# Best Attribution Software - Page 9

## How Many Attribution Software Products Does G2 Track?

**Total Products under this Category:** 149

### Category Stats (Aug 2026)

- **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ThoughtMetric (+0.17%) - Among all products in this category, ThoughtMetric recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Attribution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 48,400+ Authentic Reviews
- 149+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Attribution Software
 ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=126318&focus%5B%5D=1351571&focus%5B%5D=3063&focus%5B%5D=47029)

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

**Sponsored**

### CTM

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-08-04T20%3A23%3A58Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3330&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution%3FTag%3Dall%2Bstars%26page%3D9&secure%5Btoken%5D=710f5542b66bccaf0351d60daab055826a84f7f579d1f7ee642cf553e1c9df8d&secure%5Burl%5D=https%3A%2F%2Fwww.ctm.com%2Ffeatures%2F&secure%5Burl_type%5D=paid_promos)

### [Madlitics](https://www.g2.com/products/madlitics/reviews)

\*\*Madlitics\*\* is a powerful form-first way to enrich customer leads with marketing attribution in every form submission. Madlitics fields capture channel, campaign segments (UTMs), landing-page data, and click IDs, and preserve that context wherever the submission goes — flowing through your existing integrations without extra setup. Marketers get clearer answers about which channels and campaigns deserve more investment, faster feedback loops for creative and bidding decisions, and credible evidence to prove impact. Ops and sales benefit from consistent context attached to every record, reducing reconciliation work and improving funnel visibility. ### Problem Marketers today face significant challenges in accurately attributing leads and conversions to their marketing efforts. Data inconsistencies, mis-tagged URLs, manual errors, and attribution discrepancies across platforms lead to unreliable insights. These issues result in incomplete or misleading data on which channels and campaigns truly drive growth, making it hard to optimize spend and demonstrate marketing ROI effectively. ### Solution Madlitics solves these problems by capturing and standardizing marketing attribution data (marketing channel, campaign segments and UTM values, landing page data, and click IDs) writing it into each form submission, so your existing integrations carry it wherever the lead goes. Madlitics automatically categorizes leads by channel, campaign, and landing page, overcoming tracking limitations and messy UTM parameters; Enabling clear insights into marketing performance, empowering data-driven decisions to optimize campaigns, allocate budgets effectively, and prove the value of marketing efforts in a privacy-compliant way. ### Key Features - Captures marketing channel data using UTM parameters and referring URLs to identify lead sources (e.g., Paid Search, Organic Search) with detailed segmentation like campaign, ad group, and ad name. - Measure the return on investment of each campaign and channel by tracking leads, customers, and revenue attributed to them. - Understand which ads, keywords, or affiliates are most effective, enabling informed budget allocation and campaign improvements. - Addresses messy and inconsistent UTM parameter data by standardizing attribution so reports don't get skewed by capitalization or naming mismatches. - Solves the challenge of getting complete attribution data into customer relationship management or sales systems for actionable reporting and nurturing. - Integrate Madlitics fields into lead capture forms that populate with attribution data, which is then passed to CRMs and other marketing tools.

#### Who Is the Company Behind Madlitics?

- **Seller:** [Madlitics](https://www.g2.com/sellers/madlitics)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b50c8030c4d86c3c4f3e95de55cc5fb209f70733ef1d96341c277f87af3931dc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmadlitics%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Madlytics](https://www.g2.com/products/madlytics/reviews)

Madlytics is trading journal and analytics software for trading teams, trading educators, and professional trading communities. It helps users record trades, calculate position sizes, manage risk, review performance dashboards, and analyze trading patterns across their workflow.

#### Who Is the Company Behind Madlytics?

- **Seller:** [Madlytics](https://www.g2.com/sellers/madlytics)
- **Year Founded:** 2017
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76a3e523572171615926f2a47f21fd4f8b310eba72656b97dad6ab16080f692f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmadlytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Marketing Attribution Software](https://www.g2.com/products/marketing-attribution-software/reviews)

A marketing attribution software to track the source and journey of each lead, so you can identify what ads perform, and save big on ad spend. Features: 1. Multi-Touch Attribution: See which touchpoints actually convert (not just assist) 2. Customer Journey Visualization: Map the complete path from first click to lead generation 3. Integrate with your tech stack: Integrates with all major CRMs and form builders (even custom forms)

#### Who Is the Company Behind Marketing Attribution Software?

- **Seller:** [Elevate Tht](https://www.g2.com/sellers/elevate-tht)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Marketing Mix Model](https://www.g2.com/products/marketing-mix-model/reviews)

Arima’s self-directed MMM is designed to understand how various ads impact sales. By analyzing past data, marketing mix modeling reveals which advertising channels—such as TV, print, radio, and online ads—influence customer behavior and correlate with sales, helping to determine a ROI curve.

