# Best Attribution Software - Page 8

## How Many Attribution Software Products Does G2 Track?

**Total Products under this Category:** 149

### Category Stats (Aug 2026)

- **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** RSLT (+0.51%) - Among all products in this category, RSLT recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Attribution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 48,400+ Authentic Reviews
- 149+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Attribution Software
 ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=126318&focus%5B%5D=1351571&focus%5B%5D=3063&focus%5B%5D=47029)

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

**Sponsored**

### Giftsenda

Giftsenda is an international corporate gifting platform, designed to enable Marketing, Sales, Human Resources, and Customer Experience teams to break through the noise and make meaningful business connections. Our top-rated platform enables businesses to send personalized gifts, rewards and SWAG to employees, clients and leads worldwide in just a few clicks. Dream up a campaign online and we’ll deliver gifts in over 200 countries using digital and direct mail delivery methods. Through CRM and HRM integrations and automations businesses can incorporate gifting as part of their workflows. Our tracking capabilities enable users to see the ROI reports of each gifting campaign in your dashboard. This platform is the go-to tool for businesses looking to improve their brand image, increase customer and employee loyalty and retention, and build a strong sales pipeline. For those that are not looking to commit to long-term platform use, there is the option to launch once-off gifting campaigns.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-08-04T03%3A08%3A54Z&secure%5Bdisplayable_resource_id%5D=367&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=367&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=163896&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution%3FBBPage%3D3%26Tag%3Dlead%2Bgeneration%26page%3D8&secure%5Btoken%5D=28a5322407119f397ca78f1579e79a653c580c4362a565744f2e11634b7bb99c&secure%5Burl%5D=https%3A%2F%2Fwww.giftsenda.com%2F&secure%5Burl_type%5D=custom_url)

### [Attributy](https://www.g2.com/products/attributy-attributy/reviews)

Marketing Attribution Software that tracks consumers journeys from their first to their last click. Using AI Machine learning software we are able to better understand the journey customers take to the conversion (purchase) and allocate marketing resources accordingly!

#### Who Is the Company Behind Attributy?

- **Seller:** [Attributy](https://www.g2.com/sellers/attributy-6b34b35b-7bc4-450e-aecb-13a76be76e88)
- **Year Founded:** 2020
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03ec9b95ab6d532a55e67c7e513f35a59a71381597e5811dbb8c230354b5e15e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14806611&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Boolean Maths](https://www.g2.com/products/boolean-maths/reviews)

BooleanMaths is a SaaS platform designed to optimize ad performance and provide accurate marketing attribution and conversion tracking. It helps businesses debug their revenue by fixing ad targeting on platforms like Meta and Google Ads through the use of Conversion APIs. The platform offers true insights into user journeys, enabling marketers to understand and improve their marketing strategies. Key features include accurate attribution modeling, real-time insights, and intelligent optimization strategies that ensure ads reach the right audience at the right time. BooleanMaths is particularly valuable for e-commerce businesses and marketers who want to maximize their return on ad spend (ROAS) and gain a deeper understanding of their customer's path to purchase. It solves the problem of inaccurate or incomplete data by providing a comprehensive view of marketing performance, allowing businesses to make data-driven decisions and improve their overall marketing effectiveness. By accurately tracking conversions and optimizing ad spend, BooleanMaths helps businesses achieve higher returns and drive measurable results, ultimately leading to increased revenue and growth.

#### Who Is the Company Behind Boolean Maths?

- **Seller:** [Medront Datalabs](https://www.g2.com/sellers/medront-datalabs)
- **Year Founded:** 2023
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=924e5eaaf2d6c3434cfc795af437da8ffe9bbafe0bc6f694ee28568477979da6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmedront%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [Castlytics](https://www.g2.com/products/castlytics/reviews)

Castlytics is a multi-signal attribution platform designed to measure the ROI of creator-led marketing. While traditional tracking links often fail due to privacy updates and cross-device friction, Castlytics provides a unified view of your campaign performance across podcasts, YouTube, and social media. Our platform moves beyond simple click-tracking by combining vanity URLs, promo code monitoring, and post-purchase survey data into a single source of truth. Key Features & Benefits: Multi-Signal Attribution: Capture every conversion by triangulating web traffic, coupon usage, and customer intent surveys. Creator-Specific Insights: Identify which creators drive genuine business growth versus those that only drive vanity metrics. Cross-Platform Tracking: Seamlessly monitor campaigns running on visual platforms like Instagram and TikTok alongside audio-first channels like podcasts. Privacy-First Data: Future-proof your marketing analytics against the decline of third-party cookies and tracking pixels. Castlytics empowers brands and agencies to scale their influencer and creator partnerships with data-driven confidence and clear ROAS reporting.

