# Best CRM Software

## How Many CRM Software Products Does G2 Track?

**Total Products under this Category:** 1,105

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** PipelinePRO (+52.73%) - Among all products in this category, PipelinePRO recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 122,100+ Authentic Reviews
- 1,105+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for CRM Software
 ![G2 Grid® for CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/crm/grids.png?focus%5B%5D=506&focus%5B%5D=6227&focus%5B%5D=1619&focus%5B%5D=1174041&focus%5B%5D=576&focus%5B%5D=3296&focus%5B%5D=128650&focus%5B%5D=1934)

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot Sales Hub, Pipedrive, monday CRM, Zoho CRM, Close, Bigin by Zoho CRM, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/crm/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=pipedrive&focus%5B%5D=monday-crm&focus%5B%5D=zoho-crm&focus%5B%5D=close&focus%5B%5D=bigin-by-zoho-crm&focus%5B%5D=activecampaign)

**Sponsored**

### Onpipeline

Manage sales from lead to revenue. Onpipeline is an adaptable sales CRM that helps teams manage the entire sales process from lead to revenue. It brings contacts, deals, activities, quotes, approvals, e-signatures, invoices and recurring revenue into one connected platform. Onpipeline combines ease of use with flexible workflows, multiple pipelines, unlimited contacts and deals, built-in automation, reporting, integrations and an API included in every plan. It gives sales teams clear visibility, reduces reliance on disconnected tools and supports lasting customer relationships from first contact to retention and growth. Users can customize their sales pipelines to reflect their unique business needs, allowing for a more personalized approach to deal management. Additionally, the platform supports seamless integration with other business tools through APIs, ensuring that users can connect their existing systems with ease. The platform also offers automation capabilities, which help reduce manual tasks and free up time for sales teams to focus on high-priority activities. Centralized communication tools facilitate collaboration among team members, while activity scheduling features enable users to manage their time effectively. The inclusion of robust reporting and analytics tools allows users to monitor performance, assess team productivity, and generate valuable sales forecasts. Onpipeline's functionality extends to lead management, enabling users to capture and manage leads from multiple sources through web forms and web services. The platform also includes features for appointment scheduling, allowing customers to book meetings and calls directly, which can save time and streamline the sales process. Furthermore, users can create and manage quotes with ease, incorporating elements such as manager approval, stock control, client e-signatures, and customizable templates to enhance the sales experience. Overall, Onpipeline stands out in the CRM category by providing a comprehensive suite of tools that cater to the specific needs of small to midsize businesses. Its focus on automation, customization, and collaboration ensures that sales teams can work more efficiently and effectively, ultimately leading to improved customer relationships and increased sales performance.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=179&secure%5Bchosen_at%5D=2026-08-11T03%3A23%3A19Z&secure%5Bdisplayable_resource_id%5D=179&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=179&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=113342&secure%5Bresource_id%5D=179&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcrm%3FBBPage%3D1%26Tag%3Dbusiness%252525252520blogging&secure%5Btoken%5D=a6da9e9fbfa8f38e097d8930c70a463131c0d7f3d3d1de6c9b6a4c14b3443730&secure%5Burl%5D=https%3A%2F%2Fwww.onpipeline.com%2F%3Fsource%3Dg2&secure%5Burl_type%5D=product_website)

### [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/fr/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

Accélérer les revenus du pipeline au chèque de paie avec Salesforce Sales Cloud - votre plateforme de croissance complète qui réunit la puissance des humains avec des agents à chaque étape du cycle de vente. Augmenter la productivité avec l'automatisation et stimuler les revenus avec une plateforme de croissance intégrée. L'avenir des ventes est ici, et avec Agentforce, nous aidons les équipes à libérer leur plein potentiel - les rendant illimitées. Construire le pipeline plus rapidement avec des agents IA : Agents de vente IA de vente Engagement des ventes Programmes de vente Engagement des acheteurs Accélérer la productivité avec l'automatisation : Données de vente Analytique des ventes Productivité de l'équipe de vente Intelligence des revenus Stimuler les revenus sur une plateforme intégrée : Gestion du cycle de vie des revenus et CPQ Gestion de la performance des ventes Gestion des relations partenaires

**Average Rating:** 4.4/5.0

**Total Reviews:** 24,687

#### How Do G2 Users Rate Agentforce Sales (formerly Salesforce Sales Cloud)?

- **the product a-t-il été un bon partenaire commercial?:** 8.4/10 (Category avg: 8.9/10)
- **Capacité de flux de travail:** 8.5/10 (Category avg: 8.5/10)
- **Gestion des contacts et des comptes:** 8.8/10 (Category avg: 8.7/10)
- **Opportunité & Gestion des pipelines:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Agentforce Sales (formerly Salesforce Sales Cloud)?

- **Vendeur:** [Salesforce](https://www.g2.com/fr/sellers/salesforce)
- **Site Web de l'entreprise:** www.salesforce.com
- **Année de fondation:** 1999
- **Emplacement du siège social:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Responsable de compte, Responsable de compte
- **Top Industries:** Logiciels informatiques, Technologie de l'information et services
- **Company Size:** 46% Medium, 34% Large

#### What Do G2 Reviewers Say About Agentforce Sales (formerly Salesforce Sales Cloud)?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs louent la **facilité d'utilisation** d'Agentforce Sales, appréciant l'accès fluide à toutes les informations client en un seul endroit.
- Les utilisateurs apprécient la **plateforme riche en fonctionnalités** d'Agentforce Sales, améliorant l'efficacité des vendeurs et l'engagement des clients.
- Les utilisateurs apprécient les **puissantes fonctionnalités de gestion des leads** d'Agentforce Sales, améliorant l'expérience client et la collaboration d'équipe.
- Les utilisateurs apprécient les **nombreuses options de personnalisation** d'Agentforce Sales, l'adaptant sans effort aux besoins uniques de l'entreprise.
- Les utilisateurs apprécient la **grande personnalisation** d'Agentforce Sales, permettant des solutions sur mesure pour des besoins commerciaux uniques.

##### Cons

- Les utilisateurs trouvent que la **, car la configuration prend du temps et la création de rapports peut être déroutante.**
- Les utilisateurs trouvent **les limitations de personnalisation** et la complexité frustrantes, surtout pour les petites équipes ayant des besoins plus simples.
- Les utilisateurs trouvent que les **fonctionnalités manquantes** dans Agentforce Sales entravent leur capacité à gérer facilement des problèmes complexes.
- Les utilisateurs trouvent que les **fonctionnalités limitées** d'Agentforce Sales nécessitent du temps et de l'expertise pour une personnalisation et un reporting efficaces.
- Les utilisateurs trouvent le **modèle de tarification coûteux** , ce qui peut être prohibitif pour les petites entreprises et celles avec des budgets limités.

#### What Are Recent G2 Reviews of Agentforce Sales (formerly Salesforce Sales Cloud)?

**["Agentforce Sales offre une visibilité claire des prospects et une transition plus fluide du marketing aux ventes."](https://www.g2.com/fr/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13164950)**

**Rating:** 4.0/5.0 stars

_— Akshara G._

[Read full review](https://www.g2.com/fr/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13164950)

**["Agentforce Sales centralise les données clients avec des tableaux de bord puissants et de l'automatisation."](https://www.g2.com/fr/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13227740)**

**Rating:** 4.0/5.0 stars

_— Javiera I._

[Read full review](https://www.g2.com/fr/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13227740)

#### What Are G2 Users Discussing About Agentforce Sales (formerly Salesforce Sales Cloud)?

- [À quoi sert Salesforce Maps ?](https://www.g2.com/fr/discussions/salesforce-maps-what-is-salesforce-maps-used-for) - 2 comments
- [What is the benefit of Salesforce CRM?](https://www.g2.com/fr/discussions/what-is-the-benefit-of-salesforce-crm) - 7 comments
- [Qu'est-ce que Salesforce et CRM ?](https://www.g2.com/fr/discussions/what-is-salesforce-and-crm) - 3 comments
- [Qu'est-ce qui rend les ventes à haute vitesse plus puissantes que jamais ?](https://www.g2.com/fr/discussions/what-makes-high-velocity-sales-more-powerful-than-ever) - 1 comment
- [Comment activer la boîte de réception dans Salesforce ?](https://www.g2.com/fr/discussions/how-do-i-enable-inbox-in-salesforce) - 4 comments

### [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)

Sales Hub combines sales engagement tools, AI-powered productivity features, and workflow automation into a unified platform designed to help growing teams close deals faster. Core Value Proposition: Sales Hub addresses common sales challenges: inefficient manual processes that slow deal velocity, fragmented customer information creating incomplete context, and complex software requiring extensive training and ongoing administration. Built on the HubSpot Smart CRM, Sales Hub connects customer data and sales tools in a single unified system. Key Capabilities Sales Engagement Tools: Sales Hub provides email tracking, meeting scheduling, document sharing, and communication templates that streamline prospect interactions and eliminate administrative friction in the sales process. AI-Powered Productivity: The platform includes AI features that automate repetitive tasks, suggest next actions based on deal context, and surface relevant customer insights, helping representatives focus on selling rather than administrative work. Unified Customer View: Because all customer data, communication history, and deal information exists within the Smart CRM, sales representatives see complete context without toggling between systems. This includes visibility into marketing interactions, service tickets, and prior sales conversations. Workflow Automation: Sales Hub automates routine sales processes, ensuring consistent execution without manual coordination. Sales Hub vs. Alternatives: Unlike legacy CRM systems functioning primarily as databases requiring extensive customization, Sales Hub includes engagement tools, automation, and AI capabilities as native features rather than add-ons requiring integration. This eliminates the complexity of purchasing separate tools for email tracking, meeting scheduling, document management, and sales analytics. Sales Hub's intuitive interface reduces training time for new team members compared to traditional sales platforms requiring extensive technical knowledge. Teams benefit from fast onboarding, seamless alignment through shared data visibility, and flexible scaling. Who Should Use Sales Hub Sales Hub serves growing sales teams needing to increase productivity without adding headcount, sales representatives requiring complete customer context during buyer conversations, and sales leaders seeking pipeline visibility through unified reporting. The platform scales from small sales teams to enterprise organizations. Outcome Sales Hub helps teams sell smarter, not harder, enabling reps to get richer context and better insights at every step of the buyer journey.

**Average Rating:** 4.4/5.0

**Total Reviews:** 13,300

#### How Do G2 Users Rate HubSpot Sales Hub?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.7/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind HubSpot Sales Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Small, 35% Medium

#### What Do G2 Reviewers Say About HubSpot Sales Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive interface** of HubSpot Sales Hub, simplifying their workflow with effective tools and integrations.
- Users appreciate the **customizability and user-friendly interface** of HubSpot Sales Hub, enhancing their sales processes significantly.
- Users appreciate the **comprehensive visibility** of HubSpot Sales Hub, significantly enhancing their sales management and decision-making.
- Users value the **centralized lead management** features of HubSpot Sales Hub, enhancing organization and efficiency in sales processes.
- Users value the **intuitive interface** of HubSpot Sales Hub, allowing teams to easily navigate and enhance productivity.

##### Cons

- Users find the **missing features** of HubSpot Sales Hub, like limited functionality and tagging issues, frustrating.
- Users find the **limited features** of HubSpot Sales Hub restrict their experience, especially regarding the dashboard and mobile app.
- Users face a **large learning curve** with HubSpot Sales Hub, finding integrations complicated and training necessary for clarity.
- Users find the **cost increasingly burdensome** amidst ongoing technical issues and frustrating platform limitations.
- Users find HubSpot Sales Hub has **limited customization** , causing frustration with bulk actions and workflow flexibility.

#### What Are Recent G2 Reviews of HubSpot Sales Hub?

**["Intuitive Interface and Flexible Data Management"](https://www.g2.com/survey_responses/hubspot-sales-hub-review-13233048)**

**Rating:** 5.0/5.0 stars

_— Taryn Q._

[Read full review](https://www.g2.com/survey_responses/hubspot-sales-hub-review-13233048)

**["HubSpot Sales Hub: Intuitive CRM That Streamlines Selling for Growing Teams"](https://www.g2.com/survey_responses/hubspot-sales-hub-review-13193567)**

**Rating:** 5.0/5.0 stars

_— Prateek M._

[Read full review](https://www.g2.com/survey_responses/hubspot-sales-hub-review-13193567)

#### What Are G2 Users Discussing About HubSpot Sales Hub?

- [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) - 4 comments
- [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) - 5 comments
- [What is HubSpot good for?](https://www.g2.com/discussions/what-is-hubspot-good-for) - 2 comments
- [How do I use HubSpot for sales?](https://www.g2.com/discussions/how-do-i-use-hubspot-for-sales) - 3 comments
- [What can you do with free HubSpot?](https://www.g2.com/discussions/what-can-you-do-with-free-hubspot) - 2 comments

### [Pipedrive](https://www.g2.com/fr/products/pipedrive/reviews)

Pipedrive est un outil de gestion de la relation client (CRM) facile à utiliser qui permet aux équipes de toutes tailles de conclure plus d'affaires. Avec ses pipelines de vente personnalisables, ses informations en temps réel et ses puissantes fonctionnalités d'IA, il n'est pas surprenant que 100 000 entreprises dans le monde utilisent Pipedrive pour des ventes plus intelligentes et plus rapides.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3,057

#### How Do G2 Users Rate Pipedrive?

- **the product a-t-il été un bon partenaire commercial?:** 8.7/10 (Category avg: 8.9/10)
- **Capacité de flux de travail:** 8.3/10 (Category avg: 8.5/10)
- **Gestion des contacts et des comptes:** 8.6/10 (Category avg: 8.7/10)
- **Opportunité & Gestion des pipelines:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Pipedrive?

- **Vendeur:** [Pipedrive](https://www.g2.com/fr/sellers/pipedrive)
- **Site Web de l'entreprise:** www.pipedrive.com
- **Année de fondation:** 2010
- **Emplacement du siège social:** New York
- **Twitter:** @pipedrive  
14,355 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=593f28c37b331c98d518c81ecb518081b4eb6dcf79869bad97f35f51a7d3bcef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1876917%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,051 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** PDG, Responsable des ventes
- **Top Industries:** Logiciels informatiques, Technologie de l'information et services
- **Company Size:** 70% Small, 23% Medium

#### What Do G2 Reviewers Say About Pipedrive?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de Pipedrive, profitant d'une interface intuitive et d'une navigation simple.
- Les utilisateurs apprécient l' **interface intuitive** de Pipedrive, permettant une personnalisation facile et une interaction fluide sans avoir besoin de connaissances techniques.
- Les utilisateurs apprécient la **facilité d'utilisation** de Pipedrive, rendant les opérations quotidiennes et la configuration simples et conviviales.
- Les utilisateurs louent Pipedrive pour ses **fonctionnalités utiles** qui améliorent la gestion et l'organisation des clients, rendant les tâches plus faciles.
- Les utilisateurs apprécient les **intégrations transparentes** de Pipedrive, améliorant l'attribution des campagnes et augmentant l'efficacité organisationnelle globale.

