# Best Customer Data Platforms (CDP) with Campaign Capabilities - Page 2

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,000+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=22329&focus%5B%5D=3435)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Klaviyo, and Brevo Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=klaviyo&focus%5B%5D=brevo-marketing-platform)

**Sponsored**

### ePayPolicy

Over 10,000 insurance companies trust ePayPolicy to speed up inefficient payments with an easy-to-use, connected platform. Secure, online ACH and credit card payments, daily check collection and payables network tools, all within a single dashboard. Time-saving management system integrations ensure your accounting team is just as delighted as your customers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-10T14%3A27%3A14Z&secure%5Bdisplayable_resource_id%5D=598&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=119051&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=119051&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%2Ff%2Fcampaign%3Ffilters%255BCDP%2BSolution%2BType%255D%255B%255D%3D630%26page%3D2&secure%5Btoken%5D=df10cdb741bc973f476e2e9e0ded76f9e7ca3d068d64eab3b1484ead36a5c9cc&secure%5Burl%5D=https%3A%2F%2Fepaypolicy.com&secure%5Burl_type%5D=company_website)

### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate Zeta Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 6.9/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.5/10 (Category avg: 8.6/10)
- **Expandability:** 7.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Zeta Marketing Platform?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** zetaglobal.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 38% Large

#### What Do G2 Reviewers Say About Zeta Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

##### Cons

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

**["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

### [Listrak](https://www.g2.com/products/listrak/reviews)

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success.

**Average Rating:** 4.5/5.0

**Total Reviews:** 300

#### How Do G2 Users Rate Listrak?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.1/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.7/10 (Category avg: 8.6/10)
- **Expandability:** 7.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Listrak?

- **Seller:** [Listrak](https://www.g2.com/sellers/listrak)
- **Company Website:** www.listrak.com
- **Year Founded:** 1999
- **HQ Location:** Lititz, PA
- **Twitter:** @Listrak  
3,182 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104945efaae81184c7477285bf63c97327eb36d00bbf5a312777b7cadebc6e64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F118908%2F&secure%5Burl_type%5D=linkedin_company_website)  
246 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 56% Medium, 33% Small

#### What Do G2 Reviewers Say About Listrak?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Listrak for its **exceptional customer support** , praising their knowledgeable and responsive team dedicated to client success.
- Users find Listrak to be **easy to navigate** , efficiently consolidating marketing efforts across multiple channels in one platform.
- Users value the **exceptional account management support** from Listrak, fostering strong partnerships and enhancing their marketing efforts.
- Users appreciate Listrak for its **unified cross-channel experience** , enhancing marketing efficiency through integrated email and SMS capabilities.
- Users value the **automation efficiency** of Listrak, streamlining marketing efforts through a seamless cross-channel experience.

##### Cons

- Users often find the **learning curve steep** , requiring significant support to navigate Listrak's complex features.
- Users find Listrak's interface **not intuitive** , leading to cumbersome navigation and frustrating user experiences.
- Users find Listrak to have a **difficult learning curve** , requiring extensive support and technical knowledge for effective use.
- Users find Listrak's **limited features** challenging, especially for advanced design and campaign setup without technical support.
- Users report **slow performance** in Listrak, affecting usability and the effectiveness of product recommendations across browsers.

#### What Are Recent G2 Reviews of Listrak?

**["Game-Changer for B2B E-Commerce Automation"](https://www.g2.com/survey_responses/listrak-review-12448237)**

**Rating:** 4.0/5.0 stars

_— Hagner H._

[Read full review](https://www.g2.com/survey_responses/listrak-review-12448237)

**["Unifies E-commerce Marketing, Boosting Sales"](https://www.g2.com/survey_responses/listrak-review-12449307)**

**Rating:** 4.0/5.0 stars

_— Sebastian R._

[Read full review](https://www.g2.com/survey_responses/listrak-review-12449307)

#### What Are G2 Users Discussing About Listrak?

- [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for)