#### Who Is the Company Behind Castlytics?

- **Seller:** [Castlytics](https://www.g2.com/sellers/castlytics)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)

### [Causality Engine](https://www.g2.com/products/causality-engine/reviews)

Causality Engine is a marketing attribution platform that uses causal inference, not correlation, to show e-commerce brands which marketing channels actually drive sales. Traditional tools like Google Analytics credit the last click. If a customer saw an Instagram ad, opened an email, then Googled your brand name, Google gets 100% of the credit. The ad and the email get zero. This causes marketers to systematically overspend on bottom-funnel channels and underfund the ones that create demand. Causality Engine fixes this. Upload a Google Analytics CSV and get a full causal attribution analysis in minutes. No pixels, no SDKs, no developer needed. The platform reveals 15-25% of revenue that traditional attribution structurally cannot see, and quantifies it as an exact euro amount per channel. Built for e-commerce brands doing €5K+ monthly revenue. All data is EU-hosted. GDPR-compliant from the ground up with right-to-erasure, data anonymisation, and fraud detection built in. Pricing starts at €99 for a single analysis. Pro subscribers (€299/mo) get unlimited analyses, AI chat, and full historical lookback.

#### Who Is the Company Behind Causality Engine?

- **Seller:** [Causality Engine](https://www.g2.com/sellers/causality-engine)
- **Year Founded:** 2022
- **HQ Location:** Zeist, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73ef45f64f02554a7c81c7dad9e3379ccd575964aba2963a6e83e21c60c1816a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcausalityengine&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Clario Analytics](https://www.g2.com/products/clario-analytics/reviews)

Clario reveals insights about your customers, their purchases, and the marketing that drove them.

#### Who Is the Company Behind Clario Analytics?

- **Seller:** [Clario Analytics](https://www.g2.com/sellers/clario-analytics)
- **Year Founded:** 2002
- **HQ Location:** Eden Prairie, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03e43d62b39b1a7e39ad5e1c1dbeaf737acb60732d08aec2e1279c3c7a7ae7af&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclario-analytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [Clarivoy](https://www.g2.com/products/clarivoy/reviews)

Clarivoy offers full-funnel Sales Attribution and Analysis tools so marketers can see the true results of their campaign spend.

#### Who Is the Company Behind Clarivoy?

- **Seller:** [Clarivoy](https://www.g2.com/sellers/clarivoy)
- **Year Founded:** 2009
- **HQ Location:** Columbus, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=496e09400fffa03b03796867ca581b775f0dd25df9d5f0a26e631f602ae1a7d4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclarivoy%2F&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

### [Clksy](https://www.g2.com/products/clksy/reviews)

Clksy is a link tracking and attribution platform built for indie founders and small teams. Create short links with channel tags to see exactly which marketing channel Twitter, newsletter, Reddit, cold outreach is driving your signups and revenue. Includes conversion tracking via a lightweight pixel, multi-touch journey attribution, A/B split testing, QR code generation, custom domains, and a weekly digest email. No click limits. Starts at $9/month.

#### Who Is the Company Behind Clksy?

- **Seller:** [Clksy](https://www.g2.com/sellers/clksy)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [dashflow](https://www.g2.com/products/dashflow/reviews)

Dashflow is a cutting-edge marketing optimization platform designed to streamline and enhance your marketing efforts from initial reach to maximizing customer lifetime value. By effortlessly unifying and harmonizing marketing data across all major paid and organic channels, Dashflow empowers businesses to integrate their web and CRM data seamlessly. The platform automates marketing governance, providing actionable insights that drive smarter decision-making and maximize return on investment (ROI). With Dashflow, businesses can optimize their marketing activities, ensuring efficiency and effectiveness at every stage of the customer journey.

