Best Customer Advocacy Software

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or employee advocacy, although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

  • Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
  • Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
  • Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
  • Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it
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    Yotpo is a customer content marketing platform that helps online businesses collect every type of user-generated content and use it to build a stronger brand and better customer experience. We help brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With our comprehensive solution and easy-to-use dashboards, you can understand what your shoppers think about your products and identify opportunities to improve customer experience.

    Swagbucks is the fun rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart or get cash back from Paypal. Swagbucks has already paid out over $175 million in cash and free gift cards. Put cash back in your wallet. Join for free today. Hea

    Advocately is Online Review Management software that helps companies get a continual stream of new 5 star customer reviews every week. Advocately integrates with your existing systems to start generating reviews on the first day. It is the easiest and fastest way to set up a Online Review Management process that get's results. https://advocate.ly/

    Influitive
    (22)4.5 out of 5
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    Optimized for quick response

    Influitive's AdvocateHub allows you to build a community and invite advocates— such as your customers, partners and employees—to complete challenges: referrals, product reviews, social media posts, and more. As they complete these challenges, which can be targeted to groups or individuals, they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily report on all activities completed, and integrate with your CRM and marketing automation platform to incor

    NiceJob
    (12)4.9 out of 5
    Optimized for quick response
    Optimized for quick response

    Built for service businesses, SaaS, & agencies. NiceJob is the easiest way to get more great reviews and build a great reputation. NiceJob automates your social media marketing using your great customer reviews and photos. And we help you improve your search engine results, website traffic, and sales by publishing your reviews and photos to your website. Unlike competitors, we have no contracts, start free, and are only $75/month for our premium plans. ---> Try it free at get.nicejo

    Acquire New Customers & Increase Sales with a Referral Program Run a fully automated, customizable and easy to integrate referral program with ReferralCandy.

    Recognized as "Innovators of Systematic Virality" by CIO Magazine. Viral brand advocacy and community activation platform for amplifying demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. Platform integrates gamification, cross-channel social media, actions, data on-boarding, analytics reporting, email automation, and advertising intergration. Queue is flexible to support fan, customer, and employee brand advocacy reward programs, waitlists, and promotion

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    Higher Logic is your organization's secure, private community platform that empowers members, customers, support and product teams and administrators to create and manage meaningful, engaging online communities. It is the industry's premiere community solution, created specifically with the unique goals and needs of member and customer interactions in mind.

    Ambassador empowers marketers to increase customers, referrals, and revenue by leveraging the power of word-of-mouth. Their marketer-friendly software simplifies referral marketing, automating the process of enrolling, tracking, rewarding and managing your customers, affiliates, influencers, and partners. Consumer brands and B2B companies worldwide are rapidly implementing, scaling, and optimizing their referral marketing programs with Ambassador's pioneering software. Ambassador is also on

    CustomerAdvocacy.coms cloud based platform gives your team the power to activate your most loyal fans to support your business needs.

    SocialToaster is an enterprise-level fan engagement platform that uses the power of social media to amplify your brand’s message. The SocialToaster platform allows you to identify, recruit and activate your best supporters and vocal enthusiasts who are proud to share your brand’s content to their own personal social networks.

    Our comprehensive Customer Loyalty solution delivers full online, in-store, and app-based loyalty functionality to help engage customers and motivate them to choose your brand no matter where they are shopping. Our experience based approach to loyalty empowers you to reward your customers throughout the customer journey--from purchasing to writing reviews, referring friends, connecting to your social media channels and much more--to build genuine, lifelong loyalty.

    Mention Me is a powerful referral marketing platform, chosen by 350+ leading brands worldwide. Our technology enables customers to share brands with friends and family using a wide range of social channels, plus our unique "share by name" functionality. This enables the referral to be captured in real world conversations and drives up to 30% more referrals. We support 19 different languages and multiple currencies to support international referral programs. In addition, our AB testing capabili

    Pay with a Tweet is a social media referral tool that drives reach through social shares. Publishers can incentivize their users by offering products or content in exchange for a social post. This will generate additional website traffic and sales. Using social media as a referral technique is a grat way to get new customers. Pay with a Tweet offers the tool to do just that! It's Plug and Play!

