# Best Enterprise Customer Data Platforms (CDP) - Page 2 ## How Many Customer Data Platforms (CDP) Products Does G2 Track? **Total Products under this Category:** 296 ### Category Stats (Aug 2026) - **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Customer Data Platforms (CDP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 26,900+ Authentic Reviews - 296+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Data Platforms (CDP) ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=1393260&focus%5B%5D=54136&focus%5B%5D=19103&focus%5B%5D=138721&focus%5B%5D=127984&focus%5B%5D=5431) Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Adobe Real-Time CDP, Tealium, Bloomreach, GrowthLoop, Zeotap CDP, and Zeta Marketing Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=growthloop&focus%5B%5D=zeotap-cdp&focus%5B%5D=zeta-marketing-platform&segment=enterprise) **Sponsored** ### Envoy Workplace Envoy Workplace is the platform that helps you run every part of the office experience clearly, securely, and without the complexity. From desk and room booking to delivery management and occupancy insights, and trusted by over 16,000 businesses worldwide, Envoy brings people, spaces, and data together in one system built to scale. With intuitive tools employees actually enjoy using, Envoy Workplace makes it easy to navigate the office, find coworkers, and get work done while giving you the visibility to optimize space, automate tasks, and keep every location compliant and secure. Unlike disconnected tools or patchwork systems, Envoy delivers accurate, unified data across all your spaces—so you can make smarter decisions, support your teams, and power a workplace where people thrive. Learn more at envoy.com. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-03T19%3A05%3A04Z&secure%5Bdisplayable_resource_id%5D=2687&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=150290&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=150290&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%2Fenterprise%3Fattributes%255B329%255D%3Dall%26page%3D2%26selected_view%3Dgrid&secure%5Btoken%5D=a37940f7a3bfb6b9bc286b3b51c6479a7e1c044abf3f38e0bc793cea99c7eb8d&secure%5Burl%5D=https%3A%2F%2Fenvoy.com%2Fdemo-g2-space-management&secure%5Burl_type%5D=book_demo) ### [D&B Rev.Up ABX](https://www.g2.com/products/dnbrevupabx/reviews) D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first **Average Rating:** 4.4/5.0 **Total Reviews:** 109 #### How Do G2 Users Rate D&B Rev.Up ABX? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.4/10 (Category avg: 8.6/10) - **Expandability:** 8.9/10 (Category avg: 8.6/10) #### Who Is the Company Behind D&B Rev.Up ABX? - **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet) - **HQ Location:** Short Hills, NJ - **Twitter:** @DunBradstreet 22,541 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20afd0d2cd48d50cc271386179ca16404da5c8da48609b5c3528ba607428f128&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2385%2F&secure%5Burl_type%5D=linkedin_company_website) 5,747 employees on LinkedIn® - **Ownership:** NYSE: DNB - **Total Revenue (USD mm):** $1,738 #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Medium, 32% Small #### What Do G2 Reviewers Say About D&B Rev.Up ABX? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **comprehensive analytics** of D&B Rev.Up ABX, enhancing targeted marketing and multi-channel engagement significantly. - Users value the **effective audience targeting** of D&B Rev.Up ABX, enhancing personalized marketing and engagement strategies. - Users praise the **data accuracy** of D&B Rev.Up ABX, enhancing targeted marketing with rich insights from a vast database. - Users value the **comprehensive access to business data** , enhancing their marketing targeting and personalization efforts effectively. - Users value the **effective targeting capabilities** of D&B Rev.Up ABX, enhancing personalized marketing efforts and campaign segmentation. ##### Cons - Users experience **slow performance** , leading to frustration with real-time insights and engagement tracking limitations. - Users face **integration issues** with D&B Rev.Up ABX, lacking real-time insights and automated workflows crucial for effectiveness. - Users find the **learning curve challenging** , particularly for those new to account-based marketing and setup complexity. - Users find the **steep learning curve** challenging, making it difficult for new users to understand the system effectively. - Users find the **automation difficult** , lacking real-time insights crucial for effective engagement tracking and user journey monitoring. #### What Are Recent G2 Reviews of D&B Rev.Up ABX? **["Cuts Through the Noise with Analytics-Based Targeting"](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511)** **Rating:** 4.5/5.0 stars _— ISHAN P._ [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511) **["Review for D&B Rev.UP ABX"](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710)** **Rating:** 4.0/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710) #### What Are G2 Users Discussing About D&B Rev.Up ABX? - [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for) ### [Fullstory](https://www.g2.com/products/fullstory/reviews) Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,033 #### How Do G2 Users Rate Fullstory? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Predictive Modeling:** 6.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 7.4/10 (Category avg: 8.6/10) - **Expandability:** 7.7/10 (Category avg: 8.6/10) #### Who Is the Company Behind Fullstory? - **Seller:** [Fullstory](https://www.g2.com/sellers/fullstory) - **Company Website:** www.fullstory.com - **Year Founded:** 2014 - **HQ Location:** Atlanta, GA - **Twitter:** @fullstory 4,890 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17669e7d21240fe44c13fea247be23a0c45421c1cadce5d9e19690640c49f3f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3654338%2F&secure%5Burl_type%5D=linkedin_company_website) 570 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Senior Product Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 44% Medium, 37% Small #### What Do G2 Reviewers Say About Fullstory? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **intuitive UI** of Fullstory, finding it easy to use and effective for analytics tasks. - Users appreciate the **intuitive UI** of Fullstory, which simplifies dashboard setup and enhances usability significantly. - Users commend Fullstory's **top-notch customer support** , enhancing confidence and ease of use for analytics and insights. - Users value the **ease of use and insightful analytics** from Fullstory, enhancing their understanding of user behavior. - Users value the **robust data analytics** in FullStory, providing deep insights into customer behavior and experiences. ##### Cons - Users note a significant **learning curve** with Fullstory, though support teams help navigate the complexities effectively. - Users find the **lack of customization and difficult data sharing** to be a significant limitation of Fullstory. - Users note the **missing features** in Fullstory that hinder effective user flow and functionality across applications. - Users find **difficulty** in data governance and customization, making it challenging to leverage Fullstory's full capabilities. - Users find the **limited features** of Fullstory restrict their ability to track user flows and share data effectively. #### What Are Recent G2 Reviews of Fullstory? **["An useful tool to track your users' journey"](https://www.g2.com/survey_responses/fullstory-review-9718865)** **Rating:** 4.5/5.0 stars _— Federico M._ [Read full review](https://www.g2.com/survey_responses/fullstory-review-9718865) **["Robust, Easy-to-Use Insights with Outstanding FullStory Support"](https://www.g2.com/survey_responses/fullstory-review-12937876)** **Rating:** 5.0/5.0 stars _— Bobbi M._ [Read full review](https://www.g2.com/survey_responses/fullstory-review-12937876) #### What Are G2 Users Discussing About Fullstory? - [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote - [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) - 1 comment - [How does FullStory work?](https://www.g2.com/discussions/fullstory-how-does-fullstory-work) - [What is full story com?](https://www.g2.com/discussions/what-is-full-story-com) - [How much does FullStory cost?](https://www.g2.com/discussions/how-much-does-fullstory-cost) ### [Planhat](https://www.g2.com/products/planhat/reviews) Planhat is an agentic customer platform, built to give humans and AI agents the full context they need to drive exceptional customer outcomes. Commercial teams at B2B enterprises use Planhat to automate workflows across the entire customer lifecycle, from onboarding and expansion to renewals and scaled customer success, turning better outcomes into revenue growth and enduring profitability. The platform spans three solutions; a category-leading Customer Success Platform (CSP), a comprehensive CRM system, and most recently, an AI-native Professional Services Automation (PSA) offering. The PSA brings resource management, project delivery, and services revenue into the same unified data model that has powered Planhat's category leading CSP for over a decade, helping teams drive adoption, reduce churn, and identify expansion opportunities through Customer 360 profiles, health scoring, and customer analytics. Core capabilities include AI workflows, conversational AI, and customer portals, all based on high-fidelity time-series data. Planhat serves organizations across software, IT and telecoms, healthcare & life sciences, financial services, and security. **Average Rating:** 4.5/5.0 **Total Reviews:** 942 #### How Do G2 Users Rate Planhat? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Predictive Modeling:** 6.5/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.2/10 (Category avg: 8.6/10) - **Expandability:** 8.4/10 (Category avg: 8.6/10) #### Who Is the Company Behind Planhat? - **Seller:** [Planhat](https://www.g2.com/sellers/planhat) - **Company Website:** www.planhat.com - **Year Founded:** 2015 - **HQ Location:** Stockholm, Stockholm County - **Twitter:** @planhat 1,045 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0532de0a57ab5ad26032eca9b36751853eefa678afdf93aa4efe6efaf1c6d5b3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10168756%2F&secure%5Burl_type%5D=linkedin_company_website) 232 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Customer Success Manager, Head of Customer Success - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Medium, 32% Small #### What Do G2 Reviewers Say About Planhat? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** with Planhat, benefiting from intuitive workflows and automated processes for efficiency. - Users rave about Planhat's **excellent customer support** , highlighting quick responses and deep technical knowledge for their success. - Users love Planhat's **flexible customization** , enabling tailored workflows and powerful reporting for diverse business needs. - Users love the **automation capabilities** of Planhat, as it significantly saves time and enhances team productivity. - Users value the **efficiency** of Planhat for automating workflows and enhancing visibility into customer health. ##### Cons - Users find the **learning curve challenging** due to complex setup and sometimes misleading documentation during implementation. - Users find Planhat's interface to have a **complexity** , requiring support to navigate its numerous features effectively. - Users face **integration issues** with customer data and analytics, complicating their experience and implementation efforts. - Users find the **steep learning curve** challenging, requiring effort to navigate features and functionalities initially. - Users find the **reporting functionality limited** , wishing for enhanced features like summing fields and better UI navigation. #### What Are Recent G2 Reviews of Planhat? **["A Strategic Platform for Scaling Customer Success"](https://www.g2.com/survey_responses/planhat-review-11771625)** **Rating:** 5.0/5.0 stars _— Ty R._ [Read full review](https://www.g2.com/survey_responses/planhat-review-11771625) **["Intuitive UI, Powerful Integrations, and a Supportive Planhat Team"](https://www.g2.com/survey_responses/planhat-review-13119419)** **Rating:** 4.5/5.0 stars _— Carly P._ [Read full review](https://www.g2.com/survey_responses/planhat-review-13119419) #### What Are G2 Users Discussing About Planhat? - [What is Planhat used for?](https://www.g2.com/discussions/what-is-planhat-used-for) ### [Dotdigital](https://www.g2.com/products/dotdigital/reviews) Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,205 #### How Do G2 Users Rate Dotdigital? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Predictive Modeling:** 7.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.1/10 (Category avg: 8.6/10) - **Expandability:** 8.2/10 (Category avg: 8.6/10) #### Who Is the Company Behind Dotdigital? - **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital) - **Company Website:** www.dotdigital.com - **Year Founded:** 1999 - **HQ Location:** London Bridge, London - **Twitter:** @dotdigital 15,898 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website) 472 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Executive - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 46% Medium, 40% Small #### What Do G2 Reviewers Say About Dotdigital? _AI-generated summary from verified user reviews_ ##### Pros - Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. - Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. - Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. - Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. ##### Cons - Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. - Users find the **learning curve steep** due to initial complexities in setup and feature navigation. - Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. - Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. #### What Are Recent G2 Reviews of Dotdigital? **["Powerful Segmentation Tools for Targeted Messaging"](https://www.g2.com/survey_responses/dotdigital-review-13182128)** **Rating:** 5.0/5.0 stars _— Michael W._ [Read full review](https://www.g2.com/survey_responses/dotdigital-review-13182128) **["Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support"](https://www.g2.com/survey_responses/dotdigital-review-13090251)** **Rating:** 5.0/5.0 stars _— Mike H._ [Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251) #### What Are G2 Users Discussing About Dotdigital? - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer) - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment ### [D·engage](https://www.g2.com/products/d-engage/reviews) D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com **Average Rating:** 4.6/5.0 **Total Reviews:** 139 #### How Do G2 Users Rate D·engage? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.1/10 (Category avg: 8.6/10) - **Expandability:** 8.9/10 (Category avg: 8.6/10) #### Who Is the Company Behind D·engage? - **Seller:** [D·engage](https://www.g2.com/sellers/d-engage) - **Company Website:** dengage.com - **Year Founded:** 2018 - **HQ Location:** London, GB - **Twitter:** @DengageGlobal 53 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=deee8e3810ad5c076721e40803d8c989763e976971e5aabd701368f4aaa3763d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdengage%2F&secure%5Burl_type%5D=linkedin_company_website) 148 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 40% Small, 39% Medium #### What Do G2 Reviewers Say About D·engage? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **user-friendly interface** of D·engage, making it easy to implement comprehensive marketing strategies. - Users commend the **responsive and helpful customer support** of D·engage, enhancing campaign optimization and overall experience. - Users find D·engage's **comprehensive solutions** and responsive support essential for optimizing digital marketing efforts. - Users appreciate the **effective customer engagement** capabilities of D·engage, enhancing communication and driving successful marketing strategies. - Users love the **user-friendly interface** of D·engage, which enhances their overall experience and simplifies tasks. ##### Cons - Users find the **learning curve steep** , as building segments and the interface can be quite challenging initially. - Users find D·engage has **limited features** , particularly in WhatsApp integration and onsite personalization capabilities. - Users experience **missing features** in D·engage, particularly with integration and data processing delays affecting functionality. - Users feel that the **reporting dashboard needs improvement** and lacks depth in customization and results. - Users experience **slow customer support** , often needing to resolve issues independently, which impacts their overall experience. #### What Are Recent G2 Reviews of D·engage? **["5 years, 3 implementations: journey builder and remote segments stood out"](https://www.g2.com/survey_responses/d-engage-review-13070856)** **Rating:** 5.0/5.0 stars _— Alperen D._ [Read full review](https://www.g2.com/survey_responses/d-engage-review-13070856) **["Backbone for our business..."](https://www.g2.com/survey_responses/d-engage-review-10307725)** **Rating:** 5.0/5.0 stars _— Nilay A._ [Read full review](https://www.g2.com/survey_responses/d-engage-review-10307725) #### What Are G2 Users Discussing About D·engage? - [What is D·engage used for?](https://www.g2.com/discussions/what-is-d-engage-used-for) - 1 comment, 1 upvote ### [Meiro](https://www.g2.com/products/meiro/reviews) Meiro is customer data infrastructure that deploys wherever your data needs to live — on AWS, Azure, GCP, or on-premise in any country. No forced data egress. Your infrastructure, your rules. We turn fragmented customer data into real-time customer context that every team and every AI agent can trust. Meiro Pipes (CDI) — for data engineers and product teams. It captures behavioral events from every touchpoint, enriches them, and routes data to your warehouse, analytics stack, activation tools, and AI agents. More than 60M events are routinely processed daily for a single enterprise client. Built-in AI agents support schema mapping, pipeline debugging, and setup. Includes an MCP server and CLI for structured context access. Meiro Audiences (CDP) — for marketers, CRM teams, and growth operators. It provides a persistent single customer view, AI-powered segmentation, calculated attributes, and consent governance. Native adtech integrations include Meta CAPI, Google Ads, TikTok, and The Trade Desk. Audiences can also be queried by AI agents in real time. Meiro Engage (CEP) — for hyper-personalization across email, push, SMS, WhatsApp, web banners, and paid media. It supports journey orchestration, conversion triggers, and agent-triggered actions, with no volume limits. All three products share one data layer, one identity graph, and one governance model — no middleware, no integration sprawl. Outcomes our clients deliver: +300% addressable audiences, +160% ROAS, 84% conversion uplift through personalization, and 60–80% cost savings versus legacy CDPs at scale. Warehouse-composable: Works natively with Snowflake, BigQuery, and Databricks — or runs fully standalone. You do not need a warehouse to get started. Bring one later, or not at all. Sovereign deployment: Deploy Meiro self-hosted on any cloud in any region, on-premise, or fully managed by us. Your AI agents access customer context inside your infrastructure — with no data export and no third-party model training on your data. **Average Rating:** 4.7/5.0 **Total Reviews:** 82 #### How Do G2 Users Rate Meiro? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.7/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.5/10 (Category avg: 8.6/10) - **Expandability:** 9.5/10 (Category avg: 8.6/10) #### Who Is the Company Behind Meiro? - **Seller:** [Meiro](https://www.g2.com/sellers/meiro) - **Company Website:** www.meiro.io - **Year Founded:** 2018 - **HQ Location:** Singapore, SG - **Twitter:** @Meiro\_io 126 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=46cbbd8beeae243034d7c6e0cbc272a345960079ab3389419528e7fc67bb1b76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeirocdp%2F&secure%5Burl_type%5D=linkedin_company_website) 55 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 44% Medium, 39% Small #### What Do G2 Reviewers Say About Meiro? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **advanced personalization capabilities** of Meiro, leading to increased revenue and improved customer experiences. - Users praise Meiro for its **data segmentation capabilities** , enhancing targeted marketing and cross-channel engagement effectively. - Users appreciate the **ease of use** of Meiro, enabling simple data management and intuitive integration for effective marketing. - Users commend the **excellent customer support** of Meiro, which ensures smooth onboarding and prompt assistance. - Users admire the **exceptional customization** of Meiro, enabling tailored solutions that enhance data privacy and marketing effectiveness. ##### Cons - Users note a **learning curve** with Meiro, especially for non-technical teams navigating its extensive features. - Users find Meiro's **difficult setup** challenging due to technical requirements and lack of plug-and-play functionality. - Users desire a **visual builder for web banners** to streamline the creation of simple banners, enhancing usability. - Users find **limited customization** in Meiro, as features may not align with their specific industry needs. - Users find the **difficult learning** curve challenging, especially for non-technical teams needing coding adjustments for setup. #### What Are Recent G2 Reviews of Meiro? **["Agility and Personalization"](https://www.g2.com/survey_responses/meiro-review-13121301)** **Rating:** 4.5/5.0 stars _— Jan D._ [Read full review](https://www.g2.com/survey_responses/meiro-review-13121301) **["Meiro Helps Us Connect Online and Offline Customer Data for Smarter Marketing"](https://www.g2.com/survey_responses/meiro-review-12878065)** **Rating:** 5.0/5.0 stars _— Luboš H._ [Read full review](https://www.g2.com/survey_responses/meiro-review-12878065) #### What Are G2 Users Discussing About Meiro? - [What is Meiro used for?](https://www.g2.com/discussions/what-is-meiro-used-for) ### [Hightouch](https://www.g2.com/products/hightouch/reviews) Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements. **Average Rating:** 4.6/5.0 **Total Reviews:** 399 #### How Do G2 Users Rate Hightouch? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Predictive Modeling:** 7.2/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.8/10 (Category avg: 8.6/10) - **Expandability:** 8.6/10 (Category avg: 8.6/10) #### Who Is the Company Behind Hightouch? - **Seller:** [Hightouch](https://www.g2.com/sellers/hightouch) - **Company Website:** hightouch.com - **Year Founded:** 2021 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41277252bf1385f5946959ae4233f0ce80c128a51c95585d3b6fd16e2b24f128&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhightouchio%2F&secure%5Burl_type%5D=linkedin_company_website) 573 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Data Engineer, Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Medium, 24% Small #### What Do G2 Reviewers Say About Hightouch? _AI-generated summary from verified user reviews_ ##### Pros - Users find Hightouch to have an **intuitive UI** making data activation and syncing effortless across multiple tools. - Users value the **easy integration** of Hightouch, facilitating seamless data syncing and quick setup for various platforms. - Users commend the **easy setup** of Hightouch, enabling seamless integration and intuitive management of data environments. - Users appreciate the **effortless data synchronization** with Hightouch, enabling quick actions based on real-time information. - Users praise the **easy integrations** of Hightouch that streamline setup and enhance audience segmentation with various platforms. ##### Cons - Users find Hightouch **expensive** , especially for larger volumes, leading to concerns about affordability and cost management. - Users face **integration issues** with Hightouch, particularly in debugging HTTP connectors and safeguarding against user errors. - Users express concerns over **pricing issues** due to unexpected cost increases and lack of clear communication. - Users experience **syncing issues** with unclear error messages, complicating data transfer between platforms like Snowflake and Salesforce. - Users often experience **sync issues** with Hightouch, facing unclear error messages during data synchronization. #### What Are Recent G2 Reviews of Hightouch? **["Transforms CRM Efficiency, Easy for Marketers"](https://www.g2.com/survey_responses/hightouch-review-13088885)** **Rating:** 4.5/5.0 stars _— Ivet N._ [Read full review](https://www.g2.com/survey_responses/hightouch-review-13088885) **["Hightouch Speeds Insight-to-Execution for Scalable Personalization and Experiments"](https://www.g2.com/survey_responses/hightouch-review-12955025)** **Rating:** 5.0/5.0 stars _— Josh M._ [Read full review](https://www.g2.com/survey_responses/hightouch-review-12955025) #### What Are G2 Users Discussing About Hightouch? - [What is Hightouch used for?](https://www.g2.com/discussions/what-is-hightouch-used-for) - 1 comment ### [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) Netcore is an agentic marketing platform trusted by 6,500+ brands across 40 countries for customer engagement, marketing automation, and personalization. We help marketing teams in ecommerce, retail, BFSI, large enterprise, and D2C build profitable growth through meaningful, data-driven customer connections. Our all-in-one MarTech platform brings together everything marketers need to engage, convert, and retain customers across channels: email marketing, WhatsApp marketing, push notifications, SMS, in-app messaging, and web personalization. With customer data platform (CDP) capabilities, customer journey orchestration, AI-led product recommendations, and onsite search, Netcore puts the customer at the core of every campaign. Netcore brings AI agents into the marketer's workflow to automate campaign creation, customer segmentation, and 1:1 personalization at scale. With predictive analytics, A/B testing, and autonomous optimization, our agents help brands lift engagement rates, improve conversions, and maximize marketing ROI. Customers using our platform report measurable results, including up to 6X revenue uplift, 70X marketing-generated ROI, and 5X digital engagement. At global scale, Netcore powers 50 billion+ emails, 5 billion+ push notifications, 200 million+ WhatsApp messages, and 1 million+ AI-driven interactions every month. From email service provider capabilities to a complete customer lifecycle management (CLM) and customer engagement suite, Netcore helps you deliver the right message, on the right channel, at the right time. Looking for a fullstack customer engagement platform with agentic capabilities? Explore Netcore. **Average Rating:** 4.5/5.0 **Total Reviews:** 564 #### How Do G2 Users Rate Netcore Customer Engagement Platform? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Predictive Modeling:** 7.6/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.2/10 (Category avg: 8.6/10) - **Expandability:** 8.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind Netcore Customer Engagement Platform? - **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited) - **Company Website:** netcore.ai - **Year Founded:** 1998 - **HQ Location:** Mumbai, IN - **Twitter:** @netcore\_cloud 1,828 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072da5485ee3b0c6d6e4fc5020e552f88a7af3281ad9a2f4e524605854c6eb94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetcore-solutions%2F&secure%5Burl_type%5D=linkedin_company_website) 1,278 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Insurance - **Company Size:** 49% Medium, 33% Large #### What Do G2 Reviewers Say About Netcore Customer Engagement Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of Netcore's platform, especially the intuitive drag-and-drop journey builder. - Users value the **helpful support** provided by Netcore, enhancing engagement strategies and ensuring smooth implementation. - Users appreciate the **intelligent automation and personalization** capabilities of Netcore's platform for seamless omnichannel engagement. - Users value the **responsive and dedicated customer support** of Netcore, enhancing their overall experience with the platform. - Users value the **intelligent automation and personalization features** of Netcore, enhancing customer engagement across multiple channels. ##### Cons - Users face challenges due to **missing features** like timely reporting and comprehensive error explanations in campaigns. - Users find a **slight learning curve** with the interface, noting challenges in usability and journey creation. - Users experience **slow performance** when uploading large data or during peak email delivery times, affecting overall efficiency. - Users report **slow loading times** , which hinder performance and detract from the overall experience with the platform. - Users find the **limited features** of the Netcore platform restrict their ability to implement complex marketing strategies. #### What Are Recent G2 Reviews of Netcore Customer Engagement Platform? **["Efficient Engagement with Agile Support"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)** **Rating:** 4.5/5.0 stars _— Marcelo L._ [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942) **["Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)** **Rating:** 5.0/5.0 stars _— Yash G._ [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108) #### What Are G2 Users Discussing About Netcore Customer Engagement Platform? - [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded) - [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email) - [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore) ### [Openprise](https://www.g2.com/products/openprise/reviews) Openprise makes your GTM data smarter with AI and automation. As the only data and AI orchestration platform built for modern go-to-market teams, Openprise automates your processes, unifies your data silos, and consolidates point solutions so Ops leaders can build smarter GTM data — your data, your way, your timeline. Fortune 500 companies and high-growth enterprises alike rely on Openprise and its partner ecosystem to unlock cleaner data, more efficient operations, and AI-ready pipelines. See how Openprise makes your GTM data smarter at www.openprisetech.com and follow us on LinkedIn. For more information, please visit www.openprisetech.com. **Average Rating:** 4.9/5.0 **Total Reviews:** 63 #### How Do G2 Users Rate Openprise? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.8/10 (Category avg: 8.6/10) - **Expandability:** 10.0/10 (Category avg: 8.6/10) #### Who Is the Company Behind Openprise? - **Seller:** [Openprise](https://www.g2.com/sellers/openprise) - **Year Founded:** 2014 - **HQ Location:** San Mateo, US - **Twitter:** @openprisetech 3,573 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a06d53d5b41c29b500284c2751e01fba08bff4013b283d4b99ce3715191b4b8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3526047%2F&secure%5Burl_type%5D=linkedin_company_website) 125 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Large, 34% Medium #### What Do G2 Reviewers Say About Openprise? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **booking efficiency** of Openprise due to its advanced database and flexible lead routing options. - Users value Openprise for its **strong database and flexible lead routing options** , enhancing their data management capabilities. - Users value the **robust database and flexible lead routing options** of Openprise, enhancing data management efficiency. - Users value the **flexible options** in Openprise for complex lead routing and robust database management. - Users value the **strong database and flexible lead routing options** of Openprise, enhancing their lead generation capabilities. ##### Cons - Users find the **navigation and configuration difficult** , indicating a need for improvements in the Openprise UI. #### What Are Recent G2 Reviews of Openprise? **["Great Tool, Even Better Implementation and Support Teams!"](https://www.g2.com/survey_responses/openprise-review-5210577)** **Rating:** 5.0/5.0 stars _— Veronica K._ [Read full review](https://www.g2.com/survey_responses/openprise-review-5210577) **["Robust and versatile tool for Lead routing process automation"](https://www.g2.com/survey_responses/openprise-review-10755221)** **Rating:** 4.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/openprise-review-10755221) #### What Are G2 Users Discussing About Openprise? - [What is Openprise used for?](https://www.g2.com/discussions/what-is-openprise-used-for) ### [Manago AI](https://www.g2.com/products/manago-ai/reviews) Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required. **Average Rating:** 4.4/5.0 **Total Reviews:** 300 #### How Do G2 Users Rate Manago AI? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.2/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.4/10 (Category avg: 8.6/10) - **Expandability:** 8.6/10 (Category avg: 8.6/10) #### Who Is the Company Behind Manago AI? - **Seller:** [Manago AI](https://www.g2.com/sellers/manago-ai) - **Year Founded:** 2011 - **HQ Location:** Kraków, PL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eb345398120d398ea4bb930e0425b463c76b02cc38f5653c365788bd66d2dc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5134015%2F&secure%5Burl_type%5D=linkedin_company_website) 347 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Automation Specialist, Marketing Specialist - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 56% Small, 36% Medium #### What Do G2 Reviewers Say About Manago AI? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **flexibility and adaptability** of Manago AI, enabling customized solutions for their marketing automation needs. - Users appreciate the **automation efficiency** of SALESmanago, enabling custom integrations and enhanced marketing capabilities seamlessly. - Users commend the **excellent customer support** from SALESmanago, noting responsiveness and helpfulness throughout their partnership. - Users commend the **advanced campaign automation and seamless Salesforce integration** , enhancing their marketing strategy effectively. - Users appreciate the **intuitive email builder** in SALESmanago, greatly enhancing customer communication and automation efficiency. ##### Cons - Users experience a **steep learning curve** with Manago AI, requiring time and effort to achieve optimal setup. - Users find the **interface not intuitive** , making it challenging to navigate and utilize all features effectively. - Users find some aspects of the platform to be **complex and user-unfriendly** , affecting overall usability and function access. - Users find the **complexity** of Manago AI challenging, as not all functions are easily accessible or user-friendly. - Users report **feature issues** including limited SMS integration and difficult navigation for less frequently used tools. #### What Are Recent G2 Reviews of Manago AI? **["Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support"](https://www.g2.com/survey_responses/manago-ai-review-12970320)** **Rating:** 4.0/5.0 stars _— Paulina ._ [Read full review](https://www.g2.com/survey_responses/manago-ai-review-12970320) **["A solid platform for marketing automation"](https://www.g2.com/survey_responses/manago-ai-review-13135615)** **Rating:** 5.0/5.0 stars _— Martyna K._ [Read full review](https://www.g2.com/survey_responses/manago-ai-review-13135615) #### What Are G2 Users Discussing About Manago AI? - [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for) ### [CDP Agent](https://www.g2.com/products/cdp-agent/reviews) ActionIQ by Uniphore is a new kind of customer data platform for enterprise brands, giving marketers easy and secure ways to activate data anywhere in the customer experience. ActionIQ’s unique composable architecture means data can stay securely where it lives, and marketing teams only use the tools they need. ActionIQ recently joined Uniphore to bring native AI capabilities to the CDP — bridging the gap between data, AI and CX. ActionIQ helps dozens of G2K companies across financial services, media, retail, B2B-Tech, and Travel Hospitality to help grow customer acquisition and retention. **Average Rating:** 4.1/5.0 **Total Reviews:** 44 #### How Do G2 Users Rate CDP Agent? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Predictive Modeling:** 7.2/10 (Category avg: 8.0/10) - **Data Enrichment:** 7.1/10 (Category avg: 8.6/10) - **Expandability:** 8.2/10 (Category avg: 8.6/10) #### Who Is the Company Behind CDP Agent? - **Seller:** [Uniphore](https://www.g2.com/sellers/uniphore) - **Year Founded:** 2008 - **HQ Location:** Palo Alto , US - **Twitter:** @uniphore 2,302 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1a034f07a547e1694fce444d7ddee4ed7677d916d65e45d58eb018149267b338&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funiphore&secure%5Burl_type%5D=linkedin_company_website) 875 employees on LinkedIn® - **Ownership:** Private #### Who Uses This Product? - **Top Industries:** Retail - **Company Size:** 56% Large, 22% Medium #### What Are Recent G2 Reviews of CDP Agent? **["Great partnership, transparent roadmap, accessible leadership."](https://www.g2.com/survey_responses/cdp-agent-review-8393918)** **Rating:** 5.0/5.0 stars _— Michael B._ [Read full review](https://www.g2.com/survey_responses/cdp-agent-review-8393918) **["Valuable CDP with great Customer Support"](https://www.g2.com/survey_responses/cdp-agent-review-8545844)** **Rating:** 4.5/5.0 stars _— Jenna P._ [Read full review](https://www.g2.com/survey_responses/cdp-agent-review-8545844) #### What Are G2 Users Discussing About CDP Agent? - [What is the difference between CDP and MDM?](https://www.g2.com/discussions/what-is-the-difference-between-cdp-and-mdm) - [What does Simon data do?](https://www.g2.com/discussions/actioniq-what-does-simon-data-do) - [Is ActionIQ a good company?](https://www.g2.com/discussions/is-actioniq-a-good-company) - [What does ActionIQ do?](https://www.g2.com/discussions/what-does-actioniq-do) ### [Lytics](https://www.g2.com/products/lytics/reviews) Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations. **Average Rating:** 3.9/5.0 **Total Reviews:** 67 #### How Do G2 Users Rate Lytics? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) - **Predictive Modeling:** 7.7/10 (Category avg: 8.0/10) - **Data Enrichment:** 9.1/10 (Category avg: 8.6/10) - **Expandability:** 8.1/10 (Category avg: 8.6/10) #### Who Is the Company Behind Lytics? - **Seller:** [Lytics](https://www.g2.com/sellers/lytics) - **Year Founded:** 2012 - **HQ Location:** Portland, OR - **Twitter:** @lytics 1,268 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dfca0bcb2561cee926a8c6cfb0cbe68cc5104a03897fde611bcfe39082bbeeda&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2752977%2F&secure%5Burl_type%5D=linkedin_company_website) 22 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Publishing, Marketing and Advertising - **Company Size:** 57% Medium, 27% Large #### What Do G2 Reviewers Say About Lytics? _AI-generated summary from verified user reviews_ ##### Pros - Users value Lytics for its **effective audience activation** , enhancing retargeting and segmentation for better targeting outcomes. - Users value Lytics for its **excellent data management capabilities** , enhancing retargeting and segmentation for effective targeting. - Users value the **effective segmentation capabilities** of Lytics, enhancing their targeting and retargeting efforts significantly. - Users value the **flexibility** of Lytics for effective retargeting and segmentation, enhancing their targeting strategies. - Users value the **journey creation capabilities** of Lytics, enhancing retargeting and segmentation for improved targeting. #### What Are Recent G2 Reviews of Lytics? **["Simple, Powerful UI with Seamless CDP Integrations"](https://www.g2.com/survey_responses/lytics-review-12639410)** **Rating:** 4.5/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/lytics-review-12639410) **["Game-Changer Platform for Marketers"](https://www.g2.com/survey_responses/lytics-review-8360493)** **Rating:** 5.0/5.0 stars _— Babita C._ [Read full review](https://www.g2.com/survey_responses/lytics-review-8360493) #### What Are G2 Users Discussing About Lytics? - [What is ActionIQ?](https://www.g2.com/discussions/what-is-actioniq) - [What is lytics io?](https://www.g2.com/discussions/what-is-lytics-io) - [What does Simon data do?](https://www.g2.com/discussions/what-does-simon-data-do) - [What is lytics used for?](https://www.g2.com/discussions/what-is-lytics-used-for) ### [Catalyst](https://www.g2.com/products/totango-catalyst/reviews) Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps businesses achieve sustainable success by aligning each action with your customer’s key objectives, ensuring they achieve their desired outcomes for your product or service. Catalyst unlocks your team’s potential to deliver smarter, faster, and scalable results, paving the way for long-term success. Learn more here! **Average Rating:** 4.5/5.0 **Total Reviews:** 656 #### How Do G2 Users Rate Catalyst? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Predictive Modeling:** 7.8/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.2/10 (Category avg: 8.6/10) - **Expandability:** 8.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind Catalyst? - **Seller:** [Totango](https://www.g2.com/sellers/totango) - **Company Website:** www.totango.com - **Year Founded:** 2010 - **HQ Location:** New York, NY - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ca1d4406b1442de250192896a32c751981491e45014b5bb40827df34236&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F760976%2F&secure%5Burl_type%5D=linkedin_company_website) 124 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Customer Success Manager, Senior Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 75% Medium, 13% Small #### What Do G2 Reviewers Say About Catalyst? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **intuitive interface** of Catalyst, enabling efficient customer management and clear, practical problem-solving. - Users appreciate the **automation features** of Catalyst, enhancing efficiency and ensuring proactive customer engagement. - Users value the **exceptional customer engagement** capabilities of Catalyst, enhancing relationships and driving meaningful outcomes. - Users appreciate the **seamless integrations** of Catalyst, enhancing efficiency and centralizing customer success data effectively. - Users find Catalyst's interface to be **intuitive and clean** , making navigation and report pulling effortless. ##### Cons - Users note a notable **learning curve** with Catalyst, especially for those new to customer success platforms. - Users find significant **integration issues** with Catalyst, hindering workflow efficiency and complicating customer communication. - Users are frustrated with the **missing integrations and limited features** in Catalyst, hindering effective workflow management. - Users find Catalyst to be **not intuitive** , complicating simple tasks and leading to frustration with its functionality. - Users find the **limited customization** options in Catalyst restrict their ability to tailor dashboards to specific needs. #### What Are Recent G2 Reviews of Catalyst? **["Chat and Email-to-File Features Make Workflows Effortless"](https://www.g2.com/survey_responses/catalyst-review-12459474)** **Rating:** 5.0/5.0 stars _— Kelli W._ [Read full review](https://www.g2.com/survey_responses/catalyst-review-12459474) **["Customer Health Monitoring That Simplifies Usage Tracking and Renewals"](https://www.g2.com/survey_responses/catalyst-review-12905872)** **Rating:** 4.0/5.0 stars _— Jai M._ [Read full review](https://www.g2.com/survey_responses/catalyst-review-12905872) #### What Are G2 Users Discussing About Catalyst? - [What makes Cisco different?](https://www.g2.com/discussions/what-makes-cisco-different) - [Do you need smartnet to upgrade IOS?](https://www.g2.com/discussions/do-you-need-smartnet-to-upgrade-ios) - [What is a Cisco switch used for?](https://www.g2.com/discussions/what-is-a-cisco-switch-used-for) - [What is Catalyst in networking?](https://www.g2.com/discussions/what-is-catalyst-in-networking) ### [Iterable](https://www.g2.com/products/iterable/reviews) Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 #### How Do G2 Users Rate Iterable? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Predictive Modeling:** 8.1/10 (Category avg: 8.0/10) - **Data Enrichment:** 8.1/10 (Category avg: 8.6/10) - **Expandability:** 8.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind Iterable? - **Seller:** [Iterable](https://www.g2.com/sellers/iterable) - **Company Website:** www.iterable.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @Iterable 2,603 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website) 858 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 54% Medium, 26% Small #### What Do G2 Reviewers Say About Iterable? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. - Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. - Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. - Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. - Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. ##### Cons - Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. - Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. - Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. - Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. - Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. #### What Are Recent G2 Reviews of Iterable? **["Iterable: The Intuitive Platform That Makes Data Actionable"](https://www.g2.com/survey_responses/iterable-review-12383489)** **Rating:** 4.5/5.0 stars _— Jake B._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) **["Iterable scales with your growth and unifies B2B and B2C journeys"](https://www.g2.com/survey_responses/iterable-review-12943549)** **Rating:** 5.0/5.0 stars _— Daniel A._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12943549) #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment - [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments ### [Xtremepush](https://www.g2.com/products/xtremepush/reviews) Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill. **Average Rating:** 4.4/5.0 **Total Reviews:** 260 #### How Do G2 Users Rate Xtremepush? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Predictive Modeling:** 6.6/10 (Category avg: 8.0/10) - **Data Enrichment:** 7.7/10 (Category avg: 8.6/10) - **Expandability:** 7.8/10 (Category avg: 8.6/10) #### Who Is the Company Behind Xtremepush? - **Seller:** [Xtremepush](https://www.g2.com/sellers/xtremepush) - **Company Website:** xtremepush.com - **Year Founded:** 2012 - **HQ Location:** Dublin - **Twitter:** @XtremePush 11,098 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=688d0b2c024976a47d98dc3a77f13d6be2bac8950fd42aed11b4fa24663fa4eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3334885%2F&secure%5Burl_type%5D=linkedin_company_website) 139 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, CRM Manager - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 45% Medium, 37% Small #### What Do G2 Reviewers Say About Xtremepush? _AI-generated summary from verified user reviews_ ##### Pros - Users find Xtremepush's **ease of use** remarkable, praising the intuitive interface and engaged support team. - Users appreciate the **helpful campaign management** features of Xtremepush, making targeted messaging seamless and efficient. - Users commend the **responsive and knowledgeable customer support** of Xtremepush, appreciating their quick assistance with issues. - Users appreciate the **user-friendly interface** of Xtremepush, finding it simple and straightforward to navigate. - Users appreciate the **real-time analytics** of Xtremepush, enhancing campaign optimization and user engagement significantly. ##### Cons - Users find the **user interface not intuitive** , making navigation and report reading a complex experience. - Users find the **learning curve steep** , as advanced features and integrations require significant time and training. - Users find **missing features** in Xtremepush, such as limited journey builder and lack of push management options. - Users express frustration with the **limited features** of Xtremepush, including inadequate analytics and lack of essential tools. - Users find Xtremepush's **difficult learning curve** a barrier, particularly for advanced features and analytics navigation. #### What Are Recent G2 Reviews of Xtremepush? **["Easy Setup and Various Options, with Potential for Improvement in UI"](https://www.g2.com/survey_responses/xtremepush-review-12369277)** **Rating:** 5.0/5.0 stars _— Verified User in Gambling & Casinos_ [Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369277) **["Intuitive, Powerful Segmentation with Real-Time Data That Optimizes Campaigns Fast"](https://www.g2.com/survey_responses/xtremepush-review-12369332)** **Rating:** 5.0/5.0 stars _— Raúl A._ [Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369332) #### What Are G2 Users Discussing About Xtremepush? - [What is Xtremepush used for?](https://www.g2.com/discussions/what-is-xtremepush-used-for) - [‹ Prev‹ Prev](/categories/customer-data-platform-cdp/enterprise?attributes%5B329%5D=all&order=g2_score&selected_view=grid#product-list) - [1](/categories/customer-data-platform-cdp/enterprise?attributes%5B329%5D=all&order=g2_score&selected_view=grid#product-list) - 2 - [3](/categories/customer-data-platform-cdp/enterprise?attributes%5B329%5D=all&order=g2_score&page=3&selected_view=grid#product-list) - [Next ›Next ›](/categories/customer-data-platform-cdp/enterprise?attributes%5B329%5D=all&order=g2_score&page=3&selected_view=grid#product-list) Spotlight Categories [Product Lifecycle Management (PLM) Software](https://www.g2.com/categories/product-lifecycle-management-plm) [Email Marketing Software](https://www.g2.com/categories/email-marketing) [Operational Risk Management Software](https://www.g2.com/categories/operational-risk-management) [Multi-Country Payroll Software](https://www.g2.com/categories/multi-country-payroll) [Accounting