# Best Buyer Intent Data Providers - Page 4 *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Buyer intent data providers aggregate and deliver signals that indicate when prospects and customers interact with a brand. Buyer intent is the likelihood that a customer will purchase a product, and these tools capture the research around actual buyer journeys and signs of their purchase intent. Buyer intent data providers use a combination of first, second, and third-party data. It is important to note that first-party data alone is primarily used for [visitor identification software](https://www.g2.com/categories/visitor-identification). What sets buyer intent data apart is its integration of first-party data with second or third-party sources to provide deeper insights. Organizations leverage buyer intent data tools to target companies with a variety of campaign strategies to personalize website experiences for online visitors and prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses understand what other products or integrations could be helpful to their customers to preemptively meet their needs. These tools are primarily used by sales, marketing, and customer success teams. Buyer intent data enables salespeople to reach out to and engage with the right prospects at the right time. Marketers utilize intent data to plan and create effective account-based marketing (ABM) campaigns. Finally, customer success teams can use this type of data to proactively contact current customers who may be about to churn. Buyer intent data providers often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), a variety of [account-based marketing (ABM) software](https://www.g2.com/categories/account-based-marketing), and [marketing account intelligence software](https://www.g2.com/categories/marketing-account-intelligence). To qualify for inclusion in the Buyer Intent Data Providers category, a product must: - Capture online research of actual buyer journeys to determine purchase intent signals using a combination of second and third-party intent data - Provide intent signals that enable companies to proactively market to and prioritize accounts that show active buying intent - Leverage buyer intent data to personalize marketing or sales efforts with tailored insights, content, or products ## Top Buyer Intent Data Providers at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5.0 (8,876 reviews) | Intent-triggered B2B prospecting with CRM enrichment | "[A Powerful AI Tool for Inside Sales Success](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485)" | | 2 | [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) | 4.6/5.0 (5,309 reviews) | First-party intent signals with CRM-integrated outreach | "[Builds Credibility and Reaches High-Intent Buyers with Powerful Insights](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13035159)" | | 3 | [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) | 3.9/5.0 (1,017 reviews) | Dark-funnel intent signals inside Salesforce prospecting | "[Intent Data and Account Insights That Supercharge Prospecting](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12081941)" | | 4 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,428 reviews) | Dark-funnel account prioritization with Salesforce-native intent orchestration | "[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)" | | 5 | [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) | 4.4/5.0 (2,172 reviews) | LinkedIn-native buyer intent and decision-maker prospecting | "[Advanced Lead Targeting and Relationship Insights in One Powerful Platform](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12930747)" | | 6 | [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) | 4.4/5.0 (5,349 reviews) | Real-time contact discovery with Bombora intent signals | "[Seamless Saves Time with Verified B2B Data and an Intuitive UI](https://www.g2.com/survey_responses/seamless-formally-seamless-ai-review-12963452)" | | 7 | [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) | 4.4/5.0 (1,139 reviews) | IP-based website visitor deanonymization with contact lookup | "[Lead Forensics Helps Identify High-Intent Visitors and Boost Campaign Effectiveness](https://www.g2.com/survey_responses/lead-forensics-review-11074275)" | | 8 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,359 reviews) | Intent-triggered outbound prospecting with consolidated sequencing | "[Apollo.io’s All-in-One Sales Platform That Supercharges Efficiency](https://www.g2.com/survey_responses/apollo-io-review-13069391)" | | 9 | [Qualified](https://www.g2.com/products/qualified/reviews) | 4.9/5.0 (1,504 reviews) | Salesforce-native website intent-to-pipeline conversion | "[Qualified Turns Our Chatbot into a Scalable, Low-Maintenance AI SDR](https://www.g2.com/survey_responses/qualified-review-13089717)" | | 10 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,942 reviews) | Account-level intent activation inside GTM workflows | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" | --- ## What Are the Most Common Questions About Buyer Intent Data Providers? *AI-generated · Last updated: May 26, 2026* ### What Buyer intent data providers most relied on by Account Executives for finding prospect phone numbers and enriching lead data? Based on G2 reviews, Account Executives most often describe Buyer Intent Data Providers as valuable when they combine prospect phone numbers, email details, and account signals in one workflow. According to verified users, GTM Workspace - Powered by ZoomInfo is frequently cited for helping teams find decision-makers, direct contact details, buying groups, and company insights faster. G2 reviewers mention that 6sense Sales Intelligence and LinkedIn Sales Navigator are also used to prioritize outreach, surface account activity, and support prospect research, though some users still verify data before contacting prospects. Across the category, buyers consistently value tools that reduce manual research, enrich lead records, and help sales teams focus on warmer opportunities with stronger context. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – used for prospect phone numbers, buying groups, lead enrichment, and intent-driven outreach - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) – helps teams find stakeholders, track activity, and support targeted prospecting research - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) – supports contact discovery and account prioritization with intent and activity insights ### Which Buyer intent data providers integrate seamlessly with CRM systems and offer advanced account-based marketing capabilities? Based on G2 reviews, 6sense Revenue Marketing stands out most clearly for CRM integration and account-based marketing use cases. According to verified users, it helps teams identify in-market accounts, align sales and marketing around shared account insights, and connect with CRM and marketing systems for campaign orchestration. G2 reviewers mention that users rely on it for account targeting, predictive insights, segmentation, and coordinated outreach across teams. Reviews also note a learning curve and the need for strong setup, but the recurring theme is that buyers choose it when they want a platform that supports ABM execution, pipeline focus, and more structured account prioritization inside existing go-to-market workflows. ### What best Buyer intent data providers for Account Executives targeting warm leads with accurate contact details? Based on G2 reviews, the best fit for Account Executives targeting warm leads is usually a platform that combines intent visibility with usable contact data. G2 reviewers mention GTM Workspace - Powered by ZoomInfo for surfacing website activity, buying groups, and direct contact information that helps reps engage warmer accounts faster. According to verified users, 6sense Sales Intelligence is valued for showing buyer activity and helping prioritize in-market accounts, while LinkedIn Sales Navigator is often used to identify the right stakeholders and follow real-time signals. Across reviews, buyers repeatedly highlight the need for accurate emails, phone numbers, and account context, while also noting that some records may still need manual verification before outreach. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – helps reps target warm leads with contact details, website signals, and buying group insights - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) – used to prioritize in-market accounts and time outreach around buyer activity - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) – supports warm outreach with stakeholder tracking, alerts, and targeted lead discovery ### Which Buyer intent data providers show measurable improvements in conversion rates and campaign ROI for sales teams? Based on G2 reviews, buyers report measurable impact when Buyer Intent Data Providers help teams focus on active accounts instead of broad outreach. According to verified users, 6sense Revenue Marketing is associated with better pipeline efficiency, more targeted campaigns, and improved conversion outcomes because teams can prioritize in-market accounts. G2 reviewers mention that G2 Marketing Solutions helps teams identify prospects researching their category and use that information for more focused outreach. Reviews for Lead Forensics also describe stronger follow-up on website engagement and improved visibility into warmer opportunities. Across the category, the clearest performance gains come from better lead prioritization, faster follow-up, and more relevant messaging rather than broad-volume prospecting. ### Which Buyer intent data providers avoid high pricing barriers that limit adoption for small teams and startups? Based on G2 reviews, pricing sensitivity is a common concern in this category, especially for startups and smaller sales teams. According to verified users, Apollo.io is often highlighted as a better-value option because it combines prospecting, sequencing, and contact data in one platform, reducing the need for several tools. G2 reviewers mention that Seamless (formally Seamless.AI) is viewed by some users as competitively priced for lead generation, while SalesIntel is also described as useful for prospecting and enrichment without requiring constant credit management in some workflows. Reviews across larger enterprise platforms frequently mention cost as a barrier, so buyers focused on affordability often prioritize simpler tools with practical outreach features and acceptable data quality. **Here are some of the top-rated products on G2:** - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – combines lead sourcing, enrichment, and outreach in one platform for smaller teams - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) – used for affordable prospecting, contact lookup, and list building - [SalesIntel](https://www.g2.com/products/salesintel/reviews) – supports prospecting and enrichment with human-verified data and strong CRM workflows ### What highest rated Buyer intent data providers for improving lead quality and targeting the right audience? Based on G2 reviews, buyers improve lead quality most when platforms help them focus on accounts already showing relevant interest. G2 reviewers mention 6sense Revenue Marketing for identifying in-market accounts, aligning sales and marketing, and reducing wasted outreach. According to verified users, Demandbase One is valued for helping teams prioritize accounts with intent and engagement signals, while GTM Workspace - Powered by ZoomInfo is often used to refine targeting through filters, company data, and buying signals. Reviews across these products repeatedly emphasize better audience targeting, stronger prioritization, and more relevant outreach. Buyers also note that strong results depend on setup quality and internal adoption, especially when using more advanced account-based workflows. **Here are some of the top-rated products on G2:** - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – helps teams improve lead quality by prioritizing in-market accounts and better audience fit - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) – supports account prioritization and audience targeting with intent and engagement signals - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – used to improve targeting with filters, contact data, and buyer intent signals ### What most trusted Buyer intent data providers by Account Executives for accurate prospect research based on user reviews? Based on G2 reviews, trust in this category usually comes from how dependable the research workflow feels in daily prospecting. According to verified users, LinkedIn Sales Navigator is widely trusted for identifying stakeholders, filtering by role and company criteria, and tracking updates that support timely outreach. G2 reviewers mention GTM Workspace - Powered by ZoomInfo as a trusted source for company research, contact discovery, and buying group visibility, even though some users still validate records. Reviews also show that 6sense Sales Intelligence is trusted for surfacing account-level activity and prioritizing outreach with stronger context. Across all three, Account Executives consistently value tools that reduce guesswork and help them prepare more relevant conversations. **Here are some of the top-rated products on G2:** - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) – trusted for stakeholder research, activity tracking, and targeted prospect filtering - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – relied on for company research, buying groups, and contact discovery - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) – valued for account-level research and identifying stronger outreach priorities ### What should sales teams evaluate when choosing Buyer intent data providers for identifying decision makers? Based on G2 reviews, sales teams should evaluate whether a provider consistently helps them identify the right people, not just the right