# Best Attribution Software - Page 7 ## How Many Attribution Software Products Does G2 Track? **Total Products under this Category:** 149 ### Category Stats (Jul 2026) - **Average Rating:** 4.55/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** ThoughtMetric (+0.17%) - Among all products in this category, ThoughtMetric recorded the largest rating increase compared to last month _Last updated: July 29, 2026_ ## How Does G2 Rank Attribution Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 48,400+ Authentic Reviews - 149+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Attribution Software ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=126318&focus%5B%5D=1351571&focus%5B%5D=3063&focus%5B%5D=47029) Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io) **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-07-29T15%3A02%3A50Z&secure%5Bdisplayable_resource_id%5D=1036&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1036&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution%3Fcode%3Dxxx%26locale%3Dde%26page%3D7&secure%5Btoken%5D=02e0abcc709dc72e034d22068d70b0b27dac8db4133a84c927344b284d039d0d&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Daccountdatamanagement&secure%5Burl_type%5D=custom_url) ### [LeadSources](https://www.g2.com/products/leadsources/reviews) LeadSources is a lead source tracking and marketing attribution software. With our LeadDNA feature, every lead that submits your form is attributed to a rich profile of 9 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions: channel, source, UTM parameters, device and browser data. LeadPath is a multi-touch attribution feature that allows marketers to record the complete path each lead takes across multiple sessions before conversion. From first ad click to final form submission, see every touchpoint that influenced their decision. LeadSources is compatible with all popular form builders with our native API connections. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate LeadSources? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) - **Marketing Channels:** 10.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind LeadSources? - **Seller:** [LeadSources](https://www.g2.com/sellers/leadsources) - **Year Founded:** 2023 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=caea42a98cd705ab52a7979b03176b0556432225f02df921afaa714bc3789793&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadsources%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of LeadSources? **["Second-to-None Support and Clear Tracking Performance Insights"](https://www.g2.com/survey_responses/leadsources-review-12224285)** **Rating:** 5.0/5.0 stars _— Kevin W._ [Read full review](https://www.g2.com/survey_responses/leadsources-review-12224285) ### [Mediahawk](https://www.g2.com/products/mediahawk/reviews) Reliable and straightforward call tracking and marketing analytics software. Mediahawk is easy-to-use, providing you with accurate, real-time data on your marketing performance, helping you quickly and confidently attribute your sales to marketing campaigns and channels to find out which activities are producing leads and revenue, and which aren't. - Increase your lead generation by getting detailed insight on the marketing sources and campaigns that generate your most qualified leads. - Understand your customers’ buying experience from start to finish, including their phone conversations, and fine tune your marketing campaigns to maximise engagement. - Improve your website conversion rate by identifying which pages your callers are calling from and visiting before, during and after the call. - Integrate Mediahawk with your other favourite martech tools – from Google and Facebook to HubSpot and Salesforce and many more - to streamline your reporting process and work smarter. Mediahawk - leading call tracking software – has proven to help businesses grow revenue, reduce wasted spend, and improve customer experience. Along with developing pioneering technology, we’re proud of our reputation for providing a friendly, responsive and knowledgeable client service. “Mediahawk’s a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.” Director of Sales and Marketing, Dormy Care Communities “Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.” Managing Director, Receptional **Average Rating:** 3.7/5.0 **Total Reviews:** 5 #### How Do G2 Users Rate Mediahawk? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.4/10) #### Who Is the Company Behind Mediahawk? - **Seller:** [Mediahawk](https://www.g2.com/sellers/mediahawk) - **Year Founded:** 2002 - **HQ Location:** Milton Keynes, GB - **Twitter:** @mediahawk 839 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=279e5ea967426cb01291c20b8733dd654ac6997927897cbf337db1c3ea71dc18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmediahawk&secure%5Burl_type%5D=linkedin_company_website) 23 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 80% Small, 20% Medium #### What Are Recent G2 Reviews of Mediahawk? **["Great customer service"](https://www.g2.com/survey_responses/mediahawk-review-4754219)** **Rating:** 5.0/5.0 stars _— H L._ [Read full review](https://www.g2.com/survey_responses/mediahawk-review-4754219) **["Amazing customer service and expertise in tracking, tagging and more!"](https://www.g2.com/survey_responses/mediahawk-review-5199445)** **Rating:** 5.0/5.0 stars _— Barbara V._ [Read full review](https://www.g2.com/survey_responses/mediahawk-review-5199445) #### What Are G2 Users Discussing About Mediahawk? - [What is Mediahawk used for?](https://www.g2.com/discussions/what-is-mediahawk-used-for) ### [NestAds](https://www.g2.com/products/nestads/reviews) Better tracking, smarter spending, to help your business grow faster. As an effective advertising management and marketing attribution software, exclusively built for Shopify businesses, NestAds revolutionizes your advertising game by: \*\* Keeping your ad