# Meilleur Fournisseurs de données d'intention d'achat ## How Many Fournisseurs de données d'intention d'achat Products Does G2 Track? **Total Products under this Category:** 99 ### Category Stats (Aug 2026) - **Average Rating:** 4.57/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Diginius Insight (+3.71%) - Among all products in this category, Diginius Insight recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank Fournisseurs de données d'intention d'achat Products? **Pourquoi vous pouvez faire confiance aux classements de logiciels de G2:** - 30 Analystes et experts en données - 53,400+ Avis authentiques - 99+ Produits - Classements impartiaux Les classements de logiciels de G2 sont basés sur des avis d'utilisateurs vérifiés, une modération rigoureuse et une méthodologie de recherche cohérente maintenue par une équipe d'analystes et d'experts en données. Chaque produit est mesuré selon les mêmes critères transparents, sans placement payant ni influence du vendeur. Bien que les avis reflètent des expériences utilisateur réelles, qui peuvent être subjectives, ils offrent un aperçu précieux de la performance des logiciels entre les mains de professionnels. Ensemble, ces contributions alimentent le G2 Score, une manière standardisée de comparer les outils dans chaque catégorie. ## G2 Grid® for Fournisseurs de données d'intention d'achat ![G2 Grid® for Fournisseurs de données d'intention d'achat plotting products by satisfaction and market presence](https://www.g2.com/fr/categories/buyer-intent-data-providers/grids.png?focus%5B%5D=577&focus%5B%5D=1679&focus%5B%5D=4228&focus%5B%5D=55370&focus%5B%5D=408&focus%5B%5D=90225&focus%5B%5D=2831&focus%5B%5D=67456) Highlighted products: GTM Workspace - Powered by ZoomInfoetG2 Marketing Solutionset6sense Revenue Marketinget6sense Sales IntelligenceetLinkedIn Sales NavigatoretQualifiedetLead ForensicsetSeamless (formally Seamless.AI). Underlying data: [Grid® JSON](https://www.g2.com/fr/categories/buyer-intent-data-providers/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=g2&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=6sense-sales&focus%5B%5D=linkedin-sales-navigator&focus%5B%5D=qualified&focus%5B%5D=lead-forensics&focus%5B%5D=seamless-formally-seamless-ai) **Sponsored** ### TriNet TriNet est un leader de confiance dans l'industrie des organisations professionnelles d'employeurs (PEO) depuis plus de 30 ans, fournissant des solutions RH complètes spécifiquement adaptées aux petites et moyennes entreprises. Cette longévité sur le marché reflète une expertise approfondie et un bilan éprouvé d'aide aux entreprises pour rationaliser leurs fonctions de ressources humaines, atténuer les risques et améliorer la satisfaction des employés. TriNet aide à simplifier les défis RH complexes en offrant une plateforme unifiée qui intègre le traitement de la paie, l'administration des avantages sociaux, l'atténuation des risques et le soutien à la conformité. Cela consolide le besoin de plusieurs fournisseurs, réduisant ainsi le fardeau administratif et permettant aux dirigeants d'entreprise de se concentrer sur la croissance et les priorités stratégiques. Les principaux domaines de service incluent une expertise RH spécifique à l'industrie, l'accès à des avantages sociaux premium par le biais de transporteurs nationaux et régionaux ou la possibilité de parrainer vos propres avantages, et une technologie propriétaire avancée. La plateforme TriNet offre une expérience utilisateur intuitive avec des capacités couvrant la paie, l'administration des avantages sociaux, le suivi du temps, la gestion des performances, l'apprentissage et le développement, et l'analyse de la main-d'œuvre. Cette plateforme complète permet aux clients d'obtenir des informations en temps réel et des processus rationalisés. Le modèle de service dédié de TriNet combine un support personnalisé de professionnels RH assignés et de gestionnaires de relations avec l'accès à des experts RH spécialisés via plusieurs canaux de communication. Cela aide à fournir des conseils opportuns et experts sur les meilleures pratiques adaptées aux besoins uniques de chaque client. TriNet propose également des formations dirigées par des instructeurs et des consultations d'experts pour aider les clients à construire des processus RH dans des domaines clés, tels que la gestion des performances, le recrutement/l'intégration et la rémunération. [Visiter le site web](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1990&secure%5Bchosen_at%5D=2026-08-09T06%3A42%3A29Z&secure%5Bdisplayable_resource_id%5D=1380&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=4062&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=4062&secure%5Bresource_id%5D=1990&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Ffr%2Fcategories%2Fbuyer-intent-data-providers&secure%5Btoken%5D=41d87ea4d6649de48676c6a73007498382cb40f6c0194170931081a1a96fedbf&secure%5Burl%5D=https%3A%2F%2Fwww.trinet.com%2Flp%2Fcompare%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3D26-3Party-PPC-Review-G2-aigeo26%26campaign_id%3D701Nr00000qElh5IAC&secure%5Burl_type%5D=book_demo) ### [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals. **Average Rating:** 4.5/5.0 **Total Reviews:** 8,873 #### How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.4/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.6/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind GTM Workspace - Powered by ZoomInfo? - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** www.zoominfo.com - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo 23,515 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website) 4,221 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 26% Large #### What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **robust and accurate contact database** of GTM Workspace, enhancing their outbound prospecting efforts. - Users find **GTM Workspace easy to use** , enabling smooth data export and effective lead nurturing with intuitive functionality. - Users value the **data accuracy** of GTM Workspace, enabling effective sales intelligence and better prospecting success. - Users love the **AI features** of GTM Workspace, enhancing their prospecting efficiency and conversion rates significantly. - Users value the **easy access to relevant contacts and companies** , streamlining prospecting and enhancing lead nurturing efforts. ##### Cons - Users note the **inaccurate data** can hinder effectiveness, impacting contact success and overall user experience. - Users face challenges with **outdated data** , such as inaccurate email addresses and job titles, hindering effective outreach. - Users report **outdated contacts** causing complications, with issues in synchronizing accurate information from integrations. - Users experience **data inaccuracy** issues, with outdated information and difficulties in searching and integrating with other systems. - Users frequently deal with **outdated information** , including poor email addresses and inaccurate job titles, complicating their workflow. #### What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo? **["A Great Tool for Sales Prospecting and Account Research"](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-8834000)** **Rating:** 5.0/5.0 stars _— Sulaiman S._ [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-8834000) **["Efficient Sales Prospecting, Needs UI Improvement"](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-13126858)** **Rating:** 4.5/5.0 stars _— Kiet N._ [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-13126858) #### What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo? - [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) - 3 comments, 1 upvote - [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) - 3 comments, 1 upvote - [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) - 6 comments, 1 upvote - [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) - 4 comments, 2 upvotes - [How does ZoomInfo get my details?](https://www.g2.com/discussions/how-does-zoominfo-get-my-details) - 2 comments, 1 upvote ### [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business. **Average Rating:** 4.6/5.0 **Total Reviews:** 5,373 #### How Do G2 Users Rate G2 Marketing Solutions? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.7/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.3/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind G2 Marketing Solutions? - **Seller:** [G2](https://www.g2.com/sellers/g2) - **Company Website:** www.g2.com - **Year Founded:** 2012 - **HQ Location:** Chicago, USA - **Twitter:** @G2dotcom 32,942 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=545a5c15bfc1d762f132f7ceab6872371290c28b2337aa4d8ffa55287b728776&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2641084%2F&secure%5Burl_type%5D=linkedin_company_website) 1,504 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 43% Small, 37% Medium #### What Do G2 Reviewers Say About G2 Marketing Solutions? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of G2 Marketing Solutions, allowing for effortless expression of experiences and insights. - Users value the **authenticity and transparency** of G2 Marketing Solutions, trusting real reviews to guide their decisions. - Users appreciate G2 Marketing Solutions' **user-friendly interface** and credible reviews, enhancing informed decisions about technology. - Users value the **genuine and fair reviews** on G2 Marketing Solutions, enabling informed decisions based on real experiences. - Users value the **authentic reviews** on G2 Marketing Solutions, finding it a reliable source for technology insights. ##### Cons - Users find the **approval process unpredictable** , leading to confusion and outdated reviews that hinder informed decisions. - Users express concern over **biased reviews** that may not reflect the current quality of G2 Marketing Solutions. - Users experience a **lack of clarity** regarding review approval and video submission statuses, impacting their overall satisfaction. - Users find the **time-consuming nature** of lengthy feedback requests from G2 Ask to be burdensome and inefficient. - Users experience **confusion due to the non-intuitive interface** and inconsistencies in review processes and support access. #### What Are Recent G2 Reviews of G2 Marketing Solutions? **["Real-Time Intent Data That Helps Us Find In-Market Healthcare Accounts"](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13225056)** **Rating:** 4.0/5.0 stars _— Tasneem G._ [Read full review](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13225056) **["Easy Review Collection That Boosts Credibility and Brand Trust"](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13224022)** **Rating:** 5.0/5.0 stars _— Rutvik D._ [Read full review](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13224022) #### What Are G2 Users Discussing About G2 Marketing Solutions? - [In what ways is G2.com influencing purchasing decisions in the software and technology market?](https://www.g2.com/discussions/in-what-ways-is-g2-com-influencing-purchasing-decisions-in-the-software-and-technology-market) - 8 comments, 4 upvotes - [How is G2.com being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-g2-com-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 6 comments, 2 upvotes - [What is G2.com used for?](https://www.g2.com/discussions/what-is-g2-com-used-for) - 11 comments, 6 upvotes - [What is G2 Marketing Solutions used for?](https://www.g2.com/discussions/what-is-g2-marketing-solutions-used-for) - 2 comments - [How much does g2 crowd cost?](https://www.g2.com/discussions/how-much-does-g2-crowd-cost) - 12 comments, 5 upvotes ### [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,460 #### How Do G2 Users Rate 6sense Revenue Marketing? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.5/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind 6sense Revenue Marketing? - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc 16,911 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website) 1,653 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Medium, 37% Large #### What Do G2 Reviewers Say About 6sense Revenue Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **insightful intent data** from 6sense, enhancing ad strategies and streamlining account segmentation. - Users value the **ease of use** of 6sense Revenue Marketing, allowing seamless setup of segments and alerts. - Users appreciate the **advanced targeting features** of 6sense Revenue Marketing, enhancing campaign effectiveness and audience engagement. - Users value the **easy-to-use lead generation features** of 6sense, providing crucial insights for successful campaigns. - Users appreciate the **clear visibility into the buying journey** that 6sense provides, aiding in strategic ad placement. ##### Cons - Users face a **steep learning curve** with 6sense Revenue Marketing, struggling with setup and data interpretation. - Users often experience a **steep learning curve** and slow performance, making it challenging to maximize the platform's benefits. - Users find the **learning difficulty** significant, with challenges in understanding and navigating the detailed taxonomy and UI. - Users struggle with the **complexity of setup** , requiring significant time investment before experiencing value from 6sense. - Users find the **missing features** make setup complex and limit visibility into individual engagement for effective outreach. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **["Intent Data That Transforms Account Prioritization"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435)** **Rating:** 4.0/5.0 stars _— Deepak K._ [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435) **["6sense Awesome Platform for Lead Generation & Customer Growth"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-11488985)** **Rating:** 5.0/5.0 stars _— Rana M._ [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-11488985) ### [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) 6sense Sales Intelligence is an AI‑powered revenue technology solution designed to help B2B sales teams identify in‑market accounts, understand buyer intent, and engage prospects with the right message at exactly the right moment. Positioned as part of the broader 6sense Revenue AI platform, it equips sellers with deep data, predictive insights, and automated workflows that dramatically improve pipeline quality and conversion efficiency. Drawing on trillions of buyer signals collected daily, 6sense analyzes intent behavior, firmographics, technographics, and engagement patterns to surface the accounts most ready to buy and the actions sellers should take to influence their journey. At the core of the platform is robust access to company and contact intelligence. Sales Intelligence provides enriched profiles, including verified emails, phone numbers, and detailed account attributes. Users can employ tools like Company & People Search, List Builder, and Sales Alerts to quickly zero in on high‑value opportunities. The platform’s credit‑based system allows teams to unlock and export relevant data as needed, making it scalable for sales organizations of different sizes and operational models. Where 6sense differentiates itself is in its predictive capabilities. Using its proprietary 6AI engine, the platform scores and prioritizes accounts based on buying stage, behavioral intent, and likelihood to convert. This predictive modeling helps sellers focus efforts where they matter most, reducing time spent on unqualified outreach. The solution also embeds intelligence directly into seller workflows through features like Sales Copilot, intelligent workflows, and AI‑recommended actions, ensuring sales teams receive contextually relevant insights without switching tools. Sales teams benefit from seamless integrations with leading CRMs, sales engagement platforms, and marketing automation tools, enabling smooth activation across channels. Real‑time buying signals and automated alerts help sellers engage prospects earlier in the journey—often before competitors even realize a deal is forming. This proactive engagement model is reinforced by detailed reporting and dashboards, providing clear visibility into account progression and revenue impact. Overall, 6sense Sales Intelligence empowers revenue teams to move beyond traditional lead‑based approaches and embrace a more efficient, account‑centric strategy. With deep data, advanced AI, and automated decisioning, it transforms how sellers prioritize outreach, personalize engagement, and accelerate deals—ultimately helping organizations win more opportunities with less manual effort. **Average Rating:** 3.9/5.0 **Total Reviews:** 1,035 #### How Do G2 Users Rate 6sense Sales Intelligence? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10) - **Contact Data Availability:** 6.6/10 (Category avg: 8.6/10) - **Account Data Availability:** 7.2/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind 6sense Sales Intelligence? - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc 16,911 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website) 1,653 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Medium, 37% Large #### What Do G2 Reviewers Say About 6sense Sales Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **enhanced lead generation** capabilities of 6sense, simplifying prospecting and territory management significantly. - Users value the **accurate intent data** from 6sense, providing a competitive advantage in understanding potential customers. - Users highlight the **buyer intent signals** in 6sense, providing valuable insights to target leads effectively. - Users value the **insightful prospecting** capabilities of 6sense, streamlining their sales efforts and boosting productivity. - Users value the **ease of use** of 6sense Sales Intelligence, appreciating its intuitive navigation and centralized data access. ##### Cons - Users report **inaccurate data** , citing high bounce rates from incorrect contact information impacting communication efforts. - Users find the **data quality lacking** in 6sense, leading to reliance on manual prospecting and causing inefficiencies. - Users report significant **accuracy issues** with 6sense, citing false positives and incorrect contact information frequently. - Users find the **learning difficulty** challenging, especially for newcomers, due to the tool's complexity and UI. - Users are frustrated with the **poor lead quality** of 6sense, often encountering false positives and unproductive leads. #### What Are Recent G2 Reviews of 6sense Sales Intelligence? **["6sense Sales Intelligence Helps Prioritize In-Market Accounts and Build Higher-Quality Pipeline"](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12555167)** **Rating:** 4.0/5.0 stars _— Derrick V._ [Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12555167) **["Clear Buying Intent Insights That Make Prospecting More Efficient"](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-13185725)** **Rating:** 5.0/5.0 stars _— Quinton M._ [Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-13185725) ### [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you tap into the full power of LinkedIn, the world’s largest professional network of 860M + members, 60M + companies, and 200 countries and territories. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,176 #### How Do G2 Users Rate LinkedIn Sales Navigator? - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.4/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind LinkedIn Sales Navigator? - **Seller:** [LinkedIn](https://www.g2.com/sellers/linkedin) - **Year Founded:** 2003 - **HQ Location:** Sunnyvale, CA - **Twitter:** @LinkedIn 1,831,939 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=decb61700e520517627441e163dacb768f00df0ddc5921e3fc96f217b5e8df8f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1337%2F&secure%5Burl_type%5D=linkedin_company_website) 23,539 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 33% Small #### What Do G2 Reviewers Say About LinkedIn Sales Navigator? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **efficient lead generation** capabilities of LinkedIn Sales Navigator, continuously discovering new opportunities for growth. - Users find LinkedIn Sales Navigator to be **very easy to use** , appreciating its navigability and essential features for prospecting. - Users are impressed by the **advanced search features** of LinkedIn Sales Navigator, enhancing their prospecting and outreach efficiency. - Users value the **effective contact discovery** of LinkedIn Sales Navigator, streamlining outreach to key decision makers. - Users appreciate the **detailed filters and insights** in LinkedIn Sales Navigator, enhancing lead generation and prospecting efficiency. ##### Cons - Users find LinkedIn Sales Navigator **occasionally expensive** and suggest lower pricing options for better accessibility. - Users are frustrated by the **missing export features** in Sales Navigator, complicating efforts to manage leads effectively. - Users find the **learning curve steep** with LinkedIn Sales Navigator, needing time to navigate its complex features. - Users face **integration issues** with LinkedIn Sales Navigator, complicating data export and CRM connections. - Users find the **frustrating user experience** related to the interface and functioning limits effective utilization of Sales Navigator. #### What Are Recent G2 Reviews of LinkedIn Sales Navigator? **["Advanced Lead Targeting and Relationship Insights in One Powerful Platform"](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12930747)** **Rating:** 4.5/5.0 stars _— Karthick P._ [Read full review](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12930747) **["Easy Company Targeting and Persona Filters to Reach Decision Makers Faster"](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12783346)** **Rating:** 4.5/5.0 stars _— Matthew W._ [Read full review](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12783346) #### What Are G2 Users Discussing About LinkedIn Sales Navigator? - [Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?](https://www.g2.com/discussions/can-you-explain-how-to-utilize-linkedin-sales-navigator-s-lead-recommendation-feature-for-targeted-sales-outreach) - 5 comments, 2 upvotes - [What is LinkedIn Sales Navigator used for?](https://www.g2.com/discussions/what-is-linkedin-sales-navigator-used-for) - 6 comments - [What is Sales Navigator for?](https://www.g2.com/discussions/what-is-sales-navigator-for) - 2 comments, 1 upvote - [Does LinkedIn Premium include sales navigator?](https://www.g2.com/discussions/does-linkedin-premium-include-sales-navigator) - 2 comments, 2 upvotes - [What is the difference between LinkedIn and sales navigator?](https://www.g2.com/discussions/what-is-the-difference-between-linkedin-and-sales-navigator) - 2 comments ### [Qualified](https://www.g2.com/products/qualified/reviews) Qualified is the Agentic Marketing platform for B2B companies around the world. Headquartered in San Francisco, Qualified is built to modernize and maximize inbound pipeline generation with Piper the AI SDR Agent. Piper autonomously engages website visitors, captures leads, and converts them into pipeline with zero human intervention. With Piper, Qualified is transforming pipeline generation as we know it today. Your website is the front door to your business and the pinnacle of pipeline generation, but what happens when interested buyers want to learn more? They submit a web form and move on. Those leads get added to a queue for an inbound Sales Development Rep (SDR) to follow up with and nurture to pipeline for your sales team. How long does it take for an inbound lead to hear back? It can take hours, if not days. In the world of sales and marketing, speed is crucial as 78% of buyers go with the vendor that responds to them first. The problem is it's impossible to respond quickly with the current process because it's painfully manual, time intensive, and it relies on limited human capacity. But it doesn’t have to be this way. In the age of AI, we can put pipeline generation on autopilot. Meet Piper the AI SDR Agent. She operates across your entire inbound motion and works tirelessly to convert qualified buyers into pipeline, 24x7. Piper knows everything about your buyers. She profiles every website visitor to understand whether they're qualified and where they are in the buying journey then works toward her conversion goals. Piper also turns every touchpoint on your website into an opportunity for conversion with live chat, meeting booking, and personalized marketing offers. What's more, Piper works the inbox to send fast, personalized follow up and nurture emails to each and every lead. Hundreds of the world’s leading brands—including Crunchbase, Demandbase, Greenhouse, Plaid, and Suse—have hired Piper the AI SDR Agent to grow their inbound pipeline and are seeing real tangible business results. **Average Rating:** 4.9/5.0 **Total Reviews:** 1,531 #### How Do G2 Users Rate Qualified? - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.3/10) - **Contact Data Availability:** 9.4/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.4/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 9.5/10 (Category avg: 10/10) #### Who Is the Company Behind Qualified? - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** www.salesforce.com - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce 579,511 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Operations Manager, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 67% Medium, 21% Large #### What Do G2 Reviewers Say About Qualified? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **exceptional customer support** provided by Qualified, enhancing implementation and ongoing value significantly. - Users find the **dedicated support and visibility** from Qualified invaluable for successful implementation and ongoing optimization. - Users commend Qualified for its **user-friendly interface and innovative features** that enhance lead qualification and engagement. - Users value the **ease of use** of Qualified, making integration and maximizing feature benefits seamless and efficient. - Users value the **exceptional customer service** , feeling supported by dedicated team members during implementation and beyond. ##### Cons - Users struggle with the **learning curve** of Qualified, particularly regarding usability and intuitiveness in various areas. - Users find the **missing features** in Qualified limit functionality, affecting data extraction and user experience. - Users note a **steep learning curve** for using Qualified effectively, though support helps ease the transition. - Users desire more **customization options** for graphic elements and experience-specific shortcuts to enhance user interaction. - Users find the **complexity** of routing rules and setup challenging, requiring significant time and support for mastery. #### What Are Recent G2 Reviews of Qualified? **["The best tech vendor we've ever implemented. Instant engagement, better meetings, phenomenal support"](https://www.g2.com/survey_responses/qualified-review-13193222)** **Rating:** 5.0/5.0 stars _— Layne P._ [Read full review](https://www.g2.com/survey_responses/qualified-review-13193222) **["Outstanding Partnership and 24/7 AI SDR That Accelerates Time-to-Value"](https://www.g2.com/survey_responses/qualified-review-13191342)** **Rating:** 5.0/5.0 stars _— David B._ [Read full review](https://www.g2.com/survey_responses/qualified-review-13191342) #### What Are G2 Users Discussing About Qualified? - [What is Qualified used for?](https://www.g2.com/discussions/what-is-qualified-used-for) - [What skills does a software developer need in 2020?](https://www.g2.com/discussions/what-skills-does-a-software-developer-need-in-2020) - [What qualities do you need to be a software developer?](https://www.g2.com/discussions/what-qualities-do-you-need-to-be-a-software-developer) - [What is qualified io?](https://www.g2.com/discussions/what-is-qualified-io) ### [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,150 #### How Do G2 Users Rate Lead Forensics? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.1/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Lead Forensics? - **Seller:** [Lead Forensics](https://www.g2.com/sellers/lead-forensics) - **Company Website:** www.leadforensics.com - **Year Founded:** 2009 - **HQ Location:** London - **Twitter:** @LeadForensics 6,413 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d6229993a3fd8a5ebf14d44e74c81230f39240773976abb6493b4fc2d27d994&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2517220%2F&secure%5Burl_type%5D=linkedin_company_website) 799 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Small, 35% Medium #### What Do G2 Reviewers Say About Lead Forensics? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of Lead Forensics, emphasizing its straightforward setup and reliable functionality. - Users value the **lead generation capabilities** of Lead Forensics, enhancing sales visibility and marketing effectiveness. - Users appreciate the **helpful support** from Account Managers, enhancing their experience and maximizing the platform's benefits. - Users praise the **outstanding customer support** from Lead Forensics, highlighting their helpfulness and responsiveness. - Users value the **real-time visibility** into prospective clients' searches and website visits, enhancing their marketing strategies. ##### Cons - Users report **poor lead quality** , with issues like incorrect email addresses and irrelevant international leads affecting usability. - Users experience **missing information** that limits understanding of visitor origins and reasons for engagement. - Users often face **outdated contacts** , as email addresses and phone numbers may not be accurate or relevant. - Users experience challenges with **incorrect information** , leading to missed opportunities and communication issues with clients. - Users find the **missing features** of Lead Forensics limiting, particularly regarding contact identification and access restrictions. #### What Are Recent G2 Reviews of Lead Forensics? **["Lead Forensics Makes Prospecting Targeted and Efficient with Excellent Support"](https://www.g2.com/survey_responses/lead-forensics-review-13089043)** **Rating:** 5.0/5.0 stars _— Charly K._ [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-13089043) **["A Valuable Tool for PPC Refinement, Lead Generation, and Sales"](https://www.g2.com/survey_responses/lead-forensics-review-13225391)** **Rating:** 5.0/5.0 stars _— Pam B._ [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-13225391) #### What Are G2 Users Discussing About Lead Forensics? - [What is Lead Forensics used for?](https://www.g2.com/discussions/what-is-lead-forensics-used-for) ### [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) Seamless is a real-time B2B search engine for contact data that provides verified emails, cell phone numbers and sales insights to find, connect and close your next big deal. Our platform includes 1.7B+ Contacts and 150M Company Profiles researched, including Buyer Intent, Job Changes and Data Enrichment, all powered by AI to ensure you always have the most accurate data possible. Our sales intelligence and lead intelligence tool is used by over 1,000,000 users across the globe to automate the tedious process of list building. Our integrations include all of your favorite CRMs, like Salesforce, HubSpot, Salesloft, Outreach, Pipedrive, and more. **Average Rating:** 4.4/5.0 **Total Reviews:** 5,349 #### How Do G2 Users Rate Seamless (formally Seamless.AI)? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.5/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.4/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Seamless (formally Seamless.AI)? - **Seller:** [Seamless](https://www.g2.com/sellers/seamless-803b0bbf-7ae7-470b-ba27-72e05602ad0d) - **Company Website:** www.seamless.ai - **Year Founded:** 2015 - **HQ Location:** Columbus, Ohio - **Twitter:** @SeamlessAI 25,330 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 13 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, CEO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 64% Small, 29% Medium #### What Do G2 Reviewers Say About Seamless (formally Seamless.AI)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **contact information accessibility** of Seamless, enhancing lead generation and prospecting efficiency. - Users find Seamless to be **extremely user-friendly** , appreciating its quick setup and effective CRM integration. - Users appreciate the **accuracy and speed** of Seamless.AI in generating high-quality leads for effective sales outreach. - Users praise the **data accuracy** of Seamless.AI, noting it significantly improves lead generation and outreach effectiveness. - Users value the **accuracy of information** provided by Seamless, enhancing their lead generation and outreach efficiency. ##### Cons - Users report **inaccurate data** with Seamless, particularly with phone numbers and mixed results from searches. - Users find that **outdated contacts** lead to inefficiencies and require extra steps to ensure data quality. - Users find the **outdated information** on Seamless can lead to inaccurate searches and missing contact details. - Users highlight the need for improved **data accuracy** , as current results can be inconsistent and unreliable. - Users feel that Seamless is **expensive** , especially for small to medium businesses seeking personalized packages. #### What Are Recent G2 Reviews of Seamless (formally Seamless.AI)? **["High-Quality Verified Data, Easy Interface, and Great Value with Seamless.ai"](https://www.g2.com/survey_responses/seamless-formally-seamless-ai-review-13079465)** **Rating:** 5.0/5.0 stars _— Gemma Serenity G._ [Read full review](https://www.g2.com/survey_responses/seamless-formally-seamless-ai-review-13079465) **["Use seamless.ai for lead Generation "](https://www.g2.com/survey_responses/seamless-review-10011949)** **Rating:** 5.0/5.0 stars _— Kartik M._ [Read full review](https://www.g2.com/survey_responses/seamless-review-10011949) #### What Are G2 Users Discussing About Seamless (formally Seamless.AI)? - [What is Seamless.ai used for?](https://www.g2.com/discussions/what-is-seamless-ai-used-for) - 4 comments, 2 upvotes - [What is seamless software?](https://www.g2.com/discussions/seamless-ai-what-is-seamless-software) - 1 comment - [Is seamless Ai legal?](https://www.g2.com/discussions/is-seamless-ai-legal) - 4 comments - [How much is seamless AI?](https://www.g2.com/discussions/how-much-is-seamless-ai) - 1 comment - [What does seamless AI do?](https://www.g2.com/discussions/what-does-seamless-ai-do) - 4 comments ### [Apollo.io](https://www.g2.com/products/apollo-io/reviews) Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. **Average Rating:** 4.7/5.0 **Total Reviews:** 9,368 #### How Do G2 Users Rate Apollo.io? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.4/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.5/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Apollo.io? - **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io) - **Company Website:** www.apollo.io - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd66144fa663d2dd3c2508a803817bd944c2b55318e4c7961b7f099adc28bac4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapollo-io%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 67% Small, 29% Medium #### What Do G2 Reviewers Say About Apollo.io? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. - Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. - Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. - Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. - Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. ##### Cons - Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. - Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. - Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. - Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. - Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. #### What Are Recent G2 Reviews of Apollo.io? **["Sales Development Representative"](https://www.g2.com/survey_responses/apollo-io-review-8798250)** **Rating:** 5.0/5.0 stars _— Aravind D._ [Read full review](https://www.g2.com/survey_responses/apollo-io-review-8798250) **["Apollo.io Supercharges Prospecting with Powerful Data, Sequencing, and CRM Integration"](https://www.g2.com/survey_responses/apollo-io-review-13134727)** **Rating:** 5.0/5.0 stars _— Sanskar M._ [Read full review](https://www.g2.com/survey_responses/apollo-io-review-13134727) #### What Are G2 Users Discussing About Apollo.io? - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 3 comments, 2 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [How do I remove my information from Apollo io?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 11 comments, 6 upvotes - [What is Apollo io?](https://www.g2.com/discussions/what-is-apollo-io) - 3 comments, 1 upvote ### [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,941 #### How Do G2 Users Rate Demandbase One? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.5/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.2/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Demandbase One? - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase 21,346 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website) 985 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 32% Large #### What Do G2 Reviewers Say About Demandbase One? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. ##### Cons - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. #### What Are Recent G2 Reviews of Demandbase One? **["Powerful Intent Data and Account Insights for B2B Account Prioritization"](https://www.g2.com/survey_responses/demandbase-one-review-12823589)** **Rating:** 4.5/5.0 stars _— Himanshu J._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) **["Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility"](https://www.g2.com/survey_responses/demandbase-one-review-12742698)** **Rating:** 4.0/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 #### How Do G2 Users Rate GTM Studio - Powered by ZoomInfo? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.8/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind GTM Studio - Powered by ZoomInfo? - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** www.zoominfo.com - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo 23,515 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website) 4,221 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Medium, 24% Large #### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **accurate B2B contact data** and intuitive filtering options, enhancing targeted prospecting and campaign efficiency. - Users appreciate the **accuracy of data and intent signals** , enhancing their lead generation and targeting efforts effectively. - Users find **GTM Studio easy to use** , enhancing lead enrichment with simple segmentation and sorting options. - Users value the **reliable and accurate B2B contact data** from GTM Studio, enhancing campaign targeting and efficiency. - Users value the **reliable and accurate B2B contact data** offered by GTM Studio, enhancing their targeting and campaign efficiency. ##### Cons - Many users find the **pricing too high** for small teams, making it less accessible for their needs. - Users experience **data inaccuracy** , with outdated information and missing data for niche roles affecting reliability. - Users note that the **high pricing** may not be suitable for smaller teams with limited budgets. - Users find the **learning curve steep** initially due to the platform's complexity and extensive features. - Users find the **complex interface** of GTM Studio challenging initially, requiring training to navigate effectively. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **["Amazing Platform That Helps Marketers Bridge the Gap with your Audience"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)** **Rating:** 5.0/5.0 stars _— Verified User in Hospital & Health Care_ [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) **["Account Exectuive"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)** **Rating:** 5.0/5.0 stars _— Alex P._ [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### [Amplemarket](https://www.g2.com/products/amplemarket/reviews) By combining premium data, multichannel engagement, and real-time insights in one seamless solution, Duo AI Copilot and AI Agent redefine how modern sales teams operate. Duo uncovers hidden opportunities, detects buyer intent signals, and generates tailored playbooks - empowering your reps to focus on what matters most: building relationships and closing deals. It’s the perfect fusion of AI precision and human intuition. Built on an all-in-one sales platform, Duo AI Agents support your entire outbound workflow - from prospecting and engagement to automation and deliverability. What’s included in the platform: - Global B2B data to help you identify and reach your ideal customers - Multichannel outreach via email, phone, social, voice cloning, and more - Built-in personalization to scale relevant, high-converting messaging - AI superpowers: A suite of personalized AI Agents that handles research, intent signals, and workflows - so you spend less time prepping and more time selling **Average Rating:** 4.6/5.0 **Total Reviews:** 640 #### How Do G2 Users Rate Amplemarket? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.7/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.6/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Amplemarket? - **Seller:** [Amplemarket](https://www.g2.com/sellers/amplemarket) - **Year Founded:** 2019 - **HQ Location:** San Francisco, California - **Twitter:** @amplemarket 2,568 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** SDR, Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 44% Small, 43% Medium #### What Do G2 Reviewers Say About Amplemarket? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Amplemarket, enjoying its intuitive design and seamless automation for efficient outreach. - Users appreciate the **ease of use** and quality of Amplemarket's copy, enhancing their outreach experience significantly. - Users appreciate the **ease of use** and **seamless integration** of Amplemarket, enhancing their sales outreach experience significantly. - Users love the **automation capabilities** of Amplemarket, enhancing outreach efficiency and simplifying campaign management significantly. - Users highlight the **effortless lead generation** with Amplemarket, praising its simplicity and effective personalization features. ##### Cons - Users desire **additional features** in Amplemarket, with requests for editing contacts and improved sequence management. - Users find the **learning curve challenging** , suggesting better onboarding and clearer walkthroughs for new users. - Users note the **improvement needed** in Amplemarket's integration capabilities and automation reliability, impacting overall user experience. - Users experience **sequence issues** with Amplemarket that hinder workflow efficiency and can complicate usage. - Users criticize the **integration issues** with CRM systems, highlighting limitations in customization and additional costs for features. #### What Are Recent G2 Reviews of Amplemarket? **["Amazing UX and AI Signals with Duo Copilot"](https://www.g2.com/survey_responses/amplemarket-review-13184049)** **Rating:** 4.5/5.0 stars _— Chris F._ [Read full review](https://www.g2.com/survey_responses/amplemarket-review-13184049) **["AI-Driven Prospecting That Streamlines Outreach and Boosts Efficiency"](https://www.g2.com/survey_responses/amplemarket-review-13129887)** **Rating:** 5.0/5.0 stars _— Jean P._ [Read full review](https://www.g2.com/survey_responses/amplemarket-review-13129887) #### What Are G2 Users Discussing About Amplemarket? - [What is amplemarket used for?](https://www.g2.com/discussions/what-is-amplemarket-used-for) ### [Reo.Dev](https://www.g2.com/products/reo-dev-reo-dev/reviews) Reo.Dev is an AI-powered Revenue Intelligence Platform built to help DevTool teams unlock hidden revenue opportunities and close deals faster. By capturing real-time buying signals, enriching account data, and delivering AI-driven insights, Reo.Dev ensures your sales and marketing teams focus on the right accounts at the right time - without guesswork. With powerful automation, predictive analytics, and seamless integrations, Reo.Dev eliminates wasted effort and accelerates pipeline growth. GTM teams rely on Reo.Dev to boost conversion rates, sales velocity, and revenue predictability - turning intent into impact. Turn insights into action. Close more deals, faster. Learn more at https://www.reo.dev/ **Average Rating:** 4.9/5.0 **Total Reviews:** 72 #### How Do G2 Users Rate Reo.Dev? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Contact Data Availability:** 9.6/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Reo.Dev? - **Seller:** [Reo.Dev](https://www.g2.com/sellers/reo-dev) - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2aad1c7f4898bdeeec9bf4a706a7cabd1e6697319a029c91884269dbda0393ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freo-dev%2F&secure%5Burl_type%5D=linkedin_company_website) 80 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 62% Small, 32% Medium #### What Do G2 Reviewers Say About Reo.Dev? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **excellent customer support** from Reo.Dev, consistently highlighting the team's helpfulness and responsiveness. - Users find Reo.Dev's **helpful support team** invaluable for seamless setup and consistent resource updates. - Users commend Reo.Dev for its **unmatched buyer intent signals** , enhancing efficiency and targeting in sales efforts. - Users praise Reo.Dev for its **powerful features and fast updates** , enhancing their productivity and SEO strategies. - Users value the **exceptional data accuracy** of Reo.Dev, enabling effective targeting and improved decision-making. ##### Cons - Users find the product **expensive** for early teams, as there's no free tier to assess its fit. - Users face a noticeable **learning difficulty** with Reo.Dev, requiring training and support to navigate its features effectively. - Users note a **steep learning curve** for Reo.Dev, requiring training and assistance for new hires to adapt. - Users desire **deeper integration capabilities** for better functionality, as current options require inconvenient workarounds. - Users find the **learning curve challenging** , requiring significant time and training to master Reo.Dev's advanced features. #### What Are Recent G2 Reviews of Reo.Dev? **["Highly targeted and relevant intent signals for Developer Tool companies"](https://www.g2.com/survey_responses/reo-dev-review-11460797)** **Rating:** 5.0/5.0 stars _— Shilpa B._ [Read full review](https://www.g2.com/survey_responses/reo-dev-review-11460797) **["Timely Signals Intelligence"](https://www.g2.com/survey_responses/reo-dev-review-11319894)** **Rating:** 4.5/5.0 stars _— Stephen B._ [Read full review](https://www.g2.com/survey_responses/reo-dev-review-11319894) ### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 653 #### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.4/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.1/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Medium, 27% Small #### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. ##### Cons - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)** **Rating:** 5.0/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710) **["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)** **Rating:** 5.0/5.0 stars _— Rob Y._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001) #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### [Breakout](https://www.g2.com/products/breakout-2025-03-16/reviews) Breakout is your inbound AI SDR — built to identify high-intent website visitors, engage them in real-time, qualify them, and book meetings directly into your sales team’s calendar. 1\ Breakout greets every visitor like it already knows them: Breakout instantly recognizes who’s on your site—based on UTM, company, or behavior—and kicks off a smart, friendly conversation using AI that actually sounds human. 2\ Breakout handles every question instantly and keeps the lead warm - The AI SDR chats with your buyers 24/7, answers their questions, and gently nudges them toward conversion—so no one slips through the cracks. 3\ Breakout gives live, personalized demos—on the spot - Whether it’s a quick voice walkthrough or a custom slide deck, Breakout shows buyers exactly what they need, right when they need it. 4\ Breakout books the right meeting, even after hours - It finds the right rep, checks calendars, and schedules the meeting—so your team wakes up to new pipeline every day. **Average Rating:** 5.0/5.0 **Total Reviews:** 28 #### How Do G2 Users Rate Breakout? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Contact Data Availability:** 9.9/10 (Category avg: 8.6/10) - **Account Data Availability:** 10.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 6.7/10 (Category avg: 10/10) #### Who Is the Company Behind Breakout? - **Seller:** [Breakout](https://www.g2.com/sellers/breakout-967944ef-8f44-413c-ae5a-201f848a8d30) - **Year Founded:** 2024 - **HQ Location:** San Francisco Bay Area, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ac01312ab5f35969231e8a0a57a713bd9162325cf290b68e4c648abf8dda1600&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbreakoutai%2F&secure%5Burl_type%5D=linkedin_company_website) 50 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 61% Small, 35% Medium #### What Do G2 Reviewers Say About Breakout? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **time-saving capabilities** of Breakout, facilitating efficient scheduling and engaging conversations effortlessly. - Users enjoy the **ease of use** of Breakout, appreciating its quick installation and intuitive dashboard. - Users value the **efficient implementation and seamless integrations** of Breakout, which enhance user engagement and streamline processes. - Users value the **seamless integrations** of Breakout, enhancing real-time engagement and automating inbound pipelines efficiently. - Users commend the **easy setup** of Breakout, allowing for quick installation and seamless integration into workflows. ##### Cons - Users find the **feature complexity** of Breakout can overwhelm non-technical teams during initial setup and configuration. - Users seek **limited analytics** in Breakout, desiring deeper insights to enhance their configuration and performance analysis. - Users note a **lack of advanced features** in Breakout, requiring more templates and deeper analytics for effective use. - Users note **AI's limitations** in handling complex conversations, requiring human intervention for optimal results in certain industries. - Users report **buggy software** issues in Breakout, which can hinder performance and require human intervention for complex tasks. #### What Are Recent G2 Reviews of Breakout? **["One-of-a-Kind Software with Helpful Contextual Nudges"](https://www.g2.com/survey_responses/breakout-review-13225705)** **Rating:** 5.0/5.0 stars _— Divij R._ [Read full review](https://www.g2.com/survey_responses/breakout-review-13225705) **["A gamechanger for our conversion rates"](https://www.g2.com/survey_responses/breakout-review-11503544)** **Rating:** 5.0/5.0 stars _— Shubhanshu S._ [Read full review](https://www.g2.com/survey_responses/breakout-review-11503544) - ‹ Prev‹ Prev - 1 - [2](/fr/categories/buyer-intent-data-providers?order=g2_score&page=2#product-list) - [3](/fr/categories/buyer-intent-data-providers?order=g2_score&page=3#product-list) - [4](/fr/categories/buyer-intent-data-providers?order=g2_score&page=4#product-list) - [5](/fr/categories/buyer-intent-data-providers?order=g2_score&page=5#product-list) - [6](/fr/categories/buyer-intent-data-providers?order=g2_score&page=6#product-list) - [7](/fr/categories/buyer-intent-data-providers?order=g2_score&page=7#product-list) - [Next ›Next ›](/fr/categories/buyer-intent-data-providers?order=g2_score&page=2#product-list) Catégories phares [Logiciel de support technique](https://www.g2.com/fr/categories/help-desk) [Logiciel de gestion des actifs numériques](https://www.g2.com/fr/categories/digital-asset-management) [Logiciel de marketing par SMS](https://www.g2.com/fr/categories/sms-marketing) [Logiciel de renseignement sur les menaces](https://www.g2.com/fr/categories/threat-intelligence) [Outils de gestion des réseaux sociaux](https://www.g2.com/fr/categories/social-media-mgmt) Catégories similaires - [Intelligence compétitive](/fr/categories/competitive-intelligence) - [Intelligence de Compte Marketing](/fr/categories/marketing-account-intelligence) [Browse Fournisseurs de données d'intention d'achat Themes](/fr/categories/buyer-intent-data-providers/themes) ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung") JJ Recherché et rédigé par [Julie Jung](https://research.g2.com/insights/author/julie-jung) Updated March 25, 2025 Les fournisseurs de données d'intention d'achat agrègent et livrent des signaux qui indiquent quand les prospects et les clients interagissent avec une marque. L'intention d'achat est la probabilité qu'un client achète un produit, et ces outils capturent la recherche autour des parcours d'achat réels et des signes de leur intention d'achat. Les fournisseurs de données d'intention d'achat utilisent une combinaison de données de première, deuxième et troisième parties. Il est important de noter que les données de première partie seules sont principalement utilisées pour les logiciels d'identification des visiteurs. Ce qui distingue les données d'intention d'achat, c'est leur intégration de données de première partie avec des sources de deuxième ou troisième partie pour fournir des insights plus profonds. Les organisations exploitent les outils de données d'intention d'achat pour cibler les entreprises avec une variété de stratégies de campagne pour personnaliser les expériences sur le site web pour les visiteurs en ligne et prioriser les prospects entrants en fonction de leur engagement avec leur entreprise. De plus, les entreprises utilisent ce type de données pour prévenir le désabonnement en identifiant comment et quand les clients se connectent avec des concurrents et s'ils envisagent de changer de fournisseur. Les données d'intention d'achat peuvent également aider les entreprises à comprendre quels autres produits ou intégrations pourraient être utiles à leurs clients pour répondre de manière proactive à leurs besoins. Ces outils sont principalement utilisés par les équipes de vente, de marketing et de réussite client. Les données d'intention d'achat permettent aux vendeurs de contacter et d'engager les bons prospects au bon moment. Les marketeurs utilisent les données d'intention pour planifier et créer des campagnes de marketing basées sur les comptes (ABM) efficaces. Enfin, les équipes de réussite client peuvent utiliser ce type de données pour contacter de manière proactive les clients actuels qui pourraient être sur le point de se désabonner. Les fournisseurs de données d'intention d'achat s'intègrent souvent avec des logiciels de gestion de la relation client (CRM), une variété de logiciels de marketing basé sur les comptes (ABM), et des logiciels d'intelligence de compte marketing. Pour être qualifié pour inclusion dans la catégorie des fournisseurs de données d'intention d'achat, un produit doit : - Capturer la recherche en ligne des parcours d'achat réels pour déterminer les signaux d'intention d'achat en utilisant une combinaison de données d'intention de deuxième et troisième parties - Fournir des signaux d'intention qui permettent aux entreprises de commercialiser de manière proactive et de prioriser les comptes qui montrent une intention d'achat active - Exploiter les données d'intention d'achat pour personnaliser les efforts de marketing ou de vente avec des insights, du contenu ou des produits adaptés Meilleurs outils en un coup d'œil | Product | Idéal pour | User Review | | --- | --- | --- | | [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/gtm-workspace-powered-by-zoominfo/reviews)[GTM Workspace - Powered by ZoomInfo](https://www.g2.com/fr/products/gtm-workspace-powered-by-zoominfo/reviews)[4.5/5(9,105)](https://www.g2.com/fr/products/gtm-workspace-powered-by-zoominfo/reviews) | Prospection B2B déclenchée par l'intention avec enrichissement CRM | "Un excellent outil pour la prospection commerciale et la recherche de comptes" | | [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b946c402d6773fa031b66eec1682b15c/g2.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/g2/reviews)[G2 Marketing Solutions](https://www.g2.com/fr/products/g2/reviews)[4.6/5(5,699)](https://www.g2.com/fr/products/g2/reviews) | Signaux d'intention de première partie avec sensibilisation intégrée au CRM | "Données d'intention en temps réel qui nous aident à trouver des comptes de soins de santé sur le marché" | | [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/6sense-revenue-marketing/reviews)[6sense Revenue Marketing](https://www.g2.com/fr/products/6sense-revenue-marketing/reviews)[4.2/5(1,480)](https://www.g2.com/fr/products/6sense-revenue-marketing/reviews) | Priorisation des comptes à entonnoir sombre avec orchestration d'intention native Salesforce | "Données d'intention qui transforment la priorisation des comptes" | | [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4fac05402fe43361a53e62b04e561fd1/6sense-sales.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/6sense-sales/reviews)[6sense Sales Intelligence](https://www.g2.com/fr/products/6sense-sales/reviews)[3.9/5(1,048)](https://www.g2.com/fr/products/6sense-sales/reviews) | Signaux d'intention de l'entonnoir sombre dans la prospection Salesforce | "Des informations claires sur l'intention d'achat qui rendent la prospection plus efficace" | | [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_542e09de682fabcb39fc876f05240031/linkedin-sales-navigator.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/linkedin-sales-navigator/reviews)[Sales Navigator](https://www.g2.com/fr/products/linkedin-sales-navigator/reviews)[4.4/5(2,210)](https://www.g2.com/fr/products/linkedin-sales-navigator/reviews) | Prospection d'intention d'achat et de décideurs natifs de LinkedIn | "Ciblage avancé des prospects et informations sur les relations dans une plateforme puissante" | | [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a430bfdd87e9a0142ce27fb5c3ee4b0f/qualified.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/qualified/reviews)[Qualified](https://www.g2.com/fr/products/qualified/reviews)[4.9/5(1,540)](https://www.g2.com/fr/products/qualified/reviews) | Conversion de l'intention au pipeline sur un site web natif Salesforce | "Partenariat exceptionnel et SDR IA 24/7 qui accélère le temps de rentabilisation" | | [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c1d45b3c512c2ae480a9af0a7be6ab62/lead-forensics.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/lead-forensics/reviews)[Lead Forensics](https://www.g2.com/fr/products/lead-forensics/reviews)[4.4/5(1,154)](https://www.g2.com/fr/products/lead-forensics/reviews) | Déanonymisation des visiteurs de sites Web basée sur l'IP avec recherche de contact | "Lead Forensics rend la prospection ciblée et efficace avec un excellent support" | | [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/seamless-formally-seamless-ai/reviews)[Seamless (formally...](https://www.g2.com/fr/products/seamless-formally-seamless-ai/reviews)[4.4/5(5,356)](https://www.g2.com/fr/products/seamless-formally-seamless-ai/reviews) | Découverte de contacts en temps réel avec les signaux d'intention de Bombora | "Utilisez seamless.ai pour la génération de leads" | | [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/apollo-io/reviews)[Apollo.io](https://www.g2.com/fr/products/apollo-io/reviews)[4.7/5(9,703)](https://www.g2.com/fr/products/apollo-io/reviews) | Intent-triggered outbound prospecting with consolidated sequencing | "Représentant du développement des ventes" | | [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/demandbase-one/reviews)[Demandbase One](https://www.g2.com/fr/products/demandbase-one/reviews)[4.4/5(1,988)](https://www.g2.com/fr/products/demandbase-one/reviews) | Activation de l'intention au niveau du compte dans les flux de travail GTM | "Demandbase One : Ciblage puissant, informations sur l'intention et visibilité au niveau des comptes" | * * * Show More ### Sujets Fournisseurs de données d'intention d'achat - [Qu'est-ce que les fournisseurs de données d'intention d'achat ?](#qu-est-ce-que-les-fournisseurs-de-donnees-d-intention-d-achat) - [Quelles sont les caractéristiques communes des fournisseurs de données d'intention d'achat ?](#quelles-sont-les-caracteristiques-communes-des-fournisseurs-de-donnees-d-intention-d-achat) - [Quels sont les avantages des fournisseurs de données d'intention d'achat ?](#quels-sont-les-avantages-des-fournisseurs-de-donnees-d-intention-d-achat) - [Qui utilise les fournisseurs de données d'intention d'achat ?](#qui-utilise-les-fournisseurs-de-donnees-d-intention-d-achat) - [Défis avec les fournisseurs de données d'intention d'achat](#defis-avec-les-fournisseurs-de-donnees-d-intention-d-achat) - [Comment acheter des fournisseurs de données d'intention d'achat](#comment-acheter-des-fournisseurs-de-donnees-d-intention-d-achat) [ ### Sujets Fournisseurs de données d'intention d'achat Développer/Réduire ](#) - [Qu'est-ce que les fournisseurs de données d'intention d'achat ?](#qu-est-ce-que-les-fournisseurs-de-donnees-d-intention-d-achat) - [Quelles sont les caractéristiques communes des fournisseurs de données d'intention d'achat ?](#quelles-sont-les-caracteristiques-communes-des-fournisseurs-de-donnees-d-intention-d-achat) - [Quels sont les avantages des fournisseurs de données d'intention d'achat ?](#quels-sont-les-avantages-des-fournisseurs-de-donnees-d-intention-d-achat) - [Qui utilise les fournisseurs de données d'intention d'achat ?](#qui-utilise-les-fournisseurs-de-donnees-d-intention-d-achat) - [Défis avec les fournisseurs de données d'intention d'achat](#defis-avec-les-fournisseurs-de-donnees-d-intention-d-achat) - [Comment acheter des fournisseurs de données d'intention d'achat](#comment-acheter-des-fournisseurs-de-donnees-d-intention-d-achat) ## En savoir plus sur Fournisseurs de données d'intention d'achat ### Qu'est-ce que les fournisseurs de données d'intention d'achat ? Les fournisseurs de données d'intention d'achat agrègent et fournissent un contexte sur le moment où les prospects et les clients interagissent avec une marque. L'intention d'achat est la probabilité qu'un client achète un produit, et ces types d'outils capturent des recherches sur les parcours d'achat réels et les signes de leur intention d'achat. Plutôt que d'utiliser des moteurs de recherche ou des ensembles de données obsolètes comme source de leads, les signaux d'intention deviennent la clé de parcours d'achat plus efficaces et de la génération de leads. Les organisations utilisent des outils de données d'intention d'achat pour cibler des entreprises avec des campagnes de marketing basées sur les comptes (ABM), personnaliser les expériences sur le site web pour les visiteurs en ligne, et prioriser les leads entrants en fonction de leur engagement avec leur entreprise. De plus, les entreprises utilisent ce type de données et leurs signaux d'intention pour prévenir le désabonnement en identifiant comment et quand les clients se connectent avec des concurrents et s'ils envisagent de changer de fournisseur. Les données d'intention d'achat peuvent également aider les entreprises à mieux comprendre leurs produits et intégrations, et encourager les efforts et la stratégie marketing. ### Quelles sont les caractéristiques communes des fournisseurs de données d'intention d'achat ? Voici quelques caractéristiques principales des fournisseurs de données d'intention d'achat qui peuvent aider les utilisateurs à déterminer si ce logiciel leur convient : **Capture de données d'intention :** La plupart des données d'intention sont capturées à travers la consommation de contenu, comme les visiteurs du site web, leur engagement avec un e-mail, ou même les réseaux sociaux. Ces interactions avec le contenu créent des « signaux » qui sont ensuite agrégés pour trouver la meilleure segmentation de clients potentiels exploitables. **Outils de prospection :** Lorsque les équipes savent exactement à qui elles s'adressent et quels sont leurs points de douleur, cela crée une opportunité pertinente dès le départ. Le logiciel de données d'intention d'achat est équipé non seulement des données mais aussi des outils pour contacter les clients potentiels. **Profils de contact détaillés :** Avoir des données d'intention dès le départ crée la base de données de contact approfondies et précises. Cela peut inclure des numéros de téléphone vérifiés, des e-mails, et d'autres informations cruciales sur les prospects. De cette façon, un parcours client peut commencer du bon pied. ### Quels sont les avantages des fournisseurs de données d'intention d'achat ? **Génération de leads :** Une grande partie de la recherche de la personne qui achètera chez vous est d'avoir le bon lead. Les données d'intention d'achat sont essentielles pour trouver des personas ou des comptes cibles qui se transforment en leads de qualité, ce qui en fait une excellente option de génération de leads. Avec les données spécifiques que ces outils fournissent, des insights plus profonds sont disponibles pour optimiser un pipeline d'acheteurs potentiels. **Réduction du taux de désabonnement :** Lire les signaux de comportement fournis par les données d'intention aide à mieux identifier une audience cible cohérente. C'est aussi un indicateur clé pour anticiper le désabonnement. Même après avoir acquis de nouveaux clients grâce aux données d'intention, ces mêmes données peuvent être utilisées pour des actions de prospection afin d'empêcher ces clients de partir. **Communication personnalisée :** En comprenant ce qui est important pour une démographie de clients, leurs besoins peuvent être définis et mis en œuvre dès la première communication. Lorsque les acheteurs ont l'impression que leurs besoins sont satisfaits, leur confiance ne fait que croître. Les utilisateurs peuvent le considérer comme plus qu'une simple information de contact ; c'est une relation qui peut transformer des prospects en clients potentiels. ### Qui utilise les fournisseurs de données d'intention d'achat ? **Équipes marketing :** Les campagnes qui capturent l'intérêt des leads potentiels sont créées par les marketeurs utilisant les données d'intention. Ces données aident à mettre en perspective ce qui intéresse une démographie de leads de haute qualité. Cela en fait un outil marketing idéal pour les entreprises B2B dans les campagnes marketing. **Équipes de vente :** Les équipes de vente B2B l'utilisent quotidiennement pour trouver et agir sur des leads qualifiés. Ce sont elles qui priorisent la prospection pour ensuite évaluer l'intention d'achat. Tous les leads sont fondés sur un cadre basé sur les données, ce qui en fait un pipeline de vente idéal. ### Défis avec les fournisseurs de données d'intention d'achat Les solutions logicielles peuvent présenter leur propre lot de défis. Voici les principales préoccupations avec les fournisseurs de données d'intention d'achat. **Identifier la bonne approche de données :** Avec la segmentation des données fournies, il peut être difficile de comprendre celle qui convient à un marché cible d'utilisateur. Comprendre les comptes et le mappage approprié aux campagnes est crucial. **Blocages potentiels dans le flux de leads :** Parfois, même lorsque l'on dispose des données d'intention, il peut y avoir un goulot d'étranglement où les opportunités sont prêtes à être exploitées. Cela nécessite un examen constant du processus de reporting pour les représentants commerciaux. De cette façon, ils peuvent comprendre si les données disponibles sont prêtes à être exploitées. ### Comment acheter des fournisseurs de données d'intention d'achat #### Collecte des exigences (RFI/RFP) pour les fournisseurs de données d'intention d'achat Pour les produits de données d'intention d'achat, l'exigence devrait être que le logiciel offre la capacité d'agréger et de fournir un contexte sur le moment où les prospects et les clients interagissent avec un produit ou une entreprise particulière. Lorsqu'il s'agit de données marketing B2B, il doit y avoir une norme de sécurité, donc idéalement, les utilisateurs devraient rechercher ceux qui sont conformes au RGPD. #### Comparer les fournisseurs de données d'intention d'achat **Créer une liste longue** Les acheteurs doivent commencer dès le début du parcours d'achat en comprenant quels produits ne conviendront pas. L'étape suivante consiste à compiler les fonctionnalités de données d'intention d'achat qui seraient essentielles, telles que les parcours d'achat réels et les signes de leur intention d'achat. S'il y a une chose spécifique d'un produit que d'autres n'ont pas mais qui n'est pas critique pour les objectifs commerciaux, les acheteurs peuvent envisager de laisser ce produit de côté pour en trouver un qui coche toutes les cases. C'est là que la recherche en ligne peut entrer en jeu. **Créer une liste courte** Une fois qu'une sélection primaire de fonctionnalités est faite des besoins et des désirs, les acheteurs doivent commencer à identifier les produits qui s'inscrivent dans ce moule et s'assurer que ces produits répondent à toutes les exigences essentielles aux objectifs commerciaux clés. Une fois les options réduites, les entreprises devraient envisager les avis, leur impact sur les flux de travail actuels, et une analyse objective par des tiers. Les acheteurs de logiciels doivent inclure des options conformes au RGPD, car c'est essentiel pour les clients B2B. **Conduire des démonstrations** Il peut y avoir une option pour participer à un essai gratuit, généralement allant d'une semaine à un mois d'utilisation, pour aider à prendre la décision. Souvent après la période d'essai, la plupart des fournisseurs de données d'intention d'achat incluront un plan tarifaire par niveaux qui convient le mieux aux besoins et à la taille d'une entreprise. Il est essentiel pendant la période de démonstration de faire une liste de questions cruciales pour les décisions d'achat de l'acheteur afin de pouvoir les examiner avec le contact commercial. #### Sélection des fournisseurs de données d'intention d'achat **Choisir une équipe de sélection** À moins que la décision ne soit prise d'utiliser la version gratuite d'un produit, les parties prenantes internes, telles que les managers immédiats ou les chefs de département, doivent être incluses dans cet achat. Ces décideurs dirigeront la stratégie, et pour collaborer efficacement, ils auront besoin de visibilité sur le coût et la mise en œuvre. Les acheteurs devraient également considérer le coût des données d'intention d'achat et le temps de mise en œuvre. **Négociation** La plupart de ces produits ne nécessiteront pas de négociation, mais cela ne signifie pas que les acheteurs doivent faire des compromis sur les fonctionnalités, les modules complémentaires ou les services. Si une fonctionnalité spécifique peut coûter plus cher mais obtenir de meilleurs résultats, les acheteurs devraient l'envisager et essayer de l'inclure dans un package pour le coût de base. **Décision finale** Cette décision d'achat doit être prise en gardant à l'esprit les objectifs commerciaux et le budget. S'assurer que toutes les parties internes sont alignées sur la manière dont cet achat ou ajout bénéficiera à l'entreprise est crucial.