# Best Customer Data Platforms (CDP) - Page 11

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 26,900+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=22329&focus%5B%5D=1759)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Klaviyo, and Dotdigital.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=klaviyo&focus%5B%5D=dotdigital)

**Sponsored**

### Customer.io

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-03T23%3A14%3A17Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bplacement_resource_ids%5D%5B%5D=1674&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18316&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Fcountry%3D188%26page%3D11&secure%5Btoken%5D=75bf8cfb4e6895ce23455973269d0c44846cf211f25eab3acf1e4c98b0bb5205&secure%5Burl%5D=https%3A%2F%2Fwww.try.customer.io%2Fpaid%2Fdemo%2F%3Futm_medium%3Dads%26utm_source%3DG2%26utm_campaign%3Dg2_ppc_marketing_automation%26utm_term%3Ddemand%2520gen&secure%5Burl_type%5D=custom_url)

### [Appier AIXON](https://www.g2.com/products/appier-aixon/reviews)

AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience and run AI models to easily predict their future actions. Streamline Your Data From Different Sources AIXON creates a 360-degree view of your audience by unifying data across all platforms like apps, websites and CRM, and enriches your audience profiles with Appier’s unique cross-screen technology. Predict Customers' Future Actions in Real Time Powered by the scenario-based prediction with Auto-ML models, AIXON allows you to predict specific actions of your audience in real time, from conversions to churn and even the likelihood of users visiting a certain webpage. Generate Actionable Insights With Explainable AI AIXON’s explainable AI enables our customers to understand the rationale of our AI-driven decisions. AIXON is capable of textually and visually showing the most important variables to describe why certain decisions are made. The ability to explain the factors underlying the AI’s analysis is key to fostering trust in Appier’s AI technology, and avoid it being viewed as a mere “black box." Achieve Seamless Customer Engagement AIXON seamlessly integrates with your existing owned and paid channels, allowing you to amplify omnichannel marketing on AI-powered insights and ensure optimum customer experience. Boost Conversions With RFM AIXON automatically configures your audience segments into three most critical dimensions of attributes, RFM (Recency, Frequency, and Monetary), to help you better understand customer intent and take targeted actions to realize customers’ full profit potential.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Appier AIXON?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 10.0/10 (Category avg: 8.0/10)
- **Data Enrichment:** 10.0/10 (Category avg: 8.6/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Appier AIXON?

- **Seller:** [Appier](https://www.g2.com/sellers/appier)
- **Year Founded:** 2012
- **HQ Location:** Taipei, Taiwan
- **Twitter:** @GoAppier  
1,230 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6cde3d0006b233ec6e10fa759ee55b37d4aed0b0db32eb3a72e2232c47b3ecb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappier%2F&secure%5Burl_type%5D=linkedin_company_website)  
869 employees on LinkedIn®
- **Ownership:** TYO: 4180

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Appier AIXON?

**["Applying Prediction AI to Campaigns of a EC site"](https://www.g2.com/survey_responses/appier-aixon-review-9219681)**

**Rating:** 5.0/5.0 stars

_— Jovy C._

[Read full review](https://www.g2.com/survey_responses/appier-aixon-review-9219681)

**["An investment in AI helps drive our businesss, and % uplift shoot off the chart."](https://www.g2.com/survey_responses/appier-aixon-review-4654673)**

**Rating:** 4.5/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/appier-aixon-review-4654673)

#### What Are G2 Users Discussing About Appier AIXON?

- [What is Appier AIXON used for?](https://www.g2.com/discussions/what-is-appier-aixon-used-for)

### [CData Virtuality](https://www.g2.com/products/cdata-virtuality/reviews)

CData Virtuality - Data Virtualization for Flexible Data Architectures By uniquely combining data virtualization and physical data replication, CData Virtuality provides data teams the flexibility to always choose the right method for the specific requirement. It is an enabler for Data Fabric and Data Mesh by providing the self-service capabilities and data governance features that are indispensable for these frameworks. Enterprises around the world, such as BSH, PGGM, PartnerRe or Crédit Agricole use CData Virtuality to build modern data architectures that meet today’s and tomorrow’s business requirements. Imprint: https://www.cdata.com/company/legal/impressum/ Privacy notice: https://www.cdata.com/company/legal/privacy/

**Average Rating:** 4.7/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate CData Virtuality?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 10.0/10 (Category avg: 8.0/10)
- **Data Enrichment:** 10.0/10 (Category avg: 8.6/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind CData Virtuality?

