# Best Connected TV (CTV) Advertising Platforms - Page 7

## How Many Connected TV (CTV) Advertising Platforms Products Does G2 Track?

**Total Products under this Category:** 49

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Connected TV (CTV) Advertising Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,100+ Authentic Reviews
- 49+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Connected TV (CTV) Advertising Platforms
 ![G2 Grid® for Connected TV (CTV) Advertising Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=1183475&focus%5B%5D=23359&focus%5B%5D=5010&focus%5B%5D=10731&focus%5B%5D=3026)

Highlighted products: StackAdapt, The Trade Desk, Vibe, MNTN Performance TV, Extreme Reach, Simpli.fi, Viant Technology, and AdRoll.

Underlying data: [Grid® JSON](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=mntn-performance-tv&focus%5B%5D=extreme-reach&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll)

**Sponsored**

### Teikametrics

Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1009394&secure%5Bchosen_at%5D=2026-08-01T14%3A41%3A00Z&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=1009394&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fconnected-tv-ctv-advertising-platforms%3Fpage%3D7&secure%5Btoken%5D=80f76c0b94f3372d2e7bc19058b35ba004808a8d09168bd34c921011720ff5d1&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url)

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[Browse Connected TV (CTV) Advertising Platforms Themes](/categories/connected-tv-ctv-advertising-platforms/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 9, 2024

Connected TV (CTV) advertising platforms facilitate the delivery and management of content on Connected TV (CTV) devices for advertising purposes. These devices include TVs connected to the internet, external devices that connect to a TV, or other streaming devices that enable the consumption of digital content.

For advertisers, CTV ad platforms offer advanced targeting and measurement capabilities that significantly enhance the effectiveness of streaming TV advertising. These features allow for precise audience segmentation and real-time performance tracking, making CTV advertising a highly effective tool for optimizing performance marketing campaigns.

By leveraging these sophisticated tools, advertisers can achieve more accurate targeting, improved engagement rates, and a better overall return on investment (ROI).

These platforms integrate with existing [CRM software](https://www.g2.com/categories/crm) as well as the tools used to serve and publish ads like [data management platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) and [demand side platforms (DSP)](https://www.g2.com/categories/demand-side-platform-dsp).

They also include personalization capabilities that were previously found in standalone [personalization software](https://www.g2.com/categories/personalization), making it an effective advertising tool.

To qualify for inclusion in the Connected TV (CTV) Advertising category, a product must:

- Allow advertising on any device that is capable of streaming (TV, smartphone, desktop, etc.)
- Provide integrations to support a variety of advertising content and inventory formats like video, interactive, and display ads
- Integrate with ad tech systems (ad networks, DMPs, DSPs) to optimize and manage campaigns
- Offer current performance analytics like clicks, impressions, conversions, etc.
- Allow segmented targeting to ensure ads reach appropriate personas

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