Software](https://www.g2.com/categories/accounting) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Journey Analytics](/categories/customer-journey-analytics) [Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated Products classified in the overall Customer Data Platform (CDP) category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Customer Data Platform (CDP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Customer Data Platform (CDP) category. In addition to qualifying for inclusion in the Customer Data Platforms (CDP) category, to qualify for inclusion in the Enterprise Business Customer Data Platforms (CDP) category, a product must have at least 10 reviews left by a reviewer from an enterprise business. Show More * * * ## How Do You Choose the Right Customer Data Platforms (CDP)? ### What You Should Know About Customer Data Platform (CDP) Software ### Customer data platforms buying insights at a glance [Customer data platforms (CDPs)](https://www.g2.com/categories/customer-data-platform-cdp) help businesses collect, unify, and activate customer data across marketing, sales, service, and analytics functions. CDPs enable centralized customer data management, audience segmentation, real-time engagement, and analytics-driven personalization. Organizations primarily use customer data platforms to create unified customer profiles, break down data silos, automate customer journeys, and deliver personalized marketing experiences across channels like email, SMS, digital ads, and ecommerce platforms. Most cdp software follows tiered pricing models based on data volume, number of customer profiles, or usage. Entry-level CDPs typically start at $1,000 to $3,000 per month for core functionality, while mid-market to enterprise solutions range from $5,000 to $20,000 or more per month depending on advanced features, scalability, and support. If you’re evaluating CDP software, consider your organization’s data complexity, integration needs, pricing flexibility, feature depth, ease of use, and vendor support quality. Essential questions include: - What is included in your pricing tiers, and how does pricing scale with data growth? - What onboarding, training, and customer success resources do you provide? - What pre-built integrations and API capabilities are available? - How responsive is the vendor’s customer support and technical assistance? - Does the CDP offer real-time engagement, personalization, or AI-driven recommendations? G2's top-rated Customer data platforms currently include Insider, Bloomreach, WebEngage, Fullstory, and Planhat. According to G2’s Customer Data Statistics, 94% of business leaders say understanding customer needs is essential to delivering personalized experiences, and 78% of organizations say data silos are a major challenge—further validating the need for CDPs with specialized capabilities. ([_Source 1_](https://www.g2.com/articles/customer-data-statistics)) ### What are customer data platforms? G2 defines a [customer data platform](https://www.g2.com/categories/customer-data-platform-cdp) as a software system that collects, unifies, and organizes customer data from various sources into a single, centralized database. Its core purpose is to create a real-time, comprehensive view of each customer to help businesses deliver personalized marketing experiences and make data-driven decisions. Unlike traditional databases or marketing tools, CDP software automatically integrates both online and offline data, including first-party data such as website activity, mobile interactions, email engagement, transaction history, and sometimes third-party data from external sources. Customer data platforms are designed to be used primarily by marketing teams, requiring minimal technical support, and offer the ability to segment customers, track behavior over time, and trigger automated actions based on that behavior. What makes a CDP unique is its ability to continuously update customer profiles as new data becomes available, structuring that information in a way that is actionable, whether for targeting ads, personalizing communications, or analyzing campaign performance. A CDP is different from a CRM, data warehouse, or [DMP](https://www.g2.com/categories/data-management-platform-dmp). CRMs are generally focused on sales workflows and rely heavily on manual data entry, while CDPs automatically gather and maintain a broader range of behavioral and demographic data. Data warehouses are typically IT-managed systems for storing and querying historical data, lacking the real-time agility and marketing focus defining CDPs. DMPs, on the other hand, are built for advertising and primarily use anonymous third-party data to improve targeting, whereas CDPs focus on identifiable individuals and long-term relationship building. By pulling together fragmented data from across platforms such as websites, mobile apps, social channels, and offline sources, a CDP empowers marketers to better understand customer journeys, personalize experiences, and drive long-term customer value. The global customer data platform market is experiencing rapid growth as businesses prioritize unified customer data management and personalized marketing strategies. According to Fortune Business Insights, the CDP market was valued at USD 2.65 billion in 2024 and is projected to grow from USD 3.28 billion in 2025 to USD 12.96 billion by 2032, reflecting a compound annual growth rate (CAGR) of 21.7% during the forecast period. ([_Source 3_](https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633)) G2 currently covers 263 CDP products, with 1,521 reviews published in the last 12 months, making it one of the most reviewed and comprehensive software categories on our platform. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies)) ### What are the top reviewed customer data platforms on G2? Here are the five highest-reviewed CDP products on G2 in this category: #### 1. [Insider](https://www.g2.com/products/insider/reviews) - Number of Reviews: 765 - Satisfaction: 100 - Market Presence: 99 - G2 Score: 100 #### 2. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - Number of Reviews: 463 - Satisfaction: 76 - Market Presence: 93 - G2 Score: 85 #### 3. [WebEngage](https://www.g2.com/products/webengage/reviews) - Number of Reviews: 174 - Satisfaction: 84 - Market Presence: 70 - G2 Score: 77 #### 4. [Fullstory](https://www.g2.com/products/fullstory/reviews) - Number of Reviews: 179 - Satisfaction: 74 - Market Presence: 77 - G2 Score: 75 #### 5. [Planhat](https://www.g2.com/products/planhat/reviews) - Number of Reviews: 312 - Satisfaction: 79 - Market Presence: 64 - G2 Score: 71 These rankings are determined by combining verified user ratings and publicly available web search popularity data: - The **Satisfaction Score** measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies)) - The **Market Presence Score** measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies)) - G2 ranks products using a unique scoring system called the **G2 Score** , calculated from real user reviews, online data, and social signals. This score makes it easy to compare and evaluate different software products within each G2 category. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies)) ### Customer data platform pricing and cost considerations Customer Data Platform (CDP) pricing can vary widely based on vendor offerings, business size, data volume, and the required features. Most CDPs follow a tiered pricing model, with costs typically scaling based on the number of customer profiles, data processed, or additional features like real-time personalization, advanced analytics, or integrations. According to G2 data, the average annual price per license for CDPs is approximately _$1,294.70_. Pricing generally ranges from a minimum annual price of _$598.80_ per license to a maximum of _$4,272.00_ per license, depending on the product edition and feature set. Entry-level CDPs for small to mid-sized businesses often start around _$600 to $1,200 per year_ per license. These plans typically include core features such as data collection, customer segmentation, and basic integrations with marketing tools. Pricing can increase significantly for mid-market and enterprise-grade organizations, with advanced plans reaching _$4,000 or more per year_ per license. Higher pricing reflects support for larger data volumes, additional users, enhanced privacy and compliance features, AI-powered recommendations, and extensive customization options. Beyond subscription costs, businesses should consider additional fees such as: - Data storage overages - Access to premium analytics or reporting modules - API usage beyond included limits - Implementation and onboarding services (which may range from several thousand to tens of thousands of dollars) When evaluating CDP pricing, it’s important to factor in not only the base subscription fees but also the total cost of ownership. This includes internal resource requirements, training, integration complexity, and potential cost savings from replacing multiple disconnected systems with a unified customer data platform. ### Types of customer data providers on G2 The customer data platform market has matured, leading to the emergence of different types of platforms built for specific use cases. While all CDPs collect and unify customer data, they vary in how much functionality they provide beyond data management. Most fall into one of three categories: - [Multiple Devices CDPs](https://www.g2.com/categories/customer-data-platform-cdp/f/multiple-devices): Multiple Devices CDPs are built to deliver consistent and personalized customer experiences across any device or channel. They help businesses track customer interactions across smartphones, tablets, desktops, and other connected devices to maintain a unified customer view. This type of CDP is best suited for organizations aiming to create seamless cross-device engagement, ensuring customers receive relevant messaging and experiences no matter how or where they interact with the brand. - [Marketing Metrics-Focused CDPs](https://www.g2.com/categories/customer-data-platform-cdp/f/marketing-metrics): Marketing