# Best Conversation Intelligence Software - Page 82

  *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

   Conversation intelligence software records, transcribes, and analyzes sales conversations across calls, video meetings, and other customer touchpoints. By analyzing real sales conversations using artificial intelligence (AI) and natural language processing (NLP), conversation intelligence software can identify keywords and topics so users can quickly jump to those points in the recording rather than listening to the entire call.

Conversation intelligence software analyzes insights from sales conversations to identify buyer intent, deal risks, competitor mentions, and coaching opportunities, allowing leaders to extract and review these insights to turn real conversation data into actionable guidance. By transcribing and analyzing sales calls, conversation intelligence software helps sales teams understand potential buyers, improve sales rep effectiveness, ensure compliance, and drive sales efforts.

In addition to calls, many of these platforms can also analyze insights from emails and text messages to identify key signals, customer sentiment, and engagement trends. Conversation intelligence platforms often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm) to enable seamless data sharing and workflow automation for capturing, logging, and tracking sales conversations.

Conversation intelligence software differs from [AI note-taking software](https://www.g2.com/categories/ai-note-taking-software), which captures, transcribes, organizes, and summarizes information from meetings. Conversation intelligence software goes further by analyzing recorded conversations to identify patterns, trends, and actionable insights that help revenue teams improve performance and decision-making.

[Sales coaching software](https://www.g2.com/categories/sales-coaching) is a related software product that generally offers conversation intelligence capabilities. However, it focuses less on analyzing the transcription and text of a call and more on the language, cadence, and technique of the sales representative. Additionally, sales coaching software provides separate features that allow sales representatives to view and organize sales deals in the pipeline easily.

To qualify for inclusion in the Conversation Intelligence category, a product must:

- Automatically capture and transcribe sales calls into text and data that can be searched, analyzed, and shared across teams
- Analyze human-to-human interactions from calls and meetings to surface meaningful insights such as key topics, themes, customer intent, or interaction patterns
- Generate conversation summaries and actionable insights to help identify important moments, next steps, or performance improvement opportunities
- Deliver analytics and reporting on call-level conversation metrics such as call duration, trends, and customer interaction





## Best Conversation Intelligence Software At A Glance

- **Leader:** [Gong](https://www.g2.com/products/gong/reviews)
- **Highest Performer:** [Spiky](https://www.g2.com/products/spiky/reviews)
- **Easiest to Use:** [Balto](https://www.g2.com/products/balto/reviews)
- **Top Trending:** [Nooks](https://www.g2.com/products/nooks/reviews)
- **Best Free Software:** [Fathom](https://www.g2.com/products/fathom-video/reviews)


---

**Sponsored**

### Fathom

Fathom is the #1-rated AI meeting partner that captures what matters and turns every conversation into clear, actionable outcomes. It surfaces decisions, makes every meeting searchable, and syncs insights directly into CRM and productivity tools – eliminating manual work. Named to G2’s 2026 Best Software Awards Top 100, and recognized by HubSpot as its 2025 Most Used App of the Year, Fathom is trusted by hundreds of thousands of companies worldwide to help individuals stay focused, teams stay aligned, and organizations move faster.



[Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1567&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=156120&secure%5Bresource_id%5D=1567&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fconversation-intelligence%3Fpage%3D82&secure%5Btoken%5D=8221bfc42cecec5b7e8794c2c3cc85ca769d0b40a51cff6b64ef0693fa4778e4&secure%5Burl%5D=https%3A%2F%2Ffathom.video%2Fpricing&secure%5Burl_type%5D=paid_promos)

---



## Parent Category

[Sales Acceleration Software](https://www.g2.com/categories/sales-acceleration)



## Related Categories

- [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)
- [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)
- [Speech Analytics Software](https://www.g2.com/categories/speech-analytics)



---

## Buyer Guide

### What You Should Know About Conversation Intelligence Software

### Conversation Intelligence software buying insights at a glance

[Conversation intelligence software](https://www.g2.com/categories/conversation-intelligence) enables organizations to capture, analyze, and operationalize customer conversations across sales, support, and customer success. As selling motions grow more complex, manual notes and anecdotal deal updates create inconsistency and blind spots. A dedicated conversation intelligence platform centralizes call data, surfaces insights, and applies consistent review standards, enabling execution to scale beyond individual representatives.