strategy on point - NestAds centralizes data from various advertising platforms into one sleek dashboard, streamlining all your advertising efforts. - No more spreadsheet & manual data collection, and spend more time using it for ad optimization. - Track key metrics that matter most to gain actionable insights into ad performance. \*\* Clear tracking with server-side tracking pixel What sets NestAds apart is our server-side tracking pixel, which directly tracks first-party customer purchase data all the way down to the ad level. This removes tracking errors posed by post-iOS 14 tracking limitations and the era of cookieless browsing. With NestAds, you can accurately measure the effectiveness of your marketing efforts. Say goodbye to guesswork and confidently make data-driven decisions to optimize and scale your ads. \*\* Multi-touch attribution to unveil customer journeys The multi-touch attribution offering by NestAds lets you track exactly which digital touchpoints and campaigns are driving sales. With flexible attribution windows, ranging from one day to 90 days, you can get a thorough insight into user actions following ad clicks or views within different time frames. By leveraging trusted sources of data, you can spend more on top-performing campaigns to reduce wasted ad spend and maximize your ad revenue. \*\* Unveiling the customer journey The NestAds team is your dedicated partner in achieving advertising success. Optimize your winning campaigns and elevate your marketing strategy with NestAds. Say goodbye to mediocrity and unlock your campaign's full potential today. Join the NestAds revolution! **Average Rating:** 3.2/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate NestAds? - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.4/10) - **Integrations:** 6.7/10 (Category avg: 8.7/10) - **Marketing Channels:** 10.0/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 6.7/10 (Category avg: 8.8/10) #### Who Is the Company Behind NestAds? - **Seller:** [NestScale](https://www.g2.com/sellers/nestscale) - **Year Founded:** 2022 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0182657ccdb255a2340df3ece333a6ebfc2c315b6e8d84ee2edc7f206dd51e29&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnestscale&secure%5Burl_type%5D=linkedin_company_website) 21 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Medium, 33% Large #### What Do G2 Reviewers Say About NestAds? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **intuitive interface** of NestAds, appreciating its speed over other similar apps. - Users appreciate the **fast and intuitive interface** of NestAds, finding it superior to other similar apps. ##### Cons - Users report **poor call support** , noting slow response times that hinder effective customer service experiences. #### What Are Recent G2 Reviews of NestAds? **["NestAds is quite a helpful application for my day to day work"](https://www.g2.com/survey_responses/nestads-review-11166446)** **Rating:** 4.0/5.0 stars _— Verified User in Consulting_ [Read full review](https://www.g2.com/survey_responses/nestads-review-11166446) ### [OptiMine](https://www.g2.com/products/optimine/reviews) OptiMine Insight, the cloud-based agile marketing measurement platform that measures the cross-channel performance of all your channels and ads- offline and online. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate OptiMine? - **Integrations:** 8.3/10 (Category avg: 8.7/10) - **Marketing Channels:** 6.7/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind OptiMine? - **Seller:** [OptiMIne](https://www.g2.com/sellers/optimine) - **Year Founded:** 2008 - **HQ Location:** Minneapolis, US - **Twitter:** @OptiMineInc 801 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e943539432c0d17bd413fb0eebe7a371f724b8a8ed5da2681c3e74a906bead2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimine-software-inc-%2F&secure%5Burl_type%5D=linkedin_company_website) 30 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of OptiMine? **["A revolutionary software for managing advertising campaigns"](https://www.g2.com/survey_responses/optimine-review-8665835)** **Rating:** 4.5/5.0 stars _— Wilmer B._ [Read full review](https://www.g2.com/survey_responses/optimine-review-8665835) ### [Platform X by Commanders Act](https://www.g2.com/products/platform-x-by-commanders-act/reviews) With the Cookieless Marketing Data Platform (aka Platform X), Commanders Act is the only European company to provide a unique set of tools helping digital teams to operate in a cookieless environment. From performance measurement to campaign optimization, from tag management to first-party user data activation, Commanders Act guarantees its customers with a full data ownership in the absolute respect of increasingly tightened regulatory constraints. Founded at the dawn of the 2010s under the name TagCommander to help advertisers better manage their customer tracking systems, the company has maintained its technological leadership by integrating a unique Customer Data Platform feature and a Cookie Consent Management System. In 2022, Commanders Act Platform X took a major step forward in anticipating the inevitable death of cookies by setting up a fully server-side tracking, compliant with increasingly demanding regulations of internet users' privacy. This leading-edge technological expertise ensures the trust of more than 500 customers and 10,000 users worldwide and is recognized by Gartner and Forrester among the leading Customer Data Platforms. With the acquisition, in October 2023, of the marketing analytics platform Adloop, Commanders Act is strengthening its ability to help advertisers improve the performance of their campaigns in a context of shrinking advertising budgets. **Average Rating:** 3.