# Best CRM Software - Page 66

## How Many CRM Software Products Does G2 Track?

**Total Products under this Category:** 1,108

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** PipelinePRO (+52.73%) - Among all products in this category, PipelinePRO recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 122,200+ Authentic Reviews
- 1,108+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for CRM Software
 ![G2 Grid® for CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/crm/grids.png?focus%5B%5D=506&focus%5B%5D=6227&focus%5B%5D=1619&focus%5B%5D=1174041&focus%5B%5D=576&focus%5B%5D=128650&focus%5B%5D=3296&focus%5B%5D=1934)

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot Sales Hub, Pipedrive, monday CRM, Zoho CRM, Bigin by Zoho CRM, Close, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/crm/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=pipedrive&focus%5B%5D=monday-crm&focus%5B%5D=zoho-crm&focus%5B%5D=bigin-by-zoho-crm&focus%5B%5D=close&focus%5B%5D=activecampaign)

**Sponsored**

### Qminder

Qminder is the leading in-person service platform that helps brick-and-mortar organizations manage appointments, walk-ins, and queues with structure, clarity, and data-driven insights. Built for public sector agencies, healthcare providers, and retail teams, Qminder modernizes front-desk operations while improving the visitor experience. From self-check-in to post-visit feedback, Qminder delivers full visibility into every in-person interaction. With Service Intelligence tools, teams can track live service data - like wait times, volumes, and staff activity - while two-way communication and real-time alerts help reduce confusion and no-shows. Why Qminder? \* Quick onboarding - launch in under a week \* Flexible setup - tailored workflows and APIs \* Better visibility - monitor and optimize in real time \* Reduced manual tasks - eliminate paper, spreadsheets, and guesswork \* Loved by teams - easy to use, easy to scale Built for brick-and-mortar industries Qminder powers service operations for: \* Government offices and public agencies \* Hospitals and healthcare networks \* Retail chains and customer service centers \* Banks and financial institutions \* Universities and student service departments Key features to support every part of the in-person service experience For your visitors - make every visit feel smooth, informed, and frustration-free: \* Visitor website with branded UX \* Appointment scheduling \* Virtual and physical check-in for visitors \* Two-way messaging and visitor notifications \* Feedback collection and satisfaction tracking For your service teams - equip staff with the right tools to stay organized and in control: \* Walk-in and queue management \* Real-time dashboards and role-based clerk tools \* Custom fields and segmentation for tailored workflows For your organization - gain visibility and control across all locations and services: \* Real-time insights and analytics across verticals \* Smart filters by location, staff, service line, and time range \* Seamless integrations with CRM and BI tools \* Exportable data and service KPI analytics \* Full audit logs and data export for compliance Qminder is fully compliant with HIPAA, TX-RAMP, SOC 2 Type II, and GDPR, meeting the highest security standards for public and enterprise use. No setup fees. Transparent pricing. And 1+ billion in-person service interactions (and counting). Whether you’re a city hall, hospital, or retail chain - Qminder brings calm to the chaos of the front desk.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=179&secure%5Bchosen_at%5D=2026-08-13T16%3A44%3A03Z&secure%5Bdisplayable_resource_id%5D=2367&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=26029&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=26029&secure%5Bresource_id%5D=179&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcrm%3Fhubs_content%3Dwww.hubspot.fr%25252Fpartners%25252Fsolutions%26hubs_content-cta%3Dnav-software-service%26page%3D66&secure%5Btoken%5D=ef532eb030f74a7f58dfea9235a99152128d76361c52d44e1df4bf824ac45314&secure%5Burl%5D=https%3A%2F%2Fwww.qminder.com&secure%5Burl_type%5D=company_website)

### [Leaf CRM](https://www.g2.com/products/leaf-crm/reviews)

Leaf CRM is a customer relationship management software designed for businesses that generate leads from paid ads, websites, and forms. Leaf captures every lead and auto-assigns them to the right salesperson instantly while giving you real-time insights into sales and campaign performance.

#### Who Is the Company Behind Leaf CRM?

- **Seller:** [Red Ant Technology](https://www.g2.com/sellers/red-ant-technology)
- **Year Founded:** 2009
- **HQ Location:** Petaling Jaya, MY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a897ac780e89cfa19efb4a1ac4c9301fc973d83d955edaa6e3ed552593464d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fred-ant-technology-sdn-bhd%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [Leapify](https://www.g2.com/products/leapify/reviews)

Leapify is an AI business platform for small and mid-sized businesses that automates sales, marketing, customer service, and operations. It captures and qualifies leads, follows up instantly by call, text, or email, books appointments, processes orders, and answers customer questions in real time. Leapify predicts churn, recommends next best actions, and uncovers upsell and cross-sell opportunities. It also builds and sends targeted campaigns, optimizes pricing, and tracks performance in one place. By learning from your business data, Leapify helps you respond faster, retain more customers, and grow revenue—while reducing the need for additional staff.