### [Raptor by Ibexa](https://www.g2.com/products/raptor-by-ibexa/reviews)

Raptor Services is a specialized Personalization and Customer Data Platform (CDP) designed to assist brands in understanding and engaging with their customers more effectively. By leveraging advanced data analytics and user behavior recognition across multiple channels, Raptor empowers businesses to deliver tailored experiences that resonate with their audience. Raptor's CDP is particularly valuable for brands seeking to enhance customer interactions and drive conversion rates through personalized marketing strategies. The target audience for Raptor includes marketing and CRM teams, e-commerce businesses, and customer experience professionals who are focused on optimizing their engagement strategies. With the increasing demand for personalized content and recommendations, brands that utilize Raptor can effectively harness customer data to create meaningful interactions. This is especially crucial in today’s competitive market, where understanding consumer behavior is key to retaining customers and fostering loyalty. Raptor offers a variety of use cases that cater to different aspects of customer engagement. For instance, brands can utilize the platform to analyze user behavior across various touchpoints, allowing for the identification of trends and preferences. This insight enables companies to craft personalized recommendations that enhance the shopping experience. Additionally, the platform facilitates seamless data activation across channels, ensuring that marketing efforts are cohesive and targeted, ultimately leading to improved conversion rates and customer satisfaction. Key features of Raptor include robust data integration capabilities, real-time analytics, and customizable user interfaces. The platform allows businesses to consolidate data from various sources, providing a holistic view of customer interactions. Real-time analytics enable brands to respond promptly to user behavior, making it possible to adjust marketing strategies on the fly. Furthermore, the customizable interface allows users to tailor the platform to their specific needs, ensuring that they can access the information and tools necessary for their unique marketing objectives. By offering a comprehensive solution for personalization and data management, Raptor Services stands out in the market as a vital tool for brands aiming to enhance their customer engagement strategies. The ability to recognize and respond to user behavior across channels not only improves workflows but also enriches the overall user experience, making it an essential resource for any brand looking to thrive in a data-driven landscape.

**Average Rating:** 4.7/5.0

**Total Reviews:** 94

#### How Do G2 Users Rate Raptor by Ibexa?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.7/10 (Category avg: 8.6/10)
- **Expandability:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Raptor by Ibexa?

- **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa)
- **Company Website:** www.ibexa.co
- **Year Founded:** 1999
- **HQ Location:** Oslo, Norway
- **Twitter:** @IBEXA  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d08b4f1e8ca424ba7be9e320933355ce2bfe432f219154446bebc097ba51082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fibexa&secure%5Burl_type%5D=linkedin_company_website)  
159 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 46% Medium, 36% Small

#### What Do G2 Reviewers Say About Raptor by Ibexa?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional customer support** from Raptor, consistently praising their professional and responsive assistance.
- Users commend Raptor for its **helpful support** and effective solutions that enhance their business operations and customer experience.
- Users value the **personalization capabilities** of Raptor, enhancing customer experiences through tailored recommendations and insights.
- Users value the **extensive customization** options of Raptor, enhancing their business's effectiveness and customer experience.
- Users praise the **ease of use** of Raptor, highlighting its quick installation and effective personalization tools.

##### Cons

- Users experience **complex implementation** challenges with Raptor, leading to confusion and extended development times during setup.
- Users experience **delays** with Raptor's implementation and updates, leading to confusion and extra development work.
- Users find the **cost to be steep** , especially for small businesses and those new to personalization.
- Users note the **lack of auto-generated audiences** in Raptor complicates initial data setup and usage for customer insights.
- Users experience **implementation delays** with Raptor, finding it slower to integrate with existing systems compared to competitors.

#### What Are Recent G2 Reviews of Raptor by Ibexa?

**["A professional partnership – even when things get tough"](https://www.g2.com/survey_responses/raptor-by-ibexa-review-11942206)**

**Rating:** 4.5/5.0 stars

_— Anette B._

[Read full review](https://www.g2.com/survey_responses/raptor-by-ibexa-review-11942206)

**["The smart and simple way to do personalisation"](https://www.g2.com/survey_responses/raptor-by-ibexa-review-11941605)**

**Rating:** 4.0/5.0 stars

_— Nikolaj E._

[Read full review](https://www.g2.com/survey_responses/raptor-by-ibexa-review-11941605)

### [Totango](https://www.g2.com/products/totango/reviews)

Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales methodology to transform how companies prove customer ROI, drive retention, and earn expansion. The Customer Growth Platform includes Totango Customer Success and Unison Customer Intelligence. Each of these solutions plays a distinct role in the Customer-Led Growth through value realization methodology. Totango Customer Success focuses on tracking customer health and engagement, enabling teams to proactively address potential issues and foster long-term relationships. Unison Customer Intelligence aggregates data from multiple sources, offering insights that help organizations understand customer behavior and preferences. Totango's target audience and target buyers include mid-sized to large enterprises across various industries that prioritize customer retention, renewals, and expansion and that generally rely on subscription-based models, where maintaining customer loyalty is critical to their revenue growth. Key features of Totango include customizable dashboards, real-time analytics, and automated workflows. These tools enable users to visualize customer data effectively, monitor key performance indicators, and automate routine tasks, thereby enhancing efficiency. The platform also supports collaboration among teams, allowing for seamless communication and alignment on customer goals. By providing actionable insights, Totango empowers organizations to refine their revenue strategies and make informed decisions that drive growth. Overall, Totango stands out as a leader in the Customer Success category by offering a holistic approach to managing customer relationships. Its integration of various tools and functionalities allows enterprises to gain a deeper understanding of their customers, ultimately leading to improved satisfaction and loyalty. By investing in Totango, organizations can position themselves for long-term success in an increasingly competitive landscape.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,140

#### How Do G2 Users Rate Totango?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.1/10 (Category avg: 8.6/10)
- **Expandability:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Totango?