    The SocialTwist platform enables diverse solutions for customer acquistion through social referrals.

    ePrize is a digital engagement agency specializing in mobile, social media, and web campaigns. Last year, more than half of Fortune 100 companies and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has grown into the largest online promotions platform, providing incentive-based promotional and loyalty programs in 44 countries for clients like Coca-Cola, Microsoft, The Gap, HSN, Miller/Coors, Yahoo!, P&G and AT&T. Headquartered in D

    Trusted by the world’s best brands, SaaSquatch is the #1 Customer Marketing Platform; powering reward programs at every stage of the customer journey including Acquisition, Referral, and Retention. Ideal for companies with 10,000+ customers, Startups, Unicorns, and Fortune 500 companies, SaaSquatch grows customer lifetime value, reduces churn and improves customer loyalty. Our best-in-class success team and platform provide you an ever-growing library of customizable, in-app, Loyalty, Referr

    Aklamio believes word-of-mouth marketing is the most powerful marketing channel and helps world-class companies expand their acquisition strategy with bespoke omnichannel technological solutions. Founded in 2011, Aklamio has become the leading referral marketing SaaS solution for enterprises with clients such as Vodafone, Paypal and Endesa. More than 300 international brands identify and reward influencers among their customer base to boost their sales through referrals. The company operates of

    Experticity helps brands and retailers influence the conversations that influence what people buy.

    NextBee's advocacy program management tools can help accelerate word of mouth reach for brands through catchy, compelling and branded social widgets, programmable rewards and recognition rules, and group challenges.

    Launch a points, referral, and VIP program all on one platform with the help of the world's largest reward program provider. Smile.io powers over 15,000 rewards programs and serves over 50 million members, having built programs for brands like elf, Topps, and mpix. You can launch a beautiful and customizable rewards program in just a few clicks. Additionally, Smile.io allows you to reward customers for a variety of actions, including social media sharing, product reviews, and more. There are al

    Affiliate Tracking Software for E‑commerce and SaaS. Grow you business with the people who love it. Create your own affiliate program in minutes. 0% transaction fees. Reward, track & incentivize the affiliates you choose. Advanced social media sharing, so your affiliates can share the love. Learn more about our features here.

    Turning enthusiastic customers into a powerful marketing force, driving recommendations & sales for leading B2B & B2C brands.

    Boost your sales and online presence by actively involving the most valuable marketing source you have, being your employees, your happy clients, your partners and resellers, or anyone else who's willing to vouch for you. Thanks to Ambassify, you as a marketeer or HR manager are able to identify your genuine advocates through patent-pending technology. Your goal? Build an army of advocates you can challenge through an exclusive community or via public landing pages. Your advocates can complete c

    Awin is a global affiliate network that brings together the Affiliate Window and Zanox networks.

    Convert social & mobile actions into loyalty & rewards

    CustomerCENTER helps you manage customer profiles, loyalty program details, promotional campaigns and analysis in real-time to cultivate customer loyalty and obtain higher ROI.

    As the world’s largest advocacy marketing company, ExpertVoice connects its community of more than 1 million vetted experts with the world’s top brands to build trusted brand advocacy by giving the experts a voice and elevating their recommendations. Learn more about ExpertVoice and how its rapidly growing community of brands and experts are improving sales performance by visiting www.ExpertVoice.com.

    Launch your own affiliate and referral program in minutes.

    Friendbuy is a SaaS platform powering referral programs for the world’s most recognizable e-commerce companies.  Our clients include disruptors such as Dollar Shave Club, Glossier, Hims, ClassPass, AWAY and Casper, as well as global Fortune 100s such as Walmart, Intuit, Disney and Nestle.  Friendbuy is a technology-first company, enabling brands to scale efficiently and deepen customer loyalty. Our mission is to empower growth marketers through innovation.

    iRefer helps you get more customers by helping set up a customizable referral program on your website or SaaS product. Grow your customer list with our powerful plug-and-play referral marketing solution. Seamlessly integrates with your SaaS application or website. iRefer automates the referral tracking and rewards process for your business. Turn your customers into your promoters. Gain more customers, build brand loyalty and cultivate customer advocacy with a refer-a-friend program.