accounts. According to verified users, key factors include contact accuracy, the ability to map buying groups or stakeholders, CRM integration, and intent signals that show when outreach should happen. G2 reviewers mention that account-level intent alone is not always enough, especially when contact details are outdated or the exact persona is unclear. Reviews also highlight ease of use, workflow integration, and visibility into company activity as practical buying criteria. In short, teams should prioritize tools that connect intent, contact data, and account context in a way reps can act on quickly. ### What Buyer intent data providers that deliver accurate B2B data with verified contacts and powerful intent signal filters? Based on G2 reviews, buyers looking for accurate B2B data and strong filters often focus on platforms that combine verified contacts with usable intent cues. According to verified users, GTM Workspace - Powered by ZoomInfo is frequently used for accurate company and contact research, advanced filters, and intent-driven targeting. G2 reviewers mention SalesIntel for human-verified contact data and practical prospecting support, while Apollo.io is often praised for bringing lead sourcing, enrichment, and outreach together with helpful filtering options. Reviews across these products also note that no platform is perfect on data freshness, but buyers repeatedly value tools that reduce manual research and make it easier to focus on accounts showing relevant interest. ### What Buyer intent data providers that maintain data quality past initial deployment and onboarding? Based on G2 reviews, buyers care less about a smooth launch alone and more about whether data stays useful after teams begin using the platform at scale. G2 reviewers mention SalesIntel positively for ongoing human-verified data workflows and responsive support, while users of Explorium highlight reliable enrichment and strong data quality over time. According to verified users, several platforms in this category deliver early value but still require periodic validation, especially in niche markets or outside major regions. Reviews consistently show that lasting data quality depends on refresh frequency, enrichment reliability, CRM sync, and support responsiveness. Buyers should look for products where reviewers specifically describe continued accuracy, not just strong onboarding experiences. ## G2 Grid® for Buyer Intent Data Providers ![G2 Grid® for Buyer Intent Data Providers plotting products by satisfaction and market presence](https://www.g2.com/categories/buyer-intent-data-providers/grids.png?focus%5B%5D=577&focus%5B%5D=1679&focus%5B%5D=55370&focus%5B%5D=4228&focus%5B%5D=408&focus%5B%5D=67456&focus%5B%5D=2831&focus%5B%5D=19743) Highlighted products: GTM Workspace - Powered by ZoomInfo, G2 Marketing Solutions, 6sense Sales Intelligence, 6sense Revenue Marketing, LinkedIn Sales Navigator, Seamless (formally Seamless.AI), Lead Forensics, and Apollo.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/buyer-intent-data-providers/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=g2&focus%5B%5D=6sense-sales&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=linkedin-sales-navigator&focus%5B%5D=seamless-formally-seamless-ai&focus%5B%5D=lead-forensics&focus%5B%5D=apollo-io) ## How Many Buyer Intent Data Providers Products Does G2 Track? **Total Products under this Category:** 96 ### Category Stats (Jul 2026) - **Average Rating**: 4.56/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Diginius Insight (+3.71%) - Among all products in this category, Diginius Insight recorded the largest rating increase compared to last month *Last updated: July 17, 2026* ## How Does G2 Rank Buyer Intent Data Providers Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 52,800+ Authentic Reviews - 96+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Buyer Intent Data Providers Is Best for Your Use Case? - **Leader:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - **Highest Performer:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Easiest to Use:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Top Trending:** [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) - **Best Free Software:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) --- **Sponsored** ### OrgChart OrgChart is a leading org chart automation and workforce planning solution, built for HR professionals and the people leaders they support. 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[echoloc](https://www.g2.com/products/echoloc/reviews) Echoloc is a hiring signals platform that transforms job postings into actionable buyer intent data for sales teams. Job posts reveal what companies are actively building, budgeting for, and buying — but that signal is buried across thousands of career pages and job boards. Echoloc indexes 10M+ job postings, extracts hiring signals like firsthires, hiring spikes, tech stack mentions, and rollout language, and makes them searchable in plain English. **Who Is the Company Behind echoloc?** - **Seller:** [echoloc](https://www.g2.com/sellers/echoloc) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 2. [Foundry Visonayr](https://www.g2.com/products/foundry-visonayr/reviews) With Visionayr, you can deliver branded experiences, track lead engagement with your content and build solid business-to-buyer relationships from the first touch. Promote your content in an all-digital environment that encourages engagement and guides prospects through every step in the buyer journey. Resulting in qualified buyers that contribute to a larger, more accurate sales pipeline. With over 150M+ global records being monitored, refreshed, and enriched daily, our first-party database aligns to your ideal customer personas, ABM strategies, install-base requirements, and intent thresholds to support all tiers of your demand generation and sales strategies — globally. Learn more about Foundry Visionayr at: foundryco.com/our-solutions/demand-gen-solutions/. **Who Is the Company Behind Foundry Visonayr?** - **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b) - **Year Founded:** 1964 - **HQ Location:** Needham Heights, Massachusetts, United States - **LinkedIn® Page:** https://www.linkedin.com/company/foundryidg/ (5,391 employees on LinkedIn®) ### 3. [Intelligent ABM](https://www.g2.com/products/intelligent-abm/reviews) SWZD’s Intelligent ABM helps you plan and execute a more effective conversion-powered ABM strategy with best-in-class data. SWZD and Aberdeen have partnered to provide B2B tech sellers with unparalleled scale, quality and diversity of data. With the combination of SWZD’s first-party and Aberdeen’s third-party data insights, you can now get visibility into the entire buying collective - from the boardroom to the server room. Leverage this actionable intent data to identify, prioritize, and engage with accounts based on actual propensity to buy. **Who Is the Company Behind Intelligent ABM?