- **Seller:** [Totango](https://www.g2.com/sellers/totango)
- **Company Website:** www.totango.com
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ca1d4406b1442de250192896a32c751981491e45014b5bb40827df34236&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F760976%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, CSM
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 57% Medium, 22% Small

#### What Do G2 Reviewers Say About Totango?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Totango's interface **easy to use and set up** , enhancing their ability to track accounts efficiently.
- Users value the **excellent customer support** from Totango, enhancing their management experience with valuable insights.
- Users appreciate the **functionality** of Totango, enabling seamless tracking, campaign setup, and reporting in one application.
- Users appreciate the **customization options** in Totango, enhancing their ability to track metrics and engage customers effectively.
- Users value the **efficiency** of Totango, enhancing productivity with seamless integrations and streamlined workflows for customer management.

##### Cons

- Users find the **steep learning curve** challenging due to overwhelming data and a lack of educational resources.
- Users find **integration issues** with Totango challenging, as they can be manual and difficult to maintain.
- Users find the **missing features** in Totango frustrating, particularly for managing complex business models and drafts.
- Users find **limited customization** in Totango, making it challenging to tailor the experience without technical assistance.
- Users find the **steep learning curve** challenging, struggling with collaboration and functionality in Totango's interface.

#### What Are Recent G2 Reviews of Totango?

**["Risk evaluation and health scoring"](https://www.g2.com/survey_responses/totango-review-9508942)**

**Rating:** 4.0/5.0 stars

_— Dragomir L._

[Read full review](https://www.g2.com/survey_responses/totango-review-9508942)

**["Beautiful, Visual Customer Data Platform That Beats Spreadsheets"](https://www.g2.com/survey_responses/totango-review-12594697)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/totango-review-12594697)

#### What Are G2 Users Discussing About Totango?

- [What is Totango used for?](https://www.g2.com/discussions/what-is-totango-used-for) - 1 upvote

### [BuyerGenomics](https://www.g2.com/products/buyergenomics/reviews)

BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth.

**Average Rating:** 4.9/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate BuyerGenomics?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 9.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.5/10 (Category avg: 8.6/10)
- **Expandability:** 9.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind BuyerGenomics?

- **Seller:** [BuyerGenomics](https://www.g2.com/sellers/buyergenomics)
- **HQ Location:** New York, New York
- **Twitter:** @BuyerGenomics  
22 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741478c7996b9b363e26e62645865037a55ea74ee18162f16458fe6e540ed9cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27236578%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About BuyerGenomics?

_AI-generated summary from verified user reviews_

##### Pros

- Users note the **significant business growth** achieved with BuyerGenomics, aligning perfectly with their budget and customer preferences.
- Users praise **effective business support** from BuyerGenomics, aligning well with budget and customer preferences for success.
- Users praise the **exceptional customer service** of BuyerGenomics, highlighting their responsiveness and support.
- Users commend the **exceptional customer service** of BuyerGenomics, enhancing their overall experience with the product.

##### Cons

- Users experience a **steep learning curve** initially, but the tool becomes beneficial with time and practice.

#### What Are Recent G2 Reviews of BuyerGenomics?

**["On of the best software for marketing"](https://www.g2.com/survey_responses/buyergenomics-review-10626304)**

**Rating:** 5.0/5.0 stars

_— priyanshu r._

[Read full review](https://www.g2.com/survey_responses/buyergenomics-review-10626304)

**["Obsessed with BG on every level as it pertains to email marketing!"](https://www.g2.com/survey_responses/buyergenomics-review-8524475)**

**Rating:** 5.0/5.0 stars

_— Kristy W._

[Read full review](https://www.g2.com/survey_responses/buyergenomics-review-8524475)

#### What Are G2 Users Discussing About BuyerGenomics?

- [What is BuyerGenomics used for?](https://www.g2.com/discussions/what-is-buyergenomics-used-for)

### [Blueshift](https://www.g2.com/products/blueshift/reviews)

Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare.

**Average Rating:** 4.4/5.0

**Total Reviews:** 273

#### How Do G2 Users Rate Blueshift?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.4/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.7/10 (Category avg: 8.6/10)
- **Expandability:** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Blueshift?

- **Seller:** [Blueshift Labs](https://www.g2.com/sellers/blueshift-labs)
- **Company Website:** blueshift.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, CA
- **Twitter:** @blueshiftlabs  
1,884 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f3eb1dabe4e77f181273bcd8dfd1dbe5ba266098b141c4c9ac1ea1072c3278ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3768967%2F&secure%5Burl_type%5D=linkedin_company_website)  
81 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Email Marketing Manager, Email Marketing Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 53% Medium, 34% Small

#### What Do G2 Reviewers Say About Blueshift?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Blueshift to be **easy to learn and user-friendly** , making onboarding and building email journeys straightforward.
- Users value the **responsive customer support** of Blueshift, appreciating quick assistance and helpful training resources.
- Users value the **advanced features and seamless integration** of Blueshift, enhancing customer engagement and marketing effectiveness.
- Users value Blueshift for its **advanced AI personalization** capabilities, enhancing customer engagement through tailored marketing experiences.
- Users appreciate the **powerful segmentation capabilities** of Blueshift, enabling targeted communication and advanced personalization.

