# Best Customer Data Platforms (CDP) with Marketing Metrics Capabilities - Page 2

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,000+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=22329&focus%5B%5D=3435)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Klaviyo, and Brevo Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=klaviyo&focus%5B%5D=brevo-marketing-platform)

**Sponsored**

### ZEPIC

ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-07T20%3A55%3A00Z&secure%5Bdisplayable_resource_id%5D=1202&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1202&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1402206&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ffilters%255Bverified_features%255D%255B%255D%3D6299%26page%3D2&secure%5Btoken%5D=ae503383aaf6cbac7f4c1b820666f83a459b9419c2d4bf11fe3e4c0626b64b3b&secure%5Burl%5D=https%3A%2F%2Fwww.zepic.com%3Futm_source%3DG2clickads%26utm_medium%3DG2%26utm_campaign%3DCategory%26utm_id%3DG2%26utm_term%3DRetail&secure%5Burl_type%5D=custom_url)

### [Simon AI](https://www.g2.com/products/simon-ai/reviews)

Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and AI handles the rest. It uncovers hidden signals, activates 100x more data, and automates execution across channels, enabling small teams to perform like large ones. Brands like ASOS and SeatGeek trust Simon for faster launches, scalable personalization, and revenue growth.

**Average Rating:** 4.2/5.0

**Total Reviews:** 259

#### How Do G2 Users Rate Simon AI?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 6.4/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.2/10 (Category avg: 8.6/10)
- **Expandability:** 8.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Simon AI?

- **Seller:** [Simon AI](https://www.g2.com/sellers/simon-ai)
- **Year Founded:** 2014
- **HQ Location:** New York
- **Twitter:** @simon\_data  
672 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe12b960f40eb17433d876814392f99cdbe47ca8d1ee22ccc5cf5265cd658346&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10126701%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 55% Medium, 24% Small

#### What Do G2 Reviewers Say About Simon AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Simon AI, enjoying its intuitive design and smooth user experience.
- Users praise the **excellent customer support** at Simon AI, noting the quick and helpful assistance from the team.
- Users commend the **helpful and responsive support** from Simon AI, enhancing their overall experience and satisfaction.
- Users appreciate the **flexible data segmentation** capabilities of Simon AI, enabling precise audience targeting efficiently.
- Users value the **easy integration** with various platforms, ensuring efficient management of first-party data.

##### Cons

- Users find the **learning curve steep** with Simon AI, requiring training to navigate its complex features effectively.
- Users find the **data management limitations** of Simon AI challenging, requiring SQL knowledge and additional support for effective use.
- Users find the **slow performance** of Simon AI frustrating, impacting their ability to efficiently build campaigns and search resources.
- Users find the **bugs in the UI/UX** frustrating, impacting overall ease of use and campaign building.
- Users face **segmentation issues** that complicate data management and can confuse those unfamiliar with the platform's UI.

#### What Are Recent G2 Reviews of Simon AI?

**["Simon Data is the future of CRM"](https://www.g2.com/survey_responses/simon-ai-review-9575408)**

**Rating:** 5.0/5.0 stars

_— Michael C._

[Read full review](https://www.g2.com/survey_responses/simon-ai-review-9575408)

**["Great platform and quick response"](https://www.g2.com/survey_responses/simon-ai-review-9577589)**

**Rating:** 5.0/5.0 stars

_— Romani C._

[Read full review](https://www.g2.com/survey_responses/simon-ai-review-9577589)

#### What Are G2 Users Discussing About Simon AI?

- [What is Simon Data used for?](https://www.g2.com/discussions/what-is-simon-data-used-for)

### [Acquia Customer Data Platform](https://www.g2.com/products/acquia-customer-data-platform/reviews)

Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.

**Average Rating:** 3.9/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate Acquia Customer Data Platform?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.7/10 (Category avg: 8.6/10)
- **Expandability:** 7.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Acquia Customer Data Platform?

- **Seller:** [Acquia](https://www.g2.com/sellers/acquia)
- **Year Founded:** 2007
- **HQ Location:** Boston, MA
- **Twitter:** @Acquia  
44,968 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=04fd8f26a6e34bbb1875cece1f5cbe817f4d8aefc237da41b4d77a2ffdef7686&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167056%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,098 employees on LinkedIn®
- **Phone:** -8836.219

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 49% Small, 29% Medium

#### What Are Recent G2 Reviews of Acquia Customer Data Platform?

**["Powerful Product"](https://www.g2.com/survey_responses/acquia-customer-data-platform-review-9070367)**

**Rating:** 4.5/5.0 stars

_— David M._

[Read full review](https://www.g2.com/survey_responses/acquia-customer-data-platform-review-9070367)

**["Awesome platform for creators"](https://www.g2.com/survey_responses/acquia-customer-data-platform-review-8735333)**

**Rating:** 4.0/5.0 stars

_— Marie I._

[Read full review](https://www.g2.com/survey_responses/acquia-customer-data-platform-review-8735333)

#### What Are G2 Users Discussing About Acquia Customer Data Platform?

- [How has Acquia Marketing Cloud influenced your digital marketing strategy, and what do you recommend for those considering it?](https://www.g2.com/discussions/how-has-acquia-marketing-cloud-influenced-your-digital-marketing-strategy-and-what-do-you-recommend-for-those-considering-it)
- [What is Acquia Marketing Cloud used for?](https://www.g2.com/discussions/what-is-acquia-marketing-cloud-used-for)
- [Is Mautic a CRM?](https://www.g2.com/discussions/is-mautic-a-crm)
- [What is Salesforce Marketing Cloud used for?](https://www.g2.com/discussions/what-is-salesforce-marketing-cloud-used-for)
- [What is Acquia Cloud?](https://www.g2.com/discussions/what-is-acquia-cloud)

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Benefits of Customer Data Platforms (CDP) with Marketing Metrics capabilities include: Provides analysis of marketing program ROI and efficiency.

Below are the top-rated Customer Data Platforms (CDP) with Marketing Metrics capabilities, as verified by G2’s Research team. Real users have identified Marketing Metrics as an important function of Customer Data Platforms (CDP). Compare different products that offer this feature so you can decide which is best for your business needs.

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