# Best Customer Data Platforms (CDP) - Page 16

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 297

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,000+ Authentic Reviews
- 297+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=22329&focus%5B%5D=3435)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Klaviyo, and Brevo Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-08-12&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=klaviyo&focus%5B%5D=brevo-marketing-platform)

**Sponsored**

### Signitic

Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. Connected to your CRM (HubSpot, Salesforce, Pipedrive…), you can track all users’ actions, such as whether they clicked on social media links, promotional banners, or dynamic content. Overall, Signitic provides a comprehensive solution for email signature management, combining ease of use with powerful features that cater to the needs of modern businesses. By leveraging this tool, more than 5,000 companies have enhanced their email communications, maintained brand consistency, and ultimately driven better engagement with their audience.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-15T06%3A15%3A17Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159454&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Fcountry%3D188%26page%3D16&secure%5Btoken%5D=0a19c29fa6850528b5ab16acd3db1964aa28af79daecb00541ab07010be1c289&secure%5Burl%5D=https%3A%2F%2Fwww.signitic.com%2Fen%2Fcontact&secure%5Burl_type%5D=custom_url)

### [Experian ExPin (UK)](https://www.g2.com/products/experian-expin-uk/reviews)

Experian's ExPin is a unique personal identification number (PIN) assigned to every individual in the UK, designed to unify and streamline customer data across multiple financial records. By accurately matching and linking these records, ExPin enables businesses to confidently identify and consolidate information pertaining to the same person, facilitating a comprehensive single customer view. Key Features and Functionality: - Internal Integration: Detects overlaps between previously unconnected internal systems, ensuring cohesive data management. - Relationship Insight: Identifies new applicants who already have existing products with the business, recognizing returning customers effectively. - Holistic Management: Provides a complete overview of customer activity and total value, allowing for tailored communication and management strategies. - Duplicate Identification: Recognizes and eliminates duplicate customer records, enhancing data accuracy. - Tailored Offering: Enables the provision of the most appropriate products and services based on comprehensive customer profiles. - Targeted Upselling: Facilitates upselling and cross-selling of suitable products by understanding customer needs and histories. - Unified Data: Links all customer information together, creating a cohesive and accessible data repository. - Fraud Detection: Identifies records that do not belong to genuine customers, aiding in fraud prevention efforts. Primary Value and User Solutions: ExPin addresses the challenges businesses face with inconsistent customer records, which can hinder the ability to link records and view all customer activities in one place. Without this comprehensive overview, companies risk non-compliance, customer dissatisfaction due to duplicate or irrelevant communications, and missed sales opportunities. By enabling the identification of existing customers and providing a complete view of each individual, ExPin empowers businesses to make informed decisions and enhance the overall customer experience.

#### Who Is the Company Behind Experian ExPin (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian iCoder Discovery (UK)](https://www.g2.com/products/experian-icoder-discovery-uk/reviews)

Experian's iCoder Discovery is a powerful tool designed to help businesses quickly and securely gain deep insights into their customer base. By uploading first-party data, users can visualize and analyze customer information through Experian's ConsumerView and Mosaic dashboards, enabling a comprehensive understanding of customer profiles within minutes. Key Features and Functionality: - Intuitive Dashboards: Access user-friendly online dashboards that provide immediate insights into customer demographics and behaviors. - Comprehensive Data Attributes: Utilize a wide range of attributes and segmentations to build detailed customer profiles. - Secure Data Handling: Benefit from a simple and secure data upload process, ensuring the confidentiality and integrity of your information. - Segmentation Portal Access: Gain direct access to Experian's Segmentation Portal for enhanced insights and more granular customer segmentation. Primary Value and Solutions Provided: iCoder Discovery empowers businesses to swiftly and effectively understand their customers by leveraging Experian's extensive data resources. This enhanced understanding facilitates more informed decision-making, targeted marketing strategies, and improved customer engagement. By providing rapid access to detailed customer insights, iCoder Discovery helps businesses optimize their operations and drive growth.

