# Best Attribution Software for Small Business

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Products classified in the overall Attribution category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Attribution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Attribution category.

In addition to qualifying for inclusion in the Attribution Software category, to qualify for inclusion in the Small Business Attribution Software category, a product must have at least 10 reviews left by a reviewer from a small business.




  
## How Many Attribution Software Products Does G2 Track?
**Total Products under this Category:** 135

### Category Stats (May 2026)
- **Average Rating**: 4.53/5
- **New Reviews This Quarter**: 143
- **Buyer Segments**: Small-Business 51% │ Mid-Market 42% │ Enterprise 7%
- **Top Trending Product**: Mevo Decision Engine (+0.2)
*Last updated: May 18, 2026*

  
## How Does G2 Rank Attribution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 47,600+ Authentic Reviews
- 135+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Attribution Software Is Best for Your Use Case?

- **Best for Small Businesses:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- **Best for Mid-Market:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- **Best for Enterprise:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- **Highest User Satisfaction:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- **Best Free Software:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

  
---

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---

  ## What Are the Top-Rated Attribution Software Products in 2026?
### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 14,101
**How Do G2 Users Rate HubSpot Marketing Hub?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10)
- **Integrations:** 8.3/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.2/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind HubSpot Marketing Hub?**

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** https://www.HubSpot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, MA
- **Twitter:** @HubSpot (785,512 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (11,979 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Marketing Coordinator
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 52% Small-Business, 41% Mid-Market


#### What Are HubSpot Marketing Hub's Pros and Cons?

**Pros:**

- Ease of Use (1981 reviews)
- Features (1103 reviews)
- Integrations (1020 reviews)
- Email Marketing (908 reviews)
- Automation (907 reviews)

**Cons:**

- Learning Curve (808 reviews)
- Missing Features (609 reviews)
- Limited Features (596 reviews)
- Expensive (547 reviews)
- Not Intuitive (478 reviews)

### 2. [CallRail](https://www.g2.com/products/callrail/reviews)
  CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,626
**How Do G2 Users Rate CallRail?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Integrations:** 8.6/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.7/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.7/10 (Category avg: 8.8/10)

**Who Is the Company Behind CallRail?**

- **Seller:** [CallRail](https://www.g2.com/sellers/callrail)
- **Company Website:** https://www.callrail.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @CallRail (6,074 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2567008/ (349 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Real Estate
  - **Company Size:** 73% Small-Business, 22% Mid-Market


#### What Are CallRail's Pros and Cons?

**Pros:**

- Ease of Use (109 reviews)
- Features (102 reviews)
- Call Tracking (90 reviews)
- Helpful (76 reviews)
- Call Recording (64 reviews)

**Cons:**

- Missing Features (29 reviews)
- Integration Issues (26 reviews)
- Call Issues (23 reviews)
- Expensive (22 reviews)
- Learning Curve (22 reviews)

### 3. [WhatConverts](https://www.g2.com/products/whatconverts/reviews)
  WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 303
**How Do G2 Users Rate WhatConverts?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Integrations:** 9.1/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.4/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 9.3/10 (Category avg: 8.8/10)

**Who Is the Company Behind WhatConverts?**

- **Seller:** [WhatConverts](https://www.g2.com/sellers/whatconverts)
- **Company Website:** https://www.whatconverts.com
- **Year Founded:** 2014
- **HQ Location:** Charlotte, NC
- **Twitter:** @whatconverts (273 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9313296/ (42 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Construction
  - **Company Size:** 87% Small-Business, 12% Mid-Market


#### What Are WhatConverts's Pros and Cons?

**Pros:**

- Customer Support (82 reviews)
- Helpful (66 reviews)
- Ease of Use (54 reviews)
- Easy Setup (33 reviews)
- Attribution Accuracy (32 reviews)

**Cons:**

- Expensive (15 reviews)
- Learning Curve (12 reviews)
- Integration Issues (10 reviews)
- Missing Features (10 reviews)
- Learning Difficulty (9 reviews)

### 4. [impact.com](https://www.g2.com/products/impact-com/reviews)
  Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 2,169
**How Do G2 Users Rate impact.com?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10)
- **Integrations:** 7.9/10 (Category avg: 8.7/10)
- **Marketing Channels:** 7.8/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.5/10 (Category avg: 8.8/10)

**Who Is the Company Behind impact.com?**

- **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Company Website:** https://www.Impact.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @impactdotcom (7,726 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/impact-partech/ (3,466 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 63% Small-Business, 17% Mid-Market


#### What Are impact.com's Pros and Cons?

**Pros:**

- Ease of Use (636 reviews)
- Features (379 reviews)
- User Interface (346 reviews)
- Affiliate Marketing (321 reviews)
- Helpful (296 reviews)

**Cons:**

- Not Intuitive (210 reviews)
- Learning Curve (194 reviews)
- Poor Usability (176 reviews)
- Complexity (172 reviews)
- Technical Issues (136 reviews)

### 5. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 14,151
**How Do G2 Users Rate ActiveCampaign?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10)
- **Integrations:** 7.9/10 (Category avg: 8.7/10)
- **Marketing Channels:** 7.3/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 7.1/10 (Category avg: 8.8/10)

**Who Is the Company Behind ActiveCampaign?**

- **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign)
- **Company Website:** https://www.activecampaign.com
- **Year Founded:** 2003
- **HQ Location:** Chicago, IL
- **Twitter:** @ActiveCampaign (13,218 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (857 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 92% Small-Business, 7% Mid-Market


#### What Are ActiveCampaign's Pros and Cons?

**Pros:**

- Ease of Use (1270 reviews)
- Automation (1254 reviews)
- Automations (987 reviews)
- Automation Features (944 reviews)
- Features (823 reviews)

**Cons:**

- Learning Curve (601 reviews)
- Missing Features (535 reviews)
- Expensive (506 reviews)
- Limited Features (400 reviews)
- Not Intuitive (376 reviews)