Metrics-focused CDPs provide advanced analytics and reporting capabilities that help businesses measure marketing performance and ROI. They enable organizations to track customer engagement, campaign effectiveness, and revenue attribution across multiple channels. This type of CDP is ideal for companies looking to gain deeper insights into their marketing efforts, optimize strategies, and make data-driven decisions while managing customer data in a centralized platform. - [Recommendation Engine CDPs](https://www.g2.com/categories/customer-data-platform-cdp/f/recommendation-engine): Recommendation Engine CDPs use artificial intelligence and machine learning to deliver personalized content, product recommendations, and next-best actions across customer touchpoints. By analyzing customer behavior, preferences, and purchase history, they help businesses increase engagement and drive conversions. This type of CDP is well-suited for organizations aiming to enhance personalization strategies, improve product discovery, and deliver relevant experiences in real time across marketing channels. - [Content Marketing CDPs](https://www.g2.com/categories/customer-data-platform-cdp/f/content-marketing): Content Marketing CDPs combine customer data management with content delivery tools to support personalized marketing at scale. They enable businesses to create, manage, and distribute content tailored to customer profiles, behaviors, and preferences. This type of CDP is ideal for organizations focused on automating content-driven campaigns, delivering targeted messaging across multiple channels, and driving customer engagement with personalized, data-informed content experiences. - **Integration with AI Assistants** : As businesses adopt AI-powered customer service tools, CDPs provide accurate customer profiles and history. This integration enables AI assistants to offer more relevant, efficient, personalized interactions, enhancing overall customer satisfaction. ### Top customer data companies on G2 features rated by G2 reviewers There is no single best customer data platform for every business. Different CDP features offer unique benefits depending on the organization’s goals, data complexity, and marketing maturity. These features can support users in several ways: - Data enrichment: Use external data sources to enhance and complete customer profiles. - Expandability: Add new data sources and adapt to changing data requirements over time. - Content marketing: Manage and deliver content as part of personalized customer journeys. - Multiple devices: Deliver consistent, personalized experiences across all customer devices. - Marketing metrics: Measure the performance and ROI of marketing programs and campaigns. - Predictive modeling: Forecast customer behaviors and outcomes using statistical models. - Recommendation engine: Suggest next-best actions or products based on customer data and AI. ### Top CDP benefits identified by G2 reviewers Effective customer data platform implementation can deliver a range of strategic business benefits, including: **Ease of Use** : Users often highlight that these CDPs are intuitive and user-friendly, reducing the learning curve. _“A customer data platform is a very potent, all-in-one platform that functions smoothly like clockwork. It has proven highly capable and effective for us, and we have witnessed consistent growth in CTR using their Smart Recommender.”_ - [Hung Ho, Digital Transformation Executive](https://www.g2.com/products/insider/reviews/insider-review-6920189) **Data Management** : The ability to collect, unify, and manage customer data efficiently is a standout feature. _“A customer data platform provides analytics and insights to help businesses understand user behavior, measure the performance of their digital experiences, and make data-driven decisions for optimization and personalization.”_ - [Hlengi Khanyile](https://www.g2.com/products/bloomreach-bloomreach/reviews/bloomreach-review-9184260) **Personalization Capabilities:** Many users mention strong functionality around segmentation and delivering personalized customer experiences. _“We send personalized notifications and messages that match each user’s interests and activity. This helps us keep users returning to the app by offering them exactly what they’re looking for. Personalization has made our connection with users stronger and more meaningful.”_ - [Sanjeev Arora, SDE - 1](https://www.g2.com/products/webengage/reviews/webengage-review-10487589) **Automation** : Automating campaigns and data flows is frequently seen as a time-saver and a key value driver. _“The customer portals are invaluable for tracking onboarding objectives with customers, keeping everyone aligned. Its robust automation capabilities allow us to create a wide range of alerts based on real-time data, ensuring we never miss critical updates.”_ - [Rocky Radu, Sr. Operations Engineer](http://ws/planhat-review-10533063) **Customer Support** : Reviewers appreciate responsive and helpful support teams. _“While the application is intuitive, there are a lot of hidden tricks and tips. Whenever I go to my support team with the question I'm trying to answer, they do everything they can to help me answer that question.”_ - [Tim Oliver, Product Director - Analytics & Data Science](https://www.g2.com/products/fullstory/reviews/fullstory-review-9719408) ### Top customer data platform challenges identified by G2 reviewers Implementing a customer data software can drive significant marketing and operational value, but G2 user reviews highlight several common challenges that organizations may encounter. These challenges often relate to pricing, complexity, data integration, feature limitations, and support quality. Below are the most frequently reported hurdles, along with key questions to ask vendors and practical advice to address them: **1. Pricing and cost complexity:** Reviewers frequently mention that CDP software can involve high costs, especially for advanced features, data volume, or enterprise-level use cases. Unclear pricing models or additional costs for integrations and support can be a barrier. - **Essential questions to ask your CDP vendor** : What is included in your pricing tiers? Are there extra costs for data storage, API access, or integrations? How do costs scale with increasing customer profiles or data usage? - **How to overcome the challenge** : Look for transparent pricing models that clearly outline what is included. Choose vendors that offer flexible, scalable pricing options aligned with your data needs and growth plans. **2. Data complexity and steep learning curve:** Customer data platforms often require technical expertise to implement and operate effectively. Users report challenges managing data integration, identity resolution, and advanced segmentation features, especially without dedicated support. - **Essential questions to ask your CDP vendor** : What onboarding, training, and documentation do you provide? Is your platform designed for marketers, or will technical teams need to be heavily involved? What customer success resources are available? - **How to overcome the challenge** : Select CDPs that emphasize ease of use, intuitive interfaces, and strong customer enablement programs. Ensure that adequate training resources are available for both technical and non-technical users. **3. Limited or underdeveloped features:** Many users cite missing features, lack of customization, or limitations in reporting and analytics tools as pain points that hinder their ability to fully leverage the CDP. - **Essential questions to ask your CDP vendor** : What are your platform’s current core features, and how mature are they? Can you provide a product roadmap or outline of upcoming features? Are there limitations or known gaps in key areas like reporting, integrations, or personalization? - **How to overcome the challenge** : Select a CDP vendor that is transparent about its product capabilities and development roadmap. During evaluation, prioritize platforms that actively engage with customer feedback and release regular feature updates. Consider whether the available features align with your highest-priority use cases, and avoid over-investing in platforms that require long wait times for critical functionality. **4. Customer support quality:** Reviewers frequently note slow response times or inadequate assistance when solving technical issues, which negatively impacts their experience with the product. - **Essential questions to ask your CDP vendor** : What support channels do you offer, such as email, live chat, phone, or dedicated account managers? What is your average response time for support inquiries? Do you provide guaranteed service levels through Service Level Agreements (SLAs)? What resources do you offer for onboarding, training, and ongoing customer success support? - **How to overcome the challenge** : Evaluate CDP vendors based on proven customer support performance. Look for platforms with responsive, multi-channel support and clearly defined SLAs. Prioritize vendors that offer proactive customer success programs, training resources, and dedicated support contacts to ensure your team receives guidance during implementation and ongoing use. **5. Data integration complexity:** Many users report difficulties integrating their CDP with existing tools, systems, and data sources. Challenges include limited pre-built connectors, complex API configurations, custom integration requirements, and inconsistent data formatting across platforms. Without seamless integration, a CDP’s ability to unify customer data and deliver insights is significantly reduced. - **Essential questions to ask your CDP vendor** : What pre-built integrations do you offer with common tools like CRMs, marketing automation platforms, e-commerce systems, and analytics tools? How flexible is your API, and what technical resources are required for custom integrations? Do you provide support or services to help with integration setup and troubleshooting? How do you ensure data accuracy and consistency across connected systems? - **How to overcome