# Best Attribution Software - Page 3

## How Many Attribution Software Products Does G2 Track?

**Total Products under this Category:** 149

### Category Stats (Aug 2026)

- **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** RSLT (+0.51%) - Among all products in this category, RSLT recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Attribution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 48,400+ Authentic Reviews
- 149+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Attribution Software
 ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=126318&focus%5B%5D=1351571&focus%5B%5D=3063&focus%5B%5D=47029)

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

**Sponsored**

### Giftsenda

Giftsenda is an international corporate gifting platform, designed to enable Marketing, Sales, Human Resources, and Customer Experience teams to break through the noise and make meaningful business connections. Our top-rated platform enables businesses to send personalized gifts, rewards and SWAG to employees, clients and leads worldwide in just a few clicks. Dream up a campaign online and we’ll deliver gifts in over 200 countries using digital and direct mail delivery methods. Through CRM and HRM integrations and automations businesses can incorporate gifting as part of their workflows. Our tracking capabilities enable users to see the ROI reports of each gifting campaign in your dashboard. This platform is the go-to tool for businesses looking to improve their brand image, increase customer and employee loyalty and retention, and build a strong sales pipeline. For those that are not looking to commit to long-term platform use, there is the option to launch once-off gifting campaigns.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-08-03T00%3A13%3A18Z&secure%5Bdisplayable_resource_id%5D=367&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=367&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=163896&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution%3FTag%3Dall%2Bstars%26page%3D3&secure%5Btoken%5D=7d961e6b514cf9dc0c4d6c871f889faef714d5ab4e38e383708e33f8c0dc63e8&secure%5Burl%5D=https%3A%2F%2Fwww.giftsenda.com%2F&secure%5Burl_type%5D=custom_url)

### [Openprise](https://www.g2.com/products/openprise/reviews)

Openprise makes your GTM data smarter with AI and automation. As the only data and AI orchestration platform built for modern go-to-market teams, Openprise automates your processes, unifies your data silos, and consolidates point solutions so Ops leaders can build smarter GTM data — your data, your way, your timeline. Fortune 500 companies and high-growth enterprises alike rely on Openprise and its partner ecosystem to unlock cleaner data, more efficient operations, and AI-ready pipelines. See how Openprise makes your GTM data smarter at www.openprisetech.com and follow us on LinkedIn. For more information, please visit www.openprisetech.com.

**Average Rating:** 4.9/5.0

**Total Reviews:** 63

#### How Do G2 Users Rate Openprise?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.4/10)
- **Integrations:** 9.6/10 (Category avg: 8.7/10)
- **Marketing Channels:** 10.0/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Openprise?

- **Seller:** [Openprise](https://www.g2.com/sellers/openprise)
- **Year Founded:** 2014
- **HQ Location:** San Mateo, US
- **Twitter:** @openprisetech  
3,573 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a06d53d5b41c29b500284c2751e01fba08bff4013b283d4b99ce3715191b4b8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3526047%2F&secure%5Burl_type%5D=linkedin_company_website)  
125 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 59% Large, 34% Medium

#### What Do G2 Reviewers Say About Openprise?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **booking efficiency** of Openprise due to its advanced database and flexible lead routing options.
- Users value Openprise for its **strong database and flexible lead routing options** , enhancing their data management capabilities.
- Users value the **robust database and flexible lead routing options** of Openprise, enhancing data management efficiency.
- Users value the **flexible options** in Openprise for complex lead routing and robust database management.
- Users value the **strong database and flexible lead routing options** of Openprise, enhancing their lead generation capabilities.

##### Cons

- Users find the **navigation and configuration difficult** , indicating a need for improvements in the Openprise UI.

#### What Are Recent G2 Reviews of Openprise?

**["Great Tool, Even Better Implementation and Support Teams!"](https://www.g2.com/survey_responses/openprise-review-5210577)**

**Rating:** 5.0/5.0 stars

_— Veronica K._

[Read full review](https://www.g2.com/survey_responses/openprise-review-5210577)

**["Robust and versatile tool for Lead routing process automation"](https://www.g2.com/survey_responses/openprise-review-10755221)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/openprise-review-10755221)

#### What Are G2 Users Discussing About Openprise?

- [What is Openprise used for?](https://www.g2.com/discussions/what-is-openprise-used-for)

### [ROIVENUE Attribution](https://www.g2.com/products/roivenue-attribution/reviews)

Roivenue is the next-generation attribution solution powering the most profitable ecommerce businesses around the globe. Bad marketing decisions cost businesses billions and revenue wrongly attributed by outdated platforms and channel-specific Ads Managers are the main reason. With Roivenue, you can ensure that your valuable budget is no longer wasted on ineffective ads. Roivenue offers its own tracking and synthetic impressions methodology, running seamlessly without relying on cookies. It measures everything—clicks and impressions across the full marketing funnel and cross-device to account for each touchpoint in the customer journey. Marketers using Roivenue know exactly which ads are truly driving results. Brands leveraging Roivenue achieve profitable growth, fast. Leave inaccurate data behind and get started with Roivenue today.

**Average Rating:** 4.6/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate ROIVENUE Attribution?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 9.1/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.8/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ROIVENUE Attribution?

- **Seller:** [Roivenue](https://www.g2.com/sellers/roivenue-a98e599d-c4bd-4580-a3da-9348e0c118f3)
- **Year Founded:** 2014
- **HQ Location:** Praha, Czech Republic
- **Twitter:** @roivenue  
177 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0b6be89963c0dbe769fa6f9f49328622786b7f684d041f521fbbf46bb5e1154&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17985320%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 50% Medium, 40% Small

#### What Do G2 Reviewers Say About ROIVENUE Attribution?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **attribution accuracy** of ROIVENUE Attribution, enabling effective budget allocation and smarter decision-making.
- Users appreciate the **technical support** from Roivenue, which is quick and effective in resolving issues.
- Users find the **easy setup** of ROIVENUE Attribution enables quick start and seamless integration with existing reports.
- Users value the **efficiency** of ROIVENUE Attribution, leveraging data-driven insights for smarter budget allocation and decision-making.
- Users value the **insightful attribution modeling** of ROIVENUE, enhancing their marketing budget allocation and decision-making.

##### Cons

- Users face **integration issues** due to limited direct connections and complexity during initial setup, affecting usability.
- Users find the **limited direct ads integration** frustrating, relying on an unreliable offline upload process instead.
- Users find the **implementation complexity** challenging initially, though subsequent integrations become easier after overcoming it.
- Users express a desire for **email impression tracking** in ROIVENUE Attribution, which is currently not available.
- Users find the **pricing to be a concern** , particularly for smaller businesses with tight budgets.