    OSI Affiliate Software is a web-based platform that helps you create and manage an affiliate program for your business.

    Repshift makes customer advocacy a team sport — empowering people, automating workflows, and taking sales performance to the next level. All from within your CRM.

    The RevTrax Offer Management Platform (OMP) empowers brands to deliver offers across channels, track the performance and connect insights to decisions that save you money and drive more value from your marketing efforts. Our OMP connects across all digital vehicles and offer formats, providing personalized offers connecting online behaviors Our expertise, technology, and best-in-class service transforms how leading brands manage, measure, and optimize marketing investments.

    Promoto is a B2B brand advocate marketing SaaS solution with a mission to convert customers into brand advocates.

    Affilae is an affiliate platform that empowers advertisers, networks, & buyers to create their own dedicated & secure affiliate network.

    A SaaS platform that automates referral programs that run as a consistent channel for high quality lead generation by incentivizing current customers, partners, and employees to reach out to their network of peers and invoke the trust of previously cultivated relationships. Amplifinity gives marketers the ability to create an outbound marketing program that yields inbound marketing results and gives sales and customer success teams the information needed to strengthen customer and partner relati

    SOCIAL CONTENT, AMPLIFIED. Real-time, hyper-local social content capture, display, and analytics.

    Antavo is the leading customer loyalty technology for fashion and retail. Antavo provides a SaaS platform and strategy to create customer retention programs that change customer behaviour and increase lifetime value. We turn customer data into personalised, omnichannel experiences through Recognition Loyalty™. See your customers wherever they are. Brands and retailers can achieve the signgle customer view through connecting the online and offline purchases, and getting to know their customers

    AppVirality offers easy to use growth tools to run referral programs for E-commerce and SaaS businesses.

    We help the world's leading organisations stay ahead of the game through audience collaboration.

    The Buyapowa platform powers innovative refer-a-friend programs for some of the worlds biggest brands and retailers including GAP, Sprint, boohoo, ASOS, Virgin, and hundreds more. The technology allows brands and retailers to identify their biggest advocates, and then motivates and rewards them for bringing in new customers. It plugs seamlessly into your existing website/app and does more than merely ask customers to refer friends, but incentivizes and equips them to share again and again.

    Campaigned is a SaaS solution helping companies run promotions and referral programs to drive recommendations and sales.

    Reward your fans & customers for sharing your content on Facebook, Instagram, and Twitter.

    Turn your customer-base & product-users into advocates. Leverage our customer lifecycle engagement automation to generate advocacy at scale. Crowdvocate enables companies to leverage their immediate crowds = your customers, partners & employees, for advocacy.

    Duel is a Customer Advocacy Marketing platform, helping brands and retailers sell more by turning their customers into advocates. It then uses this advocacy to build emotional connection and make every element of their marketing, advertising, and eCommerce more effective.

    eLoyalty allows you to build loyalty through amazing experiences that delight your customers, increase your share of wallet, and separate you from the crowd.

    Extole helps marketers acquire more customers and better customers at scale with our referral marketing platform. With Extole’s turnkey SaaS platform, marketers create a complete, efficient, and reliable acquisition channel by encouraging their customers to refer new customers on site, in app, and offline. Focused on creating the most advocates from existing customers, Extole powers refer-a-friend programs for Vistaprint, Advance Auto Parts, Lands’ End, Petco, Shutterfly, Starbucks and more.

    Fielo’s Incentive Automation software platform allows organizations to easily design, manage and scale incentive and loyalty programs. Fielo's Salesforce-native solution not only incentivizes desired outcomes, but also the behaviors that drive those results. Whether you’re incentivizing your channel partners to register new deals or rewarding consumers for their loyalty, Fielo gives you the tools and analytical insights to reward any behavior, any outcome. Any time.

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