##### Cons

- Les utilisateurs trouvent que les **fonctionnalités manquantes** et les coûts élevés des modules complémentaires sont limitants pour les pratiques individuelles et les petites entreprises.
- Les utilisateurs trouvent **des fonctionnalités limitées** dans Pipedrive, en particulier dans les rapports et l'automatisation, ce qui entrave les fonctionnalités avancées.
- Les utilisateurs trouvent la **courbe d'apprentissage abrupte** difficile, nécessitant plus de formation et de temps pour maîtriser les fonctionnalités de Pipedrive.
- Les utilisateurs rencontrent des **problèmes d'intégration** avec Pipedrive, en particulier avec Google Calendar, ce qui complique l'accessibilité des détails des réunions.
- Les utilisateurs trouvent que les **coûts d'abonnement sont excessifs** , ce qui rend difficile pour les petites pratiques de justifier la dépense.

#### What Are Recent G2 Reviews of Pipedrive?

**["CRM simple et économique avec un pipeline visuel facile à utiliser"](https://www.g2.com/fr/survey_responses/pipedrive-review-13043351)**

**Rating:** 5.0/5.0 stars

_— Mark (Max) D._

[Read full review](https://www.g2.com/fr/survey_responses/pipedrive-review-13043351)

**["Un CRM visuel et personnalisable avec de la place pour des améliorations d'étiquettes"](https://www.g2.com/fr/survey_responses/pipedrive-review-13019176)**

**Rating:** 4.0/5.0 stars

_— Pasi R._

[Read full review](https://www.g2.com/fr/survey_responses/pipedrive-review-13019176)

#### What Are G2 Users Discussing About Pipedrive?

- [Quelles fonctionnalités de Pipedrive sont les plus bénéfiques pour les nouveaux professionnels de la vente afin de suivre et d'optimiser leur pipeline de vente ?](https://www.g2.com/fr/discussions/what-features-of-pipedrive-are-most-beneficial-for-new-sales-professionals-to-track-and-optimize-their-sales-pipeline) - 2 comments
- [À quoi sert Pipedrive ?](https://www.g2.com/fr/discussions/pipedrive-what-is-pipedrive-used-for) - 2 comments
- [Pipedrive est-il gratuit ?](https://www.g2.com/fr/discussions/is-pipedrive-free) - 2 comments
- [Qu'est-ce que le logiciel Pipedrive ?](https://www.g2.com/fr/discussions/what-is-pipedrive-software) - 2 comments
- [À quoi sert Pipedrive ?](https://www.g2.com/fr/discussions/what-is-pipedrive-used-for) - 2 comments

### [monday CRM](https://www.g2.com/products/monday-crm/reviews)

The only AI-first CRM your team will love monday CRM is the AI-powered CRM built for speed, visibility, and simplicity — empowering revenue teams to move faster, forecast better, and never miss a deal. It’s easy to set up, requires no coding, and adapts to any workflow so teams can get started fast and focus on selling. From lead capture to post-sale handoff: your tools, data, and teams stay aligned in one connected, intuitive workspace. With built-in AI and code-free automations, monday CRM doesn’t just help you manage work — it does the work for you. AI sales agents identify and qualify leads, the AI Notetaker summarizes calls and suggests next steps, and automations handle updates, follow-ups, and data entry, reducing manual work across the board. From pipelines and dashboards to emails, docs, and customer conversations, your entire revenue process runs on one unified platform. Sellers get clarity to close, and leaders get the real-time insights they need to forecast with confidence. And with monday campaigns, marketing and sales teams can plan, launch, and optimize branded email campaigns directly from their CRM without the need for integrations or extra tools. Key features Simple no-code setup Custom dashboards and reporting AI sales agents AI Notetaker Deal insights and prioritization No-code automations Sequences and mass emails monday campaigns Shared inbox Mobile app Lead enrichment Quotes and invoices 500+ integrations

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,461

#### How Do G2 Users Rate monday CRM?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.7/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind monday CRM?

- **Seller:** [monday.com](https://www.g2.com/sellers/monday-com-d88207e4-9e92-412d-903b-61cd13ca592b)
- **Company Website:** monday.com
- **Year Founded:** 2012
- **HQ Location:** Tel Aviv
- **Twitter:** @mondaydotcom  
40,761 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=efcc1bc784d43448424f5b18a6e2f5d5488a066e911204b167572629a6d9b361&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmondaydotcom&secure%5Burl_type%5D=linkedin_company_website)  
3,837 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Project Manager, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 76% Small, 21% Medium

#### What Do G2 Reviewers Say About monday CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of monday CRM, finding it user-friendly and feature-rich for their needs.
- Users value the **efficient integrations** of monday CRM, enhancing productivity with seamless tool connectivity and ease of use.
- Users appreciate the **incredible customizability** of monday CRM, allowing bespoke systems tailored to business needs.
- Users love the **automation features** of monday CRM, enhancing workflow efficiency and reducing manual tasks significantly.
- Users value the **intuitive design** of monday CRM, making it easy to implement and navigate effortlessly.

##### Cons

- Users find the **missing features** in monday CRM limit functionality, impacting data management and workflow effectiveness.
- Users find the **learning curve steep** for new teammates, making integration and usability challenging initially.
- Users find the **limited features** of monday CRM insufficient compared to dedicated CRM tools, impacting their overall effectiveness.
- Users find the **limited customization** options of Monday CRM can complicate workflows and extend setup times.
- Users find monday CRM to be **expensive** , especially when adding third-party features that increase costs and complexity.

#### What Are Recent G2 Reviews of monday CRM?

**["monday CRM Makes Contact and Lead Tracking Easy with Clear Sales Visibility"](https://www.g2.com/survey_responses/monday-crm-review-13233063)**

**Rating:** 5.0/5.0 stars

_— Rica F._

[Read full review](https://www.g2.com/survey_responses/monday-crm-review-13233063)

**["Flexible, User-Friendly CRM That Streamlines Pipelines and Boosts Team Efficiency"](https://www.g2.com/survey_responses/monday-crm-review-13237233)**

**Rating:** 4.0/5.0 stars

_— Ashley H._

[Read full review](https://www.g2.com/survey_responses/monday-crm-review-13237233)

#### What Are G2 Users Discussing About monday CRM?

- [What is monday sales CRM used for?](https://www.g2.com/discussions/what-is-monday-sales-crm-used-for) - 1 comment

## FAQs About CRM Software

Generated using AI

Last updated: June 3, 2026

### What's the best CRM app for small business owners

Based on G2 reviews, these CRM products are frequently mentioned by recent reviewers for helping small teams stay organized, manage pipelines, and reduce manual follow-up work.

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — easy navigation and pipeline reviews.
- [Pipedrive](https://www.g2.com/products/pipedrive) — visual pipeline and follow-up reminders.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — simple setup and contact management.
- [Pipedrive](https://www.g2.com/products/pipedrive) — straightforward CRM for growing teams.

### Best CRM solution with marketing automation features

Based on G2 reviews, these CRM products are often highlighted by recent users for combining contact management with email automation, campaign workflows, and follow-up support.

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — sales workflows with marketing alignment.
- [ActiveCampaign](https://www.g2.com/products/activecampaign) — automated journeys and contact segmentation.
- [Zoho CRM](https://www.g2.com/products/zoho-crm) — lead tracking and workflow automation.
- [ActiveCampaign](https://www.g2.com/products/activecampaign) — CRM plus email automation workflows.

### What CRM is the best for e-commerce platforms

Based on G2 reviews, these CRM products are commonly cited by recent users for organizing customer data, syncing communications, and supporting sales workflows tied to online channels.

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — centralized deals and outreach tracking.
- [ActiveCampaign](https://www.g2.com/products/activecampaign) — customer journeys and campaign automation.
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud) — integrations and pipeline visibility.
- [Zoho CRM](https://www.g2.com/products/zoho-crm) — organized leads and follow-up workflows.

### What should buyers look for in crm software

According to verified users, the most consistent buying themes in recent CRM reviews are ease of use, clear pipeline visibility, centralized customer records, and reminders that keep follow-ups from being missed. Buyers also repeatedly mention reporting dashboards, task management, and workflow automation as practical time-savers. Integrations matter too, especially for email, calendars, and other business tools teams already use. Reviewers also flag common tradeoffs to evaluate during selection, including learning curve, mobile experience, reporting depth, and how well the system handles customization as processes become more complex. In short, buyers tend to value software that keeps sales activity organized without making daily work harder.

### How do teams use CRM for follow-ups

According to verified users, teams mainly use CRM to keep follow-ups consistent and visible across the whole sales process. Recent reviews repeatedly mention reminders, task tracking, activity history, and pipeline stages as the tools that prevent outreach from slipping through the cracks. Users describe using CRM to log calls, emails, notes, and next steps in one place so any teammate can quickly understand account context. Automation is another recurring theme, with teams using it to trigger reminders, route leads, and reduce repetitive admin work. The practical outcome reviewers highlight most often is better organization: less time spent chasing updates manually and more confidence that important prospects and customers are being contacted on time.

### [Zoho CRM](https://www.g2.com/fr/products/zoho-crm/reviews)

Zoho CRM est un outil de gestion de la relation client basé sur le cloud à 360° qui répond aux besoins des entreprises de taille moyenne à grande échelle. Les fonctionnalités clés incluent la gestion des contacts, les entonnoirs de vente, la gestion des pipelines, l'automatisation des flux de travail, l'assistant conversationnel alimenté par l'IA, la gestion des tâches, la gestion des campagnes marketing, la prévision des ventes, le support et service client, la gestion des stocks, le reporting et l'analyse, et l'intégration transparente avec plus de 500 applications commerciales populaires dans un système commercial unique.

**Average Rating:** 4.1/5.0

**Total Reviews:** 2,841

#### How Do G2 Users Rate Zoho CRM?

- **the product a-t-il été un bon partenaire commercial?:** 8.0/10 (Category avg: 8.9/10)
- **Capacité de flux de travail:** 8.2/10 (Category avg: 8.5/10)
- **Gestion des contacts et des comptes:** 8.5/10 (Category avg: 8.7/10)
- **Opportunité & Gestion des pipelines:** 8.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Zoho CRM?

- **Vendeur:** [Zoho](https://www.g2.com/fr/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Année de fondation:** 1996
- **Emplacement du siège social:** Austin, TX
- **Twitter:** @Zoho  
137,880 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employés sur LinkedIn®
- **Téléphone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, PDG
- **Top Industries:** Technologie de l'information et services, Logiciels informatiques
- **Company Size:** 62% Small, 33% Medium

#### What Do G2 Reviewers Say About Zoho CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs adorent la **facilité d'utilisation** de Zoho CRM, rendant la navigation et la mise en œuvre fluides et intuitives.
- Les utilisateurs apprécient les **fonctionnalités robustes** et le **support de premier ordre** de Zoho CRM, améliorant leur expérience de gestion de la clientèle.
- Les utilisateurs apprécient les **intégrations transparentes** de Zoho CRM, améliorant leur flux de travail et connectant divers outils commerciaux sans effort.
- Les utilisateurs apprécient la **gestion efficace des leads** de Zoho CRM, améliorant les flux de travail et s'intégrant parfaitement avec plusieurs applications.
- Les utilisateurs adorent la **facilité d'intégration** avec Zoho CRM, créant un flux de travail fluide avec d'autres outils commerciaux.

##### Cons

- Les utilisateurs trouvent la **, surtout avec les fonctionnalités avancées qui nécessitent du temps pour être maîtrisées.**
- Les utilisateurs ont du mal avec les **fonctionnalités limitées** de Zoho CRM, notamment en ce qui concerne l'intégration et l'automatisation avec d'autres systèmes.
- Les utilisateurs rencontrent des **problèmes d'intégration** importants avec Zoho CRM, entraînant des retards et des complications pour atteindre la fonctionnalité souhaitée.
- Les utilisateurs trouvent la **complexité** de Zoho CRM difficile, surtout pour les nouveaux utilisateurs qui ne sont pas familiers avec les systèmes CRM.
- Les utilisateurs sont souvent confrontés à un **mauvais service client** , trouvant difficile de recevoir une assistance adéquate pour leurs demandes.

#### What Are Recent G2 Reviews of Zoho CRM?

**["Une solution CRM clé en main et économique"](https://www.g2.com/fr/survey_responses/zoho-crm-review-13048297)**

**Rating:** 5.0/5.0 stars

_— Rohit B._

[Read full review](https://www.g2.com/fr/survey_responses/zoho-crm-review-13048297)

**["Zoho CRM centralise les données, automatise les flux de travail et fournit des informations puissantes."](https://www.g2.com/fr/survey_responses/zoho-crm-review-13163763)**

**Rating:** 4.5/5.0 stars

_— Muhammed A._

[Read full review](https://www.g2.com/fr/survey_responses/zoho-crm-review-13163763)

#### What Are G2 Users Discussing About Zoho CRM?

- [Quelles sont les principales forces de Zoho CRM dans la gestion des relations clients par rapport aux autres plateformes CRM ?](https://www.g2.com/fr/discussions/zoho-crm-what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platf) - 3 comments, 1 upvote
- [Quelles sont les principales forces de Zoho CRM dans la gestion des relations clients par rapport aux autres plateformes CRM ?](https://www.g2.com/fr/discussions/what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platforms) - 3 comments
- [À quoi sert Zoho CRM ?](https://www.g2.com/fr/discussions/zoho-crm-what-is-zoho-crm-used-for) - 2 comments, 2 upvotes
- [Zoho CRM est-il vraiment gratuit ?](https://www.g2.com/fr/discussions/is-zoho-crm-really-free) - 4 comments, 5 upvotes
- [Quelles sont les fonctionnalités des logiciels CRM ?](https://www.g2.com/fr/discussions/zoho-crm-what-are-the-features-of-crm-software) - 2 comments, 1 upvote

### [Bigin by Zoho CRM](https://www.g2.com/fr/products/bigin-by-zoho-crm/reviews)

Bigin par Zoho CRM est un logiciel de gestion de la relation client (CRM) simplifié et prêt pour l'IA, conçu spécifiquement pour les petites entreprises, les startups et les équipes en contact avec les clients. Fiable pour plus de 50 000 entreprises dans plus de 150 pays, Bigin aide les petites entreprises à unifier toutes les opérations en contact avec les clients — marketing, ventes, intégration, livraison et support — et aide à gérer efficacement les relations avec les clients.