Based on the G2 reviews, companies most often adopt conversation intelligence tools to reduce manual documentation, improve coaching consistency, and gain clearer visibility into deal health. The overall sentiment is very strong, with an average rating of 4.72/5 and a 9.45/10 likelihood to recommend, indicating that conversation intelligence software is increasingly viewed as a core revenue workflow. Common use cases include searchable call libraries for onboarding and coaching, automated summaries and action items, and structured call reviews to identify risk and missed discovery.

Buyers evaluating conversational intelligence software tend to prioritize ease of use and workflow integration alongside governance. Reviews highlight that these tools are lightweight enough for daily adoption (ease of use averages 6.71/7), but deliver the most value when teams standardize how conversations are reviewed and acted on. Pricing is generally perceived as mid-market, with ROI tied to time savings, faster rep ramp, stronger coaching, and more consistent deal execution.

### Top 5 FAQs from software buyers:

- What features should I prioritize when evaluating conversation intelligence software?
- How do conversation intelligence platforms integrate with CRM and video conferencing tools?
- What kind of ROI do teams typically see from conversational intelligence software?
- What are the key differences between leading Conversation Intelligence systems?
- How long does it usually take to implement a conversation intelligence platform?

G2’s top-rated Conversation Intelligence software, based on verified G2 reviews, includes [Fathom](https://www.g2.com/products/fathom-video/reviews), [Substrata](https://www.g2.com/products/substrata-substrata/reviews), [Gong](https://www.g2.com/products/gong/reviews), [Salesforce Sales Cloud](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews), and [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews). ([Source 2](https://www.g2.com/reports))

### What are the top-reviewed Conversation Intelligence on G2?

Below are the **five most-reviewed products in your uploaded dataset** :

[Gong](https://www.g2.com/products/gong/reviews)

- Number of Reviews: 5,351
- Satisfaction: 100
- Market Score: 95
- G2 score: 97

[**Salesforce Sales Cloud**](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews)

- Number of Reviews: 1,376
- Satisfaction: 74
- Market Score: 99
- G2 score: 87

[Fathom](https://www.g2.com/products/fathom-video/reviews)

- Number of Reviews: 2,283
- Satisfaction: 100
- Market Score: 66
- G2 score: 83

[HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)

- Number of Reviews: 1,030
- Satisfaction: 58
- Market Score: 91
- G2 score: 75

[Substrata](https://www.g2.com/products/substrata-substrata/reviews)

- Number of Reviews: 402
- Satisfaction: 98
- Market Score: 50
- G2 score: 74

Satisfaction reflects user-reported ratings across various factors, including ease of use, feature fit, and quality of support. ([Source 2](https://www.g2.com/reports))

Market Presence scores are calculated based on review volume, third-party signals, and overall market visibility. ([Source 2](https://www.g2.com/reports))

G2 Score is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Conversation Intelligence?

#### Feedback Pros: What Users Consistently Appreciate

- **Improved deal visibility and forecast accuracy for finance leaders**
- **_“_** _Being in the role of Finance Director, I find sub-strata to be an extremely useful tool for my work as it enables me to assess deal communications, evaluate Risk Signals track Buyer Intent and to assist me with Forecasting, allowing me to complete these tasks more efficiently, effectively and with greater accuracy.__” - _ [_Robert T._](https://www.g2.com/products/substrata-substrata/reviews/substrata-review-12105185)_, Substrata Review_
- **Exceptional accuracy and value, even across diverse accents**
- _“__I have used several other note-taking tools, but in my opinion, none of them come close to Fathom. What makes it even better is that it’s free, which I find incredible. The accuracy of the output it produces impressed me so much that I upgraded to the premium version without any hesitation. One of the standout features for me is that it works well with Indian accents, even when they are quite strong, something that other note-taking tools often struggle with.”_ _-_ [_Jayanth S._](https://www.g2.com/products/fathom-video/reviews/fathom-review-12169452)_, Fathom Review_
- **Searchable transcripts that highlight key moments for coaching and QA**
- _“__I find Gong incredibly valuable because it records my sales calls for later review, which is essential for referencing back to conversations and training purposes. This feature allows me to concentrate on actively listening and engaging in conversations with prospects without the distraction of taking detailed notes. I also love the ability to search for specific words and be taken to the exact moment in a conversation, dramatically decreasing the time it takes to act on items from a call. The integration with my company's SSO made logging in a seamless process, contributing to a smooth setup experience.”_ _-_ [_Ellie S._](https://www.g2.com/products/gong/reviews/gong-review-11980050)_, Gong Review_