### 6. [Google Attribution](https://www.g2.com/products/google-attribution/reviews)
  Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater returns.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 19
**How Do G2 Users Rate Google Attribution?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Integrations:** 9.4/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.6/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 9.2/10 (Category avg: 8.8/10)

**Who Is the Company Behind Google Attribution?**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,915,529 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Who Uses This Product?**
  - **Company Size:** 63% Small-Business, 32% Mid-Market


### 7. [RedTrack.io](https://www.g2.com/products/redtrack-io/reviews)
  RedTrack is a first-party data platform built for performance media buyers (affiliates, leadgen specialists, e-commerce & DTC brands, and agencies) who demand maximum ROI from their advertising spend. RedTrack provides the intelligent "command center" necessary for accurate conversion tracking, unbiased multichannel attribution, real-time reporting, and automated campaign execution. Performance marketers face critical data challenges: the depreciation of third-party cookies, incomplete data from ad networks, and difficulty attributing conversions across multiple channels. RedTrack solves this by providing the necessary first-party data infrastructure to make fast, confident, data-driven decisions. The platform ensures reliable conversion data capture and signal restoration — critical for maximizing ad campaign efficiency — through the strategic use of modern tracking technology: - cookieless tracking & signal restoration: in a privacy-first environment, RedTrack uses advanced server-to-server (S2S) tracking to bypass browser-level restrictions, capturing every click and conversion regardless of cookie status; - conversion API (CAPI) optimization: RedTrack acts as a robust proxy for ad networks' Conversion APIs, ensuring reliable signal delivery to networks like Meta, Snapchat, TikTok, Google, etc. Feeding ad platforms' algorithms with full and accurate data results in a better campaigns optimization. - unbiased attribution: RedTrack's unified reporting provides attribution across all traffic sources — paid ads, organic, referrals, and partners — by offering a single, neutral source of truth. This transparent view of the customer journey ensures you are measuring the true value of every media buying touchpoint. - automations based on first-party data: utilize sophisticated automation rules and AI to auto-pause low-performing campaigns, scale winners, or rotate offers based on live performance metrics like CPA or EPC, drastically reducing manual work and time-to-action.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 34
**How Do G2 Users Rate RedTrack.io?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.4/10)
- **Integrations:** 10.0/10 (Category avg: 8.7/10)
- **Marketing Channels:** 10.0/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 10.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind RedTrack.io?**

- **Seller:** [RedTrack](https://www.g2.com/sellers/redtrack)
- **Company Website:** https://www.redtrack.io
- **Year Founded:** 2018
- **HQ Location:** Vilnius, Vilnius region
- **Twitter:** @redtrackio (568 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/redtrackio/ (60 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 74% Small-Business, 17% Mid-Market


#### What Are RedTrack.io's Pros and Cons?

**Pros:**

- Attribution Accuracy (2 reviews)
- Chat Support (2 reviews)
- Customer Support (2 reviews)
- Ease of Use (2 reviews)
- Integrations (2 reviews)

**Cons:**

- Ads Integration (1 reviews)
- Complexity (1 reviews)
- Complexity Issues (1 reviews)
- Complex Reporting (1 reviews)
- Complex Setup (1 reviews)

### 8. [AdRoll](https://www.g2.com/products/adroll/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 755
**How Do G2 Users Rate AdRoll?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.4/10)
- **Integrations:** 7.7/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.2/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.3/10 (Category avg: 8.8/10)

**Who Is the Company Behind AdRoll?**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (274 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 56% Small-Business, 35% Mid-Market


#### What Are AdRoll's Pros and Cons?

**Pros:**

- Ease of Use (107 reviews)
- Ad Management (68 reviews)
- Campaign Management (67 reviews)
- Easy Setup (56 reviews)
- Customer Support (55 reviews)

**Cons:**

- Limited Features (25 reviews)
- Campaign Management (22 reviews)
- Reporting Limitations (21 reviews)
- Expensive (19 reviews)
- Poor Reporting (18 reviews)

### 9. [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)
  Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 142
**How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 7.5/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.2/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 9.6/10 (Category avg: 8.8/10)

**Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (958,943 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)
- **Ownership:** NASDAQ:ADBE

**Who Uses This Product?**
  - **Who Uses This:** Marketing Operations Manager, Digital Marketing Manager
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 71% Mid-Market, 18% Small-Business


### 10. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews)
  Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 938
**How Do G2 Users Rate Constant Contact Advanced Automation?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.4/10)
- **Integrations:** 9.0/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.1/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10)

**Who Is the Company Behind Constant Contact Advanced Automation?**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,214 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 80% Small-Business, 17% Mid-Market


#### What Are Constant Contact Advanced Automation's Pros and Cons?

**Pros:**

- Ease of Use (49 reviews)
- Email Marketing (35 reviews)
- Automation (31 reviews)
- Time-saving (27 reviews)
- Automation Features (25 reviews)

**Cons:**

- Limited Customization (21 reviews)
- Missing Features (20 reviews)
- Limited Features (19 reviews)
- Automation Issues (9 reviews)
- Editing Issues (9 reviews)

### 11. [Triple Whale](https://www.g2.com/products/triple-whale/reviews)
  Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what’s actually driving growth, what’s wasting money, and what to do next — with total confidence. By pulling all of a company’s data into one place, delivering measurement tools teams can actually trust, and applying the smartest AI in the industry, Triple Whale turns fragmented data into clear insights and actionable recommendations. That intelligence can then be put to work through AI agents and automations that generate creative assets, take action across marketing channels, and make every tool in their stack smarter and more effective. More than 50,000 ecommerce brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue with fewer resources by uncovering opportunities and acting on them at a scale that would be impossible manually.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 476
**How Do G2 Users Rate Triple Whale?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.4/10)
- **Integrations:** 8.8/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.9/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.7/10 (Category avg: 8.8/10)