#### Who Is the Company Behind Marketing Mix Model?

- **Seller:** [Arima](https://www.g2.com/sellers/arima)
- **HQ Location:** Monterrey, MX
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bc7186551eb7a3cb5564cfadc2bf95e3ef4b5fe394ea100533d3c00d5fbdbde5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Factuarial-risk-management-consulting-s.c.%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [mbuzz](https://www.g2.com/products/mbuzz/reviews)

mbuzz is a multi-touch attribution platform for technical marketers at startups and mid-market companies. It runs eight attribution models side-by-side (first-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven) and includes a SQL-like Attribution DSL for writing custom models. Tracking is server-side, capturing touchpoints that client-side trackers miss to ad blockers and iOS privacy. Open-source SDKs are available for Ruby, Node, Python, and PHP. Data is owned by the customer and exportable at any time.

#### Who Is the Company Behind mbuzz?

- **Seller:** [mbuzz](https://www.g2.com/sellers/mbuzz)
- **Year Founded:** 2026
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d267df5aebf5cc750ac88e06f467d3729869906f69658e70659cd0c6d97d82d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmbuzz-co%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MediaJel](https://www.g2.com/products/mediajel/reviews)

MediaJel is a marketing platform designed specifically for businesses operating in highly regulated industries. We specialize in helping brands navigate the complexities of marketing in sectors such as cannabis, healthcare, financial services, and more.

#### Who Is the Company Behind MediaJel?

- **Seller:** [MediaJel Regulated Marketing Platform](https://www.g2.com/sellers/mediajel-regulated-marketing-platform)
- **Year Founded:** 2018
- **HQ Location:** Walnut Creek, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f0548f6e056e37c65c9346ca417428afdeb147fd404fa815afc838e1b697101c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmediajel&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

### [Metrito](https://www.g2.com/products/metrito/reviews)

Metrito is a conversion tracking and attribution platform for Meta Ads. It connects your store and payment sources to capture verified sales data and sends enriched server-side conversion signals back to Meta for more accurate optimization. Use Metrito to unify tracking, monitor event quality, and analyze performance in one dashboard.

#### Who Is the Company Behind Metrito?

- **Seller:** [Metrito](https://www.g2.com/sellers/metrito)
- **Year Founded:** 2022
- **HQ Location:** Goias, BR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1378395ecd6afe753147186462e18727efb0d5e454e93ef4a7ff0b05fba6721c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmetrito%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [MIQAS](https://www.g2.com/products/miqas/reviews)

MIQAS is a marketing attribution and analytics platform built in Riyadh for businesses running paid ads in Saudi Arabia and the GCC. It brings ad spend, revenue, and true ROAS from Meta, TikTok, Snapchat, Google, and X into one deduplicated dashboard, every channel weighted equally, and ingests real orders from Salla, Zid, Shopify, WooCommerce, Magento, custom checkouts, POS systems (Foodics, Marn, Rewaa, Odoo), and delivery apps (HungerStation, Jahez, Mrsool). Server-side conversion forwarding to each platform's conversion API recovers data lost to iOS privacy prompts and ad blockers. MIQAS bills in SAR via mada, STC Pay, and Apple Pay, offers an Arabic and English interface, and is Saudi PDPL compliant. It is a public, self-serve subscription product with a free live demo, not an agency-internal tool.