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Platform X by Commanders Act? - **Seller:** [Commanders Act](https://www.g2.com/sellers/commanders-act-64b0e7d1-5772-44a4-8174-5e9394b1c1cb) - **Year Founded:** 2010 - **HQ Location:** Paris, FR - **Twitter:** @CommandersAct 1,473 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48cb866367fb197e89555ab77eb04c53ae86dd34cd875ef68ed7c062fc838e47&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommandersact%2F&secure%5Burl_type%5D=linkedin_company_website) 60 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are G2 Users Discussing About Platform X by Commanders Act? - [What is Mix Commander used for?](https://www.g2.com/discussions/what-is-mix-commander-used-for) ### [Sightfull](https://www.g2.com/products/sightfull/reviews) Sightfull is the first fully automated revenue analysis and optimization solution for SaaS companies. The platform is trusted by some of the fastest-growing SaaS companies, including Wiz, OPSWAT, Vast, and Armis. Our platform, designed exclusively for business users, empowers revenue leaders with complete insight into their revenue engine, enabling the creation and optimization of an effective GTM strategy. With a few clicks, our platform aligns your revenue data, offering pre-calculated metrics and templates tailored to various business use cases (link attached below). This intuitive analysis platform delivers insights within moments, bypassing the prolonged duration of alternative solutions, and is designed for user-friendly analysis, eliminating the need for technical expertise. You can explore our templates here https://www.sightfull.com/metrics-library/ **Average Rating:** 4.8/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate Sightfull? - **Integrations:** 10.0/10 (Category avg: 8.7/10) - **Marketing Channels:** 10.0/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 10.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Sightfull? - **Seller:** [Sightfull](https://www.g2.com/sellers/sightfull) - **HQ Location:** Tel Aviv, IL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=36d314ed10ae2b48bd2bcd50043d993dd9ce40871cc5b31745593c7071970f3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsightfull&secure%5Burl_type%5D=linkedin_company_website) 16 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Medium, 33% Large #### What Are Recent G2 Reviews of Sightfull? **["Transformative Reporting Tool for Sales and Marketing Ops"](https://www.g2.com/survey_responses/sightfull-review-10015141)** **Rating:** 5.0/5.0 stars _— Brittany C._ [Read full review](https://www.g2.com/survey_responses/sightfull-review-10015141) **["Amazing and extremely helpful tool for FP&A Reporting"](https://www.g2.com/survey_responses/sightfull-review-9999838)** **Rating:** 5.0/5.0 stars _— Verified User in Computer & Network Security_ [Read full review](https://www.g2.com/survey_responses/sightfull-review-9999838) ### [Tamoco](https://www.g2.com/products/tamoco/reviews) Tamoco is an proximity mobile marketing technology and analytics platform for brands, advertisers and network owners. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Tamoco? - **Integrations:** 8.3/10 (Category avg: 8.7/10) - **Marketing Channels:** 8.3/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind Tamoco? - **Seller:** [Tamoco](https://www.g2.com/sellers/tamoco) - **Year Founded:** 2012 - **HQ Location:** N/A - **Twitter:** @tamocotech 1,181 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b10175ed05a19cbf6c773e1f63986595b2dd8a58af95bee863054496f247b6fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftamoco-the-tag-mobile-company&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Medium, 50% Small #### What Are Recent G2 Reviews of Tamoco? **["Revolutionary Software"](https://www.g2.com/survey_responses/tamoco-review-6972810)** **Rating:** 5.0/5.0 stars _— Ali Z._ [Read full review](https://www.g2.com/survey_responses/tamoco-review-6972810) **["Tamoco great product"](https://www.g2.com/survey_responses/tamoco-review-6634107)** **Rating:** 4.5/5.0 stars _— Hope H._ [Read full review](https://www.g2.com/survey_responses/tamoco-review-6634107) #### What Are G2 Users Discussing About Tamoco? - [What is Tamoco used for?](https://www.g2.com/discussions/what-is-tamoco-used-for) ### [TradeTracker Real Attribution](https://www.g2.com/products/tradetracker-real-attribution/reviews) Achieve More Revenue With Real Attribution **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate TradeTracker Real Attribution? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) - **Marketing Channels:** 10.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind TradeTracker Real Attribution? - **Seller:** [TradeTracker.com](https://www.g2.com/sellers/tradetracker-com) - **Year Founded:** 2004 - **HQ Location:** Almere , NL - **Twitter:** @tradetrackercom 465 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cfbc817d3afc20df4482e7e92857649f2669b2dae9e0175d094d29a7feece39d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftradetrackercom&secure%5Burl_type%5D=linkedin_company_website) 98 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Do G2 Reviewers Say About TradeTracker Real Attribution? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **attribution accuracy** of TradeTracker Real Attribution, noting its effectiveness in clarifying channel contributions to conversions. - Users value the **helpful and supportive customer support** of TradeTracker Real Attribution, enhancing their overall experience. - Users appreciate the **intuitive design** of TradeTracker Real Attribution, facilitating clear insights into conversion contributions and performance data. ##### Cons - Users note a challenging **learning curve** and initial setup, but find the benefits ultimately worth the effort. - Users find **limited customization** in reports, which can hinder the overall user experience despite the product's benefits. #### What Are Recent G2 Reviews of TradeTracker Real Attribution? **["Powerful Attribution with Great Support"](https://www.g2.com/survey_responses/tradetracker-real-attribution-review-12150780)** **Rating:** 5.0/5.0 stars _— Shweta R._ [Read full review](https://www.g2.com/survey_responses/tradetracker-real-attribution-review-12150780) ### [TrafficGuard](https://www.g2.com/products/trafficguard/reviews) Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. See how much you're losing: dash.trafficguard.ai/signup TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). **Average Rating:** 4.4/5.0 **Total Reviews:** 34 #### How Do G2 Users Rate TrafficGuard? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10) #### Who Is the Company Behind TrafficGuard? - **Seller:** [TrafficGuard](https://www.g2.com/sellers/trafficguard) - **Year Founded:** 2015 - **HQ Location:** Perth, Western Australia - **Twitter:** @TrafficGuardAI 237 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14ea64be7c8530dbb5a556ac9b9f58bee39f4a54a744b58e4b3fc2a736110dca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrafficguard-hq%2F&secure%5Burl_type%5D=linkedin_company_website) 59 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 41% Medium, 35% Small #### What Do G2 Reviewers Say About TrafficGuard? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **intuitive analytics dashboard** of TrafficGuard, enhancing reporting and optimizing ad budget efficiency. - Users value the **automation features** of TrafficGuard, which streamline detection and save significant ad budget. - Users appreciate the **excellent customer support** from TrafficGuard, noting how easy it is to set up. - Users value the **intuitive dashboard** of TrafficGuard, which simplifies monitoring and enhances efficient ad budget management. - Users find the **easy setup** of TrafficGuard helpful, complemented by excellent support from the team. ##### Cons - Users find the **complex features** of TrafficGuard to be time-consuming and overwhelming at first. - Users find the initial setup of TrafficGuard to be **complex and time-consuming** , which can be frustrating at the start. - Users find the **complexity** of TrafficGuard challenging and time-consuming, especially during initial setup. - Users find the **pricing of TrafficGuard high** , which adds to its complexity and time-consuming setup process. - Users find the **implementation complex** , noting it can be time-consuming during the initial setup phase. #### What Are Recent G2 Reviews of TrafficGuard? **["Es una solución confiable para prevenir el fraude publicitario."](https://www.g2.com/survey_responses/trafficguard-review-10766763)** **Rating:** 4.0/5.0 stars _— Olga S._ [Read full review](https://www.g2.com/survey_responses/trafficguard-review-10766763) **["Great services"](https://www.g2.com/survey_responses/trafficguard-review-10763831)** **Rating:** 5.0/5.0 stars _— Vitalii Z._ [Read full review](https://www.g2.com/survey_responses/trafficguard-review-10763831) #### What Are G2 Users Discussing About TrafficGuard? - [What is TrafficGuard PPC Protection by TrafficGuard used for?](https://www.g2.com/discussions/what-is-trafficguard-ppc-protection-by-trafficguard-used-for) - 1 comment ### [Trialfire](https://www.g2.com/products/trialfire/reviews) Trialfire is a leading multi-touch attribution platform that addresses the challenges of digital marketing in today's complex environment. The only solution to employ complete path-to-purchase attribution using collaborative game theory, Trialfire empowers marketers to invest the right levels of spend in the right mix of channels to drive optimal results. Founded in 2013, Trialfire is headquartered in Toronto. For more information visit www.trialfire.com **Average Rating:** 3.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Trialfire? - **Seller:** [Trialfire](https://www.g2.com/sellers/trialfire) - **Year Founded:** 2013 - **HQ Location:** Toronto, CA - **Twitter:** @trialfireinc 481 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78e39d75a2063f6839db4b9b7880a3927ef0be8971b98f8bf8d61ac5a27e8737&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3178941&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are G2 Users Discussing About Trialfire? - [What is Trialfire used for?](https://www.g2.com/discussions/what-is-trialfire-used-for) ### [AdTarget Tracker](https://www.g2.com/products/adtarget-tracker/reviews) Conversion tracking and attribution tool for affiliate marketers, product owners and agencies #### Who Is the Company Behind AdTarget Tracker? - **Seller:** [ADTARGET.ME](https://www.g2.com/sellers/adtarget-me) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [AdTrace](https://www.g2.com/products/adtrace-adtrace/reviews) We improve conversion tracking across all of your ad platforms, including TikTok, Meta, and Google. Improve your event data quality and watch your ad campaign performance improve. #### Who Is the Company Behind AdTrace? - **Seller:** [AdTrace](https://www.g2.com/sellers/adtrace) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Astapor](https://www.g2.com/products/astapor/reviews) Astapor Marketing Attribution helps you distribute your sales revenue across marketing campaigns and sales activities. #### Who Is the Company Behind Astapor? - **Seller:** [Astapor](https://www.g2.com/sellers/astapor) - **Year Founded:** 2017 - **HQ Location:** Copenhagen, DK - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=00489c560bfaf3d8afb6b29f3c78c20ddf8d57c15bad23ac608a4172cf7a4845&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18199164%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Attribuly](https://www.g2.com/products/attribuly/reviews) Accurate conversion tracking and attribution are critical for your Shopify store. But Ad platforms and analytics frequently misreport, which has a serious impact on your growth. Attribuly is the only first-party cookie solution featured by Shopify. It upgrades your tracking with first-party cookie & data integrations, ensures you get 99%+ accurate data and