# Best CRM Software - Page 52

## How Many CRM Software Products Does G2 Track?

**Total Products under this Category:** 1,086

### Category Stats (Jul 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** PipelinePRO (+52.73%) - Among all products in this category, PipelinePRO recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 121,800+ Authentic Reviews
- 1,086+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for CRM Software
 ![G2 Grid® for CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/crm/grids.png?focus%5B%5D=506&focus%5B%5D=6227&focus%5B%5D=1619&focus%5B%5D=1174041&focus%5B%5D=576&focus%5B%5D=128650&focus%5B%5D=3296&focus%5B%5D=1934)

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot Sales Hub, Pipedrive, monday CRM, Zoho CRM, Bigin by Zoho CRM, Close, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/crm/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=pipedrive&focus%5B%5D=monday-crm&focus%5B%5D=zoho-crm&focus%5B%5D=bigin-by-zoho-crm&focus%5B%5D=close&focus%5B%5D=activecampaign)

**Sponsored**

### SAP Sales Cloud

SAP Sales Cloud is a cutting-edge sales automation platform / CRM that helps organizations make intelligent selling simple, through connection, insight, and adaptability. Leveraging SAP Sales Cloud, organizations can connect and optimize sales processes. Connect data and sales processes: Unite data, processes, and people to deliver effective sales engagements that drive revenue and customer loyalty Leverage insight to accelerate sales: Guide sales actions through intelligent recommendations that remove guesswork and help sellers focus on the right business Adapt and capture new opportunities: Provide the flexibility to overcome challenges and unique requirements as they shift with new market opportunities

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=179&secure%5Bchosen_at%5D=2026-08-01T00%3A13%3A22Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=509&secure%5Bresource_id%5D=179&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcrm%3FTag%3Dsalesforce%2525252520integration%26page%3D52&secure%5Btoken%5D=2f40908bc6fa6f009e09ad113d4d4bbe03dfeb0e97da0ee52bcbe423a53d245f&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fproducts%2Fcrm%2Fsales-cloud.html&secure%5Burl_type%5D=paid_promos)

### [Teleforce](https://www.g2.com/products/teleforce-teleforce/reviews)

About Teleforce Teleforce is a next-generation Communication Platform as a Service (CPaaS) designed to help businesses unify their communication, sales, marketing, and customer engagement into one powerful ecosystem. Built for scalability and AI-driven automation, Teleforce empowers organizations of all sizes to streamline operations, boost conversions, and deliver exceptional customer experiences. At its core, Teleforce provides a fully managed communication suite, including advanced IVR systems, progressive and predictive auto-dialers, outbound IVR campaigns, transactional email services, SMS, and WhatsApp Business API with integrated chat tools. Businesses can integrate directly with popular channels like Facebook Messenger, Google Meet, and more, ensuring every customer touchpoint is connected and trackable. Teleforce’s integrated CRM takes customer management to the next level—covering sales funnels, lead management, quotation and order handling, and payment gateway integration. Leads can be captured from multiple sources such as Facebook, Instagram, IndiaMART, Justdial, MagicBricks, and 99acres via its built-in app store. Intelligent routing features like skill-based allocation, round-robin, and parallel distribution ensure the right lead reaches the right team at the right time. The platform also includes workflow automation tools for building custom playbooks, lead re-engagement strategies, and segmentation based on customer journey data. With advanced reporting—such as lead source analysis, engagement tracking, funnel stage conversion, and voice campaign performance—businesses gain actionable insights to refine their strategies. For marketing teams, Teleforce offers digital asset management, outbound campaign templates, and AI-powered content creation for email, SMS, WhatsApp, and landing pages. Its programmatic advertising suite integrates with over 500 publishers and major ad networks like Google and Facebook, enabling targeted campaigns without the need for multiple third-party stacks. Teleforce’s AI Agent Suite provides intelligent bots for lead qualification, sentiment analysis, ad optimization, and personalized office IVR experiences. Combined with its new virtual mobile number services for Indian businesses, Teleforce becomes a one-stop platform for both inbound and outbound engagement. With its blend of CPaaS, CRM, CDP capabilities, and AI-driven automation, Teleforce isn’t just a communication tool—it’s a complete digitalization platform that helps businesses sell smarter, serve better, and grow faster.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Teleforce?

- **Workflow Capability:** 6.7/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 6.7/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 6.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Teleforce?

- **Seller:** [Teleforce](https://www.g2.com/sellers/teleforce)
- **Year Founded:** 2020
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4dc1d084a0815278adb81a7b5a27f11fd712cf5cbfb5e79f818f8476ec90c638&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fteleforce-in&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Teleforce?

**["Excellent tool to streamline telesales"](https://www.g2.com/survey_responses/teleforce-review-8761642)**

**Rating:** 4.5/5.0 stars

_— April N._

[Read full review](https://www.g2.com/survey_responses/teleforce-review-8761642)

### [Telemanager CRM](https://www.g2.com/products/telemanager-crm/reviews)

Telemanager CRM is a modern, user-friendly platform designed to revolutionize telemarketing and lead generation campaigns. Built with simplicity, efficiency, and scalability in mind, Telemanager helps businesses streamline their telemarketing process, enhance team productivity, and improve lead quality—all while being cost-effective. With Telemanager CRM, users can effortlessly create and manage telemarketing campaigns tailored to their unique goals (leads or appointments). The platform features automated lead reporting, which eliminates manual tracking and provides real-time insights into performance. An integrated quality approval system ensures that only high-quality leads are passed to the customers (internal or external), boosting conversion rates and optimizing ROI. Telemanager CRM is ideal for telemarketing, Lead gen and appointment setting businesses of all sizes, from startups to larger agencies. Its intuitive interface requires minimal training, making it easy for teams to get started quickly. Key features include: • Campaign Creation: Quickly design, launch, and manage telemarketing campaigns. • Automated Reporting: Access real-time data to track and measure performance. • Quality Approvals: Maintain lead quality with built-in approval processes. • Affordability: Professional-grade tools at a fraction of the cost of traditional CRMs. Telemanager CRM empowers telemarketers to focus on what truly matters—building connections and generating leads. Whether you’re new to telemarketing or a seasoned professional, Telemanager CRM offers the tools you need to achieve your lead generation goals efficiently. Experience the difference with Telemanager CRM. Start your free trial today and see how we can transform your telemarketing efforts.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Telemanager CRM?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Telemanager CRM?

- **Seller:** [Jeddio Technologies](https://www.g2.com/sellers/jeddio-technologies-1f3b68c3-e9e5-4772-a2ad-df81fdb9df60)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa35d6e9c160db95b384e2edcaa6cd3deacd53b01451b1a2c937bb9c18618d98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjeddio-tech&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Telemanager CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **intuitive design** of Telemanager CRM, which streamlines telemarketing and lead generation processes effectively.
- Users appreciate the **simplicity of lead management** in Telemanager CRM, finding the system intuitive and effective for campaigns.
- Users value the **simplicity** of Telemanager CRM, as it offers an intuitive process for telemarketing and lead generation.

#### What Are Recent G2 Reviews of Telemanager CRM?

**["Made our Lead Generation processes easy"](https://www.g2.com/survey_responses/telemanager-crm-review-10721679)**

**Rating:** 5.0/5.0 stars

_— Dean W._

[Read full review](https://www.g2.com/survey_responses/telemanager-crm-review-10721679)

### [The CRM that doesn't STINK](https://www.g2.com/products/the-crm-that-doesn-t-stink/reviews)

Stop losing deals and wasting time. Keep every conversation organised, follow up automatically, and turn more prospects into customers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate The CRM that doesn't STINK?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind The CRM that doesn't STINK?