** - **Seller:** [Ziff Davis](https://www.g2.com/sellers/ziff-davis) - **Year Founded:** 1995 - **HQ Location:** New York - **Twitter:** @ziffdavis (1,426 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ziff-davis-inc/ (6,678 employees on LinkedIn®) - **Ownership:** NASDAQ: ZD ### 4. [Intent HQ](https://www.g2.com/products/intent-hq/reviews) IntentOne is an Opportunity Intelligence Platform from Intent HQ, built for enterprise marketing, growth, customer experience and data teams that need to turn customer behavior into faster, more confident commercial decisions. Most enterprises already have data, dashboards, campaign platforms and activation channels. The challenge is knowing what to do next, which opportunities matter most, and how to act before the customer moment has passed. IntentOne sits upstream of activation, connecting behavioral signals, customer data and business goals to identify, prioritize and operationalize moments of intent. Using privacy-safe signal intelligence, including high-value behavioral signals generated through Intent HQ’s Edge AI capabilities, IntentOne helps brands detect emerging customer needs, churn risk, upgrade readiness, retention opportunities and growth moments in a timely manner. Opportunities are ranked by commercial value and confidence, helping teams focus on the actions most likely to improve revenue, loyalty and customer engagement. IntentOne is designed to work with existing enterprise data estates, martech stacks and customer experience tools. Teams can use IntentOne to generate insights, enrichments, audiences, recommended next-best actions and activation-ready outputs, then activate through IntentOne or route decisions into existing marketing and experience platforms. Unlike traditional analytics tools, CDPs or campaign execution platforms, IntentOne does not simply report what happened or wait for teams to define the next audience. It helps teams move from insight to decision to action, while preserving the context behind why an opportunity matters, why now, and what action should follow. Built for enterprise governance, IntentOne includes guardrails, approval controls, consent and suppression enforcement, explainability and auditability. This helps organizations adopt AI-driven customer decisioning with greater confidence, keeping humans in control while increasing decision speed and commercial impact. IntentOne enables enterprises to understand real customer intent, prioritize high-value opportunities and act with precision, privacy and accountability. **Who Is the Company Behind Intent HQ?** - **Seller:** [Intent HQ](https://www.g2.com/sellers/intent-hq) - **Year Founded:** 2010 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/intenthq (119 employees on LinkedIn®) ### 5. [IntentIQ](https://www.g2.com/products/intentiq/reviews) IntentIQ is a real-time buyer intent engine built for modern B2B outbound teams who are done wasting time on cold, low-intent prospects. Traditional outbound relies on static lists, surface-level ICP filters, and manual guesswork. IntentIQ flips that model by identifying who is actively in-market - before they book demos, before they reply to ads, and before your competitors reach them. The platform continuously analyzes behavioral, contextual, and market-based signals to determine which companies and decision-makers are showing real buying intent. These signals are then scored, ranked, and matched against your ideal customer profile - so your team knows exactly who to contact and when. What IntentIQ Enables: • Real-Time Buyer Detection Identify companies actively exploring solutions related to your offer. • Intent-Based Lead Scoring Rank prospects by urgency, relevance, and likelihood to convert - not vanity data. • Outbound Prioritization Focus sales efforts only on accounts that are most likely to respond and buy. • Signal-Driven Outreach Replace generic cold outreach with timely, context-aware conversations. • Higher Reply & Close Rates Less volume. Better timing. Stronger conversations. IntentIQ is built for founders, agencies, coaches & consultants, SaaS teams, and B2B sales organizations who depend on outbound - but want it to feel intelligent, timely, and human. This is not another lead database. It’s decision intelligence for outbound sales. **Who Is the Company Behind IntentIQ?** - **Seller:** [IntentIQ](https://www.g2.com/sellers/intentiq) - **Year Founded:** 2025 - **HQ Location:** Dubai, AE - **LinkedIn® Page:** https://www.linkedin.com/company/intentiq/ (1 employees on LinkedIn®) ### 6. [Leadfeeder](https://www.g2.com/products/leadfeeder/reviews) Leadfeeder is a B2B lead generation software that identifies the companies visiting your site, how they got there, their behavior, and their intent to purchase. With over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts. **Who Is the Company Behind Leadfeeder?** - **Seller:** [Leadfeeder](https://www.g2.com/sellers/leadfeeder) - **Year Founded:** 2012 - **HQ Location:** Helsinki, FI - **Twitter:** @Leadfeeder (3,959 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3833060/ (41 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 78% Small-Business, 19% Mid-Market #### What Are G2 Users Discussing About Leadfeeder? - [What is Leadfeeder used for?](https://www.g2.com/discussions/what-is-leadfeeder-used-for) ### 7. [LeadSynth](https://www.g2.com/products/leadsynth/reviews) LeadSynth AI is an AI-powered lead generation platform that finds people already looking for what you sell — before your competitors reach them. Instead of cold emailing strangers from outdated databases, LeadSynth monitors real-time conversations on Reddit, LinkedIn, X (Twitter), and YouTube. Our AI detects buying intent — questions about solutions, complaints about competitors, requests for recommendations — and scores each lead based on relevance to your product. Once a warm lead is found, LeadSynth's AI agent crafts personalized outreach messages that match your writing style. Every DM, comment, and reply sounds like you actually wrote it — not a bot. This is why our users see 3-5x higher response rates compared to traditional cold outreach. Key features: Real-time intent monitoring across 4 platforms AI-powered lead scoring and qualification Automated personalized outreach (DMs, comments, replies) Writing style matching — AI learns how you write LinkedIn profile enrichment and email discovery Daily lead reports delivered to your dashboard Built for SaaS founders, B2B sales teams, agencies, and anyone tired of cold email response rates. Set up your product description, connect your accounts, and get your first leads in under 5 minutes. **Who Is the Company Behind LeadSynth?