clarity on how your entire customer journeys. A must-have for all marketers. You will utilize your precise customer data to understand customers' buying processes, optimize campaigns, and increase ROAS 20%. - Real-time customer end-to-end journey - Attribution for ads, influencers, affiliates, social media, organic search, and any campaigns. - Ads automation - Server-side tracking #### Who Is the Company Behind Attribuly? - **Seller:** [Attribuly](https://www.g2.com/sellers/attribuly) - **Year Founded:** 2022 - **HQ Location:** Boston, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec51167904b25fb5433799a26ea7e20aa7a3d83e8a0db2ebbd52eeba0c033da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fattribuly&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® ### [AttributeIQ](https://www.g2.com/products/attributeiq/reviews) AttributeIQ is a full-funnel multi-touch attribution platform built for B2B marketing teams. It connects GA4, HubSpot, and CRM data to map every content touchpoint from first visit to closed-won revenue. #### Who Is the Company Behind AttributeIQ? - **Seller:** [AttributeIQ](https://www.g2.com/sellers/attributeiq) - **Year Founded:** 2026 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8622719f6a15783fee0955b8ec6a52a147aaeca0981328daa58e8bcc249f95&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fattributeiq&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - [‹ Prev‹ Prev](/de/categories/attribution?code=xxx&order=g2_score&page=6#product-list) - [1](/de/categories/attribution?code=xxx&order=g2_score#product-list) - [2](/de/categories/attribution?code=xxx&order=g2_score&page=2#product-list) - [3](/de/categories/attribution?code=xxx&order=g2_score&page=3#product-list) - [4](/de/categories/attribution?code=xxx&order=g2_score&page=4#product-list) - [5](/de/categories/attribution?code=xxx&order=g2_score&page=5#product-list) - [6](/de/categories/attribution?code=xxx&order=g2_score&page=6#product-list) - 7 - [8](/de/categories/attribution?code=xxx&order=g2_score&page=8#product-list) - [9](/de/categories/attribution?code=xxx&order=g2_score&page=9#product-list) - [10](/de/categories/attribution?code=xxx&order=g2_score&page=10#product-list) - [Next ›Next ›](/de/categories/attribution?code=xxx&order=g2_score&page=8#product-list) Spotlight Categories [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) [Digital Signage Software](https://www.g2.com/categories/digital-signage) [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) [Network Monitoring Software](https://www.g2.com/categories/network-monitoring) [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) Similar Categories - [Account-Based Advertising](/categories/account-based-advertising) - [Account-Based Direct Mail](/categories/account-based-direct-mail) - [Account-Based Web and Content Experiences](/categories/account-based-web-and-content-experiences) [Browse Attribution Themes](/categories/attribution/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated April 10, 2026 Attribution software helps companies determine how marketing and sales touchpoints contribute to conversion success, assigning value to interactions across channels using models such as single-touch, fractional, and algorithmic attribution to help teams understand which activities drive the best outcomes. ### Core Capabilities of Attribution Software To qualify for inclusion in the Attribution category, a product must: - Track multiple marketing and communication channels, including TV, social media, phone, email, and digital advertising, to capture data on interactions between the company and its prospects or customers - Use multiple attribution models such as single-touch, fractional (equal or weighted), or algorithmic attribution - Provide dashboards and visualizations based on historical data and user-defined KPIs to understand which activities performed better and why - Integrate with software solutions used by sales, marketing, or public relations departments ### Common Use Cases for Attribution Software Marketing and revenue teams use [attribution software](https://learn.g2.com/best-attribution-software) to optimize spend allocation and understand the true ROI of their campaigns. Common use cases include: - Identifying which channels and touchpoints most influence pipeline generation and closed revenue - Comparing attribution models to evaluate the contribution of individual campaigns and interactions - Consolidating cross-channel performance data to inform budget decisions and marketing strategy ### How Attribution Software Differs from Other Tools Attribution software typically acts as a data hub, integrating with tools across sales and marketing stacks including [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), [email tracking software](https://www.g2.com/categories/email-tracking), and [sales analytics software](https://www.g2.com/categories/sales-analytics). Some all-in-one platforms include attribution as a feature alongside broader marketing capabilities, while standalone attribution tools focus exclusively on this function. ### Insights from G2 on Attribution Software Based on category trends on G2, multi-touch attribution modeling and cross-channel reporting dashboards stand out as the most valued features. Improved budget allocation decisions and clearer ROI visibility stand out as primary outcomes of adoption. Show More * * * ## How Do You Choose the Right Attribution Software? ### What You Should Know About Attribution Software ### What is Attribution Software? Attribution software, or marketing attribution software, is used to determine the marketing tactics that are contributing to sales or conversions. Marketing teams use a variety of software and marketing tools to funnel prospects from product awareness all the way down to purchase. During this customer journey, prospects go through various channels or touchpoints; there is usually a point where