#### Who Is the Company Behind Leapify?

- **Seller:** [Leapify](https://www.g2.com/sellers/leapify)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=709a852d1d2a99858f1cfe4bac1e47f6bb4a93fd05f2c19567ab1f3b53794266&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleapifyinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [LEDSAK](https://www.g2.com/products/ledsak-technologies-private-limited-ledsak/reviews)

LEDSAK is a comprehensive, AI-powered CRM and marketing platform designed to help sales professionals and businesses streamline lead management with ease, anytime and anywhere. Experience a seamless, efficient, and user-friendly solution that eliminates complexity, allowing you to focus on driving results.

#### Who Is the Company Behind LEDSAK?

- **Seller:** [Ledsak](https://www.g2.com/sellers/ledsak-39321b3d-1f78-46dd-b6e0-fb517a15cd8c)
- **Year Founded:** 2024
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9926d2381356613bd49493fcee245300b56fcb2b6495867836fec7fc9ef5ac41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fledsak%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Libélula CRM](https://www.g2.com/products/libelula-crm/reviews)

#### Who Is the Company Behind Libélula CRM?

- **Seller:** [Libelula](https://www.g2.com/sellers/libelula)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Locomotive](https://www.g2.com/products/locomotive/reviews)

Locomotive est une plateforme SaaS qui aide les entreprises à centraliser et piloter leurs échanges clients dans un seul outil. Elle regroupe notamment la messagerie, les appels manqués, le webchat, les avis Google, les leads email, les messages automatisés, les paiements et les intégrations, pour permettre aux équipes de gagner du temps, mieux suivre leurs prospects et clients, et traiter plus efficacement chaque demande.

#### Who Is the Company Behind Locomotive?

- **Seller:** [Locomotive](https://www.g2.com/sellers/locomotive)
- **Year Founded:** 2020
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c453153c36dcdc384ade62c731ff50dcda856cdb4657d8dfb5c5165e5d00bf95&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocomotive-hq%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [LP-CRM](https://www.g2.com/products/lp-crm/reviews)

LP-CRM is a Ukrainian CRM system tailored for dropshipping and merchandise businesses. It helps you keep track of orders, manage your call center efficiently, and automate warehouse operations and analytics. Everything is in one interface: from leads to delivery. Suitable for beginners and those who are already scaling up. Plus, it works well with landing pages, phones, bots, and advertising.

#### Who Is the Company Behind LP-CRM?

- **Seller:** [LP-CRM](https://www.g2.com/sellers/lp-crm)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Lynklead](https://www.g2.com/products/lynklead/reviews)

LynkLead is an AI-powered CRM that helps sales teams capture, qualify, and convert leads without spreadsheet chaos. It streamlines intake via forms, imports, and webhooks; supports custom fields, tags, and multi-filters; and nudges timely follow-ups with human-friendly reminders. Managers get role-based visibility, fair assignment, and lightweight insights like source ROI and daily activity. Built-in AIs include Lynk for natural-language answers from your CRM and Swarra for call transcription, summaries, and next-step extraction.

#### Who Is the Company Behind Lynklead?

- **Seller:** [Tealcore Ventures LLP](https://www.g2.com/sellers/tealcore-ventures-llp)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3cf98ee02e15f312fea6d60277210e6421f530a3c56e6827bbdb03419abd443&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flynklead-in%2F&secure%5Burl_type%5D=linkedin_company_website)

### [Machinio System](https://www.g2.com/products/machinio-system/reviews)

MachineryHost is a product that solves many needs for sellers in our industry. It’s where Machinio will be investing and growing. Our vision is that MH will be a combination of tech-solutions for different areas of a seller’s business. Currently, MH is an all-in-one solution for: Website hosting Inventory Management CRM NEW: Email Marketing

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Machinio System?

- **Seller:** [Machinio](https://www.g2.com/sellers/machinio)
- **Year Founded:** 2012
- **HQ Location:** Chicago, Illinois, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=355bcb338f5c17c44c044c9874641b2ba9d4539ab4d3e56a74fdea95c9f7e303&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachinio-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
86 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Machinio System?

**["Single stage for Email advertising as well as computerization"](https://www.g2.com/survey_responses/machinio-system-review-5361220)**

**Rating:** 4.5/5.0 stars

_— Sonam P._

[Read full review](https://www.g2.com/survey_responses/machinio-system-review-5361220)

#### What Are G2 Users Discussing About Machinio System?

- [What is MachineryHost used for?](https://www.g2.com/discussions/what-is-machineryhost-used-for)

### [Mantaray CRM](https://www.g2.com/products/mantaray-crm/reviews)

Mantaray is a Luxembourg-developed business management, compliance, and workflow platform for fiduciaries, trust companies, family offices, and other professional service organizations. The platform helps teams centralize client information, compliance activities, and operational processes in a single integrated solution. Key capabilities include: ✓ Client Management ✓ AML/KYC Compliance ✓ Client Onboarding & Reviews ✓ Document Management ✓ Workflow Automation ✓ Time Tracking & Invoicing ✓ Reporting & Operational Oversight Developed through more than 15 years of collaboration with professional service firms, Mantaray combines proven workflows with the flexibility to adapt to specific business requirements. Operating on a secure local-server-based architecture, Mantaray provides organizations with full control over their data. The Mantaray team supports deployment, implementation, and user training to ensure a smooth adoption process.

#### Who Is the Company Behind Mantaray CRM?

- **Seller:** [Mantaray](https://www.g2.com/sellers/mantaray)
- **Year Founded:** 2010
- **HQ Location:** Luxembourg, LU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e68ab15e3e126a7ba5152b4c778f53817242d33f20ed855f5106bfc38af7c6dd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3184304&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [MaxTrackIt](https://www.g2.com/products/maxtrackit/reviews)

MaxTrackIt solves real business problems for any industry — find leads · train your team · measure performance · run your whole sales cycle — all in one platform. MaxTrackIt is a tracking and monitoring platform designed to help businesses streamline employee development, the sales cycle and workflow tracking in real time. The software offers dashboards, alerts, and reporting tools that give teams visibility into operations and performance. Learn more at https://maxtrackit.com.

#### Who Is the Company Behind MaxTrackIt?

- **Seller:** [MaxTrackIt](https://www.g2.com/sellers/maxtrackit)
- **Year Founded:** 2026
- **HQ Location:** Atlanta, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcc4b952a4fee7676b6f34c19d1081438bd196891cdf3c3e5578facf0c81d4da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmaxtrackit%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Meon CRM](https://www.g2.com/products/meon-crm/reviews)

Meon CRM is a modern, user-friendly Customer Relationship Management (CRM) software designed specifically for small to mid-sized businesses that want to streamline their sales, marketing, and customer support processes — all in one place.

#### Who Is the Company Behind Meon CRM?

- **Seller:** [Meon Technologies](https://www.g2.com/sellers/meon-technologies)
- **Year Founded:** 2017
- **HQ Location:** Noida, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=edffefc19cedb02c6cbad5b68a21b6cd591981707e98e9b8b174a811ce1337bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeon-technologies%2F&secure%5Burl_type%5D=linkedin_company_website)  
85 employees on LinkedIn®

### [Message Plane CRM](https://www.g2.com/products/message-plane-crm/reviews)

Message Plane CRM is the all-in-one customer relationship management platform purpose-built for auto transport brokers. It combines lead management, integrated calling, texting, and email, dispatch management, automated customer notifications, and reporting into a single platform — eliminating the need for multiple disconnected tools. With over 4,000,000 communications delivered and 5,000+ brokers on the platform, Message Plane helps auto transport brokerages streamline their entire workflow from lead capture to vehicle delivery. Key features include automated lead assignment and pipeline tracking, built-in VoIP calling and SMS with full communication logging, dispatch order creation and carrier management, automated customer status updates at every transport stage, load board integration, and performance analytics dashboards. Starting at $59/user/month with a $250/month base fee, all core features are included with no per-minute or per-message charges.

#### Who Is the Company Behind Message Plane CRM?

- **Seller:** [Message Plane](https://www.g2.com/sellers/message-plane)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4259c4cf717af5d5fe14e8b5b7efa43430d9798cc0f8c7bea1c5acb84db08fd6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmessage-plane&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [MirooCRM](https://www.g2.com/products/miroocrm/reviews)

MirooCRM is a customer relationship management platform built specifically for Italian small and medium businesses. It centralizes contacts, leads, sales pipelines, and customer interactions in one easy-to-use interface, helping sales teams stay organized and close more deals. MirooCRM integrates natively with Tapply for digital business card management and contact digitization, automatically syncing new contacts into the CRM. Designed and developed in Italy with full Italian language support, MirooCRM is ideal for SMBs that need a simple, effective CRM without the complexity of enterprise solutions.

#### Who Is the Company Behind MirooCRM?

- **Seller:** [Doozy Service](https://www.g2.com/sellers/doozy-service)
- **Year Founded:** 2013
- **HQ Location:** Selvazzano Dentro, IT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0441fc8f6a22c53a3ce638bc1740e3e86a7151d3c9e68777066df9703182dbdd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdoozyservice&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [mon-crm.fr](https://www.g2.com/products/mon-crm-fr/reviews)

#### Who Is the Company Behind mon-crm.fr?

- **Seller:** [PIFLETTE PROD](https://www.g2.com/sellers/piflette-prod)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Mono Customers](https://www.g2.com/products/mono-mono-customers/reviews)

Mono Email Marketing allows small businesses to deliver targeted campaigns and newsletters to their customers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Mono Customers?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Mono Customers?

- **Seller:** [Mono](https://www.g2.com/sellers/mono-e1c03655-7944-4f2d-82e7-8888ef58a352)
- **HQ Location:** Copenhagen S, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c3b420994ca1621bd44cd5e82b3d4a60cc2cbcac0c601978a1f3637c656b2d51&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmono-solutions&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Mono Customers?

**["Review of Mono Email Marketing"](https://www.g2.com/survey_responses/mono-customers-review-6825177)**

**Rating:** 4.5/5.0 stars

_— Yesica S._

[Read full review](https://www.g2.com/survey_responses/mono-customers-review-6825177)

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- [Sales Compensation](/categories/sales-compensation)
- [AI Sales Assistant](/categories/ai-sales-assistant)
- [Auto Dialer](/categories/auto-dialer)
- [Contract Analytics](/categories/contract-analytics)
- [Contract Lifecycle Management (CLM)](/categories/contract-lifecycle-management-clm)

- [Contract Management](/categories/contract-management)
- [Customer Revenue Optimization](/categories/customer-revenue-optimization)
- [E-Signature](/categories/e-signature)
- [Field Sales](/categories/field-sales)
- [Other Sales](/categories/other-sales)

- [Partnerships Management](/categories/partnerships-management)
- [PreSales](/categories/presales)
- [Quote Management](/categories/quote-management)
- [Revenue AI Platforms](/categories/revenue-ai-platforms)
- [Revenue Operations & Intelligence (RO&I)](/categories/revenue-operations-intelligence-ro-i)

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 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated March 5, 2025

Customer relationship management (CRM) software is a digital tool designed for businesses to efficiently organize, monitor, and maintain data about their existing and prospective customers. The [best CRM software](https://www.g2.com/articles/best-crm-software) centralizes data from various lead generation, traffic, campaign, and acquisition sources and creates records and profiles. The software has a repository of a complete customer database, which stakeholders use to manage long-term customer contracts and relationships.

CRM software enhances customer experience by streamlining customer support, email marketing, sales outreach, and sales cycles.

[CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) can be integrated with [call center infrastructure platforms](https://www.g2.com/categories/call-center-infrastructure-cci), digital marketing services, [ERP systems](https://www.g2.com/categories/erp-systems), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), marketing automation software, and [CPQ software](https://www.g2.com/categories/cpq) to reduce the risk of data silos and give real-time updates on the customer journey. Customer journey and funnel are categorized into different sub-processes in the CRM software where sales and marketing can access the data, build communication, and drive them forward to final deals.

There are many different [types of CRM software](https://learn.g2.com/types-of-crm-software) provide a collection of integrated customer-related functions or all-in-one functionality, such as marketing automation, help desk, e-commerce tools, ERP, project or website management, to replace the need for additional solutions and better serve small and mid-market businesses. Standalone CRM solutions, however, focus primarily on sales-related functions such as contact, account, and pipeline management and do not offer extensive marketing help.

The software also has help desk escalation, email automation, sales dispositions, automation workflows, and lead scoring and calling histories to help sales teams navigate to the current lead progress and establish contextual communication.

To qualify for inclusion in the CRM category, a product must:

- Provide a bounded set of sales-related functions
- Provide lead, contact, account, and opportunity management functions
- Capture and store sales activities and interactions performed
- Consolidate customer history and transactions into a single interface
- Track prospects and contacts throughout the sales pipeline
- Facilitate communication at all phases of the customer lifecycle
- Provide reporting features to track sales performance
- Provide workflow automation capabilities to streamline sales processes
- Integrate functions into a unifying database and platform

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