** - **Seller:** [LeadSynth](https://www.g2.com/sellers/leadsynth) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/leadsynthai/ (1 employees on LinkedIn®) ### 8. [Lift AI](https://www.g2.com/products/lift-ai/reviews) Lift AI is the only buyer intent technology that can detect the hidden buyers within completely anonymous website visitors (where an Account can’t be deanonymized, ID matched, or revealed). Unlike other buyer intent data providers listed on G2, Lift AI predicts which web visitors are ready to convert based on hundreds of their real-time micro behaviors as they navigate through your website (not simplistic signals like “pricing or product page views”). On its own, Lift AI surfaces the majority of your website pipeline: ✅Payscale: 54% of website pipeline now comes from anonymous visitors​. ✅Chronus: 85% of total pipeline is generated from completely anonymous visitors​. ✅Boomi: 58% of pipeline came from anonymous high-intent visitors​. ✅Okta: 51% of pipeline came from anonymous high-intent visitors​. However, when Lift AI’s real-time buyer intent scores are combined with your tech stack and any of the other buyer intent providers listed here, you can prioritize optimize your known account marketing and sales priorities: ✅Chronus integrated the individual high intent scores from Lift AI with their 6Sense "Purchase Stage" accounts to get 11.6x more conversions. ✅ Payscale integrated the individual high intent scores from Lift AI with their ABM accounts to get 19x more conversions. ✅ Okta integrated the individual high intent scores from Lift AI with their ABM accounts to get 5x more conversions. ✅ RealVNC integrated the individual high intent scores from Lift AI with their Hubspot lead scoring accounts to get 2x more conversions. Want to see how Lift AI can unlock hidden revenue from your anonymous visitors while optimizing your known ones? Get started today with a free 30-day proof of concept (for qualified Accounts) and start converting visitors before they leave your website. **Who Is the Company Behind Lift AI?** - **Seller:** [Lift AI](https://www.g2.com/sellers/lift-ai) - **Year Founded:** 2020 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/lift-ai (20 employees on LinkedIn®) ### 9. [OMR Reviews](https://www.g2.com/products/omr-reviews/reviews) OMR Reviews is the most relevant software review & information platform in the DACH area. Discover more than 11,000 tools in over 800 software categories. Our strong community helps you find the right software for your business with over 70,000 published software reviews. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind OMR Reviews?** - **Seller:** [OMR](https://www.g2.com/sellers/omr) - **HQ Location:** Hamburg, DE - **LinkedIn® Page:** https://www.linkedin.com/company/omrockstars/people/ (593 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of OMR Reviews? **"[G2 for DACH](https://www.g2.com/survey_responses/omr-reviews-review-8044031)"** **Rating:** 5.0/5.0 stars *— Yannick S.* [Read full review](https://www.g2.com/survey_responses/omr-reviews-review-8044031) --- ### 10. [OpenFunnel](https://www.g2.com/products/openfunnel-openfunnel/reviews) Search Engine for GTM Search for pain signals. Surface accounts. Ship value-first messaging on auto-pilot. **Who Is the Company Behind OpenFunnel?** - **Seller:** [Openfunnel](https://www.g2.com/sellers/openfunnel) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/openfunnel/ (4 employees on LinkedIn®) ### 11. [OutsScale](https://www.g2.com/products/outsscale/reviews) OutsScale is an intent-based B2B outbound engine. Instead of spraying cold emails at random prospects, OutsScale monitors 30+ public buying signals : new role changes, hiring activity, competitor follows, post engagement and surfaces the leads who are warm RIGHT NOW. Every lead comes with a transparent 'Why Now' card explaining which signals fired and why, plus LinkedIn messages and cold emails that reference that exact context. Built for SDRs, founders, and B2B growth teams tired of 1% reply rates. Signal-transparent scoring (not a black box), multichannel outreach drafts, and a 7-day free trial. **Who Is the Company Behind OutsScale?** - **Seller:** [OutsScale](https://www.g2.com/sellers/outsscale) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 12. [Prems Ai](https://www.g2.com/products/prems-ai/reviews) Prems Ai is a social listening and lead generation platform that monitors 10 platforms simultaneously — including Reddit, LinkedIn, Hacker News, Quora, X, Facebook Groups, IndieHackers, Dev.to, Stack Overflow, and Product Hunt — to surface high-intent buying signals in real time. Every social post is scored from 0 to 100 for purchase intent using AI, so sales teams and founders can focus on prospects actively seeking solutions rather than broadcasting cold outreach. The built-in AI Reply Coach generates contextual, authentic responses tailored to each conversation, drawing from a proprietary Wisdom Engine trained on over 8,500 expert YouTube videos. Prems Ai is designed for SaaS founders, B2B agencies, freelancers, and sales teams looking to replace cold outbound with warm, intent-driven conversations across the social web. Pricing starts at $49/month. **Who Is the Company Behind Prems Ai?** - **Seller:** [Prems Ai](https://www.g2.com/sellers/prems-ai) - **HQ Location:** N/A - **LinkedIn® Page:** https://linkedin.com/company/premsai/ (1 employees on LinkedIn®) ### 13. [Revleads](https://www.g2.com/products/revleads/reviews) Specializing in the Digital Project Management and Human Resources verticals, SoftwareSelect's intent data allows software companies to discover and engage with in-market accounts. With real-time data showing the tools that organizations are researching and comparing, you can: prioritize your outreach, tailor your messaging to fit where buyers are at in their journey, get ahead of churn prevention, and so much more. **Who Is the Company Behind Revleads?** - **Seller:** [SoftwareSelect](https://www.g2.com/sellers/softwareselect) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 14. [SoLEAD](https://www.g2.com/products/solead/reviews) SoLEAD is a B2B intent intelligence platform that helps companies identify who to contact and why now, before outreach happens. Instead of relying on static lead lists or generic messaging, SoLEAD analyzes real-time market signals, especially job postings, to detect companies actively investing in solving specific problems. It enables teams to generate highly relevant, timing-based outreach that feels natural, not spam. **Who Is the Company Behind SoLEAD?