# Best CRM Software - Page 58

## How Many CRM Software Products Does G2 Track?

**Total Products under this Category:** 1,108

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** PipelinePRO (+52.73%) - Among all products in this category, PipelinePRO recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 122,200+ Authentic Reviews
- 1,108+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for CRM Software
 ![G2 Grid® for CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/crm/grids.png?focus%5B%5D=506&focus%5B%5D=6227&focus%5B%5D=1619&focus%5B%5D=1174041&focus%5B%5D=576&focus%5B%5D=128650&focus%5B%5D=3296&focus%5B%5D=1934)

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot Sales Hub, Pipedrive, monday CRM, Zoho CRM, Bigin by Zoho CRM, Close, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/crm/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=pipedrive&focus%5B%5D=monday-crm&focus%5B%5D=zoho-crm&focus%5B%5D=bigin-by-zoho-crm&focus%5B%5D=close&focus%5B%5D=activecampaign)

**Sponsored**

### Zoho CRM

Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics, and seamlessly integrating with 500+ popular business apps in a single business system.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=179&secure%5Bchosen_at%5D=2026-08-11T23%3A52%3A04Z&secure%5Bdisplayable_resource_id%5D=179&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=179&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=576&secure%5Bresource_id%5D=179&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcrm%3Fpage%3D58%26partner_key%3DJeanFran%2525C3%2525A7oisTOUREL&secure%5Btoken%5D=6ea8ce4e953cb307dbe355efaab43fc490e6e1046b0103840e1da6bf611fbda2&secure%5Burl%5D=https%3A%2F%2Fwww.zoho.com%2Fcrm%2Fsignup.html%3Fplan%3Denterprise&secure%5Burl_type%5D=free_trial)

### [Clientbox](https://www.g2.com/products/clientbox/reviews)

Clientbox is a Netherlands-based software company focused on helping small and medium-sized businesses work smarter and more efficiently. Designed with growing teams in mind, Clientbox combines simplicity with powerful functionality, offering a modern alternative to managing customer relationships and operations across multiple disconnected tools. At the core of Clientbox is a powerful shared inbox that brings all client communication together in one place. This makes teamwork seamless, ensures no message is overlooked, and keeps work easily transferable across team members. On top of this, Clientbox offers a modular set of features, including CRM, invoicing, time tracking, calendar, task boards, and HR tools like absence and leave management. Because every module can be enabled per user, companies can tailor Clientbox to their exact needs. Clientbox helps businesses centralize their client communication and replace multiple standalone apps with one easy-to-use system. The modular pricing model means companies only pay for the features they actually use, making it a cost-efficient and flexible solution. With Clientbox, teams save time, improve collaboration, and ensure continuity in client relationships — even when work needs to be handed over.

#### Who Is the Company Behind Clientbox?

- **Seller:** [Vollan](https://www.g2.com/sellers/vollan)
- **Year Founded:** 2011
- **HQ Location:** Zierikzee, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=29f5523d8b3eb5ef34674ccc31bd3a612e919a520fb01de0a1b17bd7e35587e7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvollannl%2F&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [ClientCircle](https://www.g2.com/products/clientcircle/reviews)

ClientCircle is a leading insurance marketing automation platform in the U.S. Our software helps insurance agents manage the complete customer journey. From prospecting to sales to retention—we help our customers do it all.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind ClientCircle?

- **Seller:** [ClientCircle](https://www.g2.com/sellers/clientcircle)
- **HQ Location:** Des Moines, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e223b6cee563fee114e873b2912f8e9453862d33c08c3c3838b37c4b15af82b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclient-circle%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Do G2 Reviewers Say About ClientCircle?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **client interaction highly beneficial** , enabling tailored communication and effective monitoring of insurance connections.
- Users find **targeted communication** with clients via ClientCircle to be useful for managing insurance connections effectively.
- Users find ClientCircle enhances **customer engagement** through targeted communication tailored to individual client needs.
- Users enjoy the **ease of communication** with clients through tailored, timely interactions via ClientCircle.
- Users find ClientCircle's **ease of use** enhances client communication, making it tailored and efficient for monitoring connections.

