### Contents - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Creative Management Platforms Resources ##### Glossary Terms, Discussions, and Reports to expand your knowledge on Creative Management Platforms Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Creative Management Platforms Glossary Terms [![Hierarchy of Effects Theory](https://learn.g2.com/hubfs/G2CM_GI407_Glossary_Article_Images-%5BSocial_Profile%5D_V1a-1.png "Hierarchy of Effects Theory")](https://www.g2.com/glossary/hierarchy-of-effects-theory-definition) [Hierarchy of Effects Theory](https://www.g2.com/glossary/hierarchy-of-effects-theory-definition) The hierarchy of effects theory is a model showing how advertisers can adjust their messaging based on consumer readiness. Learn about the six stages. by Kelly Fiorini Explore our Technology Glossary Browse through dozens of terms to better understand the products you purchase and use everyday. [Find new features](https://www.g2.com/glossary) ## Creative Management Platforms Discussions 0 Question on: Bannerflow [What is Bannerflow?](/discussions/what-is-bannerflow) What is Bannerflow? Founded in 2010, Bannerflow is a cloud-based platform that enables in-house marketing teams to take control of their display advertising. Bannerflow offers CMP software that empowers teams to design, scale, publish, analyse, personalise, and optimise display campaigns. Trusted by leading brands including Telia, Three, and Shutterstock, Bannerflow continues to invest in innovative ways to help customers succeed in digital marketing. Get in touch with us to find out more about how Bannerflow’s technology can help you achieve better results from your display advertising. Answered: Ovidiu Mihai-Marginean on November 25, 2022 Comment deleted by user. Answered: Ovidiu Mihai-Marginean on November 25, 2022 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/what-is-bannerflow/comments/new?remote=true) 0 Question on: Innovid [What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?](/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one) We receive multiple credits for the same month and campaign, and we don't have an option of clubbing them together and reconciling. We instead have to go one by one. What is the best solution, or do we have any update coming in for this. If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way to adjust future months in the delivery tab. It recalculates the impressions either as a bulk to the following up, or you can apply to the remaining months. This is also a good time to reach out to your supplier and ask why they under delivered and get a commitment from the supplier to deliver as ordered. If your campaign is set up in a way that you don't require approval for changes that does not affect overall budget, then you are good to go. It is always a good idea to spend all of the budget rather then getting credit. The backend finance does not like those type of credits and debits. If you need to apply the credit to other campaigns, it is best to wait until the campaign ends. The finance/accounting can be difficult if you are are constantly adjusting the total amount month per month per supplier. So, the goal is to spend as per budget and if you need to, apply under delivery to future months. Worse case scenario, you can update the total amount at the closing of the campaign. SO, SET YOUR CLIENT'S EXPECTATION. Once the budget is committed to a campaign, they will only be able to reallocate to a difference campaign after the campaign closes. Of course, there is always a way to take the monthly credits and apply to different campaigns, but this is NOT IDEAL. I hope this helps. Answered: Ram Teodosio on August 6, 2021 [Your answer](/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one/comments/new?remote=true) 0 Question on: Smartly [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) While there are many additional campaign optimization features on smartly, which one can most effectively be used for live campaign (automated) optimization. Here are some great ways to optimize Facebook traffic campaigns in Smartly.io: 1. Predictive Budget Allocation with Budget Pools allows for you to have a set Traffic metric to optimize towards across multiple campaigns together 2. Stop-loss can be used as a trigger for CPC so that ads get automatically turned off when costs are too high 3. Ad Rotation can run based on CPC performance to keep ads fresh 4. Edit bids in bulk for any ad sets with Manual Bidding turned on Bonus: Use our flexible reporting as well as Ad Ranking to visually identify the best and worst Traffic-driving units to allow for quicker manual optimizations to be made. Answered: Jeff Cohn on October 12, 2021 [Your answer](/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/creative-management-platforms/resources) - [1](/categories/creative-management-platforms/resources) - 2 - [3](/categories/creative-management-platforms/resources?discussions_page=3) - [4](/categories/creative-management-platforms/resources?discussions_page=4) - [5](/categories/creative-management-platforms/resources?discussions_page=5) - [6](/categories/creative-management-platforms/resources?discussions_page=6) - … - [12](/categories/creative-management-platforms/resources?discussions_page=12) - [13](/categories/creative-management-platforms/resources?discussions_page=13) - [Next ›Next ›](/categories/creative-management-platforms/resources?discussions_page=3) ## Creative Management Platforms Reports Mid-Market Grid® Report for Creative Management Platforms Summer 2026 G2 Report: Grid® Report Grid® Report for Creative Management Platforms Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Creative Management Platforms Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Creative Management Platforms Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Creative Management Platforms Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Creative Management Platforms Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Creative Management Platforms Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Creative Management Platforms Spring 2026 G2 Report: Grid® Report Grid® Report for Creative Management Platforms Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Creative Management Platforms Spring 2026 G2 Report: Momentum Grid® Report