# Best Customer Data Platforms (CDP) - Page 18

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,000+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=22329&focus%5B%5D=3435)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Klaviyo, and Brevo Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=klaviyo&focus%5B%5D=brevo-marketing-platform)

**Sponsored**

### ZEPIC

ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-12T05%3A03%3A04Z&secure%5Bdisplayable_resource_id%5D=1202&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1202&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1402206&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3FhsCtaTracking%3Dc177161f-3fce-40d0-93f8-a01d021d0202%257Cad1a5b96-184c-4891-bdca-b2f4acf239b4%26page%3D18&secure%5Btoken%5D=14aa0153ff5a14e8b2010d10af2639fad223de68083387faef19ae51b01cf088&secure%5Burl%5D=https%3A%2F%2Fwww.zepic.com%3Futm_source%3DG2clickads%26utm_medium%3DG2%26utm_campaign%3DCategory%26utm_id%3DG2%26utm_term%3DRetail&secure%5Burl_type%5D=custom_url)

### [Oyster CDP](https://www.g2.com/products/oyster-cdp/reviews)

Oyster CDP - An Engine that drives customer intelligence. Oyster is not just a customer data platform (CDP). It is the world’s first customer insights platform (CIP). Why? At its core is your customer. Oyster is a “data unifying software”. When added to the top of an enterprise’s Martech stack, it helps manage your customer experience across every touchpoint – marketing, customer service, and product. Oyster adds agility to an enterprise’s analytics. The AI-infused Oyster CDP (customer data platform) is packed with automation capabilities that make day-to-day marketing tasks highly effective. Unlike other CDPs, the Oyster CIP goes beyond just merely integrating various sources of data and provides actionable intelligence obtained from various data points that can be integrated across all the business cells. Oyster’s CDP algorithm auto-checks incoming data quality. Then, the identity resolution CDP algorithm is deployed to identify customers. On an ongoing basis the addresses, emails, phone numbers, and other aspects of a customer profile are updated Oyster’s recommendation engine provides suggestions to your marketing team at every step of the way.

#### Who Is the Company Behind Oyster CDP?

- **Seller:** [Express Analytics](https://www.g2.com/sellers/express-analytics)
- **Year Founded:** 2005
- **HQ Location:** Irvine, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b05dd3042b01cec459c1623c321fc77cc134996af728984db7f40c6163eb3373&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexpress-analytics&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

### [Pano](https://www.g2.com/products/pano/reviews)

Pano surfaces key customer data across your existing platforms and brings it together into a simple, personalized snapshot. While keeping the customer data tools you already use, Pano is able to identify relevant information for a full-spectrum view of a customer, unique to you. No more tab-switching and digging for data. With Pano, everyone can find what they’re looking for.

#### Who Is the Company Behind Pano?

- **Seller:** [Plain Sight Ventures](https://www.g2.com/sellers/plain-sight-ventures)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Passenger Experience Platform](https://www.g2.com/products/passenger-experience-platform/reviews)

The Home Button for Your Airport The FetchyFox AI Passenger Experience Platform (PEP) empowers airports to deliver a unified, predictable journey for every traveler - without requiring an app download. PEP is a real-time, AI-powered platform that personalizes the airport experience across the entire journey, from Home to Gate. Designed to integrate effortlessly with existing airport infrastructure, it gives passengers the information, access, and confidence they need - while giving airports the data, insight, and control they’ve never had before.

#### Who Is the Company Behind Passenger Experience Platform?

- **Seller:** [FetchyFox AI](https://www.g2.com/sellers/fetchyfox-ai)
- **Year Founded:** 2019
- **HQ Location:** Sunnyvale , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab57cc157d17aebbbb60bfea584cd07a7085372e7b1c5002d36b8a2d291fa7d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffetchyfox&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Personalisation](https://www.g2.com/products/personalisation/reviews)