#### Who Is the Company Behind Experian iCoder Discovery (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Intact (UK)](https://www.g2.com/products/experian-intact-uk/reviews)

Experian Intact is an online data management solution designed to help organizations maintain accurate and up-to-date customer information. By offering a suite of data cleansing, validation, suppression, and enhancement services, Intact ensures that businesses can effectively manage their customer databases, leading to improved marketing efficiency and compliance with data protection regulations. Key Features and Functionality: - Data Cleansing: Intact identifies and corrects inaccuracies within customer records, ensuring that personal information is complete and accurate. - Data Validation: The service verifies the accuracy of customer details, such as names, addresses, and telephone numbers, to ensure communications reach the intended recipients. - Data Suppression: Intact removes records of individuals who have moved, passed away, or opted out of communications, reducing the risk of sending unwanted or inappropriate messages. - Data Enhancement: By appending additional demographic and lifestyle information, Intact provides deeper insights into customer behavior, enabling more targeted and relevant marketing campaigns. Primary Value and Solutions Provided: Experian Intact addresses the challenges of maintaining accurate customer data in a dynamic environment where consumer information can quickly become outdated. By ensuring data integrity, Intact helps organizations reduce costs associated with undeliverable communications, enhance brand reputation by minimizing consumer annoyance, and comply with data protection regulations. The platform's user-friendly interface and 24/7 online access allow businesses to manage their data efficiently without requiring advanced technical knowledge. Additionally, Intact offers a free data audit, enabling organizations to assess the quality of their data and make informed decisions about necessary improvements.

#### Who Is the Company Behind Experian Intact (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Single Customer View (UK)](https://www.g2.com/products/experian-single-customer-view-uk/reviews)

Experian's Single Customer View (SCV) is a comprehensive solution designed to consolidate and integrate all customer data into a unified, accurate profile. By merging information from various sources, SCV provides businesses with a holistic understanding of each customer, encompassing their identities, profiles, and interactions. This consolidated view enables organizations to make informed decisions, enhance customer engagement, and drive business growth. Key Features and Functionality: - Data Integration: Combines data from multiple channels and touchpoints to create a single, cohesive customer profile. - Data Cleansing and Standardization: Ensures accuracy by cleansing and standardizing customer information, reducing errors and inconsistencies. - Unique Customer Identifier: Assigns a unique identifier to each customer, facilitating easy tracking and management across systems. - Enhanced Customer Insights: Provides deep insights into customer behaviors, preferences, and needs by analyzing consolidated data. - Improved Marketing Strategies: Enables targeted marketing campaigns by understanding customer demographics and behaviors. - Operational Efficiency: Streamlines operations by reducing data duplication and ensuring consistent information across departments. Primary Value and Solutions Provided: Experian's SCV addresses the challenge of fragmented customer data by offering a unified view, which is pivotal for: - Enhanced Customer Engagement: By understanding the complete customer journey, businesses can tailor interactions, leading to improved satisfaction and loyalty. - Informed Decision-Making: Access to accurate and comprehensive customer data allows for better strategic decisions in marketing, sales, and service. - Risk Management: Identifying and understanding customer relationships and behaviors helps in assessing and mitigating potential risks. - Regulatory Compliance: Maintains consistent and accurate customer records, aiding in compliance with data protection and privacy regulations. In summary, Experian's Single Customer View empowers businesses to transform complex and disparate customer data into actionable insights, fostering stronger customer relationships and driving operational excellence.

#### Who Is the Company Behind Experian Single Customer View (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Fanplayr](https://www.g2.com/products/fanplayr/reviews)

Fanplayr, is a leading provider of data and AI-driven e-commerce optimization and personalization solutions. Fanplayr uses behavioral and real-time data to boost customer engagement and increase online conversions through personalized, multichannel experiences.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Fanplayr?

- **Seller:** [Fanplayr](https://www.g2.com/sellers/fanplayr)
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=11fbf69d2329600591df7a464faf4fb339888f5dd0bdde93808f22dd9a8f401e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffanplayr&secure%5Burl_type%5D=linkedin_company_website)  
51 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Fanplayr?