**Average Rating:** 4.6/5.0

**Total Reviews:** 863

#### How Do G2 Users Rate Bigin by Zoho CRM?

- **the product a-t-il été un bon partenaire commercial?:** 8.6/10 (Category avg: 8.9/10)
- **Capacité de flux de travail:** 8.4/10 (Category avg: 8.5/10)
- **Gestion des contacts et des comptes:** 8.8/10 (Category avg: 8.7/10)
- **Opportunité & Gestion des pipelines:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Bigin by Zoho CRM?

- **Vendeur:** [Zoho](https://www.g2.com/fr/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Année de fondation:** 1996
- **Emplacement du siège social:** Austin, TX
- **Twitter:** @Zoho  
137,880 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employés sur LinkedIn®
- **Téléphone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** PDG, Fondateur
- **Top Industries:** Marketing et publicité, Technologie de l'information et services
- **Company Size:** 90% Small, 8% Medium

#### What Do G2 Reviewers Say About Bigin by Zoho CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de Bigin par Zoho CRM, ce qui le rend simple à mettre en œuvre et à gérer.
- Les utilisateurs louent Bigin par Zoho CRM pour sa **simplicité et facilité d'utilisation** , ce qui le rend idéal pour les petites entreprises.
- Les utilisateurs louent le **design intuitif** de Bigin par Zoho CRM, soulignant sa simplicité et sa facilité de navigation.
- Les utilisateurs apprécient la **simplicité** de Bigin par Zoho CRM, le trouvant facile à utiliser et à configurer pour les petites entreprises.
- Les utilisateurs apprécient la **facilité d'utilisation et l'excellent reporting** dans Bigin par Zoho CRM, améliorant ainsi leur efficacité de gestion.

##### Cons

- Les utilisateurs rencontrent **des fonctionnalités manquantes** dans Bigin, telles que des automatisations limitées et des capacités de reporting par rapport à la version de bureau.
- Les utilisateurs notent les **fonctionnalités limitées** de Bigin par Zoho CRM, souhaitant plus d'intégrations et de fonctionnalités avancées.
- Les utilisateurs rencontrent des **problèmes d'intégration** avec Bigin, notamment avec le mappage des champs et une fonctionnalité limitée lors de la montée en charge.
- Les utilisateurs notent que **la personnalisation est limitée** dans Bigin, manquant de champs et de fonctionnalités avancées que l'on trouve dans les CRM complets.
- Les utilisateurs rencontrent **des intégrations limitées** dans Bigin par Zoho CRM, ce qui entrave la connectivité avec d'autres applications essentielles.

#### What Are Recent G2 Reviews of Bigin by Zoho CRM?

**["Le CRM simple et flexible de Bigin qui rationalise l'ensemble de notre flux de travail"](https://www.g2.com/fr/survey_responses/bigin-by-zoho-crm-review-13236369)**

**Rating:** 5.0/5.0 stars

_— maza y._

[Read full review](https://www.g2.com/fr/survey_responses/bigin-by-zoho-crm-review-13236369)

**["Excellent CRM pour les entreprises en croissance"](https://www.g2.com/fr/survey_responses/bigin-by-zoho-crm-review-13212566)**

**Rating:** 5.0/5.0 stars

_— vansh v._

[Read full review](https://www.g2.com/fr/survey_responses/bigin-by-zoho-crm-review-13212566)

#### What Are G2 Users Discussing About Bigin by Zoho CRM?

- [What is the difference between Bigin and Zoho CRM?](https://www.g2.com/fr/discussions/what-is-the-difference-between-bigin-and-zoho-crm)
- [Bigin s'intègre-t-il avec Zoho CRM ?](https://www.g2.com/fr/discussions/does-bigin-integrate-with-zoho-crm) - 2 comments, 1 upvote
- [Qu'est-ce que Zoho Bigin ?](https://www.g2.com/fr/discussions/what-is-zoho-bigin) - 2 comments
- [À quoi sert Bigin ?](https://www.g2.com/fr/discussions/what-is-bigin-used-for) - 1 comment

### [Close](https://www.g2.com/fr/products/close/reviews)

Close est un CRM de vente avec appels intégrés, SMS, e-mail, automatisation et IA, conçu pour les fondateurs, startups, agences et équipes de vente en croissance. La plateforme aide les entreprises à gérer les prospects, communiquer avec les clients potentiels, suivre les opportunités et automatiser le suivi à partir d'un système unique. Close est couramment utilisé par les équipes qui souhaitent que leur CRM soutienne l'exécution des ventes, et non seulement le stockage des données clients. Les utilisateurs peuvent appeler, envoyer des e-mails, des SMS, gérer les pipelines, attribuer des tâches, créer des flux de travail, exécuter des séquences de sensibilisation et suivre l'activité des ventes directement dans la plateforme. Close est conçu pour les entreprises dirigées par des fondateurs, les startups, les petites entreprises, les agences, les cabinets de recrutement, les entreprises de coaching, les équipes de services financiers, les entreprises SaaS et les équipes de vente internes. Il prend en charge des équipes allant de fondateurs individuels à des organisations de vente comptant plus de 100 représentants. Les principales capacités incluent : • Gestion du CRM et des pipelines pour le suivi des prospects, des contacts, des opportunités, des activités et des relations clients • Appels, SMS et e-mails intégrés, avec historique des communications connecté aux dossiers clients • Automatisation des ventes pour les flux de travail, les séquences, le routage des prospects, la gestion des tâches et le suivi • Composeur automatique et composeur prédictif pour les équipes gérant des ventes sortantes à fort volume ou des flux de travail de recrutement • Rapports et analyses pour la visibilité des pipelines, le suivi des activités, les prévisions et la performance des ventes • Chloe, l'agent IA intégré directement dans Close, qui peut aider à qualifier les prospects, organiser des réunions, suivre les clients potentiels, rechercher des comptes, enrichir les dossiers, résumer les conversations et mettre à jour les données CRM Chloe opère à l'intérieur de Close, où les dossiers clients, les conversations, les activités, les opportunités et les flux de travail existent déjà. Cela permet à Chloe d'agir en utilisant le contexte CRM, plutôt que de fonctionner comme un outil IA autonome connecté par des intégrations séparées. Les équipes peuvent utiliser Chloe pour engager de nouveaux prospects, réengager des opportunités dormantes, capturer des données de qualification, planifier des réunions et transmettre des conversations qualifiées à des représentants commerciaux humains lorsque cela est approprié. En combinant CRM, communication, automatisation, rapports et flux de travail de vente assistés par IA dans une seule plateforme, Close aide les équipes à réduire le travail manuel, améliorer la rapidité de contact, maintenir la cohérence du suivi et gérer plus d'activité de vente sans ajouter de complexité opérationnelle inutile.

**Average Rating:** 4.7/5.0

**Total Reviews:** 2,049

#### How Do G2 Users Rate Close?

- **the product a-t-il été un bon partenaire commercial?:** 9.3/10 (Category avg: 8.9/10)
- **Capacité de flux de travail:** 8.8/10 (Category avg: 8.5/10)
- **Gestion des contacts et des comptes:** 9.0/10 (Category avg: 8.7/10)
- **Opportunité & Gestion des pipelines:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Close?

- **Vendeur:** [Close](https://www.g2.com/fr/sellers/close)
- **Site Web de l'entreprise:** close.com
- **Année de fondation:** 2013
- **Emplacement du siège social:** 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
- **Twitter:** @Close  
6,592 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8980b4bb0778d41500d3b100ba9f3961c87b6cc7fd74a5b1c0aa7775da9fc28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597204%2F&secure%5Burl_type%5D=linkedin_company_website)  
213 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** PDG, Fondateur
- **Top Industries:** Marketing et publicité, Logiciels informatiques
- **Company Size:** 76% Small, 20% Medium

#### What Do G2 Reviewers Say About Close?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent que Close est **très convivial** , avec des intégrations transparentes qui rationalisent les processus et améliorent la productivité.
- Les utilisateurs apprécient l' **interface conviviale** de Close, permettant des flux de travail fluides pour les équipes de vente internes et externes.
- Les utilisateurs louent les **fonctionnalités de communication complètes** de Close, améliorant l'efficacité dans la gestion des interactions avec les clients sans effort.
- Les utilisateurs louent l' **interface intuitive** de Close, rendant la gestion des prospects et les suivis incroyablement fluides et efficaces.
- Les utilisateurs adorent le **design intuitif du tableau de bord** de Close, appréciant ses fonctionnalités simplifiées et son expérience conviviale.

##### Cons

- Les utilisateurs trouvent que les **fonctionnalités manquantes** sur l'application mobile limitent la fonctionnalité par rapport à la version de bureau.
- Les utilisateurs rencontrent souvent des **problèmes d'appel** tels que des déconnexions des appareils, ce qui affecte leur expérience globale avec Close.
- Les utilisateurs trouvent les **fonctionnalités limitées** de Close frustrantes, surtout pour les besoins B2C et lorsqu'ils ont besoin de plus d'options opérationnelles.
- Les utilisateurs trouvent les **options de personnalisation limitées** frustrantes, ce qui entrave la création de rapports avancés et de tableaux de bord personnalisés.
- Les utilisateurs trouvent la **en raison des complexités de fusion et des options de personnalisation limitées dans Close.**

#### What Are Recent G2 Reviews of Close?

**["Configuration facile, intégration transparente des e-mails et support réactif"](https://www.g2.com/fr/survey_responses/close-review-13148546)**

**Rating:** 4.5/5.0 stars

_— Stefano M._

[Read full review](https://www.g2.com/fr/survey_responses/close-review-13148546)

**["Communication productive, besoin d'une meilleure visibilité des données"](https://www.g2.com/fr/survey_responses/close-review-13143531)**

**Rating:** 4.0/5.0 stars

_— Mateo A._

[Read full review](https://www.g2.com/fr/survey_responses/close-review-13143531)

#### What Are G2 Users Discussing About Close?

- [À quoi sert Close ?](https://www.g2.com/fr/discussions/close-what-is-close-used-for) - 2 comments
- [What is Close used for?](https://www.g2.com/fr/discussions/what-is-close-used-for) - 1 comment

### [ActiveCampaign](https://www.g2.com/fr/products/activecampaign/reviews)

ActiveCampaign est la plateforme de marketing autonome conçue pour transformer la façon dont les marketeurs, agences et propriétaires d'entreprise travaillent. Utilisez l'Active Intelligence pour alimenter des automatisations conscientes des objectifs et orchestrer des expériences personnalisées à travers l'email, le SMS et WhatsApp. Intégrez sans effort avec plus de 1000 applications, découvrez des insights de performance approfondis et optimisez vos flux de travail pour gagner chaque jour. - Marketing autonome Construit sur la base de l'automatisation du marketing, alimentez votre stratégie marketing et les parcours clients avec une exécution, une optimisation et des insights pilotés par l'IA à chaque étape. - Agents IA Exécutez des campagnes marketing entières à travers des invites simples, soutenues par l'Active Intelligence. - Marketing multicanal Atteignez les prospects et les clients où qu'ils soient, avec l'email, le SMS, WhatsApp et plus encore. - Contenu personnalisé et conforme à la marque Outils créatifs qui fournissent des designs professionnels et prêts à convertir pour les emails et les pages de destination. - CRM Suivez, gérez et automatisez votre processus de vente. - Plus de 1000 applications et intégrations Connectez ActiveCampaign à vos outils préférés.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,242

#### How Do G2 Users Rate ActiveCampaign?

- **the product a-t-il été un bon partenaire commercial?:** 8.8/10 (Category avg: 8.9/10)
- **Capacité de flux de travail:** 8.0/10 (Category avg: 8.5/10)
- **Gestion des contacts et des comptes:** 8.2/10 (Category avg: 8.7/10)
- **Opportunité & Gestion des pipelines:** 7.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind ActiveCampaign?

- **Vendeur:** [ActiveCampaign](https://www.g2.com/fr/sellers/activecampaign)
- **Site Web de l'entreprise:** www.activecampaign.com
- **Année de fondation:** 2003
- **Emplacement du siège social:** Chicago, IL
- **Twitter:** @ActiveCampaign  
13,203 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website)  
848 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, PDG
- **Top Industries:** Marketing et publicité, Santé, bien-être et fitness
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About ActiveCampaign?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent l'interface d'ActiveCampaign **facile à utiliser** , améliorant la communication et l'engagement grâce à ses fonctionnalités polyvalentes.
- Les utilisateurs apprécient les **puissantes fonctionnalités d'automatisation** d'ActiveCampaign, qui améliorent l'engagement et rationalisent efficacement les efforts de marketing.
- Les utilisateurs apprécient les **fonctionnalités d'automatisation** d'ActiveCampaign, qui rationalisent les activités marketing et améliorent l'engagement des clients.
- Les utilisateurs adorent les **puissantes capacités d'automatisation** d'ActiveCampaign, améliorant l'engagement client de manière fluide et efficace.
- Les utilisateurs apprécient les **fonctionnalités d'automatisation et d'intégration conviviales** d'ActiveCampaign, améliorant l'engagement client et le ciblage.

##### Cons

- Les utilisateurs rencontrent une **courbe d'apprentissage** avec ActiveCampaign, nécessitant un soutien supplémentaire pour maîtriser efficacement ses fonctionnalités puissantes.
- Les utilisateurs trouvent ActiveCampaign **cher** , surtout pour les startups, ce qui rend difficile pour certains clients de justifier le coût.
- Les utilisateurs trouvent que les **fonctionnalités manquantes** dans ActiveCampaign limitent leurs capacités de test d'automatisation et de collecte d'informations client.
- Les utilisateurs trouvent les **fonctionnalités limitées** d'ActiveCampaign frustrantes, désirant plus de personnalisation et un accès plus facile aux métriques clés.
- Les utilisateurs trouvent la plateforme ActiveCampaign **pas intuitive** , rendant l'apprentissage et la configuration longs et difficiles à naviguer.

