# Best Enterprise Cross-Channel Advertising Software - Page 3 ## How Many Cross-Channel Advertising Software Products Does G2 Track? **Total Products under this Category:** 198 ### Category Stats (Aug 2026) - **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** GoMarble AI (+5.56%) - Among all products in this category, GoMarble AI recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Cross-Channel Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,300+ Authentic Reviews - 198+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Cross-Channel Advertising Software ![G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/cross-channel-advertising/grids.png?focus%5B%5D=5974&focus%5B%5D=1393260&focus%5B%5D=19103&focus%5B%5D=5431&focus%5B%5D=4907&focus%5B%5D=3249&focus%5B%5D=5532&focus%5B%5D=5910) Highlighted products: Prisma, Adobe Real-Time CDP, Bloomreach, Zeta Marketing Platform, The Trade Desk, LocaliQ, Quantcast Platform, and StackAdapt. Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=prisma-mediaocean&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=zeta-marketing-platform&focus%5B%5D=the-trade-desk&focus%5B%5D=localiq&focus%5B%5D=quantcast-platform&focus%5B%5D=stackadapt&segment=enterprise) **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-08-09T20%3A46%3A14Z&secure%5Bdisplayable_resource_id%5D=289&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=289&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising%2Fenterprise%3Fpage%3D3%26segment%3Denterprise&secure%5Btoken%5D=126053430821b47c05ba875d1f5e18528c51d79ff805d898c2d9da403f6974d0&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dcross-channel_advertising&secure%5Burl_type%5D=custom_url) ### [WideOrbit](https://www.g2.com/products/wideorbit/reviews) Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. **Average Rating:** 4.1/5.0 **Total Reviews:** 50 #### How Do G2 Users Rate WideOrbit? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Quality of Support:** 8.2/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind WideOrbit? - **Seller:** [Lumine Group](https://www.g2.com/sellers/lumine-group) - **Year Founded:** 1999 - **HQ Location:** Toronto, Ontario - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=550793010659e259f6a7e65f02ec9b6e41bd1e7a524a71d50c70fb448334b5f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flumine-group%2F&secure%5Burl_type%5D=linkedin_company_website) 199 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Broadcast Media, Marketing and Advertising - **Company Size:** 44% Medium, 34% Large #### What Do G2 Reviewers Say About WideOrbit? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **reliable automation** of WideOrbit, ensuring seamless on-air programming even during computer failures. - Users commend the **ease of use** of WideOrbit, appreciating its reliable performance and intuitive layout. - Users value the **reliable on-air functionality** of WideOrbit, ensuring seamless programming even during equipment failures. - Users appreciate the **reliable on-air performance** of WideOrbit, ensuring seamless programming even during technical issues. - Users value the **reliability and seamless operation** of WideOrbit, ensuring uninterrupted broadcasting even during computer failures. ##### Cons - Users experience **delays and bugs** with WideOrbit's budget management, which complicates live usage and performance. - Users experience **delayed implementation** issues with WideOrbit, affecting live usage and leading to playback inconsistencies. - Users experience **delay issues** with WideOrbit, as configuration can lead to slow playback and unpredictable behavior. - Users experience **editing difficulties** with WideOrbit, facing delays, bugs, and crashes when operating at a fast pace. - Users experience **functionality limitations** with WideOrbit, including delays and crashes during live usage and playback. #### What Are Recent G2 Reviews of WideOrbit? **["Wide Orbit is user friendly and very efficient!"](https://www.g2.com/survey_responses/wideorbit-review-6623852)** **Rating:** 5.0/5.0 stars _— Shannon D._ [Read full review](https://www.g2.com/survey_responses/wideorbit-review-6623852) **["Best Traffic System of 2022"](https://www.g2.com/survey_responses/wideorbit-review-4538257)** **Rating:** 5.0/5.0 stars _— Linda C._ [Read full review](https://www.g2.com/survey_responses/wideorbit-review-4538257) #### What Are G2 Users Discussing About WideOrbit? - [What is white orbit?](https://www.g2.com/discussions/what-is-white-orbit) - [Who owns WideOrbit?](https://www.g2.com/discussions/who-owns-wideorbit) - [What is WideOrbit traffic?](https://www.g2.com/discussions/what-is-wideorbit-traffic) - [What is WideOrbit used for?](https://www.g2.com/discussions/what-is-wideorbit-used-for) ### [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) Built for the way you buy, the Verizon Media DSP\* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. \*Formerly BrightRoll DSP, Oath Ad Platforms **Average Rating:** 3.6/5.0 **Total Reviews:** 175 #### How Do G2 Users Rate Yahoo AdTech DSP? - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.6/10) - **Ease of Use:** 7.4/10 (Category avg: 8.5/10) - **Quality of Support:** 7.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.1/10 (Category avg: 8.2/10) #### Who Is the Company Behind Yahoo AdTech DSP? - **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media) - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @FlurryMobile 16,225 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=07dd026ace8dd4a16c2f3214b07a29f2f833c55ac741d2e698c4fc8f1633f755&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F430650%2F&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 45% Small, 37% Medium #### What Do G2 Reviewers Say About Yahoo AdTech DSP? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **unified buying experience** of Yahoo AdTech DSP, enjoying its comprehensive tools for effective advertising. - Users value the **advanced audience targeting** of Yahoo AdTech DSP for its precise segmentation capabilities. - Users value the **unified buying experience** provided by Yahoo AdTech DSP, enhancing efficiency and effectiveness in campaigns. - Users value the **unified platform experience** of Yahoo AdTech DSP, enhancing campaign efficiency and effectiveness. - Users value the **intuitive and clean user interface** of Yahoo AdTech DSP, simplifying campaign setup and tracking. ##### Cons - Users experience **ad issues** due to reporting delays and lengthy creative approval processes impacting campaign execution. - Users face **reporting and creative approval delays** , impacting timely access to data and campaign launches. - Users face **reporting and creative approval delays** that hinder timely access to data and campaign launches. - Users experience **delayed implementation** due to slow reporting and lengthy creative approval processes, impacting campaign timelines. - Users experience **delay issues** with reporting and creative approvals, impacting performance insights and campaign launches. #### What Are Recent G2 Reviews of Yahoo AdTech DSP? **["Exceptional Targeting with a Complex Interface"](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024)** **Rating:** 4.5/5.0 stars _— Sanket D._ [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024) **["Easy Campaign Programming with an Efficient Setup Process"](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990)** **Rating:** 4.0/5.0 stars _— Edward R._ [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990) #### What Are G2 Users Discussing About Yahoo AdTech DSP? - [What is a DSP programmatic?](https://www.g2.com/discussions/what-is-a-dsp-programmatic) - [What do Verizon media do?](https://www.g2.com/discussions/what-do-verizon-media-do) - [What is DSP in media buying?](https://www.g2.com/discussions/what-is-dsp-in-media-buying) - [What is Verizon Media DSP?](https://www.g2.com/discussions/what-is-verizon-media-dsp) ### [Perion One](https://www.g2.com/products/perion-one/reviews) Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale. **Average Rating:** 4.0/5.0 **Total Reviews:** 90 #### How Do G2 Users Rate Perion One? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Quality of Support:** 7.8/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind Perion One? - **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b) - **Year Founded:** 2001 - **HQ Location:** New York - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab0c31a7c3c1abed622ad0422c2cab11c7a8a97b1571d519ae8140f074c1b8ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperion%2F&secure%5Burl_type%5D=linkedin_company_website) 655 employees on LinkedIn® - **Ownership:** NASDAQ: PERI #### Who Uses This Product? - **Company Size:** 46% Medium, 34% Small #### What Do G2 Reviewers Say About Perion One? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Perion One, allowing effortless access to essential information across platforms. - Users appreciate the **automation features** of Perion One, allowing easy access to all platforms and saving time. - Users value the **centralized management** of Perion One, enhancing efficiency and providing ease of access across platforms. - Users praise the **great customer support** of Perion One, enhancing their overall service experience. - Users value the **customization** options in Perion One, finding them essential for daily data management. ##### Cons - Users report challenges with **data inaccuracy** , noting difficulties in proper categorization despite using strict naming conventions. - Users experience occasional difficulty with **data categorization** in Perion One, even with proper naming conventions. - Users find the **expensive pricing** of Perion One concerning, feeling the value does not justify the cost. - Users report occasional **inaccuracy in data categorization** , even when using strict naming conventions and labels. #### What Are Recent G2 Reviews of Perion One? **["Easy to Use & Customer Centric Platform"](https://www.g2.com/survey_responses/perion-one-review-10732486)** **Rating:** 4.0/5.0 stars _— Stelios K._ [Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486) **["Streamlines Work"](https://www.g2.com/survey_responses/perion-one-review-7712988)** **Rating:** 5.0/5.0 stars _— Maddy B._ [Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988) #### What Are G2 Users Discussing About Perion One? - [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve) - [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for) ### [Nexxen](https://www.g2.com/products/nexxen/reviews) We help you reach your consumers & maximize your ROI​. Our true, full-stack solution, unique data and creative services simplify your programmatic ad journey to help you get the results you want. **Average Rating:** 3.8/5.0 **Total Reviews:** 51 #### How Do G2 Users Rate Nexxen? - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.6/10) - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) - **Quality of Support:** 8.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind Nexxen? - **Seller:** [Nexxen](https://www.g2.com/sellers/nexxen) - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57e37b9d2996190cb00827b6296c4207f4197a6c73dec0913eec09d642bddc9a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnexxen-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 792 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 56% Large, 35% Medium #### What Are Recent G2 Reviews of Nexxen? **["A Great SSP to help monetize your channels."](https://www.g2.com/survey_responses/nexxen-review-10706621)** **Rating:** 4.5/5.0 stars _— Sampreeth D._ [Read full review](https://www.g2.com/survey_responses/nexxen-review-10706621) **["Support Amobee Reps"](https://www.g2.com/survey_responses/nexxen-review-5430480)** **Rating:** 4.0/5.0 stars _— Verified User in Financial Services_ [Read full review](https://www.g2.com/survey_responses/nexxen-review-5430480) #### What Are G2 Users Discussing About Nexxen? - [What is Amobee used for?](https://www.g2.com/discussions/what-is-amobee-used-for) - [‹ Prev‹ Prev](/categories/cross-channel-advertising/enterprise?order=g2_score&page=2#product-list) - [1](/categories/cross-channel-advertising/enterprise?order=g2_score#product-list) - [2](/categories/cross-channel-advertising/enterprise?order=g2_score&page=2#product-list) - 3 - Next ›Next › Spotlight Categories [Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas) [Auto Dialer Software](https://www.g2.com/categories/auto-dialer) [Accounting Software](https://www.g2.com/categories/accounting) [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation) [ETL Tools](https://www.g2.com/categories/etl-tools) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) - [Native Advertising](/categories/native-advertising) [Browse Cross-Channel Advertising Themes](/categories/cross-channel-advertising/themes)