##### Cons

- Users point out the **insufficient data** provided in reporting features, limiting their ability to analyze client behavior effectively.
- Users find a **lack of information** in ClientCircle's reporting features, hindering deeper insights into client behavior.
- Users find the **reporting features lacking** , yearning for deeper insights into client behavior for better analysis.
- Users find the **reporting features lacking** , desiring deeper insights into client behavior beyond basic metrics.

#### What Are Recent G2 Reviews of ClientCircle?

**["Excellent "](https://www.g2.com/survey_responses/clientcircle-review-874378)**

**Rating:** 5.0/5.0 stars

_— Allie M._

[Read full review](https://www.g2.com/survey_responses/clientcircle-review-874378)

**["Use of lead nurturing techniques such as automation"](https://www.g2.com/survey_responses/clientcircle-review-10030740)**

**Rating:** 4.0/5.0 stars

_— Getinet T._

[Read full review](https://www.g2.com/survey_responses/clientcircle-review-10030740)

### [ClientMax](https://www.g2.com/products/clientmax/reviews)

ClientMax is an all-in-one CRM and marketing automation platform designed to streamline business communications and lead management. It consolidates essential tools into a single dashboard, including 2-way SMS and email conversation handling, GMB and Facebook messaging, reputation management, and automated "missed-call text-back" workflows. ClientMax also features a full social media content planner, professional invoicing, and dynamic form building to help agencies and businesses drive measurable ROI.

#### Who Is the Company Behind ClientMax?

- **Seller:** [ClientMax](https://www.g2.com/sellers/clientmax)
- **Year Founded:** 2022
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3055e20b4bdc89db6a048d753e19fd5341722e7192588730a3d1035692b72f2f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclientmaxco%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Closby](https://www.g2.com/products/closby/reviews)

Closby is a Brazilian sales CRM for teams that sell through relationships. It pairs a drag-and-drop Kanban pipeline with labels, per-client history, and AI-written follow-ups (the rep just reviews and sends) so no deal goes cold for lack of a nudge. Its main edge is pricing: while most CRMs charge per user and get pricier with every seat, Closby charges one flat price for the whole team. Fully in Brazilian Portuguese, billing in BRL via Stripe, data hosted in Brazil, and LGPD-compliant.

#### Who Is the Company Behind Closby?

- **Seller:** [Closby](https://www.g2.com/sellers/closby)
- **HQ Location:** São Paulo, BR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae61cbabdd853623bf85efe069adabb493d92c69a0efdc9a0c8751cce997cf94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclosby&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ClosingDealz](https://www.g2.com/products/closingdealz/reviews)

ClosingDealz is a easy-to-use modern CRM built for agencies that want to close more deals, work smarter, and grow faster. Designed for simplicity and impact, it helps you stay organized, move faster, and focus on what matters.

#### Who Is the Company Behind ClosingDealz?

- **Seller:** [ClosingDealz](https://www.g2.com/sellers/closingdealz)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=08ede24d8939cc925d5fff772d9c3d787b226946daea7fb87e60509eaaf2a2cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclosingdealz%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Clospad](https://www.g2.com/products/clospad/reviews)

Clospad is a departmental operating system for small and mid-sized companies. Contacts, sales pipelines, tasks and projects, attendance, training and an AI assistant live in one workspace, so teams stop running hiring in one tool, sales in another and delivery in a third. A shared credit pool powers the AI assistant, calls and data enrichment across the whole team, and plans start at $12 per user per month with a 14-day trial that needs no card.