##### Cons

- Users find the **learning curve steep** , requiring significant resources and training to effectively utilize Blueshift.
- Users find Blueshift's **missing features** in reporting and workflow builders hinder their overall experience and usability.
- Users find the **lack of essential features** frustrating, but appreciate the support team's responsiveness to requests.
- Users find Blueshift's **complexity** challenging, noting difficulties in reporting and navigating the platform effectively.
- Users find Blueshift to be **expensive** , making it challenging for smaller teams and businesses to afford.

#### What Are Recent G2 Reviews of Blueshift?

**["Powerful Blueshift Functionality That Brings Enterprise Features to Hospitality"](https://www.g2.com/survey_responses/blueshift-review-12824266)**

**Rating:** 5.0/5.0 stars

_— Bryce P._

[Read full review](https://www.g2.com/survey_responses/blueshift-review-12824266)

**["Blueshift - Dependable Performance & Seamless Integration"](https://www.g2.com/survey_responses/blueshift-review-10016435)**

**Rating:** 4.0/5.0 stars

_— SALMAN S._

[Read full review](https://www.g2.com/survey_responses/blueshift-review-10016435)

#### What Are G2 Users Discussing About Blueshift?

- [What is Blueshift used for?](https://www.g2.com/discussions/what-is-blueshift-used-for)

### [Ortto](https://www.g2.com/products/ortto/reviews)

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 610

#### How Do G2 Users Rate Ortto?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 6.6/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.7/10 (Category avg: 8.6/10)
- **Expandability:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Ortto?

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** ortto.com
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto  
180 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eeab78941023bd93b8b98b16672f6e9cb88c77f9c038adcded0c2f62f513eb02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fortto&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 27% Medium

#### What Do G2 Reviewers Say About Ortto?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless.
- Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance.
- Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly.
- Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform.
- Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making.

##### Cons

- Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall.
- Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use.
- Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs.
- Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively.
- Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential.

#### What Are Recent G2 Reviews of Ortto?

**["Automation options are incredible"](https://www.g2.com/survey_responses/ortto-review-8022737)**

**Rating:** 5.0/5.0 stars

_— Diana C._

[Read full review](https://www.g2.com/survey_responses/ortto-review-8022737)

**["Extensive Features, Fast Support, Great Value"](https://www.g2.com/survey_responses/ortto-review-12951693)**

**Rating:** 5.0/5.0 stars

_— Kenji S._

[Read full review](https://www.g2.com/survey_responses/ortto-review-12951693)

#### What Are G2 Users Discussing About Ortto?

- [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment
- [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot)
- [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot)

### [Hull](https://www.g2.com/products/hull/reviews)

Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases. It puts everyone customer-facing in your organization on the same page by creating one common set of customer data across the whole customer journey.

**Average Rating:** 4.6/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Hull?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 2.5/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.3/10 (Category avg: 8.6/10)
- **Expandability:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Hull?

- **Seller:** [Hull](https://www.g2.com/sellers/hull)
- **Year Founded:** 2013
- **HQ Location:** Atlanta, GA
- **Twitter:** @hull  
2,501 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8152d97a836b55517478f8522791bd238dd7d494fc2cee3ddcbf70084b8b5eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2853032%2F&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 49% Small, 49% Medium

#### What Are Recent G2 Reviews of Hull?

**["Flexibility of connectors is amazing"](https://www.g2.com/survey_responses/hull-review-6799854)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/hull-review-6799854)

**["Hull is awesome to connect all kind of data but reliability..."](https://www.g2.com/survey_responses/hull-review-4442394)**

**Rating:** 4.5/5.0 stars

_— Jordan C._

[Read full review](https://www.g2.com/survey_responses/hull-review-4442394)

### [Lytics](https://www.g2.com/products/lytics/reviews)

Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations.

**Average Rating:** 3.9/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate Lytics?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.7/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.1/10 (Category avg: 8.6/10)
- **Expandability:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Lytics?

- **Seller:** [Lytics](https://www.g2.com/sellers/lytics)
- **Year Founded:** 2012
- **HQ Location:** Portland, OR
- **Twitter:** @lytics  
1,268 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dfca0bcb2561cee926a8c6cfb0cbe68cc5104a03897fde611bcfe39082bbeeda&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2752977%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Publishing, Marketing and Advertising
- **Company Size:** 57% Medium, 27% Large

#### What Do G2 Reviewers Say About Lytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Lytics for its **effective audience activation** , enhancing retargeting and segmentation for better targeting outcomes.
- Users value Lytics for its **excellent data management capabilities** , enhancing retargeting and segmentation for effective targeting.
- Users value the **effective segmentation capabilities** of Lytics, enhancing their targeting and retargeting efforts significantly.
- Users value the **flexibility** of Lytics for effective retargeting and segmentation, enhancing their targeting strategies.
- Users value the **journey creation capabilities** of Lytics, enhancing retargeting and segmentation for improved targeting.