#### What Are Recent G2 Reviews of ROIVENUE Attribution?

**["Transforming Data into Actionable Insights: How Roivenue Changed Our Perspective on Data"](https://www.g2.com/survey_responses/roivenue-attribution-review-10476355)**

**Rating:** 4.5/5.0 stars

_— Hana S._

[Read full review](https://www.g2.com/survey_responses/roivenue-attribution-review-10476355)

**["Roivenue is the source of truth for our marketing team"](https://www.g2.com/survey_responses/roivenue-attribution-review-10515091)**

**Rating:** 5.0/5.0 stars

_— Fero O._

[Read full review](https://www.g2.com/survey_responses/roivenue-attribution-review-10515091)

#### What Are G2 Users Discussing About ROIVENUE Attribution?

- [What is ROIVENUE Attribution used for?](https://www.g2.com/discussions/what-is-roivenue-attribution-used-for)

### [InfiniGrow](https://www.g2.com/products/infinigrow/reviews)

InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps B2B SaaS marketing teams uncover the business impact of any marketing activity, forecast the results of any budget scenario, and continuously hit their KPIs by optimizing their budget allocation towards the best-performing channels. In today's agile marketing landscape, B2B marketers are faced with increasing challenges as they attempt to make their marketing more predictable, measurable, and revenue-driven. InfiniGrow automatically consolidates and analyzes your live Marketing, Sales, and financial data to uncover the exact business impact of your activities, and provides clear visibility and AI-driven recommendations to better allocate your budget so you can continuously hit your KPIs.

**Average Rating:** 4.7/5.0

**Total Reviews:** 54

#### How Do G2 Users Rate InfiniGrow?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.4/10)
- **Integrations:** 9.1/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.4/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind InfiniGrow?

- **Seller:** [InfiniGrow](https://www.g2.com/sellers/infinigrow)
- **Year Founded:** 2017
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @InfiniGrow  
150 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=073bcef639cc5d8be3eef1e83775c293531ceea25721af0eba4362b94adc98e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10047845%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 93% Medium, 7% Small

#### What Do G2 Reviewers Say About InfiniGrow?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive analytics** of InfiniGrow, offering structured insights and streamlined data for informed decision-making.
- Users value the **attribution accuracy** of InfiniGrow, highlighting its effectiveness in demonstrating the impact of events on revenue.
- Users value the **intuitive platform and exceptional customer support** of InfiniGrow, enhancing their data-driven decision-making.
- Users value the **exceptional customer service** of InfiniGrow, particularly appreciating prompt assistance and tailored reporting improvements.
- Users appreciate the **insightful reporting** of InfiniGrow, enabling comprehensive understanding and optimization of their campaigns.

##### Cons

- Users note a challenging **learning curve** with InfiniGrow, requiring time and adaptation to fully utilize its features.
- Users find the **learning difficulty** of InfiniGrow challenging initially, though support is available to ease the process.
- Users find **filtering navigation issues** occasionally frustrating, especially when scrolling down becomes difficult during use.
- Users find it challenging to navigate **filtering problems** that affect usability and clarity in Infinigrow.
- Users find the **interface not intuitive** , often requiring assistance and time to fully capitalize on the platform's capabilities.

#### What Are Recent G2 Reviews of InfiniGrow?

**["InfiniGrow Brings Clarity and Confidence to Event ROI"](https://www.g2.com/survey_responses/infinigrow-review-11603572)**

**Rating:** 4.5/5.0 stars

_— Alison B._

[Read full review](https://www.g2.com/survey_responses/infinigrow-review-11603572)

**["Powerful Attribution Tool"](https://www.g2.com/survey_responses/infinigrow-review-11393593)**

**Rating:** 5.0/5.0 stars

_— Marc B._

[Read full review](https://www.g2.com/survey_responses/infinigrow-review-11393593)

#### What Are G2 Users Discussing About InfiniGrow?

- [What is InfiniGrow used for?](https://www.g2.com/discussions/what-is-infinigrow-used-for)

### [LeadsRx](https://www.g2.com/products/leadsrx/reviews)

LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conversion Tracking Pixel™ and built-in identity graph technologies. These result in getting onboarded in days instead of months, customer journey maps that stitch together journeys across devices and browsers, and Return on Ad Spend (ROAS) reports that cover the broadest range of marketing channels including digital, radio, TV, podcast, OTT, and more. We view our mission as arming courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. This enables brands to grow their business by putting the customer at the center of everything they do. Teams that use LeadsRx reduce wasted ad spend, optimize the customer journey, and make data-based decisions that stand the test of time.

**Average Rating:** 4.4/5.0

**Total Reviews:** 50

#### How Do G2 Users Rate LeadsRx?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 8.2/10 (Category avg: 8.7/10)
- **Marketing Channels:** 7.9/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind LeadsRx?

- **Seller:** [Unbounce](https://www.g2.com/sellers/unbounce)
- **Year Founded:** 2009
- **HQ Location:** Vancouver
- **Twitter:** @unbounce  
72,651 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76598eff3f18a7c370a68f684b55dacfe22c6115b00daefcd8e2af6dd77e1a65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F503432%2F&secure%5Burl_type%5D=linkedin_company_website)  
130 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive
- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 42% Small, 33% Large

#### What Are Recent G2 Reviews of LeadsRx?

**["Invaluable Solution for Broadcast and Multi-Platform Attribution Measurement"](https://www.g2.com/survey_responses/leadsrx-review-6851631)**

**Rating:** 4.5/5.0 stars

_— Dishant S._

[Read full review](https://www.g2.com/survey_responses/leadsrx-review-6851631)

**["So many benefits"](https://www.g2.com/survey_responses/leadsrx-review-4616047)**

**Rating:** 5.0/5.0 stars

_— JUDY T._

[Read full review](https://www.g2.com/survey_responses/leadsrx-review-4616047)

#### What Are G2 Users Discussing About LeadsRx?

- [What is LeadsRx used for?](https://www.g2.com/discussions/what-is-leadsrx-used-for)

### [LiveRamp](https://www.g2.com/products/liveramp/reviews)

LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data.

**Average Rating:** 4.2/5.0

**Total Reviews:** 102

#### How Do G2 Users Rate LiveRamp?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10)
- **Integrations:** 7.4/10 (Category avg: 8.7/10)
- **Marketing Channels:** 6.9/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 6.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind LiveRamp?

- **Seller:** [LiveRamp](https://www.g2.com/sellers/liveramp)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @LiveRamp  
6,443 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=825a6af69b51d8c4e8c1258dc4096830d5b392fee54e86f3337fdaac64654bb3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2241197%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,542 employees on LinkedIn®
- **Ownership:** NYSE: RAMP

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 48% Large, 32% Medium

#### What Do G2 Reviewers Say About LiveRamp?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of LiveRamp's platform, making data management and navigation effortless.
- Users value the **easy platform integration** of LiveRamp, enabling seamless data use across multiple channels and platforms.
- Users value the **effective audience activation** capabilities of LiveRamp, enhancing targeted marketing across various channels.
- Users praise LiveRamp for its **robust and reliable data management** , ensuring secure access and trust in analytics.
- Users value the **efficient channel management** of LiveRamp, facilitating seamless data connectivity for effective marketing strategies.