#### Who Is the Company Behind Clospad?

- **Seller:** [Clospad](https://www.g2.com/sellers/clospad)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CNPJ BIZ](https://www.g2.com/products/cnpj-biz/reviews)

A CNPJ Biz é uma plataforma brasileira voltada para inteligência comercial, prospecção B2B e automação de vendas. A solução foi desenvolvida para atender equipes de vendas e marketing que buscam aumentar a eficiência na geração de leads e na conversão de oportunidades de negócio. A plataforma combina dados empresariais atualizados com ferramentas de automação e CRM, possibilitando a execução de estratégias outbound e inbound de forma centralizada. No outbound, a CNPJ Biz permite criar listas segmentadas de empresas com base em critérios como CNAE, localização, data de abertura, porte e outros filtros avançados. É possível automatizar o envio de mensagens via WhatsApp e e-mail a partir dessas listas, otimizando o contato inicial com leads qualificados. Já no inbound, a plataforma funciona como uma base de dados e gestão de relacionamento, permitindo que leads gerados por outras fontes sejam nutridos através do WhatsApp e e-mail, acompanhados no funil e convertidos com maior previsibilidade. Com o CRM integrado, é possível acompanhar o pipeline de vendas, registrar interações e monitorar indicadores de performance. A CNPJ Biz também conta com um assistente de IA que automatiza a prospecção e sugere contatos ideais com base em comportamentos e padrões de mercado, elevando a qualidade da abordagem comercial. Empresas como fintechs, financeiras, agências, consultorias e indústrias usam a CNPJ Biz para escalar suas vendas com mais precisão, utilizando dados estratégicos e automações inteligentes.

#### Who Is the Company Behind CNPJ BIZ?

- **Seller:** [CNPJ BIZ](https://www.g2.com/sellers/cnpj-biz)
- **Year Founded:** 2017
- **HQ Location:** Brasil, BR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3e4ec485317e32f755034d2224eb6e8145090f945eec725d97feee365601b65a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcnpjbiz&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [CodelystCRM Platform](https://www.g2.com/products/codelystcrm-platform/reviews)

CodelystCRM Platforms Private Limited delivers enterprise-grade, scalable, and fully customizable CRM solutions for global businesses. Designed for Sales, Marketing, Support, and HR, our platform enables companies to streamline operations, scale globally, and improve customer experience.

#### Who Is the Company Behind CodelystCRM Platform?

- **Seller:** [CodelystCRM](https://www.g2.com/sellers/codelystcrm)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3fdfe8e6c9310b8c9981f14b94951452d11cd77d58017d288e4c8a5afa6966b5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcodelystcrm%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Cogover CRM](https://www.g2.com/products/cogover-crm/reviews)

Cogover CRM is a customer relationship management and sales management platform built on a No-code/Low-code foundation with integrated AI. Developed by Cogover LLC, headquartered in Delaware, USA, with offices in Hanoi, Ho Chi Minh City, India, and the UAE, the platform serves over 3,000 businesses across financial services, telecommunications, education, retail, and manufacturing from startups to enterprises. Cogover CRM enables sales teams to manage the complete sales lifecycle within a single workspace. Core functionality includes lead management with automated classification, assignment, and routing; visual sales pipeline tracking for accounts, contacts, and opportunities; contract and quotation management with built-in document templates; multi-channel customer data unification from web forms, email, chat, social media, and call center; fully customizable reports and dashboards; and a mobile application on iOS and Android for field sales operations. The platform integrates AI to power smart search, automated data extraction from emails and documents, intelligent suggestions for sales decision-making, and AI-assisted follow-up reminders. It connects with Gmail, ERP, HRM, and other business systems through Cogover Process, the platform's workflow automation engine. Cogover CRM is designed for businesses that need a flexible, fully customizable CRM without heavy IT investment. Unlike traditional packaged CRM solutions with fixed feature sets, Cogover allows business users to design and modify data objects, fields, interface layouts, workflows, and multi-level approval processes through a drag-and-drop builder without writing code. This enables organizations to configure the system to match their specific sales methodology and operational processes, and adapt it as their business evolves, reducing dependence on developer resources and rigid software systems.