**Who Is the Company Behind Triple Whale?**

- **Seller:** [Triple Whale](https://www.g2.com/sellers/triple-whale)
- **Company Website:** https://triplewhale.com/
- **Year Founded:** 2021
- **HQ Location:** Columbus, US
- **Twitter:** @triplewhale (19,096 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/triple-whale/ (260 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 88% Small-Business, 12% Mid-Market


#### What Are Triple Whale's Pros and Cons?

**Pros:**

- Customer Support (3 reviews)
- Ease of Use (3 reviews)
- Attribution Accuracy (2 reviews)
- Attribution Tracking (2 reviews)
- Data Clarity (2 reviews)

**Cons:**

- Data Inaccuracy (2 reviews)
- Expensive (2 reviews)
- Slow Loading (2 reviews)
- Access Restrictions (1 reviews)
- Attribution Issues (1 reviews)

### 12. [Phonexa](https://www.g2.com/products/phonexa/reviews)
  Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core modules, Call Logic for intelligent call tracking and routing and LMS Sync for automated lead management, power Phonexa’s performance engine. Together, they connect every inbound call and lead with real-time analytics, attribution, and automation tools that increase the ROI on every lead or call. Additional plug-ins such as iClear, iClaim, AI Call Agents, and Managed Services expand the platform’s capabilities to enhance compliance, streamline workflows, and fuel intelligent growth. Built for brands, agencies, publishers, and affiliate networks, Phonexa delivers advanced solutions for fraud prevention, data compliance, and workflow automation. From optimizing lead flow and improving call performance to ensuring transparency and regulatory compliance, Phonexa empowers marketing teams to scale smarter and faster. Phonexa gives marketers unmatched clarity, control, and efficiency across every customer acquisition channel. Learn more on www.Phonexa.com.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 162
**How Do G2 Users Rate Phonexa?**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.4/10)
- **Integrations:** 10.0/10 (Category avg: 8.7/10)
- **Marketing Channels:** 7.7/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 7.1/10 (Category avg: 8.8/10)

**Who Is the Company Behind Phonexa?**

- **Seller:** [Phonexa](https://www.g2.com/sellers/phonexa)
- **Company Website:** https://www.phonexa.com
- **Year Founded:** 2016
- **HQ Location:** Glendale, CA
- **Twitter:** @PhonexaCalls (387 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/phonexa/ (171 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Director, CEO
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 86% Small-Business, 10% Mid-Market


#### What Are Phonexa's Pros and Cons?

**Pros:**

- Customer Support (64 reviews)
- Ease of Use (45 reviews)
- Helpful (38 reviews)
- Positive Experience (34 reviews)
- Features (32 reviews)

**Cons:**

- Learning Curve (24 reviews)
- Steep Learning Curve (20 reviews)
- Complex Setup (11 reviews)
- Difficult Learning (10 reviews)
- Not Intuitive (6 reviews)

### 13. [CAKE](https://www.g2.com/products/cake/reviews)
  CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 60
**How Do G2 Users Rate CAKE?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Integrations:** 8.3/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.9/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10)

**Who Is the Company Behind CAKE?**

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus (3,401 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25050544/ (3,919 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 70% Small-Business, 25% Mid-Market


#### What Are CAKE's Pros and Cons?

**Pros:**

- Customization (5 reviews)
- Ease of Use (5 reviews)
- Customer Support (4 reviews)
- Customizability (4 reviews)
- Data Management (4 reviews)

**Cons:**

- Complex Reporting (4 reviews)
- Inadequate Reporting (4 reviews)
- Poor Reporting (3 reviews)
- Slow Reporting (3 reviews)
- Complexity (2 reviews)

### 14. [Flowcode](https://www.g2.com/products/flowcode/reviews)
  Flowcode is a technology platform designed to bridge the gap between the physical and digital realms, enabling brands to connect more effectively with their customers. By facilitating the capture of valuable first-party data, Flowcode empowers businesses to enhance their marketing strategies and optimize customer engagement. This innovative solution is particularly relevant in today's digital landscape, where understanding consumer behavior is essential for driving conversions and fostering brand loyalty. Targeted primarily at brands seeking to improve their customer interactions, Flowcode serves a diverse range of industries, including retail, entertainment, and hospitality. Its tools are designed to optimize conversion funnels, allowing businesses to identify and map customer interests accurately. This capability is especially beneficial for organizations looking to create personalized experiences that resonate with their audience. By leveraging Flowcode, brands can unlock unique experiences that not only attract customers but also encourage repeat engagement. One of the standout features of Flowcode is its ability to facilitate over 711 million engagements, showcasing its effectiveness in enhancing customer experiences at major venues and events. This level of engagement demonstrates Flowcode's capacity to drive meaningful interactions between brands and consumers. Additionally, the platform is trusted by over 60% of the Fortune 500, indicating its reliability and effectiveness in meeting the needs of large-scale enterprises. Flowcode's unique selling points include its seamless integration of physical and digital touchpoints, enabling brands to gather actionable insights from customer interactions. The platform provides tools for real-time analytics, allowing businesses to track engagement metrics and adjust their strategies accordingly. This data-driven approach not only enhances marketing efforts but also fosters a deeper understanding of customer preferences, ultimately leading to more effective campaigns. In summary, Flowcode stands out in the technology landscape by offering a comprehensive solution that connects brands with their customers in innovative ways. By focusing on first-party data collection and engagement optimization, Flowcode equips businesses with the tools they need to navigate the evolving digital landscape and build lasting relationships with their audience.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 80
**How Do G2 Users Rate Flowcode?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.4/10)
- **Integrations:** 8.6/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.3/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 9.3/10 (Category avg: 8.8/10)

**Who Is the Company Behind Flowcode?**

- **Seller:** [Flowcode](https://www.g2.com/sellers/flowcode)
- **Company Website:** https://www.flowcode.com/
- **Year Founded:** 2019
- **HQ Location:** New York, US
- **Twitter:** @Flowcode (1,463 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/flowcode-qr/ (122 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 55% Small-Business, 26% Mid-Market


#### What Are Flowcode's Pros and Cons?

**Pros:**

- QR Code (6 reviews)
- Customization (4 reviews)
- Features (4 reviews)
- Design (3 reviews)
- Ease of Use (3 reviews)

**Cons:**

- Limited Customization (4 reviews)
- Subscription Costs (4 reviews)
- Learning Curve (3 reviews)
- Expensive Pricing (2 reviews)
- Missing Features (2 reviews)

### 15. [Dreamdata](https://www.g2.com/products/dreamdata/reviews)
  Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and measure how those efforts impact revenue, without relying on support. - Precise targeting: Build audiences using unlimited filtering and activate them by syncing to all major ad platforms. - Intent Signals: Trigger targeted activities on the right buyers at the right time using AI-identified intent signals and notifications. - Sync conversions: Automatically feed reliable pipeline data back with one-click conversion syncs so your campaigns optimize for revenue, not just clicks. - Scalable reporting: Measure performance and deliver reports that are easy to understand, always accurate, and aligned with your unique GTM - so your numbers drive buy-in, not backlash. Dreamdata is easy to implement and built to grow with you as KPIs, teams, and business grow. This keeps marketing at the centre of revenue impact and aligns your team and leadership around a single clear view of what’s working and when. This has already helped B2B marketing teams improve ROAS by 68%, grow ROI by 20%, and slash CAC by a third. Start with Dreamdata Free today.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 260
**How Do G2 Users Rate Dreamdata?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10)
- **Integrations:** 9.0/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.5/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 9.2/10 (Category avg: 8.8/10)

**Who Is the Company Behind Dreamdata?**

- **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io)
- **Company Website:** https://dreamdata.io/
- **Year Founded:** 2018
- **HQ Location:** Copenhagen, Capital Region
- **Twitter:** @DreamdataIO (291 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dreamdata-io (77 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Head of Marketing, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 59% Mid-Market, 33% Small-Business


#### What Are Dreamdata's Pros and Cons?

**Pros:**

- Insights (47 reviews)
- Analytics (39 reviews)
- Attribution Accuracy (38 reviews)
- Helpful (36 reviews)
- Integrations (31 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Missing Features (13 reviews)
- Inadequate Reporting (10 reviews)
- Not Intuitive (10 reviews)
- Complex Setup (9 reviews)

### 16. [ThoughtMetric](https://www.g2.com/products/thoughtmetric/reviews)
  ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campaigns, and creatives are truly driving sales. ThoughtMetric solves this challenge by providing clear, reliable data so you can see exactly where your revenue is coming from and make decisions that grow your business. ThoughtMetric integrates seamlessly with the largest e-commerce and advertising platforms. You can collect accurate data, track ads across every channel, and analyze performance without switching between multiple tools or manually piecing together reports. Key features include: Multi-touch attribution (MTA) to track the full customer journey and assign credit across multiple touchpoints, with the ability to choose from five different attribution models. Campaign analytics to measure and compare the performance of all your marketing campaigns in one place. Creative analytics to see which ad creatives resonate most with your audience and lead to conversions. Customer analytics to understand lifetime value (LTV), repeat purchase behavior, and geographic trends. Product analytics to identify which products perform best by channel and uncover bundling or promotional opportunities. Conversion API (CAPI) coverage for accurate tracking and data sharing with ad platforms, even with browser tracking restrictions. Post-purchase “How did you hear about us?” surveys to capture direct customer feedback and validate attribution data. With ThoughtMetric, e-commerce brands can clearly see what is working and what is not. This empowers teams to improve ROI, optimize ad spend, and confidently scale revenue across channels like Meta, Google, TikTok, and more.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 38
**How Do G2 Users Rate ThoughtMetric?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 9.0/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.4/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10)

**Who Is the Company Behind ThoughtMetric?**

- **Seller:** [ThoughtMetric Inc.](https://www.g2.com/sellers/thoughtmetric-inc)
- **HQ Location:** Boston, MA
- **Twitter:** @thoughtmetric (25 Twitter followers)
- **LinkedIn® Page:** https://linkedin.com/company/thoughtmetric (3 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO
  - **Top Industries:** Consumer Goods, Retail
  - **Company Size:** 84% Small-Business, 16% Mid-Market


#### What Are ThoughtMetric's Pros and Cons?

**Pros:**

- Attribution Accuracy (7 reviews)
- Customer Support (7 reviews)
- Ease of Use (6 reviews)
- Helpful (6 reviews)
- Attribution Tracking (5 reviews)

**Cons:**

- Inadequate Reporting (3 reviews)
- Complex Reporting (2 reviews)
- Data Inaccuracy (2 reviews)
- Data Management Issues (2 reviews)
- Lack of Customization (2 reviews)

### 17. [adtribute](https://www.g2.com/products/adtribute/reviews)
  The Data Platform for fast-growing E-Commerce Businesses. Generate better outcomes by powering Marketing Attribution, Business Intelligence Reports and Data Activation Use-Cases with the best possible data.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 24
**How Do G2 Users Rate adtribute?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Integrations:** 9.1/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.9/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 9.7/10 (Category avg: 8.8/10)

**Who Is the Company Behind adtribute?**

- **Seller:** [Adtribute](https://www.g2.com/sellers/adtribute)
- **Year Founded:** 2021
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/adtributeio/ (12 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 17% Mid-Market


#### What Are adtribute's Pros and Cons?

**Pros:**

- Customer Support (13 reviews)
- Customization (11 reviews)
- Attribution Accuracy (10 reviews)
- Customizability (9 reviews)
- Helpful (9 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Complexity (2 reviews)
- Difficult Setup (2 reviews)
- Learning Difficulty (2 reviews)
- Limitations (2 reviews)

### 18. [CTM](https://www.g2.com/products/ctm-ctm/reviews)
  CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 724
**How Do G2 Users Rate CTM?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Integrations:** 9.1/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.5/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.7/10 (Category avg: 8.8/10)

**Who Is the Company Behind CTM?**

- **Seller:** [CTM](https://www.g2.com/sellers/ctm)
- **Company Website:** https://www.ctm.com/
- **Year Founded:** 2009
- **HQ Location:** 231 Najoles Rd Suite 500, Millersville, MD 21108
- **LinkedIn® Page:** https://www.linkedin.com/company/5377709/ (94 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, President
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 65% Small-Business, 30% Mid-Market


#### What Are CTM's Pros and Cons?

**Pros:**

- Customer Support (49 reviews)
- Ease of Use (47 reviews)
- Helpful (43 reviews)
- Call Tracking (30 reviews)
- Features (28 reviews)

**Cons:**

- Learning Curve (23 reviews)
- Complexity (15 reviews)
- Difficult Navigation (15 reviews)
- Steep Learning Curve (15 reviews)
- Missing Functionality (11 reviews)

### 19. [Factors.AI](https://www.g2.com/products/factors-ai/reviews)
  Factors.ai is an AI ABM co-worker built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 178
**How Do G2 Users Rate Factors.AI?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 8.9/10 (Category avg: 8.7/10)
- **Marketing Channels:** 9.0/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 9.1/10 (Category avg: 8.8/10)

**Who Is the Company Behind Factors.AI?**

- **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai)
- **Company Website:** https://www.factors.ai/
- **Year Founded:** 2020
- **HQ Location:** Stamford, US
- **Twitter:** @factorsai (217 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/factors-ai/ (99 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 51% Mid-Market, 39% Small-Business


#### What Are Factors.AI's Pros and Cons?

**Pros:**

- Ease of Use (27 reviews)
- Insights (26 reviews)
- Analytics (22 reviews)
- Customer Support (19 reviews)
- Intent Data (18 reviews)

**Cons:**

- Lack of Information (10 reviews)
- Learning Curve (10 reviews)
- Missing Features (10 reviews)
- Steep Learning Curve (9 reviews)
- Identification Issues (6 reviews)

### 20. [Everflow](https://www.g2.com/products/everflow/reviews)
  Everflow is the leading all-in-one Partner Marketing Platform designed for high-growth brands, agencies and ad networks to track, manage, and optimize every performance channel. You can manage your affiliate marketing programs and scale beyond to all of your other channels. Everflow unifies tracking for influencers, content publishers, in-app referrals, and media buying into a single source of truth. With a curated Marketplace for partner discovery, automated global payments via Everflow Pay, and deep integrations with Google Ads, Meta, and CRMs like HubSpot and Salesforce, Everflow empowers 1,200+ brands—including Playtika, JG Wentworth, and Golden Hippo—to scale ROI with granular, real-time analytics. Learn more at everflow.io.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 187
**How Do G2 Users Rate Everflow?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 8.6/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.9/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 9.1/10 (Category avg: 8.8/10)

**Who Is the Company Behind Everflow?**

- **Seller:** [Everflow](https://www.g2.com/sellers/everflow)
- **Year Founded:** 2016
- **HQ Location:** Mountain View, California
- **LinkedIn® Page:** https://www.linkedin.com/company/everflowio/ (121 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 83% Small-Business, 16% Mid-Market


#### What Are Everflow's Pros and Cons?

**Pros:**

- Ease of Use (25 reviews)
- Customer Support (24 reviews)
- Helpful (12 reviews)
- Reporting (12 reviews)
- Analytics (11 reviews)

**Cons:**

- Improvement Needed (6 reviews)
- Limited Functionality (6 reviews)
- Poor UI (6 reviews)
- Poor Design (5 reviews)
- Learning Curve (4 reviews)

### 21. [LeadsRx](https://www.g2.com/products/leadsrx/reviews)
  LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conversion Tracking Pixel™ and built-in identity graph technologies. These result in getting onboarded in days instead of months, customer journey maps that stitch together journeys across devices and browsers, and Return on Ad Spend (ROAS) reports that cover the broadest range of marketing channels including digital, radio, TV, podcast, OTT, and more. We view our mission as arming courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. This enables brands to grow their business by putting the customer at the center of everything they do. Teams that use LeadsRx reduce wasted ad spend, optimize the customer journey, and make data-based decisions that stand the test of time.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 50
**How Do G2 Users Rate LeadsRx?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 8.2/10 (Category avg: 8.7/10)
- **Marketing Channels:** 7.9/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.5/10 (Category avg: 8.8/10)

**Who Is the Company Behind LeadsRx?**

- **Seller:** [Unbounce](https://www.g2.com/sellers/unbounce)
- **Year Founded:** 2009
- **HQ Location:** Vancouver
- **Twitter:** @unbounce (72,701 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/503432/ (134 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive
  - **Top Industries:** Marketing and Advertising, Broadcast Media
  - **Company Size:** 42% Small-Business, 33% Enterprise


### 22. [Fospha](https://www.g2.com/products/fospha/reviews)
  Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and marketing experts has over 10 years of experience building models trusted by some of the world’s fastest-growing retail brands. At our core is a proprietary Bayesian Media Mix Model that delivers what legacy tools can’t: daily, impression-led, full-funnel measurement with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth. Brands working with Fospha are 30% higher ROAS than the market. Fospha. Turns measurement into your strongest competitive advantage.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 51
**How Do G2 Users Rate Fospha?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Integrations:** 8.0/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.8/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind Fospha?**

- **Seller:** [Fospha](https://www.g2.com/sellers/fospha)
- **Year Founded:** 2017
- **HQ Location:** Hammersmith, London
- **Twitter:** @wearefospha (636 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5299095/ (155 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 49% Mid-Market, 39% Small-Business


#### What Are Fospha's Pros and Cons?

**Pros:**

- Insights (5 reviews)
- Ease of Use (3 reviews)
- Analytics (2 reviews)
- Attribution Accuracy (2 reviews)
- Attribution Tracking (1 reviews)

**Cons:**

- Filtering Issues (2 reviews)
- Lack of Information (2 reviews)
- Limited Reporting (2 reviews)
- Missing Features (2 reviews)
- Segmentation Issues (2 reviews)

### 23. [BL.INK](https://www.g2.com/products/bl-ink/reviews)
  BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at scale. Use BL.INK for GS1 Digital Link, personalized 1:1 SMS programs, marketing attribution tracking, and anywhere you connect with customers. Branded, trusted links and QR codes improve engagement/conversion at every single touchpoint with your customers, prospects, supply chain, and partners. BL.INK helps you scale digital product passports (DPP) and customized, personalized landing pages in moments using existing or new data from multiple sources or systems. Easily share information on traceability, sustainability, supply chain, product specifications, warranty registration, post-sale support and more, all from a single QR code, turning your product into an always-on media channel. Role-based access controls, broken link alerts, GS1 Digital Link validation and workflows, ability to edit links with zero down-time, integration with your tech stack, and QR codes that last 50 years. Rules-based link routing for customized experiences. SOC2 Type 2 accredited, encrypted data, GDPR- and HIPAA-compliant. Since 2008, BL.INK has served enterprise organizations including Target, Bank of America, Nestle, Room and Board, and thousands more.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 345
**How Do G2 Users Rate BL.INK?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Integrations:** 7.1/10 (Category avg: 8.7/10)
- **Marketing Channels:** 7.9/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 7.8/10 (Category avg: 8.8/10)

**Who Is the Company Behind BL.INK?**

- **Seller:** [Bl.Ink](https://www.g2.com/sellers/bl-ink)
- **Year Founded:** 2008
- **HQ Location:** Austin, Texas
- **LinkedIn® Page:** https://www.linkedin.com/company/10002994/ (11 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 63% Small-Business, 19% Mid-Market


### 24. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews)
  Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,899
**How Do G2 Users Rate Demandbase One?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10)
- **Integrations:** 8.7/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.7/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.3/10 (Category avg: 8.8/10)

**Who Is the Company Behind Demandbase One?**

- **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase)
- **Company Website:** https://www.demandbase.com
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @Demandbase (21,371 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (995 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Business Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 49% Mid-Market, 32% Enterprise


#### What Are Demandbase One's Pros and Cons?

**Pros:**

- Ease of Use (211 reviews)
- Lead Generation (190 reviews)
- Insights (184 reviews)
- Features (166 reviews)
- Intent Data (159 reviews)

**Cons:**

- Learning Curve (86 reviews)
- Steep Learning Curve (72 reviews)
- Complexity (63 reviews)
- Learning Difficulty (61 reviews)
- Difficult Learning (60 reviews)

### 25. [TUNE](https://www.g2.com/products/tune/reviews)
  The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. TUNE is the platform of choice for marketers who require true flexibility and control of their data and partnerships. Too many businesses turn away from affiliate marketing because they believe the technology cannot accommodate their niche industry or unique needs. TUNE was designed to be fully customizable, giving marketers the power to control every aspect of their affiliate program and adapt it to any use case. Brands, agencies, and networks around the world use TUNE to grow affiliate programs in diverse verticals and industries. For more information visit: www.tune.com.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 110
**How Do G2 Users Rate TUNE?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.4/10)
- **Integrations:** 8.3/10 (Category avg: 8.7/10)
- **Marketing Channels:** 8.9/10 (Category avg: 9.0/10)
- **Single-Touch Attribution:** 8.6/10 (Category avg: 8.8/10)

**Who Is the Company Behind TUNE?**

- **Seller:** [Tune](https://www.g2.com/sellers/tune)
- **Year Founded:** 2009
- **HQ Location:** Seattle, WA
- **Twitter:** @tune (12,984 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/635323/ (118 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 59% Small-Business, 33% Mid-Market


#### What Are TUNE's Pros and Cons?

**Pros:**

- Affiliate Marketing (1 reviews)
- Automation (1 reviews)
- Comprehensive Data (1 reviews)
- Customer Experience (1 reviews)
- Customer Support (1 reviews)

**Cons:**

- Difficult Learning (1 reviews)
- Difficult Learning Process (1 reviews)
- Learning Curve (1 reviews)
- Learning Difficulty (1 reviews)
- Poor UI (1 reviews)


    ## What Is Attribution Software?
  [Account-Based Execution Software](https://www.g2.com/categories/account-based-execution)
  ## What Software Categories Are Similar to Attribution Software?
    - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
    - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
    - [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

  
---

## How Do You Choose the Right Attribution Software?

### What You Should Know About Attribution Software

### What is Attribution Software?

Attribution software, or marketing attribution software, is used to determine the marketing tactics that are contributing to sales or conversions. Marketing teams use a variety of software and marketing tools to funnel prospects from product awareness all the way down to purchase. During this customer journey, prospects go through various channels or touchpoints; there is usually a point where a prospect goes from being interested to becoming a committed buyer. Attribution platforms allow marketers to determine which touchpoint or channel was most effective in convincing that prospect to become a committed buyer and finally make a purchase.

There are various attribution models that marketers use to determine which touchpoints are the most effective for their business, such as first-touch, last-touch, and multi-touch attribution. To choose a model, it is important for a business to evaluate their sales cycle and determine how much of it is done online and offline. For example, most e-commerce sites rely heavily on touchpoints such as [display advertising](https://www.g2.com/categories/display-advertising) and [native advertising](https://www.g2.com/categories/native-advertising). Conversely, a local service such as an auto mechanic may prefer traditional methods like newspaper advertising. Ultimately, most organizations may utilize several attribution models to evaluate which marketing campaigns are the most effective. The best way to begin using attribution software is by mapping out a typical customer journey and identifying which channels and touchpoints are the most important for the particular business model. 

Lastly, it’s important to note that attribution software should not be mistaken for [mobile attribution software](https://www.g2.com/categories/mobile-attribution). Rather than focusing on which touchpoints convert a prospect into a buyer, mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile attribution provides insight into where each mobile application install came from across every marketing channel, device, and advertising network.

#### What Types of Attribution Software Exist? 

Since there are so many different touchpoints and channels that a buyer sifts through during the sales funnel, there are various types of attribution software to help determine the channel that influenced a purchase the most. Listed below are some of the types of attribution software: 

**Multi-touch attribution**

Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale. Rather than testing major sales channels, multi-touch attribution focuses on granular touchpoints such as marketing messages and native ads. For example, if a customer is searching for new phones on the internet, they may soon see ads from various phone companies. If a customer sees an ad for a phone they like and immediately proceeds to the company website, then marketers can accurately determine that particular ad is what influenced that buyer to come to the website. Multi-touch attribution is beneficial because it offers specific granular data for marketers rather than broad assumptions on what contributed to a sale. 

Additionally, there are two major types of multi-touch attribution: first-touch attribution and last-touch attribution. First-touch attribution gives credit to the first marketing touchpoint as the most influential touchpoint that contributed to a sale. For example, if a customer’s first interaction with a company is by clicking on a display advertisement, then the display advertisement would be considered the most important touchpoint in a first-touch attribution model. Even if the customer went through various other touchpoints after clicking on the display advertisement, it wouldn’t matter in this model because the first touchpoint is considered the most important. Last-touch attribution is the complete opposite, where the last touchpoint is considered the most important. Let’s say a customer clicked on the display advertisement and then proceeded to a video advertisement before making the final purchase. In a last-touch attribution model, the video advertisement would be considered the most important touchpoint since this is the last touchpoint before the purchase.

There are other models of multi-touch attribution that consider all touchpoints equally important or weigh each touchpoint differently. The key takeaway is that attribution software allows marketers to choose from many different models to measure touchpoints and their importance. Marketers can play around with various models and choose the ones they consider most effective in their strategy. 

**Marketing mix modeling**

Marketing mix modeling is a more complex type of attribution because it takes into account a variety of factors that contribute to a sale. The four major factors that marketing mix modeling focuses on include product, price, place, and promotion. Marketing mix modeling tries to find the optimal balance across these four marketing efforts to determine the weight of importance that should be given to each. This offers insight into which marketing channels are working and which ones are not.

### What are the Common Features of Attribution Software? 

From [custom attribution](https://www.g2.com/categories/attribution/f/custom-attribution) modeling to conversion summary reports, attribution software provides all the necessary tools to track how buyers funneled through the customer journey and converted into a purchase. 

**Attribution modeling:** Attribution modeling allows users to select from a variety of attribution models. Whether it’s single-touch or multi-touch attribution, users can select from a variety of attribution models that place varying importance on marketing touchpoints across the customer journey.

**Cross-channel attribution:** It’s important that marketers are able to use attribution software to connect campaigns across channels and fully understand a customer’s journey. Cross-channel attribution means that marketers can follow prospects and understand the different steps they take across the entire customer journey. 

**Offline attribution:** [Offline attribution](https://www.g2.com/categories/attribution/f/offline-attribution) allows users to track touchpoints through offline channels such as traditional ads, marketing events, or in-store promotions.

**Dashboards** : Marketing dashboards consolidate all data on touchpoints and marketing channel performance. This allows users to view and manage this data to evaluate which campaigns are working better than the others.

**Promotion analysis** : Promotion analysis tools allow users to measure the performance of sales and promotions. By evaluating how often users click on ads that display promotions or sales, users can evaluate the effectiveness of price cuts.

**Integrations** : It’s important for attribution software to integrate with different tools and systems, like CRM software and marketing automation software, to ensure that all marketing data is being utilized across the entire marketing strategy. 

### What are the Benefits of Attribution Software? 

**Spend optimization:** Attribution platforms allows businesses to optimize spend across all marketing efforts. For example, marketers can use attribution software to pull cost data from all major ad platforms, correlate those costs to specific accounts, and then track revenue from touchpoints over time. 

**Personalized content:** Marketers can utilize attribution software to present more effective personalized content to potential buyers. This software provides companies with visibility on how digital assets impact sales opportunities and revenue, which enables marketers to automatically optimize user journeys with personalized, revenue-driven recommendations. 

**Improved product development:** This type of software enables businesses to improve product development through attribution data analysis. Contact-level attribution offers a unique insight into the needs and wants of customers, and this data can be referenced during product updates so teams can focus on the features and functionalities that matter most. 

**Revenue tracking:** Attribution software allows marketers to accurately determine if sales and promotions are effective drivers of revenue. This type of software enables marketers to track, connect, and credit marketing efforts to their downstream revenue generation. 

### Who Uses Attribution Software? 

Attribution platforms are used across a wide variety of industries. From business to business software providers, as well as service industries, every business must evaluate the performance of their marketing efforts. With this in mind, attribution software is usually found within the marketing departments of these businesses. Below are some of the most common industries that take advantage of attribution software: 

**E-commerce:** Any business that sells goods online can greatly benefit from using attribution software. E-commerce businesses generally funnel their consumers through many touchpoints and marketing channels, which makes it difficult to determine which ones contributed the most to a final sale. From native ads to video advertising, attribution software helps e-commerce businesses ascertain which channels are the most effective.

**Retailers:** While e-commerce businesses only have to focus on online conversions, retailers must focus on both online and offline conversions. Although it might be more difficult to track, retailers that log sales in store can gather customer information such as emails to target their marketing efforts on that particular customer. This can help track if promotional emails lead to customer conversions in stores.