##### Cons

- Users find LiveRamp's **difficult learning curve** challenging, especially during onboarding and setting up identity matching.
- Users express concerns over the **expensive costs** associated with LiveRamp, notably needing additional purchases for basic functions.
- Users find the **poor customer support** of LiveRamp frustrating, often receiving incomplete help and relying on automated agents.
- Users find the **learning curve for LiveRamp steep** , making setup and activation complex and time-consuming.
- Users find the **long waiting times** frustrating, as getting updates and answers can be time-consuming and complex.

#### What Are Recent G2 Reviews of LiveRamp?

**["Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent."](https://www.g2.com/survey_responses/liveramp-review-7640549)**

**Rating:** 4.0/5.0 stars

_— Matt K._

[Read full review](https://www.g2.com/survey_responses/liveramp-review-7640549)

**["Great software"](https://www.g2.com/survey_responses/liveramp-review-10873691)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/liveramp-review-10873691)

#### What Are G2 Users Discussing About LiveRamp?

- [What are the benefits and drawbacks of using LiveRamp for data connectivity?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-liveramp-for-data-connectivity)
- [What is LiveRamp used for?](https://www.g2.com/discussions/liveramp-what-is-liveramp-used-for)
- [What is LiveRamp connect?](https://www.g2.com/discussions/what-is-liveramp-connect)
- [Is LiveRamp a DMP or DSP?](https://www.g2.com/discussions/is-liveramp-a-dmp-or-dsp)
- [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp)

### [Ruler Analytics](https://www.g2.com/products/ruler-analytics/reviews)

A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions.

**Average Rating:** 4.6/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Ruler Analytics?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Integrations:** 7.7/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.7/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Ruler Analytics?

- **Seller:** [Ruler Analytics](https://www.g2.com/sellers/ruler-analytics)
- **Year Founded:** 2016
- **HQ Location:** Liverpool, England
- **Twitter:** @RulerAnalytics  
9,220 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=718de9999f79a0b024ecec23aec81f2049b0fe19910ab0f11a900bc7ca55dc7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fruler-analytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 57% Medium, 43% Small

#### What Do G2 Reviewers Say About Ruler Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **good customer support** provided by Ruler Analytics, helping navigate complex issues effectively.

#### What Are Recent G2 Reviews of Ruler Analytics?

**["Efficient analytic tool"](https://www.g2.com/survey_responses/ruler-analytics-review-10246712)**

**Rating:** 4.0/5.0 stars

_— Verified User in Legal Services_

[Read full review](https://www.g2.com/survey_responses/ruler-analytics-review-10246712)

**["The perfect solution for B2B call tracking & marketing attribution!"](https://www.g2.com/survey_responses/ruler-analytics-review-8977887)**

**Rating:** 4.5/5.0 stars

_— Verified User in Logistics and Supply Chain_

[Read full review](https://www.g2.com/survey_responses/ruler-analytics-review-8977887)

#### What Are G2 Users Discussing About Ruler Analytics?

- [What is Ruler Analytics used for?](https://www.g2.com/discussions/what-is-ruler-analytics-used-for) - 1 comment

### [Rockerbox](https://www.g2.com/products/rockerbox/reviews)

Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter. Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources. No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey.

**Average Rating:** 4.6/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate Rockerbox?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.4/10)
- **Integrations:** 8.6/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.4/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Rockerbox?

- **Seller:** [DoubleVerify](https://www.g2.com/sellers/doubleverify)
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **Twitter:** @doubleverify  
6,097 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d31995bdd0bdc6a75ac11eff9c46cbe95d57d828a94b53d661127f97bd93626d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F745720%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,334 employees on LinkedIn®
- **Ownership:** NYSE: DV

#### Who Uses This Product?

- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 55% Medium, 43% Small

#### What Are Recent G2 Reviews of Rockerbox?

**["Rockerbox unlocked a world of insights"](https://www.g2.com/survey_responses/rockerbox-review-6693142)**

**Rating:** 5.0/5.0 stars

_— Nate B._

[Read full review](https://www.g2.com/survey_responses/rockerbox-review-6693142)

**["Great source of comparison on equal ground for marketing channels"](https://www.g2.com/survey_responses/rockerbox-review-8342729)**

**Rating:** 5.0/5.0 stars

_— Cecilia C._

[Read full review](https://www.g2.com/survey_responses/rockerbox-review-8342729)

#### What Are G2 Users Discussing About Rockerbox?

- [What is Rockerbox used for?](https://www.g2.com/discussions/what-is-rockerbox-used-for)

### [Fospha](https://www.g2.com/products/fospha/reviews)

Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and marketing experts has over 10 years of experience building models trusted by some of the world’s fastest-growing retail brands. At our core is a proprietary Bayesian Media Mix Model that delivers what legacy tools can’t: daily, impression-led, full-funnel measurement with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth. Brands working with Fospha are 30% higher ROAS than the market. Fospha. Turns measurement into your strongest competitive advantage.

**Average Rating:** 4.5/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Fospha?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Integrations:** 8.0/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.8/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Fospha?

- **Seller:** [Fospha](https://www.g2.com/sellers/fospha)
- **Year Founded:** 2017
- **HQ Location:** Hammersmith, London
- **Twitter:** @wearefospha  
642 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=316252f46651f7665a9d650babdeb0b111394a65f32cb01d6f5783d8f3408d5e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5299095%2F&secure%5Burl_type%5D=linkedin_company_website)  
152 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 49% Medium, 39% Small

#### What Do G2 Reviewers Say About Fospha?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Fospha's **ease of use and excellent support** invaluable for making informed decisions and shaping strategies.
- Users love the **ease of use** of Fospha, citing its intuitive interface and quick access to insights.
- Users appreciate the **insightful analytics** of Fospha, enabling better decision-making and performance evaluations.
- Users value the **attribution accuracy** of Fospha, significantly enhancing campaign measurement and performance across channels.
- Users benefit from **accurate attribution tracking** with Fospha, enabling significant growth across multiple channels and informed campaign measurement.

##### Cons

- Users find **filtering issues** frustrating, citing the need for better usability in data organization and comparisons.
- Users find the **lack of information** on ad-level visits and data organization cumbersome and time-consuming.
- Users desire improved **reporting capabilities** with Fospha, finding current options insufficient for their needs.
- Users report a lack of **customizable features** in Fospha, limiting their ability to tailor reports effectively for leads.
- Users find **segmentation issues** frustrating, as it complicates data analysis and requires time-consuming manual filtering.