- **Seller:** [CData](https://www.g2.com/sellers/cdata)
- **Year Founded:** 2014
- **HQ Location:** Chapel Hill, NC
- **Twitter:** @cdatasoftware  
2,000 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3eb5efb603f85fae6f7a06719b547ca60bb7272169970e0357460242b5d20fb3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcdatasoftware%2F&secure%5Burl_type%5D=linkedin_company_website)  
500 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 65% Medium, 35% Small

#### What Are Recent G2 Reviews of CData Virtuality?

**["Great ETL tool"](https://www.g2.com/survey_responses/cdata-virtuality-review-9525797)**

**Rating:** 4.5/5.0 stars

_— Pierre B._

[Read full review](https://www.g2.com/survey_responses/cdata-virtuality-review-9525797)

**["Powerful Business Intelligence Tool"](https://www.g2.com/survey_responses/cdata-virtuality-review-8933588)**

**Rating:** 4.5/5.0 stars

_— Stefan Z._

[Read full review](https://www.g2.com/survey_responses/cdata-virtuality-review-8933588)

#### What Are G2 Users Discussing About CData Virtuality?

- [What is Data Virtuality used for?](https://www.g2.com/discussions/what-is-data-virtuality-used-for)

### [Cohorts AI](https://www.g2.com/products/cohorts-ai/reviews)

An intelligent customer segmentation and behavioral analysis AI that transforms how you understand and engage with your customers. Cohorts AI identifies the “range” of usage patterns customers generate when using software and maps each customer’s journey through your product, revealing the usage patterns that define adoption and growth from tens of billions of telemetry events. The enriched view of customers’ usage is then indexed by business KPIs such as ARR, Net Dollar Retention (NDR) and Support Effort to advance or control product adoption that drives “Cohort shift”. Cohorts AI empowers Product Management, Marketing & GTM StratOps to understand the true range of usage and how best to lead customers through product adoption. This allows leaders to pinpoint friction, drive feature adoption, and position the right feature or action at the right time. By connecting usage behavior with business outcomes, Cohorts AI enables teams to take action at scale through the full lifecycle of product adoption and usage.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Cohorts AI?

- **Predictive Modeling:** 10.0/10 (Category avg: 8.0/10)
- **Expandability:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Cohorts AI?

- **Seller:** [QuadSci](https://www.g2.com/sellers/quadsci)
- **HQ Location:** New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=477137a06d843fa53c2ada42e36c0855653069a0d052609de41ea2a5feacf7ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fquadsci-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Do G2 Reviewers Say About Cohorts AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional responsiveness** of Cohorts AI's customer support team, enhancing communication and solution efficiency.
- Users value the **accurate customer segmentation** from Cohorts AI, enhancing decision-making and marketing strategies.
- Users value the **easy integration** of Cohorts AI, enabling seamless connections and meaningful engagement with customers.
- Users appreciate the **custom journey creation** in Cohorts AI, enabling informed decisions for targeted customer engagement.

##### Cons

- Users find **tracking limitations** frustrating, as cohort updates occur only 12 times a year, delaying insights on changes.

#### What Are Recent G2 Reviews of Cohorts AI?

**["Turning Telemetry into Customer Cohorts with Unsupervised AI"](https://www.g2.com/survey_responses/cohorts-ai-review-12326226)**

**Rating:** 5.0/5.0 stars

_— Brad D._

[Read full review](https://www.g2.com/survey_responses/cohorts-ai-review-12326226)

### [ConvertLab](https://www.g2.com/products/convertlab/reviews)

One-stop marketing cloud Digital Marketing Hub, the boost engine for business growth

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate ConvertLab?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 6.7/10 (Category avg: 8.6/10)
- **Expandability:** 6.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind ConvertLab?