**["Displaying items on the basis of browsing history"](https://www.g2.com/survey_responses/fanplayr-review-9878357)**

**Rating:** 4.0/5.0 stars

_— Randal E._

[Read full review](https://www.g2.com/survey_responses/fanplayr-review-9878357)

### [FLYDE](https://www.g2.com/products/flyde/reviews)

Most businesses are not using the power of their data stack properly which can cause a revenue loss of 4-7% each year. We built FLYDE SaaS platform to help consumer brands and retailers that already have an advanced tech stack (CRM, e-commerce platform, marketing automation software, retail tracking technology, digital marketing campaigns, etc) but they still experience pain or tension in two situations: Data dispersion. Companies that have their data sources in silos and disconnected from each other. FLYDE is the easiest and most accessible customer data platform able to connect all your data sources and deliver a customer control panel with a 360 granular view of your customer base, on which you can act on in real time. Predictions through last century systems. In many cases even with a good connection between the data sources, businesses deploy predictive models sporadically and through systems of the last century. FLYDE has embedded its own AI/ML-driven predictive models into the platform that help increase customer retention and life time value by 20%, maximize lead to sale conversion and ultimately increase profits and ROAS by 43%. We are much more than a CDP (Customer Data Platform) and with 15+ years of experience in creating and implementing big data technology solutions, we have as distinctive assets: (1) the accessibility and accuracy of our AI, (2) the smart and actionable segmentations that drive customer activation with higher ROI and (3) a world-class customer success approach to serve our client organisations.

#### Who Is the Company Behind FLYDE?

- **Seller:** [FLYDE Innovation Iniciatives](https://www.g2.com/sellers/flyde-innovation-iniciatives)
- **Year Founded:** 2021
- **HQ Location:** Madrid, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec11b9bd01d11bb21ab9592fa941c5e2528fe55be44e064860f49a4f1a4bcdbb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflyde-io&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [Glide Nexa](https://www.g2.com/products/glide-nexa/reviews)

Glide Nexa is an audience interaction platform built for media, publishing, sports, and entertainment companies. It ties every reader interaction back to a single known user profile owned entirely by the publisher, replacing the need for separate identity, subscription, engagement, and survey tools. Audience data is often managed across disconnected systems that each hold a fragment of the picture. Connecting them requires custom development, ongoing maintenance, and compromise on data quality. Nexa consolidates these functions so that when a reader logs in, follows a topic, answers a poll, or subscribes to a content bundle, all of that activity builds one unified profile in real time. That profile is what powers targeted content delivery, subscription packaging, personalised offers, and ad propositions backed by declared interest data rather than behavioural inference. Commercial teams can create and adjust subscription products, access bundles, and audience segments without developer involvement. Server-side content protection enforces entitlements at the API level, preventing AI crawlers and scrapers from accessing premium content. All data is first-party and fully publisher-owned. Nexa deploys independently from any CMS via API-first architecture, and works natively with Glide CMS. Delivered as SaaS on AWS with flat licensing and no per-user fees. Features: Identity and Authentication: SSO across multiple properties. Social sign-in. MFA. Progressive profiling. Configurable password policies. Anonymous-to-known user conversion. Entitlement and Subscription Management: Configurable products and access bundles. Start/end dates, auto-expiry, custom metadata. Bundled access groups. Commercial team self-service. Works with existing payment providers. First-Party Data and Segmentation: All data publisher-owned. Groups with auto-expiry and relationship attributes. Segmentation by entitlements, preferences, behaviour, or declared interest. Targeting rules with AND logic. Exports in CSV, JSON, XLSX. Engagement Tracking: Real-time recording with per-user activity summaries. Time-of-day patterns and top content. Aggregated dashboard. Audience Polling: Multiple formats (choice, free text, ratings, yes/no). Identity-linked responses. Targeted delivery by entitlements, groups, or preferences. Templates for recurring polls. No per-response fees. Anonymous option. Poll chaining with conditional logic. Content Access Control: Server-side enforcement at API level. Content stripped before reaching browser. Granular gating by taxonomy, section, or type. Configurable teasers. SEO-safe structured data. AI crawler protection. Preferences and Personalisation: Bookmarks and saved content. Follow topics and authors. Newsletter entitlement gating. Preference data tied to unified profile. Architecture: API-first, CMS-independent. Native Glide CMS integration. Built on AWS. SaaS with continuous updates. Flat licensing, no per-user fees.

#### Who Is the Company Behind Glide Nexa?

- **Seller:** [Glide Publishing Platform](https://www.g2.com/sellers/glide-publishing-platform)
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b69d9cfa39f990dccecfb5336e1d36745d4d49d801a021b444080c78b25e7d12&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fglide-publishing-platform%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

### [Gravito](https://www.g2.com/products/gravito/reviews)

Gravito is a customer data platform and a service that allows collection of observed data from various digital touchpoints, backend systems or offline sources and merging it with personal data secure way, resulting up-to-date single-point-view to customer. End users are in full control of consenting companies to collect, process and use their data or not. Gravito also provides marketing automation tools for omnichannel communication with consumers, within one tool or integrating data management and orchestration capabilities with systems businesses already have in their portfolio.

#### Who Is the Company Behind Gravito?

- **Seller:** [Gravito Ltd](https://www.g2.com/sellers/gravito-ltd)
- **Year Founded:** 2018
- **HQ Location:** Helsinki, FI
- **Twitter:** @gravito\_ltd  
28 Twitter followers
- **LinkedIn® Page:** [fi.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e6ca2228fbc9493403ef13cb4fa2fd9f3309ee4ae0e9e885ddf719c364437911&secure%5Burl%5D=https%3A%2F%2Ffi.linkedin.com%2Fcompany%2Fgravitoltd&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [Growhold](https://www.g2.com/products/growhold/reviews)

Customer data platform that makes product teams drive conversion.

#### Who Is the Company Behind Growhold?

- **Seller:** [Growhold](https://www.g2.com/sellers/growhold)
- **Year Founded:** 2023
- **HQ Location:** Dover, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=751db1592e3f5141661be91d76e0a9b6c69ede4e280ca4792af165b6efa53412&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowhold&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Herogi](https://www.g2.com/products/herogi/reviews)

Herogi is end to end solution for intelligent automated actions on fast-moving big data. Its seamless integration with third party services and builtin complex event processing capacity provide automated intelligence for technology based solutions. Herogi focus on event data as the events occur and then take actions in time. Its event based and stateful architecture ensures real-time operational responsiveness to customer.

#### Who Is the Company Behind Herogi?

- **Seller:** [Herogi](https://www.g2.com/sellers/herogi)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Horizon powered by XCM](https://www.g2.com/products/horizon-powered-by-xcm/reviews)

The Customer Data Platform that powers the future of Data Science, Visualisation and Activation

#### Who Is the Company Behind Horizon powered by XCM?

- **Seller:** [X CHANNEL MARKETING LTD](https://www.g2.com/sellers/x-channel-marketing-ltd)
- **Year Founded:** 2009
- **HQ Location:** York, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d3daf761d6100389c3bd0c4bed12f378644e5d8c1ad5cf8984439db6622cbfed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcross-channel-marketing-xcm-ltd-%2F&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

### [idiCORE](https://www.g2.com/products/idicore/reviews)

Through leading-edge, proprietary technology and a massive data repository, our data and analytical solutions harness the power of data fusion, uncovering the relevance of disparate data points and converting them into comprehensive and insightful views of people, businesses, assets and their interrelationships.

#### Who Is the Company Behind idiCORE?

- **Seller:** [IDI](https://www.g2.com/sellers/idi)
- **Year Founded:** 2014
- **HQ Location:** Boca Raton, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9ce8425070302b3a3c2db29097e834587be5e24bc93b615402a32520dc0e8ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finteractive-data-llc&secure%5Burl_type%5D=linkedin_company_website)  
125 employees on LinkedIn®

### [Incentivio](https://www.g2.com/products/incentivio/reviews)

Incentivio is an all-in-one customer engagement platform built specifically for restaurants. We help restaurant brands grow revenue and retention by combining a powerful restaurant loyalty program, CRM, and CDP (Customer Data Platform) into one seamless solution. The platform turns real-time customer data into personalized guest experiences. Restaurants can automate customer segmentation, launch targeted marketing campaigns, deliver rewards that drive loyalty, and capture valuable sentiment data across the entire guest journey. From online ordering and mobile apps to email, push, and SMS marketing, Incentivio gives you the tools to build stronger relationships with your guests—without needing a dedicated marketing team. Trusted by fast-casual, quick-service, and full-service restaurants, Incentivio helps brands unlock the full potential of their data with: - Smart, automated restaurant loyalty and rewards programs - A built-in restaurant CRM to manage and activate guest relationships - A centralized restaurant CDP for unified customer insights - Advanced customer segmenting for more effective marketing - Tools to collect and act on guest sentiment and feedback

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Incentivio?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Incentivio?

- **Seller:** [Incentivio](https://www.g2.com/sellers/incentivio)
- **Year Founded:** 2017
- **HQ Location:** Boston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=75c70ceb49ef3fef3d47e64686b72baf2fa378a9cef69c1818a63bb6452702ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fincentivio&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Incentivio?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive customer engagement** features of Incentivio, making promotions and loyalty programs easy to manage.
- Users appreciate the **incredible customer support** from Christina, who ensures confidence in using all platform features.
- Users find Incentivio to be **intuitive and easy to use** , making management of promotions and loyalty seamless.
- Users appreciate the **intuitive and easy-to-use platform** of Incentivio for managing promotions and customer engagement seamlessly.
- Users value the **intuitive and seamless user experience** of Incentivio, enhancing management of promotions and customer engagement.

##### Cons

- Users find the **access restrictions** on discounts limiting, preferring more flexibility in promotion setups.
- Users find the **limited customization** of discount options in Incentivio to be restrictive and in need of improvement.
- Users find the **limited discounts** somewhat restrictive, wishing for more flexibility in promotional setups.
- Users find the **system's restrictive discount features** limiting, wishing for greater flexibility in promotions.

#### What Are Recent G2 Reviews of Incentivio?

**["Chocolate Bash Incentivio Review"](https://www.g2.com/survey_responses/incentivio-review-11605423)**

**Rating:** 4.5/5.0 stars

_— Victoria C._

[Read full review](https://www.g2.com/survey_responses/incentivio-review-11605423)

### [Interai](https://www.g2.com/products/interai/reviews)

Interai is a Customer Omni Platform that uses no integration or APIs to consolidate all the admin & back-office systems onto one app, bringing all customer data to the right agent at the right time.

#### Who Is the Company Behind Interai?

- **Seller:** [Interai](https://www.g2.com/sellers/interai)
- **HQ Location:** Tel Aviv-Yafo, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1cab489b84d4b4a123aa8613d2d7f99ce6058a1a1db2a44e2f70898179794e76&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finterai&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Iteratively](https://www.g2.com/products/iteratively/reviews)

Iteratively helps data teams, product managers and engineers come together around defining, instrumenting, and enforcing event tracking.

#### Who Is the Company Behind Iteratively?

- **Seller:** [Iteratively](https://www.g2.com/sellers/iteratively)
- **Year Founded:** 2019
- **HQ Location:** Seattle, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1faeed87ce9999748ca3130b9e5423195f39c8f8faee789a4d67f24e5f12de14&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fiteratively%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

[Identity Verification Software](https://www.g2.com/categories/identity-verification)

[Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)

[Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

[Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms)

[Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas)

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[Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP.

There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

- Provide a 360-degree view of the customer
- Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
- Unify customer profiles across systems
- Connect with other systems to allow marketers to execute campaigns
- Improve targeting for marketing campaigns

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