#### Who Is the Company Behind Cogover CRM?

- **Seller:** [Cogover](https://www.g2.com/sellers/cogover)
- **Year Founded:** 2024
- **HQ Location:** Middletown, US
- **Twitter:** @CogoverLLC  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0ecea6918090cff6aebbcd10555f83ae51035bea1af934775bb8cb6f1afcd9e1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcogover%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Coherence](https://www.g2.com/products/coherence-2026-03-02/reviews)

Coherence is a flexible workspace platform that adapts to how your business actually works. Instead of forcing you into rigid pipelines, Coherence lets you create any data structure you need and connects everything through email, calendar, and automation.

#### Who Is the Company Behind Coherence?

- **Seller:** [Coherence](https://www.g2.com/sellers/coherence-8b3a83a5-f7f0-48ae-a127-7fb54f90aa93)
- **HQ Location:** N/A
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=daccf2351f82b7d7918f904668e9c921632fc1d6e0067b2c4c1e473903ab7cc1&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fcoherence%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [CollabCRM](https://www.g2.com/products/collabcrm/reviews)

A comprehensive work management software built to simplify the way IT businesses operate. With dedicated modules for recruitment, human resources, sales, and project management, it replaces scattered tools with a single, streamlined platform. By uniting your teams and workflows, CollabCRM boosts efficiency, ensures transparency, and creates a collaborative environment where projects move forward faster. Schedule demo to know how CollabCRM can transform your business.

#### Who Is the Company Behind CollabCRM?

- **Seller:** [MindInventory](https://www.g2.com/sellers/mindinventory)
- **Year Founded:** 2011
- **HQ Location:** Ahmedabad, IN
- **Twitter:** @Mindinventory  
2,469 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4a027fc4a278793938ad5da569864280ac802c17b3dfaf984f391428463288aa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmindinventory%2F&secure%5Burl_type%5D=linkedin_company_website)  
288 employees on LinkedIn®

### [CommanderAI CRM](https://www.g2.com/products/commanderai-crm/reviews)

Visual pipeline management for tracking sales opportunities from lead to close. Manage deal stages, values, probabilities, expected close dates, and associated products/services. Support for custom deal fields and workflows.

#### Who Is the Company Behind CommanderAI CRM?

- **Seller:** [CommanderAI](https://www.g2.com/sellers/commanderai)
- **Year Founded:** 2024
- **HQ Location:** Marina del Rey, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3e839b5031298c3ce761a21a8b8d3c0b64576df78c814e99a1eb334db8bb0162&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fcommanderai%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [ConextCRM Básico](https://www.g2.com/products/conextcrm-basico/reviews)

ConextCRM es el CRM de citas para negocios de servicios que trabaja donde ya están tus clientes: WhatsApp. Tus clientes piden cita escribiendo por WhatsApp a cualquier hora, incluso con el negocio cerrado. No tienen que descargarse nada ni crearse una cuenta: eligen servicio, profesional y hora en la misma conversación. La confirmación les llega al momento y el recordatorio sale solo antes de la cita, con botones para confirmar o cancelar. Cuando alguien cancela, el hueco se ofrece automáticamente a otros clientes para que no se quede vacío. Por dentro tienes un calendario con la agenda de cada profesional, sus horarios, vacaciones y festivos, y la ficha completa de cada cliente con su historial. Todo lo que pasa por WhatsApp queda en el mismo sitio, así que cualquiera del equipo puede retomar una conversación. Y no se queda en la agenda: ConextCRM cubre también el día a día del negocio. Facturación con ticket o factura A4 compatible con VeriFactu y envío directo a tu gestoría, control de caja con arqueo diario, almacén con lector de códigos de barras, bonos y cartillas de fidelidad, fichaje horario del equipo para el registro de jornada, y campañas de marketing por WhatsApp para recuperar clientes que hace tiempo que no vienen. Se integra con Google Calendar y con Stripe, por si quieres cobrar una señal al reservar. Pensado para peluquerías, barberías, centros de estética, autoescuelas, lavaderos de coches, fisioterapia y cualquier negocio que trabaje con cita previa.

