# Best Attribution Software - Page 7 ## How Many Attribution Software Products Does G2 Track? **Total Products under this Category:** 149 ### Category Stats (Aug 2026) - **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** RSLT (+0.51%) - Among all products in this category, RSLT recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Attribution Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 48,400+ Authentic Reviews - 149+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Attribution Software ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=126318&focus%5B%5D=1351571&focus%5B%5D=3063&focus%5B%5D=47029) Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io) **Sponsored** ### Navan (Formerly TripActions) Navan is the global AI-powered business travel and expense platform that makes travel easy for frequent travelers. From finding flights and hotels, to automating expense reconciliation, with 24/7 support along the way, Navan delivers an intuitive experience travelers love and finance teams rely on. See how Navan customers benefit and learn more at navan.com. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-08-04T13%3A19%3A57Z&secure%5Bdisplayable_resource_id%5D=378&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=39331&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=39331&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution%3FTag%3Dall%2Bstars%26page%3D7&secure%5Btoken%5D=de8080d3221de0f01c22009bcf411abfca2163c9a6787b88d8bb9e0d22d4d9ba&secure%5Burl%5D=https%3A%2F%2Fnavan.com%2Fget-started%2Fdemo%3Futm_medium%3DPaidReviews%26utm_source%3Dg2%26utm_campaign%3DReviewsite_G2_AMER_All_US_EN_TravExp_Pro_NA_All_All_All_Keyword_Review_Demo_Demo_Gated_FY26Q2_H&secure%5Burl_type%5D=custom_url) ### [LeadSources](https://www.g2.com/products/leadsources/reviews) LeadSources is a lead source tracking and marketing attribution software. With our LeadDNA feature, every lead that submits your form is attributed to a rich profile of 9 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions: channel, source, UTM parameters, device and browser data. LeadPath is a multi-touch attribution feature that allows marketers to record the complete path each lead takes across multiple sessions before conversion. From first ad click to final form submission, see every touchpoint that influenced their decision. LeadSources is compatible with all popular form builders with our native API connections. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate LeadSources? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) - **Marketing Channels:** 10.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind LeadSources? - **Seller:** [LeadSources](https://www.g2.com/sellers/leadsources) - **Year Founded:** 2023 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=caea42a98cd705ab52a7979b03176b0556432225f02df921afaa714bc3789793&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadsources%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of LeadSources? **["Second-to-None Support and Clear Tracking Performance Insights"](https://www.g2.com/survey_responses/leadsources-review-12224285)** **Rating:** 5.0/5.0 stars _— Kevin W._ [Read full review](https://www.g2.com/survey_responses/leadsources-review-12224285) ### [Mediahawk](https://www.g2.com/products/mediahawk/reviews) Reliable and straightforward call tracking and marketing analytics software. Mediahawk is easy-to-use, providing you with accurate, real-time data on your marketing performance, helping you quickly and confidently attribute your sales to marketing campaigns and channels to find out which activities are producing leads and revenue, and which aren't. - Increase your lead generation by getting detailed insight on the marketing sources and campaigns that generate your most qualified leads. - Understand your customers’ buying experience from start to finish, including their phone conversations, and fine tune your marketing campaigns to maximise engagement. - Improve your website conversion rate by identifying which pages your callers are calling from and visiting before, during and after the call. - Integrate Mediahawk with your other favourite martech tools – from Google and Facebook to HubSpot and Salesforce and many more - to streamline your reporting process and work smarter. Mediahawk - leading call tracking software – has proven to help businesses grow revenue, reduce wasted spend, and improve customer experience. Along with developing pioneering technology, we’re proud of our reputation for providing a friendly, responsive and knowledgeable client service. “Mediahawk’s a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.” Director of Sales and Marketing, Dormy Care Communities “Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.” Managing Director, Receptional **Average Rating:** 3.7/5.0 **Total Reviews:** 5 #### How Do G2 Users Rate Mediahawk? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.4/10) #### Who Is the Company Behind Mediahawk? - **Seller:** [Mediahawk](https://www.g2.com/sellers/mediahawk) - **Year Founded:** 2002 - **HQ Location:** Milton Keynes, GB - **Twitter:** @mediahawk 839 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=279e5ea967426cb01291c20b8733dd654ac6997927897cbf337db1c3ea71dc18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmediahawk&secure%5Burl_type%5D=linkedin_company_website) 23 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 80% Small, 20% Medium #### What Are Recent G2 Reviews of Mediahawk? **["Great customer service"](https://www.g2.com/survey_responses/mediahawk-review-4754219)** **Rating:** 5.0/5.0 stars _— H L._ [Read full review](https://www.g2.com/survey_responses/mediahawk-review-4754219) **["Amazing customer service and expertise in tracking, tagging and more!"](https://www.g2.com/survey_responses/mediahawk-review-5199445)** **Rating:** 5.0/5.0 stars _— Barbara V._ [Read full review](https://www.g2.com/survey_responses/mediahawk-review-5199445) #### What Are G2 Users Discussing About Mediahawk? - [What is Mediahawk used for?](https://www.g2.com/discussions/what-is-mediahawk-used-for) ### [NestAds](https://www.g2.com/products/nestads/reviews) Better tracking, smarter spending, to help your business grow faster. As an effective advertising management and marketing attribution software, exclusively built for Shopify businesses, NestAds revolutionizes your advertising game by: \*\* Keeping your ad strategy on point - NestAds centralizes data from various advertising platforms into one sleek dashboard, streamlining all your advertising efforts. - No more spreadsheet & manual data collection, and spend more time using it for ad optimization. - Track key metrics that matter most to gain actionable insights into ad performance. \*\* Clear tracking with server-side tracking pixel What sets NestAds apart is our server-side tracking pixel, which directly tracks first-party customer purchase data all the way down to the ad level. This removes tracking errors posed by post-iOS 14 tracking limitations and the era of cookieless browsing. With NestAds, you can accurately measure the effectiveness of your marketing efforts. Say goodbye to guesswork and confidently make data-driven decisions to optimize and scale your ads. \*\* Multi-touch attribution to unveil customer journeys The multi-touch attribution offering by NestAds lets you track exactly which digital touchpoints and campaigns are driving sales. With flexible attribution windows, ranging from one day to 90 days, you can get a thorough insight into user actions following ad clicks or views within different time frames. By leveraging trusted sources of data, you can spend more on top-performing campaigns to reduce wasted ad spend and maximize your ad revenue. \*\* Unveiling the customer journey The NestAds team is your dedicated partner in achieving advertising success. Optimize your winning campaigns and elevate your marketing strategy with NestAds. Say goodbye to mediocrity and unlock your campaign's full potential today. Join the NestAds revolution! **Average Rating:** 3.2/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate NestAds? - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.4/10) - **Integrations:** 6.7/10 (Category avg: 8.7/10) - **Marketing Channels:** 10.0/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 6.7/10 (Category avg: 8.8/10) #### Who Is the Company Behind NestAds? - **Seller:** [NestScale](https://www.g2.com/sellers/nestscale) - **Year Founded:** 2022 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0182657ccdb255a2340df3ece333a6ebfc2c315b6e8d84ee2edc7f206dd51e29&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnestscale&secure%5Burl_type%5D=linkedin_company_website) 21 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Medium, 33% Large #### What Do G2 Reviewers Say About NestAds? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **intuitive interface** of NestAds, appreciating its speed over other similar apps. - Users appreciate the **fast and intuitive interface** of NestAds, finding it superior to other similar apps. ##### Cons - Users report **poor call support** , noting slow response times that hinder effective customer service experiences. #### What Are Recent G2 Reviews of NestAds? **["NestAds is quite a helpful application for my day to day work"](https://www.g2.com/survey_responses/nestads-review-11166446)** **Rating:** 4.0/5.0 stars _— Verified User in Consulting_ [Read full review](https://www.g2.com/survey_responses/nestads-review-11166446) ### [OptiMine](https://www.g2.com/products/optimine/reviews) OptiMine Insight, the cloud-based agile marketing measurement platform that measures the cross-channel performance of all your channels and ads- offline and online. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate OptiMine? - **Integrations:** 8.3/10 (Category avg: 8.7/10) - **Marketing Channels:** 6.7/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind OptiMine? - **Seller:** [OptiMIne](https://www.g2.com/sellers/optimine) - **Year Founded:** 2008 - **HQ Location:** Minneapolis, US - **Twitter:** @OptiMineInc 801 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e943539432c0d17bd413fb0eebe7a371f724b8a8ed5da2681c3e74a906bead2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimine-software-inc-%2F&secure%5Burl_type%5D=linkedin_company_website) 30 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of OptiMine? **["A revolutionary software for managing advertising campaigns"](https://www.g2.com/survey_responses/optimine-review-8665835)** **Rating:** 4.5/5.0 stars _— Wilmer B._ [Read full review](https://www.g2.com/survey_responses/optimine-review-8665835) ### [Platform X by Commanders Act](https://www.g2.com/products/platform-x-by-commanders-act/reviews) With the Cookieless Marketing Data Platform (aka Platform X), Commanders Act is the only European company to provide a unique set of tools helping digital teams to operate in a cookieless environment. From performance measurement to campaign optimization, from tag management to first-party user data activation, Commanders Act guarantees its customers with a full data ownership in the absolute respect of increasingly tightened regulatory constraints. Founded at the dawn of the 2010s under the name TagCommander to help advertisers better manage their customer tracking systems, the company has maintained its technological leadership by integrating a unique Customer Data Platform feature and a Cookie Consent Management System. In 2022, Commanders Act Platform X took a major step forward in anticipating the inevitable death of cookies by setting up a fully server-side tracking, compliant with increasingly demanding regulations of internet users' privacy. This leading-edge technological expertise ensures the trust of more than 500 customers and 10,000 users worldwide and is recognized by Gartner and Forrester among the leading Customer Data Platforms. With the acquisition, in October 2023, of the marketing analytics platform Adloop, Commanders Act is strengthening its ability to help advertisers improve the performance of their campaigns in a context of shrinking advertising budgets. **Average Rating:** 3.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Platform X by Commanders Act? - **Seller:** [Commanders Act](https://www.g2.com/sellers/commanders-act-64b0e7d1-5772-44a4-8174-5e9394b1c1cb) - **Year Founded:** 2010 - **HQ Location:** Paris, FR - **Twitter:** @CommandersAct 1,473 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48cb866367fb197e89555ab77eb04c53ae86dd34cd875ef68ed7c062fc838e47&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommandersact%2F&secure%5Burl_type%5D=linkedin_company_website) 60 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are G2 Users Discussing About Platform X by Commanders Act? - [What is Mix Commander used for?](https://www.g2.com/discussions/what-is-mix-commander-used-for) ### [Sightfull](https://www.g2.com/products/sightfull/reviews) Sightfull is the first fully automated revenue analysis and optimization solution for SaaS companies. The platform is trusted by some of the fastest-growing SaaS companies, including Wiz, OPSWAT, Vast, and Armis. Our platform, designed exclusively for business users, empowers revenue leaders with complete insight into their revenue engine, enabling the creation and optimization of an effective GTM strategy. With a few clicks, our platform aligns your revenue data, offering pre-calculated metrics and templates tailored to various business use cases (link attached below). This intuitive analysis platform delivers insights within moments, bypassing the prolonged duration of alternative solutions, and is designed for user-friendly analysis, eliminating the need for technical expertise. You can explore our templates here https://www.sightfull.com/metrics-library/ **Average Rating:** 4.8/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate Sightfull? - **Integrations:** 10.0/10 (Category avg: 8.7/10) - **Marketing Channels:** 10.0/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 10.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Sightfull? - **Seller:** [Sightfull](https://www.g2.com/sellers/sightfull) - **HQ Location:** Tel Aviv, IL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=36d314ed10ae2b48bd2bcd50043d993dd9ce40871cc5b31745593c7071970f3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsightfull&secure%5Burl_type%5D=linkedin_company_website) 16 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Medium, 33% Large #### What Are Recent G2 Reviews of Sightfull? **["Transformative Reporting Tool for Sales and Marketing Ops"](https://www.g2.com/survey_responses/sightfull-review-10015141)** **Rating:** 5.0/5.0 stars _— Brittany C._ [Read full review](https://www.g2.com/survey_responses/sightfull-review-10015141) **["Amazing and extremely helpful tool for FP&A Reporting"](https://www.g2.com/survey_responses/sightfull-review-9999838)** **Rating:** 5.0/5.0 stars _— Verified User in Computer & Network Security_ [Read full review](https://www.g2.com/survey_responses/sightfull-review-9999838) ### [Tamoco](https://www.g2.com/products/tamoco/reviews) Tamoco is an proximity mobile marketing technology and analytics platform for brands, advertisers and network owners. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Tamoco? - **Integrations:** 8.3/10 (Category avg: 8.7/10) - **Marketing Channels:** 8.3/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind Tamoco? - **Seller:** [Tamoco](https://www.g2.com/sellers/tamoco) - **Year Founded:** 2012 - **HQ Location:** N/A - **Twitter:** @tamocotech 1,181 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b10175ed05a19cbf6c773e1f63986595b2dd8a58af95bee863054496f247b6fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftamoco-the-tag-mobile-company&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Medium, 50% Small #### What Are Recent G2 Reviews of Tamoco? **["Revolutionary Software"](https://www.g2.com/survey_responses/tamoco-review-6972810)** **Rating:** 5.0/5.0 stars _— Ali Z._ [Read full review](https://www.g2.com/survey_responses/tamoco-review-6972810) **["Tamoco great product"](https://www.g2.com/survey_responses/tamoco-review-6634107)** **Rating:** 4.5/5.0 stars _— Hope H._ [Read full review](https://www.g2.com/survey_responses/tamoco-review-6634107) #### What Are G2 Users Discussing About Tamoco? - [What is Tamoco used for?](https://www.g2.com/discussions/what-is-tamoco-used-for) ### [TradeTracker Real Attribution](https://www.g2.com/products/tradetracker-real-attribution/reviews) Achieve More Revenue With Real Attribution **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate TradeTracker Real Attribution? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) - **Marketing Channels:** 10.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind TradeTracker Real Attribution? - **Seller:** [TradeTracker.com](https://www.g2.com/sellers/tradetracker-com) - **Year Founded:** 2004 - **HQ Location:** Almere , NL - **Twitter:** @tradetrackercom 465 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cfbc817d3afc20df4482e7e92857649f2669b2dae9e0175d094d29a7feece39d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftradetrackercom&secure%5Burl_type%5D=linkedin_company_website) 98 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Do G2 Reviewers Say About TradeTracker Real Attribution? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **attribution accuracy** of TradeTracker Real Attribution, noting its effectiveness in clarifying channel contributions to conversions. - Users value the **helpful and supportive customer support** of TradeTracker Real Attribution, enhancing their overall experience. - Users appreciate the **intuitive design** of TradeTracker Real Attribution, facilitating clear insights into conversion contributions and performance data. ##### Cons - Users note a challenging **learning curve** and initial setup, but find the benefits ultimately worth the effort. - Users find **limited customization** in reports, which can hinder the overall user experience despite the product's benefits. #### What Are Recent G2 Reviews of TradeTracker Real Attribution? **["Powerful Attribution with Great Support"](https://www.g2.com/survey_responses/tradetracker-real-attribution-review-12150780)** **Rating:** 5.0/5.0 stars _— Shweta R._ [Read full review](https://www.g2.com/survey_responses/tradetracker-real-attribution-review-12150780) ### [TrafficGuard](https://www.g2.com/products/trafficguard/reviews) Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. See how much you're losing: dash.trafficguard.ai/signup TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). **Average Rating:** 4.4/5.0 **Total Reviews:** 34 #### How Do G2 Users Rate TrafficGuard? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10) #### Who Is the Company Behind TrafficGuard? - **Seller:** [TrafficGuard](https://www.g2.com/sellers/trafficguard) - **Year Founded:** 2015 - **HQ Location:** Perth, Western Australia - **Twitter:** @TrafficGuardAI 237 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14ea64be7c8530dbb5a556ac9b9f58bee39f4a54a744b58e4b3fc2a736110dca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrafficguard-hq%2F&secure%5Burl_type%5D=linkedin_company_website) 59 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 41% Medium, 35% Small #### What Do G2 Reviewers Say About TrafficGuard? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **intuitive analytics dashboard** of TrafficGuard, enhancing reporting and optimizing ad budget efficiency. - Users value the **automation features** of TrafficGuard, which streamline detection and save significant ad budget. - Users appreciate the **excellent customer support** from TrafficGuard, noting how easy it is to set up. - Users value the **intuitive dashboard** of TrafficGuard, which simplifies monitoring and enhances efficient ad budget management. - Users find the **easy setup** of TrafficGuard helpful, complemented by excellent support from the team. ##### Cons - Users find the **complex features** of TrafficGuard to be time-consuming and overwhelming at first. - Users find the initial setup of TrafficGuard to be **complex and time-consuming** , which can be frustrating at the start. - Users find the **complexity** of TrafficGuard challenging and time-consuming, especially during initial setup. - Users find the **pricing of TrafficGuard high** , which adds to its complexity and time-consuming setup process. - Users find the **implementation complex** , noting it can be time-consuming during the initial setup phase. #### What Are Recent G2 Reviews of TrafficGuard? **["Es una solución confiable para prevenir el fraude publicitario."](https://www.g2.com/survey_responses/trafficguard-review-10766763)** **Rating:** 4.0/5.0 stars _— Olga S._ [Read full review](https://www.g2.com/survey_responses/trafficguard-review-10766763) **["Great services"](https://www.g2.com/survey_responses/trafficguard-review-10763831)** **Rating:** 5.0/5.0 stars _— Vitalii Z._ [Read full review](https://www.g2.com/survey_responses/trafficguard-review-10763831) #### What Are G2 Users Discussing About TrafficGuard? - [What is TrafficGuard PPC Protection by TrafficGuard used for?](https://www.g2.com/discussions/what-is-trafficguard-ppc-protection-by-trafficguard-used-for) - 1 comment ### [Trialfire](https://www.g2.com/products/trialfire/reviews) Trialfire is a leading multi-touch attribution platform that addresses the challenges of digital marketing in today's complex environment. The only solution to employ complete path-to-purchase attribution using collaborative game theory, Trialfire empowers marketers to invest the right levels of spend in the right mix of channels to drive optimal results. Founded in 2013, Trialfire is headquartered in Toronto. For more information visit www.trialfire.com **Average Rating:** 3.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Trialfire? - **Seller:** [Trialfire](https://www.g2.com/sellers/trialfire) - **Year Founded:** 2013 - **HQ Location:** Toronto, CA - **Twitter:** @trialfireinc 481 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78e39d75a2063f6839db4b9b7880a3927ef0be8971b98f8bf8d61ac5a27e8737&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3178941&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are G2 Users Discussing About Trialfire? - [What is Trialfire used for?](https://www.g2.com/discussions/what-is-trialfire-used-for) ### [AdTarget Tracker](https://www.g2.com/products/adtarget-tracker/reviews) Conversion tracking and attribution tool for affiliate marketers, product owners and agencies #### Who Is the Company Behind AdTarget Tracker? - **Seller:** [ADTARGET.ME](https://www.g2.com/sellers/adtarget-me) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [AdTrace](https://www.g2.com/products/adtrace-adtrace/reviews) We improve conversion tracking across all of your ad platforms, including TikTok, Meta, and Google. Improve your event data quality and watch your ad campaign performance improve. #### Who Is the Company Behind AdTrace? - **Seller:** [AdTrace](https://www.g2.com/sellers/adtrace) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Astapor](https://www.g2.com/products/astapor/reviews) Astapor Marketing Attribution helps you distribute your sales revenue across marketing campaigns and sales activities. #### Who Is the Company Behind Astapor? - **Seller:** [Astapor](https://www.g2.com/sellers/astapor) - **Year Founded:** 2017 - **HQ Location:** Copenhagen, DK - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=00489c560bfaf3d8afb6b29f3c78c20ddf8d57c15bad23ac608a4172cf7a4845&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18199164%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Attribuly](https://www.g2.com/products/attribuly/reviews) Accurate conversion tracking and attribution are critical for your Shopify store. But Ad platforms and analytics frequently misreport, which has a serious impact on your growth. Attribuly is the only first-party cookie solution featured by Shopify. It upgrades your tracking with first-party cookie & data integrations, ensures you get 99%+ accurate data and clarity on how your entire customer journeys. A must-have for all marketers. You will utilize your precise customer data to understand customers' buying processes, optimize campaigns, and increase ROAS 20%. - Real-time customer end-to-end journey - Attribution for ads, influencers, affiliates, social media, organic search, and any campaigns. - Ads automation - Server-side tracking #### Who Is the Company Behind Attribuly? - **Seller:** [Attribuly](https://www.g2.com/sellers/attribuly) - **Year