### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Brand Protection Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Brand Protection Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Brand Protection Software Articles [![How Brand Protection Software Can Help Brands Sustain the E-Commerce Chaos?](https://learn.g2.com/hubfs/brand%20protection-ss.jpg "How Brand Protection Software Can Help Brands Sustain the E-Commerce Chaos?")](https://www.g2.com/articles/brand-protection-software-for-ecommerce) [ ### How Brand Protection Software Can Help Brands Sustain the E-Commerce Chaos? ](https://www.g2.com/articles/brand-protection-software-for-ecommerce) Building strong brands is paramount to every company, regardless of industry. But, when it comes to retail, it is much more crucial and complex, given the amount of competition and pressure in this space. With e-commerce and online marketplace dominating retail business sales, there is also a significant rise in nefarious activities online. Hence, protecting brands is crucial to every retailer, given the widespread risk of counterfeiters, copyright violators, and infringers of patents. In this blog, we will understand the importance of brand protection and how brand protection software plays a vital role in preserving brand equity in the e-commerce world.  [ ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu") SS ](https://learn.g2.com/author/subhransu-sahu) by Subhransu Sahu [![Highlights From the G2 Fall 2022 E-Commerce Reports](https://learn.g2.com/hubfs/recap%20ecommerce%20report-GG.jpg "Highlights From the G2 Fall 2022 E-Commerce Reports")](https://www.g2.com/articles/highlights-from-the-g2-fall-2022-e-commerce-reports) [ ### Highlights From the G2 Fall 2022 E-Commerce Reports ](https://www.g2.com/articles/highlights-from-the-g2-fall-2022-e-commerce-reports) The e-commerce software market experienced significant changes in the past quarter caused by market corrections, changes in buyer behavior, and supply chain challenges. To understand how these changes impacted users, I analyzed the most recent G2 e-commerce reports data for fall 2022. [ ![Gabriel Gheorghiu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel Gheorghiu") GG ](https://learn.g2.com/author/gabriel-gheorghiu) by Gabriel Gheorghiu ## Brand Protection Software Glossary Terms [![Brand](https://learn.g2.com/hubfs/G2CM_GI497_Glossary_Article_Images-%5BBrand%5D_V1b.png "Brand")](https://www.g2.com/glossary/brand-definition) [Brand](https://www.g2.com/glossary/brand-definition) A brand is how consumers perceive a company, an individual, or a product. Learn about brand elements, their benefits, and how to build a strong brand. by Kelly Fiorini [![Custom Branding](https://learn.g2.com/hubfs/G2CM_GI145_Custom_Branding_V1b.png "Custom Branding")](https://www.g2.com/glossary/custom-branding-definition) [Custom Branding](https://www.g2.com/glossary/custom-branding-definition) Custom branding is how companies maintain a consistent brand identity recognizable to customers. Find out the benefits and how to implement it. by Martha Kendall Custard [![Brand Safety](https://learn.g2.com/hubfs/G2CM_GI133_Glossary_Article_Images-%5BBrand_Safety%5D_V1a.png "Brand Safety")](https://www.g2.com/glossary/brand-safety-definition) [Brand Safety](https://www.g2.com/glossary/brand-safety-definition) Brand safety is how companies safeguard their reputations while advertising online. Discover the benefits, threats, and how to practice good brand safety. by Martha Kendall Custard ## Brand Protection Software Discussions 0 Question on: Price2Spy [Can Price2Spy track prices in any currency?](/discussions/44655-can-price2spy-track-prices-in-any-currency) Do you always display prices in the original currency or I can convert them somehow? Yes, we can capture prices in any currency you desire! Depending on your settings, you may wish to display the price in its original currency or convert it to another currency, using an exchange rate. Please check details in the following tutorial video: https://rb.gy/koqg6n Answered: Cahide Gunes on March 8, 2021 [Your answer](/discussions/44655-can-price2spy-track-prices-in-any-currency/comments/new?remote=true) 0 Question on: Price2Spy [Can you monitor location-sensitive stores?](/discussions/44652-can-you-monitor-location-sensitive-stores) Some of my competitors have location-sensitive stores. Is there a way you can monitor them? Yes, we can! If a website has a restricted access policy, Price2Spy can monitor such sites from different locations. For example – if you want to monitor a Spanish website, which bans any requests coming from outside of Spain – we’ll monitor it from our Spanish server. Price2Spy has currently its servers in more than 15 countries worldwide – the number is growing on a nearly monthly basis. Price2Spy can also monitor: - Websites that show different availability/price/shipping costs based on the client’s address (which is often derived from his IP address). For example, Amazon and Walmart. - Websites that explicitly ask you to choose your local store – and then display prices/availability from that store. For more information, please visit the following link: https://rb.gy/xfkgdu Answered: Cahide Gunes on March 8, 2021 [Your answer](/discussions/44652-can-you-monitor-location-sensitive-stores/comments/new?remote=true) 0 Question on: Price2Spy [I have no time and resources for product matching. Can you help?](/discussions/40897-i-have-no-time-and-resources-for-product-matching-can-you-help) Are there any solutions? In case you don’t have the time and resources to match the products on the sites you want to track, we can definitely help!  Depending on your needs and industry, we can offer you 3 different methods: 1) Continues automated product matching (Automatch) - In case your industry uses highly standardized product identifiers like EANs, MPNs, UPCs, or ASINs, and if you need more than 1000 products matched this way, Automatch is the way to go. A 100% automated, continual automated product matching process, Automatch can be performed at specified intervals (daily, weekly, monthly), depending on your needs. 2) Manual product matching - If your industry doesn’t use standardized product identifiers, in other words, if no full automation is possible, we'd be happy to offer you our manual product matching services with superb quality. Our 9+ years experienced team will check each product on your desired sites and manually match them for you. What we’d need from you is a list of products you would like added to Price2Spy, followed by a list of your competitors. Please note that manual product matching is applicable always in all industries, regardless of unique product codes are used or not. 3) Hybrid product matching (Hybrid Automatch via ML) - If your products are of such a nature that they cannot be effectively matched by unique identifiers (no EANs, UPCs, MPNs, etc), and there is a need for manual matching as a continual process, then we'd be happy to offer you Hybrid Automatch via Machine Learning – part of Price2Spy Enterprise package. Hybrid means that machines and humans are working together. Put it simply: Machine Learning (ML) algorithm will go through products from both your and competitor sites and make sure that only meaningful matching candidates get suggested. However, it will be humans who will be doing the final check – whether that candidate is really a good match or not. For more details please visit: https://rb.gy/tbnscm Last but not least, whatever method we advise, we will make sure that the product matches are 100% correct, so you can fully rely on price comparison reports. Answered: Cahide Gunes on February 25, 2021 [Your answer](/discussions/40897-i-have-no-time-and-resources-for-product-matching-can-you-help/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/brand-protection/resources?discussions_page=6) - [1](/categories/brand-protection/resources) - [2](/categories/brand-protection/resources?discussions_page=2) - [3](/categories/brand-protection/resources?discussions_page=3) - [4](/categories/brand-protection/resources?discussions_page=4) - [5](/categories/brand-protection/resources?discussions_page=5) - [6](/categories/brand-protection/resources?discussions_page=6) - 7 - [8](/categories/brand-protection/resources?discussions_page=8) - [9](/categories/brand-protection/resources?discussions_page=9) - [10](/categories/brand-protection/resources?discussions_page=10) - [Next ›Next ›](/categories/brand-protection/resources?discussions_page=8) ## Brand Protection Software Reports Mid-Market Grid® Report for Brand Protection Summer 2026 G2 Report: Grid® Report Grid® Report for Brand Protection Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Brand Protection Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Brand Protection Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Brand Protection Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Brand Protection Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Brand Protection Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Brand Protection Spring 2026 G2 Report: Grid® Report Grid® Report for Brand Protection Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Brand Protection Spring 2026 G2 Report: Momentum Grid® Report