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Best Brand Advocacy Software

Brand Advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their brand advocates to promote their message, content, or products through word-of-mouth. A brand advocate is a customer or employee of a business who pro-actively shares it via mobile, email, or social media with or without incentive. Brand advocates are eager to share anecdotal evidence about their experiences using products and services, and brand advocacy software programs help to facilitate that sharing process.

Products in this category are used by businesses in a wide-range of industries, most often by marketing or advocacy teams. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either employee advocacy or consumer advocacy, although there are a small number of products that provide platforms for both employees and consumers.

To qualify for inclusion in the Brand Advocacy category, a product must:

  • Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
  • Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
  • Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
  • Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it
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Brand Advocacy reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Pack is a innovative social advocacy tool that puts people at the centre of digital campaigns.

    Perkville is a leading retention and referral solution for the health, fitness, salon, spa, and retail industries. Our rewards program integrates directly with POS or scheduling systems and can be custom-tailored for every business. Featured in businesses around the world, the Perkville system can drive referrals, reward clients for return visits and making purchases, and even generate social media posts. Learn how Perkville can help you increase your customer base and grow your business.

    Keep track of your customers referrals, and easily reward them.

    Prefinery is online beta management software that helps software companies launch private betas for their web and desktop applications.

    Connect brands with more than 250 premium publishers across North America to create custom branded content.

    Pricelogic offers custom interactive online promotions and campaigns.

    ChickAdvisor is a leading brand advocacy platform working with brands, their creative departments, and their marketers, to develop better consumer products and customer experiences.

    RAP Index is a revolutionary, easy-to-use, web-based tool that uncovers hidden personal relationships between stakeholders and public officials. RAP Index was specifically designed to enable clients to find the right stakeholder, to deliver the right message, in the right way.

    Reachify is an business communicationplatform for better customer experiences and collaborative, efficient workplace. is a referral lead generating solution for service providers. software provides the means to build networks of trusted professionals actively seeking to give and receive new referred business opportunities. By investing just 10 minutes a day, you'll never let a new opportunity slip through the cracks.

    Increase conversion and sales with referral marketing through an easy widget on your website.

    A safe, secure and local online referral system used by many local Citizens Advice teams across the UK. Refernet enables customer referrals to be made securely to and from the various agencies which they work with in their town, city or region.

    Easily build a business network of referral associates who know and trust you, inviting them to exchange referrals with you.

    ReferralMagic is a fully customizable referral program that is optimized for your business. Diversify your new leads by offering a referral program to current customers, suppliers and other industry partners. Use our best in class referral technology to increase the number of your referrals you receive & minimize the operational overhead of facilitating a referral program with our easy to use cloud-based system.

    ReferralMagic is the simplest and the most user friendly referral marketing solution designed for SaaS businesses on the internet. It provides you with the tools to build multiple referral marketing campaigns simultaneously, in just a few minutes.

    Referral Partner Management is a channel management software that automates the tracking and management of referrals and handling of reward fulfillment and variable incentive structures.

    Unlock hidden referrals by making it easy for your customers and partners to refer you Referral Rock makes word of mouth marketing a channel for growth. Using our referral software service with proven best practices, you can put your referral marketing on autopilot instead of hoping referrals happen by themselves.

    Reve is a social marketing technology platform that drives customer acquisition, engagement and retention strategies for businesses.

    Grow your business faster. Reward Dragon is web-based referral marketing software that helps local businesses earn more by increasing client referrals and building trust through client testimonials. Easy to set up. Easy to operate Reward Dragon uniquely combines testimonials, social sharing, and referral rewards into a simple, yet powerful referral marketing campaign: Set up in seconds You simply create an account with your business email and a password, and complete a short company profile. Your company’s personalized Testimonial Gallery page is automatically created. Default referral club and testimonial invitations We’ve already written the text for your referral club and testimonial invitations. All you need are customer names and email addresses. Reward Dragon takes it from there, sending a professional email on your behalf. And, if you would rather write your own invitation copy instead, no problem. Default referral reward coupons When customers refer their friends, colleagues and family, you offer a token of your appreciation. These take the form of coupons for savings on their next purchase, gift cards, or any other type of reward. Use the default reward, or create your own. Default new-customer coupons Savings coupons are an effective incentive for the first time customer, even when they’ve been referred to your business by a friend. Use the default savings offer, or create your own. Testimonial Widget Display a rotating carousel of your happy customers’ testimonials on your website. It’s as easy as embedding a short snippet of HTML on your home page. Your web visitors can click on the testimonial box to read more endorsements, and grab a new-customer coupon. Social Sharing You, your customers, and friends of the business can spread the word about your business by sharing their personal referral link via email or on Facebook and other social media channels. Any mobile or desktop device Reward Dragon works on any device with an internet connection. Free Basic Subscription Get started with a free account. Upgrade to the Standard subscription to unlock additional features.

    RewardStream provides referral marketing software, specializing in referral programs for financial institutions, telecoms and eCommerce.

    Rocket Referrals automatically helps improve your company's referrals, retention, reviews and relationships

    The ShareSomeFriends app provides a quick & easy way for customers to refer friends to your business directly from their phone!