Founded:** 2022 - **HQ Location:** Boston, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec51167904b25fb5433799a26ea7e20aa7a3d83e8a0db2ebbd52eeba0c033da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fattribuly&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® ### [AttributeIQ](https://www.g2.com/products/attributeiq/reviews) AttributeIQ is a full-funnel multi-touch attribution platform built for B2B marketing teams. It connects GA4, HubSpot, and CRM data to map every content touchpoint from first visit to closed-won revenue. #### Who Is the Company Behind AttributeIQ? - **Seller:** [AttributeIQ](https://www.g2.com/sellers/attributeiq) - **Year Founded:** 2026 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8622719f6a15783fee0955b8ec6a52a147aaeca0981328daa58e8bcc249f95&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fattributeiq&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/attribution?Tag=all+stars&order=g2_score&page=6#product-list) - [1](/categories/attribution?Tag=all+stars&order=g2_score#product-list) - [2](/categories/attribution?Tag=all+stars&order=g2_score&page=2#product-list) - [3](/categories/attribution?Tag=all+stars&order=g2_score&page=3#product-list) - [4](/categories/attribution?Tag=all+stars&order=g2_score&page=4#product-list) - [5](/categories/attribution?Tag=all+stars&order=g2_score&page=5#product-list) - [6](/categories/attribution?Tag=all+stars&order=g2_score&page=6#product-list) - 7 - [8](/categories/attribution?Tag=all+stars&order=g2_score&page=8#product-list) - [9](/categories/attribution?Tag=all+stars&order=g2_score&page=9#product-list) - [10](/categories/attribution?Tag=all+stars&order=g2_score&page=10#product-list) - [Next ›Next ›](/categories/attribution?Tag=all+stars&order=g2_score&page=8#product-list) Spotlight Categories [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Marketing Analytics Tools](https://www.g2.com/categories/marketing-analytics) [Core HR Software](https://www.g2.com/categories/core-hr) [Accounts Receivable Software](https://www.g2.com/categories/accounts-receivable) [Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation) Similar Categories - [Account-Based Advertising](/categories/account-based-advertising) - [Account-Based Direct Mail](/categories/account-based-direct-mail) - [Account-Based Web and Content Experiences](/categories/account-based-web-and-content-experiences) [Browse Attribution Themes](/categories/attribution/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated April 10, 2026 Attribution software helps companies determine how marketing and sales touchpoints contribute to conversion success, assigning value to interactions across channels using models such as single-touch, fractional, and algorithmic attribution to help teams understand which activities drive the best outcomes. ### Core Capabilities of Attribution Software To qualify for inclusion in the Attribution category, a product must: - Track multiple marketing and communication channels, including TV, social media, phone, email, and digital advertising, to capture data on interactions between the company and its prospects or customers - Use multiple attribution models such as single-touch, fractional (equal or weighted), or algorithmic attribution - Provide dashboards and visualizations based on historical data and user-defined KPIs to understand which activities performed better and why - Integrate with software solutions used by sales, marketing, or public relations departments ### Common Use Cases for Attribution Software Marketing and revenue teams use [attribution software](https://learn.g2.com/best-attribution-software) to optimize spend allocation and understand the true ROI of their campaigns. Common use cases include: - Identifying which channels and touchpoints most influence pipeline generation and closed revenue - Comparing attribution models to evaluate the contribution of individual campaigns and interactions - Consolidating cross-channel performance data to inform budget decisions and marketing strategy ### How Attribution Software Differs from Other Tools Attribution software typically acts as a data hub, integrating with tools across sales and marketing stacks including [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), [email tracking software](https://www.g2.com/categories/email-tracking), and [sales analytics software](https://www.g2.com/categories/sales-analytics). Some all-in-one platforms include attribution as a feature alongside broader marketing capabilities, while standalone attribution tools focus exclusively on this function. ### Insights from G2 on Attribution Software Based on category trends on G2, multi-touch attribution modeling and cross-channel reporting dashboards stand out as the most valued features. Improved budget allocation decisions and clearer ROI visibility stand out as primary outcomes of adoption. Show More