio/reviews)

Data Labs Studio is a compliance-safe marketing attribution platform that unifies fragmented identifiers into a single customer profile. Powered by our proprietary IdentityFusion technology, it enables organizations to track real outcomes—such as booked patients, e-commerce sales, SaaS subscriptions, and legal case leads—back to their ad spend. The platform offers: Cross-channel attribution across Google Ads, Meta Ads, LinkedIn, and more. Offline conversion sync to push revenue data back into ad platforms for smarter optimization. HIPAA & privacy compliance with encryption, secure storage, and Business Associate Agreements (BAAs). No-code setup with one script and 40+ integrations. Data Labs Studio helps Healthcare, E-Commerce, SaaS, and Legal organizations lower acquisition costs, increase ROAS, and stay compliant while scaling growth.

#### Who Is the Company Behind Data Labs Studio?

- **Seller:** [Data Labs Studio](https://www.g2.com/sellers/data-labs-studio)
- **Year Founded:** 2025
- **HQ Location:** Orland Park, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc8830fb174027d71b83e5dc72ce48cdf0842dd06f1e910df5c6b497ca5af4fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdata-labs-studio%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Data Talks CDP](https://www.g2.com/products/data-talks-cdp/reviews)

More Supporters. Superior Sales. Real Revenue We help you sell more tickets to your games while growing your supporter base continuously, making sure that your supporters always receive the ticket and merchandise offerings they appreciate. The Data Talks Sports CDP collects your supporter data with contact information and merges it with all your other data. This allows you to find out which supporter segments you should target and then be able to send them relevant offers.   Data Talks is an international company with Swedish roots. Our aim is to empower all sports organizations with data. Some of our customers are Sportfive, PAOK FC, Austrian Ice Hockey Association, The Swedish golf federation, Collingwood, Swedish basket, The Lithuanian Football Federation, Dolphins NRL, and many more!

#### Who Is the Company Behind Data Talks CDP?

- **Seller:** [Data Talks](https://www.g2.com/sellers/data-talks)
- **Year Founded:** 2014
- **HQ Location:** Stockholm, SE
- **Twitter:** @DataTalksNow  
470 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=26ec659fd06ce158e5b60e1cee5c27d81e16c1c9d9a841faaf06562c64fe4890&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdata-talks%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

### [Enformion’s Marketing Intelligence and Sales Solutions](https://www.g2.com/products/enformion-s-marketing-intelligence-and-sales-solutions/reviews)

Enformion turns fragmented customer data into complete, actionable identity profiles, combining behavioral, demographic, and historical insights. By transforming static records into multidimensional intelligence, our platform helps teams understand customers proactively, anticipate market moves, and make faster, higher-confidence decisions. • Engage customers in real time based on profile changes • Filter out noise to focus on actionable insights for strategic decisions • Power advanced segmentation and high-conversion models • Predict future behaviors by understanding underlying motivations • Turn reactive reporting into predictive insights to uncover your best leads

#### Who Is the Company Behind Enformion’s Marketing Intelligence and Sales Solutions?

- **Seller:** [Enformion](https://www.g2.com/sellers/enformion)
- **Year Founded:** 2000
- **HQ Location:** Sacramento, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=51221d1c38424b3ce8b12ac9f008b6d466c006fc4f78a7dddda778fbdbfa800f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenformion%2F&secure%5Burl_type%5D=linkedin_company_website)  
77 employees on LinkedIn®

### [enKod](https://www.g2.com/products/enkod/reviews)

enKod – это CDP-платформа, для работы со своей базой контактов для прогрева, лояльности и повторных продаж, которая позволяет: 1. Хранить все данные о пользователях и их поведении в единой карточке контактов (это позволит сегментировать аудиторию по любым параметрам от суммы, давности и частоты заказов до интереса к конкретному продукту) 2. Настраивать автоматические цепочки сообщений в каналах email, SMS, Telegram 3. Собирать базу контактов с помощью всплывающих окон (и менять настройки показа этих окон в зависимости от поведения пользователя, увеличивая тем самым конверсию) 4. Рекомендовать пользователям товары, которые с наибольшей вероятностью их заинтересуют (в зависимости от их поведения) на основе алгоритмов (также есть фильтры и правила, которые позволят увеличить средний чек). Есть два варианта доступа к платформе: SaaS и On-Premise. SaaS - это версия платформы, которая разворачивается в облаке провайдера. On-Premise - это версия платформы, которая разворачивается на серверах заказчика или в его закрытом контуре. Подходит компаниям с повышенными требованиями к безопасности и конфиденциальности данных: банкам, финорганизациям, госструктурам, крупному энтерпрайз с жесткими регуляторными ограничениями. Работает с любыми компаниями, которым нужно автоматизировать общение со своей аудиторией – от крупных интернет-магазинов до стоматологий и яхт-клубов.

#### Who Is the Company Behind enKod?

- **Seller:** [enKod](https://www.g2.com/sellers/enkod)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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[Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP.

There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

- Provide a 360-degree view of the customer
- Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
- Unify customer profiles across systems
- Connect with other systems to allow marketers to execute campaigns
- Improve targeting for marketing campaigns

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