#### What Are Recent G2 Reviews of ActiveCampaign?

**["Automatisations puissantes et rapports qui guident les décisions stratégiques"](https://www.g2.com/fr/survey_responses/activecampaign-review-13200587)**

**Rating:** 4.5/5.0 stars

_— Pamela S._

[Read full review](https://www.g2.com/fr/survey_responses/activecampaign-review-13200587)

**["Interface conviviale, fonctionnalités puissantes et excellent support"](https://www.g2.com/fr/survey_responses/activecampaign-review-11803527)**

**Rating:** 5.0/5.0 stars

_— Omezine T._

[Read full review](https://www.g2.com/fr/survey_responses/activecampaign-review-11803527)

#### What Are G2 Users Discussing About ActiveCampaign?

- [Quelles sont quelques façons créatives dont les entreprises utilisent ActiveCampaign pour automatiser leurs efforts de marketing ?](https://www.g2.com/fr/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment
- [How much does ActiveCampaign cost?](https://www.g2.com/fr/discussions/how-much-does-activecampaign-cost) - 1 comment
- [Qu'est-ce que le CRM ActiveCampaign ?](https://www.g2.com/fr/discussions/what-is-activecampaign-crm) - 1 comment
- [ActiveCampaign a-t-il un CRM ?](https://www.g2.com/fr/discussions/does-activecampaign-have-a-crm) - 7 comments
- [À quoi sert ActiveCampaign ?](https://www.g2.com/fr/discussions/what-is-activecampaign-used-for) - 20 comments

### [HighLevel](https://www.g2.com/fr/products/highlevel/reviews)

HighLevel est un CRM de vente et de marketing tout-en-un qui alimente actuellement des centaines de milliers d'entreprises dans le monde entier. Les fonctionnalités incluent CRM, Email, SMS bidirectionnel, SMS/Messenger/Instagram DM/Whatsapp/GMB Chat consolidés, appels sortants, suivi des appels, enregistrement des appels, composeur automatique, créateur de formulaires, créateur d'enquêtes, créateur d'entonnoirs, créateur de sites web, planification en ligne, automatisation des flux de travail, planification des médias sociaux, propositions, devis, facturation, rapports, webhooks, et plus encore ! Tarification forfaitaire, sous-comptes illimités pour les agences gérant des clients qui peuvent être clonés pour accélérer les configurations, et même en marque blanche !

**Average Rating:** 4.6/5.0

**Total Reviews:** 636

#### How Do G2 Users Rate HighLevel?

- **the product a-t-il été un bon partenaire commercial?:** 8.5/10 (Category avg: 8.9/10)
- **Capacité de flux de travail:** 9.0/10 (Category avg: 8.5/10)
- **Gestion des contacts et des comptes:** 8.8/10 (Category avg: 8.7/10)
- **Opportunité & Gestion des pipelines:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind HighLevel?

- **Vendeur:** [HighLevel](https://www.g2.com/fr/sellers/highlevel)
- **Site Web de l'entreprise:** gohighlevel.com
- **Année de fondation:** 2018
- **Emplacement du siège social:** Dallas, Texas
- **Twitter:** @gohighlevel  
8,862 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=089a0fc65d9582c7686e98c3d2241d83a7dea5d7f4dda4b2af2942b3940a420d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighlevel%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,407 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, PDG
- **Top Industries:** Marketing et publicité, Conseil
- **Company Size:** 64% Small, 3% Medium

#### What Do G2 Reviewers Say About HighLevel?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs adorent la **flexibilité et l'accessibilité** de HighLevel, louant ses fonctionnalités complètes et ses intégrations transparentes.
- Les utilisateurs apprécient l' **efficacité et le service client** de HighLevel, profitant d'options complètes sans coûts supplémentaires.
- Les utilisateurs apprécient le **excellent support client** de HighLevel, ce qui améliore la satisfaction globale et la fonctionnalité.
- Les utilisateurs apprécient les **fonctionnalités étendues** de HighLevel, applaudissant les outils innovants qui améliorent leurs capacités de marketing.
- Les utilisateurs apprécient les **capacités d'automatisation intuitive** de HighLevel, améliorant la fonctionnalité et rationalisant la gestion des clients sans effort.

##### Cons

- Les utilisateurs trouvent la **courbe d'apprentissage difficile** , car la complexité et les mises à jour constantes peuvent être accablantes.
- Les utilisateurs désirent **plus de fonctionnalités** dans HighLevel, en particulier pour les intégrations de marketing par e-mail et de diffusion en direct.
- Les utilisateurs trouvent une **courbe d'apprentissage abrupte** avec HighLevel, ce qui peut être difficile pour ceux qui ne sont pas préparés à une formation intensive.
- Les utilisateurs trouvent que HighLevel n'est **pas intuitif** , éprouvant de la confusion en raison de sa complexité et de l'abondance d'informations.
- Les utilisateurs expriment leur frustration face à un **service client médiocre** , recevant souvent des réponses inutiles et vagues à leurs demandes.

#### What Are Recent G2 Reviews of HighLevel?

**["Intégration fantastique avec HighLevel — Support expert, automatisation et CRM tout-en-un"](https://www.g2.com/fr/survey_responses/highlevel-review-13050560)**

**Rating:** 5.0/5.0 stars

_— Marque C._

[Read full review](https://www.g2.com/fr/survey_responses/highlevel-review-13050560)

**["Exceptionnel C \*\*\*\*\* 5 étoiles pour Mari Aguilar. elle mérite une augmentation je vais envoyer un email à son patron"](https://www.g2.com/fr/survey_responses/highlevel-review-12853292)**

**Rating:** 5.0/5.0 stars

_— Joe G._

[Read full review](https://www.g2.com/fr/survey_responses/highlevel-review-12853292)

#### What Are G2 Users Discussing About HighLevel?

- [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/fr/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) - 3 comments, 1 upvote
- [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/fr/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) - 1 comment
- [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/fr/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) - 1 comment, 1 upvote
- [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/fr/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) - 1 comment
- [Unstable workflows and random glitches slow down client work and force me to recheck everything](https://www.g2.com/fr/discussions/unstable-workflows-and-random-glitches-slow-down-client-work-and-force-me-to-recheck-everything) - 1 comment, 1 upvote

### [Attio](https://www.g2.com/fr/products/attio/reviews)

Attio est le CRM IA pour la prochaine ère des entreprises. Conçu pour s'adapter à toute entreprise, Attio donne aux entreprises le pouvoir de comprendre chaque client, d'automatiser à grande échelle et de créer des systèmes de mise sur le marché exactement comme elles le souhaitent. Des milliers d'entreprises, y compris des leaders de l'IA définissant des catégories et des startups, utilisent Attio pour alimenter leur mise sur le marché. ------------------------ Caractéristiques clés : - IA pour la façon dont vous travaillez déjà. Demandez à Attio de trouver, mettre à jour ou créer en anglais simple. - Connectez vos agents à votre CRM. Le serveur MCP d'Attio se branche sur n'importe quel outil IA pour que vos agents puissent lire, écrire et agir sur le contexte client en direct. - Un CRM qui s'adapte à votre entreprise. Modélisez n'importe quel mouvement GTM avec notre modèle de données flexible, des objets personnalisés et des relations adaptées à votre équipe. - Automatisez le travail derrière l'affaire. Des flux de travail puissants acheminent les prospects, gèrent les affaires et maintiennent votre pipeline en mouvement. - Arrêtez de courir après des données obsolètes. Attio enrichit automatiquement les enregistrements de contacts et d'entreprises, de sorte que votre équipe ne perde jamais de temps sur des e-mails morts, des titres obsolètes ou un contexte manquant. - Performance en temps réel. Des tableaux de bord en direct et des rapports avancés donnent aux équipes de revenus une visibilité instantanée sur le pipeline, l'activité et les tendances. - Continuez la conversation. Enregistrez les réunions, générez des résumés IA et synchronisez les informations clés directement dans votre CRM. - Connectez les outils que votre équipe adore. Attio reste synchronisé sur l'ensemble de votre pile avec une bibliothèque croissante d'intégrations et une plateforme de développement pour créer les vôtres. Commencer avec Attio est rapide. Configurez votre CRM en quelques minutes en synchronisant votre e-mail et votre calendrier pour construire un système complet sans saisie manuelle de données. ------------------------ Rejoignez les milliers d'entreprises qui utilisent déjà Attio pour alimenter leur croissance. Découvrez ce qu'Attio peut faire pour vous sur attio.com

**Average Rating:** 4.3/5.0

**Total Reviews:** 579

#### How Do G2 Users Rate Attio?

- **the product a-t-il été un bon partenaire commercial?:** 8.5/10 (Category avg: 8.9/10)
- **Capacité de flux de travail:** 8.5/10 (Category avg: 8.5/10)
- **Gestion des contacts et des comptes:** 9.5/10 (Category avg: 8.7/10)
- **Opportunité & Gestion des pipelines:** 9.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Attio?

- **Vendeur:** [Attio](https://www.g2.com/fr/sellers/attio)
- **Site Web de l'entreprise:** attio.com
- **Année de fondation:** 2019
- **Emplacement du siège social:** London, GB
- **Twitter:** @attio  
12,873 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=59d91a99caf3f4b98cadb85c9613905352f5424a16e9375875ca7b824e53fd5a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fattio%2F&secure%5Burl_type%5D=linkedin_company_website)  
174 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** PDG, Fondateur
- **Top Industries:** Logiciels informatiques, Technologie de l'information et services
- **Company Size:** 80% Small, 15% Medium

#### What Do G2 Reviewers Say About Attio?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** d'Attio, profitant d'une configuration fluide et d'une personnalisation intuitive pour leurs besoins.
- Les utilisateurs apprécient la **facilité d'installation** d'Attio, permettant une productivité rapide sans courbe d'apprentissage abrupte.
- Les utilisateurs apprécient la **fantastique personnalisation** d'Attio, permettant des solutions sur mesure qui améliorent le suivi et la gestion des prospects.
- Les utilisateurs apprécient les capacités d' **intégration transparente** d'Attio, qui améliorent la productivité et simplifient les flux de travail entre les équipes.
- Les utilisateurs apprécient la **richesse des fonctionnalités** d'Attio, notamment pour ses outils intuitifs et son excellent support client.

##### Cons

- Les utilisateurs expriment leur frustration face aux **problèmes d'intégration** , soulignant le besoin de plus de connexions natives aux outils et de fonctionnalités d'enrichissement.
- Les utilisateurs expriment leur inquiétude concernant les **fonctionnalités manquantes** dans Attio, espérant des améliorations clés et une meilleure automatisation pour les doublons.
- Les utilisateurs éprouvent une **au début, se sentant submergés par la configuration et la flexibilité d'Attio.**
- Les utilisateurs rencontrent des difficultés avec les **problèmes de fonctionnalités** dans Attio, notamment en ce qui concerne le partage d'e-mails et les capacités de reporting limitées.
- Les utilisateurs trouvent que l' **information incomplète** dans Attio limite les capacités d'enrichissement de données précises et de reporting.

#### What Are Recent G2 Reviews of Attio?

**["Le modèle de données flexible d'Attio et son interface utilisateur rapide rendent le travail CRM sans effort."](https://www.g2.com/fr/survey_responses/attio-review-13106492)**

**Rating:** 5.0/5.0 stars

_— Nick J._

[Read full review](https://www.g2.com/fr/survey_responses/attio-review-13106492)

**["CRM rapide et sans friction avec visibilité en temps réel et enrichissement automatique"](https://www.g2.com/fr/survey_responses/attio-review-13177412)**

**Rating:** 4.0/5.0 stars

_— Frank W._

[Read full review](https://www.g2.com/fr/survey_responses/attio-review-13177412)

### [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews)

SAP Sales Cloud is a cutting-edge sales automation platform / CRM that helps organizations make intelligent selling simple, through connection, insight, and adaptability. Leveraging SAP Sales Cloud, organizations can connect and optimize sales processes. Connect data and sales processes: Unite data, processes, and people to deliver effective sales engagements that drive revenue and customer loyalty Leverage insight to accelerate sales: Guide sales actions through intelligent recommendations that remove guesswork and help sellers focus on the right business Adapt and capture new opportunities: Provide the flexibility to overcome challenges and unique requirements as they shift with new market opportunities

**Average Rating:** 4.2/5.0

**Total Reviews:** 891

#### How Do G2 Users Rate SAP Sales Cloud?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.3/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind SAP Sales Cloud?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** www.sap.com
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Consultant, Associate Consultant
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 45% Large, 36% Medium

#### What Do G2 Reviewers Say About SAP Sales Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users find SAP Sales Cloud to have **ease of use** that significantly enhances their overall performance and efficiency.
- Users value the **strong integration with SAP systems** , enhancing efficiency and providing clear pipeline visibility.
- Users value the **easy integration and AI insights** of SAP Sales Cloud, enhancing efficiency and intelligent data analysis.
- Users appreciate the **seamless integration** of SAP Sales Cloud with other SAP systems, enhancing operational efficiency and data consistency.
- Users value the **centralized customer data management** in SAP Sales Cloud, enhancing pipeline management and team alignment.

##### Cons

- Users report a **steep learning curve** with SAP Sales Cloud, making navigation and initial setup frustratingly complex.
- Users find the **limited customization options** of SAP Sales Cloud challenging for adapting to specific organizational needs.
- Users find the **complexity** of SAP Sales Cloud a barrier, leading to a steep learning curve and implementation challenges.
- Users find the **interface not intuitive** , making initial navigation and setup a frustrating experience.
- Users find the **high price** of SAP Sales Cloud to be a significant drawback, affecting their choice of solution.

