# Best Audience Data Providers for Medium-Sized Businesses *By [Ayushi Mahato](https://research.g2.com/insights/author/ayushi-mahato)* Products classified in the overall Audience Data Providers category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Audience Data Providers to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Audience Data Providers category. In addition to qualifying for inclusion in the Audience Data Providers category, to qualify for inclusion in the Medium-Sized Business Audience Data Providers category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. ## How Many Audience Data Providers Products Does G2 Track? **Total Products under this Category:** 38 ## How Does G2 Rank Audience Data Providers Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 600+ Authentic Reviews - 38+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## What Are the Top-Rated Audience Data Providers Products in 2026? ### 1. [LiveRamp](https://www.g2.com/products/liveramp/reviews) LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data. **Average Rating:** 4.2/5.0 **Total Reviews:** 102 **Who Is the Company Behind LiveRamp?** - **Seller:** [LiveRamp](https://www.g2.com/sellers/liveramp) - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @LiveRamp (6,431 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2241197/ (1,537 employees on LinkedIn®) - **Ownership:** NYSE: RAMP **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 48% Enterprise, 32% Mid-Market #### What Are LiveRamp's Pros and Cons? **Pros:** - Ease of Use (11 reviews) - Platform Integration (10 reviews) - Audience Activation (6 reviews) - Data Management (6 reviews) - Channel Management (5 reviews) **Cons:** - Difficult Learning (6 reviews) - Learning Curve (4 reviews) - Long Waiting Times (4 reviews) - Poor Customer Support (4 reviews) - Complexity (3 reviews) ### 2. [Dstillery](https://www.g2.com/products/dstillery/reviews) Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data Science, Dstillery has earned 21 patents (and counting) for the AI technology that powers our precise, scalable audiences. Our newest technology, ID-free®, is patented, privacy-safe behavioral targeting that can reach any display ad impression and can be used with any Dstillery product. Our premier user segment product, Custom AI Audiences, is a just-for-your-brand targeting solution that refreshes hundreds of millions of users every 24 hours to deliver the best performance. To learn more, visit us at www.dstillery.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 116 **Who Is the Company Behind Dstillery?** - **Seller:** [Dstillery](https://www.g2.com/sellers/dstillery) - **Year Founded:** 2008 - **HQ Location:** New York - **Twitter:** @Dstillery (3,815 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dstillery (94 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 57% Mid-Market, 28% Small-Business #### What Are Dstillery's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Artificial Intelligence (1 reviews) - Audience Analysis (1 reviews) - Campaign Management (1 reviews) - Customer Engagement (1 reviews) **Cons:** - Aggressive Sales Tactics (1 reviews) - Poor Customer Support (1 reviews) ### 3. [Comscore](https://www.g2.com/products/comscore/reviews) Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com **Average Rating:** 4.2/5.0 **Total Reviews:** 73 **Who Is the Company Behind Comscore?** - **Seller:** [Comscore](https://www.g2.com/sellers/comscore) - **Year Founded:** 1999 - **HQ Location:** Reston, VA - **Twitter:** @ComscoreAPAC (2,025 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7360/ (1,003 employees on LinkedIn®) - **Ownership:** NASDAQ: SCOR **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 43% Mid-Market, 41% Enterprise #### What Are Comscore's Pros and Cons? **Pros:** - Data Accuracy (2 reviews) - Helpful (2 reviews) - Analytics (1 reviews) - Business Support (1 reviews) - Comprehensive Data (1 reviews) **Cons:** - Complexity (3 reviews) - Difficult Navigation (2 reviews) - Navigation Difficulty (2 reviews) - Navigation Issues (2 reviews) - Complex Querying (1 reviews) ### 4. [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com **Average Rating:** 4.3/5.0 **Total Reviews:** 113 **Who Is the Company Behind Lotame Spherical Platform?** - **Seller:** [Lotame](https://www.g2.com/sellers/lotame) - **Year Founded:** 2006 - **HQ Location:** Columbia, MD - **Twitter:** @Lotame (7,062 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/64620/ (122 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 56% Mid-Market, 30% Small-Business ## What Is Audience Data Providers? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)