- **Seller:** [Skunk Global](https://www.g2.com/sellers/skunk-global)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About The CRM that doesn't STINK?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of the CRM, providing just the right functionality without overwhelming complexity.
- Users value the **ideal balance of functionality** in the CRM, enhancing their business without causing overwhelm.
- Users appreciate the **simplicity** of the CRM, finding it perfectly balanced for their local service businesses.

#### What Are Recent G2 Reviews of The CRM that doesn't STINK?

**["Legit, Balanced WordPress CRM for Local Service Businesses"](https://www.g2.com/survey_responses/the-crm-that-doesn-t-stink-review-12081891)**

**Rating:** 4.5/5.0 stars

_— Woody H._

[Read full review](https://www.g2.com/survey_responses/the-crm-that-doesn-t-stink-review-12081891)

### [Topper Technology Ltd.](https://www.g2.com/products/topper-technology-ltd/reviews)

TOPPER IS THE IDEAL PLATFORM FOR SMALL TO MEDIUM SIZE BUSINESS

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Topper Technology Ltd.?

- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Topper Technology Ltd.?

- **Seller:** [Topper Technology Ltd.](https://www.g2.com/sellers/topper-technology-ltd)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Topper Technology Ltd.?

**["Comprehensive range of IT solutions - All at one place"](https://www.g2.com/survey_responses/topper-technology-ltd-review-7954627)**

**Rating:** 5.0/5.0 stars

_— Neha F._

[Read full review](https://www.g2.com/survey_responses/topper-technology-ltd-review-7954627)

### [Total Control Pro](https://www.g2.com/products/total-control-pro/reviews)

Our customer management system gives our customers the ability to manage all customer information relating to work orders in one place. The basic functionality includes creating customer orders, adding delivery and invoice addresses, customising references and managing the quote-to-sales order to work order process. This also includes full audit trail, one touch reorder and any nonconformance issues. The CMS works hand in hand with Inventory, to also manage customer specific designs, specifications and any additional requirements.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Total Control Pro?

- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Total Control Pro?

- **Seller:** [Total Control Pro](https://www.g2.com/sellers/total-control-pro)
- **Year Founded:** 2013
- **HQ Location:** Northampton, GB
- **Twitter:** @TotalControlPro  
897 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=37fd79627697f52973669f6b8083d3ed76f7156f6febbde32628c958c120f65e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftotal-control-pro-ltd&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Total Control Pro?

**["Very Easy and good to use"](https://www.g2.com/survey_responses/total-control-pro-review-8641038)**

**Rating:** 5.0/5.0 stars

_— Kulwinder S._

[Read full review](https://www.g2.com/survey_responses/total-control-pro-review-8641038)

### [Total Office Manager](https://www.g2.com/products/total-office-manager/reviews)

Total Office Manager by Aptora is an award-winning, industry-leading ERP, FSM, and CRM software for contracting and field service businesses. As a true all-in-one solution, it handles everything from payroll and accounting to dispatching, inventory management, and marketing. No third-party add-ons required. Developed in 2004 by a team of software engineers and industry expert James Leichter (Mr. HVAC), Total Office Manager was built with deep industry knowledge. James has been in the contracting business since 1985, specializing in HVAC, commercial refrigeration, plumbing, and electrical services. Aptora also offers a mobile app, Aptora Mobile II, which seamlessly connects field technicians with the office for real-time data access and communication. Businesses can choose between Hosted, On-Prem, or Hybrid options—whether they want Aptora to host the software, manage it themselves, or use a combination of both. Please visit aptora.com for more information, and to book a free, custom demo with a software expert.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Total Office Manager?

- **Seller:** [Aptora](https://www.g2.com/sellers/aptora)
- **Year Founded:** 1995
- **HQ Location:** Lenexa, US
- **Twitter:** @aptoracorp  
203 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca7d85c5fd6ce8cf787dd34ab6001e9a457710efcfcd1b6f1fd1ab984f7345da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faptora-corporation&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Large, 33% Medium

#### What Do G2 Reviewers Say About Total Office Manager?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **reliable customer database management** in Total Office Manager, enhancing efficiency and ease of use.
- Users find the **easy implementation** of Total Office Manager helpful for seamless invoicing and inventory management.
- Users find the **easy setup** of Total Office Manager enhances their experience with seamless implementation and functionality.

#### What Are Recent G2 Reviews of Total Office Manager?

**["Its enhance the business efficiency"](https://www.g2.com/survey_responses/total-office-manager-review-4935817)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Networking_

[Read full review](https://www.g2.com/survey_responses/total-office-manager-review-4935817)

**["CRM management and nice Tool on Field Services Management."](https://www.g2.com/survey_responses/total-office-manager-review-9897507)**

**Rating:** 4.5/5.0 stars

_— Grace S._

[Read full review](https://www.g2.com/survey_responses/total-office-manager-review-9897507)

#### What Are G2 Users Discussing About Total Office Manager?

- [What is Total Office Manager used for?](https://www.g2.com/discussions/what-is-total-office-manager-used-for)

### [Tower CRM](https://www.g2.com/products/tower-crm/reviews)

Tower CRM is a modern customer relationship management (CRM) platform designed for growing teams that need powerful sales and marketing capabilities without the complexity of traditional systems. It brings contacts, companies, deals, activities, marketing tools, and reporting into one fast, intuitive workspace built for how teams actually work day to day. In addition to core sales CRM and pipeline management, Tower includes built-in marketing automation and email marketing tools so teams can manage campaigns, nurture leads, and track engagement without relying on multiple disconnected systems. Users can create targeted lists, segment their data, and run outreach that ties directly into their pipeline and customer records, ensuring sales and marketing stay aligned. Tower combines the flexibility of a spreadsheet with the structure of a true CRM and marketing platform. Teams can easily customize fields, organize customer data, and build views that surface exactly what matters. With centralized data management, list building, and segmentation, teams can maintain clean, usable data that powers both outreach and reporting. Unlike legacy platforms that require heavy setup and ongoing administration, Tower is designed for speed to value. Teams can quickly configure pipelines, workflows, and automations, adopt the system faster, and avoid the complexity that often leads to low usage and poor data quality. Built-in reporting and analytics provide clear visibility into pipeline performance, marketing effectiveness, and team activity. Instead of exporting data or building complex dashboards, teams can easily understand what is happening across their business in real time. Designed by experienced operators, Tower CRM focuses on usability, speed, and practical workflows rather than feature bloat. It reduces unnecessary clicks and friction so teams can spend less time managing tools and more time driving revenue. Tower CRM is especially well suited for small and midsize businesses looking for a combined sales CRM, marketing automation platform, email marketing tool, and customer data system that is easy to adopt, flexible to customize, and scalable as they grow. It is ideal for teams replacing spreadsheets or moving away from complex systems that are difficult to maintain and use consistently.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Tower CRM?

- **Seller:** [Tower CRM](https://www.g2.com/sellers/tower-crm)
- **Year Founded:** 2026
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=270afae8aa8c2fd6072073ba8acaad1985ef206e556866d5f0c343e39bba907b&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Ftower-crm%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Tower CRM?