** - **Seller:** [SoLEAD](https://www.g2.com/sellers/solead) - **Year Founded:** 2025 - **HQ Location:** Vancouver, CA - **LinkedIn® Page:** https://linkedin.com/company/solead-ai/ (1 employees on LinkedIn®) ### 15. [Spiceworks Ziff Davis Data Intelligence](https://www.g2.com/products/spiceworks-ziff-davis-data-intelligence/reviews) Spiceworks Ziff Davis (SWZD Data Intelligence offers comprehensive data solutions tailored for B2B technology vendors. By integrating zero, first, and third-party data with firmographic and technographic insights, SWZD provides unparalleled visibility into buyer behavior, enabling marketers to effectively target and engage their audience. Key Features and Functionality: - Data Integration: Combines multiple data sources to deliver a holistic view of potential buyers. - Audience Insights: Offers detailed firmographic and technographic data to understand organizational structures and technology usage. - Marketing Solutions: Provides tools for email marketing, display advertising, lead generation, and virtual events. - Account-Based Marketing: Delivers targeted strategies to engage specific accounts with personalized content. Primary Value and User Solutions: SWZD Data Intelligence empowers B2B tech vendors by offering deep insights into buyer intent and behavior. This enables marketers to craft data-driven strategies, enhance lead generation efforts, and drive revenue growth. By understanding the evolving needs of their audience, businesses can build lasting customer relationships and achieve marketing success. **Who Is the Company Behind Spiceworks Ziff Davis Data Intelligence?** - **Seller:** [Ziff Davis](https://www.g2.com/sellers/ziff-davis) - **Year Founded:** 1995 - **HQ Location:** New York - **Twitter:** @ziffdavis (1,426 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ziff-davis-inc/ (6,678 employees on LinkedIn®) - **Ownership:** NASDAQ: ZD ### 16. [Spikr](https://www.g2.com/products/spikr/reviews) Spikr engineers revenue for B2B tech companies. We generate leads, build pipeline, and support deals. Through data, market intelligence, and expert conversations, we connect sales teams with senior IT decision-makers worldwide for measurable growth. **Who Is the Company Behind Spikr?** - **Seller:** [Spikr](https://www.g2.com/sellers/spikr) - **Year Founded:** 2018 - **HQ Location:** Poole, GB - **LinkedIn® Page:** https://www.linkedin.com/company/spikr-b2b-lead-generation-rocket-fuel (7 employees on LinkedIn®) ### 17. [Teamfluence™](https://www.g2.com/products/teamfluence/reviews) Teamfluence is a LinkedIn automation and social-selling platform for B2B sales teams that turns LinkedIn engagement into structured signals, applies ICP rules, and routes qualified leads into your sales stack. Sales reps, SDR/BDR teams, and RevOps use Teamfluence to monitor profiles and posts, detect buying-intent events (views, reactions, comments), enrich prospects, and trigger next steps through native integrations and workflow automation. The product supports signal-based prospecting and sales engagement specifically on LinkedIn, reducing manual research while keeping activity synchronized with systems of record and collaboration tools. Teamfluence captures what happens around your market on LinkedIn, your team’s content, competitor posts, influencer threads, even promoted posts, and converts those moments into actionable data. The Teamfluence AI Agent can classify leads against your ICP so reps focus on the right accounts and contacts first. From there, alerts and updates can be sent to Slack, records synced with HubSpot or Salesforce, and downstream automations triggered via webhooks or API. Documentation in the Help Center covers setup, mapping, and notification options. Key Features and Use Cases - Workflows and integrations – Automate your repetitive tasks on LinkedIn and perform actions based on a variety of different signals. You can send alerts to Slack, sync contacts and accounts to HubSpot or Salesforce, enroll prospects into networking campaigns or outreach campaigns, and trigger automations with webhooks/API to fit existing GTM processes using tools like Clay, Make, n8n, Relay and others. - Signal collection on LinkedIn – Track owned and third-party posts and profiles; convert reactions, comments, and views into standardized events for prospecting and follow-up. - AI Agent for ICP qualification – Use an AI Agent to classify, prioritize, and route leads according to your defined criteria for faster response times. - Lead enrichment and scoring – Consolidate person/company details and adjust scoring weights by engagement type to reflect your team’s playbook. - Team-ready operations – Use the pricing tiers and entitlements to scale monitoring, workflows, and networking campaigns as teams grow. Who it’s for Teams that want to operationalize LinkedIn activity for prospecting and outreach: B2B sales organizations running social-selling motions, RevOps leaders standardizing data flow into CRM/collaboration tools, and GTM teams building signal-based plays around key accounts and personas. Notes on privacy and terms Teamfluence publishes data-privacy and terms information describing data types, usage, and user rights so organizations can assess fit with their governance standards. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Teamfluence™?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 0.8/10 (Category avg: 10/10) **Who Is the Company Behind Teamfluence™?** - **Seller:** [jaxx.ai](https://www.g2.com/sellers/jaxx-ai) - **HQ Location:** Wilmington, US - **LinkedIn® Page:** https://www.linkedin.com/company/myteamfluence (11 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Teamfluence™'s Pros and Cons? **Pros:** - Client Management (1 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) - Easy Integrations (1 reviews) - Lead Generation (1 reviews) **Cons:** - Connection Limitations (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About Teamfluence™? *AI-generated summary from verified user reviews* **Pros:** - Users value the **effective client management** in Teamfluence™, enhancing team connections and organization within CRM. - Users praise the **fantastic customer support** of Teamfluence™, providing tailored assistance for setup and integration. - Users value the **ease of use** of Teamfluence, finding it intuitive for meaningful LinkedIn connections and lead generation. - Users value the **easy integrations** of Teamfluence™, which seamlessly connect with CRM systems for optimal lead generation. - Users value the **effective lead generation** capabilities of Teamfluence™, facilitating team connections and CRM integration. **Cons:** - Users find the **connection limitations** frustrating, particularly with the cumbersome data extraction process requiring webhooks. - Users note the **limited features** in Teamfluence™, yet appreciate the rapid implementation of new ones. #### What Are Recent G2 Reviews of Teamfluence™? **"[Great for managing a new Pipeline](https://www.g2.com/survey_responses/teamfluence-review-10957861)"** **Rating:** 5.0/5.0 stars *— Miguel Angel N.* [Read full review](https://www.g2.com/survey_responses/teamfluence-review-10957861) --- **"[Finally a tool that helps with social selling!](https://www.g2.com/survey_responses/teamfluence-review-10459368)"** **Rating:** 5.0/5.0 stars *— Felix K.* [Read full review](https://www.g2.com/survey_responses/teamfluence-review-10459368) --- ### 18. [Thred](https://www.g2.com/products/thred/reviews) Thred is an ABM platform built for AI search. Use Thred to monitor account-level research, queries, and click-throughs across 5,000+ websites ranking in AI search, and personalize outbound like never before. **Who Is the Company Behind Thred?