the challenge** : Prioritize CDPs that offer a wide range of pre-built integrations with your existing tools. Confirm that the platform provides clear API documentation, integration support, and technical resources to streamline setup. Engage internal IT teams early in the evaluation process to assess technical compatibility and avoid unexpected complexity during implementation. ### What are customer data platforms used for? Customer Data Platforms (CDPs) are primarily used to unify customer data, improve marketing performance, and deliver personalized customer experiences. According to G2 reviewers, businesses rely on CDPs to collect and manage customer data from multiple sources and create a single, comprehensive customer view. Common use cases include improving customer engagement, enabling personalized marketing campaigns, and optimizing customer journeys across channels. Many businesses use CDPs to track customer behavior, automate campaign delivery, and segment audiences for targeted messaging. CDPs also support reporting, real-time analytics, and help teams make data-driven decisions. Reviewers frequently mention that CDPs help break down data silos, connect online and offline customer interactions, and increase operational efficiency in marketing, sales, and customer service teams. ### Who uses customer data platforms? Customer data platform solutions are used by businesses to unify customer data, personalize marketing, and improve customer engagement across teams and channels. - **Marketing teams** : Use CDPs to unify customer data, segment audiences, and personalize campaigns across channels. - **Sales teams** : Access real-time customer profiles to identify leads, track activity, and deliver personalized outreach. - **Customer experience teams** : Leverage CDPs to track customer interactions and provide consistent, personalized support. - **Data and analytics teams** : Use CDPs to collect, analyze, and report on customer data from multiple sources. - **Ecommerce and retail businesses** : Rely on CDPs to power personalized product recommendations and optimize customer journeys. - **B2B and B2C companies** : Use CDPs to understand customer behavior, drive engagement, and improve marketing performance. ### Common customer data platform integrations Customer data platforms integrate with a wide range of tools to collect, unify, and activate customer data across systems. Common integrations include: - [CRM systems](https://www.g2.com/categories/crm): Connect customer relationship management tools to sync contact data, sales activity, and customer interactions. - [Marketing automation platforms](https://www.g2.com/categories/marketing-automation): Integrate with email marketing, SMS, and campaign tools to deliver personalized messaging. - [E-Commerce platforms](https://www.g2.com/categories/e-commerce-platforms): Sync product data, purchase history, and customer behavior from online stores. - **Advertising platforms** : Connect with ad networks and social media channels to optimize audience targeting and ad personalization. - [Analytics](https://www.g2.com/categories/analytics-platforms) **and** [BI tools](https://www.g2.com/categories/embedded-business-intelligence): Feed unified customer data into reporting platforms for deeper analysis and insights. - [Data warehouses](https://www.g2.com/categories/data-warehouse) **and** [cloud storage](https://www.g2.com/categories/cloud-file-storage): Integrate with cloud data systems to centralize large volumes of structured and unstructured data. - **Customer support tools** : Connect customer service platforms to provide personalized support based on complete customer profiles. ### **Software and services related to customer data platforms** 1. [Data warehouses](https://www.g2.com/categories/data-warehouse) store large volumes of integrated business data for reporting and analytics. Managed by IT teams, they focus on cross-departmental data rather than marketing-specific customer profiles. 2. [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) collect third-party, cookie-based data for audience targeting and digital advertising. Unlike CDPs, DMPs focus on anonymous data and short-term storage for ad campaigns. 3. [CRM software](https://www.g2.com/categories/crm) store customer contact details, sales activity, and interaction history. While CRMs manage known customer records, CDPs unify data from all channels to create a complete customer view for marketing personalization. ### Future of customer data platforms The future of customer data platforms will focus on deeper AI-driven personalization, stronger real-time data processing, expanded privacy and compliance features, and increased integration with emerging technologies to help businesses deliver more connected, predictive, and privacy-first customer experiences. 1. **AI-Powered Personalization** : CDPs are increasingly integrating artificial intelligence and machine learning to deliver hyper-personalized customer experiences in real time. By analyzing behavioral signals and customer preferences, businesses can tailor content, offers, and journeys dynamically. ​ 2. **Real-Time Data Activation** : The growing demand for agility and responsiveness is driving CDPs to process and activate customer data instantly. Real-time decision-making helps brands respond to customer behavior as it happens, enhancing engagement and satisfaction. ​ 3. **Privacy-First Data Collaboration** : With increasing data privacy regulations, CDPs are adopting technologies like data clean rooms that allow companies to analyze shared data sets without exposing personally identifiable information. This approach protects user privacy while maintaining valuable insights. ​ 4. **Cross-Channel Customer Engagement** : CDPs are expanding beyond traditional marketing use cases, enabling personalized engagement across a growing number of touchpoints, including mobile apps, social media, e-commerce, and customer service platforms. This holistic approach ensures consistent messaging and experiences across all customer interactions. ​ 5. **Integration with AI Assistants** : As businesses adopt AI-powered customer service tools, CDPs play a crucial role in providing accurate customer profiles and history. This integration enables AI assistants to offer more relevant, efficient, and personalized interactions, enhancing overall customer satisfaction. ([_Source 4_](https://www.cdpinstitute.org/news/customer-data-platform-growth-shifts-to-new-markets-cdp-institute-report/)) ### Customer Data Platform (CDP) FAQs #### What are customer data platforms? A customer data platform, or CDP, is software that collects customer data from multiple sources such as websites, mobile apps, CRMs, email tools, and advertising platforms, then unifies it into a single, centralized customer profile. The goal of a CDP is to create a complete view of each customer by connecting identity and behavior across channels, even when data is fragmented.  CDPs help teams segment audiences, personalize experiences, and activate customer data in other systems, such as [marketing automation](https://www.g2.com/categories/marketing-automation), [analytics](https://www.g2.com/categories/analytics-platforms), and [ad platforms](https://www.g2.com/categories/digital-advertising-tech), making them a foundational tool for customer-centric marketing and engagement. #### CDP vs CRM: what are the differences? The main difference between a CDP and a CRM is the type of data they manage and how that data is used. A [CRM](https://www.g2.com/categories/crm) is designed mainly for sales and customer service teams to manage relationships with known contacts by tracking communication history, storing contact and account details, and supporting pipeline workflows.  A CDP is designed to unify both known and anonymous data across many systems, including real-time behavioral signals, and turn it into continuously updated customer profiles. While CRMs focus on relationship management and revenue workflows, CDPs focus on data unification, identity resolution, audience building, and activation for personalization and marketing performance. Many companies use both together, with CDPs enriching the CRM and improving targeting and customer engagement. #### What is the best customer data platform? There is no single best customer data platform for every business because the right choice depends on your goals, data complexity, customer journey, and existing tech stack. The best CDPs typically excel at unifying customer data across channels, accurately resolving customer identities, enabling real-time segmentation and activation, integrating smoothly with other tools, and supporting both privacy and governance requirements.  A reliable way to evaluate the best CDP for your needs is to compare platforms based on verified user reviews, feature fit, and performance for companies of a similar size and industry. On G2, the leading CDPs are identified using verified customer feedback and satisfaction signals, which helps buyers see which tools perform best in real-world use cases. The best CDP software are [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews), [Insider One](https://www.g2.com/products/insider-one/reviews), and [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews). ### Sources 1. [50+ Customer Data Statistics for Successful Marketing Plans](https://www.g2.com/articles/customer-data-statistics), G2 2. G2 reviews data: G2 reviews are sourced from verified software users and factor in satisfaction ratings, market presence, and real-time popularity data. Rankings in this guide are based on an analysis of G2 user reviews published within the last 12 months. For more details, read [G2’s full scoring methodology](https://documentation.g2.com/docs/research-scoring-methodologies). 3. [Customer Data Platform Market Size, Share & Industry Analysis](https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633), Fortune Business Insights 4. [Customer Data Platform Growth Shifts to New Markets](https://www.cdpinstitute.org/news/customer-data-platform-growth-shifts-to-new-markets-cdp-institute-report/), CDP Institute