#### What Are Recent G2 Reviews of SAP Sales Cloud?

**["A great and powerful software with a learning curve"](https://www.g2.com/survey_responses/sap-sales-cloud-review-11746761)**

**Rating:** 4.5/5.0 stars

_— Alexander C._

[Read full review](https://www.g2.com/survey_responses/sap-sales-cloud-review-11746761)

**["High volume task handler"](https://www.g2.com/survey_responses/sap-sales-cloud-review-11157624)**

**Rating:** 4.5/5.0 stars

_— Carlos Q._

[Read full review](https://www.g2.com/survey_responses/sap-sales-cloud-review-11157624)

#### What Are G2 Users Discussing About SAP Sales Cloud?

- [What is SAP CRM used for?](https://www.g2.com/discussions/what-is-sap-crm-used-for)
- [What SAP components are included in SAP CRM?](https://www.g2.com/discussions/sap-cloud-for-customer-what-sap-components-are-included-in-sap-crm) - 1 comment
- [What SAP components are included in SAP CRM?](https://www.g2.com/discussions/what-sap-components-are-included-in-sap-crm) - 1 comment
- [Is SAP CRM cloud based?](https://www.g2.com/discussions/is-sap-crm-cloud-based) - 1 comment
- [What is CRM system in SAP?](https://www.g2.com/discussions/what-is-crm-system-in-sap) - 1 comment

### [EngageBay](https://www.g2.com/fr/products/engagebay/reviews)

EngageBay est une solution de gestion de la relation client (CRM) tout-en-un alimentée par l'IA, conçue pour aider les entreprises à gérer leur marketing, leurs ventes et leur support client à partir d'une plateforme unifiée. Ce logiciel innovant s'adresse principalement aux petites entreprises en croissance, leur permettant d'attirer, d'engager et de fidéliser les clients efficacement sans les coûts élevés ou les complexités généralement associés aux outils de niveau entreprise. Avec plus de 150 000 entreprises dans le monde faisant confiance à EngageBay, il se présente comme un choix fiable pour ceux qui recherchent une solution CRM complète. La plateforme est construite avec un accent sur la simplicité et la performance, intégrant l'automatisation avancée du marketing, le CRM des ventes et le logiciel de support client en un système cohérent. EngageBay exploite l'intelligence artificielle de pointe pour améliorer la productivité et la prise de décision au sein des différentes équipes. Cette intégration permet aux entreprises de rationaliser leurs opérations et d'améliorer les interactions avec les clients, ce qui en fait un choix idéal pour les organisations qui nécessitent une solution robuste mais conviviale. Les capacités d'IA d'EngageBay sont particulièrement remarquables, fournissant aux utilisateurs des outils qui aident à créer du contenu rapidement, à prédire intelligemment les résultats et à offrir des expériences personnalisées à grande échelle. Le générateur d'e-mails et de contenu IA permet aux utilisateurs de créer des e-mails et des campagnes engageants en quelques secondes, tandis que la fonctionnalité de notation des prospects et des affaires IA aide à identifier et à prioriser les prospects les plus susceptibles de se convertir. De plus, les insights et recommandations IA offrent des suggestions exploitables pour améliorer l'engagement et la productivité, facilitant ainsi la navigation des entreprises dans leurs parcours clients de manière efficace. La plateforme propose également une suite de fonctionnalités clés qui ajoutent une valeur significative à ses utilisateurs. Les capacités d'automatisation du marketing d'EngageBay incluent des flux de travail de marketing par e-mail, des constructeurs de pages de destination et de formulaires, et une intégration des réseaux sociaux, qui améliorent collectivement les efforts de sensibilisation. Le composant CRM des ventes fournit des outils pour la gestion des contacts et des affaires, des pipelines de vente visuels et la collaboration d'équipe, garantissant que les processus de vente sont efficaces et transparents. En outre, les fonctionnalités de support client, telles qu'un service d'assistance et un système de billetterie, un chat en direct et une vue client unifiée, facilitent une communication et une prestation de services sans faille. EngageBay est particulièrement bien adapté aux petites et moyennes entreprises, aux startups et aux équipes en croissance qui recherchent une alternative abordable mais puissante aux outils fragmentés. Il est conçu pour les organisations visant à automatiser les interactions avec les clients, à aligner les efforts de marketing et de vente, et à améliorer l'efficacité du support grâce à l'utilisation de l'IA. Cette approche globale améliore non seulement l'efficacité opérationnelle, mais positionne également les entreprises pour concurrencer efficacement sur leurs marchés respectifs. Quel est ce produit ? EngageBay est une plateforme logicielle CRM tout-en-un conçue pour les petites et moyennes entreprises afin de gérer l'automatisation du marketing, les pipelines de vente et le support client dans un seul système. Il combine le marketing par e-mail, l'automatisation du marketing, les pages de destination, la gestion des contacts, le suivi des affaires, le service d'assistance et le chat en direct, éliminant ainsi le besoin de multiples outils déconnectés. Conçu comme une alternative abordable à HubSpot et ActiveCampaign, EngageBay aide les entreprises en croissance à attirer des prospects, à conclure des affaires et à soutenir les clients sans les coûts ou la complexité de niveau entreprise. Il centralise les données clients, automatise les flux de travail et améliore la visibilité tout au long du cycle de vie du client.

**Average Rating:** 4.6/5.0

**Total Reviews:** 697

#### How Do G2 Users Rate EngageBay?

- **the product a-t-il été un bon partenaire commercial?:** 9.5/10 (Category avg: 8.9/10)
- **Capacité de flux de travail:** 8.9/10 (Category avg: 8.5/10)
- **Gestion des contacts et des comptes:** 9.3/10 (Category avg: 8.7/10)
- **Opportunité & Gestion des pipelines:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind EngageBay?

- **Vendeur:** [EngageBay Inc](https://www.g2.com/fr/sellers/engagebay-inc)
- **Site Web de l'entreprise:** www.engagebay.com
- **Année de fondation:** 2018
- **Emplacement du siège social:** Wilmington, Delaware
- **Twitter:** @engagebay  
16,866 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=965c404b58b2662271f49fe02e57d76d57f72941fa4b3b5af0bab064b4cc2b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13655085%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Responsable Marketing, Responsable du développement commercial
- **Top Industries:** Technologie de l'information et services, Recrutement et dotation
- **Company Size:** 69% Small, 32% Medium

#### What Do G2 Reviewers Say About EngageBay?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** d'EngageBay, gérant de manière transparente le CRM, le marketing par e-mail et l'automatisation dans un seul tableau de bord.
- Les utilisateurs apprécient l' **automatisation qui fait gagner du temps** d'EngageBay, améliorant l'organisation et rationalisant efficacement les opérations quotidiennes.
- Les utilisateurs louent le **support client exceptionnel** chez EngageBay, notant des réponses rapides et une assistance utile de la part du personnel de support.
- Les utilisateurs apprécient l' **intégration transparente** du CRM, de l'email et de l'automatisation dans EngageBay, ce qui améliore l'efficacité du flux de travail et réduit le changement d'outils.
- Les utilisateurs louent EngageBay pour son **automatisation rationalisée** , améliorant l'efficacité en intégrant CRM, email et support sur une seule plateforme.

##### Cons

- Les utilisateurs trouvent que les **fonctionnalités manquantes** entravent l'utilisabilité, surtout pour l'analyse de données et la gestion des emails.
- Les utilisateurs éprouvent des **fonctionnalités limitées** , se sentant restreints par le manque de fonctionnalités avancées et d'utilisabilité dans EngageBay.
- Les utilisateurs trouvent que les **fonctionnalités de rapport sont limitées** , manquant de profondeur et de détails nécessaires pour des besoins plus spécifiques.
- Les utilisateurs trouvent les options de **personnalisation limitées** frustrantes, en particulier avec les pages de destination et les flux de travail, ce qui impacte leur expérience globale.
- Les utilisateurs trouvent que la **flexibilité des rapports** fait défaut dans EngageBay, ce qui entrave des analyses plus approfondies et des insights avancés sur le parcours client.

#### What Are Recent G2 Reviews of EngageBay?

**["EngageBay garde les conversations et les tâches des clients organisées en un seul endroit"](https://www.g2.com/fr/survey_responses/engagebay-review-13233283)**

**Rating:** 4.5/5.0 stars

_— Theresa M._

[Read full review](https://www.g2.com/fr/survey_responses/engagebay-review-13233283)

**["EngageBy rend le suivi de l'activité des clients et de la communication sans effort"](https://www.g2.com/fr/survey_responses/engagebay-review-13234795)**

**Rating:** 4.5/5.0 stars

_— Jackie M._

[Read full review](https://www.g2.com/fr/survey_responses/engagebay-review-13234795)

#### What Are G2 Users Discussing About EngageBay?

- [À quoi sert la suite tout-en-un EngageBay ?](https://www.g2.com/fr/discussions/what-is-engagebay-all-in-one-suite-used-for)

### [Nutshell](https://www.g2.com/fr/products/nutshell/reviews)

Nutshell est une plateforme CRM et de marketing par email tout-en-un qui aide les organisations B2B à collaborer pour conclure plus d'affaires. Assez simple pour tout utilisateur et suffisamment sophistiqué pour toute entreprise, Nutshell est conçu pour les équipes qui en ont assez de jongler avec des outils de vente et de marketing séparés et qui ne veulent pas payer un administrateur à plein temps pour gérer leur logiciel. Chaque abonnement Nutshell inclut des contacts CRM illimités et un stockage de données, des outils de reporting entièrement personnalisables, une assistance gratuite à la migration des données et un support en direct de classe mondiale, le tout à un prix extrêmement abordable. Nutshell s'intègre avec les logiciels que les petites entreprises utilisent déjà, y compris Google Workspace/Gmail, Microsoft Office/Outlook, QuickBooks Online, Intercom et Slack. Nutshell propose également des applications natives pour iPhone et Android, permettant aux représentants commerciaux de créer, rechercher et modifier des informations de contact sur le terrain. Lancé en 2010, Nutshell sert des milliers d'entreprises à travers le monde et a été nommé parmi les meilleurs CRM pour sa convivialité et son prix abordable. Nutshell a été honoré en tant que "Leader" dans le rapport Grid® de G2 pour les CRM chaque trimestre depuis l'automne 2020. En 2021, Nutshell a lancé Nutshell Campaigns, qui permet aux clients de Nutshell de concevoir et d'envoyer de beaux emails marketing et des séquences automatisées, et de mesurer instantanément leur engagement, directement depuis Nutshell. Nutshell Campaigns se connecte parfaitement à vos données CRM, vous permettant de cibler des audiences personnalisées en un clin d'œil et de gérer toutes vos actions de communication à partir d'un seul outil.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,420

#### How Do G2 Users Rate Nutshell?

- **the product a-t-il été un bon partenaire commercial?:** 8.8/10 (Category avg: 8.9/10)
- **Capacité de flux de travail:** 7.9/10 (Category avg: 8.5/10)
- **Gestion des contacts et des comptes:** 8.5/10 (Category avg: 8.7/10)
- **Opportunité & Gestion des pipelines:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Nutshell?

- **Vendeur:** [Nutshell](https://www.g2.com/fr/sellers/nutshell)
- **Site Web de l'entreprise:** www.nutshell.com
- **Année de fondation:** 2009
- **Emplacement du siège social:** Ann Arbor, Michigan
- **Twitter:** @nutshell  
2,794 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9251047849ae0bf5895a9d04882f4c03d2f5b824668a7735584bbaaad8738f8e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwebfxinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,238 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** PDG, Propriétaire
- **Top Industries:** Marketing et publicité, Logiciels informatiques
- **Company Size:** 73% Small, 18% Medium

#### What Do G2 Reviewers Say About Nutshell?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent Nutshell **super facile à utiliser** , améliorant considérablement leur organisation et la gestion des prospects.
- Les utilisateurs apprécient la **facilité d'organisation** que Nutshell offre, améliorant l'efficacité tout au long du processus d'admission.
- Les utilisateurs apprécient le **support client excellent** de Nutshell, valorisant une assistance réactive et des ressources éducatives complètes.
- Les utilisateurs adorent les **outils de marketing par e-mail conviviaux** dans Nutshell, appréciant leur efficacité et leur intégration transparente avec d'autres outils.
- Les utilisateurs trouvent Nutshell **intuitif et facile à utiliser** , ce qui améliore la collaboration et offre une excellente expérience utilisateur.

##### Cons

- Les utilisateurs trouvent que Nutshell manque de **fonctionnalités essentielles de configuration et de reporting** , ce qui entraîne des inefficacités et des pertes d'informations lors de la saisie des données.
- Les utilisateurs notent les **fonctionnalités limitées** de Nutshell, désirant particulièrement plus de personnalisation et d'options d'automatisation avancées.
- Les utilisateurs remarquent des **options de personnalisation limitées** dans Nutshell, ce qui impacte l'utilisabilité et la personnalisation des fonctionnalités mobiles et email.
- Les utilisateurs trouvent la **en raison des changements fréquents et d'une disposition compliquée affectant le flux de travail.**
- Les utilisateurs trouvent frustrant le manque d' **options de personnalisation et de filtrage des courriers indésirables** dans la gestion des emails de Nutshell.

#### What Are Recent G2 Reviews of Nutshell?

**["Parfait pour un one-man-show !"](https://www.g2.com/fr/survey_responses/nutshell-review-4955887)**

**Rating:** 5.0/5.0 stars

_— Tom B._

[Read full review](https://www.g2.com/fr/survey_responses/nutshell-review-4955887)

**["La gestion des projets et des relations avec les clients semble beaucoup plus organisée."](https://www.g2.com/fr/survey_responses/nutshell-review-13074453)**

**Rating:** 5.0/5.0 stars

_— Omar S._

[Read full review](https://www.g2.com/fr/survey_responses/nutshell-review-13074453)

### [CRMOne](https://www.g2.com/products/crmone/reviews)

The lack of a centralised CRM system can result in data disorganisation, ineffective communication, missed sales opportunities and limited customer insights. Many small to mid sized companies struggle with managing customer relationships without paying the hefty price of different essential features, or multiple subscriptions. However, it doesn’t have to be that way. With CRMOne, businesses can empower themselves with one seamless solution that can manage their customer relationships all in one place without compromising any features that they may need for sales and marketing without breaking the bank. From lead management and sales pipeline tracking to customer support and analytics, CRMOne offers a versatile toolkit to meet the diverse needs of businesses across various industries. CRMOne has a rich history of empowering over 4000 startups, growing businesses, and enterprises worldwide, showcasing a commitment to excellence and innovation.

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,044

#### How Do G2 Users Rate CRMOne?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.8/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 9.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind CRMOne?

- **Seller:** [CrmOne](https://www.g2.com/sellers/crmone)
- **Year Founded:** 2022
- **HQ Location:** Menlo Park, US
- **Twitter:** @crmone\_global  
10 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=548ba161c5fc6229e3afc181791413621b04ec5bc2fb3312a9de76536d948d85&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrmone-global%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 32% Small, 24% Large

#### What Do G2 Reviewers Say About CRMOne?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficient lead management** of CRMOne, enhancing team collaboration and minimizing repetitive inquiries.
- Users value the **effective customer management** of CRMOne, enhancing collaboration and response times across teams.
- Users praise the **efficient customer support** of CRMOne, benefiting from faster replies and improved feedback.
- Users appreciate the **automatic reminders** in CRMOne, enhancing workflow efficiency and improving response times.
- Users value the **time-saving automation** of CRMOne, enhancing efficiency and speeding up customer response times.

##### Cons

- Users feel the **limited customization options** of CRMOne restrict its effectiveness for advanced or specialized needs.
- Users find the **learning curve challenging** , especially if they are new to CRM systems, leading to initial confusion.
- Users face a **steep learning curve** with CRMOne, making onboarding and complex issue resolution challenging.
- Users find the **limited features** of CRMOne constrain their ability to fully utilize the system effectively.
- Users struggle with **integration issues** due to limited third-party support, complicating connections with essential tools.