#### Who Is the Company Behind dashflow?

- **Seller:** [dashflow](https://www.g2.com/sellers/dashflow)
- **Year Founded:** 2025
- **HQ Location:** Zurich, CH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0a1a0c70919c40142345c120e87c1d8787e470f4bad06a586ea537a67bebb49&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashflow-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Delivr](https://www.g2.com/products/delivr/reviews)

Infrastructure for the Connected World.℠ Physical. Digital. Spatial. We’re Delivr — a human-centered software and services company helping brands connect people from the world around them to digital and spatial experiences. Our trigger-agnostic, privacy-first platform makes it simple to engage with media, products, objects, and places. Powered by our Engagement Suite — including the QR Code Generator, Super Simple Serialization℠, GS1 Digital Link, and Intelligent Link Routing℠ — Delivr assembles experiences to spark deeper emotional connections between brands and their audiences. Wonderful things start here.℠ The Delivr Engagement Suite with Dynamic QR Code Generator Delivr’s all-in-one Engagement Suite lets brands build, manage, and measure every interaction — across media, products, campaigns, channels, and real-world experiences, leveraging QR codes, links, and pages. • The Delivr® Engagement Suite • Core℠ Dynamic QR Code Generator • QR Studio℠ Custom Code Design • Aquity℠ Intelligent Link Management • Imprint℠ Super Simple Serialization • Orchestra℠ Campaign & Team Management • Worldview℠ Advanced Analytics • Kit℠ Brand System • Nest℠ Mobile Experiences • Ring℠ GS1-Compliant Digital Link • Hush℠ Privacy-First, Zero-Knowledge • Vault℠ Trust Center

**Average Rating:** 4.8/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Delivr?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)

#### Who Is the Company Behind Delivr?

- **Seller:** [Delivr](https://www.g2.com/sellers/delivr)
- **Company Website:** delivr.com
- **Year Founded:** 2009
- **HQ Location:** Holbrook, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=11010069e077d0d10bf8a65ecc45cc51974b23a6e9a447f4dfc20ab6daf014c6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3517385&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 44% Medium, 28% Large

#### What Do G2 Reviewers Say About Delivr?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **analytics capabilities** of Delivr, which enhance engagement and optimize QR code performance.
- Users highlight the **excellent customer support** of Delivr, enhancing their overall experience and satisfaction.
- Users value the **customization capability** of Delivr, allowing seamless integration and instant QR code changes across platforms.
- Users appreciate the **ease of use and implementation** of Delivr, enhancing their engagement and analytics capabilities.
- Users value the **ease of creating QR codes** with Delivr, enhancing their marketing efforts effortlessly.

#### What Are Recent G2 Reviews of Delivr?

**["Delivr Delivers!"](https://www.g2.com/survey_responses/delivr-review-10638670)**

**Rating:** 5.0/5.0 stars

_— Verified User in Manufacturing_

[Read full review](https://www.g2.com/survey_responses/delivr-review-10638670)

**["Delivr is our go to tool for fan interactions"](https://www.g2.com/survey_responses/delivr-review-10321396)**

**Rating:** 5.0/5.0 stars

_— Verified User in Music_

[Read full review](https://www.g2.com/survey_responses/delivr-review-10321396)

#### What Are G2 Users Discussing About Delivr?

- [What is Delivr used for?](https://www.g2.com/discussions/what-is-delivr-used-for) - 1 comment

### [Experian Marketing Campaign Measurement (UK)](https://www.g2.com/products/experian-marketing-campaign-measurement-uk/reviews)

