# Best Consumer Insights Platforms for Medium-Sized Businesses

  *By [Ayushi Mahato](https://research.g2.com/insights/author/ayushi-mahato)*

   Products classified in the overall Consumer Insights Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Consumer Insights Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Consumer Insights Platforms category.

In addition to qualifying for inclusion in the Consumer Insights Platforms category, to qualify for inclusion in the Medium-Sized Business Consumer Insights Platforms category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.





## Category Overview

**Total Products under this Category:** 56


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,300+ Authentic Reviews
- 56+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



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---

## Top-Rated Products (Ranked by G2 Score)
### 1. [GWI](https://www.g2.com/products/gwi/reviews)
  GWI is a global human insights platform used by brands and agencies to make confident, defensible decisions. Powered by 35+ billion consumer data points and 2M+ annual surveys, it replaces guesswork with evidence, so strategies stand up to scrutiny, not just opinion. With 15+ years of insight expertise, GWI helps marketing, research, and sales teams turn consumer and audience insights into action. Teams can understand audiences, compare markets, and validate strategy - with accurate, representative data spanning 50+ markets. By providing consistent audience insights across key consumer categories including, gaming, sport and finance, GWI enables teams to become true audience experts and spot emerging industry trends early. That’s made practical through our platform features like Charts and Dashboards that make complex consumer research easy to explore and explain. While, Agent Spark, GWI’s AI-powered insights analyst, turns trusted consumer insights into instant, explainable answers. Built on real, verified data - not scraped or synthetic sources - GWI supports both ongoing insight needs and business questions. Trusted by leading global brands and agencies, it delivers insights you can defend, share, and stand behind.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 184


**Seller Details:**

- **Seller:** [GWI](https://www.g2.com/sellers/gwi)
- **Company Website:** https://www.gwi.com/
- **Year Founded:** 2009
- **HQ Location:** London, England
- **Twitter:** @gwidotcom (15,698 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2515651/ (774 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Market Research
  - **Company Size:** 44% Mid-Market, 29% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (65 reviews)
- Audience Analysis (51 reviews)
- Insights Discovery (40 reviews)
- Customer Support (29 reviews)
- Artificial Intelligence (17 reviews)

**Cons:**

- Inaccuracy (11 reviews)
- Limited Data (10 reviews)
- Filtering Issues (8 reviews)
- Search Functionality (8 reviews)
- Learning Curve (7 reviews)