**["Effortless to Use, Highly Effective"](https://www.g2.com/survey_responses/tower-crm-review-12583505)**

**Rating:** 5.0/5.0 stars

_— Michael R._

[Read full review](https://www.g2.com/survey_responses/tower-crm-review-12583505)

### [Tubular CRM](https://www.g2.com/products/tubular-crm/reviews)

Tubular is built to streamline your sales. Help you better organise your leads, close your deals quicker and create sales reports in seconds rather than hours. All in one place all at a low price. Automate capture of better leads through your website and sync with 1000’s of apps through Zapier to turn your website into a lead nurture machine. Assign leads internally and ensure leads are responded to and follow up’s are in place to drive higher conversions. Display detailed activity of each deal in your pipeline, use instant filters, charts and graphs to provide a breakdown of your pipeline like no other software. Help your team understand the most profitable regions, sectors and automate workflows when deals are moved through their stages.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Tubular CRM?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Tubular CRM?

- **Seller:** [Tubular](https://www.g2.com/sellers/tubular)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=04cb7f18e0403f498ab6e9b2e8b99dc0d760617ee6efc799652e90308b997529&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftubular.io%2F&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Tubular CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **clean, minimal design** of Tubular CRM for effortless onboarding and reduced training needs.
- Users value the **clean, minimal design** of Tubular CRM, facilitating easy onboarding without extensive training.
- Users appreciate the **user-friendly design** of Tubular CRM, facilitating easy onboarding without extensive training.

##### Cons

- Users find **reporting minimal** , lacking in detailed sales metrics and custom dashboards for effective analysis.

#### What Are Recent G2 Reviews of Tubular CRM?

**["User-Friendly Interface"](https://www.g2.com/survey_responses/tubular-crm-review-11274317)**

**Rating:** 5.0/5.0 stars

_— Mohammed J._

[Read full review](https://www.g2.com/survey_responses/tubular-crm-review-11274317)

### [Turbo Tangerine](https://www.g2.com/products/turbo-tangerine/reviews)

Turbo Tangerine is an all-in-one business management platform designed for freelancers, creators, and small businesses who want to simplify how they run and grow their business—without juggling multiple tools. Modern independent professionals often rely on a fragmented stack: one tool for CRM, another for invoicing, several for content creation, SEO, and automation. This fragmentation leads to higher costs, scattered data, and unnecessary complexity. Turbo Tangerine was built to solve that problem. The platform centralizes essential business operations into a single, intuitive workspace. Users can manage contacts and clients, create and send quotes and invoices, track expenses, generate SEO-optimized content, and automate repetitive tasks—all from one dashboard. By combining these core functions, Turbo Tangerine helps users regain clarity, save time, and focus on what truly drives revenue. Turbo Tangerine is designed with flexibility at its core. Instead of rigid plans or bloated feature sets, the platform adapts to different stages of business growth. Early-stage freelancers can start with the essentials, while growing businesses can activate advanced features such as AI-powered content generation, SEO tools, and workflow automation when needed. This modular approach ensures users only pay for what they actually use. AI plays a key role in Turbo Tangerine’s value proposition. The platform integrates AI-driven tools to help users create marketing content, improve search engine visibility, and streamline administrative workflows—without requiring technical expertise. This makes advanced capabilities accessible to non-technical users, solo entrepreneurs, and small teams. Turbo Tangerine is particularly well-suited for freelancers, consultants, creators, and small business owners who want a smarter alternative to managing multiple subscriptions. By reducing tool overload and centralizing data, the platform improves productivity, visibility, and decision-making. In short, Turbo Tangerine is not just another business tool—it’s a unified operating system for modern independent businesses looking to work more efficiently, scale sustainably, and stay focused on growth.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Turbo Tangerine?

- **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Turbo Tangerine?

- **Seller:** [Turbo Tangerine](https://www.g2.com/sellers/turbo-tangerine)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f3b8b18e5981444ddca024250ae571117de43eb42a5953754721e81f3f0e0b44&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fturbo-tangerine%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Turbo Tangerine?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Turbo Tangerine, enjoying its simple and efficient workflow for all tasks.
- Users commend the **efficiency** of Turbo Tangerine, streamlining CRM, sales, missions, and admin into a seamless workflow.
- Users value the **organization efficiency** of Turbo Tangerine, streamlining various tasks into a cohesive workflow.

#### What Are Recent G2 Reviews of Turbo Tangerine?

**["The smartest operating system for freelancers."](https://www.g2.com/survey_responses/turbo-tangerine-review-12281204)**

**Rating:** 5.0/5.0 stars

_— Maxime T._

[Read full review](https://www.g2.com/survey_responses/turbo-tangerine-review-12281204)

### [Twilead](https://www.g2.com/products/twilead/reviews)

Cloud-based platform that helps manage clients, marketing, sales and more. The only all-in-one marketing, sales & CRM platform you'll ever need to grow your automated online business. "100% of our users see a noticeable increase in their conversion rate, save time and resources right within the first month!" Twilead is best for the B2B & B2C Businesses - Entrepreneurs, consultants, course creators, freelancers, agencies & small business owners.

**Average Rating:** 1.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Twilead?

- **Has the product been a good partner in doing business?:** 3.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Twilead?

- **Seller:** [Twilead](https://www.g2.com/sellers/twilead)
- **HQ Location:** Meylan, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f5dbce05e6e8da355c65d2eb4819b34b4f83c7d0be56061e079b923be7630026&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F72129392&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

### [Unison Ace](https://www.g2.com/products/unison-ace/reviews)

Unison Ace is a state-of-the-art AI-powered premium CRM/CXM or CEM platform that, through customer engagements, derives a digitalized and e-interactive customer journey across all touchpoints. Its supremacy empowers businesses to automate their workflows, generate leads, increase customer loyalty, retention, satisfaction, and much more while monitoring from anywhere, anytime globally. Being AI-efficient and equipping the latest technology stack, it surpasses the capabilities of any CRM/CEM platform, making it the platform of choice for any business.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Unison Ace?

- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Unison Ace?

- **Seller:** [Avanza Solutions](https://www.g2.com/sellers/avanza-solutions)
- **Year Founded:** 2000
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1fef324ca5d2a1d3f4a2b8220122a8d34a5452ca0bcc9473e2a8e2c6fb58c387&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Favanza-solutions&secure%5Burl_type%5D=linkedin_company_website)  
424 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Unison Ace?

**["Stellar"](https://www.g2.com/survey_responses/unison-ace-review-9730778)**

**Rating:** 5.0/5.0 stars

_— Marysa L._

[Read full review](https://www.g2.com/survey_responses/unison-ace-review-9730778)

### [Unnatim Connect](https://www.g2.com/products/unnatim-connect/reviews)

Unnatim Connect offers a flexible and scalable business management solution designed to streamline operations, enhance collaboration, and drive productivity. With features spanning HR management, project planning, invoicing, customer support, and more, Unnatim Connect empowers businesses of all sizes to thrive in today's competitive landscape. Its intuitive interface, customizable workflows, and real-time insights make it easy for teams to stay organized, communicate effectively, and make informed decisions. Whether you're a small startup or a large enterprise, Unnatim Connect offers the tools and resources you need to succeed. Experience the difference with Unnatim Connect today.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Unnatim Connect?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.9/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 6.7/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 6.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Unnatim Connect?