a prospect goes from being interested to becoming a committed buyer. Attribution platforms allow marketers to determine which touchpoint or channel was most effective in convincing that prospect to become a committed buyer and finally make a purchase. There are various attribution models that marketers use to determine which touchpoints are the most effective for their business, such as first-touch, last-touch, and multi-touch attribution. To choose a model, it is important for a business to evaluate their sales cycle and determine how much of it is done online and offline. For example, most e-commerce sites rely heavily on touchpoints such as [display advertising](https://www.g2.com/categories/display-advertising) and [native advertising](https://www.g2.com/categories/native-advertising). Conversely, a local service such as an auto mechanic may prefer traditional methods like newspaper advertising. Ultimately, most organizations may utilize several attribution models to evaluate which marketing campaigns are the most effective. The best way to begin using attribution software is by mapping out a typical customer journey and identifying which channels and touchpoints are the most important for the particular business model.  Lastly, it’s important to note that attribution software should not be mistaken for [mobile attribution software](https://www.g2.com/categories/mobile-attribution). Rather than focusing on which touchpoints convert a prospect into a buyer, mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile attribution provides insight into where each mobile application install came from across every marketing channel, device, and advertising network. #### What Types of Attribution Software Exist?  Since there are so many different touchpoints and channels that a buyer sifts through during the sales funnel, there are various types of attribution software to help determine the channel that influenced a purchase the most. Listed below are some of the types of attribution software:  **Multi-touch attribution** Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale. Rather than testing major sales channels, multi-touch attribution focuses on granular touchpoints such as marketing messages and native ads. For example, if a customer is searching for new phones on the internet, they may soon see ads from various phone companies. If a customer sees an ad for a phone they like and immediately proceeds to the company website, then marketers can accurately determine that particular ad is what influenced that buyer to come to the website. Multi-touch attribution is beneficial because it offers specific granular data for marketers rather than broad assumptions on what contributed to a sale.  Additionally, there are two major types of multi-touch attribution: first-touch attribution and last-touch attribution. First-touch attribution gives credit to the first marketing touchpoint as the most influential touchpoint that contributed to a sale. For example, if a customer’s first interaction with a company is by clicking on a display advertisement, then the display advertisement would be considered the most important touchpoint in a first-touch attribution model. Even if the customer went through various other touchpoints after clicking on the display advertisement, it wouldn’t matter in this model because the first touchpoint is considered the most important. Last-touch attribution is the complete opposite, where the last touchpoint is considered the most important. Let’s say a customer clicked on the display advertisement and then proceeded to a video advertisement before making the final purchase. In a last-touch attribution model, the video advertisement would be considered the most important touchpoint since this is the last touchpoint before the purchase. There are other models of multi-touch attribution that consider all touchpoints equally important or weigh each touchpoint differently. The key takeaway is that attribution software allows marketers to choose from many different models to measure touchpoints and their importance. Marketers can play around with various models and choose the ones they consider most effective in their strategy.  **Marketing mix modeling** Marketing mix modeling is a more complex type of attribution because it takes into account a variety of factors that contribute to a sale. The four major factors that marketing mix modeling focuses on include product, price, place, and promotion. Marketing mix modeling tries to find the optimal balance across these four marketing efforts to determine the weight of importance that should be given to each. This offers insight into which marketing channels are working and which ones are not. ### What are the Common Features of Attribution Software?  From [custom attribution](https://www.g2.com/categories/attribution/f/custom-attribution) modeling to conversion summary reports, attribution software provides all the necessary tools to track how buyers funneled through the customer journey and converted into a purchase.  **Attribution modeling:** Attribution modeling allows users to select from a variety of attribution models. Whether it’s single-touch or multi-touch attribution, users can select from a variety of attribution models that place varying importance on marketing touchpoints across the customer journey. **Cross-channel attribution:** It’s important that marketers are able to use attribution software to connect campaigns across channels and fully understand a customer’s journey. Cross-channel attribution means that marketers can follow prospects and understand the different steps they take across the entire customer journey.  **Offline attribution:** [Offline attribution](https://www.g2.com/categories/attribution/f/offline-attribution) allows users to track touchpoints through offline channels such as traditional ads, marketing events, or in-store promotions. **Dashboards** : Marketing dashboards consolidate all data on touchpoints and marketing channel performance. This allows users to view and manage this data to evaluate which campaigns are working better than the others. **Promotion analysis** : Promotion analysis tools allow users to measure the performance of sales and promotions. By evaluating how often users click on ads that display promotions or sales, users can evaluate the effectiveness of price cuts. **Integrations** : It’s important for attribution software to integrate with different tools and systems, like CRM software and marketing automation software, to ensure that all marketing data is being utilized across the entire marketing strategy.  ### What are the Benefits of Attribution Software?  **Spend optimization:** Attribution platforms allows businesses to optimize spend across all marketing efforts. For example, marketers can use attribution software to pull cost data from all major ad platforms, correlate those costs to specific accounts, and then track revenue from touchpoints over time.  **Personalized content:** Marketers can utilize attribution software to present more effective personalized content to potential buyers. This software provides companies with visibility on how digital assets impact sales opportunities and revenue, which enables marketers to automatically optimize user journeys with personalized, revenue-driven recommendations.  **Improved product development:** This type of software enables businesses to improve product development through attribution data analysis. Contact-level attribution offers a unique insight into the needs and wants of customers, and this data can be referenced during product updates so teams can focus on the features and functionalities that matter most.  **Revenue tracking:** Attribution software allows marketers to accurately determine if sales and promotions are effective drivers of revenue. This type of software enables marketers to track, connect, and credit marketing efforts to their downstream revenue generation.  ### Who Uses Attribution Software?  Attribution platforms are used across a wide variety of industries. From business to business software providers, as well as service industries, every business must evaluate the performance of their marketing efforts. With this in mind, attribution software is usually found within the marketing departments of these businesses. Below are some of the most common industries that take advantage of attribution software:  **E-commerce:** Any business that sells goods online can greatly benefit from using attribution software. E-commerce businesses generally funnel their consumers through many touchpoints and marketing channels, which makes it difficult to determine which ones contributed the most to a final sale. From native ads to video advertising, attribution software helps e-commerce businesses ascertain which channels are the most effective. **Retailers:** While e-commerce businesses only have to focus on online conversions, retailers must focus on both online and offline conversions. Although it might be more difficult to track, retailers that log sales in store can gather customer information such as emails to target their marketing efforts on that particular customer. This can help track if promotional emails lead to customer conversions in stores. #### Software Related to Attribution Software Related solutions that can be used together with attribution software include: [CRM software](https://www.g2.com/categories/crm): A CRM is usually one of the core products in a businesses’ software stack that helps them track and manage customer interactions in a single system of record. It houses all relevant customer data including contact information, history, and transaction summaries. It makes sense for users to integrate attribution software alongside CRM software to monitor how a certain deal closes in the sales funnel. Once that is recorded, users can also use customer information to reiterate back into the attribution process. This facilitates the use of customer information to understand products they like and send out personalized messages and offers. The two can work in tandem to complete sales on a more regular basis. [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) **:** It can be very beneficial to integrate attribution software with e-commerce platforms to more accurately track sales conversions. Every time a purchase is made online, users can then analyze if the product sales was due to a particular ad or any other marketing touchpoint. [Marketing automation software](https://www.g2.com/categories/marketing-automation): Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. Since attribution software also focuses on measuring the outcome of marketing campaigns, it makes sense to integrate both marketing automation software and attribution software. ### Challenges with Attribution Software A lot of the issues that arise out of attribution software are due to incorrect attribution. This can be caused by biases in data or other factors. Here are some of the most common pitfalls to look out for. **Correlation-based biases:** Correlation-based biases occur when marketers believe that certain marketing efforts caused a chain of events when they did not. For example, if attribution software picks up on clicking a display advertisement as being the first touchpoint in the customer journey when it was really a customer going to the physical store, then this can be an incorrect correlation. This may make marketers weigh more importance on display advertising, leading to misguided efforts. **In-market bias:** In-market bias refers to customers who would have purchased a product whether or not they clicked on an advertisement in the first place. Once again, this can cause marketers to increase spend on display advertising because this is what they think caused the customer to make a purchase. **Integrations:** There is an abundance of marketing touchpoints, or any interaction between the company and a potential buyer, that customers experience. These touchpoints could be any activity, from viewing marketing content mentioned on social media or attending a company’s virtual event or webinar. As the number of marketing touchpoints increases, it is even more imperative that all of a company’s marketing technology stack integrates with attribution software correctly so marketers can measure the impact of all these touchpoints.  ### Which Companies Should Buy Attribution Software? Any company that invests in marketing efforts could benefit from purchasing attribution software. Attribution software assists businesses in determining the most appropriate channel to focus their marketing efforts on and the best time to reach buyers. Businesses don’t want to spend money on a particular marketing campaign or channel that isn’t driving results; attribution software helps solve that problem.  **E-commerce:** When a business sells products online, it is important to effectively market those products using various channels. Attribution marketing is imperative for e-commerce businesses to track their marketing campaign’s performance across various channels as many e-commerce brands have a multichannel digital marketing strategy.  ### How to Buy Attribution Software #### Selection of Attribution Software When a company is ready to start evaluating different attribution tools, there are a few aspects that are important to consider. **Security:** It’s important to choose an attribution software that is secure and will safely house customer data. Due to an increasing number of data privacy regulations, like the GDPR and CCPA, it is imperative that attribution software has exceptional security features.  **Integrations:** Ease and breadth of integrations is also an important factor to consider when choosing an attribution tool. There is an abundance of sources that attribution software pulls in data from, and that is contingent on having exceptional integrations with other types of software (i.e., CRM, marketing automation, [email marketing](https://www.g2.com/categories/email-marketing), digital advertising, [SEO](https://www.g2.com/categories/seo), etc.).  **Attribution sources:** Varying attribution software specialize in certain types of attribution, so companies should evaluate which type of marketing activities they want to track and measure. Some attribution tools specialize in tracking offline marketing activities, mobile-only marketing activities, [social media advertising](https://www.g2.com/categories/social-media-advertising) activities, etc. When evaluating for which attribution tool is best for the organization, buyers must consider if they need a specialized or a general tool.  ### What Does Attribution Software Cost? The cost for attribution software varies depending on multiple factors, including the amount of channels it supports, the breadth and ease of APIs and integrations, the robustness of reporting and drill-down capabilities, support hours, and the ability to set up custom attribution models.  #### Return on Investment (ROI) While some attribution tools will include offline marketing activity channels, other attribution tools may charge extra to set up offline marketing attribution. Additionally, attribution tools that support multichannel methods may cost more as they enable marketers to see the ROI across all marketing channels, which can ensure marketing budgets are being allocated effectively. To measure the ROI of the attribution tool of choice, buyers should look at the drill down of every click, conversion, and budget allocation for all marketing campaigns and determine how these campaigns are performing against how much revenue is coming into the company.  ### Implementation of Attribution Software **How is Attribution Software Implemented?** There are multiple steps marketers should take before implementing attribution software. First, it’s important for marketers to evaluate what questions they want their attribution tool to answer. For example, if the director of customer success is involved in this decision process, it might be important to see if the attribution tool can measure the impact of marketing campaigns on customer renewals.  Then, during implementation, marketers should be ready to connect their other marketing technology. Marketers should think about all the tools that make these touchpoints possible so all the tools are communicating with each other. IT teams may need to help out when connecting various systems with the attribution tool that is selected. Finally, when implementing attribution software, marketers should keep in mind that it takes time to implement the attribution model that works best for a company. It will take time to understand and test which model is performing well against company goals.  ### Attribution Software Trends **Account-based marketing attribution ** Some attribution tools specialize in account-based marketing attribution, which surfaces each touchpoint for each lead and contact under specific accounts. These tools help marketers better understand engagement with multiple contacts associated within an account or buying group, as well as gain complete visibility into touchpoints across contacts and leads within a matched account. Attribution tools with the specialization can also tie how much revenue each engagement within an account is worth and measure the progress of a customized account journey.  **Offline tracking** Offline tracking, in combination with tracking digital channels, is becoming increasingly important for marketers. Tracking leads, conversions, and engagement from offline channels (i.e., events) alongside channels like digital advertising enables marketers to measure the effectiveness of all marketing touchpoints throughout a customer journey.