#### Who Is the Company Behind MIQAS?

- **Seller:** [Ensign](https://www.g2.com/sellers/ensign)
- **Year Founded:** 2021
- **HQ Location:** Riyadh, SA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=51a6338550b9085b191c6aefe2bc403d8fe0413fec4b1d599ed8409a3c44e7dd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fensignailab&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Mperativ Revenue Marketing Platform](https://www.g2.com/products/mperativ-revenue-marketing-platform/reviews)

Mperativ is the leading Agentic AI-powered revenue marketing platform—built to automate insights, deliver accurate revenue attribution, connect GTM activities to real revenue, and empower marketers to lead with intelligence, not intuition. Unlike traditional AI tools that simply execute tasks, Mperativ’s Agentic AI redefines marketing analytics—uncovering hidden patterns, predicting outcomes, and guiding strategy with precision. With Mperativ, you move beyond fragmented metrics, manual dashboards, and reactive reporting—unlocking a faster, smarter path to measurable marketing impact and executive credibility. Who Uses Mperativ? Mperativ powers B2B marketing leaders and revenue marketing teams who are ready to move beyond fragmented attribution and reactive reporting. Our platform is built for marketing professionals who need to demonstrate clear revenue impact, defend budgets with confidence, and lead strategic conversations at the executive level—helping them stay ahead in the Agentic AI era. Like AskNicely, who transformed their GTM engine and achieved $84,000 in annual platform savings while gaining AI-powered executive insights and end-to-end visibility across campaigns, accounts, and revenue performance. Why Mperativ Is Different — and Why Teams Choose It: Agentic AI Built for Marketers, Not Just Machines Turn overwhelming data into clear, actionable executive narratives. Mperativ’s Agentic AI doesn’t just automate tasks—it automates strategic understanding, giving you real-time, executive-ready insights. Revenue-First Focus, Not Vanity Metrics Track marketing’s true contribution to pipeline, sales acceleration, and revenue growth. Mperativ connects every GTM activity to business outcomes that matter. Full Demand Engine Visibility Integrate seamlessly with your MarTech stack to uncover what’s driving engagement, pipeline, and conversion—at both the lead and account level. Real-Time Campaign Optimization Scale high-performing activities and cut waste instantly with AI-powered, up-to-the-minute recommendations. Proactive Pipeline Forecasting Move from reactive reporting to proactive control with AI-driven pipeline predictions that help you course-correct before problems arise. Clear, Credible Revenue Attribution Prove marketing’s influence across the funnel with precision attribution, making it easy to win executive trust and secure future investment

#### Who Is the Company Behind Mperativ Revenue Marketing Platform?

- **Seller:** [Mperativ](https://www.g2.com/sellers/mperativ)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0319e7a9da216722d7ff99ededaa258817c37443118274b9ff4019c5359f9433&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmperativ&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [Neustar PlatformOne](https://www.g2.com/products/neustar-platformone/reviews)

Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.

**Average Rating:** 4.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Neustar PlatformOne?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.4/10)

#### Who Is the Company Behind Neustar PlatformOne?

- **Seller:** [Neustar](https://www.g2.com/sellers/neustar)
- **Year Founded:** 1996
- **HQ Location:** Sterling, VA
- **Twitter:** @Neustar  
10,853 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c4ffdf23759a2022f8d47c29739c919b25d088528ebfd951a8ab166be0e1284&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5349%2F&secure%5Burl_type%5D=linkedin_company_website)  
945 employees on LinkedIn®
- **Ownership:** NYSE: NSR

#### Who Uses This Product?

- **Company Size:** 75% Medium, 25% Small

#### What Do G2 Reviewers Say About Neustar PlatformOne?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **attribution accuracy** of Neustar PlatformOne, enabling precise and highly targeted marketing campaigns.
- Users value the **real-time customer data integration** for executing highly targeted campaigns with precision.
- Users value the **real-time data integration** of Neustar PlatformOne, enabling precise and targeted marketing campaigns.
- Users value the **real-time data integration** in Neustar PlatformOne, enabling precise targeting for effective campaigns.
- Users value the **real-time processing** of Neustar PlatformOne, enabling precise and targeted customer campaigns.

##### Cons

- Users experience **sync issues** that can delay data processing and campaign implementation during peak times.
- Users often face **delays in data synchronization** , impacting timely campaign implementation during high traffic periods.

#### What Are Recent G2 Reviews of Neustar PlatformOne?

**["The definitive platform for combining online and offline insights"](https://www.g2.com/survey_responses/neustar-platformone-review-707279)**

**Rating:** 5.0/5.0 stars

_— Verified User in Insurance_

[Read full review](https://www.g2.com/survey_responses/neustar-platformone-review-707279)

**["Brands turn this customer data into market strategies"](https://www.g2.com/survey_responses/neustar-platformone-review-10949424)**

**Rating:** 4.0/5.0 stars

_— Michal F._

[Read full review](https://www.g2.com/survey_responses/neustar-platformone-review-10949424)