#### What Are Recent G2 Reviews of Fospha?

**["Fospha allows to adequately attribute & invest impactfully across our Channel & Funnel mix"](https://www.g2.com/survey_responses/fospha-review-10412553)**

**Rating:** 5.0/5.0 stars

_— Trushna P._

[Read full review](https://www.g2.com/survey_responses/fospha-review-10412553)

**["The Best Attribution Tool on the Market"](https://www.g2.com/survey_responses/fospha-review-10396111)**

**Rating:** 5.0/5.0 stars

_— Jamie E._

[Read full review](https://www.g2.com/survey_responses/fospha-review-10396111)

#### What Are G2 Users Discussing About Fospha?

- [What is Fospha used for?](https://www.g2.com/discussions/what-is-fospha-used-for)

### [Demandbase One](https://www.g2.com/products/demandbase-one/reviews)

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,941

#### How Do G2 Users Rate Demandbase One?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10)
- **Integrations:** 8.7/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.7/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Demandbase One?

- **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase)
- **Company Website:** www.demandbase.com
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @Demandbase  
21,346 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website)  
987 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Business Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 48% Medium, 32% Large

#### What Do G2 Reviewers Say About Demandbase One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly.
- Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies.
- Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy.
- Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly.
- Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making.

##### Cons

- Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively.
- Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features.
- Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise.
- Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills.
- Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively.

#### What Are Recent G2 Reviews of Demandbase One?

**["Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility"](https://www.g2.com/survey_responses/demandbase-one-review-12742698)**

**Rating:** 4.0/5.0 stars

_— Nijat I._

[Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698)

**["Powerful Intent Data and Account Insights for B2B Account Prioritization"](https://www.g2.com/survey_responses/demandbase-one-review-12823589)**

**Rating:** 4.5/5.0 stars

_— Himanshu J._

[Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589)

#### What Are G2 Users Discussing About Demandbase One?

- [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote
- [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for)
- [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do)
- [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity)
- [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do)

### [Solitics](https://www.g2.com/products/solitics/reviews)

Solitics is a real-time marketing automation platform for iGaming, online trading and retail banking brands. The platform helps teams turn live customer data into personalised engagement across the full user lifecycle, with AI helping translate user behaviour and business goals into the next best action. From first visit to long-term retention, Solitics helps brands respond to what users are doing while the moment still matters. Solitics is built around Adaptive Engagement, an approach that brings Marketing Automation, Smart Gamification and Agentic AI into one connected platform. Marketing Automation gives teams the tools to build real-time user journeys, create segments, trigger messages and coordinate communication across email, SMS, push, in-app messaging and WhatsApp. Multiple channels can work together within the same journey, so each interaction feels more relevant and connected. Smart Gamification adds another layer to the experience. Teams can use missions, widgets, mini-games, tournaments, leaderboards, progress tracking and rewards to guide user behaviour and increase participation. The Agentic AI layer helps teams move faster from insight to action. It supports strategy, segmentation, journey logic, content ideas, performance analysis and optimisation using natural language, while autonomous AI agents handle the heavy lifting up to approval by preparing strategies, logic, insights and recommendations. Teams keep full control over what goes live, so goals and KPIs can turn into practical marketing actions without manual work at every step. Solitics processes live data and responds within 0.8 seconds of user activity. The platform also offers a no-code interface and a guaranteed 45-day integration process, helping teams move from setup to live engagement quickly. Founded in 2013, Solitics works with hundreds of brands, helping them engage millions of users and process billions of customer events every day.

**Average Rating:** 4.6/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Solitics?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.4/10)
- **Integrations:** 9.3/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.0/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Solitics?

- **Seller:** [Solitics](https://www.g2.com/sellers/solitics)
- **Company Website:** www.solitics.com
- **Year Founded:** 2013
- **HQ Location:** Tel Aviv
- **Twitter:** @solitics  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97bcb86cf19f025e9b053ae3700e3c1c9ff64680c6b2db11fb7e945506b928eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsolitics%2F&secure%5Burl_type%5D=linkedin_company_website)  
37 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Gambling & Casinos
- **Company Size:** 66% Medium, 31% Small

#### What Do G2 Reviewers Say About Solitics?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **real-time customer engagement** features of Solitics, enhancing personalized outreach and campaign relevance.
- Users value the **easy data segmentation** in Solitics, enhancing personalized campaigns and improving customer engagement significantly.
- Users praise the **user-friendly journey creation** in Solitics, enabling dynamic personalization without technical expertise.
- Users value the **real-time personalization** features of Solitics, enhancing customer engagement and campaign relevance significantly.
- Users highly value the **real-time personalization services** of Solitics, enhancing customer engagement and campaign relevance effortlessly.

##### Cons

- Users find the **learning curve steep** initially, requiring technical help to navigate the setup and interface.
- Users find the **complex reporting** in Solitics challenging, impacting their ability to utilize advanced features efficiently.
- Users find the **initial setup complex** , often requiring technical assistance to navigate effectively.
- Users find the **insufficient guidance** challenging during initial setup, especially for those unfamiliar with data integration.
- Users struggle with a **learning curve for integration** in Solitics, wishing for better onboarding and support.

#### What Are Recent G2 Reviews of Solitics?

**["A powerful and flexible customer engagement platform."](https://www.g2.com/survey_responses/solitics-review-11418360)**

**Rating:** 4.0/5.0 stars

_— ✪ KHaled S._

[Read full review](https://www.g2.com/survey_responses/solitics-review-11418360)

**["Solitics gives us a clear, real-time view of how customers move through our site and apps"](https://www.g2.com/survey_responses/solitics-review-11438733)**

**Rating:** 5.0/5.0 stars

_— Nour E._

[Read full review](https://www.g2.com/survey_responses/solitics-review-11438733)

#### What Are G2 Users Discussing About Solitics?

- [What is Solitics used for?](https://www.g2.com/discussions/what-is-solitics-used-for)

### [iSpot.tv](https://www.g2.com/products/ispot-tv/reviews)

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results. The company was founded in 2012 and is headquartered in Bellevue, Washington.

**Average Rating:** 4.3/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate iSpot.tv?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.4/10)

#### Who Is the Company Behind iSpot.tv?

- **Seller:** [iSpot.tv](https://www.g2.com/sellers/ispot-tv)
- **Year Founded:** 2012
- **HQ Location:** Bellevue, WA
- **Twitter:** @ispottv  
3,986 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f7d64bb1fd4e8722162b481eaeb4b8d77acbefbd787c305baa07c8974bb0d89&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3095577%2F&secure%5Burl_type%5D=linkedin_company_website)  
364 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 55% Large, 45% Medium

#### What Are Recent G2 Reviews of iSpot.tv?

**["It definitely was helpful but I don't think it has much relevancy to my role any more"](https://www.g2.com/survey_responses/ispot-tv-review-6908765)**

**Rating:** 4.0/5.0 stars

_— Hayley F._

[Read full review](https://www.g2.com/survey_responses/ispot-tv-review-6908765)

**["solution for unified tv and video measurement"](https://www.g2.com/survey_responses/ispot-tv-review-7342343)**

**Rating:** 4.0/5.0 stars

_— Mohamed S._

[Read full review](https://www.g2.com/survey_responses/ispot-tv-review-7342343)

#### What Are G2 Users Discussing About iSpot.tv?

- [Is iSpot legit?](https://www.g2.com/discussions/is-ispot-legit)
- [How much does iSpot.tv cost?](https://www.g2.com/discussions/how-much-does-ispot-tv-cost)
- [How does iSpot work?](https://www.g2.com/discussions/how-does-ispot-work)
- [What does iSpot.tv do?](https://www.g2.com/discussions/what-does-ispot-tv-do)

### [Nielsen Marketing Cloud](https://www.g2.com/products/nielsen-marketing-cloud/reviews)

Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement.