### 2. [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews)
  Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the foundational research tool for building, launching, and analyzing survey research. With CoreXM, you can bring siloed or outsourced operations into a holistic, end-to-end platform for all insights that you are looking to gather and act upon. Featuring capabilities and solutions for every department, CoreXM helps you to reach your audiences wherever they are, ensuring you get insights faster than ever before. You can even create your own projects, or use projects designed by Qualtrics experts — for brand, customer insights, product research or employee experience — so you can take action where it’s needed most. With Qualtrics CoreXM, you enable everyone to capture, analyze and share actionable insights and use them to identify or improve existing products, services and experiences. It’s time to increase your experience data efficiency with the world’s most flexible solution for modern-day research and feedback. 1) Focus on the right outcomes Empower every decision with predictive insights and AI-powered recommendations to take the right actions and improve experiences. This includes AI-driven text analytics to understand open-ended feedback at scale, reporting for each stakeholder, and plenty more. 2) Sophisticated research made simple Create, customize, and modify any research project in minutes with a point-and-click UI, PhD-backed methodologies, and a robust library of more than 100 question types and templates designed by survey scientists. All ready to use, with no coding required, ever. 3) Drive speed and agility Scale access to experience insights across the organization with purpose-built solutions, workflows, and easy collaboration. Add to that a flexible platform with unmatched integrations into the systems your organization already uses. 4) Save time and money Standardize your research on a single platform to build out a comprehensive system of record for all your respondent data. Become a research expert with AI that does the heavy lifting for you, offering recommendations to improve survey quality and compatibility. 5) Consolidate and streamline research Through one unified system that connects and centralizes everyone’s ability to listen, understand and act on feedback and experience opportunities, delve deeper into data, design personal experiences at scale, and drastically increase research efficiency. 6) Reduce risk exposure Featuring unbeatable enterprise-grade security, compliance and governance functionality, Qualtrics CoreXM is GDPR, HITRUST, ISO 27001 certified and FedRAMP compliant. 7) Expand your bandwidth with experts on demand Make your data work harder for you. Enlist our Research Services and network of partners for support with design, analytics, reporting and respondent sourcing. Plus, thanks to a fully flexible engagement model, use us as much, or as little, as you need. \* Key Qualtrics CoreXM product features - Expert designed templates - Drag-and-drop survey builder - Automated XM Solutions - Customizable survey themes - Full collaboration tools - Advanced survey logic - Quota management - Built-in, AI-driven methodology and question quality analysis (ExpertReview) - AI-powered analytics and intelligence (Stats iQ & Text iQ) - Crosstabs - REST API access for system integration - SMS distribution - WCAG 2.0 compliant - Email and chat support \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the technology platform that organizations use to collect, manage and act on experience data, also called X-data. The Qualtrics XM Platform is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business — customer, product, employee, and brand — on one platform. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics CustomerXM Hear every customer’s voice, fix every broken experience, and increase customer loyalty and spend. Featuring the ultimate listening engine, as well as predictive intelligence and analytics, and full closed-loop actioning capabilities, Qualtrics CustomerXM enables you to go beyond measurement and drive action throughout the organization. https://www.g2.com/products/qualtrics-customer-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics ProductXM Bring your customers into product development with Qualtrics ProductXM. Seek out and solve broken product experiences, all with one system of action for everything from market assessment and concept testing to pricing and packaging. https://www.qualtrics.com/product-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics EmployeeXM Gather continuous feedback from every employee experience to take the right actions to impact engagement, talent planning, productivity and innovation. With Qualtrics EmployeeXM, empower everyone in your organization to take actions that put your people first. This includes AI-driven analytics and IO psychology-based decision tools, guided manager action planning, real-time automated workflows and much more. https://www.g2.com/products/qualtrics-employee-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics BrandXM Don’t just track your brand’s past — get the keys to increase market share and acquire customers faster than ever before. With Qualtrics Brand Experience Management (BrandXM), empower your organization with world-class technology and trusted methodologies and expert guidance so you can stay ahead of the competition, both now and in the future. Featuring both holistic brand performance tools, real-time market insights, automated alerts, and adaptable surveys, you can quickly craft data-driven brand strategies based on proven approaches. https://www.qualtrics.com/brand-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics DesignXM Uncover market trends, changing behaviors, and unmet needs, and then take the right actions to design the experiences people want next. Qualtrics DesignXM is an advanced market research solution that combines experience feedback, sophisticated research methodologies, and analytics in a single platform. With real-time insights, and automated actions embedded into every business workflow, DesignXM gives everyone the tools to create experiences that power breakthrough products and services. https://www.qualtrics.com/design-xm/


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 2,911


**Seller Details:**

- **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics)
- **Company Website:** https://www.qualtrics.com
- **Year Founded:** 2002
- **HQ Location:** Provo, UT
- **Twitter:** @Qualtrics (42,181 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,019 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Student, Research Assistant
  - **Top Industries:** Higher Education, Education Management
  - **Company Size:** 45% Enterprise, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (295 reviews)
- Survey Creation (245 reviews)
- Features (108 reviews)
- Intuitive (98 reviews)
- Ease of Creation (81 reviews)

**Cons:**

- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)
- Learning Curve (52 reviews)
- Limited Customization (47 reviews)
- Pricing Issues (46 reviews)

### 3. [Suzy](https://www.g2.com/products/suzy/reviews)
  Suzy is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud. Suzy’s suite of products allows you to conduct robust and iterative research — efficiently and at scale.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 135