    Smync is the Social Word-of-Mouth Marketing Platform. They empower brands and agencies with the tools to identify, foster, and amplify brand enthusiasts and ignite social brand advocate communities, delivering Return on Advocacy.

    Sociable Labs is a SAAS provider of social and viral marketing solutions.

    Social&Loyal is a gamified loyalty platform that engages and activates a brand's audience wherever the brand is.

    The SociaLook Engagement platform allows you to engage your employees to create and distribute relevant content about your brand.

    rFactr’s SocialPort™ gives organizations a way to scale social selling best practices across the entire enterprise. SocialPort helps to empower employee advocacy while preempting conversations with competitors, reducing the cost of customer acquisition and creating a measurable increase in revenue. Social selling techniques can create a competitive advantage but you’ll need a true enterprise-class social selling system in order to ensure results and compliance. SocialPort’s cross-platform interface is a push-button way to seamlessly interface social media with your CRM system delivering measurable social media ROI and tangible sales results. rFactr helps companies deploy SocialPort and even trains sales reps to mine social media in order to close incremental sales.

    SocioAdvocacy is the quintessential Employee Advocacy tool that lets your employees discover your official marketing communication and share it with their external social networks, in turn generating positive conversations and sales for your company. It allows you to make a provision for your employees to earn reward points for engaging with and sharing the content that makes the advocacy program gamified. SocioAdvocacy also lets you track the effectiveness of advocacy marketing across social media, hence improving it with real-time feedback.

    SOCXO is a leading advocacy platform that enables brands to transform their stakeholders into brand advocates. We believe that people are a transformative force and have the power to amplify the brand’s social reach organically.

    SoHalo's Engagement Marketing Platform makes it easy for marketers to drive valuable employee and customer experiences that motivate engagement, product education, and advocacy, resulting in increased revenue and retention and lower marketing costs.

    SparkBase is a gift card and loyalty software platform that enables businesses to reward their customers in real time for monetary and non-monetary behavior across channels.

    Customize all Colors, Font and Sizes of Your Testimonial Widget to Perfectly Match Your Website Design.

    Right context. Right content. Right customers. Maximum engagement.

    Sprinklr Social and Messaging Suite
    Optimized for quick response
    Optimized for quick response

    Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit, chat with us at @sprinklr, or email

    Staagg is the affiliate statistics aggregator, consolidates all the affiliate network stats, in one place.

    Customer storytelling and word of mouth marketing software

    TADAs advocacy engagement platform addresses the problem with loyalty programmes, which tend to have a short lifespan

    TADAs advocacy engagement platform addresses the problem with loyalty programmes, which tend to have a short lifespan. Advocates not only drive revenues for product referrals but also have a powerful role in terms of promoting a brand in a variety of ways through direct endorsements in person or through other forms such as social media creating a powerful ripple effect.

    The Loyalty Box is a flexible customer loyalty solution for retailers on a budget.

    TrafficJunky is the ad network that manages the advertising on highly trafficked tube sites.

    TrafficManager is the white label solution for Ad Networks, Affiliate Programs and Media Buyers that need a fast, secure and reliable tracker at a fair price.

    Manages, tracks, analyses and optimises your online campaigns in real-time.

    The VEMT Marketing Cloud offers extensive support for persuasion marketing strategies throughout the customer journey, including loyalty, gamification, marketing automation, member-get-member, look-at-me and more retention and turnover increasing strategies. The CRM and Campaign module are fully integrated with reward tactics and allow the marketer to apply flexible business logic to all phases of the customer journey in his B2B and B2C markets.

    The VIP Crowd Engagement Hub makes it fun and easy for your employees and customers to provide feedback and promote your company. Companies use VIP Crowd's Engagement Hub to: *Drive Engagement: Create activities that get your customers and employees talking about your brand, providing feedback, and having fun. *Accelerate Sales: Support your sales and marketing efforts by turning your best customers and employees into brand advocates. *Boost Retention: Show your customers and employees how much you appreciate them and why they should continue to work with you. See how your team can easily join the VIP Crowd community and reward your best customers and employees for having fun:

    Nurture a culture of employee advocacy -A new way for organisations to drive their company values and behaviours in support of 'real' employee advocacy. One of the smartest things an organisation can do is to empower its own employees to promote the brand on social, but only if it has the culture to support it. Visibly assists organisations in measuring and nurturing their culture with the ultimate aim of launching a sustainable employee advocacy programme.

    People, who are members of organizations nationwide, care about what happens to themselves, their business and their family and they want a voice with simple, straightforward tools to make that voice count. Its why Votility exists.

    The all-in-one customer engagement platform for bricks-n-mortar businesses

    welikeit is an intelligent, award-winning platform that automates and controls the distribution of your social media updates, powered by isla your dedicated Social Media assistant.

    Yip Yip is a one for many digital platform that empowers an solopreneurs and networks to have a thriving online presence through automated content.

    Good Influence is a customer referral platform that delivers measurable results for organizations of all sizes - and whether B2C or B2B. Good Influence helps businesses use the influence of existing customers to drive new customers.