Brand Advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their brand advocates to promote their message, content, or products through word-of-mouth. A brand advocate is a customer or employee of a business who pro-actively shares it via mobile, email, or social media with or without incentive. Brand advocates are eager to share anecdotal evidence about their experiences using products and services, and brand advocacy software programs help to facilitate that sharing process.
Products in this category are used by businesses in a wide-range of industries, most often by marketing or advocacy teams. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.
Brand advocacy software tends to be focused on either employee advocacy or consumer advocacy, although there are a small number of products that provide platforms for both employees and consumers.
To qualify for inclusion in the Brand Advocacy category, a product must:
Perkville is a leading retention and referral solution for the health, fitness, salon, spa, and retail industries. Our rewards program integrates directly with POS or scheduling systems and can be custom-tailored for every business. Featured in businesses around the world, the Perkville system can drive referrals, reward clients for return visits and making purchases, and even generate social media posts. Learn how Perkville can help you increase your customer base and grow your business.
Refer.com is a referral lead generating solution for service providers. Refer.com software provides the means to build networks of trusted professionals actively seeking to give and receive new referred business opportunities. By investing just 10 minutes a day, you'll never let a new opportunity slip through the cracks.
ReferralMagic is a fully customizable referral program that is optimized for your business. Diversify your new leads by offering a referral program to current customers, suppliers and other industry partners. Use our best in class referral technology to increase the number of your referrals you receive & minimize the operational overhead of facilitating a referral program with our easy to use cloud-based system.
Unlock hidden referrals by making it easy for your customers and partners to refer you Referral Rock makes word of mouth marketing a channel for growth. Using our referral software service with proven best practices, you can put your referral marketing on autopilot instead of hoping referrals happen by themselves.
Grow your business faster. Reward Dragon is web-based referral marketing software that helps local businesses earn more by increasing client referrals and building trust through client testimonials. Easy to set up. Easy to operate Reward Dragon uniquely combines testimonials, social sharing, and referral rewards into a simple, yet powerful referral marketing campaign: Set up in seconds You simply create an account with your business email and a password, and complete a short company profile. Your company’s personalized Testimonial Gallery page is automatically created. Default referral club and testimonial invitations We’ve already written the text for your referral club and testimonial invitations. All you need are customer names and email addresses. Reward Dragon takes it from there, sending a professional email on your behalf. And, if you would rather write your own invitation copy instead, no problem. Default referral reward coupons When customers refer their friends, colleagues and family, you offer a token of your appreciation. These take the form of coupons for savings on their next purchase, gift cards, or any other type of reward. Use the default reward, or create your own. Default new-customer coupons Savings coupons are an effective incentive for the first time customer, even when they’ve been referred to your business by a friend. Use the default savings offer, or create your own. Testimonial Widget Display a rotating carousel of your happy customers’ testimonials on your website. It’s as easy as embedding a short snippet of HTML on your home page. Your web visitors can click on the testimonial box to read more endorsements, and grab a new-customer coupon. Social Sharing You, your customers, and friends of the business can spread the word about your business by sharing their personal referral link via email or on Facebook and other social media channels. Any mobile or desktop device Reward Dragon works on any device with an internet connection. Free Basic Subscription Get started with a free account. Upgrade to the Standard subscription to unlock additional features.
rFactr’s SocialPort™ gives organizations a way to scale social selling best practices across the entire enterprise. SocialPort helps to empower employee advocacy while preempting conversations with competitors, reducing the cost of customer acquisition and creating a measurable increase in revenue. Social selling techniques can create a competitive advantage but you’ll need a true enterprise-class social selling system in order to ensure results and compliance. SocialPort’s cross-platform interface is a push-button way to seamlessly interface social media with your CRM system delivering measurable social media ROI and tangible sales results. rFactr helps companies deploy SocialPort and even trains sales reps to mine social media in order to close incremental sales.
SocioAdvocacy is the quintessential Employee Advocacy tool that lets your employees discover your official marketing communication and share it with their external social networks, in turn generating positive conversations and sales for your company. It allows you to make a provision for your employees to earn reward points for engaging with and sharing the content that makes the advocacy program gamified. SocioAdvocacy also lets you track the effectiveness of advocacy marketing across social media, hence improving it with real-time feedback.
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email firstname.lastname@example.org.
TADAs advocacy engagement platform addresses the problem with loyalty programmes, which tend to have a short lifespan. Advocates not only drive revenues for product referrals but also have a powerful role in terms of promoting a brand in a variety of ways through direct endorsements in person or through other forms such as social media creating a powerful ripple effect.
The VEMT Marketing Cloud offers extensive support for persuasion marketing strategies throughout the customer journey, including loyalty, gamification, marketing automation, member-get-member, look-at-me and more retention and turnover increasing strategies. The CRM and Campaign module are fully integrated with reward tactics and allow the marketer to apply flexible business logic to all phases of the customer journey in his B2B and B2C markets.
The VIP Crowd Engagement Hub makes it fun and easy for your employees and customers to provide feedback and promote your company. Companies use VIP Crowd's Engagement Hub to: *Drive Engagement: Create activities that get your customers and employees talking about your brand, providing feedback, and having fun. *Accelerate Sales: Support your sales and marketing efforts by turning your best customers and employees into brand advocates. *Boost Retention: Show your customers and employees how much you appreciate them and why they should continue to work with you. See how your team can easily join the VIP Crowd community and reward your best customers and employees for having fun: https://vipcrowd.com
Nurture a culture of employee advocacy -A new way for organisations to drive their company values and behaviours in support of 'real' employee advocacy. One of the smartest things an organisation can do is to empower its own employees to promote the brand on social, but only if it has the culture to support it. Visibly assists organisations in measuring and nurturing their culture with the ultimate aim of launching a sustainable employee advocacy programme.