** - **Seller:** [Thred](https://www.g2.com/sellers/thred) - **Year Founded:** 2025 - **HQ Location:** San Francisco, US - **Twitter:** @thred_ai (315 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/thred-ai/ (4 employees on LinkedIn®) - **Ownership:** Thred Apps, Inc ### 19. [Visitor InSites](https://www.g2.com/products/visitor-insites/reviews) Visitor InSites is a people-level intent data and website visitor identification software platform that helps companies understand who is actively showing buying intent, not just which accounts or IP addresses interacted with a website. Visitor InSites is a type of intent data provider and website visitor identification software used by marketing and revenue teams that need visibility into individual buyer behavior. Instead of limiting insights to anonymous analytics, cookies, or account-level signals, the platform resolves engagement to specific people and organizes those signals into usable audiences. The software supports both pre-visit intent signals and post-visit identification. Pre-visit intent is derived from observed keyword-driven search behavior that indicates active research or evaluation. Post-visit identification associates website engagement with individual people after they interact with a site. Together, these signals provide a more complete view of buyer activity across the full decision cycle. Visitor InSites is commonly evaluated in the categories of intent data providers and website visitor identification software, particularly by teams that want people-level insight rather than topic-based or account-based intent models. Typical use cases include expanding addressable audiences for advertising, improving sales visibility into inbound demand, prioritizing outreach based on buying signals, and reducing reliance on limited retargeting pools. The platform is used by both B2B and B2C organizations that generate consistent website traffic or invest in paid media and want greater control over who they reach. Unlike account-level intent platforms or IP-based visitor tracking tools, Visitor InSites operates at the individual person level, enabling more precise audience creation and activation. Identified audiences can be used across go-to-market workflows depending on a company’s internal processes and tools. Key capabilities and value areas include: Identifying individual people associated with website visits rather than anonymous sessions or IP-level data Building keyword-driven intent audiences based on observed search behavior Combining intent signals and website engagement into unified people-level audiences Expanding addressable audiences beyond traditional cookie-based retargeting Supporting better targeting, prioritization, and visibility for marketing and revenue teams Visitor InSites is best suited for organizations evaluating intent data, visitor identification, and people-based audience solutions that want to understand who their demand consists of, not just how much traffic they generate. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Visitor InSites?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10) **Who Is the Company Behind Visitor InSites?** - **Seller:** [Visitor InSites](https://www.g2.com/sellers/visitor-insites) - **Year Founded:** 2009 - **HQ Location:** Tampa, US - **Twitter:** @VisitorInSites (6 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/visitorinsites (8 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Visitor InSites? **"[Game Changing Technology](https://www.g2.com/survey_responses/visitor-insites-review-4603041)"** **Rating:** 5.0/5.0 stars *— Roger C.* [Read full review](https://www.g2.com/survey_responses/visitor-insites-review-4603041) --- #### What Are G2 Users Discussing About Visitor InSites? - [What is Visitor InSites used for?](https://www.g2.com/discussions/what-is-visitor-insites-used-for) - 1 comment, 1 upvote ### 20. [Wrench.ai](https://www.g2.com/products/wrench-ai/reviews) Wrench.AI builds Big Data-based software and tools that allow leaders to make better decisions and automate initiatives and campaigns to maximize resources for the best possible return. **Average Rating:** 4.9/5.0 **Total Reviews:** 15 **How Do G2 Users Rate Wrench.ai?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 5.3/10 (Category avg: 10/10) **Who Is the Company Behind Wrench.ai?** - **Seller:** [Wrench.ai](https://www.g2.com/sellers/wrench-ai) - **Year Founded:** 2017 - **HQ Location:** Salt Lake City, UT - **Twitter:** @WrenchAI (43 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11246342/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 76% Small-Business, 24% Mid-Market #### What Are Recent G2 Reviews of Wrench.ai? **"[Gives amazing insight, allowing us to ramp up our REAL personalization](https://www.g2.com/survey_responses/wrench-ai-review-7543423)"** **Rating:** 5.0/5.0 stars *— Steve E.* [Read full review](https://www.g2.com/survey_responses/wrench-ai-review-7543423) --- **"[11/10. Unbelievable AI/ML product/software with an even greater team.](https://www.g2.com/survey_responses/wrench-ai-review-7481714)"** **Rating:** 5.0/5.0 stars *— Dakota H.* [Read full review](https://www.g2.com/survey_responses/wrench-ai-review-7481714) --- #### What Are G2 Users Discussing About Wrench.ai? - [What is Wrench.ai used for?](https://www.g2.com/discussions/what-is-wrench-ai-used-for) ### 21. [Wyzard.ai](https://www.g2.com/products/wyzard-ai/reviews) Wyzard.ai is an Agentic ABM platform that automates the entire account-based marketing journey, from identifying in-market accounts to delivering sales-ready opportunities. Instead of relying on static lists and manual campaigns, Wyzard’s AI agents continuously research target accounts, build deep buyer context, personalize outreach, and orchestrate multi-channel engagement. By unifying signals across your GTM stack, it turns fragmented intent into coordinated action and measurable pipeline growth. - Agentic ABM Platform that turns account signals into coordinated action and pipeline - Unify account discovery, enrichment, multi-channel engagement, and orchestration in one system - Drive faster pipeline generation with real-time signals and intelligent execution across email, LinkedIn, and chat **Who Is the Company Behind Wyzard.ai?