#### What Are Recent G2 Reviews of Lytics?

**["Game-Changer Platform for Marketers"](https://www.g2.com/survey_responses/lytics-review-8360493)**

**Rating:** 5.0/5.0 stars

_— Babita C._

[Read full review](https://www.g2.com/survey_responses/lytics-review-8360493)

**["Simple, Powerful UI with Seamless CDP Integrations"](https://www.g2.com/survey_responses/lytics-review-12639410)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/lytics-review-12639410)

#### What Are G2 Users Discussing About Lytics?

- [What is ActionIQ?](https://www.g2.com/discussions/what-is-actioniq)
- [What is lytics io?](https://www.g2.com/discussions/what-is-lytics-io)
- [What does Simon data do?](https://www.g2.com/discussions/what-does-simon-data-do)
- [What is lytics used for?](https://www.g2.com/discussions/what-is-lytics-used-for)

### [Amperity Customer Data Platform](https://www.g2.com/products/amperity-customer-data-platform/reviews)

Amperity helps brands act on trusted customer context. Its AI-powered Customer Data Platform resolves identity and unifies fragmented data with real-time signals, giving teams accurate, actionable context across marketing, service, analytics, and AI systems. Built for enterprises with complex customer data, Amperity creates continuously updated customer profiles that brands can trust. Marketing and data teams can use this context to build audiences, understand behavior, orchestrate journeys, and make more relevant decisions in real time, while maintaining control, privacy, and governance. More than 400 leading brands worldwide, including Alaska Airlines, DICK’S Sporting Goods, BECU, Virgin Atlantic, and Wyndham Hotels & Resorts, rely on Amperity to improve customer experiences and drive measurable growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.

**Average Rating:** 4.4/5.0

**Total Reviews:** 52

#### How Do G2 Users Rate Amperity Customer Data Platform?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.6/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.3/10 (Category avg: 8.6/10)
- **Expandability:** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Amperity Customer Data Platform?

- **Seller:** [Amperity](https://www.g2.com/sellers/amperity)
- **Company Website:** amperity.com
- **Year Founded:** 2016
- **HQ Location:** Seattle, Washington, United States
- **Twitter:** @amperity  
1,308 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=43bf4edb43df8ff396f1148f5e44f332e142a885d1f9a8615be56bdf4b085ae5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famperity%2F&secure%5Burl_type%5D=linkedin_company_website)  
295 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 45% Large, 36% Medium

#### What Do G2 Reviewers Say About Amperity Customer Data Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Amperity for its **analytics expertise** , providing clear insights from unified customer data for better decision-making.
- Users value the **data accuracy** of Amperity, as it provides a complete view of user behavior and preferences.
- Users appreciate the **ease of use** of Amperity, which simplifies data management and boosts insight generation.
- Users value the **unified customer data** provided by Amperity for clear and actionable insights.
- Users value the **AI-driven identity resolution** in Amperity for its effectiveness in building first-party identity graphs swiftly.

##### Cons

- Users express concerns about **access control issues** , highlighting potential privacy risks and dependence on third parties.
- Users find the **difficult learning curve** challenging, impacting their ability to effectively use Amperity.
- Users find Amperity **expensive** , alongside concerns about its learning curve and potential privacy risks.
- Users find the **learning curve challenging** , which can hinder effective usage and adoption of Amperity.
- Users express dissatisfaction with Amperity's **poor support** , noting unresponsive customer service and limited communication from managers.

#### What Are Recent G2 Reviews of Amperity Customer Data Platform?

**["Unifies Customer Data for Actionable Insights"](https://www.g2.com/survey_responses/amperity-customer-data-platform-review-12128481)**

**Rating:** 5.0/5.0 stars

_— Sahana R._

[Read full review](https://www.g2.com/survey_responses/amperity-customer-data-platform-review-12128481)

**["Amperity - Advanced customer segmentation"](https://www.g2.com/survey_responses/amperity-customer-data-platform-review-8403812)**

**Rating:** 4.0/5.0 stars

_— Sivabalan R._

[Read full review](https://www.g2.com/survey_responses/amperity-customer-data-platform-review-8403812)

#### What Are G2 Users Discussing About Amperity Customer Data Platform?

- [What does Simon data do?](https://www.g2.com/discussions/amperity-what-does-simon-data-do)
- [Is SaaS an Amperity?](https://www.g2.com/discussions/is-saas-an-amperity) - 2 upvotes
- [Is Amperity a CDP?](https://www.g2.com/discussions/is-amperity-a-cdp)
- [What does Amperity do?](https://www.g2.com/discussions/what-does-amperity-do)

### [CDP Agent](https://www.g2.com/products/cdp-agent/reviews)

ActionIQ by Uniphore is a new kind of customer data platform for enterprise brands, giving marketers easy and secure ways to activate data anywhere in the customer experience. ActionIQ’s unique composable architecture means data can stay securely where it lives, and marketing teams only use the tools they need. ActionIQ recently joined Uniphore to bring native AI capabilities to the CDP — bridging the gap between data, AI and CX. ActionIQ helps dozens of G2K companies across financial services, media, retail, B2B-Tech, and Travel Hospitality to help grow customer acquisition and retention.