Finshape Personalisation & AI Financial Intelligence is a banking personalisation platform that enables financial institutions to transform transaction data into personalised customer insights, AI-driven interactions, and contextual financial experiences. The solution is designed to help banks deliver relevant customer engagement through digital banking channels by combining transaction enrichment, behavioural analytics, and artificial intelligence. The platform builds a personalisation layer on top of Finshape's Digital Bank Operating System (DBOS), using customer transaction data to generate financial insights, event-triggered notifications, personalised widgets, and conversational AI experiences. It supports real-time transaction enrichment, customer profiling, and AI-powered financial assistance, allowing customers to explore their finances through natural language conversations and contextual recommendations. Key capabilities include: - Real-time transaction enrichment and customer profiling - Personalised financial insights and behavioural analytics - AI Financial Assistant with conversational interactions - Event-triggered notifications and personalised widgets - Next-best-offer and next-best-action decisioning - ESG and carbon footprint insights - API-based integration with digital banking platforms and banking data infrastructure - Multi-language user interface with localization support Finshape Personalisation & AI Financial Intelligence is part of the Finshape digital banking portfolio and is intended for financial institutions that want to deliver data-driven customer experiences within their digital banking applications. The solution integrates with existing banking environments while enabling banks to provide personalised financial guidance and AI-powered customer interactions.

#### Who Is the Company Behind Personalisation?

- **Seller:** [Finshape](https://www.g2.com/sellers/finshape-126bed2e-ec28-4f5d-b270-ce7ca43562cd)
- **Year Founded:** 2021
- **HQ Location:** Prague, Prague, Czechia
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12e96d90511d9cd94161d0dc12b94e68e21035d26cfda4ec3a97d33e10246c4b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffinshapegroup&secure%5Burl_type%5D=linkedin_company_website)  
371 employees on LinkedIn®

### [Platform X by Commanders Act](https://www.g2.com/products/platform-x-by-commanders-act/reviews)

With the Cookieless Marketing Data Platform (aka Platform X), Commanders Act is the only European company to provide a unique set of tools helping digital teams to operate in a cookieless environment. From performance measurement to campaign optimization, from tag management to first-party user data activation, Commanders Act guarantees its customers with a full data ownership in the absolute respect of increasingly tightened regulatory constraints. Founded at the dawn of the 2010s under the name TagCommander to help advertisers better manage their customer tracking systems, the company has maintained its technological leadership by integrating a unique Customer Data Platform feature and a Cookie Consent Management System. In 2022, Commanders Act Platform X took a major step forward in anticipating the inevitable death of cookies by setting up a fully server-side tracking, compliant with increasingly demanding regulations of internet users' privacy. This leading-edge technological expertise ensures the trust of more than 500 customers and 10,000 users worldwide and is recognized by Gartner and Forrester among the leading Customer Data Platforms. With the acquisition, in October 2023, of the marketing analytics platform Adloop, Commanders Act is strengthening its ability to help advertisers improve the performance of their campaigns in a context of shrinking advertising budgets.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Platform X by Commanders Act?

- **Seller:** [Commanders Act](https://www.g2.com/sellers/commanders-act-64b0e7d1-5772-44a4-8174-5e9394b1c1cb)
- **Year Founded:** 2010
- **HQ Location:** Paris, FR
- **Twitter:** @CommandersAct  
1,473 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48cb866367fb197e89555ab77eb04c53ae86dd34cd875ef68ed7c062fc838e47&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommandersact%2F&secure%5Burl_type%5D=linkedin_company_website)  
60 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are G2 Users Discussing About Platform X by Commanders Act?

- [What is Mix Commander used for?](https://www.g2.com/discussions/what-is-mix-commander-used-for)

### [Predictable Media](https://www.g2.com/products/predictable-media/reviews)

Predictable Media is a Customer Data Platform (CDP) that democratizes data infrastructure, allowing you to build and sync audiences across multiple marketing tools. Codeless, Simple & for Everyone

#### Who Is the Company Behind Predictable Media?

- **Seller:** [Predictable Media](https://www.g2.com/sellers/predictable-media)
- **Year Founded:** 2018
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d0a45d8f39513c47f5b55c04ab45b33c7ab87ee57d4481641a945ba68e13df5e&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpredictablemedia&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Quintessence](https://www.g2.com/products/quintessence/reviews)

Quintessence is a Customer Data Platform to unify all personal data (On and Offline, contact information, consent, transactions, navigation / cookies, return campaigns, calculated indicators ....) Describing your customers and prospects. Quintessence is powered by your business systems: eCommerce, SAV, CRM, DMP ... to create a 360 ° vision of each individual and allow to create complex and predictive segments that will then be used in your Marketing tools Automation, reporting / BI, customization and A / B testing, etc.

#### Who Is the Company Behind Quintessence?

- **Seller:** [Jellyfish Group](https://www.g2.com/sellers/jellyfish-group)
- **Year Founded:** 2005
- **HQ Location:** London, GB
- **Twitter:** @jellyfishglobal  
6,513 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54f1fd5c70e73fb4931a23ecb68f8dbbab5b87f4612cb7404e3d55588fd84c5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjellyfish-online-marketing%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,317 employees on LinkedIn®

### [Reach](https://www.g2.com/products/octopi-reach/reviews)

Octopi Commerce has been awarded the following... - \* “Top Ten Best Artificial Intelligence Solution Providers for 2020.” - \* “Top Twenty Best Retail Technology Solution Providers for 2020.” - \* “Top Ten Customer Data Platform (CDP) Solution Provider of 2019.” - \* “Top Ten Customer Relationship Management (CRM) Platforms for 2019.” - \* “Company of the Year for 2019.” Octopi Commerce is a SaaS and AI technology leader providing smart scheduling and offer personalization at scale. It’s flagship platform is the “REACH” CDP, uniquely integrated into the POS. Key features such as AutoFill, Client Connect and Reputation Radar are Powered by Leading- Edge Artificial Intelligence and Machine Learning Systems. REACH automatically fills last minute appointments and cancellations with a 400% ROI guarantee. By correlating client data and preferences to optimize marketing outcomes, REACH provides highly personalized client experiences for appointment-based businesses. In addition, the platform delivers measurable results while streamlining merchant communications via conversational commerce with the right offer to the right person in the right place at the right time. REACH solves merchant attraction, acquisition, retention and engagement challenges in partnership with POS Developers and allows the POS to share in downline profitability. Octopi and POS Developers are now able to bring cutting edge Enterprise Level SaaS technology powered by Artificial Intelligence and Machine Learning (AI & ML) to small and medium size businesses around the world. Octopi is a conglomerate, with offices in Scottsdale, Arizona, Silicon Valley, California and India, having made several acquisitions with decades of industry and channel expertise. “It’s ALL within REACH!” Simple. Automated. Intelligent... Octopi.

#### Who Is the Company Behind Reach?

- **Seller:** [Octopi](https://www.g2.com/sellers/octopi)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReBid CDP](https://www.g2.com/products/rebid-cdp/reviews)

ReBid is an Advertisers’ Customer Data Platform (CDP) built specifically for the advanced data-driven marketer to thrive in the cookieless world. It's the world's only CDP with 100+ Ad platform integrations that bridges the gap between the pre-click customer journey and business outcomes, offering a truly end-to-end, Ad-to-Acquisition solution. We've tailored our platform to go beyond the usual post-click analysis, illuminating the entire funnel, providing unparalleled visibility from initial ad engagement right through to final transaction. We enable you to stitch together complex omni-channel customer journeys, offering real-time insights that empower critical data-driven decision-making. Our full stack platform empowers you to make optimal decisions powered by harmonised omni-channel customer data, 360 customer view, advanced segmentation, hyper-personalisation along side Ad-to-Acquisition and storytelling visualisations.

#### Who Is the Company Behind ReBid CDP?

- **Seller:** [ReBid](https://www.g2.com/sellers/rebid)
- **Year Founded:** 2020
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=123dffefe67f96079560afd6b6c91de0d6a16c779448fc738f230d69acc3e2ea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3533446&secure%5Burl_type%5D=linkedin_company_website)  
48 employees on LinkedIn®

### [RecordSure](https://www.g2.com/products/recordsure/reviews)

Recordsure provides game-changing speech and document analytics for regulated industries. We turn your customer conversations and documentation into valuable insights which drive performance and culture. Our cutting-edge technology combines human-level intelligence with machine-powered capability to support compliance, customer care, risk management and sales at scale. Whether it’s for everyday monitoring or past business reviews, our tools unlock valuable insights for driving performance, culture and risk management. Recordsure doesn’t replace the human decision maker. But by taking them straight to the needle in the haystack they can invest all their time on valuable activity rather than administrative chores. In practice, they should never have to listen to a recording from end to end or read a case file cover to cover ever again.

#### Who Is the Company Behind RecordSure?

- **Seller:** [RecordSure](https://www.g2.com/sellers/recordsure)
- **Year Founded:** 2012
- **HQ Location:** London, GB
- **Twitter:** @recordsure  
722 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=becb37a92b2f5b9a5162d5792540a2c97b83bbdd730a6285da6dc67281ada03e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frecordsure&secure%5Burl_type%5D=linkedin_company_website)  
38 employees on LinkedIn®

### [RedLotus CDP](https://www.g2.com/products/redlotus-cdp/reviews)

Customer Data Platform (CDP) is an enterprise software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. It collects and structures real-time data into individual, centralized customer profiles.

#### Who Is the Company Behind RedLotus CDP?

- **Seller:** [VeerOne](https://www.g2.com/sellers/veerone)
- **Year Founded:** 2020
- **HQ Location:** Kwun Tong, Hong Kong
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c8b9ce28111cda1a63d0fe25adc0a644b1c92efe138a7136c3a34f8b5f5b5d0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fveerone%2F&secure%5Burl_type%5D=linkedin_company_website)  
65 employees on LinkedIn®

### [refive](https://www.g2.com/products/refive/reviews)

refive provides digital receipts and smart touchpoint solutions to retailers to enhance their in-store operations and experience. This empowers retailers to know, engage and retain their in-store customers. Retailers such as Puma, Sostrene Grene, Gusti Leather and many more use refive to: - Identify in-store customers and capture zero-party purchase, personal, behavioural and interaction data anonymously and frictionlessly using thoughtful touchpoints - Combine captured in-store and online data to create granular customer profiles and derive actionable AI-powered insights and predictions into customer behaviour that power marketing and operational decisions - Engage digitally with customers in-store and post-purchase in a personalised way using a range of interactions from digital receipts through wallet passes, Whatsapp and more We achieve this without the overheads of apps, loyalty programs or complex hardware. By finally having a 360-degree view of customers’ behaviour across channels, retailers have increased customer retention, purchase frequency and basket sizes.

#### Who Is the Company Behind refive?

- **Seller:** [refive](https://www.g2.com/sellers/refive)
- **Year Founded:** 2019
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5cdbb0122f2fd853a2a5d33d5b5d78a3072b5015e14ffe65f694b46013b40c29&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frefiveio%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [Related Marketing Cloud (RMC) Customer Data Platform](https://www.g2.com/products/related-marketing-cloud-rmc-customer-data-platform/reviews)

Related Marketing Cloud (RMC) is a personalisation and marketing automation tool for data-driven Omni-channel marketing. One-to-one consumer relationships powered by all in one platform to drive higher revenue, improve customer lifetime value, grow audience, and boost performance. We are proud to provide you the following services: Customer Data Platform, Email Marketing, Mobile Marketing, Web Targeting, Product Recommendation, Customer Journey Manager

#### Who Is the Company Behind Related Marketing Cloud (RMC) Customer Data Platform?

- **Seller:** [Related Digital](https://www.g2.com/sellers/related-digital)
- **Year Founded:** 2002
- **HQ Location:** Istanbul, TR
- **Twitter:** @RelatedDigital  
259 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=029faa6a4748aa839b47a5df67e097d14b10f03a5b2f2dda04cb515272b86196&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frelated-digital%2F&secure%5Burl_type%5D=linkedin_company_website)  
90 employees on LinkedIn®

### [Retain.ai](https://www.g2.com/products/retain-ai/reviews)

Retain is the first Customer Insights Engine (CIE) that enables everyone responsible for delighting customers to be customer-obsessed.

#### Who Is the Company Behind Retain.ai?

- **Seller:** [Retain.ai](https://www.g2.com/sellers/retain-ai)
- **Year Founded:** 2018
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a5b7090dc7f4ae8fdad112483775ba6d56e70f56de33bdd5f116b0b6846e30ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdagsterlabs%2F&secure%5Burl_type%5D=linkedin_company_website)  
94 employees on LinkedIn®

### [Retina.ai](https://www.g2.com/products/retina-ai/reviews)

Retina uses next-gen algorithms and the data you already collect to pinpoint your highest-value customers and deliver the insights you need to reach more just like them.

#### Who Is the Company Behind Retina.ai?

- **Seller:** [Retina.ai](https://www.g2.com/sellers/retina-ai)
- **Year Founded:** 2017
- **HQ Location:** Santa Monica, US
- **Twitter:** @retinaai  
375 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a01133c1ac35ffcca287a13e86613489069baf77d0c42252b8bc85412b669442&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17954999%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP.

There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

- Provide a 360-degree view of the customer
- Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
- Unify customer profiles across systems
- Connect with other systems to allow marketers to execute campaigns
- Improve targeting for marketing campaigns

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