Experian's Marketing Campaign Measurement solution empowers marketers to comprehensively assess the performance of their campaigns across multiple channels. By providing secure, anonymized, and privacy-compliant measurement tools, it enables businesses to evaluate key performance indicators such as return on investment (ROI), incremental sales, share of wallet, and channel attribution. This holistic approach ensures that marketing efforts are optimized for maximum effectiveness and budget efficiency. Key Features and Functionality: - Impartial and Holistic View: Offers an unbiased assessment of campaign performance, eliminating single-channel biases and providing a comprehensive understanding of marketing effectiveness. - Calculation of Return on Advertising Spend (ROAS): Enables precise measurement of ROAS and other critical metrics throughout the campaign lifecycle, facilitating informed decision-making. - Consumer-Centric Approach: Adheres to a privacy-first ethos, ensuring that all measurement functions prioritize consumer privacy and data protection. - Single or Multi-Channel Attribution: Supports both single-channel and multi-touch attribution models, allowing marketers to understand the impact of each channel individually or in combination. - Location Data Analysis: Provides insights into in-store sales and local geographic market performance, as well as competitor analysis, to inform strategic decisions. - Brand Data Evaluation: Conducts Brand Uplift Studies to measure overall brand impact and recall among the general public, offering valuable insights into brand perception. Primary Value and User Solutions: Experian's Marketing Campaign Measurement solution addresses the critical need for marketers to understand and optimize the performance of their campaigns in an increasingly complex, multi-channel environment. By delivering impartial, comprehensive insights into key performance indicators, it enables businesses to: - Optimize Marketing Budgets: Allocate resources more effectively by identifying high-performing channels and strategies, ensuring maximum return on investment. - Enhance Campaign Effectiveness: Refine marketing strategies based on data-driven insights, leading to improved customer engagement and conversion rates. - Ensure Compliance and Consumer Trust: Maintain adherence to privacy regulations and build consumer trust through secure and anonymized data handling practices. By leveraging this solution, marketers can make informed decisions that drive business growth and strengthen customer relationships.

#### Who Is the Company Behind Experian Marketing Campaign Measurement (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Formfilled](https://www.g2.com/products/formfilled/reviews)

Formfilled is a simple, privacy-first way to get marketing attribution data from website form submissions into your CRM. Formfilled helps marketers enrich website form submissions with UTM, referrer and URL data and seamlessly route that data into a CRM, giving marketing, sales and RevOps teams trusted insights into where leads originate and how marketing channels, campaigns and content are performing. Formfilled: • Categorizes attribution details and traffic sources to your liking • Captures UTM, referrer and URL data for form submissions • Auto-fills hidden fields upon form submission • Seamlessly routes attribution data to your CRM • Is fully self-hosted (we never see your data) No platform rip-and-replace. No unused features or dashboards. No sharing of CRM records. No enterprise pricing games. Just a purpose-built tool that helps you enrich form submissions with attribution details in a secure and affordable way. Visit our website at formfilled.io to learn more.

#### Who Is the Company Behind Formfilled?

- **Seller:** [Formfilled](https://www.g2.com/sellers/formfilled)
- **Year Founded:** 2025
- **HQ Location:** Ann Arbor, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=63493eef17599283c383e72a043a38e4a14631016c03b9aeac4cc3a2d2e9495b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fformfilled%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [iovox](https://www.g2.com/products/iovox/reviews)

Phone call tracking and productivity software for individuals and businesses around the world.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind iovox?

- **Seller:** [iovox](https://www.g2.com/sellers/iovox)
- **Year Founded:** 2007
- **HQ Location:** London, GB
- **Twitter:** @iovox  
8,889 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0ed609ba52d0c32d7972380ffe235aa9a3e4b70071c1885ca8da6f3ffecbebe0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fiovox&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of iovox?

**["Call tracking and analytics platform"](https://www.g2.com/survey_responses/iovox-review-8926275)**

**Rating:** 4.5/5.0 stars

_— Gagan R._

[Read full review](https://www.g2.com/survey_responses/iovox-review-8926275)

### [Journicity](https://www.g2.com/products/journicity/reviews)

Your marketing should generate a clear, easy-to-understand ROI. Most advertising platforms claim 100% of the credit for sales generated. This makes it difficult for businesses to identify the real ROI for their marketing campaigns. Throw in siloed reporting and improper tracking and it becomes near impossible most marketing teams to fully understand their impact on revenue. Skip the confusion and wasteful spending by correctly measuring the performance of your marketing efforts in a single dashboard using Journicity. You'll know which users are coming from paid marketing sources and which users aren’t. This information allows your marketing team to understand exactly how much revenue is being driven by each of their paid marketing campaigns. Your team will finally be able to focus on scaling the campaigns that are working and reallocate funds from campaigns that aren’t hitting performance goals. Journicity cuts through the clutter and delivers concise reports about the performance of each marketing channel, eliminating the need for you to spend hours digging through reports to piece together estimations.  Here's the bottom line: Journicity helps you and your team put meaningful money behind what is working and stop wasting money on what isn’t. 

#### Who Is the Company Behind Journicity?

- **Seller:** [Journicity](https://www.g2.com/sellers/journicity)
- **Year Founded:** 2019
- **HQ Location:** Provo, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a62bfa05c9ed4ebf1c8dcf7195c7be20d690d2cb512afd4c3eae6bf4a710623&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjournicity&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Kyroo](https://www.g2.com/products/kyroo/reviews)

Most B2B marketing teams know how much they spend on LinkedIn. Very few know what it actually does for pipeline. Kyroo fixes that. Connect your LinkedIn Ads and HubSpot in 2 minutes and see which campaigns are touching real deals, which target accounts are heating up, and what your true pipeline ROI is.

#### Who Is the Company Behind Kyroo?

- **Seller:** [Kyroo](https://www.g2.com/sellers/kyroo)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f624bc1eeab2c5f114217d65bc23cf64c3021a4dce0923d9768b547d1562fbca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetkyroo%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Leaf Signal](https://www.g2.com/products/leaf-signal/reviews)

Leaf Signal is a fully-managed, first-party conversion tracking & AI-powered monitoring solution that delivers superior paid media performance, marketing ROI and analytics accuracy. By combining advanced browser & server-side edge tagging technology, proprietary customer data enrichment and enhanced conversion signals, Signal helps ecommerce brands improve data quality, strengthen attribution, optimise algorithmic bidding and maintain analytics integrity in a privacy-first era.

#### Who Is the Company Behind Leaf Signal?

- **Seller:** [Leaf](https://www.g2.com/sellers/leaf-2026-06-25)
- **Year Founded:** 2014
- **HQ Location:** Newcastle upon Tyne, GB
- **Twitter:** @leafgrowio
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=931f681c0aed6ee3182c45a578fd3374b6459c1b70804eed8066c9df52ac1fe1&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fleafgrowio&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

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[Browse Attribution Themes](/categories/attribution/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 10, 2026

Attribution software helps companies determine how marketing and sales touchpoints contribute to conversion success, assigning value to interactions across channels using models such as single-touch, fractional, and algorithmic attribution to help teams understand which activities drive the best outcomes.

### Core Capabilities of Attribution Software

To qualify for inclusion in the Attribution category, a product must:

- Track multiple marketing and communication channels, including TV, social media, phone, email, and digital advertising, to capture data on interactions between the company and its prospects or customers
- Use multiple attribution models such as single-touch, fractional (equal or weighted), or algorithmic attribution
- Provide dashboards and visualizations based on historical data and user-defined KPIs to understand which activities performed better and why
- Integrate with software solutions used by sales, marketing, or public relations departments

### Common Use Cases for Attribution Software

Marketing and revenue teams use [attribution software](https://learn.g2.com/best-attribution-software) to optimize spend allocation and understand the true ROI of their campaigns. Common use cases include:

- Identifying which channels and touchpoints most influence pipeline generation and closed revenue
- Comparing attribution models to evaluate the contribution of individual campaigns and interactions
- Consolidating cross-channel performance data to inform budget decisions and marketing strategy

### How Attribution Software Differs from Other Tools

Attribution software typically acts as a data hub, integrating with tools across sales and marketing stacks including [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), [email tracking software](https://www.g2.com/categories/email-tracking), and [sales analytics software](https://www.g2.com/categories/sales-analytics). Some all-in-one platforms include attribution as a feature alongside broader marketing capabilities, while standalone attribution tools focus exclusively on this function.

### Insights from G2 on Attribution Software

Based on category trends on G2, multi-touch attribution modeling and cross-channel reporting dashboards stand out as the most valued features. Improved budget allocation decisions and clearer ROI visibility stand out as primary outcomes of adoption.

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