- **Seller:** [Unnatim](https://www.g2.com/sellers/unnatim)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Unnatim Connect?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **excellent customer support** of Unnatim Connect, ensuring smooth interactions and a positive experience.
- Users love the **intuitive workspace** of Unnatim Connect, simplifying processes and boosting productivity significantly.
- Users find the **easy setup** of Unnatim Connect a relief, enabling quick mapping of pipelines in under an hour.
- Users value the **easy tracking** features of Unnatim Connect, streamlining their workflow and boosting productivity.
- Users commend Unnatim Connect for its **efficiency** , enhancing productivity by streamlining their sales processes into one platform.

##### Cons

- Users face **feature issues** with Unnatim Connect, dealing with information overload and a learning curve for advanced functions.
- Users experience a **minor learning curve** when navigating Unnatim Connect's advanced features, impacting seamless usage.
- Users experience **information overload** with Unnatim Connect, complicating their workflow despite its overall effectiveness in streamlining tasks.

### [Upnify Engage](https://www.g2.com/products/upnify-engage/reviews)

Upnify Engage, part of the Upnify Suite, gives you full control and visibility into conversions on your web pages. Aggregate and measure everything with interactive WhatsApp, Telegram and WebChat widgets, with no programming skills or third-party dependency required.

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Upnify Engage?

- **Workflow Capability:** 5.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 5.0/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 5.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Upnify Engage?

- **Seller:** [UPNIFY](https://www.g2.com/sellers/upnify)
- **Year Founded:** 2009
- **HQ Location:** Cancún, MX
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=534250f71d3bdff2f88691d00ff42d41e8cf7dfdc52d76ec18636411046ecbff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fupnify%2F&secure%5Burl_type%5D=linkedin_company_website)  
87 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Upnify Engage?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **extensive integration capabilities** of Upnify Engage, enhancing control and efficiency in their workflow.
- Users enjoy the **enhanced organization efficiency** of Upnify Engage by integrating all major apps in one platform.

##### Cons

- Users find the **learning curve steep** , making navigation and understanding of Upnify Engage challenging for some individuals.
- Users find Upnify Engage to be **not intuitive** , making navigation and understanding the platform challenging without guidance.

### [Upp](https://www.g2.com/products/manukyan-sirvard-armenakovna-upp/reviews)

Upp is a super-app designed for small business mobility and productivity. It has six types of flexible business tools: 1. Orders Manage leads and deals easily with our unique designed CRM 2. Money Accounting have never been so simple. Track payments: income and expenses 3. Inventory Keep your warehouse stock up to date with minimal effort 4. Planning Agenda, calendar, schedules in one place. Get online appointments and bookings 5. Docs Create invoices and other documents (bills, receipts, estimates, contracts, reports) in seconds 6. Tasks Remember everything with our super-fast task manager and to-do list Suitable for many kinds of businesses: online and offline sales, delivery / cleaning / plumbing / massage / lawn mowing / car services, barbershops, beauty and nail salons... Our business analyst will tell whether Upp fits your business! Get consultation for free. The value for your business: — Well-structured data — Always at hand — Secure storage by Google — Easy to use, search and analyze — Multi-user access — Time economy on automation — Notifications & reminders via push, email and SMS — Better customer experience — Clients satisfaction — Earnings growth Spend time with those who you love. Do what you love to do. Be where you love to be. We promise — Upp will give you the new level of mobility!

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Upp?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 5.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Upp?

- **Seller:** [Manukyan Sirvard Armenakovna](https://www.g2.com/sellers/manukyan-sirvard-armenakovna)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Upp?

**["Simple CRM for small teams"](https://www.g2.com/survey_responses/upp-review-8633433)**

**Rating:** 5.0/5.0 stars

_— George S._

[Read full review](https://www.g2.com/survey_responses/upp-review-8633433)

### [Variable Soft CRM](https://www.g2.com/products/variable-soft-crm/reviews)

We design and developed Best CRM for Small Business for an independent venture which will grow up your business among focused crowds. Being password protected entire data can remain safe and secure. At variablesoft CRM,We provide CRM solutions for various industries that include- CRM for Real Estate,CRM for Call Centre,CRM for Insurance Companies,CRM For Loan Management.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Variable Soft CRM?

- **Workflow Capability:** 6.7/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.3/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Variable Soft CRM?

- **Seller:** [Variablesoft](https://www.g2.com/sellers/variablesoft)
- **Year Founded:** 2013
- **HQ Location:** Jaipur, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=146aa03cdf496ff4ae6c4bf26743eda2f600f89cbf3ee106c7c30e5624ce7a6f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4797620&secure%5Burl_type%5D=linkedin_company_website)  
56 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Variable Soft CRM?

**["An Honest Review"](https://www.g2.com/survey_responses/variable-soft-crm-review-8200213)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/variable-soft-crm-review-8200213)

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[Browse CRM Themes](/categories/crm/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated March 5, 2025

Customer relationship management (CRM) software is a digital tool designed for businesses to efficiently organize, monitor, and maintain data about their existing and prospective customers. The [best CRM software](https://www.g2.com/articles/best-crm-software) centralizes data from various lead generation, traffic, campaign, and acquisition sources and creates records and profiles. The software has a repository of a complete customer database, which stakeholders use to manage long-term customer contracts and relationships.

CRM software enhances customer experience by streamlining customer support, email marketing, sales outreach, and sales cycles.

[CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) can be integrated with [call center infrastructure platforms](https://www.g2.com/categories/call-center-infrastructure-cci), digital marketing services, [ERP systems](https://www.g2.com/categories/erp-systems), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), marketing automation software, and [CPQ software](https://www.g2.com/categories/cpq) to reduce the risk of data silos and give real-time updates on the customer journey. Customer journey and funnel are categorized into different sub-processes in the CRM software where sales and marketing can access the data, build communication, and drive them forward to final deals.

There are many different [types of CRM software](https://learn.g2.com/types-of-crm-software) provide a collection of integrated customer-related functions or all-in-one functionality, such as marketing automation, help desk, e-commerce tools, ERP, project or website management, to replace the need for additional solutions and better serve small and mid-market businesses. Standalone CRM solutions, however, focus primarily on sales-related functions such as contact, account, and pipeline management and do not offer extensive marketing help.

The software also has help desk escalation, email automation, sales dispositions, automation workflows, and lead scoring and calling histories to help sales teams navigate to the current lead progress and establish contextual communication.

To qualify for inclusion in the CRM category, a product must:

- Provide a bounded set of sales-related functions
- Provide lead, contact, account, and opportunity management functions
- Capture and store sales activities and interactions performed
- Consolidate customer history and transactions into a single interface
- Track prospects and contacts throughout the sales pipeline
- Facilitate communication at all phases of the customer lifecycle
- Provide reporting features to track sales performance
- Provide workflow automation capabilities to streamline sales processes
- Integrate functions into a unifying database and platform

Show More

* * *

## How Do You Choose the Right CRM Software?

### Everything About CRMs

### CRM software buying insights at a glance

[Customer relationship management (CRM) software](https://www.g2.com/categories/crm) strategically manages customer interactions across marketing, sales, service, and analytics functions, using capabilities such as customer data aggregation, workflow automation, and analytics-driven insights.

Organizations primarily use CRM software to manage leads, track customer interactions, automate sales pipelines, and centralize customer data. CRM systems range from sales automation tools to specialized solutions tailored for industries such as real estate, finance, or nonprofits.

Most CRM solutions are priced per user monthly or annually, averaging approximately $35 per user/month, with free plans for small businesses and premium enterprise solutions reaching up to $3,960 per user/year.