- **Seller:** [ConvertLab](https://www.g2.com/sellers/convertlab)
- **Year Founded:** 2015
- **HQ Location:** Shanghai, CN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb7239f72f1327a0f65ab2dd98d9abf050f432d44ed85603164c50b68b9693ec&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconvertlab-dmhub&secure%5Burl_type%5D=linkedin_company_website)  
110 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Do G2 Reviewers Say About ConvertLab?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate how ConvertLab enhances **time efficiency** , allowing teams to deliver results quickly and effectively.
- Users praise the **user-friendly UI/UX** of ConvertLab, enabling teams to create impressive dashboards effortlessly.
- Users appreciate the **user-friendly UI/UX** of ConvertLab, enabling efficient dashboard creation and saving valuable time.

##### Cons

- Users experience **integration issues** due to difficult app connectivity and inadequate documentation, hindering effective use of advanced features.
- Users find the **steep learning curve** frustrating due to inadequate documentation and integration challenges with other apps.

#### What Are Recent G2 Reviews of ConvertLab?

**["Amazing customer data visualization tool"](https://www.g2.com/survey_responses/convertlab-review-10568879)**

**Rating:** 4.5/5.0 stars

_— Naman J._

[Read full review](https://www.g2.com/survey_responses/convertlab-review-10568879)

### [Customer Link](https://www.g2.com/products/customer-link/reviews)

Customer Link is a customer data platform that organizations can use to control their future, right now. Combine and augment data into integrated views of individuals, households, and segments of consumers or businesses. Institutionalize real-time decisioning with PwC’s AI models. Activate personalized, omni-channel engagement.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Customer Link?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Customer Link?

- **Seller:** [PwC](https://www.g2.com/sellers/pwc)
- **Year Founded:** 1998
- **HQ Location:** United Kingdom
- **Twitter:** @PwC  
203,971 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a9f8b5ae7cf89c269cf1209abec25373c2a581d97f8f0a0ed444d46b865e89d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1044%2F&secure%5Burl_type%5D=linkedin_company_website)  
296,620 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Customer Link?

**["Customer Link : it does unlock insights"](https://www.g2.com/survey_responses/customer-link-review-9106308)**

**Rating:** 4.0/5.0 stars

_— Sumeet J._

[Read full review](https://www.g2.com/survey_responses/customer-link-review-9106308)

### [Decide AI](https://www.g2.com/products/decide-ai-decide-ai/reviews)

Decide AI is a Customer Data Platform (Saas) powered with AI algorithms in order to: - Unify all customer data from any type of sources (CRM, Analytics, Marketing automation, DMP, website, apps, ...) - Build a 360° Customer view - Improve Data Quality - Score Clients/Prospects/Content - Create dynamic segment & activate them - Track the Customer journey from the 1st click to the sale - Optmize ROI of your digital customer acquisiton campaigns

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Decide AI?

- **Predictive Modeling:** 6.7/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.3/10 (Category avg: 8.6/10)
- **Expandability:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Decide AI?

- **Seller:** [Decide AI](https://www.g2.com/sellers/decide-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Decide AI?

**["Finally, a quick and easy to set up CDP"](https://www.g2.com/survey_responses/decide-ai-review-5209144)**

**Rating:** 4.0/5.0 stars

_— Grégory S._

[Read full review](https://www.g2.com/survey_responses/decide-ai-review-5209144)

### [decile](https://www.g2.com/products/decile/reviews)

Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Identify high-value customer personas and the products that resonate with them to guide acquisition efforts. Improve retention with a deeper understanding of your customer’s lifecycle. Activate your learnings by syncing data to key marketing platforms.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate decile?

- **Has the product been a good partner in doing business?:** 3.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind decile?

- **Seller:** [decile](https://www.g2.com/sellers/decile)
- **Year Founded:** 2020
- **HQ Location:** Washington, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64060ebd26d35e2ea0b8d6128261d27011942ac6b454080bfb65a8d77a3840b9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdecile%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of decile?

**["Analytics solution for gaining insights in ecom activity."](https://www.g2.com/survey_responses/decile-review-8337668)**

**Rating:** 4.0/5.0 stars

_— Gurpreet Singh N._

[Read full review](https://www.g2.com/survey_responses/decile-review-8337668)

### [Hardal](https://www.g2.com/products/hardal/reviews)

Hardal is a server-side data analytics platform that connects your accurate first-party (1PD) data from your website and mobile apps to any destination.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Hardal?