#### Software Related to Attribution Software

Related solutions that can be used together with attribution software include:

[CRM software](https://www.g2.com/categories/crm): A CRM is usually one of the core products in a businesses’ software stack that helps them track and manage customer interactions in a single system of record. It houses all relevant customer data including contact information, history, and transaction summaries. It makes sense for users to integrate attribution software alongside CRM software to monitor how a certain deal closes in the sales funnel. Once that is recorded, users can also use customer information to reiterate back into the attribution process. This facilitates the use of customer information to understand products they like and send out personalized messages and offers. The two can work in tandem to complete sales on a more regular basis.

[E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) **:** It can be very beneficial to integrate attribution software with e-commerce platforms to more accurately track sales conversions. Every time a purchase is made online, users can then analyze if the product sales was due to a particular ad or any other marketing touchpoint.

[Marketing automation software](https://www.g2.com/categories/marketing-automation): Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. Since attribution software also focuses on measuring the outcome of marketing campaigns, it makes sense to integrate both marketing automation software and attribution software.

### Challenges with Attribution Software

A lot of the issues that arise out of attribution software are due to incorrect attribution. This can be caused by biases in data or other factors. Here are some of the most common pitfalls to look out for.

**Correlation-based biases:** Correlation-based biases occur when marketers believe that certain marketing efforts caused a chain of events when they did not. For example, if attribution software picks up on clicking a display advertisement as being the first touchpoint in the customer journey when it was really a customer going to the physical store, then this can be an incorrect correlation. This may make marketers weigh more importance on display advertising, leading to misguided efforts.

**In-market bias:** In-market bias refers to customers who would have purchased a product whether or not they clicked on an advertisement in the first place. Once again, this can cause marketers to increase spend on display advertising because this is what they think caused the customer to make a purchase.

**Integrations:** There is an abundance of marketing touchpoints, or any interaction between the company and a potential buyer, that customers experience. These touchpoints could be any activity, from viewing marketing content mentioned on social media or attending a company’s virtual event or webinar. As the number of marketing touchpoints increases, it is even more imperative that all of a company’s marketing technology stack integrates with attribution software correctly so marketers can measure the impact of all these touchpoints. 

### Which Companies Should Buy Attribution Software?

Any company that invests in marketing efforts could benefit from purchasing attribution software. Attribution software assists businesses in determining the most appropriate channel to focus their marketing efforts on and the best time to reach buyers. Businesses don’t want to spend money on a particular marketing campaign or channel that isn’t driving results; attribution software helps solve that problem. 

**E-commerce:** When a business sells products online, it is important to effectively market those products using various channels. Attribution marketing is imperative for e-commerce businesses to track their marketing campaign’s performance across various channels as many e-commerce brands have a multichannel digital marketing strategy. 

### How to Buy Attribution Software

#### Selection of Attribution Software

When a company is ready to start evaluating different attribution tools, there are a few aspects that are important to consider.

**Security:** It’s important to choose an attribution software that is secure and will safely house customer data. Due to an increasing number of data privacy regulations, like the GDPR and CCPA, it is imperative that attribution software has exceptional security features. 

**Integrations:** Ease and breadth of integrations is also an important factor to consider when choosing an attribution tool. There is an abundance of sources that attribution software pulls in data from, and that is contingent on having exceptional integrations with other types of software (i.e., CRM, marketing automation, [email marketing](https://www.g2.com/categories/email-marketing), digital advertising, [SEO](https://www.g2.com/categories/seo), etc.). 

**Attribution sources:** Varying attribution software specialize in certain types of attribution, so companies should evaluate which type of marketing activities they want to track and measure. Some attribution tools specialize in tracking offline marketing activities, mobile-only marketing activities, [social media advertising](https://www.g2.com/categories/social-media-advertising) activities, etc. When evaluating for which attribution tool is best for the organization, buyers must consider if they need a specialized or a general tool. 

### What Does Attribution Software Cost?

The cost for attribution software varies depending on multiple factors, including the amount of channels it supports, the breadth and ease of APIs and integrations, the robustness of reporting and drill-down capabilities, support hours, and the ability to set up custom attribution models. 

#### Return on Investment (ROI)

While some attribution tools will include offline marketing activity channels, other attribution tools may charge extra to set up offline marketing attribution. Additionally, attribution tools that support multichannel methods may cost more as they enable marketers to see the ROI across all marketing channels, which can ensure marketing budgets are being allocated effectively. To measure the ROI of the attribution tool of choice, buyers should look at the drill down of every click, conversion, and budget allocation for all marketing campaigns and determine how these campaigns are performing against how much revenue is coming into the company. 

### Implementation of Attribution Software

**How is Attribution Software Implemented?**

There are multiple steps marketers should take before implementing attribution software. First, it’s important for marketers to evaluate what questions they want their attribution tool to answer. For example, if the director of customer success is involved in this decision process, it might be important to see if the attribution tool can measure the impact of marketing campaigns on customer renewals. 

Then, during implementation, marketers should be ready to connect their other marketing technology. Marketers should think about all the tools that make these touchpoints possible so all the tools are communicating with each other. IT teams may need to help out when connecting various systems with the attribution tool that is selected. Finally, when implementing attribution software, marketers should keep in mind that it takes time to implement the attribution model that works best for a company. It will take time to understand and test which model is performing well against company goals. 

### Attribution Software Trends

**Account-based marketing attribution **

Some attribution tools specialize in account-based marketing attribution, which surfaces each touchpoint for each lead and contact under specific accounts. These tools help marketers better understand engagement with multiple contacts associated within an account or buying group, as well as gain complete visibility into touchpoints across contacts and leads within a matched account. Attribution tools with the specialization can also tie how much revenue each engagement within an account is worth and measure the progress of a customized account journey. 

**Offline tracking**

Offline tracking, in combination with tracking digital channels, is becoming increasingly important for marketers. Tracking leads, conversions, and engagement from offline channels (i.e., events) alongside channels like digital advertising enables marketers to measure the effectiveness of all marketing touchpoints throughout a customer journey.