If you’re evaluating CRM software, consider your organization's size, desired integrations, pricing transparency, ease of use, feature availability, vendor support quality, and AI capabilities. Essential questions include:

- How transparent and scalable is the pricing structure?
- What training and onboarding resources are provided?
- What integrations are supported, and how user-friendly are they?
- How responsive is the vendor to customer support issues?
- Does the CRM utilize AI to automate interactions or insights?

G2's top-rated CRM systems currently include Salesforce Sales Cloud, HubSpot Sales Hub, ActiveCampaign, ClickUp, and Close.

### What is CRM software?

G2 defines [CRM software](https://www.g2.com/categories/crm) as platforms and applications designed to strategically manage and optimize customer interactions across marketing, sales, service, and analytics functions. Effective CRM systems aggregate multiple data sources, automate customer-facing workflows, and offer insights to accelerate sales conversions.

Organizations typically source first-party customer data through call center interactions, web-based lead forms, social media engagements, and targeted marketing campaigns. CRM modules then organize this information systematically by demographic attributes, customer interactions, purchasing signals, and conversion potential.

CRM tools further simplify sales processes by automating lead nurturing, prospect outreach, and campaign management. These applications provide a centralized system to track deal progression, customer interactions, financial transactions, and post-sale support, delivering a unified, real-time view of the entire customer journey.

The CRM market is projected to reach $96.39 billion by 2026, growing at a compound annual growth rate (CAGR) of 10.6% between 2021 and 2026. ([_Source 1_](https://www.g2.com/articles/sales-statistics))

G2 currently covers 785 CRM products, with 9963 reviews published in the last 12 months, making it one of the most reviewed and comprehensive software categories on our platform. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))

### What are the top reviewed CRM systems on G2?

G2 scores the top-rated CRM systems based on a [proprietary algorithm](https://documentation.g2.com/docs/research-scoring-methodologies) that factors in real-user satisfaction ratings and popularity from review data. Here are the five highest-rated CRM products G2 for this category:

#### 1. [Salesforce Sales Cloud](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews)

- Number of Reviews: 20,244
- Satisfaction: 99
- Market Presence: 99
- G2 Score: 99

#### 2. [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)

- Number of Reviews: 9,685
- Satisfaction: 99
- Market Presence: 87
- G2 Score: 93

#### 3. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

- Number of Reviews: 3,503
- Satisfaction: 94
- Market Presence: 70
- G2 Score: 82

#### 4. [ClickUp](https://www.g2.com/products/clickup/reviews)

- Number of Reviews: 1,507
- Satisfaction: 93
- Market Presence: 70
- G2 Score: 81

#### 5. [Close](https://www.g2.com/products/close/reviews)

- Number of Reviews: 1,346
- Satisfaction: 98
- Market Presence: 63
- G2 Score: 81

These rankings are determined by combining verified user ratings and publicly available web search popularity data:

- The **Satisfaction Score** measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))
- The **Market Presence Score** measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))
- G2 ranks products using a unique scoring system called the **G2 Score** , calculated from real user reviews, online data, and social signals. This score makes it easy to compare and evaluate different software products within each G2 category.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))

### CRM software pricing and cost considerations

CRM software pricing varies significantly depending on the vendor, scale, complexity, and deployment model. Pricing categories typically include:

- Free tier: Basic functionality suitable for startups or small businesses requiring minimal CRM capabilities.
- Entry-level and mid-market Tiers: Moderate feature sets with per-user subscription pricing targeted at mid-sized businesses.
- Enterprise-level tiers: Comprehensive, highly customizable solutions with extensive support, integrations, advanced analytics, and strategic implementation support.

Most CRM software solutions on the market are priced per–user per month, but they can also be offered at annual rates. According to G2 data covering 86 CRM products (245 editions), the average annual license cost is about $415.95, roughly $35 per user per month when paid yearly. Some products offer [free versions](https://www.g2.com/categories/crm/free), while high-end, enterprise-level solutions can cost up to $3,960 per user per year.

Organizations should carefully evaluate Total Cost of Ownership (TCO), including hidden costs such as onboarding, integrations, training, and ongoing technical support. For on-premises solutions, factor in hardware, IT resources, and ongoing maintenance.

### Types of CRM software on G2

CRM software solutions typically fall into the following categories, each with distinctive functionalities suited to specific organizational needs:

- Sales Automation CRM: Focuses primarily on automating sales processes, enhancing productivity, and streamlining pipeline management.
- Analytical CRM: Provides deep data-driven insights, predictive analytics, and customer segmentation through advanced AI-driven reporting.
- Industry-Specific CRM: This type of CRM offers specialized features tailored to industry-specific operational requirements. This includes [real estate CRM software](https://www.g2.com/categories/real-estate-crm), [construction CRM software](https://www.g2.com/categories/construction-crm), [financial services CRM software](https://www.g2.com/categories/financial-services-crm), [mortgage CRM software](https://www.g2.com/categories/mortgage-crm), [legal CRM software](https://www.g2.com/categories/legal-crm), [PR CRM software](https://www.g2.com/categories/pr-crm), and [nonprofit CRM software](https://www.g2.com/categories/nonprofit-crm).
- [Social CRM](https://www.g2.com/categories/crm/f/social-network-integration): Captures and manages customer interactions from social media channels, facilitating seamless cross-platform engagement.
- [Mobile CRM](https://learn.g2.com/mobile-crm): Enables sales and marketing teams to access CRM capabilities via mobile apps, supporting productivity on the go.
- [All-in-One CRM](https://www.g2.com/categories/crm/f/all-in-one): Combines multiple CRM functions into a unified platform, eliminating the need for disparate applications. This software supplants the need for broken software chains like standalone [ERPs](https://www.g2.com/categories/erp-systems) or [human capital management systems (HCMs)](https://www.g2.com/categories/hcm-software).
- [Standalone CRM](https://www.g2.com/categories/crm/f/standalone): Operates independently without requiring extensive integration into an existing tech ecosystem. Often found in small or mid-sized businesses that prefer simpler setups.
- Cloud-based CRM: Delivers scalable and secure solutions through cloud infrastructure, reducing IT complexity and promoting agile growth.
- [Small Business CRM](https://www.g2.com/categories/crm/small-business): This type of CRM provides accessible, intuitive CRM tools specifically designed for smaller organizations with straightforward deployment and lower costs.

### Top CRM software features rated by G2 reviewers

There is no [best CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) for everyone. Different CRM features within CRM software can help users in a few ways:

- Contact & account management: Store customer data and manage interactions centrally.
- Opportunity & pipeline management: Track sales deals through each stage from lead to close.
- Task & activity management: Schedule tasks, assign deadlines, and track activities.
- Lead management: Capture, qualify, and manage leads throughout the sales process
- Email marketing & campaign management: Create, launch, and measure email and multi-channel campaigns.
- Reporting & dashboards: Visualize performance and trends through intuitive dashboards and customizable reports.
- Mobile & social integration: Access CRM on mobile devices; engage customers through social media channels.
- Workflow automation: Automate repetitive tasks and streamline business processes.
- Customer support & case management: Track and resolve customer inquiries and issues effectively.
- Integration capabilities: Seamlessly integrate CRM with other essential software and business systems.
- AI capabilities: Use generative AI to automate text creation and enhance customer interactions.

### Top CRM software benefits identified by G2 reviewers

Effective CRM implementation can yield multiple strategic business benefits, including:

**Enhanced customer insights:** CRM systems consolidate interaction data for deeper customer understanding, enabling personalized engagements and proactive sales efforts.