#### What Are Recent G2 Reviews of CRMOne?

**["Review Title: Helped Us Streamline Sales Operations"](https://www.g2.com/survey_responses/crmone-review-12202021)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/crmone-review-12202021)

**["A Complete CRM Solution for Growing Teams"](https://www.g2.com/survey_responses/crmone-review-12193939)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/crmone-review-12193939)

### [Brevo Marketing Platform](https://www.g2.com/fr/products/brevo-marketing-platform/reviews)

Fiable par plus de 500 000 entreprises dans le monde, Brevo (anciennement Sendinblue) est la solution marketing et CRM tout-en-un abordable qui aide les entreprises en croissance à se développer plus rapidement. Il est facile à utiliser et convient aux entreprises de toutes tailles. Construisez des relations durables avec les clients grâce à la boîte à outils flexible de Brevo. Les produits vont du marketing aux ventes, en passant par le chat et les emails transactionnels. Choisissez ce dont vous avez besoin — et ne payez que pour ce que vous utilisez. Voici quelques-unes des choses que vous pouvez faire avec Brevo : - Mener des campagnes marketing multicanal par email, WhatsApp, SMS, notifications web push et publicités Facebook - Déclencher des emails transactionnels, SMS et notifications WhatsApp via Brevo SMTP et API - Automatiser les activités marketing pour délivrer le bon message au bon moment, et gérer efficacement votre audience - Réduire le nombre d'applications marketing et de vente — et obtenir une vue complète des interactions clients avec des outils qui communiquent entre eux - Engager les clients en temps réel et répondre aux FAQ 24/7 avec le chat en direct et le chatbot - Suivre les prospects, automatiser les tâches et planifier des réunions avec la plateforme de vente Brevo - Connecter votre boutique en ligne pour suivre les ventes web et utiliser l'analyse de rétention pour améliorer votre stratégie marketing - Parler aux clients à tout moment, n'importe où avec le système téléphonique basé sur le cloud de Brevo

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,481

#### How Do G2 Users Rate Brevo Marketing Platform?

- **the product a-t-il été un bon partenaire commercial?:** 8.9/10 (Category avg: 8.9/10)
- **Capacité de flux de travail:** 8.5/10 (Category avg: 8.5/10)
- **Gestion des contacts et des comptes:** 8.6/10 (Category avg: 8.7/10)
- **Opportunité & Gestion des pipelines:** 8.4/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Brevo Marketing Platform?

- **Vendeur:** [Brevo](https://www.g2.com/fr/sellers/brevo)
- **Site Web de l'entreprise:** www.brevo.com
- **Année de fondation:** 2012
- **Emplacement du siège social:** Paris
- **Twitter:** @brevo\_official  
16,032 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb1865e18004827ab2ea39c9799da0a35d0ec34e5b444058766b28b4d23a58f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrevo%2F&secure%5Burl_type%5D=linkedin_company_website)  
880 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** PDG, Fondateur
- **Top Industries:** Marketing et publicité, Technologie de l'information et services
- **Company Size:** 84% Small, 13% Medium

#### What Do G2 Reviewers Say About Brevo Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent que la **facilité d'utilisation** de la plateforme de marketing Brevo est bénéfique, louant son design épuré et son interface conviviale.
- Les utilisateurs apprécient la **facilité de planification et d'automatisation des campagnes** avec Brevo, améliorant ainsi l'efficacité de leur marketing par e-mail.
- Les utilisateurs apprécient les **fonctionnalités pratiques et efficaces de marketing par e-mail** de Brevo, rendant l'automatisation et la planification un jeu d'enfant.
- Les utilisateurs trouvent que la **configuration facile** de la plateforme de marketing Brevo est essentielle pour gérer efficacement des campagnes d'email sans effort.
- Les utilisateurs apprécient la **simplicité** de Brevo, notant sa facilité à créer des campagnes marketing efficaces sans complexité.

##### Cons

- Les utilisateurs trouvent des **fonctionnalités manquantes** dans Brevo, notamment avec une flexibilité limitée des modèles et des options d'automatisation insuffisantes.
- Les utilisateurs remarquent les **fonctionnalités limitées** de Brevo, notamment en ce qui concerne la personnalisation des modèles et les capacités d'automatisation des flux de travail.
- Les utilisateurs trouvent que la **personnalisation limitée** des modèles de Brevo restreint leur capacité à exécuter efficacement des tâches de marketing complexes.
- Les utilisateurs trouvent que **la courbe d'apprentissage est raide** , car comprendre les fonctionnalités avancées et les processus de back-end peut être compliqué.
- Les utilisateurs trouvent que la plateforme de marketing Brevo est **chère** , surtout avec l'augmentation des coûts pour les SMS et les niveaux de tarification complexes.

#### What Are Recent G2 Reviews of Brevo Marketing Platform?

**["Les données WooCommerce circulent dans Brevo sans créer une autre intégration."](https://www.g2.com/fr/survey_responses/brevo-marketing-platform-review-13148712)**

**Rating:** 4.5/5.0 stars

_— Alamgir H._

[Read full review](https://www.g2.com/fr/survey_responses/brevo-marketing-platform-review-13148712)

**["Logiciel de marketing par e-mail et d'automatisation du marketing qui offre une grande valeur pour les entreprises en croissance."](https://www.g2.com/fr/survey_responses/brevo-marketing-platform-review-7612558)**

**Rating:** 5.0/5.0 stars

_— Ana T._

[Read full review](https://www.g2.com/fr/survey_responses/brevo-marketing-platform-review-7612558)

#### What Are G2 Users Discussing About Brevo Marketing Platform?

- [À quoi sert Sendinblue ?](https://www.g2.com/fr/discussions/brevo-marketing-platform-what-is-sendinblue-used-for) - 1 comment, 1 upvote
- [Sendinblue est-il gratuit ?](https://www.g2.com/fr/discussions/is-sendinblue-free) - 6 comments
- [Qu'est-ce que l'email Sendinblue ?](https://www.g2.com/fr/discussions/what-is-sendinblue-email) - 1 comment
- [Qu'est-ce que Sendinblue ?](https://www.g2.com/fr/discussions/what-is-sendinblue) - 1 comment

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 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated March 5, 2025

Customer relationship management (CRM) software is a digital tool designed for businesses to efficiently organize, monitor, and maintain data about their existing and prospective customers. The [best CRM software](https://www.g2.com/articles/best-crm-software) centralizes data from various lead generation, traffic, campaign, and acquisition sources and creates records and profiles. The software has a repository of a complete customer database, which stakeholders use to manage long-term customer contracts and relationships.

CRM software enhances customer experience by streamlining customer support, email marketing, sales outreach, and sales cycles.

[CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) can be integrated with [call center infrastructure platforms](https://www.g2.com/categories/call-center-infrastructure-cci), digital marketing services, [ERP systems](https://www.g2.com/categories/erp-systems), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), marketing automation software, and [CPQ software](https://www.g2.com/categories/cpq) to reduce the risk of data silos and give real-time updates on the customer journey. Customer journey and funnel are categorized into different sub-processes in the CRM software where sales and marketing can access the data, build communication, and drive them forward to final deals.

There are many different [types of CRM software](https://learn.g2.com/types-of-crm-software) provide a collection of integrated customer-related functions or all-in-one functionality, such as marketing automation, help desk, e-commerce tools, ERP, project or website management, to replace the need for additional solutions and better serve small and mid-market businesses. Standalone CRM solutions, however, focus primarily on sales-related functions such as contact, account, and pipeline management and do not offer extensive marketing help.

The software also has help desk escalation, email automation, sales dispositions, automation workflows, and lead scoring and calling histories to help sales teams navigate to the current lead progress and establish contextual communication.

To qualify for inclusion in the CRM category, a product must:

- Provide a bounded set of sales-related functions
- Provide lead, contact, account, and opportunity management functions
- Capture and store sales activities and interactions performed
- Consolidate customer history and transactions into a single interface
- Track prospects and contacts throughout the sales pipeline
- Facilitate communication at all phases of the customer lifecycle
- Provide reporting features to track sales performance
- Provide workflow automation capabilities to streamline sales processes
- Integrate functions into a unifying database and platform

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[4.4/5(25,872)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | AI-automated pipeline-to-close CRM workflows | "Agentforce Sales Centralizes Customer Data with Powerful Dashboards and Automation" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image")](https://www.g2.com/products/hubspot-sales-hub/reviews)[HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)[4.4/5(13,906)](https://www.g2.com/products/hubspot-sales-hub/reviews) | Pipeline visibility with automated sales sequencing | "Intuitive Interface and Flexible Data Management" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_11df00d92568ecc89d4d15e072df8cc6/pipedrive.png "Product Avatar Image")](https://www.g2.com/products/pipedrive/reviews)[Pipedrive](https://www.g2.com/products/pipedrive/reviews)[4.3/5(3,105)](https://www.g2.com/products/pipedrive/reviews) | Visual sales pipeline with deal-stage automation | "Simple, Cost-Effective CRM with an Easy-to-Use Visual Pipeline" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8c3cb6afa6d92fd27b38fff17fda2117/monday-crm.png "Product Avatar Image")](https://www.g2.com/products/monday-crm/reviews)[monday CRM](https://www.g2.com/products/monday-crm/reviews)[4.5/5(1,504)](https://www.g2.com/products/monday-crm/reviews) | Visual pipeline tracking with no-code automation | "monday CRM Makes Contact and Lead Tracking Easy with Clear Sales Visibility" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d9d3ff178178a1f790a9d6114e104471/zoho-crm.png "Product Avatar Image")](https://www.g2.com/products/zoho-crm/reviews)[Zoho](https://www.g2.com/products/zoho-crm/reviews)[4.1/5(2,948)](https://www.g2.com/products/zoho-crm/reviews) | Centralized lead-to-deal pipeline with workflow automation | "A Cost-Effective, Turnkey CRM Solution" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7e6b2b13afd514ead5fa39d91ef608cc/bigin-by-zoho-crm.png "Product Avatar Image")](https://www.g2.com/products/bigin-by-zoho-crm/reviews)[Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews)[4.6/5(872)](https://www.g2.com/products/bigin-by-zoho-crm/reviews) | Pipeline-centric sales CRM for spreadsheet-to-CRM migration | "Bigin’s Simple, Flexible CRM That Streamlines Our Entire Workflow" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f1d919f829e98cf3fab60428e4540e0a/close.png "Product Avatar Image")](https://www.g2.com/products/close/reviews)[Close](https://www.g2.com/products/close/reviews)[4.7/5(2,068)](https://www.g2.com/products/close/reviews) | High-velocity outbound sales with built-in dialer | "Easy Setup, Seamless Email Integration, and Responsive Support" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")](https://www.g2.com/products/activecampaign/reviews)[ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)[4.4/5(14,779)](https://www.g2.com/products/activecampaign/reviews) | Behavior-triggered CRM with automation workflows | "Powerful Automations and Reporting That Drive Strategic Decisions" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d905f0162fb0e2f776fba47437283c20/highlevel.png "Product Avatar Image")](https://www.g2.com/products/highlevel/reviews)[HighLevel](https://www.g2.com/products/highlevel/reviews)[4.6/5(651)](https://www.g2.com/products/highlevel/reviews) | Omnichannel CRM with white-label automation workflows | "Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a22500b967573c02ec2b7eae88da49fc/attio.png "Product Avatar Image")](https://www.g2.com/products/attio/reviews)[Attio](https://www.g2.com/products/attio/reviews)[4.3/5(583)](https://www.g2.com/products/attio/reviews) | Flexible, AI-native pipeline and relationship CRM | "Attio’s Flexible Data Model and Fast UI Make CRM Work Feel Effortless" |

* * *

Show More

### CRM Topics

- [CRM software buying insights at a glance](#crm-software-buying-insights-at-a-glance)
- [What is CRM software?](#what-is-crm-software)
- [What are the top reviewed CRM systems on G2?](#what-are-the-top-reviewed-crm-systems-on-g2)
- [CRM software pricing and cost considerations](#crm-software-pricing-and-cost-considerations)
- [Types of CRM software on G2](#types-of-crm-software-on-g2)
- [Top CRM software features rated by G2 reviewers](#top-crm-software-features-rated-by-g2-reviewers)
- [Top CRM software benefits identified by G2 reviewers](#top-crm-software-benefits-identified-by-g2-reviewers)
- [Top CRM systems challenges identified by G2 reviewers](#top-crm-systems-challenges-identified-by-g2-reviewers)
- [What is CRM software used for?](#what-is-crm-software-used-for)
- [Who uses CRM systems?](#who-uses-crm-systems)
- [Common CRM software integrations](#common-crm-software-integrations)
- [What's the best CRM app for small business owners?](#what-s-the-best-crm-app-for-small-business-owners)
- [What CRM is the best for e-commerce platforms?](#what-crm-is-the-best-for-e-commerce-platforms)
- [Future of CRM software](#future-of-crm-software)
- [CRM Software FAQs](#crm-software-faqs)
- [Most Popular FAQs](#most-popular-faqs)
- [Small Business FAQs](#small-business-faqs)
- [Enterprise FAQs](#enterprise-faqs)
- [Sources](#sources)

[
### CRM Topics
Expand/Collapse ](#)
- [CRM software buying insights at a glance](#crm-software-buying-insights-at-a-glance)
- [What is CRM software?](#what-is-crm-software)
- [What are the top reviewed CRM systems on G2?](#what-are-the-top-reviewed-crm-systems-on-g2)
- [CRM software pricing and cost considerations](#crm-software-pricing-and-cost-considerations)
- [Types of CRM software on G2](#types-of-crm-software-on-g2)
- [Top CRM software features rated by G2 reviewers](#top-crm-software-features-rated-by-g2-reviewers)
- [Top CRM software benefits identified by G2 reviewers](#top-crm-software-benefits-identified-by-g2-reviewers)
- [Top CRM systems challenges identified by G2 reviewers](#top-crm-systems-challenges-identified-by-g2-reviewers)
- [What is CRM software used for?](#what-is-crm-software-used-for)
- [Who uses CRM systems?](#who-uses-crm-systems)
- [Common CRM software integrations](#common-crm-software-integrations)
- [What's the best CRM app for small business owners?](#what-s-the-best-crm-app-for-small-business-owners)
- [What CRM is the best for e-commerce platforms?](#what-crm-is-the-best-for-e-commerce-platforms)
- [Future of CRM software](#future-of-crm-software)
- [CRM Software FAQs](#crm-software-faqs)
- [Most Popular FAQs](#most-popular-faqs)
- [Small Business FAQs](#small-business-faqs)
- [Enterprise FAQs](#enterprise-faqs)
- [Sources](#sources)

## Learn More About CRM Software

### CRM software buying insights at a glance

[Customer relationship management (CRM) software](https://www.g2.com/categories/crm) strategically manages customer interactions across marketing, sales, service, and analytics functions, using capabilities such as customer data aggregation, workflow automation, and analytics-driven insights.

Organizations primarily use CRM software to manage leads, track customer interactions, automate sales pipelines, and centralize customer data. CRM systems range from sales automation tools to specialized solutions tailored for industries such as real estate, finance, or nonprofits.

Most CRM solutions are priced per user monthly or annually, averaging approximately $35 per user/month, with free plans for small businesses and premium enterprise solutions reaching up to $3,960 per user/year.

If you’re evaluating CRM software, consider your organization's size, desired integrations, pricing transparency, ease of use, feature availability, vendor support quality, and AI capabilities. Essential questions include:

- How transparent and scalable is the pricing structure?
- What training and onboarding resources are provided?
- What integrations are supported, and how user-friendly are they?
- How responsive is the vendor to customer support issues?
- Does the CRM utilize AI to automate interactions or insights?