#### Who Is the Company Behind ConextCRM Básico?

- **Seller:** [CONEXTCRM SOLUTIONS](https://www.g2.com/sellers/conextcrm-solutions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a863de5f3e5f26cba8b23fd1073a1b4c7a56b9f7bbbbf6065beedd8ac63c916&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconextcrm&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ContactHoney](https://www.g2.com/products/contacthoney/reviews)

ContactHoney is a complete small business CRM — every feature included, no upsells. $19.95/mo flat rate for up to 50 users. No per-seat fees. Check out the demo at www.contacthoney.com.

#### Who Is the Company Behind ContactHoney?

- **Seller:** [ContactHoney](https://www.g2.com/sellers/contacthoney)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CopilotGTM](https://www.g2.com/products/copilotgtm/reviews)

CopilotGTM transforms the presales deal experience by turning scattered customer moments into one shared understanding. It brings together context from calls, communications, and notes, then uncovers hidden insights teams often miss, including core pains, risks, blockers, stakeholder motivations, alignment gaps, and product issues that may impact the deal. CopilotGTM uses this intelligence to guide next actions and assist execution so every interaction moves forward with clarity and value. All of this happens in one connected workspace built for sales, presales, and product teams navigating complex B2B technical sales.

#### Who Is the Company Behind CopilotGTM?

- **Seller:** [CopilotGTM](https://www.g2.com/sellers/copilotgtm)
- **Year Founded:** 2025
- **HQ Location:** Delaware, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab68f97853295d784c5d95a61c00df16409ee37e71d220a54d5da722c31f45a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcopilotgtm%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

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Similar Categories

- [Sales Compensation](/categories/sales-compensation)
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- [Contract Lifecycle Management (CLM)](/categories/contract-lifecycle-management-clm)

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 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated March 5, 2025

Customer relationship management (CRM) software is a digital tool designed for businesses to efficiently organize, monitor, and maintain data about their existing and prospective customers. The [best CRM software](https://www.g2.com/articles/best-crm-software) centralizes data from various lead generation, traffic, campaign, and acquisition sources and creates records and profiles. The software has a repository of a complete customer database, which stakeholders use to manage long-term customer contracts and relationships.

CRM software enhances customer experience by streamlining customer support, email marketing, sales outreach, and sales cycles.

[CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) can be integrated with [call center infrastructure platforms](https://www.g2.com/categories/call-center-infrastructure-cci), digital marketing services, [ERP systems](https://www.g2.com/categories/erp-systems), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), marketing automation software, and [CPQ software](https://www.g2.com/categories/cpq) to reduce the risk of data silos and give real-time updates on the customer journey. Customer journey and funnel are categorized into different sub-processes in the CRM software where sales and marketing can access the data, build communication, and drive them forward to final deals.

There are many different [types of CRM software](https://learn.g2.com/types-of-crm-software) provide a collection of integrated customer-related functions or all-in-one functionality, such as marketing automation, help desk, e-commerce tools, ERP, project or website management, to replace the need for additional solutions and better serve small and mid-market businesses. Standalone CRM solutions, however, focus primarily on sales-related functions such as contact, account, and pipeline management and do not offer extensive marketing help.

The software also has help desk escalation, email automation, sales dispositions, automation workflows, and lead scoring and calling histories to help sales teams navigate to the current lead progress and establish contextual communication.

To qualify for inclusion in the CRM category, a product must:

- Provide a bounded set of sales-related functions
- Provide lead, contact, account, and opportunity management functions
- Capture and store sales activities and interactions performed
- Consolidate customer history and transactions into a single interface
- Track prospects and contacts throughout the sales pipeline
- Facilitate communication at all phases of the customer lifecycle
- Provide reporting features to track sales performance
- Provide workflow automation capabilities to streamline sales processes
- Integrate functions into a unifying database and platform

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