_“It consolidates all customer data onto a single platform, tracking the entire customer journey within our system through a single interface. This includes all interactions from the initial point of contact, whether inbound or outbound, through marketing or direct sales, to the final outcome of either a closed win or closed loss.”_ - [Akshay S., Sales Development Manager](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-10680560).

**Improved revenue growth:** CRM tools support targeted marketing campaigns, streamline lead management, and accelerate sales processes that drive increased revenue.

_“The tool helps me keep track of leads, follow-ups, and client interactions without things slipping through the cracks.”_ - [Chelsea D., CEO](https://www.g2.com/products/hubspot-sales-hub/reviews/hubspot-sales-hub-review-10856634).

**Optimized productivity and efficiency:** CRM software automates repetitive tasks, minimizing manual intervention and freeing staff to focus on high-value strategic activities.

“_The automation features save us a ton of time by cutting out manual data entry and follow-ups. This means we can focus more on growing the business and less on chasing details, which has definitely helped our team stay more productive and organized._” - [Byron S., VP, SFDC & Data Administration](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-10275142).

**Improved collaboration and transparency:** CRM solutions offer centralized visibility into customer journeys, facilitating cross-functional collaboration and aligning sales and marketing efforts.

_“The tool allows us to have transparency and a centralized location for all of our staff to store the information we need to help the customers.”_ - [Ryan L](https://www.g2.com/products/close/reviews/close-review-8802552).

### Top CRM systems challenges identified by G2 reviewers

Implementing CRM software often presents specific challenges that can impact overall success. Analyzing G2 user reviews reveals frequent issues, including pricing concerns, complexity of user experience, limited or underdeveloped features, inadequate customer support, and integration limitations. Here are the most common hurdles users face, along with practical advice to address them:

**1. Cost concerns:** Reviewers frequently identify high or unclear pricing as a barrier, particularly with enterprise-level CRM systems, making affordability an ongoing concern, especially for small or mid-sized businesses.

- **Essential questions to ask your CRM vendor:** How is your pricing structured, and what exactly is included in each tier? Are there additional costs for adding users, premium features, or customer support?
- **How to overcome the challenge:** Seek transparency from vendors upfront and consider scalable solutions or tiered pricing options that align costs with your business growth.

**2. Steep learning curve:** CRM software often introduces unfamiliar workflows, resulting in slow adoption or even resistance within teams accustomed to different processes.

- **Essential questions to ask your CRM vendor:** What training programs or onboarding resources do you provide? How do you help teams transition smoothly from their existing processes?
- **How to overcome the challenge:** To facilitate an easier transition, opt for CRM solutions that offer comprehensive onboarding materials, continuous training, and strong vendor support.

**3. Limited or underdeveloped features:** Many CRM users express disappointment regarding missing or insufficiently developed functionality, limiting effectiveness in critical business scenarios.

- **Essential questions to ask your CRM vendor:** Can you outline your current features and upcoming development roadmap? How responsive are you to customer feedback when prioritizing new features?
- **How to overcome the challenge:** Prioritize CRM providers who are transparent about feature availability and future development, ensuring alignment with your essential business needs.

**4. Support and reliability issues:** Users commonly cite inadequate customer support, slow response times, or unreliable systems as major pain points negatively affecting daily operations.

- **Essential questions to ask your CRM vendor:** What support channels are available, and what are your average response and resolution times? Do you provide clearly defined Service Level Agreements (SLAs)?
- **How to overcome the challenge:** Evaluate vendors based on proven reliability and responsive customer support. Clarify expectations with detailed SLAs.

**5. Integration limitations:** CRM solutions can become less effective when integration with existing tools is difficult, limited, or complex, reducing overall productivity.

- **Essential questions to ask your CRM vendor:** What integrations do you currently support, and how complex is the setup process? Do you assist customers with integrations and troubleshooting?
- **How to overcome the challenge:** Choose CRM software with robust, user-friendly integrations. Confirm compatibility with essential tools early in the evaluation process.

### What is CRM software used for?

Analysis of CRM software reviews reveals the following common scenarios:

- **Lead management & tracking:** Businesses use CRM tools to capture, qualify, assign, and monitor leads throughout the sales funnel, ensuring leads never slip through the cracks.
- **Centralized customer & contact data:** Reviewers say CRM solutions help store all customer interactions and communications in one centralized system, ensuring multiple departments access accurate, up-to-date records without duplication.
- **Pipeline & deal management:** CRM applications organize sales opportunities clearly by stage, value, and timeline, allowing sales teams to prioritize deals and forecast revenue effectively
- **Collaborative account & case management:** Reviewers say CRM platforms simplify customer support by enabling multiple stakeholders to collaborate on customer inquiries, case management, and issue resolution, keeping all communication records linked and up-to-date.

### Who uses CRM systems?

CRM software users span various roles, from senior executives to frontline sales and marketing professionals. Based on G2 reviewer demographics, typical users include CEOs, owners, founders, account executives, directors, and managers. Common industries include computer software, marketing and advertising, information technology, financial services, and real estate.

### Common CRM software integrations

We analyzed extensive user-review data to identify common software categories users frequently integrate with CRM:

- **Marketing automation software:** Integrating CRM software with [marketing automation tools](https://www.g2.com/categories/marketing-automation) allows businesses to automate email campaigns, streamline lead nurturing, and enhance lead scoring capabilities.
- **Email & calendar tools:** CRM integrations with [popular email](https://www.g2.com/categories/email) and [calendar platforms](https://www.g2.com/categories/calendar-software) help centralize communication, appointments, and contact management, providing a unified view of customer interactions.
- **Workflow and custom integration tools:** Flexible integrations using APIs and [workflow automation tools](https://www.g2.com/categories/workflow-management) enable businesses to synchronize CRM data seamlessly across multiple applications, enhancing operational efficiency.
- **Collaboration & communication platforms:** Connecting CRM tools with [internal collaboration and messaging platforms](https://www.g2.com/categories/internal-communications) facilitates instant communication, simplifies meeting scheduling, and enhances internal team coordination.
- **Website and lead capture software:** Integrating CRM apps with website and [form-building software](https://www.g2.com/categories/online-form-builder) allows real-time lead capture, automated follow-ups, and personalized customer engagement directly from web-based interactions.

### What's the best CRM app for small business owners?

For [small business owners](https://www.g2.com/categories/crm/small-business), I recommend exploring CRM apps specifically designed for small and medium-sized businesses (SMBs) as they focus on ease of use and cost-effectiveness, such as: 

1. [Microsoft Dynamics CRM](https://www.g2.com/products/dynamics-365-sales/reviews) offers a robust solution to boost sales productivity and marketing effectiveness with social insights, business intelligence, and campaign management. It provides both on-premises and cloud solutions, with mobile CRM apps for on-the-go management.
2. [Vtiger All-In-One CRM](https://www.g2.com/products/vtiger-all-in-one-crm/reviews) is tailored for small to medium-sized businesses, providing a 360-degree customer view. It optimizes sales, support, and marketing touch-points with AI-powered tools and robust automation to enhance customer experiences across various channels.
3. [BSI Software](https://www.g2.com/products/bsi-software/reviews) delivers a comprehensive platform for the digitalization of customer relationships, with a strong CRM system supporting industries like banking, insurance, and energy. It emphasizes a 360° customer view and uses AI to improve processes and customer interactions.