#### Cons: Where Many Platforms Fall Short

- **High costs and a challenging onboarding experience**
- _“Gong has high cost, and this includes the general platform fees, and other user licensing. The onboarding process is complex, with high adoption costs and struggles.” -_ [_Graziana C._](https://www.g2.com/products/gong/reviews/gong-review-12126874)_, Gong Review_
- **Initial setup complexity, offset by strong long-term value**
- _“ __At first, integrating Substrata into our existing systems required some of technical patience. The platform is feature rich, which is great, but it took a few sessions for my team to get fully comfortable. That I said, their support resources are strong, and once you’re familiar, it becomes an essential part of daily workflow.__ ” -_ [_Justin F._](https://www.g2.com/products/substrata-substrata/reviews/substrata-review-11244441)_, Substrata Review_
- **Limited organization and sharing controls for meeting records**
- _“My main concern with Fathom is the inability to tap on items and organize them into folders. With the range of meetings we have, it can be challenging to locate what I need, especially if I haven't named something clearly. A folder feature would be extremely helpful for keeping things more organized. Additionally, it would be beneficial if there were an option to automatically share the meeting with participants, or at least make this feature available. Sometimes we hold impromptu meetings, and unless someone is specifically invited, they miss out on the feedback from the meeting.” -_ [_Aqeelah R._](https://www.g2.com/products/fathom-video/reviews/fathom-review-11911540)_, Fathom Review_

### My Expert Takeaway on Conversation Intelligence Software

Based on G2 reviews, conversation intelligence software delivers the most value when teams treat it as an operational discipline rather than a passive recording tool. High-performing organizations establish clear ownership over call review standards, coaching criteria, and data hygiene early in the rollout. This foundation helps teams move beyond basic transcription and consistently apply insights across sales, revenue, and customer-facing roles.

Teams that achieve the strongest outcomes with a conversation intelligence platform tend to strike a balance between automation and human oversight. While AI-generated summaries, highlights, and action items create meaningful time savings, reviewers consistently indicate that accuracy and context matter most in high-stakes moments. As a result, top teams implement structured review workflows, especially for late-stage deals, renewals, and regulated conversations, so insights are validated and acted on, not just captured.

For buyers evaluating Conversation Intelligence systems, a recurring theme across reviews of growth-stage and enterprise companies is the need to scale insights without adding friction. The most effective conversational intelligence software integrates tightly with [CRM](https://www.g2.com/categories/crm), enablement, and forecasting workflows, reducing manual handoffs and reinforcing consistent behaviors. In these environments, success depends less on feature depth alone and more on how seamlessly conversation data supports coaching, execution, and revenue predictability over time.

### Conversation Intelligence Software FAQs

#### What is conversation intelligence software?

Conversation intelligence software records and transcribes calls (often sales meetings) and then analyzes them to surface insights, such as key topics, action items, and coaching moments. Teams use it to improve rep performance, standardize discovery, and reduce manual note-taking. In practice, it becomes a searchable call library that supports onboarding, deal review, and quality assurance, especially when integrated into CRM and enablement workflows.

#### What is an example of conversational intelligence?

A common example is automatically capturing a sales call, generating a transcript, highlighting objections, and summarizing next steps, then routing those outputs to the account record and the rep’s follow-up workflow. Managers can later search for specific topics (such as pricing, competitor mentions, or integration concerns) across calls to coach consistently. The “intelligence” comes from turning raw conversations into structured, reusable signals.

#### What are conversational AI platforms?

Conversational AI platforms are typically systems that let businesses build and run AI-driven conversations (like chatbots or voice agents) for customer support, lead qualification, or task completion. They focus on interacting with users in real time. Conversation intelligence tools, by contrast, focus on analyzing human-to-human conversations after (or during) meetings to improve coaching, documentation, and business outcomes.

#### What is the best conversational AI tool?

The best conversational AI tool depends on your job-to-be-done. For sales coaching and pipeline inspection, [Gong](https://www.g2.com/products/gong/reviews) and [Chorus by ZoomInfo](https://www.g2.com/products/chorus-by-zoominfo/reviews) stand out for deal insights and CRM alignment. For lightweight note automation, [Fireflies.ai](https://www.g2.com/products/fireflies-ai/reviews) and [Avoma](https://www.g2.com/products/avoma/reviews) excel in speed and usability. In regulated environments, governance and data controls matter most. Always test 3-5 tools on real calls before making a commitment.

### Sources

1. [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
2. [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Julie Jung](https://research.g2.com/insights/author/julie-jung)

**Last updated on: January 9, 2026**