** - **Seller:** [Wyzard.ai](https://www.g2.com/sellers/wyzard-ai) - **Year Founded:** 2024 - **HQ Location:** Gurugram, IN - **Twitter:** @wyzard_ai (34 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/wyzardai (34 employees on LinkedIn®) ## What Is Buyer Intent Data Providers? [Account-Based Data Software](https://www.g2.com/categories/account-based-data) ## What Software Categories Are Similar to Buyer Intent Data Providers? - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) --- ## How Do You Choose the Right Buyer Intent Data Providers? ### What You Should Know About Buyer Intent Data Providers ### What are Buyer Intent Data Providers? Buyer intent data providers aggregate and deliver context around when prospects and customers are interacting with a brand. Buyer intent is the probability that a customer will purchase a product, and these types of tools capture research around actual buyer journeys and signs of their purchase intent. Rather than using search engines or outdated data sets as a lead feeder, intent signals are becoming the key to more efficient buyer journeys and lead generation. Organizations leverage buyer intent data tools to target companies with account-based marketing (ABM) campaigns, personalize website experiences for online visitors, and prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data and their intent signals to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses better understand their products and integrations, and encourage marketing efforts and strategy. ### What are the Common Features of Buyer Intent Data Providers? The following are some core features within buyer internet data providers that can help users identify if this software is right for them: **Intent data capturing:** Most intent data is captured through content consumption, like website visitors, their engagement with an email, or even social media. These interactions with content like this create “signals” and are then aggregated to find the best segmentation of actionable potential customers.  **Outreach tools for prospects:** When teams know exactly who they're reaching out to and what their pain points are, it creates a relevant opportunity right from the start. Buyer intent data software is equipped with not only the data but the tools to contact potential customers as well.  **Detailed contact profiles:** Having intent data from the start creates the basis for in-depth and accurate contact data. This can include verified phone numbers, emails, and other crucial prospect information. That way, a customer journey can begin on the right foot. ### What are the Benefits of Buyer Intent Data Providers? **Lead generation:** A big part of finding the person that will buy from your business is having the correct lead. Buyer intent data is essential to finding target personas or accounts that turn into quality leads, making it an excellent lead generation option. With the specific data these tools provide, deeper insights are available to optimize a pipeline of potential buyers. ** ** **Lower churn rate:** Reading the behavior signals provided by intent data helps better identify a consistent target audience. This is also a key indicator of getting ahead of churn. Even after getting new customers through intent data, that same data can be actioned into outreach to prevent those customers from leaving. ** ** **Personalized communication:** By understanding what's important to a customer demographic, their needs can be outlined and actioned from the first communication. When buyers have the impression that their needs are being met, their trust only grows. Users can think of it as more than contact information; it’s a relationship that can make potential customers. ### Who Uses Buyer Intent Data Providers? **Marketing teams:** Campaigns that capture the interest of potential leads are created by marketers using intent data. This data helps put into perspective what is interesting to a demographic of high-quality leads. This makes it an ideal marketing tool for B2B companies in marketing campaigns. ** ** **Sales teams:** B2B sales teams will use it daily to find and act on qualified leads. They are the ones that prioritize outreach to then get a feel for purchase intent. All leads are founded within a data-driven framework making an ideal sales pipeline.  ### Challenges with Buyer Intent Data Providers Software solutions can come with their own set of challenges. Below are the top concerns with buyer intent data providers.  **Identifying the correct data approach:** With the segmentation of the data provided, there can be difficulty in understanding the appropriate one for a user's target market. Understanding the accounts and the appropriate mapping to campaigns is crucial.  **Potential blocks in lead flow:** Sometimes, even when one has the intent data, there can be a bottleneck in which opportunities are lead ready. This requires a consistent review of the process of reporting for sales reps. That way, they can understand if the data available is ready to be acted upon. ### How to Buy Buyer Intent Data Providers #### Requirements Gathering (RFI/RFP) for Buyer Intent Data Providers For buyer intent data products, the requirement should be that the software offers the ability to aggregate and deliver context around when prospects and customers are interacting with a particular product or company. When dealing with B2B marketing data, there must be a standard of security, so ideally, users should look for ones that are GDPR-compliant.  #### Compare Buyer Intent Data Providers **Create a long list** Buyers must start from the beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the buyer intent data features that would be essential, such as actual buyer journeys and signs of their purchase intent. If there’s one specific thing from a product that others don’t have but isn’t critical to the business goals, buyers can consider leaving that product behind to find one that checks all the boxes. This is where online research can come into play.  **Create a short list** Once a primary selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and ensure that these products meet all requirements essential to the key business objectives. Once the options have been narrowed down, businesses should consider reviews, their impact on current workflows, and objective third-party analysis. Software buyers must include options that are GDPR-compliant, as that’s key for B2B customers.  **Conduct demos** There may be an option to take part in a free trial, usually ranging from a week to a month of use, to help make the decision. Often after the trial period, most buyer intent data vendors will include a tiered pricing plan that best suits the needs and size of a business. It’s essential during the demo period to make a list of questions that are crucial to the buyer's purchase decisions so that one can review them with the sales contact. #### Selection of Buyer Intent Data Providers **Choose a selection team** Unless the decision is made to use the free version of a product, internal stakeholders, such as immediate managers or department heads, must be included in this purchase. These decision makers will direct the strategy, and to collaborate effectively, they will need visibility over cost and implementation. Buyers should also consider the cost of buyer intent data and the time of the implementation.  **Negotiation** Most of these products won’t require negotiation, but that doesn’t mean buyers should compromise on features, add-ons, or services. If a specific feature might cost extra but garner better results, buyers should consider it and try to include it in a package for the basic cost.  **Final decision** This purchase decision should be made with business goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical.