# Best CRM Software - Page 63

## How Many CRM Software Products Does G2 Track?

**Total Products under this Category:** 1,122

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** PipelinePRO (+52.73%) - Among all products in this category, PipelinePRO recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 122,300+ Authentic Reviews
- 1,122+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for CRM Software
 ![G2 Grid® for CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/crm/grids.png?focus%5B%5D=506&focus%5B%5D=6227&focus%5B%5D=1619&focus%5B%5D=1174041&focus%5B%5D=576&focus%5B%5D=128650&focus%5B%5D=3296&focus%5B%5D=1934)

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot Sales Hub, Pipedrive, monday CRM, Zoho CRM, Bigin by Zoho CRM, Close, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/crm/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=pipedrive&focus%5B%5D=monday-crm&focus%5B%5D=zoho-crm&focus%5B%5D=bigin-by-zoho-crm&focus%5B%5D=close&focus%5B%5D=activecampaign)

**Sponsored**

### FaceUp

FaceUp is a reporting & case management platform built for compliance and risk leaders who need clarity, control, and defensible processes. Trusted by 3,500+ organizations in 70+ countries, FaceUp centralizes anonymous reporting, investigations, and risk analytics into one secure system, giving compliance teams full visibility from intake to resolution. Every report is supported by a complete audit trail, and access control permissions to meet regulatory requirements and protect the organization. Whether managing multi-country operations or complex internal investigations, FaceUp enables consistent global standards with local execution. ISO 27001 certified and fully GDPR compliant, FaceUp delivers enterprise-grade security with end-to-end encryption and two-factor authentication. Beyond intake, FaceUp transforms reports into insight. Real-time dashboards surface trends, recurring risks, and systemic issues by allowing leadership to act early, reduce exposure, and protect reputation. If you are responsible for compliance oversight, regulatory readiness, and internal risk mitigation, FaceUp provides the structure and visibility to do it confidently.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=179&secure%5Bchosen_at%5D=2026-08-14T23%3A24%3A58Z&secure%5Bdisplayable_resource_id%5D=1885&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=152114&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=152114&secure%5Bresource_id%5D=179&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcrm%3Fhubs_content%3Dwww.hubspot.es%25252Fproducts%25252Fcrm%25252Fpipeline-management%26hubs_content-cta%3Dnav-software-freecrm%26page%3D63&secure%5Btoken%5D=da20c8ab49e9db4de216a5b34fab48085f2475aa746e7862b8f96f68d0cf9602&secure%5Burl%5D=https%3A%2F%2Fwww.faceup.com%2Fen&secure%5Burl_type%5D=book_demo)

### [Gain CRM](https://www.g2.com/products/gain-crm/reviews)

Gain.io All-in-One CRM to Grow Your Sales and Team. It is a modern, intuitive CRM platform designed to help growing businesses manage their customer relationships, streamline sales processes, and boost team productivity all within one centralized system. With Gain.io, companies can leave behind scattered spreadsheets, lost leads, and fragmented tools, and instead gain a clean, automation-first solution that brings clarity and control to every stage of the sales workflow.

#### Who Is the Company Behind Gain CRM?

- **Seller:** [Gain.io](https://www.g2.com/sellers/gain-io)
- **Year Founded:** 2016
- **HQ Location:** Oslo, NO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20cdc676494bc31a9d9e8295a77949e0f8eb484ca965aa880fee6e4103fa3e09&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgain.io%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Get Map Leads](https://www.g2.com/products/get-map-leads/reviews)

Get Map Leads is the complete operating system for web design agencies doing cold outreach. Scrape Google Maps leads, filter no-website businesses, manage your pipeline, verify team sales, and deliver client projects — without switching tools.

#### Who Is the Company Behind Get Map Leads?

- **Seller:** [Get Map Leads](https://www.g2.com/sellers/get-map-leads)
- **Year Founded:** 2024
- **HQ Location:** Mesa, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c2a5d27a3783a21726ddd09cadc7041c6afac5d3ecdfd21d6065dcc6f5a7857b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fget-map-leads%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [grafter.ly](https://www.g2.com/products/grafter-ly/reviews)

grafter.ly is intuitive job management software designed to streamline workflows from initial customer inquiry to final payment collection. The platform enables inquiry emails to be seamlessly forwarded into the system, which then auto-populates job records with customer details, eliminating the need for redundant data entry. Users can effortlessly generate quotes, bookings, and invoices, integrating with tools such as accounting software to ensure smooth operations. Automatic reminders for overdue invoices further reduce administrative burdens, allowing businesses to focus on delivering quality service. With its user-friendly interface and automation features, grafter.ly simplifies complex processes, making it an indispensable tool for efficient job management and improved productivity.

#### Who Is the Company Behind grafter.ly?

- **Seller:** [grafter.ly](https://www.g2.com/sellers/grafter-ly)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Greenlantern CRM360](https://www.g2.com/products/greenlantern-crm360/reviews)

CRM360 is an all-in-one Customer Relationship Management (CRM) solution designed to streamline business operations, particularly for sectors like telecom, IT services, and enterprises that require robust, integrated systems. Core Features Lead Management: Captures, tracks, and nurtures leads effectively. Enables teams to manage the lead pipeline from initial contact to conversion. Project and Operations Management: Tracks timelines, resources, and tasks for efficient project delivery. Provides insights into operational workflows and bottlenecks. Billing and Invoicing: Automates billing processes. Tracks payments and generates customizable invoices. Field Force Management: Real-time tracking of field teams. Enhances coordination and task allocation. Warehouse Management: Tracks inventory levels and manages warehousing activities. Provides visibility into stock movement and requirements. Customizable Reporting: Generates insights tailored to specific business needs. Helps in decision-making with data-driven analytics. Document Management: Securely organizes and stores business-critical documents. Feasibility Management: Performs quick and accurate feasibility assessments for projects or services. Deployment Options On-Premise: Provides control and data security for businesses preferring localized deployment. Cloud-Based (SaaS): Enables access from anywhere with scalable usage models. Target Audience CRM360 is ideal for businesses requiring integrated systems for: Telecom and Internet Service Providers (ISPs). Small to Medium Enterprises (SMEs). Enterprises looking to digitize operations and enhance customer experience. Key Differentiators Industry-Specific Customization: Tailored to the telecom and ISP sectors. Comprehensive Modules: Consolidates various operational aspects into one platform. Flexibility: Offers both SaaS and on-premise deployment, depending on customer needs. Affordability: Competitive pricing with options for customization. Benefits Increased efficiency through integration of diverse business functions. Enhanced decision-making with real-time data and insights. Improved customer satisfaction by streamlining operations and ensuring timely responses. CRM360 is a versatile and scalable solution for businesses aiming to optimize their operations, increase productivity, and enhance customer engagement.

#### Who Is the Company Behind Greenlantern CRM360?

- **Seller:** [Greenlantern](https://www.g2.com/sellers/greenlantern)
- **Year Founded:** 2015
- **HQ Location:** Hyderabad , IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a4dd7c1915b3eabe4640499ba7a63cf66e50ec6bee4551ccc30dac81400dadf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgreenlantern-it-solutions-pvt-ltd&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

### [GrowbixAI](https://www.g2.com/products/growbixai/reviews)

GrowbixAI is an AI-powered sales automation and customer relationship management (CRM) platform designed to help businesses capture leads, automate customer engagement, manage sales pipelines, and improve conversions. The platform provides AI-driven automation, lead management, workflow automation, customer communication tools, and analytics to help businesses streamline operations and scale revenue growth.

#### Who Is the Company Behind GrowbixAI?

- **Seller:** [GrowbixAI](https://www.g2.com/sellers/growbixai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=984569171edef3717b9c26729daaaabe75ea23b9e0fb36acfc6085fa15dc9a1b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowbixai&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Growth Suite](https://www.g2.com/products/technomile-growth-suite/reviews)

TechnoMile's Growth Suite is purpose-built to help companies address the complexities of selling to the federal government. Transform BD and capture processes with a centralized place for your team to efficiently pursue opportunities, easily share information, and manage pipeline. Get a standardized framework that guides BD, Capture, and Proposal teams to focus on the right activities at the right time to qualify, capture, win, and retain business.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Growth Suite?

- **Workflow Capability:** 6.7/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 5.0/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Growth Suite?

- **Seller:** [TechnoMile](https://www.g2.com/sellers/technomile)
- **Year Founded:** 2014
- **HQ Location:** Tysons, US
- **Twitter:** @technomile
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bcc13659aef5d53d9831763f5394ac56d6eecfce87e3b77ef17d26b628599c74&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftechnomile%2F&secure%5Burl_type%5D=linkedin_company_website)  
181 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Growth Suite?

**["Next CRM Giants"](https://www.g2.com/survey_responses/growth-suite-review-8326795)**

**Rating:** 4.0/5.0 stars

_— Utkarsh Prakash 2._

[Read full review](https://www.g2.com/survey_responses/growth-suite-review-8326795)

### [Grow to Prime](https://www.g2.com/products/grow-to-prime/reviews)

GrowToPrime è una piattaforma SaaS all-in-one pensata per PMI e team B2B che vogliono collegare marketing, vendite e operations in un unico sistema. Invece di usare strumenti separati per CRM, lead management, funnel, email marketing, booking, analytics, customer service e contenuti, GrowToPrime crea bridge nativi tra i processi: dal lead che entra da form o campagna al contatto nel CRM, dal nurturing al booking, dal deal al contratto, dalla fattura al pagamento e alla subscription. La piattaforma include CRM e pipeline commerciale, marketing automation, email marketing, lead scoring, AI Suite, content workflow SEO→Content→CMS, ticketing, customer portal, dashboard e notifiche omnicanale. È pensata per ridurre passaggi manuali, dati dispersi e colli di bottiglia tra reparti, offrendo onboarding guidato, setup iniziale e un percorso di attivazione configurato sui processi reali dell’azienda. Il risultato è più controllo operativo, più velocità di esecuzione e crescita misurabile. reale.

#### Who Is the Company Behind Grow to Prime?

- **Seller:** [sudo\_](https://www.g2.com/sellers/sudo_)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hamilton AI CRM](https://www.g2.com/products/hamilton-ai-crm/reviews)

With enriched client profiles, live booking insights, and communication history, it gives your team the full context to act fast and personalise every interaction.

#### Who Is the Company Behind Hamilton AI CRM?

- **Seller:** [Hamilton AI](https://www.g2.com/sellers/hamilton-ai)
- **Year Founded:** 2024
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=00a4e504394c7a8a17821c0f39a842ed629c15b3896b7d7ec60bf6d62a479cb2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhamilton-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [happyCRM](https://www.g2.com/products/happycrm/reviews)

happyCRM is an intuitive German CRM system that works right out of the box — no lengthy setup or training required. It helps you structure client interactions, automate sales processes, and gain better control over your business operations. Get started in just one minute — no need for integrators or unnecessary bureaucracy. With its clean interface, smart functionality, and strong data security, happyCRM is ideal for those who want to organize their customer base and boost sales — starting today.

#### Who Is the Company Behind happyCRM?

- **Seller:** [HIRSCHTEC AUTOMATION](https://www.g2.com/sellers/hirschtec-automation-9e8d5c36-3601-4402-a4db-c046e68773ac)
- **HQ Location:** Hamburg, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0f6ed8f1cdb9164dde7aa6b96e9e7caa4bca97094e75eaf8abb0516bfbd635fe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhirschtec-automation-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Hello Office](https://www.g2.com/products/hello-office/reviews)

Hello Office is an all-in-one business platform designed to simplify daily operations for small businesses and project-driven companies. It brings together quotation, calculation, planning, purchasing, invoicing, and time registration in one clear and easy-to-use system. Built from real industry experience, Hello Office focuses on overview, efficiency, and flexibility, without unnecessary complexity. You can start working right away, without lengthy setup or hidden modules, and the system grows with your business from small teams to larger organizations. With everything in one place, Hello Office helps teams save time, reduce errors, and stay in control of their projects.

#### Who Is the Company Behind Hello Office?

- **Seller:** [Hello Office](https://www.g2.com/sellers/hello-office)
- **HQ Location:** Eersel, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b994233176c980452864786a589ded6949a9a0c18e23774560b6b71f4d60f549&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhello-office-software%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Henosis REP](https://www.g2.com/products/henosis-rep/reviews)

Henosis REP is an AI-native Revenue Engine Platform and modern CRM alternative built for the alternative-asset industry — and it ships in two editions on one platform. The GP edition is for fund managers themselves (venture, private equity, private credit, real assets): fund-aware deal flow with IC gates and ethical walls, a weighted fundraising pipeline with AUM projection, and LP relationship mapping. The service-provider edition is for the firms that sell into and serve those managers — fund administrators, fund accounting, compliance and regulatory consultants, tax and audit firms, IR / capital-introduction consultants, third-party BD and placement agents, and fund-focused legal firms. Unlike general-purpose CRMs (which make you bolt on a proposal tool, an e-sign tool, a sales-engagement tool, and an email-marketing tool) and unlike legacy fund CRMs (built before modern AI and often enterprise-priced), Henosis is AI-native, fund-aware, and covers the whole prospect → proposal → e-signature → delivery → account-management lifecycle in one system. A 10-person team typically pays ~$650/month versus ~$2,000–$3,700 for the assembled stack. Pricing: Standard $35, Professional $65, GP edition $150 per user/month; Enterprise custom. 14-day free trial.

#### Who Is the Company Behind Henosis REP?

- **Seller:** [Henosis Technologies](https://www.g2.com/sellers/henosis-technologies)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9983de99177e1f3bbd56d79fdcbafef7ae382d0887cb40770a551ec5ad5080f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhenosissolutions&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hera CRM](https://www.g2.com/products/hera-crm/reviews)

HeraCRM est un outil de gestion de la relation client qui vous permet de consulter le dossier de vos utilisateurs. HeraCRM simplifie -les admissions -assure le suivi des adhésions -facilite la formation continue -surveille les inspections -produit des rapports et des statistiques -gère la facturation

#### Who Is the Company Behind Hera CRM?

- **Seller:** [Solutions Chronos](https://www.g2.com/sellers/solutions-chronos)
- **Year Founded:** 2019
- **HQ Location:** Montréal , CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22ef58bcaab6182c11f4a23d6f092b1d5262c4f2dc531a6b51cf55cd3afc8ec8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsolutions-chronos%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [HOGUNSOFT](https://www.g2.com/products/hogunsoft/reviews)

Manage your contacts, prospect easily, simply retain your customers.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind HOGUNSOFT?

- **Seller:** [Hogunsoft](https://www.g2.com/sellers/hogunsoft)
- **Year Founded:** 2007
- **HQ Location:** Cesson-Sévigné, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=103a21d370cd536f2b1cf72db387debd2ae0d52ec28bc9deee8f0a7d04649aea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhogunsoft&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Small

#### What Are Recent G2 Reviews of HOGUNSOFT?

**["Hogonsoft review"](https://www.g2.com/survey_responses/hogunsoft-review-7093951)**

**Rating:** 5.0/5.0 stars

_— Verified User in Accounting_

[Read full review](https://www.g2.com/survey_responses/hogunsoft-review-7093951)

#### What Are G2 Users Discussing About HOGUNSOFT?

- [What is HOGUNSOFT used for?](https://www.g2.com/discussions/what-is-hogunsoft-used-for)

### [HookedCRM](https://www.g2.com/products/hookedcrm/reviews)

Hooked CRM is the all-in-one calling and CRM workspace built for teams that live on the phone. Instead of juggling a dialer, a CRM, a reporting tool, and three browser tabs to make a single call, Hooked combines calling, lead management, scheduling, and reporting into one fast, no-nonsense platform — with AI built in from day one. Built for sales floors, insurance agencies, support teams, and high-volume call centers, Hooked scales cleanly from 10 seats to 10,000+ — with guided migration, no downtime, and a workflow that doesn't require a week of training to learn. Less tool-switching, faster reporting, and more conversations that actually convert.

#### Who Is the Company Behind HookedCRM?

- **Seller:** [HookedCRM](https://www.g2.com/sellers/hookedcrm)
- **HQ Location:** Columbia, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=424a7e029decbcb643abb38acb2ef582d68f25dca5cd731c6062392add2d1936&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhookedcrm&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [HubSpot Smart CRM](https://www.g2.com/products/hubspot-smart-crm/reviews)

HubSpot Smart CRM HubSpot Smart CRM is AI-powered customer relationship management software that unifies customer data, teams, and your entire tech stack in one connected system. Empower your teams to take the right action, faster. Core Value Proposition Smart CRM automatically enriches records, surfaces insights from emails, calls, and web activity, and gives marketing, sales, and service teams a single source of truth to work from. Built on HubSpot's agentic customer platform, it combines AI tools and agents, flexible customer views, automation, reporting, governance, and app connectivity — so teams move faster and deliver better customer experiences at scale. Unlike traditional CRMs that add AI as a separate layer, HubSpot Smart CRM has intelligence built into its core. It's easy to adopt without a dedicated administrator, while still supporting complex business needs. See your customers clearly Custom data model: store any CRM data type with custom objects, events, scoring, and calculations. Data enrichment: automatically enrich contact and company records from emails, calls, web activity, and HubSpot's data sources. Data Agent: get answers to business-specific questions by searching CRM data, emails, calls, documents, and the web. AI insights: surface important changes, risks, and next-best actions from customer context in your CRM. Reporting dashboards: make fast decisions with templated dashboards, multiple visualization types, and AI-assisted insights. Sensitive data controls: protect customer information with encryption, access controls, SSO, and 2FA-ready governance. Segmentation: segment contacts and prospects into lists for targeted outreach. Align your teams Pipeline management: manage deals across multiple pipelines with tags, automated actions, and conditional logic that ensures no step is skipped. AI-assisted workflows: automate tasks and customer communications based on behavior and business logic. Task management: keep reps on track with automated task queues. Custom reporting: turn CRM data into insights across pipeline, attribution, and revenue performance. Team governance: manage permissions, team structures, SSO, 2FA, and SOC2 compliance. Centralized audit log: track every action taken by users, automations, integrations, and agents. Undo and restore as needed. Automatic duplicate detection: use AI to identify and merge duplicate records. Project management: coordinate customer-facing work and automate handoffs without leaving the CRM. Connect your tools HubSpot App Marketplace: connect to 2,000+ apps including Google Workspace, Microsoft 365, Slack, Zoom, and Shopify. Data Sync: keep records current with two-way sync across HubSpot and third-party systems. Custom CRM interface: visualize customer data in the format that works for each team — tables, charts, and custom views. Sandbox test account: test changes and integrations safely before going live. UI extensibility and API access: build custom interfaces and connect HubSpot automation with external apps. Who It's For Smart CRM is built for growing businesses that have outgrown fragmented point solutions and teams that need shared customer context without manual data management. It's a strong alternative for businesses evaluating traditional enterprise CRMs that want enterprise-grade capability with faster implementation. Outcome Smart CRM helps businesses grow faster by unifying customer data, teams, and tools in one easy-to-use agentic customer platform.

#### Who Is the Company Behind HubSpot Smart CRM?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

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Spotlight Categories

[Customer Success Software](https://www.g2.com/categories/customer-success)

[Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

[Payroll Software](https://www.g2.com/categories/payroll)

[Digital Signage Software](https://www.g2.com/categories/digital-signage)

[Fleet Management Software](https://www.g2.com/categories/fleet-management)

Similar Categories

- [Sales Compensation](/categories/sales-compensation)
- [AI Sales Assistant](/categories/ai-sales-assistant)
- [Auto Dialer](/categories/auto-dialer)
- [Contract Analytics](/categories/contract-analytics)
- [Contract Lifecycle Management (CLM)](/categories/contract-lifecycle-management-clm)

- [Contract Management](/categories/contract-management)
- [Customer Revenue Optimization](/categories/customer-revenue-optimization)
- [E-Signature](/categories/e-signature)
- [Field Sales](/categories/field-sales)
- [Other Sales](/categories/other-sales)

- [Partnerships Management](/categories/partnerships-management)
- [PreSales](/categories/presales)
- [Quote Management](/categories/quote-management)
- [Revenue AI Platforms](/categories/revenue-ai-platforms)
- [Revenue Operations & Intelligence (RO&I)](/categories/revenue-operations-intelligence-ro-i)

[Browse CRM Themes](/categories/crm/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated March 5, 2025

Customer relationship management (CRM) software is a digital tool designed for businesses to efficiently organize, monitor, and maintain data about their existing and prospective customers. The [best CRM software](https://www.g2.com/articles/best-crm-software) centralizes data from various lead generation, traffic, campaign, and acquisition sources and creates records and profiles. The software has a repository of a complete customer database, which stakeholders use to manage long-term customer contracts and relationships.

CRM software enhances customer experience by streamlining customer support, email marketing, sales outreach, and sales cycles.

[CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) can be integrated with [call center infrastructure platforms](https://www.g2.com/categories/call-center-infrastructure-cci), digital marketing services, [ERP systems](https://www.g2.com/categories/erp-systems), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), marketing automation software, and [CPQ software](https://www.g2.com/categories/cpq) to reduce the risk of data silos and give real-time updates on the customer journey. Customer journey and funnel are categorized into different sub-processes in the CRM software where sales and marketing can access the data, build communication, and drive them forward to final deals.

There are many different [types of CRM software](https://learn.g2.com/types-of-crm-software) provide a collection of integrated customer-related functions or all-in-one functionality, such as marketing automation, help desk, e-commerce tools, ERP, project or website management, to replace the need for additional solutions and better serve small and mid-market businesses. Standalone CRM solutions, however, focus primarily on sales-related functions such as contact, account, and pipeline management and do not offer extensive marketing help.

The software also has help desk escalation, email automation, sales dispositions, automation workflows, and lead scoring and calling histories to help sales teams navigate to the current lead progress and establish contextual communication.

To qualify for inclusion in the CRM category, a product must:

- Provide a bounded set of sales-related functions
- Provide lead, contact, account, and opportunity management functions
- Capture and store sales activities and interactions performed
- Consolidate customer history and transactions into a single interface
- Track prospects and contacts throughout the sales pipeline
- Facilitate communication at all phases of the customer lifecycle
- Provide reporting features to track sales performance
- Provide workflow automation capabilities to streamline sales processes
- Integrate functions into a unifying database and platform

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