**Average Rating:** 4.1/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate CDP Agent?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.1/10 (Category avg: 8.6/10)
- **Expandability:** 8.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind CDP Agent?

- **Seller:** [Uniphore](https://www.g2.com/sellers/uniphore)
- **Year Founded:** 2008
- **HQ Location:** Palo Alto , US
- **Twitter:** @uniphore  
2,302 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1a034f07a547e1694fce444d7ddee4ed7677d916d65e45d58eb018149267b338&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funiphore&secure%5Burl_type%5D=linkedin_company_website)  
875 employees on LinkedIn®
- **Ownership:** Private

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 56% Large, 22% Medium

#### What Are Recent G2 Reviews of CDP Agent?

**["Great partnership, transparent roadmap, accessible leadership."](https://www.g2.com/survey_responses/cdp-agent-review-8393918)**

**Rating:** 5.0/5.0 stars

_— Michael B._

[Read full review](https://www.g2.com/survey_responses/cdp-agent-review-8393918)

**["Valuable CDP with great Customer Support"](https://www.g2.com/survey_responses/cdp-agent-review-8545844)**

**Rating:** 4.5/5.0 stars

_— Jenna P._

[Read full review](https://www.g2.com/survey_responses/cdp-agent-review-8545844)

#### What Are G2 Users Discussing About CDP Agent?

- [What is the difference between CDP and MDM?](https://www.g2.com/discussions/what-is-the-difference-between-cdp-and-mdm)
- [What does Simon data do?](https://www.g2.com/discussions/actioniq-what-does-simon-data-do)
- [Is ActionIQ a good company?](https://www.g2.com/discussions/is-actioniq-a-good-company)
- [What does ActionIQ do?](https://www.g2.com/discussions/what-does-actioniq-do)

### [Solitics](https://www.g2.com/products/solitics/reviews)

Solitics is a real-time marketing automation platform for iGaming, online trading and retail banking brands. The platform helps teams turn live customer data into personalised engagement across the full user lifecycle, with AI helping translate user behaviour and business goals into the next best action. From first visit to long-term retention, Solitics helps brands respond to what users are doing while the moment still matters. Solitics is built around Adaptive Engagement, an approach that brings Marketing Automation, Smart Gamification and Agentic AI into one connected platform. Marketing Automation gives teams the tools to build real-time user journeys, create segments, trigger messages and coordinate communication across email, SMS, push, in-app messaging and WhatsApp. Multiple channels can work together within the same journey, so each interaction feels more relevant and connected. Smart Gamification adds another layer to the experience. Teams can use missions, widgets, mini-games, tournaments, leaderboards, progress tracking and rewards to guide user behaviour and increase participation. The Agentic AI layer helps teams move faster from insight to action. It supports strategy, segmentation, journey logic, content ideas, performance analysis and optimisation using natural language, while autonomous AI agents handle the heavy lifting up to approval by preparing strategies, logic, insights and recommendations. Teams keep full control over what goes live, so goals and KPIs can turn into practical marketing actions without manual work at every step. Solitics processes live data and responds within 0.8 seconds of user activity. The platform also offers a no-code interface and a guaranteed 45-day integration process, helping teams move from setup to live engagement quickly. Founded in 2013, Solitics works with hundreds of brands, helping them engage millions of users and process billions of customer events every day.

**Average Rating:** 4.6/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Solitics?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 4.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.9/10 (Category avg: 8.6/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Solitics?

- **Seller:** [Solitics](https://www.g2.com/sellers/solitics)
- **Company Website:** www.solitics.com
- **Year Founded:** 2013
- **HQ Location:** Tel Aviv
- **Twitter:** @solitics  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97bcb86cf19f025e9b053ae3700e3c1c9ff64680c6b2db11fb7e945506b928eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsolitics%2F&secure%5Burl_type%5D=linkedin_company_website)  
37 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Gambling & Casinos
- **Company Size:** 66% Medium, 31% Small

#### What Do G2 Reviewers Say About Solitics?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **real-time customer engagement** features of Solitics, enhancing personalized outreach and campaign relevance.
- Users value the **easy data segmentation** in Solitics, enhancing personalized campaigns and improving customer engagement significantly.
- Users praise the **user-friendly journey creation** in Solitics, enabling dynamic personalization without technical expertise.
- Users value the **real-time personalization** features of Solitics, enhancing customer engagement and campaign relevance significantly.
- Users highly value the **real-time personalization services** of Solitics, enhancing customer engagement and campaign relevance effortlessly.