**Seller Details:**

- **Seller:** [Suzy](https://www.g2.com/sellers/suzy-32cd8b78-aaf4-4ec9-89d2-b591981daa8a)
- **Company Website:** https://suzy.com/
- **Year Founded:** 2017
- **HQ Location:** New York, NY
- **Twitter:** @AskSuzyBiz (13,737 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/asksuzy/ (243 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Consumer Goods, Marketing and Advertising
  - **Company Size:** 42% Mid-Market, 31% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (19 reviews)
- Helpful (13 reviews)
- Insights (12 reviews)
- Customer Support (8 reviews)
- Survey Creation (8 reviews)

**Cons:**

- Limited Customization (5 reviews)
- Survey Issues (5 reviews)
- Complexity (4 reviews)
- Limited Audience Diversity (3 reviews)
- Limited Features (3 reviews)

### 4. [Forsta](https://www.g2.com/products/forsta/reviews)
  Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, serves organizations across a variety of industries including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 297


**Seller Details:**

- **Seller:** [Forsta](https://www.g2.com/sellers/forsta)
- **Year Founded:** 1990
- **HQ Location:** London, United Kingdom
- **Twitter:** @Forstaglobal (845 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/forstainfo/ (485 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Project Manager, Manager
  - **Top Industries:** Market Research, Management Consulting
  - **Company Size:** 43% Mid-Market, 29% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Insights (4 reviews)
- Customization (3 reviews)
- Data Analysis (3 reviews)
- Efficiency Improvement (3 reviews)

**Cons:**

- Limited Options (3 reviews)
- Poor Performance (3 reviews)
- Time-Consuming (3 reviews)
- Delay Issues (2 reviews)
- Expensive (2 reviews)

### 5. [Attest](https://www.g2.com/products/attest/reviews)
  Understand the 'why' and 'what’s next' for your customers. Attest is an enterprise-grade platform for qualitative and quantitative research. One platform to deeply understand your current customers, future consumers or both side-by-side. Simple to launch surveys, data storytelling and dedicated experts to help you every step of the way. - Simple and transparent pricing No hidden fees – no matter who or where your audience is we have one flat audience cost. - Multi-market insights with local nuance Access insights from 59 countries with fully localised and translated surveys, across 70 languages. Compare regional groups side by side. - No extra cost for the support you need Our industry-leading team of experts are always on hand for everything from survey setup best practice, to support in identifying key trends in your data. - Data Storytelling Discover, craft and share data stories with automated analysis tools, custom charts and interactive Boards. - Industry-leading data quality methods We truly care about the quality of your insights. Our sophisticated data training and algorithms are designed to eliminate noise and provide high quality results. - Bespoke insights for your brand Plug and play with survey templates and pre-set audiences, or create your ideal setup with fully customisable audiences. No omnibus research or sharing insights. Attest is your end-to-end consumer research platform that prioritises data quality, tailored research and robust insights so you always have the confidence in your decisions.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 150


**Seller Details:**

- **Seller:** [Attest](https://www.g2.com/sellers/attest)
- **Company Website:** https://www.askattest.com
- **Year Founded:** 2015
- **HQ Location:** London
- **Twitter:** @AskAttest (1,431 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/attest-technologies-limited/ (117 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Food & Beverages
  - **Company Size:** 53% Mid-Market, 28% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (17 reviews)
- Survey Creation (10 reviews)
- Customer Support (9 reviews)
- Helpful (8 reviews)
- Intuitive (8 reviews)

**Cons:**

- Pricing Issues (6 reviews)
- Survey Issues (6 reviews)
- Survey Limitations (4 reviews)
- Expensive (3 reviews)
- Time-consuming Processes (3 reviews)



## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Survey Software](https://www.g2.com/categories/survey)
- [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management)
- [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)
- [User Research Tools](https://www.g2.com/categories/user-research)
- [Consumer Video Feedback Software](https://www.g2.com/categories/consumer-video-feedback)
- [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)