G2's top-rated CRM systems currently include Salesforce Sales Cloud, HubSpot Sales Hub, ActiveCampaign, ClickUp, and Close.

### What is CRM software?

G2 defines [CRM software](https://www.g2.com/categories/crm) as platforms and applications designed to strategically manage and optimize customer interactions across marketing, sales, service, and analytics functions. Effective CRM systems aggregate multiple data sources, automate customer-facing workflows, and offer insights to accelerate sales conversions.

Organizations typically source first-party customer data through call center interactions, web-based lead forms, social media engagements, and targeted marketing campaigns. CRM modules then organize this information systematically by demographic attributes, customer interactions, purchasing signals, and conversion potential.

CRM tools further simplify sales processes by automating lead nurturing, prospect outreach, and campaign management. These applications provide a centralized system to track deal progression, customer interactions, financial transactions, and post-sale support, delivering a unified, real-time view of the entire customer journey.

The CRM market is projected to reach $96.39 billion by 2026, growing at a compound annual growth rate (CAGR) of 10.6% between 2021 and 2026. ([_Source 1_](https://www.g2.com/articles/sales-statistics))

G2 currently covers 785 CRM products, with 9963 reviews published in the last 12 months, making it one of the most reviewed and comprehensive software categories on our platform. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))

### What are the top reviewed CRM systems on G2?

G2 scores the top-rated CRM systems based on a [proprietary algorithm](https://documentation.g2.com/docs/research-scoring-methodologies) that factors in real-user satisfaction ratings and popularity from review data. Here are the five highest-rated CRM products G2 for this category:

#### 1. [Salesforce Sales Cloud](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews)

- Number of Reviews: 20,244
- Satisfaction: 99
- Market Presence: 99
- G2 Score: 99

#### 2. [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)

- Number of Reviews: 9,685
- Satisfaction: 99
- Market Presence: 87
- G2 Score: 93

#### 3. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

- Number of Reviews: 3,503
- Satisfaction: 94
- Market Presence: 70
- G2 Score: 82

#### 4. [ClickUp](https://www.g2.com/products/clickup/reviews)

- Number of Reviews: 1,507
- Satisfaction: 93
- Market Presence: 70
- G2 Score: 81

#### 5. [Close](https://www.g2.com/products/close/reviews)

- Number of Reviews: 1,346
- Satisfaction: 98
- Market Presence: 63
- G2 Score: 81

These rankings are determined by combining verified user ratings and publicly available web search popularity data:

- The **Satisfaction Score** measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))
- The **Market Presence Score** measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))
- G2 ranks products using a unique scoring system called the **G2 Score** , calculated from real user reviews, online data, and social signals. This score makes it easy to compare and evaluate different software products within each G2 category.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))

### CRM software pricing and cost considerations

CRM software pricing varies significantly depending on the vendor, scale, complexity, and deployment model. Pricing categories typically include:

- Free tier: Basic functionality suitable for startups or small businesses requiring minimal CRM capabilities.
- Entry-level and mid-market Tiers: Moderate feature sets with per-user subscription pricing targeted at mid-sized businesses.
- Enterprise-level tiers: Comprehensive, highly customizable solutions with extensive support, integrations, advanced analytics, and strategic implementation support.

Most CRM software solutions on the market are priced per–user per month, but they can also be offered at annual rates. According to G2 data covering 86 CRM products (245 editions), the average annual license cost is about $415.95, roughly $35 per user per month when paid yearly. Some products offer [free versions](https://www.g2.com/categories/crm/free), while high-end, enterprise-level solutions can cost up to $3,960 per user per year.

Organizations should carefully evaluate Total Cost of Ownership (TCO), including hidden costs such as onboarding, integrations, training, and ongoing technical support. For on-premises solutions, factor in hardware, IT resources, and ongoing maintenance.

### Types of CRM software on G2

CRM software solutions typically fall into the following categories, each with distinctive functionalities suited to specific organizational needs:

- Sales Automation CRM: Focuses primarily on automating sales processes, enhancing productivity, and streamlining pipeline management.
- Analytical CRM: Provides deep data-driven insights, predictive analytics, and customer segmentation through advanced AI-driven reporting.
- Industry-Specific CRM: This type of CRM offers specialized features tailored to industry-specific operational requirements. This includes [real estate CRM software](https://www.g2.com/categories/real-estate-crm), [construction CRM software](https://www.g2.com/categories/construction-crm), [financial services CRM software](https://www.g2.com/categories/financial-services-crm), [mortgage CRM software](https://www.g2.com/categories/mortgage-crm), [legal CRM software](https://www.g2.com/categories/legal-crm), [PR CRM software](https://www.g2.com/categories/pr-crm), and [nonprofit CRM software](https://www.g2.com/categories/nonprofit-crm).
- [Social CRM](https://www.g2.com/categories/crm/f/social-network-integration): Captures and manages customer interactions from social media channels, facilitating seamless cross-platform engagement.
- [Mobile CRM](https://learn.g2.com/mobile-crm): Enables sales and marketing teams to access CRM capabilities via mobile apps, supporting productivity on the go.
- [All-in-One CRM](https://www.g2.com/categories/crm/f/all-in-one): Combines multiple CRM functions into a unified platform, eliminating the need for disparate applications. This software supplants the need for broken software chains like standalone [ERPs](https://www.g2.com/categories/erp-systems) or [human capital management systems (HCMs)](https://www.g2.com/categories/hcm-software).
- [Standalone CRM](https://www.g2.com/categories/crm/f/standalone): Operates independently without requiring extensive integration into an existing tech ecosystem. Often found in small or mid-sized businesses that prefer simpler setups.
- Cloud-based CRM: Delivers scalable and secure solutions through cloud infrastructure, reducing IT complexity and promoting agile growth.
- [Small Business CRM](https://www.g2.com/categories/crm/small-business): This type of CRM provides accessible, intuitive CRM tools specifically designed for smaller organizations with straightforward deployment and lower costs.

### Top CRM software features rated by G2 reviewers

There is no [best CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) for everyone. Different CRM features within CRM software can help users in a few ways:

- Contact & account management: Store customer data and manage interactions centrally.
- Opportunity & pipeline management: Track sales deals through each stage from lead to close.
- Task & activity management: Schedule tasks, assign deadlines, and track activities.
- Lead management: Capture, qualify, and manage leads throughout the sales process
- Email marketing & campaign management: Create, launch, and measure email and multi-channel campaigns.
- Reporting & dashboards: Visualize performance and trends through intuitive dashboards and customizable reports.
- Mobile & social integration: Access CRM on mobile devices; engage customers through social media channels.
- Workflow automation: Automate repetitive tasks and streamline business processes.
- Customer support & case management: Track and resolve customer inquiries and issues effectively.
- Integration capabilities: Seamlessly integrate CRM with other essential software and business systems.
- AI capabilities: Use generative AI to automate text creation and enhance customer interactions.

### Top CRM software benefits identified by G2 reviewers

Effective CRM implementation can yield multiple strategic business benefits, including:

**Enhanced customer insights:** CRM systems consolidate interaction data for deeper customer understanding, enabling personalized engagements and proactive sales efforts.

_“It consolidates all customer data onto a single platform, tracking the entire customer journey within our system through a single interface. This includes all interactions from the initial point of contact, whether inbound or outbound, through marketing or direct sales, to the final outcome of either a closed win or closed loss.”_ - [Akshay S., Sales Development Manager](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-10680560).

**Improved revenue growth:** CRM tools support targeted marketing campaigns, streamline lead management, and accelerate sales processes that drive increased revenue.

_“The tool helps me keep track of leads, follow-ups, and client interactions without things slipping through the cracks.”_ - [Chelsea D., CEO](https://www.g2.com/products/hubspot-sales-hub/reviews/hubspot-sales-hub-review-10856634).

**Optimized productivity and efficiency:** CRM software automates repetitive tasks, minimizing manual intervention and freeing staff to focus on high-value strategic activities.

“_The automation features save us a ton of time by cutting out manual data entry and follow-ups. This means we can focus more on growing the business and less on chasing details, which has definitely helped our team stay more productive and organized._” - [Byron S., VP, SFDC & Data Administration](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-10275142).

**Improved collaboration and transparency:** CRM solutions offer centralized visibility into customer journeys, facilitating cross-functional collaboration and aligning sales and marketing efforts.

_“The tool allows us to have transparency and a centralized location for all of our staff to store the information we need to help the customers.”_ - [Ryan L](https://www.g2.com/products/close/reviews/close-review-8802552).

### Top CRM systems challenges identified by G2 reviewers

Implementing CRM software often presents specific challenges that can impact overall success. Analyzing G2 user reviews reveals frequent issues, including pricing concerns, complexity of user experience, limited or underdeveloped features, inadequate customer support, and integration limitations. Here are the most common hurdles users face, along with practical advice to address them:

**1. Cost concerns:** Reviewers frequently identify high or unclear pricing as a barrier, particularly with enterprise-level CRM systems, making affordability an ongoing concern, especially for small or mid-sized businesses.

- **Essential questions to ask your CRM vendor:** How is your pricing structured, and what exactly is included in each tier? Are there additional costs for adding users, premium features, or customer support?
- **How to overcome the challenge:** Seek transparency from vendors upfront and consider scalable solutions or tiered pricing options that align costs with your business growth.

**2. Steep learning curve:** CRM software often introduces unfamiliar workflows, resulting in slow adoption or even resistance within teams accustomed to different processes.

- **Essential questions to ask your CRM vendor:** What training programs or onboarding resources do you provide? How do you help teams transition smoothly from their existing processes?
- **How to overcome the challenge:** To facilitate an easier transition, opt for CRM solutions that offer comprehensive onboarding materials, continuous training, and strong vendor support.

**3. Limited or underdeveloped features:** Many CRM users express disappointment regarding missing or insufficiently developed functionality, limiting effectiveness in critical business scenarios.

- **Essential questions to ask your CRM vendor:** Can you outline your current features and upcoming development roadmap? How responsive are you to customer feedback when prioritizing new features?
- **How to overcome the challenge:** Prioritize CRM providers who are transparent about feature availability and future development, ensuring alignment with your essential business needs.

**4. Support and reliability issues:** Users commonly cite inadequate customer support, slow response times, or unreliable systems as major pain points negatively affecting daily operations.

- **Essential questions to ask your CRM vendor:** What support channels are available, and what are your average response and resolution times? Do you provide clearly defined Service Level Agreements (SLAs)?
- **How to overcome the challenge:** Evaluate vendors based on proven reliability and responsive customer support. Clarify expectations with detailed SLAs.

**5. Integration limitations:** CRM solutions can become less effective when integration with existing tools is difficult, limited, or complex, reducing overall productivity.

- **Essential questions to ask your CRM vendor:** What integrations do you currently support, and how complex is the setup process? Do you assist customers with integrations and troubleshooting?
- **How to overcome the challenge:** Choose CRM software with robust, user-friendly integrations. Confirm compatibility with essential tools early in the evaluation process.

### What is CRM software used for?

Analysis of CRM software reviews reveals the following common scenarios:

- **Lead management & tracking:** Businesses use CRM tools to capture, qualify, assign, and monitor leads throughout the sales funnel, ensuring leads never slip through the cracks.
- **Centralized customer & contact data:** Reviewers say CRM solutions help store all customer interactions and communications in one centralized system, ensuring multiple departments access accurate, up-to-date records without duplication.
- **Pipeline & deal management:** CRM applications organize sales opportunities clearly by stage, value, and timeline, allowing sales teams to prioritize deals and forecast revenue effectively
- **Collaborative account & case management:** Reviewers say CRM platforms simplify customer support by enabling multiple stakeholders to collaborate on customer inquiries, case management, and issue resolution, keeping all communication records linked and up-to-date.

### Who uses CRM systems?

CRM software users span various roles, from senior executives to frontline sales and marketing professionals. Based on G2 reviewer demographics, typical users include CEOs, owners, founders, account executives, directors, and managers. Common industries include computer software, marketing and advertising, information technology, financial services, and real estate.

### Common CRM software integrations

We analyzed extensive user-review data to identify common software categories users frequently integrate with CRM:

- **Marketing automation software:** Integrating CRM software with [marketing automation tools](https://www.g2.com/categories/marketing-automation) allows businesses to automate email campaigns, streamline lead nurturing, and enhance lead scoring capabilities.
- **Email & calendar tools:** CRM integrations with [popular email](https://www.g2.com/categories/email) and [calendar platforms](https://www.g2.com/categories/calendar-software) help centralize communication, appointments, and contact management, providing a unified view of customer interactions.
- **Workflow and custom integration tools:** Flexible integrations using APIs and [workflow automation tools](https://www.g2.com/categories/workflow-management) enable businesses to synchronize CRM data seamlessly across multiple applications, enhancing operational efficiency.
- **Collaboration & communication platforms:** Connecting CRM tools with [internal collaboration and messaging platforms](https://www.g2.com/categories/internal-communications) facilitates instant communication, simplifies meeting scheduling, and enhances internal team coordination.
- **Website and lead capture software:** Integrating CRM apps with website and [form-building software](https://www.g2.com/categories/online-form-builder) allows real-time lead capture, automated follow-ups, and personalized customer engagement directly from web-based interactions.

### What's the best CRM app for small business owners?

For [small business owners](https://www.g2.com/categories/crm/small-business), I recommend exploring CRM apps specifically designed for small and medium-sized businesses (SMBs) as they focus on ease of use and cost-effectiveness, such as:&nbsp;

1. [Microsoft Dynamics CRM](https://www.g2.com/products/dynamics-365-sales/reviews)&nbsp;offers a robust solution to boost sales productivity and marketing effectiveness with social insights, business intelligence, and campaign management. It provides both on-premises and cloud solutions, with mobile CRM apps for on-the-go management.
2. [Vtiger All-In-One CRM](https://www.g2.com/products/vtiger-all-in-one-crm/reviews)&nbsp;is tailored for small to medium-sized businesses, providing a 360-degree customer view. It optimizes sales, support, and marketing touch-points with AI-powered tools and robust automation to enhance customer experiences across various channels.
3. [BSI Software](https://www.g2.com/products/bsi-software/reviews)&nbsp;delivers a comprehensive platform for the digitalization of customer relationships, with a strong CRM system supporting industries like banking, insurance, and energy. It emphasizes a 360° customer view and uses AI to improve processes and customer interactions.