##### Cons

- Users find the **learning curve steep** initially, requiring technical help to navigate the setup and interface.
- Users find the **complex reporting** in Solitics challenging, impacting their ability to utilize advanced features efficiently.
- Users find the **initial setup complex** , often requiring technical assistance to navigate effectively.
- Users find the **insufficient guidance** challenging during initial setup, especially for those unfamiliar with data integration.
- Users struggle with a **learning curve for integration** in Solitics, wishing for better onboarding and support.

#### What Are Recent G2 Reviews of Solitics?

**["A powerful and flexible customer engagement platform."](https://www.g2.com/survey_responses/solitics-review-11418360)**

**Rating:** 4.0/5.0 stars

_— ✪ KHaled S._

[Read full review](https://www.g2.com/survey_responses/solitics-review-11418360)

**["Solitics gives us a clear, real-time view of how customers move through our site and apps"](https://www.g2.com/survey_responses/solitics-review-11438733)**

**Rating:** 5.0/5.0 stars

_— Nour E._

[Read full review](https://www.g2.com/survey_responses/solitics-review-11438733)

#### What Are G2 Users Discussing About Solitics?

- [What is Solitics used for?](https://www.g2.com/discussions/what-is-solitics-used-for)

### [Simon AI](https://www.g2.com/products/simon-ai/reviews)

Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and AI handles the rest. It uncovers hidden signals, activates 100x more data, and automates execution across channels, enabling small teams to perform like large ones. Brands like ASOS and SeatGeek trust Simon for faster launches, scalable personalization, and revenue growth.

**Average Rating:** 4.2/5.0

**Total Reviews:** 259

#### How Do G2 Users Rate Simon AI?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 6.4/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.2/10 (Category avg: 8.6/10)
- **Expandability:** 8.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Simon AI?

- **Seller:** [Simon AI](https://www.g2.com/sellers/simon-ai)
- **Year Founded:** 2014
- **HQ Location:** New York
- **Twitter:** @simon\_data  
672 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe12b960f40eb17433d876814392f99cdbe47ca8d1ee22ccc5cf5265cd658346&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10126701%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 55% Medium, 24% Small

#### What Do G2 Reviewers Say About Simon AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Simon AI, enjoying its intuitive design and smooth user experience.
- Users praise the **excellent customer support** at Simon AI, noting the quick and helpful assistance from the team.
- Users commend the **helpful and responsive support** from Simon AI, enhancing their overall experience and satisfaction.
- Users appreciate the **flexible data segmentation** capabilities of Simon AI, enabling precise audience targeting efficiently.
- Users value the **easy integration** with various platforms, ensuring efficient management of first-party data.

##### Cons

- Users find the **learning curve steep** with Simon AI, requiring training to navigate its complex features effectively.
- Users find the **data management limitations** of Simon AI challenging, requiring SQL knowledge and additional support for effective use.
- Users find the **slow performance** of Simon AI frustrating, impacting their ability to efficiently build campaigns and search resources.
- Users find the **bugs in the UI/UX** frustrating, impacting overall ease of use and campaign building.
- Users face **segmentation issues** that complicate data management and can confuse those unfamiliar with the platform's UI.

#### What Are Recent G2 Reviews of Simon AI?

**["Simon Data is the future of CRM"](https://www.g2.com/survey_responses/simon-ai-review-9575408)**

**Rating:** 5.0/5.0 stars

_— Michael C._

[Read full review](https://www.g2.com/survey_responses/simon-ai-review-9575408)

**["Great platform and quick response"](https://www.g2.com/survey_responses/simon-ai-review-9577589)**

**Rating:** 5.0/5.0 stars

_— Romani C._

[Read full review](https://www.g2.com/survey_responses/simon-ai-review-9577589)

#### What Are G2 Users Discussing About Simon AI?

- [What is Simon Data used for?](https://www.g2.com/discussions/what-is-simon-data-used-for)

### [RedEye](https://www.g2.com/products/redeye/reviews)

Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, engage, convert and retain customers. We’re proud of our track record of generating significant ROI for our clients by providing them a sophisticated solution which enables them to better understand and respond to their customers. Our platform draws data from multiple sources, consolidates and enables you to gain richer insights about your customers & their behaviour, allowing you to build customer relationships through multi-channel personalisation, maximise opportunities within the customer lifecycle and increase Customer Lifetime Value.

**Average Rating:** 4.2/5.0

**Total Reviews:** 84

#### How Do G2 Users Rate RedEye?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.7/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.9/10 (Category avg: 8.6/10)
- **Expandability:** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind RedEye?

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Leisure, Travel & Tourism
- **Company Size:** 40% Medium, 29% Small

#### What Do G2 Reviewers Say About RedEye?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of RedEye, enjoying its intuitive setup and straightforward operation across devices.
- Users appreciate the **automation efficiency** of RedEye, making campaign management and customer engagement effortless and effective.
- Users value RedEye's **analytics expertise** , enabling effective campaign reporting and insightful data-driven personalization.
- Users appreciate the **time efficiency** RedEye provides, helping them manage campaigns and access documents seamlessly.
- Users appreciate the **easy customer engagement** features of RedEye, which streamline campaign management and reporting.