**Average Rating:** 3.6/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate Nielsen Marketing Cloud?

- **Has the product been a good partner in doing business?:** 7.3/10 (Category avg: 9.4/10)

#### Who Is the Company Behind Nielsen Marketing Cloud?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 42% Large, 31% Small

#### What Do G2 Reviewers Say About Nielsen Marketing Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Nielsen Marketing Cloud, enjoying simple navigation and quick access to insights.
- Users find Nielsen Marketing Cloud **incredibly helpful** , offering easy access to insights and valuable reporting features.
- Users value the **advanced segmentation and data analysis tools** of Nielsen Marketing Cloud, simplifying the research process and enhancing marketing strategies.
- Users value the **advanced segmentation and data analysis tools** of Nielsen Marketing Cloud for enhancing marketing strategies.
- Users value the **marketing efficiency** of Nielsen Marketing Cloud, gaining reliable insights for informed decision-making and streamlined research.

##### Cons

- Users find the **cost prohibitive** , especially for startups, making it less accessible for small businesses.
- Users find the **steep learning curve** challenging, making adaptation difficult, especially for small businesses.
- Users find the **complexity of the interface** challenging, with a steep learning curve and high costs for small businesses.
- Users find **downloading reports challenging** , particularly for those working from home, leading to a frustrating experience.
- Users find the **expensive pricing** of Nielsen Marketing Cloud to be a barrier, especially for small businesses.

#### What Are Recent G2 Reviews of Nielsen Marketing Cloud?

**["G2 Marketing Review"](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-9095882)**

**Rating:** 4.5/5.0 stars

_— prasad v._

[Read full review](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-9095882)

**["User-Friendly and Effective for Expanding Reach"](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-11745415)**

**Rating:** 4.0/5.0 stars

_— Robin W._

[Read full review](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-11745415)

#### What Are G2 Users Discussing About Nielsen Marketing Cloud?

- [What is Nielsen Attribution (formerly Visual IQ) used for?](https://www.g2.com/discussions/what-is-nielsen-attribution-formerly-visual-iq-used-for)
- [What is Nielsen DMP used for?](https://www.g2.com/discussions/what-is-nielsen-dmp-used-for)
- [How do I gain access to Nielsen data?](https://www.g2.com/discussions/how-do-i-gain-access-to-nielsen-data)
- [What is Nielsen data analytics?](https://www.g2.com/discussions/what-is-nielsen-data-analytics)
- [What does Nielsen do and how can it be helpful to marketers?](https://www.g2.com/discussions/what-does-nielsen-do-and-how-can-it-be-helpful-to-marketers)

### [Billy Grace](https://www.g2.com/products/billy-grace/reviews)

I am your full-funnel marketing optimization platform. I revolutionize your efforts in online marketing with unprecedented precision, intelligence, and efficiency. By combining first-party tracking, modeled attribution, centralized analytics, and automated optimizations, I help marketers regain control over their digital growth. To help marketers grow, (1) I show data you can trust. My first-party pixel ensures accurate, reliable data, and is built for the cookieless future. With that, I offer an unbiased marketing platform you can rely on. (2) I help you make better decisions. Using data-driven attribution models fed with more accurate data, I show the true results of your advertising performance. Analyze your results in customizable dashboards with new scaling metrics in a centralized cockpit. Make decisions with confidence instead of flying blind. (3) I enable you to do more with less. Through my AI-powered optimizations, you can achieve better results with fewer resources. Unlock the power of super-human optimization to free up time for creativity and strategy by eliminating repetitive data management tasks.

**Average Rating:** 4.5/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Billy Grace?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Integrations:** 9.0/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.7/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Billy Grace?

- **Seller:** [Billy Grace](https://www.g2.com/sellers/billy-grace)
- **Year Founded:** 2021
- **HQ Location:** Amsterdam, Noord-Holland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6361bf79fbb91f8927380ec48a38e4796882ab769d1cc3226000bdbc35ce4296&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbillygrace%2F&secure%5Burl_type%5D=linkedin_company_website)  
59 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 50% Small, 50% Medium

#### What Do G2 Reviewers Say About Billy Grace?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **attribution accuracy** of Billy Grace, enabling informed budget reallocations and clearer insights into ad performance.
- Users find the **intuitive interface** of Billy Grace makes data analysis and insights straightforward and accessible.
- Users find Billy Grace to offer **ease of understanding** , facilitating user-friendly interactions and insightful data analysis.
- Users value the **clear data-driven insights** from Billy Grace, enhancing budget allocation and campaign efficiency.
- Users praise the **efficient marketing automation** of Billy Grace, enabling quick setup and optimal tracking across channels.

##### Cons

- Users find Billy Grace **quite pricey** , often limiting their ability to integrate multiple store views effectively.
- Users find the **complexity of dashboards and UX** can lead to misunderstandings and incorrect feature usage.
- Users find the **complex usage** of Billy Grace confusing, leading to incorrect implementations and frustration.
- Users find it challenging to integrate multiple store views in Billy Grace without incurring **extra costs** , leading to missed opportunities.
- Users find the **lack of detailed information** on features leads to confusion and incorrect implementations.

#### What Are Recent G2 Reviews of Billy Grace?

**["Clear insight: ideal for marketing performance"](https://www.g2.com/survey_responses/billy-grace-review-12193467)**

**Rating:** 4.0/5.0 stars

_— Verified User in Food & Beverages_

[Read full review](https://www.g2.com/survey_responses/billy-grace-review-12193467)

**["Exceptional Onboarding and Responsive Support from BG"](https://www.g2.com/survey_responses/billy-grace-review-12495888)**

**Rating:** 4.5/5.0 stars

_— Leon G._

[Read full review](https://www.g2.com/survey_responses/billy-grace-review-12495888)

### [TUNE](https://www.g2.com/products/tune/reviews)

The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. TUNE is the platform of choice for marketers who require true flexibility and control of their data and partnerships. Too many businesses turn away from affiliate marketing because they believe the technology cannot accommodate their niche industry or unique needs. TUNE was designed to be fully customizable, giving marketers the power to control every aspect of their affiliate program and adapt it to any use case. Brands, agencies, and networks around the world use TUNE to grow affiliate programs in diverse verticals and industries. For more information visit: www.tune.com.

**Average Rating:** 4.2/5.0

**Total Reviews:** 110

#### How Do G2 Users Rate TUNE?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.4/10)
- **Integrations:** 8.3/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.9/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind TUNE?

- **Seller:** [Tune](https://www.g2.com/sellers/tune)
- **Year Founded:** 2009
- **HQ Location:** Seattle, WA
- **Twitter:** @tune  
12,976 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e3d228699e490c6800b7d283e9e49dbfae1bb36dc1f06181ee3312f016b48663&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F635323%2F&secure%5Burl_type%5D=linkedin_company_website)  
117 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 59% Small, 33% Medium

#### What Do G2 Reviewers Say About TUNE?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate TUNE's **advanced filtering options** , enabling deep analysis of traffic sources and efficient business operations.
- Users praise TUNE's **automation features** , particularly for their ease of use and time-saving alerts for better insights.
- Users value TUNE's **comprehensive data filtering options** , enabling detailed insights into traffic sources and business operations.
- Users value TUNE's **effective filtering options** that enhance their understanding of traffic sources and business operations.
- Users appreciate TUNE's **excellent customer support** , making setup easy and enhancing the overall user experience.

##### Cons

- Users find TUNE has a **difficult learning curve** , requiring significant time to master its interface and data integration.
- Users face a **difficult learning process** with TUNE, often requiring weeks to become comfortable with the interface.
- Users note a **steep learning curve** with TUNE, requiring significant time to master the interface and functionality.
- Users note a **steep learning curve** with TUNE, requiring time to master its interface and data integration.
- Users find TUNE's **poor UI** challenging, requiring significant time to become familiar and comfortable with the system.

#### What Are Recent G2 Reviews of TUNE?

**["Powerful Data Management with a Steep Learning Curve"](https://www.g2.com/survey_responses/tune-review-12105565)**

**Rating:** 4.0/5.0 stars

_— Thomas B._

[Read full review](https://www.g2.com/survey_responses/tune-review-12105565)

**["One of the oldest tracking platforms that exists in the affiliate world"](https://www.g2.com/survey_responses/tune-review-8371671)**

**Rating:** 4.0/5.0 stars

_— Arie W._

[Read full review](https://www.g2.com/survey_responses/tune-review-8371671)

### [SegmentStream](https://www.g2.com/products/segmentstream/reviews)

SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools. Features of SegmentStream: 1. Unified Marketing Reporting: - Centralize cross-channel marketing data analysis - Automatically track key metrics like ROAS and CPA across all sources. 2. Incremental AI-driven Attribution: - Identify the true ROAS of your marketing campaigns using unique AI-driven technology. - Overcomes the limits of traditional cookie-based analytics tools. 3. AI-Driven Optimization: - Maximise your advertising ROI through intelligent, AI-powered budget reallocation across all your digital channels and campaigns. 4. GEO Incrementality Tests - Precisely measure the true sales impact of your paid media investments with expert-level incrementality tests. - Get trustworthy insights about your digital media performance and gain confidence in your future budget allocation decisions

**Average Rating:** 4.7/5.0

**Total Reviews:** 26

#### How Do G2 Users Rate SegmentStream?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Integrations:** 9.6/10 (Category avg: 8.7/10)
- **Marketing Channels:** 10.0/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SegmentStream?

- **Seller:** [SegmentStream](https://www.g2.com/sellers/segmentstream)
- **Year Founded:** 2018
- **HQ Location:** London, England
- **Twitter:** @SegmentStream  
502 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c713daddb787db7975497180e1c0611eba5f8b9bb915a91c6e09fe0362e443c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18603659&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Medium, 27% Large

#### What Do G2 Reviewers Say About SegmentStream?

_AI-generated summary from verified user reviews_

##### Pros

- Users find SegmentStream's **helpful support** and quick response times invaluable for optimizing their marketing strategies.
- Users value the **seamless integrations** of SegmentStream, enhancing their data tracking and marketing strategy efficiency.
- Users value the **real-time analytics** of SegmentStream, enabling informed decisions in marketing strategies and budget allocation.
- Users value the **attribution accuracy** of SegmentStream, enabling informed budget allocation for effective marketing campaigns.
- Users value the **clear attribution tracking** of SegmentStream, simplifying budget allocation for marketing campaigns and growth.

##### Cons

- Users have experienced occasional **connection issues** , but the team resolves them quickly, maintaining overall satisfaction.
- Users experience a **steep learning curve** with SegmentStream, though support is available for assistance.
- Users note the **slow loading** times of SegmentStream's interface, which can be a minor inconvenience.
- Users note the **slow performance** of SegmentStream's interface, which can occasionally hinder their experience despite being manageable.
- Users find the **implementation time-consuming** , but acknowledge the benefit for achieving desired results with SegmentStream.

#### What Are Recent G2 Reviews of SegmentStream?

**["A one of a kind attribution, optimisation and budget allocation tool."](https://www.g2.com/survey_responses/segmentstream-review-10720609)**

**Rating:** 5.0/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/segmentstream-review-10720609)

**["Backbone for performance marketing"](https://www.g2.com/survey_responses/segmentstream-review-10223117)**

**Rating:** 5.0/5.0 stars

_— Matthew L._

[Read full review](https://www.g2.com/survey_responses/segmentstream-review-10223117)

#### What Are G2 Users Discussing About SegmentStream?

- [What is SegmentStream used for?](https://www.g2.com/discussions/what-is-segmentstream-used-for) - 1 comment

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[Browse Attribution Themes](/categories/attribution/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 10, 2026

Attribution software helps companies determine how marketing and sales touchpoints contribute to conversion success, assigning value to interactions across channels using models such as single-touch, fractional, and algorithmic attribution to help teams understand which activities drive the best outcomes.

### Core Capabilities of Attribution Software

To qualify for inclusion in the Attribution category, a product must:

- Track multiple marketing and communication channels, including TV, social media, phone, email, and digital advertising, to capture data on interactions between the company and its prospects or customers
- Use multiple attribution models such as single-touch, fractional (equal or weighted), or algorithmic attribution
- Provide dashboards and visualizations based on historical data and user-defined KPIs to understand which activities performed better and why
- Integrate with software solutions used by sales, marketing, or public relations departments

### Common Use Cases for Attribution Software

Marketing and revenue teams use [attribution software](https://learn.g2.com/best-attribution-software) to optimize spend allocation and understand the true ROI of their campaigns. Common use cases include:

- Identifying which channels and touchpoints most influence pipeline generation and closed revenue
- Comparing attribution models to evaluate the contribution of individual campaigns and interactions
- Consolidating cross-channel performance data to inform budget decisions and marketing strategy

### How Attribution Software Differs from Other Tools

Attribution software typically acts as a data hub, integrating with tools across sales and marketing stacks including [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), [email tracking software](https://www.g2.com/categories/email-tracking), and [sales analytics software](https://www.g2.com/categories/sales-analytics). Some all-in-one platforms include attribution as a feature alongside broader marketing capabilities, while standalone attribution tools focus exclusively on this function.

### Insights from G2 on Attribution Software

Based on category trends on G2, multi-touch attribution modeling and cross-channel reporting dashboards stand out as the most valued features. Improved budget allocation decisions and clearer ROI visibility stand out as primary outcomes of adoption.

Show More

* * *

## How Do You Choose the Right Attribution Software?

### What You Should Know About Attribution Software

### What is Attribution Software?

Attribution software, or marketing attribution software, is used to determine the marketing tactics that are contributing to sales or conversions. Marketing teams use a variety of software and marketing tools to funnel prospects from product awareness all the way down to purchase. During this customer journey, prospects go through various channels or touchpoints; there is usually a point where a prospect goes from being interested to becoming a committed buyer. Attribution platforms allow marketers to determine which touchpoint or channel was most effective in convincing that prospect to become a committed buyer and finally make a purchase.

There are various attribution models that marketers use to determine which touchpoints are the most effective for their business, such as first-touch, last-touch, and multi-touch attribution. To choose a model, it is important for a business to evaluate their sales cycle and determine how much of it is done online and offline. For example, most e-commerce sites rely heavily on touchpoints such as [display advertising](https://www.g2.com/categories/display-advertising) and [native advertising](https://www.g2.com/categories/native-advertising). Conversely, a local service such as an auto mechanic may prefer traditional methods like newspaper advertising. Ultimately, most organizations may utilize several attribution models to evaluate which marketing campaigns are the most effective. The best way to begin using attribution software is by mapping out a typical customer journey and identifying which channels and touchpoints are the most important for the particular business model. 

Lastly, it’s important to note that attribution software should not be mistaken for [mobile attribution software](https://www.g2.com/categories/mobile-attribution). Rather than focusing on which touchpoints convert a prospect into a buyer, mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile attribution provides insight into where each mobile application install came from across every marketing channel, device, and advertising network.

#### What Types of Attribution Software Exist? 

Since there are so many different touchpoints and channels that a buyer sifts through during the sales funnel, there are various types of attribution software to help determine the channel that influenced a purchase the most. Listed below are some of the types of attribution software: 

**Multi-touch attribution**

Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale. Rather than testing major sales channels, multi-touch attribution focuses on granular touchpoints such as marketing messages and native ads. For example, if a customer is searching for new phones on the internet, they may soon see ads from various phone companies. If a customer sees an ad for a phone they like and immediately proceeds to the company website, then marketers can accurately determine that particular ad is what influenced that buyer to come to the website. Multi-touch attribution is beneficial because it offers specific granular data for marketers rather than broad assumptions on what contributed to a sale. 

Additionally, there are two major types of multi-touch attribution: first-touch attribution and last-touch attribution. First-touch attribution gives credit to the first marketing touchpoint as the most influential touchpoint that contributed to a sale. For example, if a customer’s first interaction with a company is by clicking on a display advertisement, then the display advertisement would be considered the most important touchpoint in a first-touch attribution model. Even if the customer went through various other touchpoints after clicking on the display advertisement, it wouldn’t matter in this model because the first touchpoint is considered the most important. Last-touch attribution is the complete opposite, where the last touchpoint is considered the most important. Let’s say a customer clicked on the display advertisement and then proceeded to a video advertisement before making the final purchase. In a last-touch attribution model, the video advertisement would be considered the most important touchpoint since this is the last touchpoint before the purchase.

There are other models of multi-touch attribution that consider all touchpoints equally important or weigh each touchpoint differently. The key takeaway is that attribution software allows marketers to choose from many different models to measure touchpoints and their importance. Marketers can play around with various models and choose the ones they consider most effective in their strategy. 

**Marketing mix modeling**

Marketing mix modeling is a more complex type of attribution because it takes into account a variety of factors that contribute to a sale. The four major factors that marketing mix modeling focuses on include product, price, place, and promotion. Marketing mix modeling tries to find the optimal balance across these four marketing efforts to determine the weight of importance that should be given to each. This offers insight into which marketing channels are working and which ones are not.

### What are the Common Features of Attribution Software? 

From [custom attribution](https://www.g2.com/categories/attribution/f/custom-attribution) modeling to conversion summary reports, attribution software provides all the necessary tools to track how buyers funneled through the customer journey and converted into a purchase. 

**Attribution modeling:** Attribution modeling allows users to select from a variety of attribution models. Whether it’s single-touch or multi-touch attribution, users can select from a variety of attribution models that place varying importance on marketing touchpoints across the customer journey.

**Cross-channel attribution:** It’s important that marketers are able to use attribution software to connect campaigns across channels and fully understand a customer’s journey. Cross-channel attribution means that marketers can follow prospects and understand the different steps they take across the entire customer journey. 

**Offline attribution:** [Offline attribution](https://www.g2.com/categories/attribution/f/offline-attribution) allows users to track touchpoints through offline channels such as traditional ads, marketing events, or in-store promotions.

**Dashboards** : Marketing dashboards consolidate all data on touchpoints and marketing channel performance. This allows users to view and manage this data to evaluate which campaigns are working better than the others.

**Promotion analysis** : Promotion analysis tools allow users to measure the performance of sales and promotions. By evaluating how often users click on ads that display promotions or sales, users can evaluate the effectiveness of price cuts.

**Integrations** : It’s important for attribution software to integrate with different tools and systems, like CRM software and marketing automation software, to ensure that all marketing data is being utilized across the entire marketing strategy. 

### What are the Benefits of Attribution Software? 

**Spend optimization:** Attribution platforms allows businesses to optimize spend across all marketing efforts. For example, marketers can use attribution software to pull cost data from all major ad platforms, correlate those costs to specific accounts, and then track revenue from touchpoints over time. 

**Personalized content:** Marketers can utilize attribution software to present more effective personalized content to potential buyers. This software provides companies with visibility on how digital assets impact sales opportunities and revenue, which enables marketers to automatically optimize user journeys with personalized, revenue-driven recommendations. 

**Improved product development:** This type of software enables businesses to improve product development through attribution data analysis. Contact-level attribution offers a unique insight into the needs and wants of customers, and this data can be referenced during product updates so teams can focus on the features and functionalities that matter most. 

**Revenue tracking:** Attribution software allows marketers to accurately determine if sales and promotions are effective drivers of revenue. This type of software enables marketers to track, connect, and credit marketing efforts to their downstream revenue generation. 

### Who Uses Attribution Software? 

Attribution platforms are used across a wide variety of industries. From business to business software providers, as well as service industries, every business must evaluate the performance of their marketing efforts. With this in mind, attribution software is usually found within the marketing departments of these businesses. Below are some of the most common industries that take advantage of attribution software: 

**E-commerce:** Any business that sells goods online can greatly benefit from using attribution software. E-commerce businesses generally funnel their consumers through many touchpoints and marketing channels, which makes it difficult to determine which ones contributed the most to a final sale. From native ads to video advertising, attribution software helps e-commerce businesses ascertain which channels are the most effective.

**Retailers:** While e-commerce businesses only have to focus on online conversions, retailers must focus on both online and offline conversions. Although it might be more difficult to track, retailers that log sales in store can gather customer information such as emails to target their marketing efforts on that particular customer. This can help track if promotional emails lead to customer conversions in stores.

#### Software Related to Attribution Software

Related solutions that can be used together with attribution software include:

[CRM software](https://www.g2.com/categories/crm): A CRM is usually one of the core products in a businesses’ software stack that helps them track and manage customer interactions in a single system of record. It houses all relevant customer data including contact information, history, and transaction summaries. It makes sense for users to integrate attribution software alongside CRM software to monitor how a certain deal closes in the sales funnel. Once that is recorded, users can also use customer information to reiterate back into the attribution process. This facilitates the use of customer information to understand products they like and send out personalized messages and offers. The two can work in tandem to complete sales on a more regular basis.

[E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) **:** It can be very beneficial to integrate attribution software with e-commerce platforms to more accurately track sales conversions. Every time a purchase is made online, users can then analyze if the product sales was due to a particular ad or any other marketing touchpoint.

[Marketing automation software](https://www.g2.com/categories/marketing-automation): Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. Since attribution software also focuses on measuring the outcome of marketing campaigns, it makes sense to integrate both marketing automation software and attribution software.

### Challenges with Attribution Software

A lot of the issues that arise out of attribution software are due to incorrect attribution. This can be caused by biases in data or other factors. Here are some of the most common pitfalls to look out for.

**Correlation-based biases:** Correlation-based biases occur when marketers believe that certain marketing efforts caused a chain of events when they did not. For example, if attribution software picks up on clicking a display advertisement as being the first touchpoint in the customer journey when it was really a customer going to the physical store, then this can be an incorrect correlation. This may make marketers weigh more importance on display advertising, leading to misguided efforts.

**In-market bias:** In-market bias refers to customers who would have purchased a product whether or not they clicked on an advertisement in the first place. Once again, this can cause marketers to increase spend on display advertising because this is what they think caused the customer to make a purchase.

**Integrations:** There is an abundance of marketing touchpoints, or any interaction between the company and a potential buyer, that customers experience. These touchpoints could be any activity, from viewing marketing content mentioned on social media or attending a company’s virtual event or webinar. As the number of marketing touchpoints increases, it is even more imperative that all of a company’s marketing technology stack integrates with attribution software correctly so marketers can measure the impact of all these touchpoints. 

### Which Companies Should Buy Attribution Software?

Any company that invests in marketing efforts could benefit from purchasing attribution software. Attribution software assists businesses in determining the most appropriate channel to focus their marketing efforts on and the best time to reach buyers. Businesses don’t want to spend money on a particular marketing campaign or channel that isn’t driving results; attribution software helps solve that problem. 

**E-commerce:** When a business sells products online, it is important to effectively market those products using various channels. Attribution marketing is imperative for e-commerce businesses to track their marketing campaign’s performance across various channels as many e-commerce brands have a multichannel digital marketing strategy. 

### How to Buy Attribution Software

#### Selection of Attribution Software

When a company is ready to start evaluating different attribution tools, there are a few aspects that are important to consider.

**Security:** It’s important to choose an attribution software that is secure and will safely house customer data. Due to an increasing number of data privacy regulations, like the GDPR and CCPA, it is imperative that attribution software has exceptional security features. 

**Integrations:** Ease and breadth of integrations is also an important factor to consider when choosing an attribution tool. There is an abundance of sources that attribution software pulls in data from, and that is contingent on having exceptional integrations with other types of software (i.e., CRM, marketing automation, [email marketing](https://www.g2.com/categories/email-marketing), digital advertising, [SEO](https://www.g2.com/categories/seo), etc.). 

**Attribution sources:** Varying attribution software specialize in certain types of attribution, so companies should evaluate which type of marketing activities they want to track and measure. Some attribution tools specialize in tracking offline marketing activities, mobile-only marketing activities, [social media advertising](https://www.g2.com/categories/social-media-advertising) activities, etc. When evaluating for which attribution tool is best for the organization, buyers must consider if they need a specialized or a general tool. 

### What Does Attribution Software Cost?

The cost for attribution software varies depending on multiple factors, including the amount of channels it supports, the breadth and ease of APIs and integrations, the robustness of reporting and drill-down capabilities, support hours, and the ability to set up custom attribution models. 

#### Return on Investment (ROI)

While some attribution tools will include offline marketing activity channels, other attribution tools may charge extra to set up offline marketing attribution. Additionally, attribution tools that support multichannel methods may cost more as they enable marketers to see the ROI across all marketing channels, which can ensure marketing budgets are being allocated effectively. To measure the ROI of the attribution tool of choice, buyers should look at the drill down of every click, conversion, and budget allocation for all marketing campaigns and determine how these campaigns are performing against how much revenue is coming into the company. 

### Implementation of Attribution Software

**How is Attribution Software Implemented?**

There are multiple steps marketers should take before implementing attribution software. First, it’s important for marketers to evaluate what questions they want their attribution tool to answer. For example, if the director of customer success is involved in this decision process, it might be important to see if the attribution tool can measure the impact of marketing campaigns on customer renewals. 

Then, during implementation, marketers should be ready to connect their other marketing technology. Marketers should think about all the tools that make these touchpoints possible so all the tools are communicating with each other. IT teams may need to help out when connecting various systems with the attribution tool that is selected. Finally, when implementing attribution software, marketers should keep in mind that it takes time to implement the attribution model that works best for a company. It will take time to understand and test which model is performing well against company goals. 

### Attribution Software Trends

**Account-based marketing attribution **

Some attribution tools specialize in account-based marketing attribution, which surfaces each touchpoint for each lead and contact under specific accounts. These tools help marketers better understand engagement with multiple contacts associated within an account or buying group, as well as gain complete visibility into touchpoints across contacts and leads within a matched account. Attribution tools with the specialization can also tie how much revenue each engagement within an account is worth and measure the progress of a customized account journey. 

**Offline tracking**

Offline tracking, in combination with tracking digital channels, is becoming increasingly important for marketers. Tracking leads, conversions, and engagement from offline channels (i.e., events) alongside channels like digital advertising enables marketers to measure the effectiveness of all marketing touchpoints throughout a customer journey.