#### What Are G2 Users Discussing About Neustar PlatformOne?

- [What is Neustar PlatformOne used for?](https://www.g2.com/discussions/what-is-neustar-platformone-used-for)

### [Nielsen Sales Lift](https://www.g2.com/products/nielsen-sales-lift/reviews)

Nielsen Sales Lift is a comprehensive solution designed to measure the direct impact of advertising campaigns on actual sales across various media channels. By linking media expenditures to incremental sales, it provides marketers with a clear understanding of their campaigns' return on investment (ROI). This enables data-driven decisions to optimize marketing strategies and drive revenue growth. Key Features and Functionality: - Incrementality Measurement: Goes beyond mere correlation to assess the true cause-and-effect relationship between advertising efforts and sales outcomes. - Cross-Media Analysis: Evaluates campaign effectiveness across multiple platforms, including digital, linear TV, connected TV (CTV), and retail media, offering a holistic view of performance. - Granular Precision: Utilizes Nielsen's extensive media consumption data and rigorous methodologies to link ad exposure with verified online and offline purchase data, ensuring high-confidence insights. - Actionable Insights: Provides always-on dashboards, AI integrations, and intuitive reporting tools to facilitate rapid activation of smarter media strategies. Primary Value and User Solutions: Nielsen Sales Lift empowers marketers to: - Prove Campaign Effectiveness: Demonstrate the tangible impact of advertising efforts on sales, validating the true ROI of campaigns across all channels. - Optimize Media Strategies: Identify which campaigns, channels, and audiences are delivering real results, allowing for the elimination of waste and reinforcement of successful tactics. - Drive Revenue Growth: Transform insights into outcomes by optimizing for sales rather than clicks, ensuring more efficient use of advertising budgets and enhanced revenue generation. By providing a clear and quantifiable link between advertising spend and sales performance, Nielsen Sales Lift enables marketers to make informed decisions that enhance the effectiveness of their campaigns and contribute to overall business growth.

#### Who Is the Company Behind Nielsen Sales Lift?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

### [Omega Pixels](https://www.g2.com/products/omega-pixels/reviews)

One Tracking Solution. Every Conversion Matters.

#### Who Is the Company Behind Omega Pixels?

- **Seller:** [Two Owls](https://www.g2.com/sellers/two-owls-6ab56fc9-0774-4c92-bbb3-7a3096eec1b1)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7c89e5ccefe9ff4319307de90c366341ee26f8317fdee5993a5401de3fe0e254&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftwo-owls-here%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Paramark](https://www.g2.com/products/paramark/reviews)

Paramark is a true marketing measurement platform that challenges traditional multi-touch attribution by combining Marketing Mix Modeling (MMM), incrementality testing, and validated attribution into a unified system. The platform serves growth-focused B2C and B2B companies, helping them understand what actually drives results versus what's just correlated. With so many platforms telling you what you want to hear, it's important to see through the fog & discover what's actually driving revenue. Unlike self-service analytics tools, Paramark embeds dedicated growth advisors directly into clients' workflows to turn insights into action. We're in your world, learning what makes the business tick vs. what floats above the surface. Our growth advisors are the difference-makers. With data science and growth marketing backgrounds, their brains are built to understand the 'why' behind your growth. Predict with confidence, act with precision - see what other marketers can't to capitalize on it before they do.

#### Who Is the Company Behind Paramark?

- **Seller:** [Paramark](https://www.g2.com/sellers/paramark)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=75cd1c4dca27394ecab09fae86d0074e37c0dc6eebb8e62f04aa69355585070e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fparamark-hq&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [Predflow AI](https://www.g2.com/products/predflow-ai/reviews)