##### Cons

- Users find RedEye to be **expensive** , especially for midsize companies seeking additional features and support.
- Users find the **reporting features lacking** , with suggestions for deeper insights and improved customer support.
- Users find the **steep learning curve** challenging for newcomers, affecting their overall experience with RedEye.
- Users face **access restrictions** , limiting features based on levels and complicating the overall experience with RedEye.
- Users find the **reporting features lacking** , suggesting improvements for a more robust experience.

#### What Are Recent G2 Reviews of RedEye?

**["A Lifesaver for Version Control and Accessibility"](https://www.g2.com/survey_responses/redeye-review-12284518)**

**Rating:** 5.0/5.0 stars

_— Abdullah M._

[Read full review](https://www.g2.com/survey_responses/redeye-review-12284518)

**["Effective for Automation, Needs Better Reporting"](https://www.g2.com/survey_responses/redeye-review-12091677)**

**Rating:** 4.5/5.0 stars

_— OMKAR S._

[Read full review](https://www.g2.com/survey_responses/redeye-review-12091677)

#### What Are G2 Users Discussing About RedEye?

- [What is RedEye used for?](https://www.g2.com/discussions/what-is-redeye-used-for)

### [Omeda](https://www.g2.com/products/omeda/reviews)

Professional media, publishers and content creators partner with Omeda to grow their revenue and their audience. With a suite of products combining customer data platforms (CDP), marketing automation, and subscription management, Omeda enables media companies and publishers to unify and harness the power of first-party data from every channel to deliver new products and programs that engage audiences and advertisers — all from one platform. Omeda has over 40 years of experience in audience relationship management. We send over 7.6 billion emails annually, manage over 25,000 brands and products, and cleanse and manage millions of records for our clients.

**Average Rating:** 4.5/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate Omeda?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.1/10 (Category avg: 8.6/10)
- **Expandability:** 7.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Omeda?

- **Seller:** [Omeda](https://www.g2.com/sellers/omeda)
- **Year Founded:** 1978
- **HQ Location:** Chicago, Illinois
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3903a723fad1a6a52543c7818e700cafc302f0a2f0f6a8e7eb3dc156d34619c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fomeda%2F&secure%5Burl_type%5D=linkedin_company_website)  
155 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Publishing, Media Production
- **Company Size:** 53% Medium, 45% Small

#### What Are Recent G2 Reviews of Omeda?

**["Very educational"](https://www.g2.com/survey_responses/omeda-review-8077446)**

**Rating:** 5.0/5.0 stars

_— Drew L._

[Read full review](https://www.g2.com/survey_responses/omeda-review-8077446)

**["Omeda is apart of my life everyday!"](https://www.g2.com/survey_responses/omeda-review-4914474)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/omeda-review-4914474)

#### What Are G2 Users Discussing About Omeda?

- [What is Omeda used for?](https://www.g2.com/discussions/what-is-omeda-used-for)

- [‹ Prev‹ Prev](/categories/customer-data-platform-cdp/f/campaign?filters%5BCDP+Solution+Type%5D%5B%5D=630&order=g2_score#product-list)
- [1](/categories/customer-data-platform-cdp/f/campaign?filters%5BCDP+Solution+Type%5D%5B%5D=630&order=g2_score#product-list)
- 2
- [3](/categories/customer-data-platform-cdp/f/campaign?filters%5BCDP+Solution+Type%5D%5B%5D=630&order=g2_score&page=3#product-list)
- [4](/categories/customer-data-platform-cdp/f/campaign?filters%5BCDP+Solution+Type%5D%5B%5D=630&order=g2_score&page=4#product-list)
- [5](/categories/customer-data-platform-cdp/f/campaign?filters%5BCDP+Solution+Type%5D%5B%5D=630&order=g2_score&page=5#product-list)
- [6](/categories/customer-data-platform-cdp/f/campaign?filters%5BCDP+Solution+Type%5D%5B%5D=630&order=g2_score&page=6#product-list)
- [Next ›Next ›](/categories/customer-data-platform-cdp/f/campaign?filters%5BCDP+Solution+Type%5D%5B%5D=630&order=g2_score&page=3#product-list)

Spotlight Categories

[Webinar Platforms](https://www.g2.com/categories/webinar)

[Accounts Receivable Software](https://www.g2.com/categories/accounts-receivable)

[Network Monitoring Software](https://www.g2.com/categories/network-monitoring)

[Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

[Help Desk Software](https://www.g2.com/categories/help-desk)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Journey Analytics](/categories/customer-journey-analytics)

[Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes)

Below are the top-rated Customer Data Platforms (CDP) with Campaign capabilities, as verified by G2’s Research team. Real users have identified Campaign as an important function of Customer Data Platforms (CDP). Compare different products that offer this feature so you can decide which is best for your business needs.

Show More