# Best Connected TV (CTV) Advertising Platforms - Page 9

## How Many Connected TV (CTV) Advertising Platforms Products Does G2 Track?

**Total Products under this Category:** 49

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Connected TV (CTV) Advertising Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,100+ Authentic Reviews
- 49+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Connected TV (CTV) Advertising Platforms
 ![G2 Grid® for Connected TV (CTV) Advertising Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=1183475&focus%5B%5D=23359&focus%5B%5D=5010&focus%5B%5D=10731&focus%5B%5D=3026)

Highlighted products: StackAdapt, The Trade Desk, Vibe, MNTN Performance TV, Extreme Reach, Simpli.fi, Viant Technology, and AdRoll.

Underlying data: [Grid® JSON](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=mntn-performance-tv&focus%5B%5D=extreme-reach&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1009394&secure%5Bchosen_at%5D=2026-08-01T23%3A52%3A01Z&secure%5Bdisplayable_resource_id%5D=280&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bplacement_resource_ids%5D%5B%5D=289&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=1009394&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fconnected-tv-ctv-advertising-platforms%3Fpage%3D9&secure%5Btoken%5D=a32f586ea93e095ae5f68ce4ebafeadf0fa7b24e039a25b0bd73b1128cbb2823&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dvideo_advertising&secure%5Burl_type%5D=custom_url)

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[Browse Connected TV (CTV) Advertising Platforms Themes](/categories/connected-tv-ctv-advertising-platforms/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 9, 2024

Connected TV (CTV) advertising platforms facilitate the delivery and management of content on Connected TV (CTV) devices for advertising purposes. These devices include TVs connected to the internet, external devices that connect to a TV, or other streaming devices that enable the consumption of digital content.

For advertisers, CTV ad platforms offer advanced targeting and measurement capabilities that significantly enhance the effectiveness of streaming TV advertising. These features allow for precise audience segmentation and real-time performance tracking, making CTV advertising a highly effective tool for optimizing performance marketing campaigns.

By leveraging these sophisticated tools, advertisers can achieve more accurate targeting, improved engagement rates, and a better overall return on investment (ROI).

These platforms integrate with existing [CRM software](https://www.g2.com/categories/crm) as well as the tools used to serve and publish ads like [data management platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) and [demand side platforms (DSP)](https://www.g2.com/categories/demand-side-platform-dsp).

They also include personalization capabilities that were previously found in standalone [personalization software](https://www.g2.com/categories/personalization), making it an effective advertising tool.

To qualify for inclusion in the Connected TV (CTV) Advertising category, a product must:

- Allow advertising on any device that is capable of streaming (TV, smartphone, desktop, etc.)
- Provide integrations to support a variety of advertising content and inventory formats like video, interactive, and display ads
- Integrate with ad tech systems (ad networks, DMPs, DSPs) to optimize and manage campaigns
- Offer current performance analytics like clicks, impressions, conversions, etc.
- Allow segmented targeting to ensure ads reach appropriate personas

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