### What CRM is the best for e-commerce platforms?

The best CRM software for eCommerce platforms depends on your business size, sale volume, and integration needs. With that in mind, here are some top choices to support your business based on G2 reviews:

1. [HighLevel](https://www.g2.com/products/highlevel/reviews): An all-in-one Sales & Marketing CRM with CRM, Email, 2-way SMS, consolidated messaging, outbound calling, and more.
2. [Close](https://www.g2.com/products/close/reviews): A CRM designed to help small, scaling businesses close deals fast with built-in communication, automation, and reporting tools.
3. [Agile CRM](https://www.g2.com/products/agile-crm/reviews): A fully integrated CRM with sales tracking, contact management, marketing automation, and telephony.

### Future of CRM software

- **AI-driven insights and predictive analytics:** CRM platforms increasingly leverage AI and machine learning to process vast customer data, predict behaviors, and recommend the next best actions. ([_Source 3_](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html)) This helps teams identify high-value leads, reduce churn, and personalize communications. Predictive analytics accelerate sales cycles and improve marketing campaign targeting. AI-powered insights also automate manual tasks, allowing teams to focus on strategic interactions rather than data entry.
- **Omnichannel engagement and conversational interfaces:** Businesses are meeting customers on their terms, whether via chat, social media, or voice assistants. CRMs of the future will integrate new channels effortlessly and use conversational AI to streamline interactions. ([_Source 4_](https://solutionsmetrix.com/article/top-crm-trends-2024/))
- **Deeper IoT integration for real-time engagement:** With the rise of IoT (smart devices, wearables, sensors), next-generation CRMs will sync with real-time data streams. ([_Source 3_](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html)) This will enable proactive customer service, automated triggers for maintenance or support, and personalized product recommendations based on real-world usage.

### CRM Software FAQs

### Most Popular FAQs

#### **Which CRM Software has the best reviews?**

Based on verified user ratings across thousands of reviews, these CRM platforms consistently earn top marks for overall satisfaction:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A widely adopted CRM known for its clean interface, cross-team collaboration tools, and strong alignment between sales and marketing workflows.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — An all-in-one platform built for agencies and small businesses, praised for its automation capabilities, multi-channel communication tools, and competitive pricing.
- [Close](https://www.g2.com/products/close/reviews) — A sales-focused CRM built for speed and simplicity, highly rated by outbound teams for its integrated calling, SMS, email, and intuitive lead management.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A pipeline-centric CRM recognized for its visual deal management, ease of use, and robust integration ecosystem.

#### **What is CRM software used for?**

CRM (Customer Relationship Management) software is a tool that helps businesses organize, track, and manage their interactions with leads, prospects, and customers in one centralized platform. At its core, CRM software solves the problem of scattered customer data by consolidating contact records, communication history, sales pipeline stages, and task management into a single system. Users across industries rely on CRM software to automate follow-up sequences, reduce manual data entry, manage deal pipelines, generate performance reports, and improve response times. Beyond basic contact management, modern CRM platforms increasingly incorporate email and SMS marketing, AI-powered assistants, chatbots, and workflow automation — making them the operational backbone of sales, marketing, and customer support teams alike.

#### **What is the best cloud-based CRM for the service industry?**

Cloud-based CRM tools built for service-oriented businesses prioritize scheduling, client communication, and workflow visibility. The following options earn strong marks from service industry users:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A cloud-native CRM that centralizes client outreach, deal tracking, and email sequences, making it a practical choice for service teams managing ongoing client relationships.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — A cloud-based platform popular with service-based agencies that need integrated appointment booking, reputation management, and automated client follow-up under one subscription.
- [OctopusPro](https://www.g2.com/products/octopuspro/reviews) — A field service management and CRM platform designed for mobile and on-site service businesses, offering ticketing, scheduling, and customizable workflow tracking.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A hosted CRM with strong pipeline visualization tools, activity reminders, and integration capabilities suited for service businesses managing multiple client engagements.

#### **What is the best CRM solution with marketing automation features?**

The strongest CRM platforms with embedded marketing automation go beyond basic contact management to support full campaign execution, lead nurturing, and cross-channel outreach. Top options include:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Offers tightly integrated sales and marketing tools including email sequences, deal tracking, and web visit tracking, with an interface designed for non-technical users.
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — A CRM and marketing automation platform built around flexible workflow builders, enabling businesses to automate complex multi-step email and SMS campaigns with conditional logic.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — An all-in-one platform that combines CRM, email, SMS, social media automation, funnel building, and AI voice agents, purpose-built for marketing agencies managing multiple clients.
- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — An affordable CRM suite that consolidates email marketing, contact management, landing page creation, and support ticketing in a single interface.

#### **What is the best CRM for beginners?**

New CRM users consistently prioritize ease of setup, guided onboarding, and an interface that doesn't require technical expertise. The following platforms earn high marks for accessibility among first-time CRM users:

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Frequently cited by new users for its intuitive visual pipeline, clean drag-and-drop interface, and short onboarding curve — users routinely describe going live within a day.
- [CRMOne](https://www.g2.com/products/crmone/reviews) — A straightforward CRM praised for quick setup and a responsive support team that helps new teams get organized with minimal friction.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — Known for its simple, navigable interface, extensive learning resources, and live webinars that help users new to CRM get up to speed quickly.
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — A lightweight CRM designed as an entry point into the Zoho ecosystem, offering pipeline management and contact organization with minimal setup complexity.

### Small Business FAQs

#### **What is the most affordable CRM software for SMBs?**

For small and medium-sized businesses, the best CRM at an affordable price point balances essential functionality with low total cost of ownership. These platforms consistently earn recognition from SMB users on a budget:

- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — One of the most cost-effective all-in-one platforms for small businesses, offering CRM, email marketing, and support features at a price point that rivals far more limited tools.
- [CRMOne](https://www.g2.com/products/crmone/reviews) — Frequently highlighted by SMB users for delivering core CRM and automation features at a price that competes favorably with enterprise-tier alternatives.
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — A purposefully lean and affordable CRM built for small teams, offering pipeline management, contact tracking, and the ability to scale into the broader Zoho ecosystem as needs grow.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — A moderately priced CRM that small businesses frequently choose for its clean UI, fast implementation, and value relative to more expensive mid-market platforms.

#### **What is the best CRM software for startups?**

Startups need a CRM that can be implemented quickly, scales with growth, and doesn't require a dedicated admin to maintain. These platforms are well-suited for early-stage teams, and you can explore the full [SMB CRM software](https://www.g2.com/categories/crm?segment=small-business) category on G2 for a complete view of top-rated options:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A popular choice among startups for its free tier, ease of use, and the ability to grow into more advanced sales and marketing automation as the team scales.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Startup founders and small sales teams frequently cite Pipedrive's visual pipeline and quick setup as a practical way to get deal tracking in place immediately.
- [Close](https://www.g2.com/products/close/reviews) — Built specifically for sales-first startups, Close consolidates calling, emailing, and SMS in one interface with a fast onboarding experience and no-bloat feature set.
- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — Startup users appreciate its low cost and all-in-one approach to managing contacts, automating outreach, and handling support tickets without adding additional tools.

#### **Which CRM software is the most user-friendly for startups?**

Ease of use is critical for lean startup teams where no one has the bandwidth for weeks of onboarding. Among the CRM platforms reviewed, these earn the highest usability marks from small-team users:

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Consistently cited for its visual, drag-and-drop pipeline and minimal learning curve, making it one of the most accessible CRMs for teams adopting their first dedicated sales tool.
- [CRMOne](https://www.g2.com/products/crmone/reviews) — Startup users highlight how quickly their teams got comfortable with the interface, with most reporting same-day or next-day adoption without formal training.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — Praised for a clean, distraction-free interface and a responsive support team that guides new users through setup and configuration challenges.
- [folk](https://www.g2.com/products/folk-folk/reviews) — A CRM built around a modern, Notion-inspired interface that resonates strongly with startup founders and small teams who find traditional CRMs overly complex.