### What CRM is the best for e-commerce platforms?

The best CRM software for eCommerce platforms depends on your business size, sale volume, and integration needs. With that in mind, here are some top choices to support your business based on G2 reviews:

1. [HighLevel](https://www.g2.com/products/highlevel/reviews): An all-in-one Sales & Marketing CRM with CRM, Email, 2-way SMS, consolidated messaging, outbound calling, and more.
2. [Close](https://www.g2.com/products/close/reviews): A CRM designed to help small, scaling businesses close deals fast with built-in communication, automation, and reporting tools.
3. [Agile CRM](https://www.g2.com/products/agile-crm/reviews): A fully integrated CRM with sales tracking, contact management, marketing automation, and telephony.

### Future of CRM software

- **AI-driven insights and predictive analytics:** CRM platforms increasingly leverage AI and machine learning to process vast customer data, predict behaviors, and recommend the next best actions. ([_Source 3_](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html)) This helps teams identify high-value leads, reduce churn, and personalize communications. Predictive analytics accelerate sales cycles and improve marketing campaign targeting. AI-powered insights also automate manual tasks, allowing teams to focus on strategic interactions rather than data entry.
- **Omnichannel engagement and conversational interfaces:** Businesses are meeting customers on their terms, whether via chat, social media, or voice assistants. CRMs of the future will integrate new channels effortlessly and use conversational AI to streamline interactions. ([_Source 4_](https://solutionsmetrix.com/article/top-crm-trends-2024/))
- **Deeper IoT integration for real-time engagement:** With the rise of IoT (smart devices, wearables, sensors), next-generation CRMs will sync with real-time data streams. ([_Source 3_](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html)) This will enable proactive customer service, automated triggers for maintenance or support, and personalized product recommendations based on real-world usage.

### CRM Software FAQs

### Most Popular FAQs

#### **Which CRM Software has the best reviews?**

Based on verified user ratings across thousands of reviews, these CRM platforms consistently earn top marks for overall satisfaction:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A widely adopted CRM known for its clean interface, cross-team collaboration tools, and strong alignment between sales and marketing workflows.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — An all-in-one platform built for agencies and small businesses, praised for its automation capabilities, multi-channel communication tools, and competitive pricing.
- [Close](https://www.g2.com/products/close/reviews) — A sales-focused CRM built for speed and simplicity, highly rated by outbound teams for its integrated calling, SMS, email, and intuitive lead management.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A pipeline-centric CRM recognized for its visual deal management, ease of use, and robust integration ecosystem.

#### **What is CRM software used for?**

CRM (Customer Relationship Management) software is a tool that helps businesses organize, track, and manage their interactions with leads, prospects, and customers in one centralized platform. At its core, CRM software solves the problem of scattered customer data by consolidating contact records, communication history, sales pipeline stages, and task management into a single system. Users across industries rely on CRM software to automate follow-up sequences, reduce manual data entry, manage deal pipelines, generate performance reports, and improve response times. Beyond basic contact management, modern CRM platforms increasingly incorporate email and SMS marketing, AI-powered assistants, chatbots, and workflow automation — making them the operational backbone of sales, marketing, and customer support teams alike.

#### **What is the best cloud-based CRM for the service industry?**

Cloud-based CRM tools built for service-oriented businesses prioritize scheduling, client communication, and workflow visibility. The following options earn strong marks from service industry users:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A cloud-native CRM that centralizes client outreach, deal tracking, and email sequences, making it a practical choice for service teams managing ongoing client relationships.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — A cloud-based platform popular with service-based agencies that need integrated appointment booking, reputation management, and automated client follow-up under one subscription.
- [OctopusPro](https://www.g2.com/products/octopuspro/reviews) — A field service management and CRM platform designed for mobile and on-site service businesses, offering ticketing, scheduling, and customizable workflow tracking.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A hosted CRM with strong pipeline visualization tools, activity reminders, and integration capabilities suited for service businesses managing multiple client engagements.

#### **What is the best CRM solution with marketing automation features?**

The strongest CRM platforms with embedded marketing automation go beyond basic contact management to support full campaign execution, lead nurturing, and cross-channel outreach. Top options include:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Offers tightly integrated sales and marketing tools including email sequences, deal tracking, and web visit tracking, with an interface designed for non-technical users.
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — A CRM and marketing automation platform built around flexible workflow builders, enabling businesses to automate complex multi-step email and SMS campaigns with conditional logic.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — An all-in-one platform that combines CRM, email, SMS, social media automation, funnel building, and AI voice agents, purpose-built for marketing agencies managing multiple clients.
- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — An affordable CRM suite that consolidates email marketing, contact management, landing page creation, and support ticketing in a single interface.

#### **What is the best CRM for beginners?**

New CRM users consistently prioritize ease of setup, guided onboarding, and an interface that doesn't require technical expertise. The following platforms earn high marks for accessibility among first-time CRM users:

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Frequently cited by new users for its intuitive visual pipeline, clean drag-and-drop interface, and short onboarding curve — users routinely describe going live within a day.
- [CRMOne](https://www.g2.com/products/crmone/reviews) — A straightforward CRM praised for quick setup and a responsive support team that helps new teams get organized with minimal friction.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — Known for its simple, navigable interface, extensive learning resources, and live webinars that help users new to CRM get up to speed quickly.
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — A lightweight CRM designed as an entry point into the Zoho ecosystem, offering pipeline management and contact organization with minimal setup complexity.

### Small Business FAQs

#### **What is the most affordable CRM software for SMBs?**

For small and medium-sized businesses, the best CRM at an affordable price point balances essential functionality with low total cost of ownership. These platforms consistently earn recognition from SMB users on a budget:

- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — One of the most cost-effective all-in-one platforms for small businesses, offering CRM, email marketing, and support features at a price point that rivals far more limited tools.
- [CRMOne](https://www.g2.com/products/crmone/reviews) — Frequently highlighted by SMB users for delivering core CRM and automation features at a price that competes favorably with enterprise-tier alternatives.
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — A purposefully lean and affordable CRM built for small teams, offering pipeline management, contact tracking, and the ability to scale into the broader Zoho ecosystem as needs grow.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — A moderately priced CRM that small businesses frequently choose for its clean UI, fast implementation, and value relative to more expensive mid-market platforms.

#### **What is the best CRM software for startups?**

Startups need a CRM that can be implemented quickly, scales with growth, and doesn't require a dedicated admin to maintain. These platforms are well-suited for early-stage teams, and you can explore the full [SMB CRM software](https://www.g2.com/categories/crm?segment=small-business) category on G2 for a complete view of top-rated options:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A popular choice among startups for its free tier, ease of use, and the ability to grow into more advanced sales and marketing automation as the team scales.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Startup founders and small sales teams frequently cite Pipedrive's visual pipeline and quick setup as a practical way to get deal tracking in place immediately.
- [Close](https://www.g2.com/products/close/reviews) — Built specifically for sales-first startups, Close consolidates calling, emailing, and SMS in one interface with a fast onboarding experience and no-bloat feature set.
- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — Startup users appreciate its low cost and all-in-one approach to managing contacts, automating outreach, and handling support tickets without adding additional tools.

#### **Which CRM software is the most user-friendly for startups?**

Ease of use is critical for lean startup teams where no one has the bandwidth for weeks of onboarding. Among the CRM platforms reviewed, these earn the highest usability marks from small-team users:

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Consistently cited for its visual, drag-and-drop pipeline and minimal learning curve, making it one of the most accessible CRMs for teams adopting their first dedicated sales tool.
- [CRMOne](https://www.g2.com/products/crmone/reviews) — Startup users highlight how quickly their teams got comfortable with the interface, with most reporting same-day or next-day adoption without formal training.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — Praised for a clean, distraction-free interface and a responsive support team that guides new users through setup and configuration challenges.
- [folk](https://www.g2.com/products/folk-folk/reviews) — A CRM built around a modern, Notion-inspired interface that resonates strongly with startup founders and small teams who find traditional CRMs overly complex.

#### **What is the best CRM for small teams in financial services?**

Financial services firms at the small business level need a CRM that can reliably track client accounts, log correspondence, and support compliance-adjacent record-keeping. You can browse the full [small business CRM software](https://www.g2.com/categories/crm?segment=small-business) landscape on G2 to compare options by industry:

- [Maximizer](https://www.g2.com/products/maximizer/reviews) — A CRM used by financial advisors and insurance professionals, valued for its robust contact-to-account lifecycle tracking, task scheduling for renewals, and detailed client record storage.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Widely used in financial services SMBs for managing client outreach, tracking deal pipelines, and aligning sales and marketing communication in a single platform.
- [Close](https://www.g2.com/products/close/reviews) — Used by small financial services sales teams for its speed of entry, multi-channel outreach, and streamlined lead management without unnecessary complexity.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Adopted by small financial services teams for its intuitive pipeline management and integration flexibility with quoting and productivity tools.

#### **What CRM tools are best suited for solo business owners and freelancers?**

Solo operators and freelancers need a CRM that's fast to set up, low-maintenance, and handles the essential tasks of contact management and follow-up without requiring a team to administer it. The following platforms see strong adoption among single-person operations, and you can explore the full [small business CRM](https://www.g2.com/categories/crm?segment=small-business) category for additional options:

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A top pick among freelancers and solo sales professionals for keeping deal pipelines organized without requiring daily admin overhead.
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — Built explicitly for solopreneurs and micro-businesses, prioritizing simplicity and a flat-rate pricing model that avoids the per-feature upgrade cycle common in larger platforms.
- [folk](https://www.g2.com/products/folk-folk/reviews) — A modern, lightweight CRM designed around relationship management that resonates strongly with founders and freelancers who rely heavily on LinkedIn and email for outreach.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — Solo users highlight Nutshell's ease of implementation and task-based reminders as core value drivers for staying organized without dedicated CRM support.

### Enterprise FAQs

#### **What is the best-rated CRM software for tech enterprises?**

Technology enterprises require a CRM with deep customization, scalable architecture, and strong developer ecosystems. These platforms earn the highest marks from enterprise tech buyers, and you can explore the full [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — The market's most recognized enterprise CRM, built for large tech organizations that require custom objects, complex automation, AI-driven sales assistance, and broad ecosystem integrations.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Increasingly adopted by mid-to-large tech companies for its accessible interface, cross-functional deal visibility, and tight alignment between marketing and sales data.
- [Creatio](https://www.g2.com/products/creatio/reviews) — A no-code-first CRM platform valued by enterprise tech teams for its powerful marketing suite, flexible workflow automation, and deep customization without requiring developer resources.
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — An enterprise-grade platform that combines CRM capabilities with ERP, finance, and inventory management, making it a strong fit for tech companies that need unified business operations.

#### **What is the most reliable CRM software tool for enterprises?**

Enterprise buyers prioritize uptime, data integrity, and consistent performance at scale. Among platforms with significant enterprise user bases in this review dataset, the following earn recognition for reliability:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Long the enterprise reliability benchmark, Salesforce is recognized for centralized data management, extensive uptime infrastructure, and a mature ecosystem of support and implementation partners.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise teams frequently cite HubSpot's consistent platform availability, predictable performance, and strong user permissions and admin controls.
- [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise users highlight Creatio's stability across large user deployments, noting its hosted and on-premise options and continuous platform enhancements as drivers of long-term confidence.
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — Trusted by enterprises for housing critical business data across CRM, financials, and operations in a single auditable system, with robust case-based support infrastructure.

#### **What is the best-reviewed CRM software for enterprise app integration?**

Integration depth is a top evaluation criterion for enterprise CRM buyers managing complex tech stacks. These platforms stand out for their integration ecosystems, and you can explore the [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for in-depth comparison:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Salesforce's AppExchange and native API infrastructure make it a top choice for enterprises requiring integration with ERP, marketing, service, and analytics platforms at scale.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise users praise HubSpot's native integrations and marketplace ecosystem for connecting sales data across business intelligence, email, and communication tools.
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — Recognized for strong third-party integrations including Salesforce and Zapier, making it a practical choice for enterprises embedding CRM and marketing automation into broader workflows.
- [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise reviewers highlight Creatio's flexible integration framework and no-code tooling as differentiators for connecting CRM processes with legacy and third-party systems.

#### **What is the best enterprise CRM for customer success teams?**

Customer success functions within enterprise organizations require a CRM layer that goes beyond pipeline management — one that tracks client health, onboarding progress, and renewal timelines. You can browse the full [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for a complete list of top-rated options:

- [Planhat](https://www.g2.com/products/planhat/reviews) — Purpose-built for enterprise customer success teams, Planhat manages the full post-sale lifecycle from onboarding through renewal with health scoring, timeline management, and proactive account planning tools.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise customer success teams use HubSpot for cross-department deal visibility and contact management, particularly in environments where CS and sales operate from shared data.
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Used by enterprise CS teams that need deep customization and integration to map complex customer journeys, connect service records, and track success metrics across accounts.
- [SuperOffice CRM](https://www.g2.com/products/superoffice-crm/reviews) — An enterprise CRM that centralizes account information, customer contracts, and support requests, earning high marks from administrators for its configurability and clean information architecture.

#### **What is the best enterprise CRM with AI capabilities?**

AI functionality in enterprise CRM has moved from differentiator to expectation, spanning predictive analytics, automated outreach, intelligent forecasting, and virtual sales assistants. The following platforms lead on AI maturity within the enterprise segment reviewed here, and you can explore the [enterprise CRM](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for the latest AI feature comparisons:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Salesforce's native AI layer, Einstein, delivers predictive lead scoring, automated data capture, and conversational AI for enterprise sales teams operating at scale.
- [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise users highlight Creatio's rapidly expanding AI capabilities integrated within its no-code workflow environment, enabling smarter automation without developer dependency.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — HubSpot has embedded AI across email tracking, deal predictions, and content assistance — features enterprise teams are actively incorporating into daily sales workflows.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — Reviewers in tech-oriented agencies highlight HighLevel's AI voice employee and AI-driven workflow features as a meaningful competitive advantage, particularly for teams managing high volumes of inbound and outbound communication.

### Sources

1. [73+ Sales Statistics To Achieve Business Targets in 2024](https://www.g2.com/articles/sales-statistics), G2
2. G2 reviews data: G2 reviews are sourced from verified software users and factor in satisfaction ratings, market presence, and real-time popularity data. Rankings in this guide are based on an analysis of G2 user reviews published within the last 12 months. For more details, read [G2’s full scoring methodology](https://documentation.g2.com/docs/research-scoring-methodologies).
3. [CRM technology trends](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html), SAP
4. [Keeping Up to Date with CRM Trends in 2025: Here’s What to Expect](https://solutionsmetrix.com/article/top-crm-trends-2024/)​, Solutions Metrix

Last Updated on 04/20/2026

_﻿Written and researched by&nbsp;_[_Blue Bowen_](https://research.g2.com/insights/author/blue-bowen)

_Reviewed and edited by&nbsp;_[_Sinchana Mistry_](https://www.linkedin.com/in/sinchana-mistry95/)