Predflow AI is a Shopify analytics and ad intelligence plugin that helps eCommerce teams analyze, diagnose, and optimize marketing performance by connecting store data with advertising, analytics, and engagement platforms. Predflow AI is built for Shopify merchants, performance marketers, and digital agencies managing paid acquisition across channels such as Meta, Google Ads, and other marketing systems. The software combines store-level outcomes with campaign-level signals to provide structured performance insights rather than relying solely on dashboard-based reporting. The platform integrates directly with Shopify and a wide range of commonly used marketing, analytics, and data tools. These integrations allow Predflow AI to unify fragmented performance data and reduce the manual effort typically required to reconcile metrics across platforms. Predflow AI focuses on diagnostic analysis. Instead of only visualizing metrics, the system helps users understand why performance changes occur. It evaluates attribution behavior, campaign fluctuations, creative effectiveness, and anomalies using combined data from connected sources. Typical use cases include investigating ROAS instability, identifying drivers behind conversion shifts, analyzing creative and audience signals, and detecting unusual performance patterns. The plugin is commonly used by teams that need clarity when ad platforms and store data report conflicting results. Predflow AI operates as a hosted cloud-based solution and supports multi-source workflows by integrating with platforms such as: • Advertising platforms (e.g., Meta / Facebook Ads, Google Ads, Amazon Ads) • Store & commerce systems (Shopify) • Analytics tools (Google Analytics 4, Looker Studio via connected data sources) • Engagement & retention platforms (BIK, MoEngage, WebEngage, Zoko, etc.) • Data & file sources (Google Sheets, OneDrive, file uploads, email files) • CRM & customer systems By structuring cross-platform signals into decision-oriented insights, Predflow AI supports performance monitoring, attribution analysis, anomaly detection, and optimization workflows. Key capabilities include: • Multi-source performance analysis across store and marketing platforms • Diagnostic insights into ROAS fluctuations and attribution shifts • Creative and ad intelligence frameworks • Automated anomaly detection • Structured decision-support workflows Predflow AI is typically adopted by Shopify merchants and agencies seeking a more analytical, system-driven approach to performance marketing and measurement.

#### Who Is the Company Behind Predflow AI?

- **Seller:** [Predflow Analytics](https://www.g2.com/sellers/predflow-analytics)
- **Year Founded:** 2022
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee0f5c632a3b02acf9a328dac1a76742179980c41bff961009b22934c4ad5da6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpredflow%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Quality Analytics - TV & Radio Attribution](https://www.g2.com/products/quality-analytics-tv-radio-attribution/reviews)

Quality Analytics is a software-as-a-service startup based in Los Angeles, California. Our clients include advertising agencies, brands, and publishers worldwide. We specialize in providing critical insights to improve your TV and radio campaigns, helping you get the most out of your advertising spend. Our TV attribution software enables you to analyze local market performance and optimize your campaigns based on real-time data. With Quality Analytics, you can make informed decisions and achieve better results for your advertising efforts.

#### Who Is the Company Behind Quality Analytics - TV & Radio Attribution?

- **Seller:** [Quality Analytics](https://www.g2.com/sellers/quality-analytics)
- **Year Founded:** 2014
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b65523e3ae366f94a4c8fbdc74205a11d2e3dc36a2dcbb81ad98f15360495c18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10260897&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

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[Browse Attribution Themes](/categories/attribution/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 10, 2026

Attribution software helps companies determine how marketing and sales touchpoints contribute to conversion success, assigning value to interactions across channels using models such as single-touch, fractional, and algorithmic attribution to help teams understand which activities drive the best outcomes.

### Core Capabilities of Attribution Software

To qualify for inclusion in the Attribution category, a product must:

- Track multiple marketing and communication channels, including TV, social media, phone, email, and digital advertising, to capture data on interactions between the company and its prospects or customers
- Use multiple attribution models such as single-touch, fractional (equal or weighted), or algorithmic attribution
- Provide dashboards and visualizations based on historical data and user-defined KPIs to understand which activities performed better and why
- Integrate with software solutions used by sales, marketing, or public relations departments

### Common Use Cases for Attribution Software

Marketing and revenue teams use [attribution software](https://learn.g2.com/best-attribution-software) to optimize spend allocation and understand the true ROI of their campaigns. Common use cases include:

- Identifying which channels and touchpoints most influence pipeline generation and closed revenue
- Comparing attribution models to evaluate the contribution of individual campaigns and interactions
- Consolidating cross-channel performance data to inform budget decisions and marketing strategy

### How Attribution Software Differs from Other Tools

Attribution software typically acts as a data hub, integrating with tools across sales and marketing stacks including [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), [email tracking software](https://www.g2.com/categories/email-tracking), and [sales analytics software](https://www.g2.com/categories/sales-analytics). Some all-in-one platforms include attribution as a feature alongside broader marketing capabilities, while standalone attribution tools focus exclusively on this function.

### Insights from G2 on Attribution Software

Based on category trends on G2, multi-touch attribution modeling and cross-channel reporting dashboards stand out as the most valued features. Improved budget allocation decisions and clearer ROI visibility stand out as primary outcomes of adoption.

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