- **Seller:** [Bubrise](https://www.g2.com/sellers/bubrise)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee0177000587dd05f3116914a22c5bd1689c4ce375ee19760941d1a2af2f1161&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fusehardal%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Hardal?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Hardal, benefiting from its lightweight and user-friendly design.
- Users appreciate the **user-friendly and privacy-focused insights** offered by Hardal for web 2 & 3 analytics.
- Users appreciate the **privacy-focused insights** of Hardal, offering an easy and cookieless analytics experience.
- Users appreciate the **user-friendly interface** of Hardal, finding it easy to navigate and utilize effectively.

#### What Are Recent G2 Reviews of Hardal?

**["Privacy focused and cookieless tool"](https://www.g2.com/survey_responses/hardal-review-8251578)**

**Rating:** 4.5/5.0 stars

_— Jainam J._

[Read full review](https://www.g2.com/survey_responses/hardal-review-8251578)

### [Hariken](https://www.g2.com/products/hariken/reviews)

Hariken is a platform that uses predictable analytics to Analyze, Segment, Trade, Activate and Predict web-site traffic data, generating insights and optimizing the efficiency of digital marketing, more specifically through statistics and programmatic media.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Hariken?

- **Seller:** [Hariken](https://www.g2.com/sellers/hariken)
- **Year Founded:** 2015
- **HQ Location:** Curitiba, BR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af434439954129e19a68b99a1f9a90b133157c4d16d2f1b9f72201d98ed290eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhariken&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Hariken?

**["Analytics"](https://www.g2.com/survey_responses/hariken-review-657328)**

**Rating:** 4.0/5.0 stars

_— Verified User in Public Policy_

[Read full review](https://www.g2.com/survey_responses/hariken-review-657328)

#### What Are G2 Users Discussing About Hariken?

- [What is Hariken used for?](https://www.g2.com/discussions/what-is-hariken-used-for)

### [Kevel Audience](https://www.g2.com/products/kevel-audience/reviews)

Kevel Audience (previously Velocidi) is a unique CDP that is built for retailers, built private and secure, and built by a team that understands and cares about your success. Our retail focused CDP has helped companies like yours increase average revenue per session by 20% and conversion rates by 16% by creating audiences using behavioral data for personalized onsite promotions. Unlike other CDP’s, ours is built specifically for retail with over 95+ retail specific attributes to segment customers by out-of-the-box. Brands use these retail specific events and our machine learning predictive algorithms to automatically recommend and create segments that would be impossible to create by simple historical analysis. Kevel Audience is prepared for a privacy-first future, which is why we dedicate an individual data infrastructure that your team can own. This ensures your company is ready for a privacy-first future and puts your legal and security teams at ease. And we make it easy too: our team will be there every step of the way from onboarding, to testing, to consultative recommendations to get you and your partners taking full advantage of our retail-ready solution.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Kevel Audience?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 10.0/10 (Category avg: 8.0/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Kevel Audience?

- **Seller:** [Velocidi](https://www.g2.com/sellers/velocidi)
- **Year Founded:** 2009
- **HQ Location:** New York, US
- **Twitter:** @Velocidi  
1,654 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3596093e7719596b9038392e2e95f96f1bff04082af7c3c5e28027ac2275edc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvelocidi%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Kevel Audience?

**["Leveraging 1st party data to tune audiences and deliver incremental growth."](https://www.g2.com/survey_responses/kevel-audience-review-4533320)**

**Rating:** 4.5/5.0 stars

_— Angus J._

[Read full review](https://www.g2.com/survey_responses/kevel-audience-review-4533320)

#### What Are G2 Users Discussing About Kevel Audience?

- [What is Velocidi used for?](https://www.g2.com/discussions/what-is-velocidi-used-for)

### [LeadBoxer](https://www.g2.com/products/leadboxer/reviews)

LeadBoxer is a powerful B2B lead generation and sales intelligence platform that helps businesses identify, qualify, and manage prospects in real time. Instead of waiting for potential customers to fill in forms, LeadBoxer turns anonymous website visitors into actionable leads by combining website visitor identification, data enrichment, and lead scoring in one easy-to-use solution. At the core of LeadBoxer is website visitor tracking technology that reveals which companies are engaging with your content. By connecting IP-to-company resolution with firmographic and behavioral data, LeadBoxer uncovers the organizations behind your web traffic. Every visit is automatically enriched with details such as company size, industry, and location, giving your sales team the context they need to prioritize outreach. Beyond identification, LeadBoxer excels at lead qualification. With custom lead scoring, you can set rules that match your ideal customer profile (ICP) and buyer personas. Whether you focus on enterprise accounts, SMBs, or niche markets, LeadBoxer highlights the most valuable opportunities based on behavior, intent, and fit. This ensures your team spends time on prospects that are most likely to convert. To simplify lead management, LeadBoxer integrates seamlessly with your existing tech stack. The platform connects to popular CRMs, marketing automation tools, and email platforms, ensuring your leads flow directly into the workflows you already use. With flexible APIs and Zapier integrations, data can be pushed wherever it’s needed to support your sales and marketing pipeline. Security and compliance are also central to LeadBoxer’s offering. All data is processed and stored in ISO 27001-certified, GDPR-compliant data centers in Europe, giving you peace of mind while handling sensitive customer information. Whether you are a marketing team looking to boost inbound conversion, or a sales organization that wants to uncover hidden opportunities, LeadBoxer delivers the insights you need. By bridging the gap between anonymous web traffic and qualified leads, it empowers businesses to shorten sales cycles, increase engagement, and grow revenue. Start using LeadBoxer today to see who is visiting your website, discover your warmest leads, and turn traffic into measurable business growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate LeadBoxer?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind LeadBoxer?

- **Seller:** [LeadBoxer](https://www.g2.com/sellers/leadboxer)
- **Year Founded:** 2014
- **HQ Location:** Amsterdam, NL
- **Twitter:** @lead\_boxer  
1,822 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f5116656e9c2901ccada58953b70fb576c9aa3301e1b4779043d2ce0051297b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadboxer%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of LeadBoxer?

**["Simple to use, effective results!"](https://www.g2.com/survey_responses/leadboxer-review-742915)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/leadboxer-review-742915)

**["Good tool for b2b"](https://www.g2.com/survey_responses/leadboxer-review-728688)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Services_

[Read full review](https://www.g2.com/survey_responses/leadboxer-review-728688)

#### What Are G2 Users Discussing About LeadBoxer?

- [What is LeadBoxer used for?](https://www.g2.com/discussions/what-is-leadboxer-used-for)

### [Manthan Customer360](https://www.g2.com/products/manthan-customer360/reviews)

Aggregate data from first and third party data sources and manage it effectively to get a better understanding of every customer.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Manthan Customer360?

- **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.3/10 (Category avg: 8.6/10)
- **Expandability:** 6.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Manthan Customer360?

- **Seller:** [Manthan Software Services](https://www.g2.com/sellers/manthan-software-services)
- **Year Founded:** 2004
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=72bf50ddd0c6eaaa93df876755a85e0e749c7a89e2bf03cc3dd05d625e34a922&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F29460%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Manthan Customer360?

**["Manthan Customer 360 is the ultimate next generation tool for Data Management and Analytics"](https://www.g2.com/survey_responses/manthan-customer360-review-4224455)**

**Rating:** 4.0/5.0 stars

_— Syed D._

[Read full review](https://www.g2.com/survey_responses/manthan-customer360-review-4224455)

#### What Are G2 Users Discussing About Manthan Customer360?

- [What is Manthan Customer360 used for?](https://www.g2.com/discussions/what-is-manthan-customer360-used-for)

### [Mortar AI](https://www.g2.com/products/mortar-ai/reviews)

A powerful Customer Data Platform. Australian-based SaaS start-up with a team of 40 disrupting how businesses use first-party data to make better business decisions. Mortar AI is your next-generation CDP (customer data platform) that cleans, analyses, and unifies all of your fragmented data into a single, easy-to-use dashboard in real time giving you an overall view of your whole business at a glance so you can make smarter business decisions. Mortar AI also gives you the power to create your own programmatic digital media campaigns - even with the death of third party cookies. No agencies, no set-up fees, no hassle! Master your data, build your market.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Mortar AI?

- **Seller:** [Mortar Ai](https://www.g2.com/sellers/mortar-ai)
- **Year Founded:** 2020
- **HQ Location:** Adelaide, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d6e8d447ae408793f9569fb35b27ff24621845e68d871437b9012a3a4dbc02ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmortarcdp%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Mortar AI?

**["wow. my business condensed to one page"](https://www.g2.com/survey_responses/mortar-ai-review-6879038)**

**Rating:** 5.0/5.0 stars

_— Verified User in Accounting_

[Read full review](https://www.g2.com/survey_responses/mortar-ai-review-6879038)

### [next4biz CRM](https://www.g2.com/products/next4biz-crm/reviews)

Next4biz CRM is a new generation CRM with digital behavior analysis, marketing & sales automation, and AI powered end-to-end customer service management features. Marketing & sales features: - Integration to legacy systems with data deduplication - Customer’s digital footprint monitoring - Dynamic segmentation, KPI and scorecard management - Rule-based marketing & sales automation - Opportunity and task management Customer service management features: - Omnichannel communication - AI powered complaint categorization - User interface and agent script design for categories - End-to-end complaint management with workflows - Knowledge base and self service Next4biz CRM is a no-code solution bringing less IT dependency and more agility for sales & service teams. Next4biz CRM can be 2-way integrated with other systems. Next4biz CRM is compliant with GDPR, CCPA, KVKK.

**Average Rating:** 2.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate next4biz CRM?

- **Has the product been a good partner in doing business?:** 1.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind next4biz CRM?

- **Seller:** [Next4biz](https://www.g2.com/sellers/next4biz)
- **Year Founded:** 2006
- **HQ Location:** İstanbul, Kadıköy
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d56721ada226aafb777ac29a531b5b2a08e14f1121e8a2cd8ef01d602f41874&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnext4biz%2F&secure%5Burl_type%5D=linkedin_company_website)  
64 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About next4biz CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of next4biz CRM, finding it uncomplicated compared to other complex options.
- Users find the **intuitive design** of next4biz CRM refreshing, as it simplifies their experience compared to other options.
- Users appreciate the **simplicity** of next4biz CRM, finding it easy to use compared to more complex options.
- Users appreciate the **simplicity** of next4biz CRM, finding it easy to use compared to other complex systems.
- Users appreciate the **user-friendly design** of next4biz CRM, finding it easy to navigate compared to other systems.

##### Cons

- Users are frustrated by the **poor customer support** , with chat representatives unable to adequately answer questions.
- Users express frustration with the **poor support** in next4biz CRM, lacking responsive assistance for their inquiries.
- Users feel frustrated by the **lack of responsive chat support** , leaving questions unanswered during critical moments.

#### What Are Recent G2 Reviews of next4biz CRM?

**["A software system where I can efficiently manage my sales and product management activities."](https://www.g2.com/survey_responses/next4biz-crm-review-9457530)**

**Rating:** 4.0/5.0 stars

_— Elçin B._

[Read full review](https://www.g2.com/survey_responses/next4biz-crm-review-9457530)

### [Nominow](https://www.g2.com/products/nominow/reviews)

Nominow is a RealCDP for Mid-sized/Enterprise B2C companies that have a combination of online and offline channels. Think retail, fashion, sports, events, automotive. Organizations that have customer journeys touching both the on and offline world. With its core functionalities in integration, unification and orchestration efforts Nominow integrates your customer tech stack seamlessly providing real-time capabilities for all your activation channels. Loved by MarTech, Data & CX teams.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Nominow?

- **Seller:** [Nominow](https://www.g2.com/sellers/nominow)
- **Year Founded:** 2015
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b37737ebefbed1196ca93f350913a1efc7b1d2aa2ccfcfa0efdb86a58e141eec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnominow%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Nominow?

**["Your future right hand in order to really "get" your customers"](https://www.g2.com/survey_responses/nominow-review-1134634)**

**Rating:** 5.0/5.0 stars

_— Maria Daniela C._

[Read full review](https://www.g2.com/survey_responses/nominow-review-1134634)

#### What Are G2 Users Discussing About Nominow?

- [What is Nominow used for?](https://www.g2.com/discussions/what-is-nominow-used-for)

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[Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP.

There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

- Provide a 360-degree view of the customer
- Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
- Unify customer profiles across systems
- Connect with other systems to allow marketers to execute campaigns
- Improve targeting for marketing campaigns

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