#### **What is the best CRM for small teams in financial services?**

Financial services firms at the small business level need a CRM that can reliably track client accounts, log correspondence, and support compliance-adjacent record-keeping. You can browse the full [small business CRM software](https://www.g2.com/categories/crm?segment=small-business) landscape on G2 to compare options by industry:

- [Maximizer](https://www.g2.com/products/maximizer/reviews) — A CRM used by financial advisors and insurance professionals, valued for its robust contact-to-account lifecycle tracking, task scheduling for renewals, and detailed client record storage.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Widely used in financial services SMBs for managing client outreach, tracking deal pipelines, and aligning sales and marketing communication in a single platform.
- [Close](https://www.g2.com/products/close/reviews) — Used by small financial services sales teams for its speed of entry, multi-channel outreach, and streamlined lead management without unnecessary complexity.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Adopted by small financial services teams for its intuitive pipeline management and integration flexibility with quoting and productivity tools.

#### **What CRM tools are best suited for solo business owners and freelancers?**

Solo operators and freelancers need a CRM that's fast to set up, low-maintenance, and handles the essential tasks of contact management and follow-up without requiring a team to administer it. The following platforms see strong adoption among single-person operations, and you can explore the full [small business CRM](https://www.g2.com/categories/crm?segment=small-business) category for additional options:

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A top pick among freelancers and solo sales professionals for keeping deal pipelines organized without requiring daily admin overhead.
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — Built explicitly for solopreneurs and micro-businesses, prioritizing simplicity and a flat-rate pricing model that avoids the per-feature upgrade cycle common in larger platforms.
- [folk](https://www.g2.com/products/folk-folk/reviews) — A modern, lightweight CRM designed around relationship management that resonates strongly with founders and freelancers who rely heavily on LinkedIn and email for outreach.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — Solo users highlight Nutshell's ease of implementation and task-based reminders as core value drivers for staying organized without dedicated CRM support.

### Enterprise FAQs

#### **What is the best-rated CRM software for tech enterprises?**

Technology enterprises require a CRM with deep customization, scalable architecture, and strong developer ecosystems. These platforms earn the highest marks from enterprise tech buyers, and you can explore the full [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — The market's most recognized enterprise CRM, built for large tech organizations that require custom objects, complex automation, AI-driven sales assistance, and broad ecosystem integrations.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Increasingly adopted by mid-to-large tech companies for its accessible interface, cross-functional deal visibility, and tight alignment between marketing and sales data.
- [Creatio](https://www.g2.com/products/creatio/reviews) — A no-code-first CRM platform valued by enterprise tech teams for its powerful marketing suite, flexible workflow automation, and deep customization without requiring developer resources.
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — An enterprise-grade platform that combines CRM capabilities with ERP, finance, and inventory management, making it a strong fit for tech companies that need unified business operations.

#### **What is the most reliable CRM software tool for enterprises?**

Enterprise buyers prioritize uptime, data integrity, and consistent performance at scale. Among platforms with significant enterprise user bases in this review dataset, the following earn recognition for reliability:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Long the enterprise reliability benchmark, Salesforce is recognized for centralized data management, extensive uptime infrastructure, and a mature ecosystem of support and implementation partners.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise teams frequently cite HubSpot's consistent platform availability, predictable performance, and strong user permissions and admin controls.
- [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise users highlight Creatio's stability across large user deployments, noting its hosted and on-premise options and continuous platform enhancements as drivers of long-term confidence.
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — Trusted by enterprises for housing critical business data across CRM, financials, and operations in a single auditable system, with robust case-based support infrastructure.

#### **What is the best-reviewed CRM software for enterprise app integration?**

Integration depth is a top evaluation criterion for enterprise CRM buyers managing complex tech stacks. These platforms stand out for their integration ecosystems, and you can explore the [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for in-depth comparison:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Salesforce's AppExchange and native API infrastructure make it a top choice for enterprises requiring integration with ERP, marketing, service, and analytics platforms at scale.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise users praise HubSpot's native integrations and marketplace ecosystem for connecting sales data across business intelligence, email, and communication tools.
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — Recognized for strong third-party integrations including Salesforce and Zapier, making it a practical choice for enterprises embedding CRM and marketing automation into broader workflows.
- [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise reviewers highlight Creatio's flexible integration framework and no-code tooling as differentiators for connecting CRM processes with legacy and third-party systems.

#### **What is the best enterprise CRM for customer success teams?**

Customer success functions within enterprise organizations require a CRM layer that goes beyond pipeline management — one that tracks client health, onboarding progress, and renewal timelines. You can browse the full [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for a complete list of top-rated options:

- [Planhat](https://www.g2.com/products/planhat/reviews) — Purpose-built for enterprise customer success teams, Planhat manages the full post-sale lifecycle from onboarding through renewal with health scoring, timeline management, and proactive account planning tools.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise customer success teams use HubSpot for cross-department deal visibility and contact management, particularly in environments where CS and sales operate from shared data.
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Used by enterprise CS teams that need deep customization and integration to map complex customer journeys, connect service records, and track success metrics across accounts.
- [SuperOffice CRM](https://www.g2.com/products/superoffice-crm/reviews) — An enterprise CRM that centralizes account information, customer contracts, and support requests, earning high marks from administrators for its configurability and clean information architecture.

#### **What is the best enterprise CRM with AI capabilities?**

AI functionality in enterprise CRM has moved from differentiator to expectation, spanning predictive analytics, automated outreach, intelligent forecasting, and virtual sales assistants. The following platforms lead on AI maturity within the enterprise segment reviewed here, and you can explore the [enterprise CRM](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for the latest AI feature comparisons:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Salesforce's native AI layer, Einstein, delivers predictive lead scoring, automated data capture, and conversational AI for enterprise sales teams operating at scale.
- [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise users highlight Creatio's rapidly expanding AI capabilities integrated within its no-code workflow environment, enabling smarter automation without developer dependency.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — HubSpot has embedded AI across email tracking, deal predictions, and content assistance — features enterprise teams are actively incorporating into daily sales workflows.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — Reviewers in tech-oriented agencies highlight HighLevel's AI voice employee and AI-driven workflow features as a meaningful competitive advantage, particularly for teams managing high volumes of inbound and outbound communication.

### Sources

1. [73+ Sales Statistics To Achieve Business Targets in 2024](https://www.g2.com/articles/sales-statistics), G2
2. G2 reviews data: G2 reviews are sourced from verified software users and factor in satisfaction ratings, market presence, and real-time popularity data. Rankings in this guide are based on an analysis of G2 user reviews published within the last 12 months. For more details, read [G2’s full scoring methodology](https://documentation.g2.com/docs/research-scoring-methodologies).
3. [CRM technology trends](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html), SAP
4. [Keeping Up to Date with CRM Trends in 2025: Here’s What to Expect](https://solutionsmetrix.com/article/top-crm-trends-2024/)​, Solutions Metrix

Last Updated on 04/20/2026

_Written and researched by _[_Blue Bowen_](https://research.g2.com/insights/author/blue-bowen)

_Reviewed and edited by _[_Sinchana Mistry_](https://www.linkedin.com/in/sinchana-mistry95/)